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Social Media 3.0

Social media today is toxic. Applaudable is a new social media platform designed to capture life’s most meaningful moments. Share the experiences that made you who you are: successes, failures, pleasures, inspirations, aspirations, and the role others played.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$210,057.24 Raised


200-300% ahead of initial user projections. Disrupting the $177B social media advertising market.*

Concerns about toxic social media are at an all time high, and there is a hunger for a more positive, authentic experience. Applaudable is specifically designed to draw out our most meaningful experiences.

Black belt team includes CEO with a successful exit; the founder of $3.75B market cap cloud firm Digital Ocean; and the software development team behind Tik Tok’s biggest competitor.



WeLivv, Inc. is the legal entity which owns and operates Applaudable.  It also owns and operates Moro and additional planned ecommerce verticals.

The Problem

Social media is toxic.

Social media promotes toxic, divisive content. FOMO and rage drive page views and ad dollars. But they do demonstrable damage to our well being.

(source, source)

Superficial posts drive  “compare & despair.”  And life’s most meaningful experiences go unacknowledged in the crush of our busy lives. 

Illustrative post

The Solution

Applaudable: Social Media 3.0

*Image is computer-generated demonstration version of a product currently available to consumers.

Applaudable is a new social media platform specifically designed to share life’s greatest experiences.

The Applaudable app guides users to capture and share the daily pleasures and meaningful experiences which form their personal stories.

Applaudable’s design architecture and user curation encourage sharing in ways that are authentic and meaningful.

Like Instagram, stories and posts will be shared through a content feed.   But posts will also include details that allow you to emulate experiences, right from the post. 

Applaudable’s interface is structured to draw out users’ most formative, personal stories

  • Posts include details that allow other users to emulate the experiences they see. 
  • “Impact measurement” will allows users to see how their experiences and stories have inspired and enriched others’ lives.
  • And users will be able to order a beloved book, or reserve a restaurant another user posted – directly from the post.

Our Business Model: Revenue powered by eCommerce

We expect to generate revenue from purchases originating on Applaudable, both from owned eCommerce and affiliate eCommerce

For product verticals that lack strong merchandising and decision support, we intend to build our own eCommerce sites. These include home furnishings, jewelry and apparel. Owned eCommerce sites generate 40-50% gross margins on sales of goods, which are typically drop-shipped by the brands.

For all other product verticals, including travel, apparel and consumer goods, we plan to use an affiliate model that generates revenue from third party sellers, while still keeping the transactions right on the Applaudable platform. Affiliate sales generate 10-20% gross margins, with far lower operating costs & a larger addressable market.

The Market

Delivering vast savings for advertisers

We believe we can disrupt the $177B social media advertising market.

The transaction-based affiliate model that we're developing will connect advertisers to consumers only when they are ready to purchase. And it will charge advertisers only on purchase transactions, not on clicks or impressions.

This is expected to reduce wasted spend by advertisers on impressions or clicks that don’t lead to a purchase. And it's expected to improve the user experience by focusing content and search results on what is most relevant to consumers, and only introducing sellers or advertisers to fulfill established consumer needs.


Our Traction

Extraordinary early results

*Amounts previously raised, and investors, are through WeLivv, Inc.

Our 24-month vision: 10M users

*Projections are based on the Company's internal data and analysis only.


228 Park Ave S PMB 44415
New York, NY 10003-1502

Social media today is toxic. Applaudable is a new social media platform designed to capture life’s most meaningful moments. Share the experiences that made you who you are: successes, failures, pleasures, inspirations, aspirations, and the role others played.


Andrew Christodoulides
Andrew Christodoulides
Founder, CEO, President, Treasurer & Director
Andrew Christodoulides has founded 3 businesses over 19 years. He started his first business - Acena - in the call center outsourcing space, out of the basement of his parent's house with only $500, and successfully sold it to strategic acquirer MAP Communications.

He then started the home decor e-commerce site Original Pad, which grew to $4mm in annual revenue within 4.5 years. Through Original Pad, he saw an opportunity to substantially improve the online shopping experience for home decor and home furnishings. This led to Moro, which was beta launched in July 2017.

Laurence Levi
Laurence Levi
Chief Strategy Officer, Chairman of the Board, Secretary & Director
Laurence founded consumer private equity firm VO2 Partners backed by the Lands’ End family office. He previously founded boutique investment banking firm Levi Littell Herbst & Co and also served as Head of Strategy for both Transora, a technology consortium, and for EthnicGrocer, a Kleiner Perkins-backed e-commerce firm. He began his career as a transactional attorney at Latham & Watkins and received his JD from Columbia Law School.
Ben Uretsky
Ben Uretsky
Ben is the former CEO of DigitalOcean, a cloud infrastructure provider which went public in 2021 with a current market cap of $3.5 billion. Ben later co-founded Welcome Homes, an NYC startup that offers the first fully online home building, customization, and purchasing experience. Ben maintains an active advisory role in Moro and Applaudable.


Sep. 7, 2023 at 6:59 AM UTC
$15k - $5M
Common Stock
Class B Non-Voting Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

Most Recent Fiscal Year-End

Prior Fiscal Year-End

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*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives*

Combo Perks

• Early Bronze. Invest $1,000 within the first 72 hours and receive 5% bonus shares.

• Early Silver. Invest $2,500 within the first 72 hours and receive 7% bonus shares.

• Early Gold. Invest $5,000 within the first 72 hours and receive 10% bonus shares.

• Early Platinum. Invest $25,000 within the first 45 days and receive 15% bonus shares + CEO Q&A

• Early VIP 1. Invest $50,000 within the first 45 days, get 25% bonus shares + CEO Q&A

• Early VIP 2. Invest $100,000 within the first 45 days, get 50% bonus shares + CEO Q&A 


• Previous investors. Receive 10% bonus shares. 



• Invest $2,500, get 5% bonus shares.

• Invest $5,000, get 8% bonus shares.

• Invest $10,000, get 10% bonus shares + CEO Q&A.

*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

WeLivv, Inc. dba Applaudable will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class B Non-Voting Common Stock at $7.53 / share, you will receive 110 shares of Class B Non-Voting Common Stock, meaning you'll own 110 shares for $753. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus and Audience-based bonus in addition to the aforementioned bonus.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments. Salary payments made to one’s self, a friend or relative. Any expense labeled “Travel and Entertainment”.


Article Image
Business Insider

Applaudable, la red social que ha superado en números a los inicios de Instagram y que planea ser la única plataforma sin toxicidad

Article Image

9 New Social Media Platforms You Might Not Know About

Article Image
MarTech Series

WeLivv, Inc. Announces Applaudable, its New Social Media Platform

Article Image
Tampa Bay Times

I guess we’re supposed to use BeReal now, and I’m tired



Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Applaudable.


Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

Owners bonus

Owner’s Bonus

Owner’s Bonus Members earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).



Michael Deuker

3 months ago

Also when a user purchases an item that they saw on someone’s post, does that person get a percentage off that? Let’s face it, ppl WANT the option to get a percentage. As sad as it is, it’s the truth Otherwise there is no reason the mass majority will want to use this app over FB, IG..etc. It’s the same thing. Give the users some sort of incentive to want to switch to this app. And why are you guys talking about books so often? You guys are pushing books way too much. There are lots of other interesting topics that ppl love to do besides reading



Michael Deuker

3 months ago

Do you guys hold any patents? Or pending patents?



Eric Rossi

5 months ago

Hello, I invested in your last crowd funding round and am glad to see the company progressing. A few questions regarding this new raise - 1. It seems like Applaudable has been in private beta mode for quite a long time. Why are you waiting so long to launch the product to the public? 2. What was the source of the $1.8M in revenue for last FY? 3. Can you summarize the main accomplishments since the last crowd funding raise? How do those accomplishments drive the change in valuation (about 2x) from the last round? Thank you!



Yaakov Hersh

5 months ago

Hi guys Can u please explain to me how this is different from Instagram being able to buy from links and what stops Instagram from doing whatever it is that differentiates u. Thanks



Charles Hall

5 months ago

Your roadmap indicates full launch with transaction capability and 10 million users in Year 1. However, your user projections show 2 million users in Year 1. Which projection is correct and what date are you considering as the end of Year 1? You reached 75,000 registered users in Q3 of 2022. Depending on what month that number was reached, in approximately September of 2023, it will have been one year since that number was reached. How many registered users do you have currently?



Charles Hall

5 months ago

What is the difference between WeLivv and Applaudable? Does WeLivv control other companies besides Applaudable?



Manuel Lugo Recart

6 months ago

No questions answered? There's even a two month old question totally ignored. Why should I invest in a company with executives that ignore investors concerns and questions?



Peter Descar

6 months ago

If I invest in Applaudable, will I also be invested in WeLivv, Inc. and Moro. Pete Descar



Guenadi Jilevski

6 months ago

When the SAFE shall be converted to stocks?



Adam Sampson

7 months ago

With the stock price being $4.92 compared to last round, was there a stock split?




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