La Tierra de Acre Mezcal offering is now closed and is no longer accepting investments.

Award-winning Artisanal Mezcal

INVEST IN LA TIERRA DE ACRE MEZCAL TODAY!

La Tierra de Acre Mezcal is a spirit brand dedicated to authenticity and sustainability, delivering the very best in small-batch, handcrafted mezcals. Since launching in the US in 2020, the brand, which has a portfolio of four varietals, generated approximately $100,000 in sales (Mex & US) in what is a $277 million global mezcal market. The industry has also quickly recognized La Tierra de Acre Mezcal’s excellence with four awards at the 2020 San Francisco World Spirits Competition, as well as a 95 rating from Industry expert Anthony Dias Blue in Tasting Panel Magazine - the highest such ranking awarded by them to any Mezcal brand.
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This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
La Tierra de Acre Mezcal

REASONS TO INVEST

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GROWTH POTENTIAL: The global mezcal market is forecasted to grow at a CAGR of 14.5% until 2027, when it’s projected to reach $818 million.

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SALES STRENGTH: Despite the pandemic, La Tierra de Acre Mezcal sold approximately $100,000 (Mex & US) after a soft launch in the US in 2020.

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QUALITY: Each of La Tierra de Acre Mezcal’s four varietals were awarded medals at the 2020 San Francisco Spirits Competition, the most prestigious in the world.

Overview


From a Resort Amenity to a Booming Brand

What started as a nice amenity for guests at the award-winning boutique hotel Acre Resort in San Jose del Cabo, Mexico has quickly turned into a growing brand gaining industry recognition and customer fanfare across the U.S. In just less than a year (2020), amidst a global pandemic, the emerging spirit brand has managed to generate roughly $100,000 in sales, demonstrating both the brand’s likability, as well as the market’s hunger for quality mezcal.

Originally inspired by the grounded, natural beauty of the Cabo resort, the La Tierra de Acre Mezcal brand captures the same Mexican authenticity, spiritual connection to nature and appreciation for life that the property evokes. The brand owners set out to source the best small-batch Mezcaleros, who for generations have been sustainably perfecting their craft throughout the most rural and beautiful regions of Mexico.  

The result is a collection of four varietals (Espadín, Cenizo, Tobalá, Tepextate) showcasing the versatility and the beauty of the agave plant handcrafted in Oaxaca and Durango, Mexico. Every bottle of La Tierra de Acre Mezcal is an uncompromising reflection of the creators’ heritage and the land from which they came.

The Problem


Mezcal Brands That Don’t Respect Roots

The explosion in popularity of mezcal has been great for the brands in the category, however the very plant needed to produce Mezcal is potentially becoming endangered by illegal harvesting

Unfortunately, more and more unethical brands continue to get into the space to capture the “coolness” of a mezcal brand versus a dedication to the product and the people whose livelihoods have depended on it for generations.

The Solution


Centering Sustainability, Honoring Tradition

La Tierra de Acre Mezcal exclusively works with small-batch, multi-generational family Mezcaleros (makers of mezcal) in Mexico who focus on sustainability and the heritage of the craft above all else.

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We currently work with two families who for generations have been sustainably perfecting their crafts throughout the most rural and beautiful places in Mexico, pouring their hearts and souls into their mezcals.

The Market


Premium Spirits go Mainstream

Consumers’ taste buds have increasingly become more sophisticated as the drinking public have been leaving behind low- and medium-grade spirits in favor of high-end, premium products  (source) . . . particularly when it comes to Mezcal! (source).

As of 2018, the global Mezcal market was worth $277mm and is expected to continue to grow significantly over the next 10 years at a CAGR of 14.5% reaching $818mm by 2027. (source).

Source 1; Source 2; Source 3

Our Traction


Early Recognition, Long-term Dedication

The brand has already generated approximately $100,000 in combined sales in the US and Mexico since the soft US launch in 2020, despite the challenges created by the COVID-19 pandemic. Possibly even more impressive than the sales figures themselves is the recognition received by the top spirits competition in the world. At the 2020 San Francisco World Spirits Competition, La Tierra de Acre Mezcal received the highest honor of a Double Gold medal and three Silver medals across all four products.

In addition to the formal competition, renown spirits expert Anthony Dias Blue awarded La Tierra de Acre Mezcal a 95 / 100 in the June edition of Tasting Panel magazine, the highest rating for any mezcal brand (source).

The Business Model


Sales, Marketing & Distribution

Direct-To-Consumer:

In an effort to streamline the process, we sell our portfolio of mezcals, which includes four varietals ranging from $50-$140 per bottle, direct to our customers via our website. The DTC route allows the brand to maximize profit and provides a memorable brand experience to the customer.

Distribution:

Each U.S State has its own regulations and requires a local distribution partner to bring the product to market. Currently, we use Park Street Imports in California, which allows us to sell to restaurants, bars and liquor stores throughout the state. Beginning in early 2021, we will begin distributing in Nevada through West Coast Beverages allowing us to have a presence in Las Vegas, one of the country’s top liquor markets. As we raise money and grow out the sales team, we will establish additional distribution partners in other key markets like Miami, Austin, New York and more.

Sales:

Like any product, it needs to be sold. As we expand into new markets, a sales team will be built covering each area. In addition to dedicated salespeople working to place La Tierra de Acre Mezcal into the top restaurants, bars and liquor stores, we will continue to use our network of brand ambassadors to support the sales team’s efforts.

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PR & Marketing:

La Tierra de Acre Mezcal employs a national PR & Marketing team tasked with building brand awareness among target consumers leading to increased demand and revenue. In addition to traditional PR, La Tierra de Acre Mezcal will continue to utilize social media platforms to amplify our messaging and further drive consumer demand. With the funds raised, we will be able to execute effective activations in key markets to educate and entice consumers, which may include tastings, sponsored events, influencer marketing and in-store promotions.

How We Are Different


From the Earth, for the Earth: Sourcing Mezcal from Those who Know and Respect it Best

We currently work with two amazing mezcaleros:

The Burciaga Family:

The wild Cenizo plant, which grows in abundance throughout the Durango region, has sustained the Burciaga family for decades, yet it really is their stringent production methods that has led to their continued success and now, La Tierra de Acre Mezcal’s award-winning Cenizo Mezcal.

 

Sustainability: Jorge repurposes the waste of his mezcal production into adobe bricks that he donates to the local town. Our labels are also made of repurposed agave fibers.

The Cruz Family:

Honorato Cruz and his family hail from the 500-person indigenous Zapotec village of Santa Ana del Rio, Oaxaca where nearly every member of this humble town has worked with agave for decades, building an encyclopedic knowledge of mezcal production passed down through the generations. The Cruzes craft their mezcal using only traditional methods and the highest quality agave—including the two rare species Tobalá and Tepeztate, which are used to make La Tierra de Acre Mezcal’s high-end sipping mezcals.

 

Sustainability: To ensure the sustainability of the rarer Tobalá and Tepeztate agave plants, Honorato allows at least 50% of the plants to reach full maturity in order to be pollinated by the local bat population. This unorthodox process fosters biodiversity and ensures a future abundance of the plant.

At La Tierra de Acre Mezcal, we recognize that it wouldn’t be possible to make this wanderlust- and connection-inspiring spirit without the generosity of the earth—which is why we’re invested in not only the livelihood of our brand, but also that of our mezcaleros, their communities and the land on which they live.

The Vision


Creating a Connected Experience for La Tierra de Acre Mezcal Customers

Our customers are our greatest asset. We have an aggressive growth plan over the next three years to become a truly national brand utilizing and inspiring our core customer base through a dedicated network of brand ambassadors in each market.

La Tierra de Acre Mezcal will become more than just another spirit brand as it morphs into a true lifestyle brand - merchandise, festivals, travel, etc. This also includes the expansion of Acre Baja resort into the U.S., where we would create a branded La Tierra de Acre Mezcal lounge with curated experiences at the retail level.

OUR LEADERSHIP


Experienced Entrepreneurs with a Thirst for Life . . .and Success!

Two of the brand’s founders are the original creators of the stunning Acre Baja Resort, where La Tierra de Acre Mezcal was conceived. What started as an idea between friends was built into an award-winning hotel and restaurant with creative vision, dedication, and grit. They cleverly used the resort to initially introduce La Tierra de Acre Mezcal to an A-list resort crowd before expanding it to the U.S. mainstream. It is this same ingenuity that will carry the brand forward.

We all have a wide variety of backgrounds from finance to hospitality. None of us are industry insiders. We don’t play by the traditional rules. We think outside the box and pull from an array of adventures and experiences to chart the best course.

Why Invest


Amplify Popularity 

The brand’s alliance with a popular Cabo resort has provided a baseline built-in audience. The resort’s Instagram alone has 46k followers, which is often leveraged on behalf of the Mezcal. The resort hosts Mezcal tastings, as well as offers La Tierra de Acre Mezcal at every on-property wedding and event. With your investment, we hope to take the popularity of the resort and the brand and amplify it across the US. We believe the brand’s potential growth can already be seen by the revenue generated in 2020 during a pandemic. Together, we aim to take that Cabo experience and expand it to every cocktail glass in the U.S.

A responsible enterprise, we are invested in supporting the mezcaleros and land that make our product possible. With La Tierra de Acre Mezcal’s spirit of exploration and adventure, we believe we can do anything.

Quick Insert

ABOUT

HEADQUARTERS
11601 Wilshire Blvd. Suite 2480
Los Angeles, CA 90025
VALUATION
$10M

La Tierra de Acre Mezcal is a spirit brand dedicated to authenticity and sustainability, delivering the very best in small-batch, handcrafted mezcals. Since launching in the US in 2020, the brand, which has a portfolio of four varietals, generated approximately $100,000 in sales (Mex & US) in what is a $277 million global mezcal market. The industry has also quickly recognized La Tierra de Acre Mezcal’s excellence with four awards at the 2020 San Francisco World Spirits Competition, as well as a 95 rating from Industry expert Anthony Dias Blue in Tasting Panel Magazine - the highest such ranking awarded by them to any Mezcal brand.

TEAM

Jordan Haddad
Jordan Haddad
CEO

Jordan Haddad is a young entrepreneur with a passion for developing, launching, and eventually selling, young businesses. He first cut his teeth in the high powered world of finance, first as a mergers and acquisitions investment banker with Lazard and later as a high yield bond analyst with Oaktree Capital, two of the most respected financial institutions on Wall Street. Jordan worked hands-on with M&A transactions ranging from over $100 Million (Del Real Foods) to $50 Billion (Kraft/Heinz) in the consumer goods industry. He departed finance to pursue more personally rewarding opportunities, which is how he came into contact with the Acre Resort and eventually launched Acre Mezcal. Jordan graduated with distinction from the Stephen M. Ross School of Business at the University of Michigan in 2014. 

Stuart McPherson & Cameron Watt
Stuart McPherson & Cameron Watt
Directors

Like so many other travelers, Canadian comrades Cameron Watt and Stuart McPherson came to Los Cabos for a short getaway, and found themselves wanting to stay forever. And stay they did. Cameron and Stuart were drawn to a particular parcel of land in Los Cabos; the only land in the area where palm trees naturally grew. This oasis of sorts spoke to the two friends, who decided that this could be a permanent dwelling place. In five short years these business partners have built what is possibly THE premier restaurant & resort in Cabo. They also operate The Keefer Bar, Canada’s #2 rated cocktail establishment, in Vancouver.  

Scott Ballin

Scott Ballin

Advisor

Scott Ballin is consistently recognized by industry experts as a pioneer in developing, launching and growing brands & businesses. Known for creating and implementing innovative brand extensions, technologies and first-to-market sales and marketing programs that significantly enhance revenue streams across some of the world’s most iconic and influential brands while delivering measurable ROI’s. Scott developed, launched and sold a successful 80 plus associate marketing agency, B-12 to the 4th largest agency in U.S., Aspen Marketing. Once bought, he managed 3 divisions totaling 280 employees. Scott’s beverage business experience includes 1800 Tequila, Hendricks Gin, Malibu Rum, Bailey’s Irish Cream, Sailor Jerry, Mike’s Hard Lemonade, Three Olives Vodka, Smirnoff, Goldschlager, DiSaronna Amaretto, and Pete’s Wicked Ale.

Marijke Uleman

Marijke Uleman

Head of Marketing and Strategy

Marijke Uleman is a brand strategist and digital marketing expert with 10 years’ experience producing growth strategies and campaigns for brands across a variety of industries. From CPG to entertainment, Marijke Uleman is known for revitalizing brands and helping them grow, innovate, and build community around their products. With Marijke’s guidance, her clients have tripled their e-commerce revenue, doubled their audiences across digital platforms, and quadrupled their qualified web traffic. She has earned a solid reputation as a visionary problem-solver and creative tactician in the fields of brand strategy, digital marketing, e-commerce strategy, growth marketing, customer experience, and storytelling. 

Marijke is a mezcal aficionado and enthusiast of all things food and beverage. She is the co-founder of The MezGals, a mezcal tasting and education group. Marijke contributes approximately 40 hours per week to Acre Mezcal.

Erika Bautista

Erika Bautista

Director of Advocacy

With 15+ years of experience in event marketing, Erika has helped a variety of brands across industries - including Heineken, Pernod Ricard, Nestle, Clorox, and The Wine Group - connect with their audiences through engaging activations that surprise, delight, and leave lasting impressions. With familial roots to the mezcal traditions of southern Mexico, Erika is a mezcal aficionado and co-founder of The MezGals. Erika contributes approximately 40 hours per week to Acre Mezcal.

Chris Hong

Chris Hong

Head of Creative & Design

With 9+ years of experience as an art director and designer, Chris has led creative campaigns for various brands in entertainment, CPG, and lifestyles including Hulu, Live Nation, Guns N Roses, Do LaB, Dirtybird Campout, Keebler, Ferrara Candy, Cesar’s Way, and more. Chris contributes approximately 20 hours per week to Acre Mezcal.

Lanny Grossman

Lanny Grossman

Head of PR

For the past 20 years, Lanny Grossman has specialized in Public Relations, luxury lifestyle marketing and consumer outreach for some of the world’s preeminent hospitality and spirits brands. After having spent his career understanding and responding to the wants, needs and attitudes of luxury consumers working for brands such as Small Luxury Hotels of the World, The New York Palace Hotel and famed Tavern on the Green, Lanny founded the boutique, full-service Public Relations firm EM50 Communications in 2008 capitalizing on all of his global experience and knowledge. Bringing a multi-prong approach to clients’ needs, EM50 creates integrated marketing strategies to develop and elevate brand profile, increase visibility among target consumers and drive overall business growth. From media outreach to marketing partnerships and corporate branding, Lanny and the EM50 team apply an analytical and goal-oriented approach to creating complete and unique marketing solutions for hotel and spirits clients around the world having worked with the likes of Oscar-winning filmmaker Steven Soderbergh’s Singani 63, Baron Tequila, Grey Goose, Acre Resort in Cabo, Entre Cielos Wine Hotel + Spa in Mendoza, The Singular Hotels in Chile, Lario Hotels in Italy, Nizuc Resort in Mexico and many more stretching from the ends of the earth in South America, across Europe and closer to home in the U.S.

Lauren Sanchez

Lauren Sanchez

West Coast Manager

For over 10 years Lauren has helped to establish, cultivate, and expand an array of premium spirits within 17 distinct US markets while also extending their presence in National Accounts. Through sales and distribution management, event marketing, trade advocacy, and her passion for hospitality, she has successfully developed brands under BreakThru Beverage, Winebow, William Grant & Sons, and most recently, Back Bar Project.

TERMS

La Tierra de Acre Mezcal
Overview
PRICE PER SHARE
$9.94
DEADLINE
Jan 15, 2022
VALUATION
$10M
AMOUNT RAISED
$1,157,237.91
Breakdown
MIN INVESTMENT
$248.50
MAX INVESTMENT
$106,994.16
MIN NUMBER OF SHARES OFFERED
1,006
OFFERING TYPE
Equity
ASSET TYPE
COMMON
SHARES OFFERED
Common Stock
MAX NUMBER OF SHARES OFFERED
150,905

Maximum Number of Shares Offered subject to adjustment for bonus shares


Company

:

Acre Mezcal Holdings Corp.

Corporate Address

:

11601 Wilshire Blvd. Suite 2480 , Los Angeles, CA 90025

Offering Minimum

:

$9,999.64

Offering Maximum

:

$1,499,995.70

Minimum Investment Amount

(per investor)

:

$248.50











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

1,006

Maximum Number of Shares Offered

:

150,905

Price per Share

:

$9.94

Pre-Money Valuation

:

$9,995,296.22











*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Company Perks*

Volume-Based

$75,000+

10% bonus shares + Acre Mezcal branded mask, tote and copitas. 1 Acre Mezcal bottle of your choice in a personally engraved box delivered to your door (if in US). Participation in a virtual cocktail class with our partners “Las Mezgals”. Weekend trip to Acre Baja resort to meet the mezcal team, enjoy Two free nights in an Acre Baja Villa, explore the property and share our vision. Airfare not included. Plus 1 guest allowed.

$50,000 

5% bonus shares + Acre Mezcal branded mask, tote and copitas. 1 Acre Mezcal bottle of your choice in a personally engraved box delivered to your door (if in US). Participation in a virtual cocktail class with our partners “Las Mezgals”. Weekend trip to Acre Baja resort to meet the mezcal team, enjoy Two free nights in an Acre Baja Villa, explore the property and share our vision. Airfare not included. Plus 1 guest allowed. 

$25,000 

5% bonus shares. Acre Mezcal branded mask, tote and copitas. 1 Acre Mezcal bottle of your choice in a personally engraved box delivered to your door (if in US). Participation in a virtual cocktail class with our partners “Las Mezgals”. Two free nights in an Acre Baja Villa. Plus 1 guest allowed.

$15,000 

3% bonus shares. Acre Mezcal branded mask, tote and copitas. 1 Acre Mezcal bottle of your choice in a personally engraved box delivered to your door (if in US). Participation in a virtual cocktail class with our partners “Las Mezgals”. Two free nights in an Acre Baja Treehouse. Plus 1 guest allowed.

$10,000 

Acre Mezcal branded mask, tote and copitas. 1 Acre Mezcal bottle of your choice delivered to your door (if in US). Participation in a virtual cocktail class with our partners “Las Mezgals”. Two free nights in an Acre Baja treehouse. Plus 1 guest allowed.

$5,000

Acre Mezcal branded mask, tote and copitas. 1 Acre Mezcal bottle of your choice delivered to your door (if in US). Two free nights in an Acre Baja treehouse. Plus 1 guest allowed.

$2,500 

Acre Mezcal branded mask, tote and copitas. One free night in an Acre Baja treehouse. Plus 1 guest allowed.

$1,000 

Acre Mezcal branded mask and tote. One free night in an Acre Baja treehouse. Plus 1 guest allowed.

$500 

Acre Mezcal branded mask and 25% off your next stay in an Acre Baja treehouse. Plus 1 guest allowed.

Time-Based

Friends and family 10% bonus shares for the first 3 days

5% bonus shares for all investors who contribute in the next 7 days

For All

All Investors Receive a 15% discount for life and exclusive access to special Acre Mezcal promotions

Will also receive a personal letter from Acre Mezcal founders, Jordan, Stuart and Cameron thanking investors for their participation.

Villa and Treehouse stay subject to availability and blackout dates (Dec 20 - Jan 3), valid through December 20th, 2022.

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Acre Mezcal Holding Corp. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of common stock at $9.94/ share, you will receive and own 110 shares for $994. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Salary payments made to one’s self, a friend or relative.

PRESS

Article Image
Departures

The Most Amazing Treehouse Hotels to Inspire Wanderlust

Article Image
Newcomer Acre Mezcal Earns Double Gold at the San Francisco World Spirits Competition + 3 Silvers

At the 20th Annual San Francisco Spirits Competition, held on March 13th, 2020, newcomer Acre Mezcal scored big earning the competition's highest honor of "Double Gold" for its Cenizo Mezcal, while the brand's other three varietals all earned Silver.

Article Image
Tasting Panel Magazine

This remarkable mezcal claimed a double gold medal at the 2020 San Francisco World Sprits Competition. A nose of agave and earth gives way to a creamy texture overlaying a smooth, elegant palate of pepper, spice, and toasty agave; rich, lush, and very long










ALL UPDATES

01.07.22

Campaign Closing

Thank you for your investment and for joining us on our journey. Our campaign will be ending early with a new closing date of Jan 14th. We will continue to accept commitments until then and investors who have made commitments will have up to 48 hours before the new deadline to cancel their commitments. 

12.09.21

Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, La Tierra de Acre Mezcal has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in La Tierra de Acre Mezcal be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

11.11.21

Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, La Tierra de Acre Mezcal has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in La Tierra de Acre Mezcal be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

10.28.21

La Tierra de Acre Mezcal Q3 2021 Update

To Our Shareholders,

 

Our growth is well underway at La Tierra de Acre Mezcal! The design of our new labels is complete and our cenizo has already landed in Los Angeles with the remainder hitting the warehouse on Thursday. In addition, we’re beefing up our sales & marketing efforts in California and are continuing to work diligently at managing and optimizing our supply chain for the next phase in our development.

For 2021 we believe we will comfortably exceed $250,000 in revenue.

 

Fundraising

We now have firm commitments of approximately $1,100,000 to StartEngine, and momentum has been strong. Our goal is $1.5MM and our plan is to raise until we hit that point, which should only take a few more months. Weve made this decision because we would like to have a longer runway to utilize cash and the added funding will allow us to push harder for faster growth in each market. Some have asked so I want to be clear - raising our funding goal does not dilute your stockholdings. It is only the original owners selling more of our stock in the business. You will still own the same % of Acre Mezcal as you did when you invested at a $1MM goal.

 

California

We are off to a phenomenal start with Springboard Wines. I have been spending significant time with the sales staff of Springboard, training them on the many elements that makes Acre Mezcal special and they are showing their commitment to moving our product onto shelves quickly. We are now in 18 off-premise and 41 on-premise accounts statewide, with more being added every week. Many of these off-premise accounts in particular are of the highest quality and are going a long way for our reputation in the market, including Erewhon Market, Hi-Time Wine Cellar and Hi-Lo liquor market. We’re seeing quick reorders from several of these accounts as well, which is a very strong indication for how the product is being received. In the on-premise we are and rolling out more cocktail and marketing programs. The addition of major cocktail accounts such as The Bungalow in Santa Monica goes a long way towards our visibility in the LA market. We are supporting these accounts with merchandise giveaways and creative programming. In the future expect to see more pop-ups and fun events from us with our major on-premise partners.

 

We recently participated in the Mexico in a Bottle event in San Diego. This is mainly an industry event for agave spirits enthusiasts with dozens of brands and hundreds of attendees participating. It was great exposure for our place in the mezcal world and developing new relationships within the market. We have had several inbound queries as a result and are working on closing on them soon.


Nevada

Our efforts in Vegas continue to progress nicely. We are now in 26 total accounts including a couple of cocktail menus and in the midst of a trial run at Liquor World, one of the major chains in the area. We recently participated in the sponsorship of a charity golf tournament put on by Lee’s Liquor, who is the largest retail chain in the area. Our focus is to expand our chain business in Nevada and leverage some relationships we have to land some large casino accounts by the end of the year. Supply disruptions have prevented us from expanding more quickly but we feel confident these will be ironed out once and for all within the next couple months.

  

Cabo

Product continues to fly off the shelves at the Acre Resort. We have the honor of hosting a captive audience of a couple hundred heads a night and showing them an incredibly authentic and beautiful experience. Whether they purchase a bottle or not on-site, these customers then take the experience home with them, tell their friends and build our notoriety.


Outside of Acre, we have engaged our distribution partner more fully and are in active discussions with some of the major hotels in the area. Our goal is to be active with a few of these accounts by the end of the year.


Australia

Our pallet of mezcal has finally landed and has begun selling! No other major news here.

 

 

Packaging

By now you should have seen our new product design and the feedback has been incredible! In August we took a trip to Cabo and conducted a photoshoot with the new product and two models. The results are visible on our website and social media, with more images to still be released. I encourage you all to check it out. The simple color differentiation between the bottles we can already tell is going a long way towards helping our customers to differentiate between our four different SKUs.

 



Supply Chain/Inventory

 

We are seeing the light at the end of the tunnel with our supply chain difficulties. As we enter our growth stage and have more financial resources at our disposal as well as more demand we are finally able to plan ahead and order product in larger quantities. We did run out of Tobala and Tepeztate as expected, but we have just received 4 pallets of product to California, 3 to Cabo and 1 about to send to Nevada. This will take care of our issues for the time being. These shipments have run down our bottle and cork inventory to virtually zero. However about 1 month ago we placed an order for 25,000 glass bottles from China and 20,000 corks from Portugal. The bottles from China should arrive in ~45 days and the corks will begin arriving before that. Once these items are in place our raw material constraints will be fully alleviated. It’s possible that we hit a brief out of stock depending on how quickly we sell product over the next two months, but we’re confident in the future capabilities of our manufacturing.


Marketing/Press

We have received some great new press over the last quarter both with the product and through our resort partners. Cosmopolitan named Acre Baja the third sexiest hotel in the world. We’ve also been featured in Men’s Journal and La Patiala. Most of our POS materials have been developed, which is helping us on the sales end. We’ve also expanded our giveaway merchandise to shirts, tank tops, tote bags and cocktail clips, which we are using to support our accounts. A newly branded tent also arrived and was put into use in our Vegas event. Expect to start seeing a more robust social media presence, account support and brand partnerships soon. 


In Conclusion

Getting to this point was not without its challenges, but growth mode is here! Our sales, marketing and supply are rounding into form and we’re seeing the results in the marketplace. As a member of the Acre family please continue to recommend us to your friends, family and local restaurants/retailers, particularly in California and Nevada. I’ve had incredible conversations with many of you already and your support truly does make a difference.


Warmest Regards,


Jordan Haddad

10.25.21

Notice of Material Change in Offering

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the La Tierra de Acre Mezcal offering. Here's an excerpt describing the specifics of the change:


Issuer is extending campaign


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

10.25.21

Notice of Material Change in Offering

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the La Tierra de Acre Mezcal offering. Here's an excerpt describing the specifics of the change:


Issuer is extending campaign


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

10.08.21

La Tierra de Acre in Hi-Time Wine Cellar and Erewhon Market!!!

In just the past week La Tierra de Acre Mezcal has found a home in 2 of the most prominent stores in California, Hi-Time Wine Cellar and Erewhon Market! Hi-Time, located in Costa Mesa, CA,  contains arguably the country’s most impressive selection of wine and spirits with an incredibly dedicated and knowledgeable staff. After sipping our creation, they were hooked immediately and had to have it into share with their customers.

 

Erewhon market unparalleled in their exceptional commitment to top-notch products that inspire good decision-making and healthier communities. The staff was thrilled with the many sustainability initiatives we employ and the organic and remarkably clean production methods we use. You can now find our product on their shelves in the Silverlake area of Los Angeles.

 

Los Angeles customers can also now find La Tierra de Acre at Hi-lo liquor, Lincoln fine wines and the Little Prince on the West Side of Los Angeles!

 

Saludos!

10.05.21

Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, La Tierra de Acre Mezcal has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in La Tierra de Acre Mezcal be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

10.01.21

One Meeeelion Dollars

Dr. Evil would be so proud of this latest Tierra de Acre Mezcal milestone…One Meeeeeelllliiionnnnn Dollars!. Thanks to YOU, we have reached the amazing goal of raising $1 million from over 700 individual investors who have the foresight to embark on this journey with us. It is with that belief and support that La Tierra de Acre Mezcal will soar to new heights sharing the culture and ethos of our brand with the rest of the world.  In these few short months, the capital raised has allowed us to build out a sales team, expand to new markets and countries, redesign the labels and position the brand for future success both on premise and off. We are excited for all the great success to come and look forward to it even more with all of you on board!

 

09.28.21

G’Day Mezcal

Acre Mezcal is excited to announce our first international expansion beyond Mexico and the Unites States into the land down under of Australia. Such a far off land may seen like a strange next market for Acre Mezcal, however Australians are now the world’s third-biggest consumer of tequila per capita, behind the United States and Mexico. Even the pandemic couldn’t slow down Aussies love of agave spirits. At the height of COVID, Australian Google searches for margaritas tripled. Australia tends to follow closely to trends seen in the US and UK and agave spirits are no different. Agave spirits are currently growing at 4.5 times the rate of other spirits in the UK and the US…we expect Australia to do the same. Although tequila is clearly the leader of “Agave Spirits,” as cocktail culture evolves, Mezcal quickly rises through the ranks for a more sophisticated and flavorful agave drink. As parts of Australia are still shut down, Mezcal cocktails elicit the feelings of a Mexican holiday…the next best thing.  Starting in Adelaide, we will move on to Sydney and Melbourne, the two largest bar markets once quarantine restrictions ease.  The interest in Mezcal and overall agave spirit growth trends in Australia paint a very nice future picture for Acre Mezcal in the land of Oz!










REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into La Tierra de Acre Mezcal.

$248.00

StartEngine Owner’s Bonus

This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.

$248.00

For All Investors

All Investors Receive a 15% discount for life and exclusive access to special Acre Mezcal promotions More in the terms below

$500.00

First Tier

Acre Mezcal branded mask and 25% off your next stay in an Acre Baja treehouse

$1,000.00

Second Tier

Acre Mezcal branded mask and tote. One free night in an Acre Baja treehouse

$2,500.00

Third Tier

Acre Mezcal branded mask, tote and copitas. One free night in an Acre Baja treehouse

$5,000.00

Fourth Tier

Acre Mezcal branded mask, tote and copitas. 1 Acre Mezcal bottle of your choice delivered to your door (if in US). Two free nights in an Acre Baja treehouse.

$10,000.00

Fifth Tier

Acre Mezcal branded mask, tote and copitas. 1 Acre Mezcal bottle of your choice delivered to your door (if in US). Participation in a virtual cocktail class with our partners “Las Mezgals”. Two free nights in an Acre Baja treehouse.

$15,000.00

Sixth Tier + 3% bonus shares

Two free nights in an Acre Baja Treehouse. Acre Mezcal branded mask, tote and copitas. 1 Acre Mezcal bottle of your choice in a personally engraved box delivered to your door (if in US). Participation in a virtual cocktail class.

$25,000.00

Seventh Tier + 5% bonus shares

Two free nights in an Acre Baja Villa. Acre Mezcal branded mask, tote and copitas. 1 Acre Mezcal bottle of your choice in a personally engraved box delivered to your door (if in US). Participation in a virtual cocktail class with our partners.

$50,000.00

Eighth Tier + 5% bonus shares

Weekend trip to Acre Baja resort to meet the mezcal team, enjoy Two free nights in an Acre Baja Villa, explore the property and share our vision. Acre Mezcal branded mask, tote and copitas. 1 Acre Mezcal bottle...continued below

$75,000.00

Ninth Tier + 10% bonus shares

Weekend trip to Acre Baja resort to meet the mezcal team, enjoy two free nights in an Acre Baja Villa, explore the property and share our vision. Acre Mezcal branded mask, tote and copitas. 1 Acre Mezcal bottle...continued below

JOIN THE DISCUSSION













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