GET A PIECE OF AMERICAN 7S FOOTBALL LEAGUE (A7FL)
The A7FL’s unique 7-on-7 no-helmets no-pads format reimagines the sport of football and sets us apart from every other league. Our rules produce high-octane, highlight-reel plays and nail-biting competition which in turn create new stars and favorite teams. Fans can expect the same hard-hitting action they’ve come to know and love about traditional professional football, while the lack of helmets allows them to get close to their new heroes. And players know the A7FL is their league. Win or lose they can express their authentic emotions, and without the head-to-head impacts from helmet-led hits, they can go back to their day jobs on Monday morning.
In 2022, the league is competing in its eighth season and continues to expand rapidly, with 20 teams, 9 divisions, and over 750,000 social media followers. Hailing from top tier sports and sports-adjacent organizations such as the NFL, the UFC, and Red Bull, our executive team - including our notable board of advisors - have launched the A7FL off the ground floor and are now looking to disrupt the multi-billion dollar professional football market with our action-packed league.
While the NFL remains the most popular and profitable US professional sports league, its fanbase is aging: the median age of an NFL viewer is now over 50, up from 46 in 2006. And that trend shows no evidence of slowing down as eSports have exploded and younger fans are increasingly turning to game streaming platforms like Twitch and YouTube for their competitive entertainment.
Advertisers and networks covet the younger demographics these digital platforms deliver, yet live sports retain the unique ability to drive large, enthusiastic audiences to appointment viewing. And with an increasingly fragmented media landscape, demand from advertisers, as well as the proliferation of new subscription-driven streaming services, have led to massive increases in the value of live sports media rights, including the NFL’s own deals worth $10B+ per year.
Yet these numbers belie the existential threats facing the NFL: an aging fan base; declining youth participation rates, in large part due to the perceived threat of long-term brain injury; and the rise of new competition for viewers’ attention. We believe professional football is at an inflection point, and staying relevant will require a league that combines traditional football’s hard-nosed competition combined with more dynamic, more personalized and safer gameplay.
The A7FL has created a new style of football that highlights the players’ athleticism while maintaining the full-contact, action-packed games that fans crave. By removing helmets and bulky hard shell pads from the game, players avoid most head-to-head contact. Thus football’s most dangerous injuries are significantly reduced while creating an up-close fan and athlete first experience.
We believe our 7-on-7 football is the ideal sports product for the modern era, capturing what younger audiences are missing with current professional football. By narrowing the playing field and structuring the league to emphasize hyper-local rivalries, the A7FL’s in-your-face format creates head-turning highlights and dramatically intensifies the pace of the action.
Teams compete across the course of a 7-week regular season that normally starts in early April. In June, the 2 best teams in each division face off in a 4-week playoff, culminating with our National Championship in July. During the course of the season, teams from within each city largely compete against one another. This local element of our league increases fan interest, while providing us flexibility and drastically cutting down on travel costs.
In our original raise with StartEngine, we laid out a vision to pioneer a new football format for the digital, online and shareable age. After raising more than $694,000 and in our eighth season, we are thrilled to continue writing that story.
With an average of over 200 million video views per year and record-breaking revenue growth, we believe that it is safe to say that our style of play has proven itself to be unique, electrifying and perfect for the social media landscape.
With the A7FL now firmly established, we have solidified several strong revenue streams. Our current revenue sources include licensing our media rights, adding new divisions/territories, sponsorships, and merchandise & ticket sales. In the future, we also see NFTs and sports betting as significant opportunities that we are actively exploring.
The North American sports market has rebounded from pandemic shut downs, eclipsing $78B in revenue in 2021 and it's expected to rise to $83B in 2023. Meanwhile, the global sports market was estimated at $441B in 2021, with a CAGR of 13.5%.
North American media rights are estimated to reach nearly $24B in revenue in 2022 as the limited supply and increasing competition from new digital and OTT platforms drives up the price for live sports. The NFL’s new 10-year television/digital deals virtually take them out of any further rights discussions. While the survival of upstart Spring football “NFL lookalike” leagues such as the USFL (Fox) and XFL (ESPN) is in doubt, their existence should help increase non-NFL football’s profile as both new distributors and established broadcasters all look to live sports to provide unique and compelling “appointment” programming to drive viewers to their platforms.
After weathering the COVID-19 pandemic, including a 2020 season that was so successful that our COVID protocols were featured in Forbes, as well as a booming 2021 season that grew our revenue by 1,840%, we believe the A7FL has proven it's not just here to stay, it’s ready to flourish.
*Testimonials may not be representative of the experience of other viewers and are not a guarantee of future performance or success.
In 2021 we expanded from our base in New Jersey and Maryland to Southern California and Orlando, while in 2022 we sold new divisions in Los Angeles, Nevada, Boston, Cincinnati, and Washington, DC.
Our traction hasn’t gone unnoticed by major companies in the corporate media space. The A7FL is proud of key partnerships we have developed with distributors such as Stadium Sports Network, Fubo Sports Network, FITE TV, WAVE Sports and Entertainment, and Atmosphere TV, all of which have been instrumental in connecting the league with younger audiences.
This uptick in visibility has grown our average video views to more than 200 million annually, while our social media channels have amassed over 750,000 followers. To capitalize on this growth, the A7FL is currently in the final stages of a development for a dedicated streaming app where fans will be able to watch A7FL highlights and catch A7FL games directly from their devices. This platform is expected to launch in the second half of 2022.
The A7FL has created an exciting new football format that appeals to younger viewers, attracts attention online, and drives social media engagement. We believe our unique style gives us a competitive advantage in today's digital environment, and - looking ahead - the league is primed to add many more divisions around the country with talented, high-caliber players eager to continue their careers with a safer alternative to the NFL.
We have already established our staying power. Our leadership team is committed to continuing to grow our revenue channels to fuel our success as we expand our league’s on and offline footprint and disrupt the multi-billion dollar North American sports market.
As our eighth season comes to a close, you have the chance to be a part of the future of football. The A7FL is football for the digital, online, and shareable age.
Join us and grab a piece of the action.
With its stripped-down style and high impact highlights, the American 7s Football League® (A7FL) is re-inventing this country’s most popular sport. The A7FL’s trademark no-helmets no-pads tackle football combined with fast-paced live games and social-media-first production style attracts young fans who are increasingly tuning out the NFL and other major league sports. As we expand our national and international distribution, the A7FL’s authenticity and grassroots appeal are enabling us to add expansion divisions across the country while we develop new media and revenue opportunities.
Sener is also a graduate of the Leigh Steinberg Sports Agent Program and a certified contract advisor for the Canadian Football League (CFL). Sener graduated cum-laude from the New Jersey Institute of Technology in 2001 with a Bachelor's degree in Computer Engineering.
DePaul is an experienced film producer with a demonstrated history in sports, events, and live broadcasts. Skilled in photography, videography, video editing, and live streaming.
Isaacs has executive produced noteworthy series and events, including the world’s first giant robot battle MegaBots vs. Suidobashi for Twitch; The Walking Dead live events; tour and TV specials for The College Music Awards; and multiple extreme sports competitions.
Dr. Jen Welter
Advisory board Member
Welter holds a doctorate degree in Psychology, a Master’s in Sport Psychology, and a Bachelor’s from Boston College.
Advisory Board Member & A7FL Los Angeles Division Owner
He is a three-time international best-selling author, a Top 100 Business Coach, the executive producer of Entrepreneur‘s #1 digital business show, Elevator Pitch, and host of the top entrepreneur podcast, The Playbook.
Advisory Board Member
Bailey currently serves as the Managing Director of Aser Media US/Eleven Sports and For the Fans (FTF) and has held numerous senior positions across the sports media industry, notably as Vice President of Emerging Technologies for ESPN, where he won 4 Emmy awards.
Advisory Board Member
He serves on the boards of the Sports Innovation Lab, Weinstein Carnegie Group, New York Sports Venture Capital, the National Sports Marketing Network, the Drexel University Sports Business program, and Columbia University’s Sports Management program.
Advisory Board Member
Ken also developed two minor league baseball teams and stadiums; The Rockland Boulders in the CanAm League and the High Point Rockers in the Atlantic League.
Advisory Board Member
By giving brands the capabilities and relationships needed to develop and produce original content, she has unlocked opportunities to create fans whose emotional connection and loyalty drive business growth.
A7FL Nevada Division Owner
Besides being a successful Las Vegas, Nevada businessman, Derek has a background as a player and coach in multiple sports including baseball, football, softball, and basketball. As a football player, he’s done it all including competing in high-level recreation, semi-pro, flag and indoor leagues.
A7FL Cincinnati Division Owner
Back surgery forced him to put the degree on hold and now seven years later, he enrolled in law school to focus on the athlete and entertainment representation field.
A7FL Washington DC Division Owner
Brown, a former Air Force Academy football player, later served as an Air Force officer prior to getting his MBA and starting several entrepreneurial ventures.
A7FL Boston Division Owner
Denzel White has had a lot of success for his young age and now adds that he's the youngest Division Owner in the A7FL.
Maximum Number of Shares Offered subject to adjustment for bonus shares
*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.
Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
Start Engine Owners Bonus
Season ticket for any game on the league’s upcoming schedule.
Friends and Family (Players and Owners) Bonus
Invest within the first 72 hours and receive an additional 15% bonus shares
Super Early Bird Bonus
Invest within the first 7 days and receive an additional 10% bonus shares
Really Early Bird Bonus
Invest within the first 14 days and receive an additional 5% bonus shares
Early Bird Bonus
Invest within the first 30 days and receive an additional 2% bonus shares
Single Season ticket, applies to current season at time of investment on the league’s upcoming schedule + $25 off coupon from the league store w/ exclusive access to league owner merch
Honorary League Owner
2 Sideline access ticket for any game on the league’s upcoming schedule + $100 off coupon from the league store + 5% bonus shares
Private league advisor discord channel + 2 Sideline access ticket for any game on the league’s upcoming schedule (with Championship meet and greet) + $200 off coupon from the league store + 10% bonus shares
Official Sponsorship level designation for your company + Private league advisor discord channel + 8 Sideline access tickets for any game on the league’s upcoming schedule (with Championship meet and greet) + $1,000 off coupon from the league store + 15% bonus shares
*All perks will occur after the offering is completed.
A7FL, Inc., will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $2.50 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $250. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.
Irregular Use of Proceeds
The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Salary payments made to one’s self, a friend or relative. Vendor payments. Any expense labeled “Travel and Entertainment”. Inter company debt or back payments.
Members get an extra 10% shares in addition to rewards below!
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