Horror Equity Fund offering is now closed and is no longer accepting investments.

Film & Entertainment Investment Platform


This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
Horror Equity Fund



208 S. Beverly Drive, Ste 204
Beverly Hills, CA 90212


Marlon Schulman
Marlon Schulman
CEO, Founder, Director

Marlon Schulman, our Founder & CEO is a seasoned executive and attorney with diverse accomplishments and successes (Disney, Orion, Bandai and others). Marlon conceived of and led mainstream introduction of Anime into the U.S. market with a successful, innovative $350 million revenue-generating company. Specializes in creating revenue and value from organizing and servicing diverse, under-served consumer and professional communities utilizing new technology and innovative solutions. Horror Equity Fund, Inc. (LLC, then Inc.) Founder, CEO, Director 01/2014 – present NDH Search, Inc. (Architectural Search) Business Affairs/Legal Consultant 01/2012 - present Libertas Law Group (Legal) Of counsel 01/2010 – January, 2017

Brian Herskowitz
Brian Herskowitz
Chief Creative Officer, Founder, Secretary , Director

Brian Herskowitz, our Chief Creative Officer, is a veteran Hollywood producer, writer and director of feature films, television and digital series. He is the author of screenwriting text," Process to Product: A Practical Guide to Screenwriting," and is a faculty member at the Boston University of Los Angeles’ graduate degree program, Writer in Hollywood. Horror Equity Fund, Inc. (LLC then Inc.) Chief Creative Officer, Founder, Secretary , Director 01/2014 – present Boston University (Los Angeles Writer in Hollywood Education Program) University Faculty 2005- present Hard G, Inc. (Entertainment company) V.P. 1987 – present Artist Media Cooperative (Entertainment) V.P. Production 2008 – present Hollywood Brazilian Jujitsu Judo Instructor 2014 - present

Tony Timpone

Tony Timpone

Sr. Vice President

Tony Timpone, Sr. Vice President served as Fangoria editor-in-chief from 1987-2010 before moving on to manage the company’s VOD and DVD divisions. As a Co-Host/Producer, Timpone worked on Fangoria Radio for Sirius XM Satellite Radio for four years and was the Producer/Interviewer for Fangoria TV’s Screamography series. He has produced film, TV, and published works as a leading authority on the Horror Genre. Tony is a programmer and consultant to major film/horror festivals and conventions. Horror Equity Fund, Inc. Senior V.P. 05/2017 – present Fantasia Film Festival Co-Director of International Programming 1998 – present Monsterpalooza (Fan convention) Programming Chief 08/2016 – present Freelance NBC Universal/Chiller, website, writer 2014 - present Dread Central, website, writer May 2017 - present

Peter Flood

Peter Flood

Director of Project Development

Peter Flood, our Director of Project Development, is a Film story/script consultant, dramaturge, and union script analyst for major studios and networks.

Curtis Anderson

Curtis Anderson

Acting CFO

Curtis Anderson, our Acting Chief Finance Officer, is a senior business executive with 30 years of cross-functional experience in many industries. Having co-founded two companies, both of which were acquired by publicly traded companies in multi-million-dollar transactions. He possesses deep experience in developing and implementing systems and processes in corporate budgeting, reporting and analysis to growing organizations. Horror Equity Fund, Inc. (LLC then Inc.) CFO 06/2015 – present B2B CFO – (Management Consulting) Partner 04/2013- 03/2015 OmniVista Advisors - (Management Consulting) President 3/2015 - present

Jillian Sidoti

Jillian Sidoti

Securities Counsel

Jillian Sidoti, Esq. is one of the country’s leading experts on crowdfunding. Her firm, CrowdfundingLawyers.net, focuses on securities transactions with an emphasis on servicing the small business and entrepreneurs providing PPM’s, Regulation A filings, and small public offerings. Jillian is the author of The Crowdfunding Myth which debunks the multiple myths surrounding crowdfunding and teaches the reader how to effectively crowdfund their securities offering.

Sarah Mullis

Sarah Mullis

Social Media Specialist

A recent transplant from New York, Sarah is having a ball in her new home of Los Angeles! For the past three years, Sarah has been fully emerged in the ever changing world of social media marketing. Sarah works with a variety clients to help connect brands to their ideal customers. Depending on the platform, Sarah works with her clients to make connections in order to expand a company’s audience. With a background in the entertainment industry, Sarah brings her unique sense of humor to writing comedic copy for all social media platforms. Sarah’s clients extend to both the East and West coast, and include everything from personal voice accounts to business accounts. Sarah has expanded multiple followings including "Anais, A Dance Opera", NDH Search, Franklin Theatrical Group, HCI environmental, Silvia Christmann, Elissa Weinzimmer, and Square One Salon.

Elizabeth Lloyd

Elizabeth Lloyd


Elizabeth Lloyd has been working in entertainment and PR for the last twelve years. She has active clients in Los Angeles and London, from award winning actors to musicians on Billboard. .Her clients have been placed in magazines including Variety, Vulture, OK!, Bella, Billboard, AXS, Dread Central and Yahoo! along with being escorted to high profile red carpets associated with The Academy Awards, The Emmys, BAFTA Los Angeles and various charitable gala’s throughout the year, Elizabeth has always been an avid horror fan, ever since growing up in Scotland. She has a sweet spot for horror projects, which is why she has been excited to work with the HEF for the last year to promote the many great projects they are working on.


Horror Equity Fund
Jan 30, 2018

Maximum Number of Shares Offered subject to adjustment for bonus shares

Maximum 1,070,000 shares of common stock ($1,070,000)

Minimum 10,000 shares of common stock ($10,000)

Horror Equity Fund, Inc.

Corporate Address
208 S. Beverly Drive, Ste 204, Beverly Hills, CA 90212

Description of Business
Horror Equity Fund (HEF) was born of the necessity for a central place for professionals, fans, and investors to meet, offer services, find opportunities, discover content, and find funding for horror-centric projects.

Type of Security Offered
Class A Common Stock (Non-Voting)
Purchase Price of Security Offered
$1 per share

Minimum Investment Amount (per investor) 


$100 Investment Receive: 30 Day Free Trial on Shudder

$250 Investment: Choice of: Zombie Gnome and Book (Legless Larry or Patient Zero) $41.50 retail value OR $50 Ikan Gift Card Filmmaker Accessories OR $25 Restaurant.com Gift Card Dinner and 2 movie tickets from FANDANGO

$500 Investment: Choice of: Zombie Gnomes and Book (Rising Herd) $81.50 retail value OR $100 Ikan Gift Card OR $50 Restaurant.com Gift Card for Dinner and 2 movie tickets from FANDANGO OR 1 Year Membership to Shudder $47.88 retail value OR Any two perks from the lower tiers

$1000 Investment Choice of: Zombie Gnome Collection $137 retail value OR $200 Ikan Gift Card OR $100 Restaurant.com Gift Card and 2 movie tickets from FANDANGO OR Any two perks from the lower tiers

$2,500 Investment  Choice of: Oscar B-20 Camera Backpack ($159.99) and $50 Ikan Gift Card OR "Thank You" in Credits in a HEF Produced Film Priceless OR Any two perks from the lower tiers

$5,000 Investment:  Choice of: Fly X3 Plus Gimbal ($259.99) OR Visit to the Set  and Walk-on in a HEF Produced Film  and Thank You in Credits of a HEF Produced Film** Priceless OR Any two perks from the lower tiers

$10,000 Investment: Choice of: DS2A Angled Gimbal ($749) OR  Visit to the Set and Walk-on in HEF Produced Film and 2 Nights Hotel Accommodation in Film Location and Thank You in Credits of a HEF Produced  Film** Priceless OR Any two perks from the lower tiers

$25,000 Investment: Choice of: EC1-Beholder 3-axis Gimbal plus Monitor ($1399) OR a SPEAKING ROLE in HEF Produced Film and 2 Nights Hotel at the Location** Priceless OR Any two perks from the lower tiers

$50,000 Investment: Choice of: Armor Man 2 Gravity ($2399) or and a SPEAKING ROLE in a HEF Produced Film and 2 Nights Hotel at the Location and Airfare** Priceless OR You can also trade your $50K perk for any of the perks above

$100,000 Investment: Indie Filmmaker Starter Kit from Ikan "Because We're Filmmakers too". Tripod, 7" articulating arm, Fly Plus 3 Axis Gimbal for Smartphones with extra battery, DS2A - Beholder Gimbal with a DH7 monitor kit, Mylo Mini Bi-Color 2 Point LED light kit, Micro Flood Light, Micro Spot on Camera Light, Onyx 240 Bi Color On-Camera LED light, 2 Stage Aluminum Tripod w/GH06 Head, Oscar DV Bag with Dolly, Saddle Sandbag & Weight Bag, Production Slate, Lyra/Rayden/Onyx Light Kit. $4621.62 Retail Value OR Gravity 3-Axis Handheld Gimbal System for Cinema Cameras & DSLRs w/ Motion Mimicking Control System & Hard Case. $4799 Retail Value. OR Any two perks from the lower tiers

Additionally, All investors will receive a certificate of investment to display proudly! Certificate is ceremonial and has no financial value.

**At these perk levels, investors are responsible for their own travel; location might not be in Los Angeles.

***Airfare must be coach and domestic. Travel is provided for two people.

At the conclusion of the CF raise, Investors will be contacted by HEF to confirm and finalize the Investor’s choice of perk(s). All perks will be handled and distributed by HEF and/or our associates.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary payments to Company founders Marlon Schulman and Brian Herskowitz. As identified previously in the "Use of Funds", the Company may repay portions or all of the related party notes.


Article Image
Private Investing with Jim Butz Interview

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The World’s 15 Bloody Best Genre Fests, 2018

Put all the people who’ve weathered hurricanes’ swift destruction of communities, withstood the wrath of earthquakes, lived in the shadow of nuclear threats, and endured the horror of random gun violence in a room together, and they’ll agree on one thing: We are scared.

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Horror Equity Fund with Brian Herskowitz

Brian recently became the Chief Creative Officer for Horror Equity Fund, a revolutionary new company that develops, accelerates to market, and funds entertainment projects in the Horror genre arena of the entertainment industry. As CCO, Brian is credited as EP or Co-EP with a number of their baker’s

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Horror Equity Fund Welcomes Tony Timpone As Senior Vice President

Horror Equity Fund is the ground-breaking platform and community for fans, content creators and investors focused exclusively on horror-centric projects and films with the head office located in Beverly Hills, Calif.

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First Official Update for HEF Shareholders!


First of all, we’d like to thank you for your support and faith in HEF.

It is very much appreciated.

Here is what is going on:

Since the Campaign closed, there has been a continuing period of time where StartEngine arranges the transfer of funds to HEF. Because HEF had not taken any “draw” during the campaign, all individuals pledges had to be cleared through individual card and banking entities.

As of this date, certain individual investments have not yet been cleared.

Certain other individuals have had “problems” with their investment – please check your email boxes (including SPAM) for communications from StartEngine as to what to do!

HEF has received most, but not all, of the invested funds, but, we HAVE been granted permission to write and post this update.

Happily, we just received your individual contact info!

Please expect communication directly from HEF soon asking about your choice of perks for which you might qualify.

We will then arrange for the perk(s) to be delivered to you, as well as send you the appropriate CODES for the SHUDDER streaming service!

We apologize for the delay and assure you we are committed to moving forward as quickly as possible.

If you have any further questions, please feel free to write directly to INFO@HORROREQUITYFUND.com and identify yourself as a  HEF SHAREHOLDER!

We are working hard on some exciting projects – so make sure to register on the HEF website for our Newsletterwww.HorrorEquityFund.com

And once again – thank you for your faith and support.




One Day Left! This is it!

This is it! 

We don't know if this opportunity will be available again to all fans, creators or investors!

We do know that these exact circumstances are a "moment in time" that will certainly never be available again to all fans, creators or investors!

While this campaign has been underway, the entire HEF Team has been working diligently on seeking out, reviewing and signing projects that fit the Company's core values and our commitment to mitigating risk to the investors.

We recently announced our partnership with ERIC RED (The Hitcher, Near Dark, Body Parts, and more) and further projects will be announced as they are officially signed.

Take the leap NOW and join HEF as a shareholder!



One Day Left To INVEST!


Creator of Near Dark & The Hitcher partners with Horror Equity Fund for new horror movie, White Knuckle

Visionary writer/director, Eric Red, is teaming with Horror Equity Fund for the new horror movie, WHITE KNUCKLE. Eric will direct from a screenplay based on his novel of the same name. Horror fans know Eric as the writer of genre favorites, Near Dark (1987) and The Hitcher (1986). He is also the writer/director of Body Parts (1991) and Bad Moon (1996).  

WHITE KNUCKLE tells a gripping story of female empowerment. The film follows a woman who survives an attack by a serial killer, and then takes it upon herself to stop him from hurting anyone else.  

Eric Red says, “I’m very excited to be joining forces with Marlon Schulman, Brian Herskowitz and Tony Timpone at Horror Equity Fund for my new film, WHITE KNUCKLE. It’s a great team to be working with making a terrifying road thriller in the tradition of THE HITCHER.”

Tony Timpone says, "Very happy that the first project I brought into Horror Equity Fund to be fast-tracked is Eric Red's super-kinetic WHITE KNUCKLE. Eric's previous work in the genre, THE HITCHER, NEAR DARK and BODY PARTS, were unique and terrifying. WHITE KNUCKLE will keep people off the highways like JAWS kept 'em out of the water. And HEF supporters can be part of the ride!"


LAST CHANCE - 29th it's OVER!

January 29th - the END of THIS CAMPAIGN

Don't be left out! You've waited long enough! 

Take the plunge and INVEST IN HORROR! (and pick up a cool (or horrible!) PERK!) 

(I am looking you straight in the eye!):

Here is your chance to own a piece of an entertainment company laser-focused on the highest ROI segment of the film market!

Here is a opportunity, whether you are a fan, a creator or investor to perhaps "Profit From Your Passion!" And unlike "The Postman": Opportunity might not knock more than once!  




The last update referred to certain individuals whose email address was not "recognized" or "accepted" by the site. It wold appear that they tired to invest, but that they received no "confirmation email" of any sort.  

Appropriate levels of support at StartEngine are looking into that circumstance. 

If any prospective investor has received an email indicating that their investment has been accepted - but their card (if that is how that investor chose to pay) appears not to have been yet charged - NEVER FEAR! That is normal until such time as there has been a "closing" and/or the end of the campaign. Neither circumstance in this campaign has yet occurred. Detaisl can be found elsewhere on the StartEngine site.


Spread the Word! 

Tell Your Friends! 

Please know that there is a great deal going on "Behind the Scenes" & we will announce all asap! 

Thank you all for your support! 


Having trouble INVESTING? (Site Trouble)


 We have been alerted that some prospective investors in HEF have recently had difficulty registering their investments. 

STARTENGINE  has been alerted and will be addressing the problem (hopefully) immediately. 


 If you have experienced (or do experience) any such trouble – please write directly to mschulman@horrorequityfund.com with your name, date of trouble, and contact information. 

We will forward the same to StartEngine and rectify the problem! 

Thank you! 


Exciting Partnership with Horrornews.net

Horror Equity Fund Announces Partnership with Horrornews.net

We are thrilled to announce our partnership with HNN!

The HEF/HNN alliance creates a new space where fans and pros can be participants in every level of the horror experience, from conception to investment to production!

Michael Joy, HNN Operations Manager said, "We are excited about this partnership and all of its possibilities. Marlon, Brian, and VP Tony Timpone at Horror Equity Fund are creating a once in a lifetime investment opportunity for horror fans. Fans are now able to own shares in a horror company and its movies and other projects. Horrornews.net can't wait to support them in their endeavors and add our own twisted flavor to the mix.
To quote Hellraiser, We have such sights to show you!’"


HEF Film in TOP TEN of 2017!

Congratulations to the Cast & Crew!

ZBurbs Makes TMS' "Top Ten Independent Horror Films - 2017"

HEF is proud that Raul of "The Movie Sleuth" (TMS) has declared our latest release


"One of the Best Independent Horror films of this past year!" 

(And HEF Investors may participate in defined profits!)

Remember: There's Only a LIMITED TIME REMAINING to Invest!

ZBurbs is Now Available thru iTunes, Amazon and other outlets


Oh Yeah, Happy New Year!

Let's Remember That This Is Our Home

In 2018, Let's Treat It As Such! 

...and while we're at it:  

Let's Do Unto Others As We Would Have Them Do Unto Us! 


From the Entire HEF Team 

Earth Pic Courtesy of NASA - Used By Permission




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