The MySureFit offering is now closed and is no longer accepting investments.

MySureFit

The Smart Fitting Room.

MySureFit

The Smart Fitting Room.

Milwaukee, WI
Consumer Internet
Data/Analytics
Imagine having a fashion stylist, personal tailor and virtual fitting room in your phone! MySureFit features patented digital sizing technology that’s been validated by thousands of customers shopping across hundreds of different brands. This “smart fitting room” helps consumers, brand retailers and our environment by reducing returns by more than 90%.

$114,235

raised
74
Investors
$75M
Valuation
$12.63
Price per Share
$252.60
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
0
Days Left

$114,235

raised
74
Investors
$75M
Valuation
$12.63
Price per Share
$252.60
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
0
Days Left
This offering ended on April 30, 2022 and is no longer accepting investments.

Reasons to Invest

Validation from over 225,000 users on MySureFit’s online portal with more than 6,000 customers placing more than 13,000 orders.
A revolutionary digital platform for the $750 billion e-commerce apparel industry, which is expected to reach $1.2 trillion by 2025.
Founder and CEO Christian Ruth has over 20 years of combined entrepreneurial, strategic, operational, financial, investment and advisory experience from start-ups to industry-leading organizations. He leads a management team with over 150 years of combined technology, fashion retail, and marketing experience.

Overview


A revolutionary digital platform disrupting the $750 billion e-commerce apparel industry that is expected to reach $1.16 trillion by 2024


Introducing potentially the world's first smart fitting room.


MySureFit uses patented augmented reality visualization to allow online shoppers to digitally try on outfits and get feedback from those they trust before they buy. No more worrying about unreliable self-measurements, sizing across different brands and frustrating returns.


In fact, MySureFit has already reduced returns from over 40% to less than 5%. 


With the power of just two smartphone selfies, we’ve created a revolutionary consumer experience that matches a person’s unique fit with 99% accuracy.




MySureFit has already established its own online retail store featuring hundreds of brands where shoppers can mix and match and virtually try on clothes before they buy. 


And since it can plug into existing brand and retail e-commerce platforms, MySureFit can also become the go-to digital fit solution for reducing returns that’s an essential part of any retail strategy.

THE PROBLEM


Sizing-related returns waste money and time and have a negative environmental impact


The $752.5 billion e-commerce apparel industry is growing rapidly and is expected to reach $1.16 trillion by 2025. (Source)


This explosive growth has many upsides, but sizing-related returns and returns due to orders placed in multiple sizes are not among them. 

(Source 1)


With these returns currently averaging more than 40%, the yearly $100 billion industry price tag, countless hours wasted by consumers, and environmental impact are simply too high.


MySureFit has developed multiple patented technologies that have been uniquely 

combined to deliver fashion retail shoppers the ultimate experience.




On the flip side, retailers and brands suffer from online shopping carts being abandoned before checkout or customers ordering multiple sizes – resulting in costly excess returns, shipping, and damages. 


That’s 5 million tons of waste on top of an already significant carbon footprint – enough waste to fill trash trucks from New York City to Los Angeles and back.

THE SOLUTION


MySureFit eliminates multi-size ordering and reduces apparel returns by 90%


For over five years, MySureFit has researched shopper preferences and garment sizing – working with thousands of individual shoppers and hundreds of apparel brands to understand the nuances of what makes a good fit. 


With just two smartphone selfies, our digital fit matching data can predict the right item size for a shopper with 99% accuracy so that no size selection is required and multiple size ordering and returns are eliminated! 


The seller only has to deliver one size which the customer keeps – resulting in more accurate inventory and less waste.


In fact, brands and retailers that add MySureFit technology to their sites see a 90% reduction in returns with even greater carbon reduction from elimination of excess inventory.


MySureFit has developed multiple patented technologies with dozens of features that have been uniquely combined


We deliver the ultimate digital fashion experience for consumers and brands through a combination of fit accuracy and outfit visualization. MySureFit uses digital standardization to determine shoppers’ unique measurements and shapes along with big data machine learning to adapt to their unique fit preferences. 


MySureFit’s features include…

  • Digital Fit Reconciliation
  • DIY Measurement Shaping
  • Share & Feedback
  • Auto Size Selection
  • Consumer-to-Consumer Referral
  • Virtual Fitting Room


By reducing returns for thousands of customers of tens of thousands of garments ordered from hundreds of brands across all categories, MySureFit provides multiple revenue channels from consumers, brand retailers to marketers and big data without ever touching any physical inventory. 


Using MySureFit, shoppers simply upload two photos to get accurately measured. MySureFit explains the entire digital sizing, try-on, share, feedback, and shopping experience.


During check-out, customers select “MySureFit” as their size and the perfect fit is automatically delivered.



All orders are shipped directly from our hundreds of brand partners. We’re paid a commission and our customers can earn rewards. We even offer premium consumer features such as our Smart Stylist.


For our brand retail and technology partners who want to offer MySureFit’s benefits directly to their customers, our licensable technology plug-in incorporates our proprietary technology and features on their own websites or in-store digital displays.


Through multiple patented technologies with dozens of features uniquely combined, MySureFit leverages high barriers to entry and rapid marketing penetration to generate long-term competitive advantage.

THE MARKET


The $750 billion e-commerce apparel industry is expected to reach $1.2 trillion by 2025


Retail store closings have nearly doubled recently, with 6,955 increasing to approximately 15,000 in 2020 alone. 


This trend is predicted to continue as the pool of digitally native shoppers increases each year. What can’t continue is the current rate of returns which MySureFit is already proven to reduce.



Beyond the direct cost and carbon footprint savings, our brand and retail partners also have direct access to invaluable data to inform and improve their future collections.


Other digital size solutions rely on shopper-reported information which is much less accurate due to both the misunderstanding of how to measure and the unwillingness to share detail of a highly emotional topic. Our competitors also use known brands as “references” which ignores seasonal changes and different fits and styles from these brands. 


With MySureFit, shoppers can virtually try on any item, instantly seeing how it will fit before they buy. And when it comes to brands and retailers, MySureFit’s software plug-in is literally ready to drop into their existing e-commerce site.


Finally, shopper privacy is our top priority. All individual shopper profiles are securely stored by MySureFit. Because we analyze both apparel and shopper information, we function as a secure and neutral party, so each shopper’s data remains private.

our Traction


Returns with MySureFit dropped to less than 5% 

Our success so far is backed by...


  • Over 225,000 users on MySureFit’s online portal
  • More  than 6,000 customers
  • More than 13,000 placed orders
  • More than 23,000 items from more than 200 brands

Not only was the average user session time and conversion rate approximately triple that of the industry, but our reorder rate was also 75% vs. the industry’s 10% and our purchase returns were less than 5%  vs. the industry average of more than 40%.


*This testimonial may not be representative of the experience of other customers and is not a guarantee of future performance or success.


*This testimonial may not be representative of the experience of other customers and is not a guarantee of future performance or success.


*This testimonial may not be representative of the experience of other customers and is not a guarantee of future performance or success.









WHY INVEST


We want to be the ultimate digital experience for any consumer, any brand, anytime, anywhere


Our virtual fitting room allows users to mix and match from hundreds of leading brands to create their own outfits – an intriguing resource for shoppers everywhere. 


MySureFit has created a completely digital fashion platform that combines a patented virtual fitting room with patented algorithms to provide the ultimate in-home online digital fashion experience while virtually eliminating returns. 



Join us in our monumental growth disrupting the $750 billion e-commerce apparel industry.






In the Press

AP

Clothing Returns From Online Purchases Are Costing Customers and Retailers Millions. MySureFit ...

Wall Street Journal

Clothing Returns From Online Purchases Are Costing Customers and Retailers Millions. MySureFit Advanced AI Promises 99% Accurate Sizing for Your Perfect Fit, Every Time

International Business Times

Clothing Returns From Online Purchases Are Costing Customers and Retailers Millions. MySureFit Advanced AI Promises 99% Accurate Sizing for Your Perfect Fit, Every Time

Business A.M.

Clothing Returns From Online Purchases Are Costing Customers and Retailers Millions. MySureFit Advanced AI Promises 99% Accurate Sizing for Your Perfect Fit, Every Time

WWD

MySureFit on Navigating the Science of Fit in a World Without Fitting Rooms

WWD

Freeing Consumers From Return Frustrations

Sourcing Journal

This Tech Startup Takes on Unsustainable Online Returns

Boston Herald

Clothing Returns From Online Purchases Are Costing Customers and Retailers Millions. MySureFit Advanced AI Promises 99% Accurate Sizing for Your Perfect Fit, Every Time

https://spy.com/

The Most Comfortable Jeans for Men Feel Almost Like Sweats

Offering Summary


Company

:

MySureFit Inc.

Corporate Address

:

250 East Wisconsin Avenue, Milwaukee, WI 53202

Offering Minimum

:

$9,990.33

Offering Maximum

:

$1,069,988.34

Minimum Investment Amount

(per investor)

:

$252.60











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

791

Maximum Number of Shares Offered

:

84,718

Price per Share

:

$12.63

Pre-Money Valuation

:

$75,009,595.26











Time-Based Investment Incentives

Friends and Family Early Birds

Invest within the first 7 days and receive 30% Bonus Shares.

Super Early Bird Bonus

Invest within the first 14 days and receive 20% Bonus Shares.

Early Bird Bonus

Invest within the first 30 days and receive 10% Bonus Shares.

Amount-Based Investment Incentives

$500+ | Tier 1

Invest $500 and receive $100 store credit.

$1,000+ | Tier 2

Invest $1,000+ and receive $100 store credit + 2% Bonus Shares.

$2,500+ | Tier 3

Invest $2,500+ and receive $100 store credit + 1 year 10% discount on all purchases + 5% Bonus Shares.

$5,000+ | Tier 4

Invest $50,000+ and receive $150 store credit + 1 year 10% discount on all purchases + 7% Bonus Shares.

$10,000+ | Tier 5

Invest $10,000 and receive $100 store credit + 1 year 10% discount on all purchases + 10% Bonus Shares.

$25,000+ | Tier 6

Invest $25,000+ and receive $150 store credit + 1 year 10% discount on all purchases + Founder Call + 12% Bonus Shares.

$50,000+ | Tier 7

Invest $50,000+ and receive $200 store credit + 2 year 10% discount on all purchases + Founder Dinner + 15% Bonus Shares.

$100,000+ | Tier 8

Invest $100,000+ and receive $250 store credit + 3 year 10% discount on all purchases + Founder & Management Dinner + 20% Bonus Shares.


Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

The Company will not incur any irregular use of proceeds.


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Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$58,821.00 USD
$32,710.00 USD
Cash And Cash Equivalents
$62,759.81 USD
$11,559.00 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$0.00 USD
$0.00 USD
Long Term Debt
$0.00 USD
$0.00 USD
Revenues And Sales
$57,257.00 USD
$82,168.00 USD
Costs Of Goods Sold
$113,069.00 USD
$282,228.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$4,441,843.00 USD
-$5,273,604.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

MySureFit Announces Record Low E-Commerce Product Return Rates

27 days ago

We are delighted to announce that for the first quarter, ending March 31, 2022, our customer return rate for hundreds of items sold across all brands was less than 1.5%. Our return rate is well below the industry’s estimated return rate of almost 40% and our internal target return rate of less than 5%.

We are excited about the benefits that our Smart Fitting Room provides to our customers, brand retail partners, and the environment. There has never been a better time to invest and we hope that you will join us so that we can accelerate marketing for MySureFit - The Smart Fitting Room!

MySureFit Launches SDK to Provide Brands & Retailers Disruptive Digital Fitting Solutions

about 2 months ago

Exciting News: MySureFit announces the launch of its licensable Software Development Kit (SDK) designed to be compatible with all major brand and retailer e-commerce websites and in-store displays. MySureFit’s retailer-friendly integration leverages years of industry data and advanced AI to bring return rates due to sizing below 5 percent and deliver 99% fit accuracy for customers across 100s of top fashion brands and thousands of individual products.


Read the full press announcement below:


MySureFit Launches SDK to Provide Brands & Retailers Disruptive Digital Fitting Solutions

The Licensable Plug-In allows Brands & Retailers to Incorporate MySureFit’s AI-Powered,

Sizing Technology into Websites & In-Store Displays Offering a Revolutionary Shopping Experience 


MILWAUKEE, WI - MySureFit, an AI-powered sizing solution technology that helps shoppers find their perfect fit before making an online purchase, announces the launch of its licensable Software Development Kit (SDK) designed to be compatible with all major brand and retailer e-commerce websites and in-store displays. MySureFit’s retailer-friendly integration leverages years of industry data and advanced AI to bring return rates due to sizing below 5 percent and deliver 99% fit accuracy for customers across 100s of top fashion brands and thousands of individual products.


MySureFit is the only all-inclusive, virtual fashion platform in the digital marketplace to offer a "Smart Fitting Room" AI technology that provides a truly seamless e-commerce experience for both shoppers and retailers. While other digital size solutions rely on shopper-reported information, MySureFit delivers 99% fit accuracy for every customer with only two photos uploaded to the app. Additionally, the “Smart Fitting Room” lets shoppers virtually try on any product on a retailer’s site, instantly seeing how an item will fit and look before they make a purchase. MySureFit empowers shoppers to make confident buying choices.


Through this SDK launch, MySureFit aims to expand its footprint with featured retail and brand partners and support efforts to enhance customer satisfaction and minimize time spent dealing with related shipping, logistical, and customer support issues. In addition, the SDK integration's AI and tech-forward solutions will enhance e-commerce and retail strategies through its ability to collect sizing and style data as well as consumer and product insights, which can help brands make critical purchasing decisions.


“We are absolutely fit-obsessed and dedicated to revolutionizing the e-commerce experience for shoppers and brands alike,” says MySureFit President of Brand Partnerships, David Cunningham. “The industry average of e-commerce size-related returns is over 40% and costs consumers and brands billions in waste every year. MySureFit’s SDK solution delivers the perfect fit for every customer to solve that issue and is proven to reduce product returns for retailers by 90 percent. The platform’s technology integrations and user design makes the entire fitting and purchasing process easy for shoppers, seamless for brands and retailers, and keeps users coming back time and time again.” 


MySureFit has quickly become the leading digital shopping solution in the fashion marketplace, by generating thousands of orders, across all categories, from thousands of customers for hundreds of brands. The platform has delivered higher conversion rates and return rates of less than 5%. The MySureFit app is currently available on Android and iOS. For more information, please visit www.mysurefit.com.


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