MEXI Craft Tequila Seltzer

Craft Tequila Seltzer

MEXI Craft Tequila Seltzer

Craft Tequila Seltzer

Santa Cruz, CA
Food & Beverage
We made MEXI Craft Tequila Seltzers for non-conforming taste rebels that won’t settle for anything less than clean, ingredients and real craft NOM distillery tequila “hecho en Mexico” combined in a delicious refreshing seltzer drink! We believe we can become leaders in the craft seltzer movement because you don’t need to be a Hollywood Celebrity to own a tequila brand!

$324,478

raised
83
Investors
$10M
Valuation
$10.53
Price per Share
$473.85
Min. Investment
Preferred
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

$324,478

raised
83
Investors
$10M
Valuation
$10.53
Price per Share
$473.85
Min. Investment
Preferred
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

Rewards

Get rewarded for investing more into MEXI Craft Tequila Seltzer:

$473+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$1,000+
Investment
Tier 1
Ship a 4pk - be 1/first 1000 to taste MEXI in USA + 3% bonus shares.
$5,000+
Investment
Tier 2
Ship a 4pk - be 1/first 1000 to taste MEXI in USA + time with a member of the founding team to explore ideas (Zoom, call, coffee, lunch, surf, etc. details to be coordinated) + 5% bonus shares.
$10,000+
Investment
Tier 3
Ship a 4pk - be 1/first 1000 to taste MEXI in USA + join MEXI team on a curated California surf/gourmet culture trip to quaint Spanish-themed towns (flight & lodging extra) + Explore partnership opportunity + 10% bonus shares.
$20,000+
Investment
Tier 4
Ship a 4pk + Hollywood Celebrity experience: VIP trip to Mexico - explore Tequila and Jalisco Highlands in a private car and visit the best spots (flight & lodging extra) + you get to design a MEXI flavor with us + 20% bonus shares.

Reasons to Invest

Right Time: In 2020, Tequila and RTDs drove the two biggest alcohol industry trends, with 23 million 9 Liter cases of tequila sold and $8 Billion annual sales in RTDs. We are riding on the momentum of both of these trends.
Right Partners: Our distillers are Mexican-government CRT regulated, certified authentic tequila producers, and our proprietary organic, natural formulations are protected as trade secrets.
Right Team: Our leadership and advisory board team brings valuable knowledge and experience to the table as previous partners or affiliates at Peligroso Tequila, Libre Tequila, Coachella Music Festival, EDC Vegas, PriceWaterhouseCoopers, BevMo!, private equity firms, Southern and Youngs.

Craft Tequila Seltzer for the People

MEXI Craft Tequila Seltzer was conceived by the desire to share exotic Mexico-inspired flavors paired with everybody’s favorite Mexican pastime, tequila!

 

With access to superb tequila, quality natural flavors, and observing the new phenomenon of portable mixed drinks, we set out to create a seltzer line that embodies the spirit of Mexico’s fiesta culture blended with California’s open creativity and casual rebellion. 

The Problem


Craft Tequila Seltzer is an Untapped Niche

When hard seltzers gained popularity, they displaced a significant share of the beer market. According to AC Nielson, 52% of beer drinkers have now converted to drinking seltzer part-time (AC Nielsen Report November 2020). 


This type of market shift, whilst rare, has happened before so timing is key! In 2008, the beer market was heavily disrupted by the rising popularity of craft beer, where consumers demonstrated they were willing to pay more for better quality. (MarketWatch May 2019)


While companies like White Claw and Truly have paved the way as mainstream seltzers, there is no one leading in the subcategory of craft seltzer as of now, even more rare, a craft seltzer made with an “Hecho en Mexico” tequila (AC Nielsen Report November 2020). 

(AC Nielsen Report November 2020).

The Solution


Ready-to-Drink Craft Tequila Seltzer 

We are riding the hard seltzer wave with our MEXI Craft Tequila Seltzer, launching with 100% agave tequila, real fruit juice, and natural flavors. By focusing on quality, authenticity, and strong branding, our product will capture the attention of newly converted hard seltzer drinkers looking to ditch the synthetic suspicious taste for a quality beverage. 


We plan to emerge as leaders of the craft seltzer movement by repeating the tried-and-true craft beer phenomenon. 

The Market


Riding the Hard Seltzer Tsunami

The Ready-to-Drink market has exploded in the past few years and is now nearing $8 billion in off-premise annual sales. Spirits-based RTDs hold 3.6% of this market, and this number is growing. Hard Seltzers are now closing in on $4 billion worth of sales annually, reflecting just short of a 300% growth rate in sales compared to the year before.


Meanwhile, tequila is also rising wildly in popularity, with an 11.9% increase in consumption rates. Various tequila brands, including Don Julio, Patron, and Jose Cuervo, now sit amongst AC Nielsen’s top 25 spirit brands, ranked according to brand value. 

(AC Nielsen Report November 2020).

Our Traction


Reliable Supply and Established Partnerships

In a short period we have established a strong supply chain, upstream from agave supply and tequila distillation, and downstream to co-packing, shipping, and on-and-offline distribution. We have strong partnerships at every step of the process and we are set up for scaling.


We are the first brand with both a US regulation (TTB) and Mexico Tequila regulation (CRT) label “Craft Tequila Seltzer”, ensuring quality throughout our manufacturing and distribution process on both sides of the border.


In the Fall of 2020, we pre-sold our entire pilot production to EPIC Distributions in California to prepare for a Summer 2021 launch.


(Note: because EPIC was acquired by Southern in April, 2022, we have decided to switch to another distributor but our shipment remained largely spoken for. Producing more this August!)

Prior to launching on StartEngine as our conviction to make tequila brand ownership accessible to everyone, our team has successfully raised start-up funding from venture capitalists, family offices, entrepreneurs and 8F/9F brand builders through prior rounds. Our early investors have also made followed-on investments as their continued vote of confidence!

What We Do


Delicious, Innovative Craft Tequila RTDs

We make certified authentic NOM distillery tequila and sell it in a convenient ready-to-drink can with delicious organic juice and natural flavoring. 

 

Rather than offer typical sugary margarita or Paloma style canned cocktails, MEXI Seltzer is inspired to innovate. No more Black Cherry, Blood Orange, and simple Lime flavors, either!

We created wild new flavor combinations to send your senses deeper into less-traveled regions of Mexico, including:

  • Guava Spice (sweet and spicy)

  • Tamarindo (tangy-tang tang)

  • Watermelon Sea Salt (slightly sweet and salty)

  • Aloe & Mint (cool and bright)

The Business Model


Strong Manufacturing Partnerships and Innovative Distribution Plans

The majority of our production will take place near Guadalajara, Jalisco, Mexico. The flavor combinations and shelf viability tests will be overseen by both our US and Mexican teams in order to ensure the utmost quality, consistency, and cost-efficiency.


For our distribution, MEXI seeks to partner with nimble and innovative regional distributors who will be able to focus their attention and resources to help to launch and grow an exciting new product line.


Now more than ever, direct-to-consumer sales through a formidable online presence are a must. MEXI’s e-commerce solution will be hosted through a licensed tech platform, allowing seamless integration of online-to-offline sales and promotions in 30 markets in the US and Canada. 

How We Are Different


Premium Ingredients for a Craft Cocktail

Leading seltzer options mostly use malt and cheap neutral grain spirits, along with artificial sweeteners and synthetic flavoring. We use only premium craft tequila made from 100% naturally grown Weber Blue agave, cooked in traditional brick ovens, and fermented in open-air tanks using ambient natural yeast. 


We only source our tequila from NOM (Norma Oficial Mexicana) distilleries. These distilleries are granted their NOM number by the Mexican government to certify that they are within the Tequila regions of Mexico and are in compliance with the rigid processes required to produce authentic tequila. When you are buying and drinking a seltzer claiming to be “tequila” - check if they have a NOM on the can! 

 

In addition, our juices are all organic and we use a small amount of organic cane sugar to sweeten for a healthy, clean, and delicious buzz. 


On top of all that, each can comes with 1.5 shots of premium craft tequila because we want to make sure you get what you paid for.

The Vision


Bringing the Flavors of Mexico to Drinkers Everywhere

Our 1-year vision is to entrench ourselves as the dominant craft tequila seltzer maker in California and surrounding states. 

Within three to five years, we plan to expand to even more states to bring our delicious tequila RTD to drinkers on regional and eventually national levels.

OUR LEADERSHIP


Experienced Entrepreneurs with Passion for Tequila

Our leadership team has a proven track record of company and brand incubation and growth both within the beverage industry and in entrepreneurship and M&A. 

 

Our team of co-founders were previously partners or affiliates at Peligroso Tequila (exit to Diageo in 2014), Libre Tequila, Coachella Music Festival, EDC Vegas, and PriceWaterhouseCoopers. 


Advisory Board members include the former CEO of BevMo! Liquor Chain and Market Leader of Diageo’s and Coca-Cola’s spirits division. 

Why Invest


Help Us Become Leaders in Craft Seltzer

Our mission is to deliver an authentic tequila seltzer experience offering unique flavors inspired by the mysterious and exhilarating spirit of Mexico. 

 

Join us as we revolutionize hard seltzer with our delicious craft tequila and change the way people enjoy seltzers. 

Offering Summary


Company

:

Seltzer Revolutions, Inc.

Corporate Address

:

2911 Branciforte Dr, Santa Cruz, CA 95065

Offering Minimum

:

$9,992.97

Offering Maximum

:

$1,069,984.89

Minimum Investment Amount

(per investor)

:

$473.85











Terms


Offering Type

:

Equity

Security Name

:

Preferred Stock

Minimum Number of Shares Offered

:

949

Maximum Number of Shares Offered

:

101,613

Price per Share

:

$10.53

Pre-Money Valuation

:

$10,007,511.93











Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Company Perks*

Time-Based:

Friends and Family Early Birds

Invest within the first 72 hours and receive additional 20% bonus shares. 

Super Early Bird Bonus

Invest within the first week and receive additional 15% bonus shares.

Early Bird Bonus

Invest within the first two weeks and receive an additional 10% bonus shares.

Amount-Based:

$1,000+ | Tier 1

Ship a 4pk - be 1/first 1000 to taste MEXI in USA + 3% bonus shares.

$5,000+ | Tier 2

Ship a 4pk - be 1/first 1000 to taste MEXI in USA + time with a member of the founding team to explore ideas (Zoom, call, coffee, lunch, surf, etc. details to be coordinated) + 5% bonus shares.

$10,000+ Tier 3

Ship a 4pk - be 1/first 1000 to taste MEXI in USA + join MEXI team on a curated California surf/gourmet culture trip to quaint Spanish-themed towns (flight & lodging extra) + Explore partnership opportunity + 10% bonus shares.

$20,000 | Tier 4

Ship a 4pk + Hollywood Celebrity experience: VIP trip to Mexico - explore Tequila and Jalisco Highlands in a private car and visit the best spots (flight & lodging extra) + you get to design a MEXI flavor with us + 20% bonus shares.

 

** Subject to the ability of our third-party partners to ship Mexi across state lines.

*** Travel and lodging expenses not included.

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

MEXI will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Preferred Stock at $10.53 / share, you will receive 110 shares of Preferred Stock, meaning you'll own 110 shares for $1,053. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments. Salary payments made to one’s self, a friend or relative.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$55,874.00 USD
$0.00 USD
Cash And Cash Equivalents
$30,368.00 USD
$0.00 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$104,350.00 USD
$0.00 USD
Long Term Debt
$0.00 USD
$0.00 USD
Revenues And Sales
$0.00 USD
$0.00 USD
Costs Of Goods Sold
$10,544.00 USD
$0.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$174,195.00 USD
$0.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Amazing Start: OVER $200K INVESTED!!

7 days ago

Hello everyone,


We would like to extend a huge thank you to everyone who has invested this week! With your support, MEXI has not only met the $200k milestone within the first week of our campaign, but also achieved top page ranking on Start Engine! We are amazed and beyond grateful for the incredible start we’ve gotten off to, and we can’t wait to see what the future holds.


In other exciting news, MEXI is leaving its mark all over the world, from California, USA 

to Athens, Greece!

Stay tuned for an even larger production run happening in August!


If you haven’t had a chance to try our delicious tequila seltzers yet, check them out at the following retailers:

  • Bitters & Bottles - San Francisco

  • Pleasure Point Liquor & Mini Mart - Santa Cruz

  • La Riviera Market and Spirits - Sacramento

  • SaveMore Market - Oakland

  • Wine Meats Cheese - Online

  • Minute Shops Liquor Store - Solana Beach

  • Los Gatos Wine & Liquor - Los Gatos

  • Ernies Liquor - Palo Alto

You can also order refreshing MEXIs from our online store at www.mexiseltzer.com or on Drizly’s. 


Thank you to all our supporters, welcome to the MEXI family! And remember, life is too short to drink bad tequila and sharing is caring ;) 


Cheers! 


The MEXI Craft Tequila Seltzer Team

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