TechCrunch
January 1, 2017
MentalHappy helps companies send custom care packages to employees going through a rough time
MentalHappy Inc
Creating a better world of mental health
San Francisco, CA
Health Tech
MentalHappy is an online community that serves people looking to find practical tools and support for their mental health.
$140,677
raised
478
Investors
$6M
Valuation
$5.27
Price per Share
$100.13
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
27
Days Left
Bonus Rewards
Get rewarded for investing more into MentalHappy Inc
$100+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$250+
Investment
Tier 2
Free membership for one year to MentalHappy Community for you and a friend + Tier 1 Perks.
$500+
Investment
Tier 3
MentalHappy T-shirt and a motivational note from CEO + Tier 2 Perks.
$1,000+
Investment
Tier 4
A thank you Wellness Kit, that includes luxury holistic products for you and a friend, and a handwritten personal note from our CEO + Tier 3 Perks.
$2,500+
Investment
Tier 5
Wellness Retreat Day with CEO, team, and other investors at this level + Tier 4 Perks.
$5,000+
Investment
Tier 6
10% bonus shares and a phone call with our CEO + Tier 5 Perks.
$10,000+
Investment
Tier 7
15% bonus shares and private investor dinner in San Francisco, CA + Tier 6 Perks. Transportation not included.
Reasons to Invest
MentalHappy is a Y Combinator backed company
Global Telemedicine Market is expected to reach USD 148.32 billion by 2025
Mental health is a critical component of your overall health and physical wellness
“We are bringing a scientifically proven solution to a Trillion Dollar crisis.”
The Problem
Our society is ill-equipped to handle emotional turmoil and mental illness
Very few people are raised with adequate tools and resources to combat mental illness, anxiety, and depression. Despite years of research proving the value of talk therapy and social support among other treatments for mental illness, there is still a stigma surrounding traditional therapy.
In addition, the healthcare system in our country is so convoluted and expensive to manage that many of us are simply unable to find the help we need. Untreated mental illness costs the US Healthcare system around $300 billion annually. Not to mention the interference with daily activities such as job performance, school work, and our personal relationships.
The Solution
An Online Community that offers the tools and assistance missing from our world
We provide a secure place for sharing that is designed to assist people on their healing journey by helping build a positive mindset and alleviate their inner turmoil.
We also offer digital toolkits with guided content for self-coping and self-relief, as well as access to licensed professionals for online coaching.
With actionable life plans, motivational messages, community access for social support, and lower premiums we are striving to make mental healthcare an accessible and stigma-free reality for everyone.
The Market
Mental illness does not discriminate
The market for those who need assistance with their mental health is quite vast. Worldwide projections claim that the preventative healthcare market will reach $240B by 2025. The global telemedicine market size is valued at USD 40.11 billion in 2018 and projected to grow at a CAGR of 20.54% for the ensuing years.
It’s important to note that these projections were made before the COVID-19 pandemic and the resulting mass migration to telemedicine (as well as the spike in need for mental wellness tools).
Our Traction
Built key partnerships across market segments
We have a letter of intent with Angle Health and a customer relationship with Devoted Health l.
We also have existing relationships with over 30 employers (Who have agreed to offer our product to their employees) such as SAP Concur, Boston Scientific, and eBay.
Leveraging those partnerships, as well as our proud sponsorship to the Global Wellness Institute (GWI), we project that we will be able to kickstart our community with 100K+ early adopters.
What We Do
A new way forward for mental health support
The most important factor for increasing mental well-being is creating better habits, a more optimistic outlook, and tools to handle life’s trials and tribulations. We teach people practical steps to enable them to deal with stress, fight negative thoughts, as well as promote self-awareness and confidence. And we hone in on the significant positive impact of social support.
We help people on their healing journey.
The Business Model
Subscription model
We monetize with a simple subscription model that charges individuals and employers $15/person each month. Additionally, we partner with Health Insurance providers to provide our services to their member-customers.
How We Are Different
Our best asset is our humanity
Apps and plans can only go so far. Most apps seek to maximize usership while limiting human interaction.
We combine human connection with practical tools that emphasize the massively helpful nature of connection and social support, resulting in powerful effects on mental health.
The Vision
We want to be at the forefront of the wellness market
With the confluence of telemedicine’s rise and the larger society’s increased emphasis on mental health, apps like ours will be the future.
We offer the most humanity-focused approach. We’re rising above the field and plan to become the leader of the Holistic Care sector of the wellness market in the next five years, starting from our partnerships with large employers and insurance companies.
Our Team
Wellness professionals driven to heal people
Amy Leo - Chief Positive Psychologist
Amy is a featured expert writer, published author, and speaker across various platforms such as ABC, Huffington Post, Amazon.com, Marriage.com, and Elephant Journal. She has over 15 years of experience as a therapist with a keen focus on positive psychology. She worked with individuals, couples, and leaders all over the world, teaching them how to make their minds work for them instead of against them. The core result of her work is that her clients experience resilience and clarity of mind that they use to guide their decisions as they deal with real-world challenges such as stress, loneliness, depression, separation, loss, and injury/illness. Amy is also an alum of the prestigious Johns Hopkins University where she received her degree in psychology.
Tamar Lucien Blue - Founder and Chief Executive Officer
Tamar is a Y Combinator Alum and a second-time founder. She has over seven years of experience in people operations and recruiting (helped 6x company revenue during the 2006 recession). In 2015, she successfully developed and sold and shipped over 10k curated wellness kits for over 200 employers to help them support employee emotional well-being. Tamar's personal experience with finding effective therapies for her generalized anxiety fuel her passion for helping people live more fulfilled lives through the MentalHappy platform. Tamar's work with MentalHappy has appeared in major publications such as Reader's Digest, TechCrunch, Silicon Valley Business Journal, Creative Mornings, and the CIPA award-winning book "Impact Founder: Inspirational Stories of Entrepreneurs Who Risk Everything for What They Believe". Tamar earned her MBA after graduating from Florida State University with a dual degree in Sociology and Economics.
We also have a team of psychologists, medical professionals from five different medical backgrounds, certified life coaches, and peer mentors allows us to operate a top-flight holistic offering.
Why Invest
What could be better than healing people?
We have a mental health crisis that represents the largest shift in medical spending. Investing in our company will give you a chance to be part of one of the greatest market shifts of our times for not only society, but for yourself, and your loved ones during their time of need.
In the Press
Reader's Digest
January 1, 2017
12 Millennial Entrepreneurs Who Started with Nothing—and Made a Fortune
Offering Summary
Company | : | MentalHappy Inc |
Corporate Address | : | 315 Montgomery Street, 10th Floor, San Francisco, CA 94104 |
Offering Minimum | : | $9,997.19 |
Offering Maximum | : | $1,069,999.72 |
Minimum Investment Amount(per investor) | : | $100.13 |
Terms
Offering Type | : | Equity |
Security Name | : | Common Stock |
Minimum Number of Shares Offered | : | 1,897 |
Maximum Number of Shares Offered | : | 203,036 |
Price per Share | : | $5.27 |
Pre-Money Valuation | : | $6,001,728.96 |
Voting Rights of Securities sold in this Offering
Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.
Company Perks*
Time-Based:
Friends & Family:
Invest within the first 72 hours and receive 20% bonus shares with your investment.
Super Early Bird:
Invest within the first week and receive 15% bonus shares with your investment.
Early Bird:
Invest within the two weeks and receive 8% bonus shares with your investment.
Amount-Based:
Tier 1: $100+
Free membership for one year to MentalHappy Community.
Tier 2: $250+
Free membership for one year to MentalHappy Community for you and a friend + Tier 1 Perks.
Tier 3: $500+
MentalHappy T-shirt and a motivational note from CEO + Tier 2 Perks.
Tier 4: $1000+
A thank you Wellness Kit, that includes luxury holistic products for you and a friend, and a handwritten personal note from our CEO + Tier 3 Perks.
Tier 5: $2500+
Wellness Retreat Day with CEO, team, and other investors at this level + Tier 4 Perks.
Tier 6: $5000+
10% bonus shares + a phone call from CEO + Tier 5 Perks.
Tier 7: $10,000+
15% bonus shares + Private investor dinner in San Francisco, CA + Tier 6 Perks. Transportation not included.
*All perks occur when the offering is completed.
The 10% Bonus for StartEngine Shareholders
MentalHappy Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of common stock at $5.27/ share, you will receive and own 110 shares for $527.00 Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.
Irregular Use of Proceeds
Example - The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.
Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$4,752.00
USD
$137,593.00
USD
Cash And Cash Equivalents
$2,436.00
USD
$131,711.00
USD
Accounts Receivable
$0.00
USD
$879.00
USD
Short Term Debt
$55,195.00
USD
$50,365.00
USD
Long Term Debt
$193,556.00
USD
$193,556.00
USD
Revenues And Sales
$38,129.00
USD
$26,022.00
USD
Costs Of Goods Sold
$61,540.00
USD
$32,236.00
USD
Taxes Paid
$0.00
USD
$0.00
USD
Net Income
-$137,841.00
USD
-$99,897.00
USD
Risks
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
Updates
MentalHappy Featured in Nasdaq!!
30 days agoHi Everyone! Tamar here :)
NASDAQ just featured me in its “Faces of Entrepreneurship” section. During the interview for this story, I had a chance to reflect on my experiences and take a moment to really appreciate how far I’ve come, how far MentalHappy has come and how far we have left to go.
Since hitting my low point in 2016 and launching MentalHappy with just $250 to my name, MentalHappy successfully sold more than 10,000 curated wellness kits (called “Cheerboxes”) filled with products that spark joy, transitioned from a product-based business into the world’s first social media network, and completed a successful beta test.
After we wrapped up our beta, we anticipated our go-live date for our social network would be at the end of Q2 of 2021, but then COVID-19 made its debut. 
Immediately after the shutdown orders spread across the country, our waitlist began growing exponentially each day. We saw such an incredible demand for MentalHappy, we knew we had to go to market much sooner than expected to help the millions of people suffering from stress, anxiety, etc. due to the pandemic – that’s where people like you come in!
We decided to launch a crowdfunding campaign so that the community could invest and help us launch even sooner (the more funding we have, the sooner we can go live and ramp up our capacity limits). We received an incredible amount of support from people who chose to invest because they personally want to join community to tap into our network so they could access positive peer support anytime, anywhere – in fact, we hit our fundraising maximum within weeks of launching our campaign. Thanks to these amazing individuals, we made amazing progress on our peer app development.
BUT this doesn’t come close to meeting the demand we’ve already received, which is why we increased our fundraising maximum tenfold.
Now, we need your help! When we reach our funding goal, we will be able to launch our network and support more than THOUSANDS by the end of this year!
September is National Suicide Prevention Month and several new studies show that COVID-19 has led to a rise in suicide ideation – many researchers believe we will start seeing suicide rates skyrocket as people are suffering from isolation/loneliness, financial stressors and overall anxiety. MentalHappy can help these people, but we need people like you to invest so that we have the capital to help them NOW, before it’s too late.
YOUR INVESTMENT CAN TRULY SAVE LIVES. Invest at StartEngine.com/MentalHappy click invest button.
Read full NASDAQ Feature Article HERE
Notice of Material Change in Offering
about 1 month ago[The following is an automated notice from the StartEngine team].
Hello! Recently, a change was made to the MentalHappy Inc offering. Here's an excerpt describing the specifics of the change:
Extended length of campaign.
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
MentalHappy at GOOGLE!! (Watch Now)
about 2 months agoHello to our extraordinary Investors! And a BIG welcome to new investors!
Last month, Our CEO, Tamar Blue, and our team were invited to speak at Google! Watch Tamar, share details of the talk at Google.
After you've watched the video, we included a helpful blog post for all of our followers, still deciding if equity crowdfunding right for you.
The blog link below is also a great article to share with friends and family interested in Equity Crowdfunding.
Blog Summary:
Notice of Funds Disbursement
about 2 months ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, MentalHappy Inc has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in MentalHappy Inc be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
New Website Alert: Hiring + Investor Pages are live!
about 2 months agoProduct Update: Another Milestone Win! *Watch Now*
2 months agoExciting product updates at MentalHappy! Watch our CEO, Tamar Blue, share the news with you.
People are starting to notice us...people like, Guy Kawasaki !!
2 months agoMentalHappy is getting some MAJOR ❤️next week from Guy Kawasaki thanks to one of our fantastic investors Kathryn Finney, one of the most influential women in tech, according to Inc Magazine.
And because YOU are all our biggest fans and supporters and investors, we wanted to share this exciting news with you first. On Wednesday, MentalHappy will be getting a MAJOR feature on Guy Kawasaki's social media pages: 1.4MM followers on Twitter and 3MM+ Followers on LinkedIn.
Guy Kawasaki is a famous Silicon-Valley based author, speaker, entrepreneur, and evangelist.
The team here is so excited! The right people are starting to notice us, but above all YOU, our phenomenal investors, took notice first :) Thanks for being on our WINNING team!
Notice of Funds Disbursement
3 months ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, MentalHappy Inc has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in MentalHappy Inc be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
We nailed our first funding goal and have just increased our max amount!
3 months agoWe over subscribed our first funding goal 11 days early! NOW!! WE ARE EXCITED TO ANNOUNCE OUR NEW FUNDING GOAL of $1.07M!!
<Watch>: Important message from MentalHappy Founder and CEO, Tamar Blue:
Invite your friends and Family to Change the World With Us:
Share on LinkedIn Page - Share this post on your LinkedIn Page
Facebook Post - Share this post on your Facebook Page
Twitter Page - ReTweet This Post on your Twitter Page
StartEngine Page - startengine.com/MentalHappy
Notice of Material Change in Offering
3 months ago[The following is an automated notice from the StartEngine team].
Hello! Recently, a change was made to the MentalHappy Inc offering. Here's an excerpt describing the specifics of the change:
MentalHappy provided reviewed financials, increased their max raise amount, extended their campaign, and updated their campaign page.
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
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