A branding machine for content creators

Presenting a whole new breed of social media platforms. Memik enables micro-influencers to maximize content monetization using Augmented Reality, Music and Video.

Here's how it works

Content creators have control of the assets they create:

• Custom Avatars – Influencers can design avatars that rep their brand head to toe, and can link to external merchandise sales such as the clothing or accessories they choose

• Custom Music – Musicians can add (and monetize) their own music through playlists and Spotify links

• Custom Dances – Influencers can launch the next viral dance by creating dances that can be shared and built into challenges

• Tracking - Content creators can track how far and wide their content is shared

Memik empowers brands as well with ample opportunities to engage through the app. Brands can:

• Sponsor or sell avatar styles, challenges, dances, skins and music

• Reward visitors at an event or retail location with special avatars and skins

• Launch Augmented Reality dance challenges that engage visitors with custom-branded content that can get shared to multiple social media platforms including Memik 

• Support campaign activations with ‘share to win’ promotions that drive participation (i.e. ‘Share your mascot dance for a chance to win season tickets!’)

• Expand their reach to all Memik users and followers using instream advertising, tags and banner ads

• Generate advertising revenue through instream ads, sponsored challenges, and dedicated landing pages

• Sell custom merchandise like clothing, accessories and music

Micro-influencers struggle to make ends meet through their own content

We believe there is no effective, trusted way for micro-influencers to OWN and fully maximize content monetization. Even though they make up the majority of the influencer market, micro-influencers struggle to make ends meet through their own content creation. 

In fact, more than 90% of content creators don’t make enough money to reach the poverty line (Source). That’s over 43 million people, which is more than the populations of New York and Florida combined. 

Even influencers with several million followers can struggle, depending upon paid endorsements to make a living (Source). With the advent of social media behind us, it’s time to give content creators a fair shake at a livable means of making money.

Microinfluencer: An individual who has between 10k-50k followers on social media

Like other social media platforms, Memik offers content creators a community to share their content along with built-in business marketing tools. What sets Memik apart is its patent-pending Augmented Reality technology. The app uses AI-powered 3D motion capture so users can create avatars with unique digital skins and original dance moves. This ‘next-level’ social media platform puts the users firmly in the driver's seat with Advanced Creator Monetization and Enhanced Creator Ownership.  

All this means that micro-influencers can focus on creating unique content, uploading music, and building and fostering community engagement without giving up their own IP. More importantly, they get paid when their content is used and shared. As content creators, they have access to multiple tools that ensure they always get credit for their creations and also maximize monetization by selling digital goods and physical assets. 

Revenue & ownership for content creators

From a business model perspective, Memik has several avenues for generating revenue:

• Infeed ads: Brands pay to amplify content within Memik’s dance challenge feed

• Custom Dances: Consumers buy dance packs

• Avatars and Skins: Consumers pay to create new avatars and to acquire skins for their avatars

• Sponsored Campaigns: Companies pay to run branded marketing campaigns on the Memik platform

Influencer Subscriptions: Influencers pay monthly to gain access to our revenue generating tools

Giving influencers unique moves

There are multiple social networks and across all of them, micro-influencers fail to get adequately rewarded for their content. Our competitive advantage is the offering of advanced creator monetization tools and enhanced content ownership – content creators don't just their own IP and digital assets, but also the assets they create on the platform. These tools are enhanced by an AI-powered 3D motion capture and Augmented Reality capabilities that turn the whole world into a dance floor. 

Dancing to success

We launched our beta in November of 2020 with a limited set of features on iOS, tracking nearly 9k downloads. This allowed us to test the concept with a small subset of users and partners. For the past 9 months, we’ve incorporated feedback from users and strategic advisors to develop additional innovative features. 

1. Founder-Funded: Over $400K

2. 5k downloads in first 2 weeks: Initial Beta Build during Christmas 2020; launched with ~5k downloads and heavy engagement over a two-week period

3. Secured partnerships:

   1. Microsoft

   2. Georgia Tech Master of Science in Analytics Department

   3. Epidemic Sound

4. Streaming Video & Social Feature Development: Developed technology to support real-time video streaming along with social networking features

5. Influencer Reach of 20M people: Launched Memik Influencer programs with a roster of talent whose collective following exceeds 20 Million users.

6. Custom Avatar Feature Development: Integrated Build Your Own Avatar feature

7. Start Engine: Got accepted into Start Engine to support an equity capital raise (and here we are!)

Memik's exclusive access launch happened on November 23rd of 2021 with updates to the app including an avatar creation engine, enhanced monetization features and social media networking capabilities. We will also run a digital media campaign and kick off strategic partnerships with an impressive list of micro-influencers (with the potential reach of nearly 40 millions followers).  

We predict young social media users will seek out new platforms in 2022 that are aligned with their own interests and values

As other large platforms restructure, younger audiences are adopting new technologies that enable them to connect on their own terms. With product market-fit established, music partnerships developed, and industry experts and advisors onboard, we’re setting our sights on additional game-changer enhancements to our technology for long-term sustained growth:

• Enhanced analytics and customer insights dashboard

• Instream video shopping tools

• Virtual currency and loyalty programs support