Loyal Foundry Holdings

Essential Apps for an Essential Life.

Loyal Foundry Holdings

Essential Apps for an Essential Life.

Lakewood Ranch, FL
Mobile
Loyal Foundry is creating a premier platform for a scaled consolidator of mobile apps. We are spearheading the consolidation and growth of quality app publishers in the mobile app global ecosystem that is projected to be an almost trillion-dollar industry by 2023.

$45,647

raised
44
Investors
$18.5M
Valuation
$1.00
Price per Share
$350.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$5M
Offering Max
Reg CF
Offering

$45,647

raised
44
Investors
$18.5M
Valuation
$1.00
Price per Share
$350.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$5M
Offering Max
Reg CF
Offering

Rewards

Get rewarded for investing more into Loyal Foundry Holdings:

$350+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$750+
Investment
Tier 1 - $750+
Invest $750 or more, and receive a $25 Swag Store Gift Card
$1,800+
Investment
Tier 2 - $1800+
Invest $1800 or more, and receive a $50 Swag Store Gift Card
$3,600+
Investment
Tier 3 - $3600+
Invest $3,600 or more, and receive a $100 Swag Store Gift Card
$5,000+
Investment
Tier 4 - $5000
Invest $5,000 or more, and receive a $150 Swag Store Gift Card + one 15 mins call with CEO & CFO + 5% bonus shares
$10,000+
Investment
Tier 5 - $10,000+
Invest $10,000 or more, and receive a $250 Swag Store Gift Card + one 30 mins call with CEO & CFO 10% bonus shares
$25,000+
Investment
Tier 6 - $25,000+
Invest $25,000 or more, and receive $500 Swag Store Gift Card + 30 mins quarterly call with CEO & CFO for 1st year after investment + 15% bonus shares
$50,000+
Investment
Tier 7 - $50,000+
Invest $50,000 or more, and receive $1,000 Swag Store Gift Card + 30 mins quarterly call with CEO & CFO quarterly in perpetuity + dinner with CEO and/or CFO within first 12 months from Investment (in the 48 contiguous states) + 20% bonus shares

Reasons to Invest

We believe our company is one of the first of its kind to address this void in an expanding global market
We are acquiring profitable, stable, growing apps, and scaling their business
We are an experienced mobile team with 200+ years of combined mobile expertise

Overview


Say Hello to a New App Ecosystem

Loyal Foundry is creating a premier platform for a scaled consolidator of mobile apps. 

We do this by enabling small publishers and developers to win via an exit opportunity when we buy their apps/app portfolios, thereby achieving the liquidity they desire.  


In some cases, these small app publishers/developers might stay with our business post-acquisition and continue to grow alongside and with us. For most publishers though, Loyal Foundry will acquire their business outright and then use our tools, resources, and industry expertise to scale the businesses further. We are buying only top-quality apps based on a proprietary method specially devised to identify the best apps to be more closely examined for purchase and integration into our global mobile app platform. As such, we are starting the consolidation of this highly fragmented and saturated market.


The smaller app publishers can struggle to reach their audiences, especially when up against the complex operating environments of the industry’s tech giants, and can fail as a result. We want to change that.

Sources: StatistaStatista


Loyal Foundry gives highly skilled app developers the opportunity for their app to join a growing portfolio of other revenue-generating apps, while giving everyday investors the opportunity to own a piece of our app “ecosystem.” It’s a win for everyone involved.



the problem


Navigating the app industry can be complex and challenging

THE market


The mobile app market is ripe for consolidation



Source: StatisticaStatistica


By 2024, user spending in non-gaming apps will surpass that of games on Apple’s app store. Non-game app growth will also outpace that from games on Google Play. Across both leading stores, 49% of revenue are expected to be from non-games by 2025.

 

We know that consumers spend an average of 4 hours a day on their phone - with 90% of this time spent on mobile apps. This market is one that our investors can relate to because they know it as consumers too. Loyal Foundry is prepared for and recognizes this huge growth opportunity particularly as smartphone technologies continue to advance.

THE solution


A new way for small publishers to gain traction and community

We believe Loyal Foundry is empowering mobile app publishers to make money and drive sustainable, profitable growth. When we acquire apps, we develop customized deal structures to meet the specific objectives of the entrepreneurs. There are multiple options for these mobile innovators: an outright sale for immediate liquidity or the opportunity to join the Loyal Foundry team and continue to grow the business together by driving increased engagement, revenues per user, and customer acquisition. 



Additionally, we are building an app acquisition database, leveraging both proprietary data science techniques and machine learning, that continuously pulls data from the most popular app stores and identifies the apps that meet our qualifications for acquisition. The initial database is in production and currently includes approximately 32,000 global publishers. Enhancements to this database are ongoing to empower our team by automatically surfacing the top ten opportunities to pursue daily.   

why invest


Our purpose is both a business imperative and an industry passion

Loyal Foundry is paving the path for the consolidation and scaling of micro and small businesses built by quality app publishers. Our vision is to uplift and grow mobile innovators around the world, while generating a healthy ROI on the apps we acquire. Loyal Foundry has already acquired over 140 news and sports apps under the brand Newsfusion. In the coming months, we plan to acquire hundreds of mobile apps and plan to drive double-digit growth via avenues such as subscriptions, mobile advertising, in-app purchases, etc. Right now, we are focused on continuing to build a diversified app portfolio spanning categories with frequent daily use, high engagement and strong user retention. Investing in Loyal Foundry allows you to participate in the creation of what we believe is a first-of-a-kind global app community comprised of some of the very best mobile app publishers delivering both utility and entertainment for consumers around the world. 


In the Press

EIN Presswire

Loyal Foundry Continues Global Growth with Acquisition of Newsfusion Ltd.

Atlanta-Chronicle

Loyal Foundry Joins the Global Mobile App Race with Wood Block Brain Puzzle Acquisition

Offering Summary


Company

:

Loyal Foundry Holdings, Inc.

Corporate Address

:

8429 Lorraine Road, Suite 328, Lakewood Ranch, FL 34202

Offering Minimum

:

$10,000.00

Offering Maximum

:

$4,999,999.00

Minimum Investment Amount

(per investor)

:

$350.00











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

10,000

Maximum Number of Shares Offered

:

4,999,999

Price per Share

:

$1.00

Pre-Money Valuation

:

$18,535,000.00











Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Investor shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Investor’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Investor, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Investor pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Investor is an individual, will survive the death, incompetency and disability of the Investor and, so long as the Investor is an entity, will survive the merger or reorganization of the Investor or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

Investment Incentives*

Early Bird

Friends and Family - First 72 hours | 15% bonus shares

Super Early Bird - Next 72 hours | 10% bonus

Early Bird Bonus - Next 7 days | 5% bonus shares

Volume

Tier 1 perk - ($750+ - $25 Swag Store Gift Card)

Tier 2 perk - ($1,800+ - $50 Swag Store Gift Card)

Tier 3 perk - ($3,600+ - $100 Swag Store Gift Card)

Tier 4 perk - ($5,000+ - $150 Swag Store Gift Card + one 15 mins call with CEO & CFO + 5% bonus shares)

Tier 5 perk - ($10,000+ - $250 Swag Store Gift Card + one 30 mins call with CEO & CFO 10% bonus shares)

Tier 6 perk - ($25,000+ - $500 Swag Store Gift Card + 30 mins quarterly call with CEO & CFO for 1st year after investment + 15% bonus shares)

Tier 7 perk - ($50,000+ - $1,000 Swag Store Gift Card + 30 mins quarterly call with CEO & CFO quarterly in perpetuity + dinner with CEO and/or CFO within first 12 months from Investment (in the 48 contiguous states) + 20% bonus shares)

*All perks occur when the offering is completed.

*Maximum number of shares offered subject to adjustment for bonus shares. See bonus info above.

The 10% StartEngine Owners' Bonus

Loyal Foundry Holdings, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $1.00 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $100. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Offering Disclosure

Patrick Kenney, the brother of the Company’s CEO plans to invest $1,800.00 in the Company’s current Reg CF offering.

Michael Kenney, the brother of the Company’s CEO plans to invest $1,000.00 in the Company’s current Reg CF offering.

Ray Green, the Company’s Co-Founder & Director plans to invest $1,000.00 in the Company’s current Reg CF offering.

Thomas Kenney, the Company’s Co-Founder, CEO & Director plans to invest $1,000.00 in the Company’s current Reg CF offering.

Bryce Wolff, the son of the Company’s CFO plans to invest $350 in the Company’s current Reg CF offering.

Allen Pelletier, the Father-in-Law of the Company’s CFO plans to invest $500.00 in the Company’s current Reg CF offering.

Shelley Wolff, the wife of the Company’s CFO plans to invest $350.00 in the Company’s current Reg CF offering.

Allen Wolff, the Company’s Co-Founder, CFO & Director plans to invest $1,800.00 in the Company’s current Reg CF offering.

Jonathan Ebinger, one of the Company’s Directors, plans to invest $2,500.00 in the Company’s current Reg CF offering.

Irregular Use of Proceeds

Example - The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.

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Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$157.00 USD
$0.00 USD
Cash And Cash Equivalents
$157.00 USD
$0.00 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$0.00 USD
$0.00 USD
Long Term Debt
$0.00 USD
$0.00 USD
Revenues And Sales
$0.00 USD
$0.00 USD
Costs Of Goods Sold
$0.00 USD
$0.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$1,933.00 USD
$0.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

A Word from our Co-founder and CEO, Tom Kenney

3 days ago

To our Loyal Foundry Investors and Followers,

As we approach the end of our first full week here on StartEngine, we wanted to take a moment to thank you for your early support and interest! As we continue our campaign, we're excited to share more about our Founding story. Enjoy the read and thank you again!

A Word from our Co-founder and CEO, Tom Kenney

Being a mobile fanatic since the first mobile phone hit the market in the late 90's, I was lucky to move to Washington, D.C., the center of the U.S. mobile industry at the time, after graduating from college.

I launched my career at a mobile carrier start-up backed by Nokia, and never looked back. Over the past 25 years, I worked in numerous areas of the industry and have been fortunate to be a part of some of its biggest innovations. Initially working to develop mobile internet services and applications for both Nokia and the start-up companies that we backed, I contributed to the creation of some of the world's earliest and most renowned apps and services, such as PayPal, Waze, Associated Press Mobile, FreedomPay and more.

In tandem with facilitating many start-up investments, I also participated in many acquisitions in the sector over the years. Personally, I have always loved M&A as a way to drive innovation – quickly – throughout an organization by spurring fresh thinking and leveraging modern technologies to bolster distinctive capabilities.

Inspired by the entrepreneurs in my circle, I started my own mobile focused company, Verve, in 2005. From the beginning, my vision was to build a world class, location-powered mobile advertising technology company – and proudly, we did it. A ground-breaking endeavor, we worked for mobile app developers globally to help them maximize revenues, achieving many ‘firsts’ including 18 patents. Over a remarkable fifteen-year run, in-addition to helping publishers build and deliver 15,000+ mobile apps to consumers, we also collaborated with them to monetize over 100,000 mobile apps on a global level. I was fascinated with the publisher model – envious of the gross profit margins that the apps provided their owners!

After selling Verve to publicly traded German-based Media & Games Invest (M8G.DE) in January 2020, I incorporated our new company shortly thereafter, Loyal Foundry, and started connecting with trusted team members and advisors. This time around, while technology would still be at the core, we would be the publisher! We were ecstatic to get started and then, to the world's dismay, BOOM, the COVID-19 pandemic arrived and disrupted all of our lives and businesses.

Ever the optimist, I decided to use the crisis as an opportunity, both to enjoy downtime with family as well as time to conduct additional market research and further advance business plan development. Using the time to our advantage, we connected with publishers from around the world, speaking with over a hundred mobile app publishers and development firms. The discussions validated our assumption that mobile publishers were thriving and we had the right experience to take these businesses to the next level. The publishers we met shared that while their businesses were not as complex as one might think, many of them struggled with how to grow their business. They said that Apple and Google were great partners yet they didn’t know what to do next, how to accelerate growth or how to exit. They were at a loss.

Given the size of this global marketplace: $600 billion in 2021 revenues; and the massive fragmentation: 6 million mobile apps and 2 million developers; I stepped back and said to our developing team – "There is a much bigger opportunity here. We can help developers, build a huge global developer community and provide scale and funding for their next opportunities."

In my quarter century of navigating this industry, I have never seen an opportunity like this one – massive and growing, healthy and scaled with strong global partners. Yet with all of those positives, the market is still desperately fragmented and in need of consolidation.

I believe this is a unique moment in time and we, Loyal Foundry, are the perfect solution to fill this market void. Our extensive knowledge and deep mobile expertise make us the perfect partner for mobile app developers around the world.

The pandemic break has been long enough, and this opportunity won't stay forever.

Enough break time – it’s time to get back on the rocket and GO!

Thank you!

Tom Kenney


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