LoveBug Probiotics is a Title III - Regulation Crowdfunding Campaign and is actively accepting investments.
$320.00 minimum investment

LoveBug Probiotics

Premium probiotics for the whole family

Small OPO
New York, NY
Consumer Products
Accepting International Investment
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Invest in the Fastest Growing Supplement Category Worldwide

LoveBug Probiotics

LoveBug Probiotics creates high quality probiotics. Our premium probiotics feature billions of helpful live cultures in every tablet protected using patented delivery technology, which is 15x more effective than the standard capsules currently on the market.¹


Since launching on Amazon only two years ago, we have now launched into more than 2,000 retail stores nationwide, with leading retailers including Target, Vitamin Shoppe, Meijer, Harris Teeter, and Wegmans. 2 out of 3 of our Amazon customers come back for more LoveBug, which is 3 times higher than the average eCommerce repurchase rate.


We use high quality strains including the #1 most clinically studied strain (L.GG) and all of our probiotics are non-GMO, gluten free, sugar free, and made in the USA. We have an award-winning line of scientifically-formulated premium probiotics for babies, children, and adults.


"This company is outstanding! Their product really works and is awesome."

★ ★ ★ ★ ★

– Dan G.


Here is your opportunity to invest in a high-growth company with $2MM+ revenue focused on the fastest growing supplement category worldwide.


To learn more, visit us at www.lovebugprobiotics.com

Investment
$3.20/share

Minimum Investment Amount (per investor): $320.00 (100 shares)


Perks

$320 — A 3-month subscription to one (1) LoveBug Probiotics SKU.

$1,000 — A 6-month subscription to two (2) SKUs.

$2,500 — A 12-month subscription to two (2) SKUs.

$10,000 — A 12-month subscription to two (2) SKUs, plus an invitation to video chat with the LoveBug Probiotics Team.

$50,000 — A 12-month subscription to two (2) SKUs, plus an annual invitation to lunch in New York with LoveBug's Executive Team.

$100,000 — A 12-month subscription to two (2) SKUs, plus an annual invitation to dinner in New York with LoveBug Founders.


All perks occur after the offering is completed.

1. Third-party patented delivery technology used by LoveBug consistently delivers as many as 15 times, or more, the number of live, viable probiotic organisms past simulated stomach acids than (plain/standard) capsules with microcrystalline cellulose blend as repeatedly demonstrated through in vitro lab testing.

Delivering a Superior, Healthier & More Effective Probiotic Solution

Our Story

During the birth of my son, Hudson, I was put on broad-spectrum antibiotics as a preventive measure. Over the next few months, both Hudson and I started getting sick. I suffered constant migraines and noticed a weakened immune system while Hudson was very colicky from digestive issues. Then, we both developed eczema.


Frustrated, I began a quest to discover what was happening to us, and why. The culprit: bad gut bacteria.


Doctors found that our symptoms were tied to an imbalance in our gut bacteria and recommended we start taking probiotics. We noticed a dramatic turnaround in our overall health.


Fascinated and committed to sharing my newly acquired good gut health, I jumped into serious research and partnered with leading scientists to create a range of multi-strain premium probiotics with the most researched probiotic strains, made using market-leading technology to deliver the most good bugs to where they’re needed to do their work.


LoveBug Probiotics was born!

Ashley Harris, Co-Founder and CEO of LoveBug Probiotics,
with her Chief Fun Officer, Hudson

Probiotics is the Fastest Growing Supplement Category Worldwide


Consumer demand for probiotics continues to grow at unprecedented levels. Over 70 MILLION Americans suffer from some form of digestive disease. That's more than one in five — and that's just in the United States!


The economic cost associated with digestive diseases is more than $142 billion annually.


Source: U.S. Department of Health and Human Services.


Possible Health Issues

Conventional Remedies

●  Antacids

●  Fiber / OTC / Pharmaceuticals

●  Drinks / Yogurt

-  Kombucha / Kefir

●  Generic Probiotics

-  Single Strain

For digestive issues, probiotics could offer a safer, cheaper, and effective solution to rising healthcare costs. Consumers are increasingly turning toward probiotics as a preventative measure and for relieving ailments.


Robust Growth Drivers Supporting Probiotics

Health & Wellness Trend

  • Increased focus on healthy and natural ingredients in food and beverages
  • Consumers looking for additional benefits in what they consume
  • Ingredients that address specific ailments are popular with consumers

Source: Survey Sampling International (SSI).


Proactive Digestive Health

  • A healthy gut is the basis of good health as 70% of immune system is located in the digestive tract
  • "Prevention" is better than "treatment"; preparing for the "worst"
  • Lower cost alternative to rising healthcare cost

Source: Mintel.


Favorable Demographic Shift

  • Increase in Millennials and Boomers
  • Millennials ($200 billion annual spending power) are willing to pay more for probiotics and are the furthest along the adoption curve
  • Boomers, who spend the most on personal care, continue to adopt probiotics given the health and immune benefits

Source: Survey Sampling International (SSI).


Increase in Disposal Income

  • Since 2014, disposable personal income has been growing
  • Strong correlation between increasing discretionary income and VMS sales
  • Disposable personal income is expected to remain steady in the near term

Source: Mintel.


In 2016, sales of probiotics reached $1.9 billion, a 17.1% growth from the previous year. The category has had double-digit sales growth over the past ten years, and continued strong growth is forecasted through 2021, surpassing $4.0 billion in sales.


U.S. Probiotics Supplement Sales & Growth

U.S. Probiotic Sales by Channel in 2016

Source: 2017 Nutrition Business Journal Supplement Business Report.


"LoveBug probiotic supplements are a line of four products that target specific issues: Here's the Skinny treats digestion, metabolism, candida, IBS (irritable bowel syndrome), diarrhea, constipation, and leaky gut; Colds Suck includes Zinc, Echinacea, and Vitamin C in addition to four strains of good bacteria to combat colds; Yeast is a Beast protects against yeast and UTI (urinary tract infections); and the brand's newly released kids formulations - Tiny Tummies and Little Ones, probiotics for children six months and older. LoveBug probiotics also claim to deliver the probiotic supplements in a patented BIO-tract technology that controls the release of the active ingredients. The company has taken a unique approach to helping people choose a probiotic based on treating a specific ailment."

Source: Mintel.


What Makes LoveBug Probiotics Different

LoveBug’s Tablets are 15X MORE EFFECTIVE than Standard Capsules¹

The problem with most probiotics is that the good bugs don’t survive long enough to get where they need to: your intestines. This is due to the harsh, acidic environment of the stomach.


We manufacture our probiotics with patented delivery technology. When moistened by fluids in the stomach acid, a protective layer forms. This protects LoveBug’s probiotics and delivers more good bacteria deep into the intestinal tract.


Based on repeated in vitro lab testing, our tablets are 15x more effective than the standard capsules currently on the market.¹

1. Third-party patented delivery technology used by LoveBug consistently delivers as many as 15 times, or more, the number of live, viable probiotic organisms past simulated stomach acids than (plain/standard) capsules with microcrystalline cellulose blend as repeatedly demonstrated through in vitro lab testing.

Unique Features of LoveBug Probiotics

Patented Delivery Technology (15x More Effective)

  • Patented technology delivers the good bugs deep into your intestines, past the stomach acid barrier

Multi-Strain

  • Diversity is key as each of our probiotics contains a specialized blend of strains we designed to provide optimal benefit

High CFU Count

  • A 10 billion CFU LoveBug tablet made with patented delivery technology would be equivalent to a 150 billion CFU standard capsule. Our tablets ensure a higher CFU count gets past the stomach acid barrier and into the digestive tract

Scientific-based Formulations

  • Years of research has led to development of optimal, proprietary blends of probiotic strains for each targeted supplement and plan

Non-GMO, Gluten Free

  • Our probiotics are formulated without gluten, GMOs and other undesirable ingredients, leaving more room in each tablet for the helpful microorganisms

100% Sugar Free

  • Sugar feeds the bad bugs so our probiotics do not include any sugar

Our Award-Winning Line of Scientifically-Formulated Probiotics

DIGESTIVE HEALTH

Here's the Skinny™️

  • Aids in digestion and metabolism
  • Contains 8 strains of bacteria including #1 most clinically studied strain (L.GG) and a prebiotic

IMMUNITY BOOST

Colds Suck™️

  • Boosts the immune system
  • Contains 4 strains of bacteria with Zinc, Vitamin C, and Echinacea

WOMEN'S HEALTH

Yeast is a Beast™️

  • Contains 5 strains of lactobacilli — UTIs and yeast infections
  • With Cran-Gyn®, a cranberry extract helpful with UTIs

PRE/POST-NATAL

Labor of Love™️

  • Contains proprietary blend of strains with folic acid for pregnant and nursing moms
  • Helps promote proper nutrient absorption

12 MONTHS TO 4 YEARS

Tiny Tummies™️

  • Help babies develop a healthy gut foundation

  • Probiotic powder in stick packs
  • Contains 8 strains of bacteria including #1 most clinically studied strain (L.GG)

KIDS 4+ YEARS

Little Ones™️

  • Help children build a strong, balanced microbiome
  • Easy-to-swallow 6mm spheres
  • Sugar free and no spore forming bacterial strains

Awards

Finalist chosen by editorial team.

Finalists chosen by panel of health and wellness influencers. Then, public voted to finalize winner.

2017 Gold Medal winner chosen by editorial team.

Back-to-School Award winner chosen by editorial team.

LoveBug vs. the Competition

Adult Probiotics

Children Probiotics

1. Third-party patented delivery technology used by LoveBug consistently delivers as many as 15 times, or more, the number of live, viable probiotic organisms past simulated stomach acids than (plain/standard) capsules with microcrystalline cellulose blend as repeatedly demonstrated through in vitro lab testing.


Large and Growing Retail and Online Footprint

Customers Love LoveBug — And It Shows

2 out of 3 of our Amazon customers come back for more LoveBug products, which is 3x higher than the average eCommerce repurchase rate

"Thank you for creating such a wonderful and effective product. It truly has been life changing."

– Melodi C.

"Excellent product. I’ve tried many different probiotics for several years including those at health food stores. These really work the best."

– Sarah W.

"I have tried several other probiotic products, by far this is the best one ever!"

– Krista M.

"I love this for my 5 year old."

– Jamie W.

"I can't thank you enough for your customer service and commitment to my health. Thank you Lovebug!!!!!"

– Francis B.

"I have felt such a difference since making the switch to LoveBug."

– Danielle F.

"Amazing probiotics!! The best I have had. Made my poop amazing."

– Brent H.

"LoveBug by far has been the most immediately results-based effect Probiotic I have used that has been GENTLE on my tummy and helping to aid in feeling great! HIGHLY Recommend giving them a try and so thankful for this!"

– Megan E.

Important Disclaimer: The statements on this website have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease. Certain information contained on this website is based on or derived from information provided by independent third-party sources. LoveBug believes that such information is accurate and that the sources from which it has been obtained are reliable. LoveBug cannot guarantee the accuracy of such information, however, and has not independently verified the assumptions on which such information is based. Testimonials are examples from some of our clients and may not be representative of the experience of all customers. It is not a guarantee of performance and they have not been compensated.

In the Press

LoveBug Nutrition Inc. has received a Verified Check from CrowdCheck for the purposes of raising $1,070,000 in an offering of the company’s Common Stock on StartEngine (the "Offering"). The Verified Check looks for evidence indicating that the company is a legitimate venture conducting the type of business it claims, is properly incorporated and is in good standing with a U.S. state, and meets all legal requirements to seek investment through an online securities offering. The Verified Check confirms that the company is complying with the requirements of the Securities and Exchange Commission’s Regulation CF. In conducting the Verified Check, CrowdCheck obtains information and documentation directly from the company and from other sources that support statements made by the company. The Verified Check additionally looks for evidence to confirm material assertions made by the company in the Form C filed by the company. CrowdCheck has been able to obtain sufficient evidence from LoveBug Nutrition Inc. and outside sources to provide LoveBug Nutrition Inc. with a Verified Check.


Our Plan for Your Investment

1. Hire top talent who will help us grow while delivering excellent service

2. Build inventory to support retail and online footprint expansion

3. Increase brand awareness via marketing and advertising efforts

4. New product development to further expand product offerings

A Brief LoveBug History

Offering Summary

Minimum 3,125 shares of common stock ($10,000)

Maximum 334,375 shares of common stock ($1,070,000)*

 

Company                           
LoveBug Nutrition Inc. d/b/a LoveBug Probiotics (the “company” or “LoveBug”)
Description of Business
LoveBug Probiotics brings customers an award-winning range of probiotic supplements, formulated in consultation with a team of scientists and doctors. The company uses patented time-release delivery technology, glass bottles, high quality probiotic strains, packaged with organic cotton, and all products are manufactured in the United States.
Corporate Address
115 E 34th Street, Suite 1506, New York, NY 10156
Type of Security
Common Stock
Purchase Price of Security Offered
$3.20
Minimum Investment Amount
$320**
Length of Offering
The offering will be open for 90 days (which date may be extended at our option) or the date when all the shares have been sold.
Discounts
Company employees, friends, and family are eligible to receive a 20% discount on the share price.
Perks
$320 – A 3-month subscription to one product (“SKU”);
$1,000 – A 6-month subscription to two SKUs;
$2,500 – A 12-month subscription to two SKUs;
$10,000 – A 12-month subscription to two SKUs, plus an invitation to video chat with the LoveBug Probiotics Team;
$50,000 – A 12-month subscription to two SKUs, plus an annual invitation to lunch in New York with LoveBug’s Executive Team; or
$100,000 – A 12-month subscription to two SKUs, plus an annual invitation to dinner in New York with LoveBug’s Founders.
All perks occur after the offering is completed.
Concurrent Offerings
If the company raises more than the maximum offering amount in this offering under Regulation Crowdfunding (also referred to as “Regulation CF”), it may conduct an offering under Rule 506(c) of Regulation D for subscribers who are accredited investors.


*   At a share price of $3.20 per share, the minimum amount is $10,000, and the maximum is $1,070,000. The number of shares for the target offering and the maximum offering amounts are the number of shares that would be sold if no discounts applied. The number of shares under the target and maximum offering amounts will be adjusted for the discount available. For instance, if all investors received the discount and purchase shares at the discounted price of $2.56, the minimum number of shares for the target and maximum amounts would be approximately 3,906 and 417,968 respectively. The discounted share minimum and maximum have been rounded. The company does not sell fractional shares.

** At a share price of $3.20 per share, the minimum investment is 100 shares.


Irregular Use of Proceeds

The company will not incur any irregular use of proceeds.

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Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$668,570.00 USD
$93,992.00 USD
Cash And Cash Equivalents
$178,973.00 USD
$4,565.00 USD
Accounts Receivable
$11,097.00 USD
$0.00 USD
Short Term Debt
$0.00 USD
$0.00 USD
Long Term Debt
$0.00 USD
$0.00 USD
Revenues And Sales
$470,257.00 USD
$68,425.00 USD
Costs Of Goods Sold
$183,051.00 USD
$23,120.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$637,934.00 USD
-$228,112.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

LoveBug Wins Another Retailer!

18 hours ago

We are thrilled to have raised over $100,000 in such a short time! These investments will help us expand our award-winning range of probiotic products and grow our retail footprint.

Just this week, we are pleased to announce that a leading Midwest retailer has submitted a draft purchase order for LoveBug Probiotics. We expect to launch in approximately 230 retail doors with this partner in January 2018. This will increase our U.S. door count to over 2,300 doors.

We still have some way to go to achieve our fundraising goal, so please share the link with any family and friends who might be interested to invest in LoveBug.

- Ashley Harris, CEO


LoveBug was recently featured in Times Square after Little Ones won Taste for Life 2017 Back-to-School Essentials Award.


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