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Overview
Leo AR is bringing AR creations like aliens and unicorns to your real environment. They are targeting a tech native demographic that is already accustomed to mobile device videos. With partnerships in place with Samsung and major Telecom Companies, Leo has become one of the leading consumer-facing AR Apps.
The Problem
The drive for humans to find new ways to express themselves is always in motion. Creating intricate and beautiful worlds alongside our reality used to be the realm of the tech-savvy and the photoshop proficient.
Casual users have rarely had the opportunity to transform the world in front of them using only their phones.
But the way we communicate is changing, and the power to create and build in the digital realm is being democratized before our eyes.
The Solution
We set out to create an app that would allow a 2-year-old to create AR videos in seconds.
Now, with no expertise, you can invite aliens to take a seat next to you on your living room couch, watch as unicorns dance around your kitchen, or brush your teeth as baby dragons circle your bathroom.
As an augmented reality communications platform, Leo allows everyone to see the world as their canvas, with the ability to showcase everyone’s wildest dreams in this realm.
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The Market
The AR market is expected to grow significantly in the near term, rising from $10.7B in 2019 to a projected $72.7B by 2024, a CAGR of over 45%.
Our target users were raised as iPad and mobile phone natives, and bring along elevated confidence and level of digital savviness that allows them to easily pick up our app.
The youngest generation is already growing up with Leo AR, and are accustomed to wild animals visiting them in their bedrooms or taking a quick trip to outer space.
Our Traction
We are one of the leading AR apps in the world, and, thanks to a partnership with Samsung, are the only consumer AR App featured in the Galaxy Store in the “Made for Samsung” program.
On the Apple App Store, we have been chosen as “App of the Day” five separate times in the US (as well as 200+ countries worldwide). Apple has also chosen Leo AR to be showcased in all their Apple retail stores globally, totaling over 250k locations.
We’ve built relationships with key companies in the Telecom industry (including Deutsche Telekom Europe) to deliver AR experiences for their 5G user base, including groundbreaking branded content.
Without spending a dollar on marketing, we have already notched over $100K in sustainable revenue to date, as well as a 10% MoM growth rate.
What our Investors say about us
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*Disclaimer: Our previous investors invested under different terms than this Reg CF campaign.
What We Do
Our app empowers users to be the architect of the world around them.
Open up our app, start a video, and users can choose from our library of thousands of different ways to create a new augmented reality right before their eyes.
One minute users are dancing with their new astronaut friend, and with a few simple intuitive taps, they can be swimming with sharks.
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The Business Model
Our app is free for users, allowing them to choose from a variety of free objects. In order to get access to all of our objects, users pay a subscription fee.
We are also able to monetize our branded content, charging brands to get their own category featured/sponsored within our app. This pricing model is CPI-based.
How We Are Different
We believe most of our competitors are B2B and made the mistake of overcomplicating the tech. We are fun, exciting, and intuitive.
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The Vision
We want our app to become the next big social platform, with users sharing inventive videos borne out of creativity with friends and family around the world.
We believe that AR is going to change the way we think about the world around us, and completely open up a new channel of inspiration and expression. We are striving to be the ones to help users everywhere gain access to this tech.
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OUR LEADERSHIP
We sold our first company to Gfycat, and have all of the key relationships we need with the major players like Facebook, Snap, Unity, Google, Apple, Microsoft, and more.
Key investors and advisors include Dennis Phelps (board of Snap and partner at IVP), Great Oaks Ventures, and betaworks (investor in Giphy and Tumblr).
Why Invest
We are going to be the app that comes along at just the right time as more users around the world continue to gravitate towards finding new ways to communicate and express themselves through a camera lens.
With the coming rollout of 5G, we believe the possibilities are only going to become more widespread and imaginative.
Meet Surreal, a marketplace that lets users buy virtual objects. The app opens up to an outward-facing camera and lets users choose animated virtual objects, which they can place in a photo or video.
Company | : | MojiLala, Inc. |
Corporate Address | : | 10548 Rampart Ave., Cupertino, CA 95014 |
Offering Minimum | : | $10,000.00 |
Offering Maximum | : | $1,070,000.00 |
Minimum Investment Amount(per investor) | : | $250.00 |
Offering Type | : | Convertible Promissory Notes |
Type of Equity Converted Into | : | Common Stock |
Conversion Trigger | : | $5,000,000.00 |
Maturity Date | : | December 31, 2022 |
Valuation Cap | : | $15,000,000.00 |
Discount Rate | : | 10.0% |
Annual Interest Rate | : | 1.0% |
What is a Convertible Note?
A convertible note offers you the right to receive Common Stock in MojiLala, Inc.. The amount of Common Stock you will receive in the future will be determined at the next equity round in which the Company raises at least $5,000,000.00 in a qualified equity financing. The highest conversion price per security is set based on a $15,000,000.00 Valuation Cap or if less, then you will receive a 10.0% discount on the price the new investors are paying. You also receive 1.0% interest per year added to your investment. When the maturity date is reached, if the note has not converted then you are entitled to receive Common Stock equal to your investment and interest back at a price per security determined by dividing the Valuation Cap by the aggregate number of outstanding equity securities of the Company as of immediately prior (on a fully diluted basis).
COVID Relief
This offering is being conducted on an expedited basis due to circumstances relating to COVID-19 and pursuant to the SEC’s temporary regulatory COVID-19 relief set out in Regulation Crowdfunding §227.201(z).
Expedited closing sooner than 21 days
In reliance on Regulation Crowdfunding §227.303(g)(2) A funding portal that is an intermediary in a transaction involving the offer or sale of securities initiated between May 4, 2020, and August 31, 2020, in reliance on section 4(a)(6) of the Securities Act (15 U.S.C. 77d(a)(6)) by an issuer that is conducting an offering on an expedited basis due to circumstances relating to COVID-19 shall not be required to comply with the requirement in paragraph (e)(3)(i) of this section that a funding portal not direct transmission of funds earlier than 21 days after the date on which the intermediary makes publicly available on its platform the information required to be provided by the issuer under §§227.201 and 227.203(a).
*Annual Interest Rate subject to adjustment of 10% bonus for StartEngine shareholders. See 10% Bonus below
Company Perks*
Time-Based:
Friends and Family Early Birds
Invest within the first 48 hours and receive a 5% bonus on the interest rate of the convertible note.
Super Early Bird Bonus
Invest within the first week and receive a 4% bonus on the interest rate of the convertible note.
Early Bird Bonus
Invest within the first two weeks and receive a 3% bonus on the interest rate of the convertible note.
Bird Bonus
Invest within the first three weeks and receive a 2% bonus on the interest rate of the convertible note.
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Amount-Based:
$500+
1 Lifetime unlimited subscription to Leo AR.
$1,000+
Receive a 1% bonus on the Convertible Note interest rate.
$2,500+
Receive a 2% bonus on the Convertible Note interest rate.
$5,000+
Receive a 3% bonus on the Convertible Note interest rate.
$10,000+
Receive a 4% bonus on the Convertible Note interest rate and zoom call with the Founder.
$25,000+
Receive a 5% bonus on the Convertible Note interest rate and dinner with the Founder.
*All perks occur when the offering is completed.
The 10% Bonus for StartEngine Shareholders
The Company will offer 10% additional bonus interest rate for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
Eligible StartEngine shareholders will receive a 10% increase in the annual interest rate on Convertible Promissory Notes in this Offering. This means your annual interest rate will be 1.1% instead of 1%.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Leo AR by MojiLala has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Leo AR by MojiLala be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Hi Leo AR Fans,
We're very excited about 2021 and all the progress that's happened in the technology, hardware and modern lifestyle of today. We believe Augmented Reality will continue to grow massively as a lot has shifted and changed here on Earth since the breakout of the pandemic. There are a few things we believe will make AR a fast-paced technology with a quick adoption rate for 2021 and beyond. There are 3 major milestones moving Leo AR forward: 1) LiDAR technology in the camera 2) 5G rollouts by Telco Companies and 3) Remote Living
LiDAR technology in our devices will improve the depth perception in the camera, making digital environments even more realistic. Imagine being able to hide AR 3D objects like puppies behind a box or eventually the ability for AR 3D objects to interact with their surroundings (like a monkey swinging from a tree). LiDAR in all the cameras acts as a scanner for the entire world, instantly recognizing the objects in the camera and allowing for a more realistic view as users add 3D objects.
5G and AR are the perfect combination as wireless technology and mobile device connectedness gets increasingly more important. With a decrease in community during Covid, it's become even more crucial to stay connected through our devices. 5G will allow for much better connectivity and create the space for AR to work perfectly in all our phones and ipads globally. The latency and bandwidth issues of today will no longer exist as 5G replaces the slower tech of 4G. Our Leo AR immersive content is a driving force for the adoption of 5G.
Remote living is a way of life now and going forward. Because of this, users are finding new ways to express themselves, relying heavily on their devices as tools to communicate and share what they're thinking and feeling. In Leo AR, we've created a whole new way for native users (like young adults) to build new worlds instantly in their homes. AR allows for the outside world to enter into our homes, allowing the imagination and creativity to blossom for all users. It has become not only a creative outlet, but a new way to story-tell and communicate through video.
Recently we were on a panel with our partners and investors at Deustch Telecom (T-Mobile headquarters) about 2021. You can hear more about it here- https://www.youtube.com/watch?
We're winding down our Start Engine Campaign, ending in early February. If you have any friends, investors or family members who you think would love to invest in a Silicon Valley technology company building cutting edge technology in AR, feel free to send them to our Start Engine page here - https://www.startengine.com/leo-ar
There's only a couple more weeks left and this opportunity will be gone.
Appreciate everyone's support and excited for what lays ahead for Leo AR.
Cheers,
Leo AR Team
Hi Leo AR fans,
We've officially launched 'Motion Capture' in Leo AR under "Dance Sync". Leo AR is able to track 18 joints in the human body allowing for precise body tracking by AR 3D objects.
Users can select from a variety of 3D objects such as a dancing skeleton, kitten, astronaut, ape and various other 3D objects that can simulate every move in the scene. Leo AR camera is capable of tracking all human movements, allowing the 3D object to attach to the human figure and accurately copy the movements at the same time.
If you have children who love to dance or a significant other, try it out! It's a lot of fun.
Also feel free to share our StartEngine page with friends looking to invest in cutting edge technology in AR - https://www.startengine.com/leo-ar
Best,
Leo AR Team
[The following is an automated notice from the StartEngine team].
Hello! Recently, a change was made to the Leo AR by MojiLala offering. Here's an excerpt describing the specifics of the change:
Leo AR by MojiLala is extending their campaign by 30 days.
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
Hi Leo AR fans,
The entire team at LeoAR is wishing you a happy holiday!!
We wanted to share some really exciting news with you. So far we’ve already raised almost $50k from 83 investors. We’re using these funds to actively grow our business into the powerhouse we believe we can become.
We decided to raise via equity crowdfunding because we truly believe every single person should have the opportunity to invest in startups just like the big-time investors you hear about in the news. If you’re looking to diversify your portfolio, you can still invest in Leo AR for only $250 here - https://www.startengine.com/leo-arHappy holidays,
Leo AR team
Hi Leo AR fans,
Today we made the official announcement regarding Leo AR's partnership with FC Cologne.
We're very excited for more partnerships with professional sports leagues as they struggle to reach younger audiences as well as disconnected fans who are unable to attend live matches due to Covid-19.
Appreciate everyone's support in watching Leo AR grow globally. It's excited to have innovation in Europe in relation to mobile AR.
Feel free to share this news to other investors or soccer fans who might be living in Germany ;)
Happy Holidays to all and to all a good night.
Cheers,
Leo AR Team
Hello Leo AR Fans,
This week we kicked off the official professional soccer league category in Leo AR. If you're in Germany (which most of you are probably not) you will see a featured FC Koln category with the famous Hennes goat, Christmas and soccer 3D objects. We did a case study with FC Koln 2 months ago that was so successful, we're now opening up the official category to all of Germany.
The campaign will be Live for their last 3 games, including the Christmas holiday (Dec 16-28). We might extend it into the New Year as well.
Below is a screenshot of the category and the objects (Christmas tree, Hennes, FC Koln flag, and snow):
This is Leo AR's first step into professional sports. As businesses struggle to connect to their fans due to Covid and are grappling to find new ways to engage with new younger demographics, Leo AR is a great way to bring users together in a fun and exhilarating way.
If you or others are still interested in investing in Leo AR, feel free to join our amazing group of investors here - https://www.startengine.com/leo-ar
There's a lot to look forward to in 2021 :)
Best,
Leo AR Team
[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Leo AR by MojiLala has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Leo AR by MojiLala be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Hello Leo AR fans,
We're excited to let you know that we have added Eric Ries, as an advisor to Leo AR. He's one of the most important and pivotal leaders of entrepreneurship. You might know him by his book, The Lean Startup, which is one of the most popular books in building startup companies.
Eric was one of the first to build in the 3D / Augmented Reality space with IMVU and is currently working on major projects like The Long Term Stock Exchange.
We're excited to add him on board for guidance and mentorship as we continue to grow Leo AR.
We will also be launching our professional soccer league category this week in Germany. We will make sure to add screenshots once it's officially released.
We're excited for all the good things to come. If you know friends who have kids or family members looking for new ways to get creative with their family, Leo AR is a great way to bring people together during the holidays. Feel free to mention the StartEngine Campaign as well - https://www.startengine.com/leo-ar
Best,
Leo AR team
Hi Leo AR Fans,
Recently Leo AR was featured by Apple App Store in China. A country we're very excited to get featured in.
We're also excited to share that we will be launching our professional sports team (soccer) category in a couple weeks in Germany. We're thrilled to bring branded content into Leo AR and help connect fans with their favorite sports mascot during these difficult times (winter, Covid and Holidays). The campaign will run from Dec 15-Dec 28, during the final matches of the league. The branded category will be a holiday and mascot category for all to enjoy.
This is only the beginning as brands look for new ways to reach audiences in mobile and users looking for new ways to express themselves to family and friends.
If you have not invested or know others who would love our app, feel free to send them the link - https://www.startengine.com/leo-ar
We're moving quickly and excited for all the good things to come!
Cheers,
Leo AR team
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