0The Problem
Sugary beverages have damaging health effects and many “healthy” alternatives are no better. Kombucha Town creates healthy, delicious and energizing living beverages that are not only good for you, but also for the environment and our global community.
The Solution
Kombucha is a sweet, fizzy drink with water and tea as the primary ingredients. To make kombucha, we ferment sweetened green or black tea with a symbiotic colony of bacteria and yeast (SCOBY). During the fermentation process, the yeast in the SCOBY breaks down the sugar in the tea and releases friendly probiotic bacteria. Kombucha becomes carbonated after fermentation, which is why the drink is fizzy. Kombucha Town takes traditional kombucha to a whole new level through our time tested production process which leads to a tasty drink that’s a healthy alternative in the beverage market.
Kombucha Town crafts Living Beverages that are good for people, community and planet. We brew in a near zero waste facility and create premium beverages that are as delicious and refreshing as they are good for you. With three product lines to choose from, Kombucha Town offers accessible products everyone can love, including the first ever Live Seltzer!
The Market
Across retail spaces, the kombucha category is projected to continue a bold growth of 17.5% over the next 3 years (source), and the flavored and functional water market is expected to surpass $76.75 billion in revenue by 2026 (source). Studies show that customers are trending toward healthier beverage choices, with functional water beverage predicted to grow by 11.5% between 2018 and 2026 (source).
Our Traction
In 2019, Kombucha Town reached 1 million cans of kombucha sold (1 million bottles kept out of landfills) as well as $1 million in annual revenue.
Our drinks are now available for purchase at Whole Foods, Natural Grocers, Kroger, Sprouts and Harris Teeter among other food and beverage retailers. By building out a robust DSD network, we believe this will enable us to capture significant market share of the fastest growing channels.
We were selected as the featured company in PBS’s “The Future of Sustainable Products”, edition of “Behind the Scenes”. A short segment of this feature is set to air on CNN, CNBC, FOX, Disney, Food Network and Family Channel with 400+ airings in over 80M homes. Kombucha Town was also ranked among the top 10 beverage brands sold in the convenience store market according to SPINS.
What We Do
We brew and package all of our canned drinks at our brewing facility in Bellingham, WA, using our unique formulation and proprietary production method to ensure high quality and a robust flavor profile. We start by adding a symbiotic colony of bacteria and yeast (or SCOBY) to sweet tea, which then results in a process of fermentation, producing alcohol and amino acids.
Our kombucha and live seltzers are both non-GMO verified, and made from certified fair trade ingredients sourced from locations abroad and right in our own backyard. Our kombucha brewers craft the healthiest and tastiest blend around using a variety of teas like Ceylon black and Guayusa mint combined with nourishing ingredients like lavender, sage, blood oranges, ginger, and more.
The Business Model
Our business model is both B2B, through retailers such as Whole Foods and Natural Grocers, as well as director to consumer through our website. Our sales growth went from $325,000 in 2016 to $1.2 million last year, despite being under capitalized with just $500,000 raised in equity to date.
How We Are Different
Kombucha Town was the first company to market live kombucha in cans that are not only 100% recyclable but cost 50% less than glass bottles and are easy to take on the go.
The Vision
As an innovator in the quickly growing functional beverage industry, Kombucha Town has positioned itself for continued growth. Our Live Seltzer not only combines two of the strongest emerging trends in the industry, but it’s also affordable for the average consumer. In 5 years, Kombucha Town aims to be available everywhere, from online to quality retailers, to convenience stores in food deserts, making healthy and delicious products available to everyone.
Kombucha Town plans to expand its product offerings to include a kids line of kombucha, performance enhancing recovery drinks, alcohol lines, and much more! All of our products will uphold our commitment to quality and provide better beverage options to our devoted consumer base.
OUR LEADERSHIP
Kombucha Town’s close-knit and highly skilled team includes 5 full-time employees and 4 part time employees, each of whom plays an integral part in helping the company function. Our company is proud to be made up of a diverse group of talented individuals, with more than half of our upper management roles led by women. Kombucha Town believes in a work/life balance and each member of the team has their own active hobbies such as mountain biking, stand-up paddle boarding, hiking, snowboarding, windsurfing, playing instruments, DJing, and spending time with their pups! As Kombucha Town has grown, so have our families and, over the last 3 years, our team has welcomed 4 new babies!
Why Invest
As the kombucha market continues to grow by an expected 17.5% in the next 3 years, and as we continue to expand sales and partnerships through our omni-channel strategy, Kombucha Town is on its way to becoming a household name. We have been ranked among the top 10 beverage brands sold in convenience stores by SPINS and our product will soon be featured on major TV networks in over 80 million homes with 400+ airings. Our drinks are available for purchase at major retailers such as Whole Foods, Stop and Shop, and Sprouts and we are in talks with many more at the moment. We invite you to join us in the next steps toward our vision of making our healthy and delicious products available to everyone!
So, what exactly is kombucha? It’s a fermented, refreshing, fizzy, invigorating tea beverage created by millions of microorganisms that come together to form a symbiotic colony of bacteria and yeast, otherwise known as a SCOBY. And if all that sounds a little complicated, let me assure you: all you
Ahh…Father’s Day. That one day in a year when we celebrate dads for being the awesome human beings that they are, and for always having our back regardless if he shows it or not (we’re sure you know what we mean!). Every dad deserves to feel special and appreciated on Father’s Day. And one of the
Company | : | Real McCoy Tea Company |
Corporate Address | : | 210 E Chestnut Street, Bellingham, WA 98225 |
Offering Minimum | : | $10,000.00 |
Offering Maximum | : | $250,000.00 |
Minimum Investment Amount(per investor) | : | $250.00 |
Offering Type | : | Convertible Promissory Notes |
Type of Equity Converted Into | : | Class B Non-Voting Common Stock |
Conversion Trigger | : | $1,000,000.00 |
Maturity Date | : | August 08, 2022 |
Valuation Cap | : | $20,000,000.00 |
Discount Rate | : | 15.0% |
Annual Interest Rate | : | 8.0% |
What is a Convertible Note?
A convertible note offers you the right to receive Class B Non-Voting Common Stock in Real McCoy Tea Company. The amount of Class B Non-Voting Common Stock you will receive in the future will be determined at the next equity round in which the Company raises at least $1,000,000.00 in a qualified equity financing. The highest conversion price per security is set based on a $20,000,000.00 Valuation Cap or if less, then you will receive a 15.0% discount on the price the new investors are paying. You also receive 8.0% interest per year added to your investment. When the maturity date is reached, if the note has not converted then you are entitled to receive Class B Non-Voting Common Stock equal to your investment and interest back at a price per security determined by dividing the Valuation Cap by the aggregate number of outstanding equity securities of the Company as of immediately prior (on a fully diluted basis).
COVID Relief
This offering is being conducted on an expedited basis due to circumstances relating to COVID-19 and pursuant to the SEC’s temporary regulatory COVID-19 relief set out in Regulation Crowdfunding §227.201(z).
Offering maximum.
In reliance on this relief, financial information certified by the principal executive officer of the issuer has been provided instead of financial statements reviewed by a public accountant that is independent of the issuer, in setting the offering maximum of $250,000.
Expedited closing sooner than 21 days
Further, in reliance on Regulation Crowdfunding §227.303(g)(2) A funding portal that is an intermediary in a transaction involving the offer or sale of securities initiated between May 4, 2020, and February 28, 2021, in reliance on section 4(a)(6) of the Securities Act (15 U.S.C. 77d(a)(6)) by an issuer that is conducting an offering on an expedited basis due to circumstances relating to COVID-19 shall not be required to comply with the requirement in paragraph (e)(3)(i) of this section that a funding portal not direct a transmission of funds earlier than 21 days after the date on which the intermediary makes publicly available on its platform the information required to be provided by the issuer under §§227.201 and 227.203(a).
Investment Incentives and Bonuses*
*Annual Interest Rate subject to adjustment of 10% bonus for StartEngine shareholders. See 10% Bonus below.
Early bird
First 7 days of campaign - 10% Annual Interest Rate on notes
Next 7 days - 9% Annual Interest Rate on notes
Volume Perk
Level 1: $250 - Can growler + 10 trees
Level 2: $500 - cooler backpack ($25/$30) + 20 trees
Level 3: $1,000 – 3 months product + 50 trees + Access to the brewers’ reserve flavor
Level 4: $2,500 – 10% off for life! + 150 trees + Access to Brewers’ reserve flavor
Level 5: $5,000 – Private Cocktail Experience/Mixologist + 250 trees + access to brewers reserve flavor + 9% Annual Interest Rate on notes
Level 6: $10,000 - VIP Experience + 500 trees + access to brewers reserve flavor + 10% Annual Interest Rate on notes
Level 7: $50,000 - VIP Experience + 500 trees + access to brewers reserve flavor + 12% Annual Interest Rate on notes
Level 8: $100,000 - VIP Experience + 500 trees + access to brewers reserve flavor + 15% Annual Interest Rate on notes
*All perks occur when the offering is completed.
The 10% Bonus for StartEngine Shareholders
The Company will offer 10% additional bonus interest rate for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
Eligible StartEngine shareholders will receive a 10% increase in the annual interest rate on Convertible Promissory Notes in this Offering. This means your annual interest rate will be 8.8% instead of 8%.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
[The following is an automated notice from the StartEngine team].
Hello! Recently, a change was made to the Kombucha Town offering. Here's an excerpt describing the specifics of the change:
Kombucha Town extended the length of their campaign.
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Kombucha Town has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Kombucha Town be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
CEO Chris McCoy is joined by our new director of sales, Sam Shisler, to give an update after a 2-day planning session at the KT offices in Bellingham. We're excited to start working with the Shisler Sales team!
[The following is an automated notice from the StartEngine team].
Hello! Recently, a change was made to the Kombucha Town offering. Here's an excerpt describing the specifics of the change:
Kombucha Town provided financial statements and added new perks.
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
It's been a productive week here at Kombucha Town. We're looking forward to seeing even more growth as we partner with Whole Foods and Aldi to bring kombucha and seltzers nationwide, and ready for a week of strategizing with our west coast sales team. Thanks to all our new investors!
Comments ({{profileCtrl.startup.comments_count}} total)
{{ profileCtrl.commentsLoading ? 'Loading...' : 'Show More Comments' }}