I shared this on social media, but I wanted to share it here too. If you've been following and haven't yet invested, please consider becoming an investor.
On May 25th, 1977 movie history was made when STAR WARS released. It stayed in theaters until November of the following year. WAIT … STOP … READ THAT AGAIN … It stayed in theaters for 18 months! Today movies are lucky to stay in theaters for three weeks.
A month before its release, George Lucas signed a hasty deal with a little toy company from Cincinnati named KENNER. (The deal was hasty because Lucas agreed to a measly 5% royalty on toy sales.)
But there was a problem … there was NO WAY Kenner could have the toys ready in a month. In fact, they couldn’t have them ready by Christmas. So what did they do? They sold a promise.
On Christmas morning when every kid in America wanted Star Wars toys – hundreds of thousands of kids around the globe unwrapped … A PIECE OF CARDBOARD.
Kenner convinced America to spend $11.99 on a certificate that would eventually be redeemed for four action figures that would arrive sometime between February 1st and June 1st. That took moxie on the part of Kenner – and at least $12 worth of faith on the part of American parents. In fact, the bigger department stores like Sears and J.C. Penney refused to stock the “certificate” because the idea was so absurd.
Fast forward 40 years … Kind Katie is doing something that takes some faith and displays some moxie too. We have the audacity to suggest a crowd of as many as 10,000 investors will purchase a “certificate” on the promise an amazing film will be delivered. Crowd-funding is not new or novel – but a crowd-funded film going to theaters IS … especially one that offers a return on hopeful profitability.
Opening a “certificate” that can’t be redeemed months from now can be less than exciting … especially for a 6-year-old on Christmas morning. But investing in a film that will LITERALLY change lives and will make history IS and WILL BE remarkably rewarding.
Over the past few weeks we’ve had some press about our strategy and co-incidentally, I’ve received several friend requests on social media from producers, directors, and other influencers in the faith-based film world. Perplexed, I asked my wife why they’d suddenly be reaching out to ME. My wife replied, “They’re watching.” She continued, “They’re rooting for you … they just don’t want to admit it. If you can show them this works, what you’ve been saying will be proven true. You’ll literally change how films come to market.” (It’s nice to know your wife believes in you).
I’ve been scratching my head about some things. Out of over 8100 page followers, only about 220 are investors. (2.7%) … I got a little discouraged the other day and then it hit me, people don’t INVEST.
Most don’t SAVE. Most only SPEND on what brings immediate satisfaction … in fact, most SPEND MORE THAN THEY HAVE. Want proof?
A recent study reported that 66 MILLION Americans have ZERO in savings. Yet, 60% of us will have some kind of financial emergency this year. Another study revealed 47 percent of Americans wouldn’t be able to cover even a $400 expense without borrowing money or selling something. We live our lives at the limit (or just past) our financial margins.
And yet, we live in the most affluent country at one of the most affluent times in our history. We spend $4 on a cup of coffee and $100 (at least) on a pair of shoes. I went back and looked at my debit card record and was shocked (and a little embarrassed) that I had spent over $240 on restaurants over the past week. Yes, it was over a weekend and there was a birthday celebration in there too, but … really??!!
And to think the people of Tomas Borge, Nicaragua live off $40 a MONTH.
Some Sobering Conclusions:
1. Based on the numbers, you’re likely NOT yet one of our investors.
2. You probably live life at your financial limits most of the time.
3. The idea of investing around $100 or more in a “certificate” that won’t show results for months isn’t going to fill you up with warm-fuzzies.
4. You’ll likely have to make a few changes in your spending habits to become an investor.
5. It’s going to take some FAITH in an unproven production team that your investment will be worth it.
In the world of Star Wars memorabilia, those certificates are now worth thousands of dollars. That’s right … the CARDBOARD is worth thousands. Kenner and Star Wars completely changed an industry.
I believe Kind Katie can too. I hope you’ll have faith in us. I hope you’ll make a few small changes to become an investor. I believe you’ll look back and be very glad you were part of this story.
Read … like … share … invest