The Keezel product is the simple and better way to protect yourself from cyber-attacks and enjoy a private and open internet.
The Keezel product turns out to have been one of the most successful Indiegogo campaigns (top 0.1% campaigns), beating its goal (1900%!) raising more than $1 million USD revenue from over 5000 customers in 100 countries.
Keezel, Inc. is the US daughter company of AvocadoNinja, BV which operates under the brand name Keezel ("Keezel Netherlands"). Keezel Inc. has an exclusive license to sell Keezel products and services from Keezel Netherlands in the United States, Canada and Mexico.
Keezel brings peace of mind and is easy to use for anyone. It protects all your devices on any network with one push of a button.
The world should not be a place where you have to worry about asking a (search) question. You should not need to be scared of clicking a link sent to you by a friend. You should not be withheld information in the public domain.
At Keezel we believe in the right to access information in a private and secure manner.
We believe that you should be able to use the internet without getting hacked.
We believe you have a right to choose what the internet knows about you.
We believe that you should be in charge of deciding what you want to do online.
And we believe that you shouldn’t need a computer science degree to make that happen.
The Keezel team believes in the importance of a secure, private and open internet, for both businesses and consumers. Keezel Netherlands' earlier Indiegogo (perk based) campaign kickstarted the Keezel project. We want to get our community even more involved. Together, we want to build the Keezel brand into a household name in secure and private internet access.
The JOBS Act, which the United States very recently signed into law, is what makes it possible for everyone to join in and become an owner of our US daughter, Keezel Inc. The Jumpstart Our Business Startup (JOBS) Act allows, for the first time, everyday people to become investors in startups. We created this offering for everyone who shares our vision to join this movement. Regulation Crowdfunding allows us to invite our global customer base as well as everyone who believes in the right to enjoy the internet privately and securely to participate in this opportunity.
"You guys have been outstanding with your product and its support. I couldn't be more satisfied."
Investment
Convertible Note in Keezel Inc.
$4M* valuation cap | 20% discount*
Maturity Date: 2nd anniversary after issuance
5% yearly interest | Minimum $350 USD
When you invest you are betting the company’s future value will exceed $4M.
*converts at the lesser of the two
PRESS IS RAVING ABOUT THE KEEZEL PRODUCT
"Protect yourself while taking advantage with the Keezel Online Freedom Device."
"Travel far and surf safely; that's the Keezel way."
Philip Michaels, Tom's Guide (Best of Mobile World Congress)
The Keezel product was invented to scratch our own itch. It was difficult and a hassle to protect ourselves on public WiFi network when working in coffee shops or airports. In the summer of 2015, Friso and Aike (the founders of Keezel Netherlands and Keezel Inc.) chose crowdfunding on Indiegogo to test the idea. It was a huge success and the crowdfunding goal was crushed in a mere 4 days. After the campaign, the product was engineered by Keezel Netherlands, brought to mass production and tested with crowdfunding supporters. It is currently being shipped by Keezel Netherlands to customers who continuously receive new software versions and exciting new features through automatic software updates.
Keezel Inc was incorporated in the United States to market, sell and distribute the Keezel products and services in the United States, Canada and Mexico market.
Keezel is the first portable smart firewall.
It protects all your devices from hackers, on any WiFi network. Keezel is the first security product to open itself up to all levels of tech consumer by providing a practical and elegant solution to cyber-security that can be used by everyone. The Keezel product integrates cybersecurity best practises, sophisticated design, and unparalleled ease of use. Our innovative and scalable cloud approach to cybersecurity makes the Keezel device perfect for consumers as well as freelancers, small businesses and even multi national corporations.
Keezel is the world's smartest portable firewall (combination of hardware, firmware and cloud software) to offer the best protection for being online: full encryption of all your WiFi-enabled devices data, adblocking and anti-phishing filters to protect your privacy and security.
The Keezel solution consists of 3 aspects: hardware, firmware and cloud software. By bringing these 3 together we are able to offer an easy to use and better security ecosystem than the nearest substitutes (anti-virus / malware providers or VPN software). It all comes down to making the best online security solution available and making it easy to use for everyone.
Keezel Netherlands is currently selling devices and subscriptions to consumers worldwide. The subscription gives the customers access to all the global VPN servers and at speeds that allow streaming of HD video. The device can also be used without subscription at lower speeds. Keezel Inc. will take over all marketing, sales and distribution exclusively for United States, Canada and Mexico.
Keezel Inc. will be selling in United States, Canada and Mexico through its own webshop as well as through retailers, e-tailers, affiliates and strategic resellers, such as telecom providers, cable providers, VPN partners, and Infosec partners. Partners will be able to include the Keezel product in their current offering, thereby lowering churn on their own products.
Keezel Inc is preparing a business offering to provide the Keezel product for the B2B market.
The Keezel product has entered the consumer market for security services. Customers looking to buy our product are people buying VPNs (products like PrivateInternetAccess, VYPR, PureVPN etc.) antivirus/malware software (like Norton, Kaspersky etc.) or security devices (such as Cujo, Dojo, and NortonCore). These are individuals who know they need security and privacy and want an easy, accessible, and portable way to get it.
The Keezel product is also entering the B2B market, where companies are already spending big budgets on systems like Cisco, Palo Alto, and Barracuda. The Keezel product aims to become an integrated solution that works with current security implementations.
The B2B offering, Keezel for Business, aims to be a global corporate grade Wifi. It will provide seamless access to corporate applications, network drives and printers wherever you are on the planet. This will be achieved by cost effectively and securely leveraging WiFi where available and 4G where needed. Keezel for business is designed to scale from freelancers through SMB to multinational corporations.
The Keezel product will also be valuable to communications industries within their own marketplace. Keezel Inc aims to sell Keezels in United States, Canada and Mexico through strategic partnerships (with telecom providers, cable providers, VPN partners, Infosec partners). Partners will be able to include the Keezel product in their current offering, thereby lowering churn on their own products or services.
Keezel Netherlands' highly successful Indiegogo campaign for the Keezel product demonstrated that the United States was the strongest market. This was an important reason for forming Keezel Inc with the goal to more effectively provide Keezel products and services to consumers and businesses in the United States, Canada and Mexico.
Every day, more devices are brought online, while more personal information changes hands. Consumers are looking for a product that will protect them. While many networks may claim to be safe and private, few are. And with each connection to an unsafe network, individuals open themselves up to cyber attacks. Governments hack into smart TVs and home routers, spearphishing attacks can infiltrate company networks, malware, botnets and ransomware threaten users every day.
The Keezel product makes it simple to step up cybersecurity tremendously, while still remaining easy to use. Keezel keeps things simple and secure.
The Keezel product has already proven it's got the traction to fuel more growth. We need investments to keep up with the growing demand. With money from our Startengine campaign, we intend to fulfill orders, while expanding Keezel Inc. We'll set up distribution partnerships in the US, to grow our customer base and get the Keezel product on the shelves of your favorite store.
Our goal is to sell and distribute a range of security devices and services that cater to the needs of consumers and businesses. By partnering with telecom providers, information security companies and VPN providers we aim to leverage their existing customer bases and grow the Keezel brand, Keezel product sales and the value of the product to its users
Keezel products are in demand, and we're ready to supply. Here's what's next...
"I came up with the idea for the Keezel product when I was working as a freelance consultant out of coffee shops and at client locations. I needed something to protect myself on public WiFi and I wanted it to be super simple to use. Basically, if I was going to use it, it would have to have just one button and be no hassle at all. That's how the Keezel product was born. I gave Friso a call. He and I had worked together in the past at the same consulting firm.
Together we spent more than a year working on initial prototypes and preparing a successful Indiegogo campaign at Keezel Netherlands. We are very proud of the 5,000 backers worldwide who joined us to bring a simple to use security device to market. In the long run, we'll bring more devices and solutions to the market. We want to grow into the world's first global provider of secure and private internet. Keezel Inc. will be our company to bring this ambition to the United States, Canada and Mexico. Let us create this future together and make sure that privacy and security are broadly available."
- Aike Müller (CEO Keezel Inc.)
Keezel, on the other hand, protects your devices' communications with it from eavesdropping using WPA2. It uses its second Wi-Fi interface to emulate a client connecting to the hotel's network infrastructure, then sets up a VPN connection over that and back to a server or service of your choice. All your data is then encrypted as it passes through the hotel's network.
Security themes were also present among many of the startups at the Eureka Park area -- including Dutch VPN hardware startup Keezel, a device to let users create a secure connection on public WiFi -- and some larger cybersecurity firms who had stands.
Keezel (keezel.co), creators of the world's first, easy-to-use encryption device, today launched The Keezel Home Connect to protect smart homes and IoT devices. The Keezel Home Connect safeguards the entire home network and connected devices by creating a separate, private network for smart devices for better security and protection against hackers.
Keezel isn't your typical hotspot. Instead of creating a personal network for you, it encrypts existing, unsecured Wi-Fi to protect you from lurking hackers (don't scoff, it happens).
Public WiFi hotspots can come in handy, but connecting to one usually means throwing privacy and security out the window. If you put Keezel’s new device in your pocket, you won’t have to make that sacrifice.
Unfortunately for most people, hacking is easy to dismiss as something that won’t happen to you, but Keezel is trying to change that attitude by offering a simple way to use a VPN. Keezel essentially encrypts the network you’re on. It first connects to the public hotspot, and then creates the encrypted, secure one just for you. It chooses from numerous network providers around the world that the company has partnered with, and offers the best service in relation to your location.
That’s the basic premise. For one thing, then, it simplifies the VPN service part -- choosing one, signing up for one, and having to log into the service each time you want to connect (with The Keez you just connect). For another, it lets you log into the Keezel device rather than, say, a Starbucks hotspot. That’s notable because...well, privacy for one thing, but also, those hotspots tend to get saved on your device, or they could easily be hijacked by rogue hotspots.
The mouse-size device creates easy-to-use virtual private networks (VPNs) to let you safely surf using unprotected hotspots while avoiding the prying eyes of hackers. Travel far and surf safely; that's the Keezel way.
The big benefit to this is greater security when using public Wi-Fi. Keezel is targeted at travelers, business associates, or those who love to hang out around cafes, hotels, and more. It also probably appeals to those who dislike government censors in some of the more banhammering countries.
Keezel is a portable device that acts as a Wi-Fi router to secure all your connected devices. This way you are not just protecting the devices connected to your Wi-Fi at home, but also getting the same protection when you are sitting in a coffee shop and using their open network.
Up to $1,070,000
Keezel, Inc.
Unsecured Subordinated Convertible Promissory Notes convertible into shares of
Series B Nonvoting Common Stock
This Form C (including the cover page and all exhibits attached hereto, the "Form C") is being furnished by Keezel, Inc., a Delaware Corporation (the "Company," as well as references to "we," "us," or "our"), to prospective investors for the sole purpose of providing certain information about a potential investment in Unsecured Subordinated Convertible Promissory Notes of the Company (the "Securities" or “Notes”) that are convertible into shares of Series B Nonvoting Common Stock of the Company. Purchasers of Securities are sometimes referred to herein as "Purchasers" or “you.”
We are offering up to $1,070,000 principal amount of our Notes on a “best efforts” basis in the offering of Securities described in this Form C (this "Offering"). The Offering may continue until the earlier of the sixtieth (60th) day after the Offering commences (which date may be extended at our option) or the date when all the Notes have been sold. The Notes will be priced at $1.00 per Note. If we raise more than the maximum offering amount in this offering under Regulation Crowdfunding (also referred to as “Regulation CF”), we may conduct an offering under Regulation D for subscribers who are accredited investors.
Our target offering amount under Regulation CF is $10,000. We will accept investments in excess of the target amount up to $1,070,000. Specifically, if we reach the target offering amount of $10,000, we may conduct the first of multiple closings of the offering early if we provide notice about the new offering deadline at least five business days prior to such new offering deadline (absent a material change that would require an extension of the offering and reconfirmation of the investment commitment). Oversubscriptions will be allocated as we determine.
The minimum amount of securities that can be purchased is 350 Notes ($350.00) per Purchaser (which may be waived by the Company, in its sole and absolute discretion). Generally, the aggregate purchase price of the Notes you buy in this offering may not exceed 10% of your annual income or net worth. Different rules apply to accredited investors and non-natural persons. We encourage you to review Rule 227 of Regulation Crowdfunding before you make any representation that your intended investment does not exceed applicable thresholds. For general information on investing, we encourage you to refer to www.investor.gov.
There is currently no trading market for our Notes and we cannot guarantee that such a trading market for our Notes will ever exist. Please see “The Offering and the Securities--Restrictions on Transfer.” The offer made hereby is subject to modification, prior sale and withdrawal at any time.
The rights and obligations of the holders of Securities of the Company are set forth below in the section entitled "The Offering and the Securities--The Securities". In order to purchase Securities, a prospective investor must complete and execute an Investment Agreement. Purchases or "Subscriptions" may be accepted or rejected by the Company, in its sole and absolute discretion. The Company has the right to cancel or rescind its offer to sell the Securities at any time and for any reason.
The Offering is being made through StartEngine Capital LLC as intermediary (the "Intermediary"). The Intermediary will be entitled to receive a cash fee equal to 6% of the total purchase price for Securities sold to Purchasers in the Offering.
| Price to Purchasers | Service Fees and Commissions (1) | Net Proceeds | |
| Minimum Individual Purchase Amount | $350.00 | $21.00 | $329.00 |
| Aggregate Minimum Offering Amount | $10,000.00 | $600.00 | $9,400.00 |
| Aggregate Maximum Offering Amount | $1,070,000.00 | $64,200.00 | $1,005,800.00 |
(1) Does not include other expenses of the Offering, including professional fees of the Company's advisors such as attorneys and accountants, costs of securities compliance, transfer agent fees and escrow fees.
Multiple Closings
If we reach the target offering amount prior to the Offering deadline, we may conduct the first of multiple closings of the Offering early, if we provide notice about the new Offering deadline at least five business days prior (absent a material change that would require an extension of the Offering and reconfirmation of the investment commitment). In the event we conduct multiple closings, we will not issue Notes until the sixtieth (60th) day after the Offering commences, which is the expected termination date of the Offering (which date may be extended at our option).
Perks
The Company is offering investors the following perks, which are not cumulative unless otherwise indicated below, in connection with the following investment levels in the Offering:
$500 – If you invest $500, you will receive a $40 voucher for purchases on keezel.us or keezel.co (redeemable for current and future products)
$1,000 – If you invest $1,000, you will receive a $100 voucher for purchases on keezel.us or keezel.co (redeemable for current and future products)
$2,500 – If you invest $2,500, you will receive Keezel Lifelong + extra 3 color caps (white, blue and gold)
$5,000 – If you invest $5,000, you will receive dinner with founders in Los Angeles or Amsterdam (flight and stay not included) + all perks from $2,500 level
$10,000 – If you invest $10,000, you will receive quarterly investor update calls + all perks from $5,000 level
$25,000 – If you invest $25,000, you will receive a factory tour in China (flight and stay not included) + all perks from $10,000 level
All prior indiegogo backers and pre-order customers who invest in the Offering at any level will receive 3 extra color caps (white, blue and gold)
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, neither the U.S. Securities and Exchange Commission nor any state securities authority has made an independent determination that these securities are exempt from registration. An issuer filing this Form C for an offering in reliance on Section 4(a)(6) of the Securities Act and pursuant to Regulation CF (§ 227.100 et seq.) must file a report with the Commission annually and post the report on its website, no later than 120 days after the end of each fiscal year covered by the report. The Company may terminate its reporting obligations in the future in accordance with Rule 202(b) of Regulation CF (§ 227.202(b)) by 1) being required to file reports under Section 13(a) or Section 15(d) of the Exchange Act of 1934, as amended, 2) filing at least one annual report pursuant to Regulation CF and having fewer than 300 holders of record, 3) filing annual reports for three years pursuant to Regulation CF and having assets equal to or less than $10,000,000, 4) the repurchase of all the Securities sold in this offering by the Company or another party, or 5) the liquidation or dissolution of the Company.
The jurisdictions in which the issuer intends to offer the securities:
Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District Of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virgin Islands, U.S., Virginia, Washington, West Virginia, Wisconsin, Wyoming, American Samoa, and Northern Mariana Islands
The date of this Form C is July 31, 2017 .
THERE ARE SIGNIFICANT RISKS AND UNCERTAINTIES ASSOCIATED WITH AN INVESTMENT IN THE COMPANY AND THE SECURITIES. THE SECURITIES OFFERED HEREBY ARE NOT PUBLICLY-TRADED AND ARE SUBJECT TO TRANSFER RESTRICTIONS. THERE IS NO PUBLIC MARKET FOR THE SECURITIES AND ONE MAY NEVER DEVELOP. AN INVESTMENT IN THE COMPANY IS HIGHLY SPECULATIVE. THE SECURITIES SHOULD NOT BE PURCHASED BY ANYONE WHO CANNOT BEAR THE FINANCIAL RISK OF THIS INVESTMENT FOR AN INDEFINITE PERIOD OF TIME AND WHO CANNOT AFFORD THE LOSS OF THEIR ENTIRE INVESTMENT. SEE THE SECTION OF THIS FORM C ENTITLED "RISK FACTORS."
THESE SECURITIES INVOLVE A HIGH DEGREE OF RISK THAT MAY NOT BE APPROPRIATE FOR ALL INVESTORS.
THIS FORM C DOES NOT CONSTITUTE AN OFFER IN ANY JURISDICTION IN WHICH AN OFFER IS NOT PERMITTED.
PRIOR TO CONSUMMATION OF THE PURCHASE AND SALE OF ANY SECURITIES, THE COMPANY WILL AFFORD PROSPECTIVE INVESTORS AN OPPORTUNITY TO ASK QUESTIONS OF
AND RECEIVE ANSWERS FROM THE COMPANY AND ITS MANAGEMENT CONCERNING THE TERMS AND CONDITIONS OF THIS OFFERING AND THE COMPANY. NO SOURCE OTHER THAN THE INTERMEDIARY HAS BEEN AUTHORIZED TO GIVE ANY INFORMATION OR MAKE ANY REPRESENTATIONS OTHER THAN THOSE CONTAINED IN THIS FORM C, AND IF GIVEN OR MADE BY ANY OTHER SUCH PERSON OR ENTITY, SUCH INFORMATION MUST NOT BE RELIED ON AS HAVING BEEN AUTHORIZED BY THE COMPANY.
PROSPECTIVE INVESTORS ARE NOT TO CONSTRUE THE CONTENTS OF THIS FORM C AS LEGAL, ACCOUNTING OR TAX ADVICE OR AS INFORMATION NECESSARILY APPLICABLE TO EACH PROSPECTIVE INVESTOR'S PARTICULAR FINANCIAL SITUATION. EACH INVESTOR SHOULD CONSULT HIS OR HER OWN FINANCIAL ADVISER, COUNSEL AND ACCOUNTANT AS TO LEGAL, TAX AND RELATED MATTERS CONCERNING HIS OR HER INVESTMENT.
THE SECURITIES OFFERED HEREBY WILL HAVE TRANSFER RESTRICTIONS. NO SECURITIES MAY BE PLEDGED, TRANSFERRED, RESOLD OR OTHERWISE DISPOSED OF BY ANY PURCHASER EXCEPT PURSUANT TO RULE 501 OF REGULATION CF. INVESTORS SHOULD BE AWARE THAT THEY WILL BE REQUIRED TO BEAR THE FINANCIAL RISKS OF THIS INVESTMENT FOR AN INDEFINITE PERIOD OF TIME.
NASAA UNIFORM LEGEND
IN MAKING AN INVESTMENT DECISION INVESTORS MUST RELY ON THEIR OWN EXAMINATION OF THE PERSON OR ENTITY CREATING THE SECURITIES AND THE TERMS OF THE OFFERING, INCLUDING THE MERITS AND RISKS INVOLVED.
THESE SECURITIES HAVE NOT BEEN RECOMMENDED BY ANY FEDERAL OR STATE SECURITIES COMMISSION OR REGULATORY AUTHORITY. FURTHERMORE, THE FOREGOING AUTHORITIES HAVE NOT CONFIRMED THE ACCURACY OR DETERMINED THE ADEQUACY OF THIS DOCUMENT. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.
SPECIAL NOTICE TO FOREIGN INVESTORS
IF THE PURCHASER LIVES OUTSIDE THE UNITED STATES, IT IS THE PURCHASER'S RESPONSIBILITY TO FULLY OBSERVE THE LAWS OF ANY RELEVANT TERRITORY OR JURISDICTION OUTSIDE THE UNITED STATES IN CONNECTION WITH ANY PURCHASE OF THE SECURITIES, INCLUDING OBTAINING REQUIRED GOVERNMENTAL OR OTHER CONSENTS OR OBSERVING ANY OTHER REQUIRED LEGAL OR OTHER FORMALITIES. THE COMPANY RESERVES THE RIGHT TO
DENY THE PURCHASE OF THE SECURITIES BY ANY FOREIGN PURCHASER.
Forward Looking Statement Disclosure
This Form C and any documents incorporated by reference herein or therein contain forward-looking statements and are subject to risks and uncertainties. All statements other than statements of historical fact or relating to present facts or current conditions included in this Form C are forward-looking statements. Forward- looking statements give the Company's current reasonable expectations and projections relating to its financial condition, results of operations, plans, objectives, future performance and business. You can identify forward- looking statements by the fact that they do not relate strictly to historical or current facts. These statements may include words such as "anticipate," "estimate," "expect," "project," "plan," "intend," "believe," "may," "should," "can have," "likely" and other words and terms of similar meaning in connection with any discussion of the timing or nature of future operating or financial performance or other events.
The forward-looking statements contained in this Form C and any documents incorporated by reference herein or therein are based on reasonable assumptions the Company has made in light of its industry experience, perceptions of historical trends, current conditions, expected future developments and other factors it believes are appropriate under the circumstances. As you read and consider this Form C, you should understand that these statements are not guarantees of performance or results. They involve risks, uncertainties (many of which are beyond the Company's control) and assumptions. Although the Company believes that these forward-looking statements are based on reasonable assumptions, you should be aware that many factors could affect its actual operating and financial performance and cause its performance to differ materially from the performance anticipated in the forward-looking statements. Should one or more of these risks or uncertainties materialize, or should any of these assumptions prove incorrect or change, the Company's actual operating and financial performance may vary in material respects from the performance projected in these forward-looking statements.
Any forward-looking statement made by the Company in this Form C or any documents incorporated by reference herein or therein speaks only as of the date of this Form C. Factors or events that could cause our actual operating and financial performance to differ may emerge from time to time, and it is not possible for the Company to predict all of them. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.
About this Form C
You should rely only on the information contained in this Form C. We have not authorized anyone to provide you with information different from that contained in this Form C. We are offering to sell, and seeking offers to buy the Securities only in jurisdictions where offers and sales are permitted. You should assume that the information contained in this Form C is accurate only as of the date of this Form C, regardless of the time of delivery of this Form C or of any sale of Securities. Our business, financial condition, results of operations, and prospects may have changed since that date.
Statements contained herein as to the content of any agreements or other document are summaries and, therefore, are necessarily selective and incomplete and are qualified in their entirety by the actual agreements or other documents. The Company will provide the opportunity to ask questions of and receive answers from the Company's management concerning terms and conditions of the Offering, the Company or any other relevant matters and any additional reasonable information to any prospective Purchaser prior to the consummation of the sale of the Securities.
This Form C does not purport to contain all of the information that may be required to evaluate the Offering and any recipient hereof should conduct its own independent analysis. The statements of the Company contained herein are based on information believed to be reliable. No warranty can be made as to the accuracy of such information or that circumstances have not changed since the date of this Form C. The Company does not expect to update or otherwise revise this Form C or other materials supplied herewith. The delivery of this Form C at any time does not imply that the information contained herein is correct as of any time subsequent to the date of this Form C. This Form C is submitted in connection with the Offering described herein and may not be reproduced or used for any other purpose.
The Offering
| Minimum amount of Notes being offered | 10,000 Notes ($10,000) |
| Total Notes outstanding after offering (if minimum amount reached) | 10,000 Notes ($10,000) |
| Maximum amount of Notes being offered | 1,070,000 Notes ($1,070,000) |
| Total Notes outstanding after offering (if maximum amount reached) | 1,070,000 Notes ($1,070,000) |
| Purchase price per Note | $1.00 |
| Minimum investment amount per investor | 350 Notes ($350) |
| Offering deadline | The sixtieth (60th) day after the Offering commences |
| Use of proceeds | See the description of the use of proceeds herein. |
| Voting Rights | See the description of the voting rights herein. |
The price of the Securities has been determined by the Company and does not necessarily bear any relationship to the assets, book value, or potential earnings of the Company or any other recognized criteria or value.
THE OFFERING AND THE SECURITIES
The Offering
The Company is offering up to $1,070,000 in unsecured subordinated convertible promissory notes (the “Notes”) in this offering. The Company is attempting to raise a minimum amount of $10,000 in this Offering (the "Minimum Amount"). The Company must receive commitments from investors in an amount totaling the Minimum Amount by the sixtieth (60th) day after the Offering commences (the "Offering Deadline") in order to receive any funds. If the sum of the investment commitments does not equal or exceed the Minimum Amount by the Offering Deadline, no Securities will be sold in the Offering, investment commitments will be cancelled and committed funds will be returned to potential investors without interest or deductions. The Company has the right to extend the Offering Deadline at its discretion. The Company will accept investments in excess of the Minimum Amount up to $1,070,000 (the "Maximum Amount") and the additional Securities will be allocated as determined by the Company.
If the Company raises more than the maximum offering amount in this offering, it may conduct an offering under Regulation D for subscribers who are accredited investors. Any Notes issued in a Regulation D offering will have the same terms set forth below. However, the Company may grant investors in any Regulation D offering different rights with respect to access to information.
The price of the Securities does not necessarily bear any relationship to the Company's asset value, net worth, revenues or other established criteria of value, and should not be considered indicative of the actual value of the Securities. A third-party valuation or appraisal has not been prepared for the business.
In order to purchase the Notes, you must make a commitment to purchase by completing the Investment Agreement. Purchaser funds will be held in escrow with Prime Trust until the Minimum Amount of investments is reached. Purchasers may cancel an investment commitment until 48 hours prior to the Offering Deadline or the Closing, whichever comes first using the cancellation mechanism provided by the Intermediary. The Company will notify Purchasers when the Minimum Amount has been reached. If the Company reaches the Minimum Amount prior to the Offering Deadline, it may close the Offering after five (5) business days from reaching the Minimum Amount and providing notice to the Purchasers. If any material change (other than reaching the Minimum Amount) occurs related to the Offering prior to the Offering Deadline, the Company will provide notice to Purchasers and receive reconfirmations from Purchasers who have already made commitments. If a Purchaser does not reconfirm his or her investment commitment after a material change is made to the terms of the Offering, the Purchaser's investment commitment will be cancelled and the committed funds will be returned without interest or deductions. If a Purchaser does not cancel an investment commitment before the Minimum Amount is reached, the funds will be released to the Company upon a closing of the Offering and, upon the Offering deadline, the Purchaser will receive the Notes in exchange for his or her investment. Any Purchaser funds received after the initial closing will be released to the Company upon a subsequent closing and, upon the Offering deadline, the Purchaser will receive Notes via the Company's transfer agent in exchange for his or her investment.
Investment Agreements are not binding on the Company until accepted by the Company, which reserves the right to reject, in whole or in part, in its sole and absolute discretion, any subscription. If the Company rejects all or a portion of any subscription, the applicable prospective Purchaser's funds will be returned without interest or deduction.
The price of the Securities was determined arbitrarily. The minimum amount that a Purchaser may invest in the
Offering is $350.
The Offering is being made through StartEngine Capital, LLC, the Intermediary. The following sets forth the compensation being paid in connection with the Offering.
Cash Commission/Fee (%)
6% of the gross proceeds received by the Company from investors.
Stock, Warrants and Other Compensation
None.
Transfer Agent and Registrar
CrowdManage will act as transfer agent and registrar for the Securities.
The Securities
We request that you please review our organizational documents in conjunction with the following summary information.
Interest Rate and Maturity of Notes
The Notes will bear an interest rate of 5% simple interest annually and will mature two years from the date of issuance. The Notes will be issued as of the sixtieth (60th) day after the Offering commences, which is the expected termination date of the Offering (which date may be extended at our option). Interest will start to accrue on the issuance date, and will be paid in arrears at maturity in cash or, at the Company’s option, in shares of Series B Nonvoting Common Stock at a conversion price equal to the quotient of $4,000,000 divided by the aggregate number of outstanding shares of the Company’s common stock as of the interest payment date.
Conversion terms
The principal and accrued but unpaid interest under the Notes convert into shares of Series B Nonvoting Common Stock at maturity or upon a qualified equity financing, a change in control of the Company or a firm commitment underwritten initial public offering (“IPO”). The conversion price of the Notes is equal to (a) in the event of a qualified equity financing, the lesser of (i) 80% of the per share price paid by investors in a qualified equity financing or (ii) the price equal to the quotient of $4,000,000 divided by the aggregate number of outstanding shares of the Company’s common stock immediately prior to the initial closing of the qualified equity financing or (b) in the event a qualified equity financing does not take place prior to the maturity date, at the Company’s option, the price equal to the quotient of $4,000,000 divided by the aggregate number of outstanding shares of the Company’s common stock as of the maturity date. If prior to conversion or repayment in full of the Notes, the Company consummates a change in control or an IPO, the conversion price of the Notes will equal 80% of the per share price (x) received by the holders of the Series A Voting Common Stock (whether in the form of cash, securities or other property) in the change of control or (y) offered to the public in the IPO, as applicable. A qualified equity financing is defined as the issue and sale of equity securities to investors on or before the date of repayment in full of the existing convertible notes in an equity financing resulting in gross proceeds to the Company of at least $4,000,000 at a pre-money valuation of at least $4,000,000, excluding the conversion of the existing convertible Notes. A change in control means (a) the acquisition of the Company by another entity by means of any transaction (including, without limitation, any reorganization, merger, reverse merger or consolidation), or (b) a sale of all or substantially all of the assets of the Company, but does not include (i) any transaction in which the stockholders of the Company prior to the transaction hold more than 50% of the voting securities of the surviving or acquiring entity immediately after the transaction (other than in a reverse merger between the Company and a public shell company), (ii) any transaction for the sole purpose of changing the Company’s domicile or (iii) the sale of the Company’s equity securities in any private equity financing, the principal purpose of which is to raise funds for the continued operation of the Company.
Voting and Control
Neither the Notes nor the Series B Nonvoting Common Stock into which the Notes convert have voting rights.
The following table sets forth who has the authority to make certain Company appointments:
| Appointment of the Board of Directors of the Company | Series A Voting Common Stock Holders |
| Appointment of the Officers of the Company | Board of Directors |
Anti-Dilution Rights
The Securities do not have anti-dilution rights.
Restrictions on Transfer
The Notes being offered (and the shares of Series B Nonvoting Common Stock issuable upon conversion of the Notes) may not be transferred by any Purchaser of such Securities during the one-year holding period beginning when the Securities were issued, unless such securities were transferred: 1) to the Company, 2) to an accredited investor, as defined by Rule 501 of Regulation D of the Securities Act of 1933, as amended, 3) as part of an offering registered with the SEC or 4) to a member of the family of the Purchaser or the equivalent, to a trust controlled by the Purchaser, to a trust created for the benefit of a family member of the Purchaser or the equivalent, or in connection with the death or divorce of the Purchaser or other similar circumstances. "Member of the family" as used herein means a child, stepchild, grandchild, parent, stepparent, grandparent, spouse or spousal equivalent, sibling, mother/father/daughter/son/sister/brother-in-law, and includes adoptive relationships. Remember that although you may legally be able to transfer the Securities, you may not be able to find another party willing to purchase them.
Other Material Terms
In the event the Purchaser desires to transfer the Securities, the Company has a right of first refusal to repurchase the Securities on the same terms offered to the transferee. The Investment Agreement also contains drag-along provisions requiring the Purchaser to sell his or her shares of Series B Nonvoting Common Stock in the event of a change in control of the Company. In the event of a change in control or IPO of our parent corporation, Keezel Netherlands, (i) any outstanding Notes will accelerate at an increased accrued interest rate of 10% per annum as if outstanding for two years and will be repaid in cash and (ii) any outstanding Series B Nonvoting Common Stock from the conversion of Notes may, at the Company’s option, be repurchased at fair market value at the time of such event. The terms of the Notes may be amended by the Company and holders of a majority in interest of the aggregate outstanding principal balance under the Notes.
TAX MATTERS
EACH PROSPECTIVE PURCHASER SHOULD CONSULT WITH HIS OWN TAX AND ERISA ADVISOR AS TO THE PARTICULAR CONSEQUENCES TO THE PURCHASER OF THE PURCHASE, OWNERSHIP AND SALE OF THE PURCHASER'S SECURITIES, AS WELL AS POSSIBLE CHANGES IN THE TAX LAWS, INCLUDING BUT NOT LIMITED TO THE TAXATION OF INTEREST AND CERTAIN PERKS RECEIVED BY THE PURCHASER.
TO INSURE COMPLIANCE WITH THE REQUIREMENTS IMPOSED BY THE INTERNAL REVENUE SERVICE, WE INFORM YOU THAT ANY TAX STATEMENT IN THIS FORM C CONCERNING UNITED STATES FEDERAL TAXES IS NOT INTENDED OR WRITTEN TO BE USED, AND CANNOT BE USED, BY ANY TAXPAYER FOR THE PURPOSE OF AVOIDING ANY TAX-RELATED PENALTIES UNDER THE UNITED STATES INTERNAL REVENUE CODE. ANY TAX STATEMENT HEREIN CONCERNING UNITED STATES FEDERAL TAXES WAS WRITTEN IN CONNECTION WITH THE MARKETING OR PROMOTION OF THE TRANSACTIONS OR MATTERS TO WHICH THE STATEMENT RELATES. EACH
TAXPAYER SHOULD SEEK ADVICE BASED ON THE TAXPAYER'S PARTICULAR CIRCUMSTANCES FROM AN INDEPENDENT TAX ADVISOR.
Potential purchasers who are not United States residents are urged to consult their tax advisors regarding the United States federal income tax implications of any investment in the Company, as well as the taxation of such investment by their country of residence. Furthermore, it should be anticipated that distributions from the Company to such foreign investors may be subject to UNITED STATES withholding tax.
EACH POTENTIAL PURCHASER SHOULD CONSULT HIS OR HER OWN TAX ADVISOR CONCERNING THE POSSIBLE IMPACT OF STATE TAXES.
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
Dear investors and followers,
2019 started very well for Keezel! First of all, we wanted to give a warm welcome to 18 new investors who joined our Startengine campaign.
Furthermore, we are very excited to announce our latest partnership, with TDL Canada! TDL Canada is a respected distributor in Canada since 1979. They hold contracts with every major Consumer Electronic retailer in Canada in which they are a preferred supplier with most.
For those of you who haven’t invested yet or those who want to put in a second investment, take a look at the investment page of our 2nd Startengine campaign and join us now.
Talk to you soon with some more news!
Aike Müller & Friso Schmid
Co-founders Keezel Inc.
p.s. This update is being send as an update to those who follow our first Startengine campaign. Click the above image, button (invest in Keezel) or here to go to this new page.
Dear investors and followers,
Keezel is off to a flying start in 2019! Not only do we welcome 25 new investors on our 2nd Startengine campaign, but we also received wonderful feedback from Fry’s Electronics (for our investors outside the US, it’s one of the big box retailers).
We are now available at all of their 34 stores across the country!
For those of you who haven’t invested yet or who want to add a second investment, take a look at our new investment page (https://www.startengine.com/keezel-online-security) and join us now.
Here’s wishing you all the best for 2019 and a cyber-secure year!
Aike Müller & Friso Schmid
Co-founders Keezel Inc.
Dear investors and followers,
You’ve come to know Keezel as the leading solution for consumers and businesses to protect themselves from hackers, snoopers, ransomware and malware.
We are very excited to announce the next stage of the Keezel strategy and the next Equity Crowdfunding Campaign.
We are taking it one step further, by making 2019 the year where we not only protect people, but extend that to protect any connected device.
This is a huge opportunity and enormous market. Everything is getting connected to the internet, but not everything gets the cybersecurity attention it needs. Hospitals, factories, power plants, oil rigs, entire ports are all filling up with equipment with an internet connection. This brings massive risks to those organisation who are under daily attacks from extortionists, invading foreign actors, competitors or overly eager script kiddies.
We at Keezel are stepping up to this challenge by building the next generation of Keezel devices and software to become a global player in the protection of connected devices.
You can help us accelerate our vision by investing in Keezel Inc. and to become an owner of the business. Investments start at $250 and you can read all the details on our new equity crowdfunding campaign here.
Help us build the future of securely connected people and machines today.
Thanks,
On behalf of the entire team at Keezel,
Aike & Friso
Dear followers, investors and friends,
As we are closing in on the final hours of our Startengine offering, we want to share with you a glimpse of the future.
We are very fortunate to have you as investors who help us shape the future of online privacy and security.
Our plans for consumers
The past year has shown that big tech companies exploit your private data (Cambridge Analytica), behave incompetently (Equifax) or carelessly (hacked baby monitors). We have taken the first steps into bringing a new type of internet connection to you. An internet connection that respects your privacy. An internet connection that keeps your smart home devices from spying on you. An internet connection that protects all of your online activities at home and on the go. Keezel is working on becoming the first global provider of Private Internet.
Our plans for businesses
We believe that to drastically increase security in business, we have to embrace the fact that business is mobile and hyper connected. Business relies on devices with bad security (think of BYO, smart medical devices, a ship’s navigation system or the control unit of a turbine in a hydroelectric power-plant). We need to make sure that security is built in. This means that we need to intertwine connectivity and security in a way that is a win for users and IT & compliance managers alike.
We are building a single tech platform that will be the backbone for both consumers and business applications.
This is an important journey and we are proud to be on it, together with you.
If you want to support us on this mission, invest today.
On behalf of our entire team.
Thank you,
Aike & Friso
Dear investors and followers,
This is it, the final day of our Startengine campaign. We won’t extend the current offering. We are super proud, honored and humbled to have your support on our Keezel mission.
If you want, there is still time to join over 700 investors or increase your investment on this last day.
Aike Müller & Friso Schmid
Co-founders
Keezel Inc.
We had a great run with this campaign so far and it will close in a few days. Thank you, anyone who has invested and joined this movement for a better, more secure and more private Internet.
The campaign is still open for another 5 days and you are welcome to join!
Join more than 700 investors today.
Aike Müller
President & CEO Keezel, Inc.
Dear investors and followers,
We know that many of you have been following our progress over the past months. As we have mentioned we have just produced our biggest order ever and we are now pushing our sales to get purchase orders larger than we’ve seen before, both in Europe and the US.
Now is the perfect moment to become an investor in Keezel.
Join over 700 investors today.
Aike Müller & Friso Schmid
Co-founders
Keezel Inc.
We are just back from Europe's largest Consumer Electronics Show, IFA. The show was a great success with a lot of interest from distributors and retailers from all over the world. While the focus was on Europe, of course, we were able to create new opportunities for North America as well. The show confirms that the Keezel is hitting a nerve in a world that has an ever increasing need for online privacy and cybersecurity.
We’ll keep you posted. In the meantime, feel free to spread the word, tell your friends or invest in Keezel. There are only 8 days left on our campaign.
Regards,
Aike Müller
CEO
Keezel Inc.
Three years ago we launched Keezel to make it easier for people to protect themselves online.
We started Keezel because we believe in the importance of a secure, private and open internet. And we are building the tools to achieve that goal.
We are extremely proud and honored to have reached the 700 investors milestone!
If you want to support this mission, now is the chance to invest in Keezel. Read up on all the details on our Startengine campaign page:
https://www.startengine.com/keezel
Aike Müller
CEO
Keezel Inc.
Dear investors and followers,
We have been gearing up for the second half of 2018 and are launching the Keezel on more and more channels. Very excited to now also be available on Staples.com and Sharperimage.com. We are pushing with some more PR events as we do understand that being widely available in itself is great and necessary but not enough.
We’ll keep you posted on our progress and in the meantime, feel free to spread the word, tell your friends or invest in Keezel. There are only 19 days left on our campaign.
Aike Müller
CEO
Keezel Inc.
Dear investors and followers,
As you have seen, we have extended our campaign. This is the final extension. Our Startengine campaign will close in 22 days. We are extremely proud and honored to have more than 600 investors from around the globe who believe in the Keezel vision and future.
You can still join or increase your investment in Keezel on our Startengine campaign page.
Aike Müller
CEO
Keezel Inc.
[The following is an automated notice from the StartEngine team].
Hello! Recently, a change was made to the Keezel offering. Here's an excerpt describing the specifics of the change:
Keezel is extending the end date of their offering.
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
Dear investors and followers,
As we mentioned in our last update, we are currently manufacturing our largest batch of Keezels ever. Manufacturing is a world in itself and something that has given us some headaches in the past but also tremendous amounts of energy and excitement. Walking inside these factories makes you understand how the entire world is thoroughly connected through all the products we make and use every day.
We wanted to show you a little bit of a peek inside some of our factories and explain our supply chain a bit better.
Electronics
Our electronics are the most important (and costly) part of the Keezel. It’s comparable to a computer (or phone) as it contains components you are probably familiar with: processor, ram, storage, wifi, USB connectors, charging circuit. We’ve made a video in the past in our electronics factory, which you can watch by clicking the image.
Plastics
We actually produce our plastics at the same factory which made the moulds used for producing the plastics. It’s a very pleasant and skilled partner and because our volumes are still small (compared to the huge brands) it made sense to continue plastic production with this partner. Again, we made a video about this process, which you can watch by clicking the image.
Battery
We’ve carefully selected our battery manufacturer as we wanted a reputable company with batteries of the highest quality. We’ve found a great partner and have thoroughly tested the batteries (UN38.3 certified). This includes tests, such as dropping a 20 pound weight on top of the exposed batteries or keeping them at 161 degress fahrenheit (72 celsius) for 6 hours and then exposing them to -40 degrees fahrenheit (which coincidentally is -40 degrees celsius as well).
Then there are smaller cost items, like the antennas, travel case, usb cable and packaging which we all get through different partners.
All of these components get to our assembly line where a skilled crew is working to building and testing every single Keezel they assemble. At all times we have someone present who is performing quality control to ensure top quality.
We hope you’ve enjoyed reading and watching some of this background information about the Keezel business. As always, if you are interested in investing in Keezel please visit our offering on Startengine.
Aike Müller
CEO
Keezel Inc.
Dear owners and followers,
We just placed our largest order ever with our factory. We wanted to give you some background information on the demand we are seeing.
Demand from Retailers
Last month we participated in an Amazon Deal of the Day event, which has given us the biggest single day sales ever. As we are working with more and more stores we learn more about how to drive retail sales. We are working to open more channels, but also to grow the channels by driving brand awareness. At the same time we are actively working with our sales partners to participate in more sales events. Some of the largest retailers require us to have inventory of several thousand units available in their warehouses before we become eligible for some of the largest sales events throughout the year. Our new order will make us eligible for such events.
Promotion we used for the Deal of the Day event
B2B Demand
Now that we are closer to B2B integration of Keezels with corporate infrastructure (see our last update on the Startengine campaign page), we can start pushing on our B2B sales funnel. B2B sales cycles tend to take longer, but can result in much larger orders than you would typically see in the consumer space.
Business Partnerships
Interest has popped up in the security industry to partner with Keezel. We are in multiple conversations with cyber security companies on bringing the Keezel product to their customer base. This gives us an affordable way to reach many more potential customers who are already aware of the problem that we are solving.
Global Demand
We are seeing demand in other markets (mostly Europe and Asia) as well, which has helped us place the current larger order with our manufacturer. The larger order has made it possible to get better prices in our supply chain, which in return allows us to allocate more funds to R&D of the next hardware and software version.
If you are interested in joining our campaign, please visit our Startengine campaign page.
Aike Müller
CEO
Keezel Inc.
Dear followers and investors,
We wanted to give you an update on our Keezel for Business proposition. As you probably know Keezel started out as a consumer product on Indiegogo, but has received a lot of requests from businesses to protect their company data and employees.
For this reason we have increased our efforts on the Keezel for Business proposition. Keezel for Business aims to seamlessly integrate with existing company infrastructure. This way it can be an extension of the company network and allow employees to connect securely with all their devices to their corporate network.
You may be familiar with corporate VPN and RSA tokens. The risk in these solutions is that the employee will still need to connect their laptop or phone to, for example, a Starbucks network (or fake Starbucks network!). On this network the employee will have to accept terms and conditions and click buttons, all while the corporate VPN connection is not yet active.
Keezel for Business allows employees to connect their Keezel to the public WiFi network first and establish a secure connection. Only then, corporate data is allowed to pass, fully encrypted, over this network. On top of this there is phishing protection, to further bolster the corporate cyber security fortress.
In the past week we have succesfully completed integration with corporate VPN test servers, bringing us an important step closer the huge corporate market. Smaller businesses, without any VPN network of their own, can get their entire VPN solution serviced by Keezel.
If you are working for a company, or know a company, who would be interested in protecting themselves online, please let us know here:
Alternatively, if you are interested in investing, please visit our Startengine campaign page:
Thanks,
Aike Müller
CEO
Keezel Inc.
Dear owners and followers,
We’ve had exciting weeks as we were invited to Taiwan to meet with some of the biggest companies in the technology manufacturing space. This has allowed us to create new connections for what are potentially huge partnerships.
I was honored to have had the opportunity to sit down with the Mayor of Taipei Wen-Je Ko to talk about the importance of online security and privacy and Keezel.
At the same event the Keezel booth was being setup at INNOVEX/Computex in Taipei,Taiwan as part of the Global Startup Talents.
If you are interested in joining our campaign, please visit our Startengine campaign page.
Aike Müller
CEO
Keezel Inc.
[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Keezel has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Keezel be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
[The following is an automated notice from the StartEngine team].
Hello! Recently, a change was made to the Keezel offering. Here's an excerpt describing the specifics of the change:
Keezel is extending the end date of their offering.
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
Dear Owners and Followers,
We are excited to share that we’ve now raised over $550,000 USD from over 500 investors all around the world. If it wasn’t clear enough with the daily news on privacy and security breaches, your support shows the need for private internet is greater than ever.
If you are interested in joining our campaign, please visit our Startengine campaign page
Thank you for helping us contribute to a safer and more private internet.
Aike Müller
CEO
Keezel Inc.
[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Keezel has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Keezel be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Hello! Recently, a change was made to the Keezel offering. Here's an excerpt describing the specifics of that change:
Keezel has extended their campaign and updated their 2017 financials.
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Keezel has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Keezel be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Hello! Recently, a change was made to the Keezel offering. Here's an excerpt describing the specifics of that change:
Keezel will be extending their offering for 60 days.
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
Hello!
We are super excited to work with Target Open House! We’re one of around 15 products that will be featured in the Garage space at Open House. This is a first step in our collaboration with Open House and we obviously aim to work together even more closely with them.
Target Open House is a first-of-its-kind connected home lab that showcases what’s possible today for guests and invites them to have hands-on interaction with new products and services.
The space is meant to invoke curiosity and exploration.
Open House will be a place for Target to invite the connected home community to exchange ideas, share work and spur dialogue – at events like meet-ups and product demos.
Open House will help Target and its partners quickly get products into consumers’ hands and learn more about how connected home products and services can come to life in a retail environment.
We are working on other retail channels as well and should have more news for you soon.
In the mean time if you are interested in investing, join us now.
Thanks!
Aike & Friso
Hi everyone,
We followed up on our CES leads for the insurance industry. To recap, insurance companies are launching Cyber insurance for businesses who are at risk of being hacked.
Not only did we get a lot of interest at CES, but when we got back we received a call from a contact of ours at Allianz Insurance (one of the largest insurance companies in the world). This morning we had a film crew to film our company and Keezel and explain the importance of preventive measures in protecting businesses against cybercrime.
This will help us get exposure in the insurance company and we are obviously building on this relationship to see if we can develop it into a commercial collaboration as well.
As you will have noticed, we have triggered a disbursement for the startengine campaign, allowing us to invest further in growth. We’ll be reaching out to all of you have invested to be able to claim your perk associated with your investment.
If you are interested in investing, join us now.
Thanks!
Aike & Friso
[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Keezel has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Keezel be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Hello! Recently, a change was made to the Keezel offering. Here's an excerpt describing the specifics of that change:
Keezel, Inc. is extending their campaign for 60 days.
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
Hi everyone,
Great news! We just learned…. Keezel won the TWICE Best of CES 2018 award!
“These products and technologies rise above and highlight the best the tech sector has to offer to improve lives, entertain us and increase our knowledge and our productivity.”
John Laposky, TWICE content director.
Some of the other winners include Samsung, LG, HP, Lenovo, JBL. And Keezel is right amongst them.
We are very proud and grateful that more than 400 investors have joined the Keezel campaign!
And you can be the next one...
Thanks!
Aike & Friso
Hi everyone,
We just got back from CES, the Consumer Electronics Show in Las Vegas. With 100+ conversations a day it is amazing how much you can get out of it in just 4 days at the show and the essential follow-ups in the weeks after.
We met with some of the big US retailers and distributors and on top of that discovered new markets that we want to explore in the coming months.
One exciting opportunity is Keezel as a corporate gift. We have already had 2 orders from companies who wanted Keezel as a corporate gift, but now we have new contacts to see if we can make this into a solid revenue stream in 2018. In addition we have received interest from a number of large insurance companies who see it as a natural fit with the cyber-insurance which they are already selling to businesses in the US.
We know that many of you are well connected and eager to help us grow Keezel. Therefore we’d like to leverage your experience and networks to get the most out of our awesome investor base.
If you know high ranking people in the insurance or corporate gifting industry, please make an introduction and we’ll pitch them Keezel.
Thanks!
Friso & Aike
Hi and a happy new year to all!
We are in full preparation for CES, the annual Consumer Electronics Show held in Las Vegas. It is a huge event with more than 4000 companies presenting their innovations. We are excited to show Keezel to a super relevant audience and we have a full agenda of meetings with distributors, retailers and members of the press.
We received great news: CTA, the show’s organisation has selected us out of the 800 startups presenting at Eureka Park. They organise an invite-only event with industry executives to show the diversity and innovation represented in Eureka Park. We will be pitching and networking together with 9 other selected startups.
If you are at CES and want to meet with us or play with the Keezel or you know someone who is interested will be there for you at our booth at Eureka Park #52336.
Regards,
Aike & Friso
Hi all!
The Keezel team would like to wish you all a happy, healthy and successful new year.
We can look back to a year with great progress. Thanks to you we shipped more than 4000 Keezels which are used in more than 125 countries. The map below shows all countries where Keezel has been used. Don’t worry, we don’t store usage location information, we only have this aggregate total.
We are excited to move into retail next year and to continue to scale up the company.
Cheers,
Aike & Friso
Hello Everyone!
We are excited that Keezel is available in ‘brick and mortar’ retail stores. Ahead of our official launch announcement at CES 2018 we are collecting feedback from real world shoppers at Trueform in Seattle and B8ta in Palo Alto. Shoppers can play with the device, purchase and provide valuable feedback.
What is also exciting is the fact that the Trueform store’s Point of Sale (POS) system runs through the secured Keezel WiFi.
We invite you to come by and see Keezel in action:
TRUEFORM
The Bellevue Collection
575 Bellevue Square, Bellevue, WA 98004
B8TA
516 Bryant Street
Palo Alto, CA 94301
Regards,
Aike & Friso
[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Keezel has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Keezel be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Hi everyone,
We know that travel was the most frequently mentioned reason why consumers bought a Keezel. We are glad to report that it shows in our statistics, Keezel has been used in over 125 countries!
Last month we were invited to pitch Keezel at the Business Travel Summit. This conference is visited by companies and people involved in the business travel industry. As you may well know, and have experienced yourself in your professional career, employees at large companies are frequent travellers. These companies have whole business travel departments that are constantly booking flights and hotels for their remote employees. They are also looking for ways to be compliant with company information security regulations.
So, we pitched our Keezel for Business proposition.
“Everyday hundreds or even thousands of your employees… are connecting their phones and laptops…. to WiFi networks… while working with your companies’ and clients’ confidential information. At the same time we have seen over the past year how Ransomware, Wannacry, Petya, the Equifax hack, foreign government agencies, wreak digital havoc on our lives and businesses. The internet simply is not safe...”
Before we knew it, Friso was grinningly accepting the business travel award. An audience vote for best startup idea for the business travel industry...
On top of this, due to investor interest we have decided to extend the Startengine campaign. Now is a good moment to invest, or if you already invested, help us spread the word about Keezel.
Thanks!
Aike & Friso
Hello! Recently, a change was made to the Keezel offering. Here's an excerpt describing the specifics of that change:
Keezel has extended their offering until January 31st, 2018.
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
Hi everyone!
We received an update that it is now official and public knowledge: Keezel is proud to be part of the membership program of California Institute of Technology (a.k.a. Caltech)!
You may recognize some of the other members of the Caltech Membership Program...
We are looking forward to collaborating with Caltech and accelerate the Keezel mission with the help and knowledge in their department of Computing + Mathematical Sciences.
As you prepare for Thanksgiving, we warmly invite you to invest in Keezel on the Startengine website.
Thanks!
Friso & Aike
Hi everyone!
We are very excited to announce that Keezel won the cyber startup of the year award! This was a public vote from an audience consisting of cyber security experts and CISO’s (Chief Information Security Officer).
We announced our solution for businesses, as we have always seen a lot of interest from businesses. Keezel for business will be a solution across the spectrum, ranging from freelancers, to small and medium enterprises as well as large corporates who want to protect everyone who is working outside the office.
With 6 days left to invest, now is a great moment to participate in Keezel and make the world a more private and secure place.
Thanks!
Aike & Friso
Hello everyone,
A quick update. Due to popular demand we decided to extend the campaign. There are currently 40 days left to invest in the Keezel company.
Keezel joined the California Institute of Technology CMS Partners Program in order to engage with students, connect with research, and support educational and outreach efforts. We attended Caltech CMS's 'Techfest' fair in sunny Pasadena earlier this week where we had great exchanges with students.
Regards and tell a friend!
Team Keezel
[The following is a notice from the StartEngine team].
Hello!
As you might know, Keezel has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Keezel be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Hello! Recently, a change was made to the Keezel offering. Here's an excerpt describing the specifics of that change:
Keezel has extended the end date of their offering to November 27, 2017.
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
Don't know what happened there, but it seems the countdown was off earlier.
Startengine confirmed that the current countdown is correct, which means you'll have 10 hours left to own a part of the Keezel company!
Join us.
Tell a friend.
Team Keezel
This is it, final day! Invest now.
Aike and Friso
Team Keezel
If you want to help people to take back their online privacy and security, now is your chance! We'd love to have you join the Keezel team.
Aike and Friso
Founders of Keezel
Hi everyone!
We see a lot of momentum right now and it would be great we can keep this going for a final push.
With only 2 days left, now is the time to invest and join our team, persuade a friend or family member to come on board, or add on to your current investment if you've been considering doing that.
Aike Müller
Founder & CEO
Hi everyone!
With more and more Keezels arriving at our customers from our Indiegogo campaign, we have been receiving some very positive emails!
“The use of the Keezel with my home network went very well as it was a breeze to set up and use."
“I have received my keezel and I must say it just works. Setup was easy and the functionality is great.”
“I am happy with my product and I am sure once things get going funds wise we will start to see new features and updates.” (the answer: absolutely, working on it!)
“First and foremost I love my Keezel! I cannot express how much I love this thing with no tracking, no ads, and a secure piece of mind when online. Thanks guys! You Rock!”
Just a few more days left for you to Invest and spread the word about us so we can reach more people and make more happy customers!
Aike Müller
Founder & CEO
Happy Friday, everyone!
With this weekend on our doorstep, it's going to be a big one for us! This weekend represents the last one before our offering closes early next week.
Our momentum has been awesome heading into this last week. We crossed the $250k mark and are aiming for that $300k mark. Continue spreading the word with friends and family as we hit this crucial home stretch!
Also, some exciting news to share: we just confirmed our booth for the Consumer Electronics Show in Las Vegas in the first week of January. Our goal of this trade show will be to sign more retail and distribution deals and make sure Keezel will be widely available to everyone in 2018.
Thank you all for your continued support. Have an awesome weekend!
Aike Müller
Founder & CEO
Today marks one week remaining in our investment offering. Continue sharing our StartEngine link with friends and family to help us finish on a high note!
Our momentum has been awesome over the past week. We are very excited to have a grand total of 208 investors and over $240,000 of investments so far and every day more people are joining.
Make sure to jump in as long as the offering is available and help us bring privacy and security to everyone!
Aike Müller
Founder & CEO
Over the past few weeks the total number of investors has doubled to a whopping 180 investors. We are now just 2 weeks away from our investment offering closing.
With only 2 weeks left, now is the time to invest and join our team, persuade a friend or family member to come on board, or add on to your current investment if you've been considering doing that.
Aike Müller
Founder & CEO
[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Keezel has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Keezel be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
We are 3 weeks into our campaign and we have raised over $150k from more than 90 investors. On top of that we have many more people who have expressed their interest to joining the current investor base.
We love having such a committed and engaged community behind us. It’s what drives our team to work hard every day.
Thank you to all of you for joining our mission and remember - our success is your success so keep telling family and friends!
Team Keezel
Hello fellow privacy enthusiasts!
Since the last update we have 27 new investors, bringing the total to 67 investors!
We received some questions from international investors about the steps required to invest:
International Investors need to upload a passport / National ID and proof of address. Proof of address should be on your National ID, but if it is not, then you can provide a utility bill or some government issued form, that has their physical address and name on the document.
If you use a creditcard for your investment, make sure to add the correct address that is associated with your creditcard as an automated address check will be part of the process.
As per our posting agreement, we may choose to complete our first closing once 21 days have passed and we have hit the minimum so we can get rolling on our exciting growth plans. After doing so we’ll continue to accept investments until our official closing date so keep spreading the word!
Thank you all for your support!!
Team Keezel
We’re now officially one week post-launch, and we’ve already hit over $90,000! This is an incredible start to our campaign and we are well on our way to our goal. Thank you to the early 40 investors who were among the first to see our vision and passion to help us reach this milestone mark in the first week.
For those of you reading this update and still considering an investment, now is a great time to ensure a spot on our team before we reach our goal and close our investment offering. We’re excited to have you as a part of our team!
We have received some questions from international investors about the required documents to upload. You can always reach out to the StartEngine investors services team at contact@startengine.com for individual help!
Finally, because word of mouth is the most powerful form of marketing, we’d love it if you share our offering with anyone you know who might be interested in investing. We’re excited to see how our second week unfolds!
Team Keezel
Friends and Investors - we’ve made amazing progress thanks to supporters like you!
We are super proud to have 19 investors who joined us already! On top of that we have many more of you who have indicated their interest and are eager to stay in touch… or join!
This has been an incredible start to our campaign. We are working on some exciting news to share to you pretty soon, so stay tuned! As an investor, our success is your success. We hope you will share our campaign with your networks to get the word out about startengine.com/startup/keezel
We thank each and every one of you for showing your support and love. It's an exciting time and we appreciate your continued support and involvement in the project!
Let’s bring online privacy and security to everyone!
Team Keezel
Wow! Only one day after launching and we have already raised over $65,000! We’re so excited to officially launch our offering on StartEngine, and very grateful we are off to a amazing start.
Our team has put a lot of time and attention to detail into making this page the ultimate resource for you, as a potential investor. This page will be updated periodically with campaign milestones, news and other noteworthy items, so check back often and share the link with any family and friends who might be interested in investing.
Additionally, if you have any questions that we haven’t already addressed, please feel free to leave them in the comments section at the bottom of the page. We are super grateful for the feedback we have gotten so far.
Thank you for checking out our page and considering our offering. We are incredibly excited to take this big step as a company and we’re honored to welcome you to our Keezel team!
Aike Müller
CEO Keezel Inc.
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