Karla & Co

Celebrate tu Cultura!

Karla & Co

Celebrate tu Cultura!

Scottsdale, AZ
Fashion & Apparel
Karla & Co is a clothing and accessories brand created by Latinas, for Latinas, encouraging its audience to express their culture through apparel. Karla & Co makes high quality, affordable clothing and accessories for adults and children and has had over 36,000 orders to date.

$50,863

raised
73
Investors
$12M
Valuation
$3.00
Price per Share
$255.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.01M
Offering Max
Reg CF
Offering

$50,863

raised
73
Investors
$12M
Valuation
$3.00
Price per Share
$255.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.01M
Offering Max
Reg CF
Offering

Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

Rewards

Get rewarded for investing more into Karla & Co:

$255+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$255+
Investment
$255+
Receive a LIMITED EDITION ‘I Invested Latina’ hat and keychain and a $25 Karla and Co. gift card + 5% Bonus Shares and a 10% OFF coupon code.
$500+
Investment
$500+
Receive a LIMITED EDITION ‘I Invested Latina’ hat and keychain and a $50 Karla and Co. gift card + 5% Bonus Shares and a 10% OFF coupon code.
$1,000+
Investment
$1,000+
Receive a LIMITED EDITION ‘I Invested Latina’ hat, keychain, and a $100 Karla and Co. gift card + 5% Bonus Shares and a 15% OFF coupon code.
$2,500+
Investment
$2,500+
Receive a LIMITED EDITION ‘I Invested Latina’ hat, keychain, beachcomber bag, and a $250 Karla and Co. gift card + 5% Bonus Shares and a 15% OFF coupon code.
$5,000+
Investment
$5,000+
Receive a LIMITED EDITION ‘I Invested Latina’ hat, keychain, beachcomber bag, pin, get on our early access product drop list, Carlitos the Camel and a $500 Karla and Co. gift card + 8% Bonus Shares and a 20% OFF coupon code.
$10,000+
Investment
$10,000+
Receive a personalized LIMITED EDITION ‘I Invested Latina’ hat, keychain, beachcomber bag, pin, get on our early access product drop list, Carlitos the Camel be a guest to our launch party, […] + 10% Bonus Shares and a 20% OFF coupon code.
$15,000+
Investment
$15,000+
Receive a personalized LIMITED EDITION ‘I Invested Latina’ hat, keychain, beachcomber bag, pin, get on our early access product drop list, Carlitos the Camel be a guest to our launch party, [...] + 10% Bonus Shares and a 20% OFF coupon code.

Reasons to Invest

Karla & Co is early to market, as one of the first Latina brands launched on Etsy and a standalone website, and has an impressive 45% customer retention rate.
The Latino market is undergoing massive growth, with a spending pool of $1.9 trillion per year; the population of Karla & Co’s market reached 62.1 million in 2020, and increased by 23% over the previous decade.*
Karla & Co has created Carlitos the Camel. A stuffed animal that teaches children about the many different cultures and stories within the Latino community. With Carlitos, Karla & Co will be expanding into the larger Latino family market as well.

*Market statistics provided by The Drum and Pew Research Center (sourcesource)

Clothing on a mission for good

Karla & Co was founded in 2017, by Karla and Bryan Butvidas, with the intention of creating high quality, affordable apparel for the Latin market. We are all about spreading positivity, while representing and empowering members of Latin culture. Although our market space was almost non-existent just 5 years ago, it has recently undergone massive growth, as Spanish becomes more and more a part of mainstream American pop culture. With our clothing brand up and running for almost 5 years already, with over 36,000 sales to date, we have an edge on any new competitors in the space!



Founder, Karla Butvidas, is a self-taught designer, social media manager, and branding expert who has successfully launched 3 profitable companies (including Karla & Co) before the age of 30 and has sold over 150,000 products since 2016. Co-founder, Bryan Butvidas, holds an MIT Certificate in Systematic Innovation of Products, Processes, and Services, has held C level positions in 4 different startup companies, has managed over $2 million in ad spend, and has sold over 90,000 books, both published and self-published. 







The Problem


There is a lack of Latina-driven clothing in the fashion world

Many people lack an understanding and education about the various cultures of Latin America, and there is an apparent lack of representation of Latin culture in fashion. 


Simply put, Latinas do not have enough access to Latina brands and Latina-driven clothing. That’s why we make high-end, affordable clothes and accessories that allow our target audience to express themselves through fashion.




The Solution


Apparel that educates, expresses, and empowers 

Karla & Co is Latina-founded and run. Our brand aims to educate the world about the many different Latin cultures, while helping to combat stereotypes. Karla & Co represents an opportunity to express Latin culture in a positive way and empower Latinas to express their culture through the clothes and accessories they wear.



We sell our products directly to our consumers, through the Karla & Co website, and have a high-margin business model. Our apparel is ‘made to order’, which means orders are not created until they are purchased, allowing for very low inventory spend, faster turnaround time, and higher margins. We have had over 36,000 orders to date, with an average order cost of $40, and over 26,000 customers. 






The Market


We are excited to be on the leading edge of such a fast-growing and young market space

We are on the forefront of a market with a rapidly growing customer base. The Hispanic population reached 62.1 million in 2020, and increased by 23% over the previous decade (source). The Latino market is undergoing massive growth, with a spending pool of $1.9 trillion per year (source). Our specific target audience includes Latinas, around the ages of 21 to 38. 


The Spanish language has made its way into mainstream American pop culture, as evidenced by much of today’s pop music. Latin music revenues grew by 37% in the US, within the first half of 2021 (source), and many of music’s biggest stars are learning Spanish so that they can co-produce songs with famous Latin artists.


We realized that this market gap also creates a lack of stories and cultural toys in stores making it hard to keep our kids engaged with our tradition and heritage. So, we created Carlitos as a way to share our Hispanic culture with our children. Now with Carlitos Latino families around the world can share the joy of Three Kings in a more personal way and also a way to share their traditions within non-Hispanic homes.


Carlitos, a child camel, has lost his mother; and in his search for her, he embarks on a fantastic journey with his friend Gabriel, to discover all the magic of January 6, the day of the Three Kings. Join them to live the fantasy behind one of the most incredible traditions of the year.



Karla & Co has several advantages above the competition. We are early to market, as one of the first Latina brands launched on Etsy and a standalone website. Our quality apparel is able to be produced with high-profit margins, at an affordable price point, which is likely why we see such a high retention rate among our loyal customers. 








Our Traction


Steady growth, media features and collaborations with celebrities and notable brands

Karla & Co has been profit positive since sales began, and continues to receive countless 5-star reviews from customers. We were also able to remain profitable during 2 years of COVID-19 not only affecting health, but also supply chains and material costs. 


*The above testimonials may not be representative of the experience of other customers and is not a guarantee of future performance or success.


Our podcast, Gossip in Spanish, has been running since March of 2020, and we have been featured by magazines such as We All Grow Latina and Latina Magazine. Our products have been featured in HBO’s Pa'lante premier box (source) and we have produced clothing in conjunction with Bacardi (source, source, source), as well as partnered with celebrities and influencers who genuinely love our clothes. 


Karla & Co owns two patents: “I Can Laugh in English and Spanish” and “Brava Pero Cute” and has a loyal customer base with a customer retention rate of about 45%.




Why Invest


Karla & Co is spearheading a niche industry and has promising plans for the future

Our 3-5 year goals are as follows:

  • Apparel in major retailers like Wal-mart, Target and hundreds of boutiques around the US, Puerto Rico, Mexico and throughout South America
  • 50+ monthly wholesale boutique
  • Full FBA with Amazon
  • 2 brick and mortar stores
  • 10 co-branded partnerships
  • Expand our children’s brand, “Carlitos the Camel”
  • 1 million podcast listeners
  • Major warehouse with at least 5 to 6 employees


We intend to use this raise to fund these next ventures, rebrand our products and website, create a Karla & Co app for iPhones and Androids, begin YouTube development and hire for roles such as content creators, an ad specialist and more. This year, we will also begin utilizing the TikTok platform for our marketing, as it has helped countless businesses to organically grow their audience and is an especially fast-growing market for Latino creators. SMS is also a major push we are focusing on this year, as the conversion rate and ROI  we've seen using SMS are double to triple compared to our email blasts.


Most importantly, Karla & Co will remain committed to celebrating positivity and empowering our customers, while educating the general public about Latino culture and breaking stereotypes. As the industry continues to grow at an all-time high, we hope you will join our mission of creating authentic cultural connections across the Hispanic diaspora!






Undo (⌘Z)

In the Press

Telemundo

11AM - Segment Mujer Imparable: reconecta con sus raíces

Telemundo

5PM - Segment - Mujer Imparable: impacta comunidad con frases latinas

NBC Miami

Beauty and Lifestyle Products Created by Women

BELatina

These Are 15 of Our Favorite Latinx-Owned Brands on Etsy

Hip Latina

15 Empowering Statement Tees From Latinx-Owned Brands

Offering Summary


Company

:

Karla and Co, Inc.

Corporate Address

:

10869 N Scottsdale Rd #103 - 807, Scottsdale, AZ 85254

Offering Minimum

:

$9,999.00

Offering Maximum

:

$1,006,998.00

Minimum Investment Amount

(per investor)

:

$255.00











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

3,333

Maximum Number of Shares Offered

:

335,666

Price per Share

:

$3.00

Pre-Money Valuation

:

$12,000,000.00











*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

Time-Based:

Friends and Family Early Birds
Invest within the first 48 hours and 15% bonus shares.

Super Early Bird Bonus
Invest within the first week and receive 15% bonus shares

Early Bird Bonus
Invest within the first two weeks and receive a 10% bonus shares

Amount-Based:

$255+
Receive a LIMITED EDITION ‘I Invested Latina’ hat and keyhain and a $25 Karla and Co. gift card + 5% Bonus Shares and a 10% OFF coupon code.

$500+
Receive a LIMITED EDITION ‘I Invested Latina’ hat and keyhain and a $50 Karla and Co. gift card + 5% Bonus Shares and a 10% OFF coupon code.

$1,000+
Receive a LIMITED EDITION ‘I Invested Latina’ hat, keychain, and a $100 Karla and Co. gift card + 5% Bonus Shares and a 15% OFF coupon code.

$2,500+
Receive a LIMITED EDITION ‘I Invested Latina’ hat, keychain, beachcomber bag, and a $250 Karla and Co. gift card + 5% Bonus Shares and a 15% OFF coupon code.

$5,000+
Receive a LIMITED EDITION ‘I Invested Latina’ hat, keychain, beachcomber bag, pin, get on our early access product drop list, Carlitos the Camel and a $500 Karla and Co. gift card + 8% Bonus Shares and a 20% OFF coupon code.

$10,000+
Receive a personalized LIMITED EDITION ‘I Invested Latina’ hat, keychain, beachcomber bag, pin, get on our early access product drop list, Carlitos the Camel be a guest to our launch party, receive our end of year collection box and a $1000 Karla and Co. gift card + 10% Bonus Shares and a 20% OFF coupon code.

$15,000+
Receive a personalized LIMITED EDITION ‘I Invested Latina’ hat, keychain, beachcomber bag, pin, get on our early access product drop list, Carlitos the Camel be a guest to our launch party, receive our end of year collection box, be a sponsor and guest on our Gossip in Spanish podcast and a $1500 Karla and Co. gift card + 10% Bonus Shares and a 20% OFF coupon code.

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Karla & Co will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $3.00 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $300. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments. Salary payments made to one’s self, a friend or relative.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$15,883.00 USD
$17,816.00 USD
Cash And Cash Equivalents
$1,838.00 USD
$8,001.00 USD
Accounts Receivable
$785.00 USD
$785.00 USD
Short Term Debt
$0.00 USD
$0.00 USD
Long Term Debt
$0.00 USD
$0.00 USD
Revenues And Sales
$374,656.00 USD
$524,498.00 USD
Costs Of Goods Sold
$159,741.00 USD
$129,948.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
$138,618.00 USD
$272,168.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

45K Milestone!

4 days ago


We did it! We hit our first major campaign milestone of 45k raised and it is all thanks to you, our wonderful and generous investors. YOU are the reason we are able to take this company to the next level and YOU are the reason for so many new opportunities showing themselves just in the past 30 days since starting this campaign.

A lot of exciting things are coming in the next two weeks, including the official launch of our boutique section and our official mobile app!

Bendiciones,
Karla

Karla and Co Featured on Disrupt Magazine

11 days ago

The Latest in Latinx Fashion: Introducing Karla and Co

Diversity in the fashion industry has never been more important, and no one knows that better than Karla & Co, the brand truly revolutionizing the future of the landscape. In order to not only survive but thrive, in a 2022 world, companies must be purpose-driven and intentional, utilizing their products for a bigger passion. Enter Karla & Co, the can’t-miss brand for all Latinx women eager to feel seen and heard in the clothes they wear. Made by Latinx women and for Latinx women, Karla & Co will quickly become your new favorite obsession for all trendy casual wear this summer.

READ THE FULL ARTICLE HERE

EMMY Award Winner, Pili Montilla, Joins Karla and Co.

15 days ago

Today we are excited to announce a new member to our Karla and Co. familia, EMMY award winner, Pili Montilla. Pili has become a powerhouse to the brand, driving it into new corners of the Latina market, and her own style has inspired us to expand into different trends, colors, and designs. She has become a tremendous cornerstone in our growth and has exposed Karla and Co. to her extensive network of fantastic people around the world.

"For some time now, I've been patiently waiting to join forces and invest in an amazing Latina-owned, small business. I wanted to be part of something super special that celebrated and elevated our cultura. As soon as I met Karla, I knew these two Boricuas were destined to build great things juntas.  Karla & Co's humor, quality, and message as well as Karla's work ethic, creativity, and dedication- which I've been able to witness through our friendship- is unstoppable. I'm beyond excited to co-own, invest and support Karla & Co, created by Latinas, for Latinas." Says Pili.

Pili's current projects include Pili, Raúl & La Música, an uncensored, bilingual Latin music podcast alongside renowned DJ Raúl Campos (KCRW), and is the co-owner of Fun For Life Radio, a radio station available on the world-known digital radio platform DASH Radio, making Pili the first celebrity Latina to own, direct and program a radio station on DASH -alongside fellow celebrities Snoop Dog and Kylie Jenner. Knowing how powerful music can be as a tool for compelling story-telling, Pili hosts and produces Truth & Tunes with Pili Montilla within Fun for Life Radio. T&T is a one-hour weekly radio show where she interviews cultural influencers who share the 5 songs that have shaped and influenced their life and work.

Bendiciones,
Karla and Co.

Karla and Co Featured in The Daily Front Row

18 days ago

PILI MONTILLA-BACKED BRAND KARLA & CO HAS MUST-HAVE SUMMER STAPLES EVERY LATINX FASHIONISTA WILL LOVE



The summer season is upon us, and what better way to kick off the warm weather than with the hottest new brand of the moment? Introducing Karla and Co, the clothing company providing effortlessly chic and affordable options for every LatinX to feel their most confident self.

READ THE FULL ARTICLE HERE

Behind the Scenes with EMMY Winning Producer Pili Montilla

22 days ago

This past weekend we did a photo shoot with the amazing EMMY winning producer & TV host Pili Montilla.

We wanted to capture what Karla and Co is… a fun, positive, colorful brand that celebrates our cultura.

Click here, to check out some of the BEHIND THE SCENES footage.

Bendiciones,
Karla


Perks in Production

24 days ago

We are working on our first round of perk fulfilments this week and will be emailing investors within the next week or two for shirt sizing so we can get your limited edition items pressed and packed and ready for you to rock!

Investors at higher tiers will also be asked for their sweater size. Sizing charts will be provided within that email and note that all our items are unisex.

Keychains, bags, and other physical items are in transit and should all arrive by next Thursday. Digital items, like custom discount codes and gift cards, will be included in your package of physical items.

Be on the lookout for an email from us around the 15th of June.

Bendiciones,
Karla

 

Karla and Co Now Accessible in Spain!

29 days ago

As part of our expansion plan into international markets, we've recently launched in our second most requested country from customers, behind Mexico, which was been Spain. After months of testing quality and shipping times, we've finally found a manufacturer that can produce the same quality on the same materials as our Arizona warehouse and deliver products to our NEW customers in Spain within 4 business days at non-international rates. Before it cost customers from Spain around $20 to $25 per package and we've cut that by more than 60% and transit time of 14 business days to 4.

Marketing to Spain is scheduled to launch next week and our team will slowly build out audiences to allow us to scale in spending.

Our next target market will be Mexico and then slowly scale into Central and South America.

Bendiciones,
Karla


New Colors and Sizes!

about 1 month ago

Here at Karla and Co., we have recently expanded our shirt color options per the request of our customers, and have been listening to their suggestions and have added XS and XXXL sizes to our most popular shirts and new shirt designs going forward.

Due to the global logistics issues from late last year, XXXXL and up sizes have been hard to come by and we are working hard with three of our suppliers to lock in stock when they become available again mid-Summer.

The money raised here on StartEngine will allow us more flexibility in ordering in bulk so we can make sure we are able to provide our customers with amazing clothing no matter their shape or size.

Bendiciones,
Karla

Inspiring Future Latina Business Owners

about 1 month ago

Our mission is simple, create a space for Latinas to find clothing and accessories that allow them to represent their culture through positive expression and to develop family products, like Carlitos the Camel, to educate generations about all the amazing Hispanic traditions, foods, and to show that we are not all the same.

In 2 weeks, 60 investors have already sent a message saying "I INVESTED LATINA" and with that message, investors inspire more Latinas to realize that their dreams can easily become a reality with the support from others who believe in them.

So when you invest with Karla and Co, you are doing more than just growing our business, but you are growing the seeds inside the minds of other future Latina entrepreneurs.

Bendiciones,
Karla

We've Raised 20k in 48 Hours!

about 2 months ago

In two days from our launch, our campaign has gone over 20k! Words can not describe the level of excitement that we have.

We personally want to thank everyone who jumped on our Early Bird family and friends offer. These early investments are proof of the belief in our company and as we grow, that proof will inspire others to create amazing things.

As the weeks go on, updates of milestones and company announcements will be shared, so you are constantly informed of our progress. Make sure to follow us on Instagram to see daily updates from our company in general.

As a reminder, our campaign currently has only 3 days left of its Super Early Bird Bonus and 10 days left on its Early Bird Bonus offer.

Bendiciones,
Karla


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