Island Brands

Crisp. Clean. Crushable.

Island Brands

Crisp. Clean. Crushable.

Charleston, SC
Food & Beverage
Island Brands USA produces all clean, better for you, super premium beer, using only the highest quality ingredients. A competitively priced mainstream ‘better for you’ beer brand that leverages best in class digital technology and is proudly American made and owned.

$184,788

raised
$4,057,547
previously crowdfunded
138
Investors
$117M
Valuation
$7.91
Price per Share
$245.21
Min. Investment
Preferred
Shares Offered
Equity
Offering Type
$942K
Offering Max
Reg CF
Offering

$184,788

raised
$4,057,547
previously crowdfunded
138
Investors
$117M
Valuation
$7.91
Price per Share
$245.21
Min. Investment
Preferred
Shares Offered
Equity
Offering Type
$942K
Offering Max
Reg CF
Offering

Rewards

Get rewarded for investing more into Island Brands:

$245+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$250+
Investment
Tier 1- $250
Exclusive Island Local Trucker Hat Exclusive Island Local Sticker Ownership certificate
$500+
Investment
Tier 2- $500
1 Exclusive Island Local Hat 1 Exclusive Island Local Sticker 2 Exclusive Island Local Pint Glasses 15% off for 1 year in Island Brands USA Merch Store Island Local Founders Club "Lifetime Status" Ownership certificate
$1,000+
Investment
Tier 3 - $1000
2 Exclusive Island Local Hat 2 Exclusive Island Local Sticker 4 Exclusive Island Local Pint Glasses 25% off for 1 year in Island Brands USA Merch Store Island Local “Founders Club“ Lifetime Status Ownership certificate
$5,000+
Investment
Tier 4 - $5000 + 5% Bonus Shares
2 Exclusive Island Local Hats 2 Exclusive Island Local Stickers 4 Exclusive Island Local Pint Glasses 25% off for 1 year in Island Brands USA Merch Store Island Local “Founders Club“ Lifetime Status Ownership certificate
$10,000+
Investment
Tier 5 - $10,000 + 5% Bonus Shares
2 Exclusive Island Local Hats 2 Exclusive Island Local Stickers 4 Exclusive Island Local Pint Glasses 25% off for 1 year in Island Brands USA Merch Store Island Local “Founders Club“ Lifetime Status Ownership certificate See more in terms below
$25,000+
Investment
Tier 6 - $25,000 + 10% bonus shares
2 Exclusive Island Local Hat 2Exclusive Island Local Sticker 4 Exclusive Island Local Pint Glasses 25% off for 1 year in Island Brands USA Merch Store Island Local “Founders Club“ Lifetime Status Ownership certificate See more in terms below
$50,000+
Investment
Tier 7 - $50,000 + 15% bonus shares
2 Exclusive Island Local Hat 2 Exclusive Island Local Sticker 4 Exclusive Island Local Pint Glasses 30% off for 1 year in Island Brands USA Merch Store Island Local “Founders Club“ Lifetime Status

Reasons to Invest

1. Island Brands continues to outpace our competition in the domestic premium beer category. 




2. Our growth trajectory, Premium brand position, manufacturing capacity, and go to market strategy enables us to leverage our success to scale and grow quickly in the domestic and international markets.


3. The domestic beer market is valued at over $116 billion and beer consumption is up over 10% in the Southeast footprint where Island Brands is currently distributed.


4. Island beer is distributed by 46 "best in class" beer focused distributor partners that service 120,000+ points of distribution in our footprint.


Island Brands are made for thrill seekers, outdoor enthusiasts, and beer drinkers everywhere. Whether you’re hitting the trail or riding the swell, a cold, crisp Island is the perfect companion. Born on the coast, enjoyed wherever your next adventure takes you.


Overview


The Founding Story

The Island Brands’ story began on a rum soaked trip to Cuba, when founders Scott Hansen and Brandon Perry discovered that the country had low quality and very limited options when it came to beer. They set out on a mission to make better beer more accessible to Cuba. Brandon and Scott, both serial entrepreneurs, began working to perfect a recipe for an all-clean, easy-drinking beer and, after two years of recipe testing, Island Coastal Lager was born. The duo quickly realized they had created something very special, combined with their branding and digital technology, that could compete with the biggest beer brands in the market. While there are still political obstacles that we face with getting the beer to Cuba, Island Brands has already flourished throughout the Southeastern US. 



Our goal to bring better beer to Cuba hasn’t changed, but now we have an even bigger mission: to bring our all clean, easy drinking beer brand family to the world.

The Problem


Consumers have a quandary of choices between products produced by corporations and craft brands.

The choices are confusing and it’s become harder for consumers to find a brand they can call their own.

The Solution


An all-clean, better-for-you beer brand leveraging digital technology and best in class branding to grow and engage our raving fan community. 

Our solution was to create a brand family and new sub vertical of all-clean, super-premium beer products. We brew our beers using only water, malted barley, yeast and hops. Our portfolio is anchored by two core flagship products in the market: Island Coastal Lager and Island Active. 






Coming Soon



* Images used are in the prototype phase, Island Pomelo is not currently available on the market.

* Images used are in the prototype phase, Island Get Active Pack is not currently available on the market.


*Images used are in the prototype phase, Island Hard Variety Pack is not currently available on the market.

** Source


* Images used are in the prototype phase, CRUSH is not currently available on the market.

** Source

Perks




Our Traction


Major week over week growth in 2021 and the #1 fastest growing beer brand family in the Southeast.


Along with rapidly expanding Domestic distribution, we are exporting Island beer to international markets, including the Bahamas and to China with Costco International. 

Island Coastal Lager is also served fleetwide on Carnival Cruise lines, providing exposure to over 14 million passengers annually. 


Major Retailers That Carry Island Brands:




The MArket


A focus on retail has positioned Island Brands to outperform the market.

Source


We have seen major growth in our company and the beer industry as a whole, since the onset of COVID19. Island brands has solidified it’s position to compete in major retail where most consumers are purchasing their beer. Where most companies have been adversely affected by the pandemic, Island Brands is growing at a rate of approximately 75% overall compared to prior years. Island Brands has the second highest YOY growth for beer brands in the Southeast and the highest growth in the largest major grocery chain in the Southeast region. 

The Business Model


Retail focused lifestyle beer brand with expanding distribution and strategic data driven marketing plan.

Our current distribution footprint is in the Southeastern United States, selling into major grocery, independent retailers, convenience stores, bars, restaurants, and venues, statewide in VA, NC, SC, TN, GA, AL, and FL. Island Brands also exports to the Bahamas, China, and fleetwide on Carnival Cruiselines.

As a retail-focused brand, we continue to experience high growth. Our pricing strategy puts us exactly where we want to be on the retail shelves, usually at the same price or lower than the Premium Domestic and Import beers we compete with.

Our branding DNA has timeless heritage in its design elements and an authentic lifestyle overlay that makes us easily discoverable and shareable to our target consumer market. 

All trademarks are owned by the companies subsidiary American Beverage Holdings LLC. 

We are not only a beer brand, but an authentic and exciting lifestyle brand. Our omni-channel lifestyle marketing strategy uses the latest digital media platforms to go deeper into our markets and to engage our Island brands community.

Authentic Lifestyle Brand:



How We Are Different


Disrupting the market with our all clean, better for you products.  

Leveraging bleeding edge digital technology, we believe allows Island Brands to disrupt the beer industry like no other time in history. Our community of raving fans continues to grow and accelerate our sales wherever the products are available.  

The Vision


Expanding global distribution while growing deeper connections with our community of raving fans.

We will continue to innovate products with only the finest ingredients. Island Brands is committed to our loyal community of fans that support our mission to bring better quality beer and an authentic lifestyle brand to the world.

New to the Island




OUR LEADERSHIP


Meet The Founders

Co-Founder Brandon Perry is a serial entrepreneur, has founded, built and or successfully exited companies in the technology, finance, SaaS, marketing and consumer package goods verticals over his career. 


Co-Founder Scott Hansen is a connector and innovator that has consistently brought value to partners and shareholders alike. A Citadel graduate, he has started and successfully exited companies in the healthcare, technology, and marketing verticals.



A strong, diverse team with a common goal to disrupt the beer industry

 

We assembled a team with over 100+ years of combined experience that come from a wide array of professional backgrounds, in technology, marketing, consumer packaged goods (CPG), and from some of the most beer recognized brands in the world. Our team moves decisively and has chosen to break from convention so we can disrupt and innovate in the beer space!  We are making history in the beer industry and are aligned to meet the ever changing needs of a high growth brand. 

Why Invest


A trailblazing premium lifestyle beer company on a mission to bring better beer to the world


Our mission is to bring our all-clean brand family and infectious lifestyle branding to the world. Help us spread good vibes and come along for the ride!


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In the Press

Forbes

Chasing Michelob Ultra: Craft Brewers Unleash Wave Of Low-Calorie Challenger Brands

The Street

How the Beer Industry Has Been Affected by the Covid-19 Shutdown

Garden and Gun

Your New Boat Beer Is Here

Outside Business Journal

Island Brands USA is the Fastest Beer Brand to raise $1M on StartEngine

Offering Summary


Company

:

ABH Holdco, Incorporated

Corporate Address

:

49 Immigration St. Suite 204, Charleston, SC 29403

Offering Minimum

:

$9,998.24

Offering Maximum

:

$942,429.04

Minimum Investment Amount

(per investor)

:

$245.21











Terms


Offering Type

:

Equity

Security Name

:

Series CF Non-Voting Preferred Stock

Minimum Number of Shares Offered

:

1,264

Maximum Number of Shares Offered

:

119,144

Price per Share

:

$7.91

Pre-Money Valuation

:

$116,846,804.76











*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives and Bonuses*

Tier 1- $250

Exclusive Island Local Trucker Hat 

Exclusive Island Local Sticker

Ownership certificate

Tier 2- $500

1 Exclusive Island Local Hat  

1 Exclusive Island Local Sticker  

2 Exclusive Island Local Pint Glasses  

15% off for 1 year in Island Brands USA Merch Store

Island Local Founders Club "Lifetime Status"

Ownership certificate

 

Tier 3 - $1000

2 Exclusive Island Local Hat 

2 Exclusive Island Local Sticker  

4 Exclusive Island Local Pint Glasses  

25% off for 1 year in Island Brands USA Merch Store

Island Local “Founders Club“ Lifetime Status 

Ownership certificate 

Tier 4 - $5000

5% Bonus Shares  

2 Exclusive Island Local Hats  

2 Exclusive Island Local Stickers  

4 Exclusive Island Local Pint Glasses  

25% off for 1 year in Island Brands USA Merch Store

Island Local “Founders Club“ Lifetime Status

Ownership certificate

Tier 5 - $10,000

2 Exclusive Island Local Hats  

2 Exclusive Island Local Stickers 

4 Exclusive Island Local Pint Glasses  

25% off for 1 year in Island Brands USA Merch Store

Island Local “Founders Club“ Lifetime Status

Ownership certificate

Help Island Brands choose their next beer ! - You will help the Island Brands R&D team choose their next beer. You will have an exclusive behind the scenes look at the recipe fine tuning process and will participate in multiple tasting panels to help finalize a new innovation ahead of bringing it to market.

 

Tier 6 - $25,000

10% bonus shares 

2 Exclusive Island Local Hat 

2Exclusive Island Local Sticker 

4 Exclusive Island Local Pint Glasses  

25% off for 1 year in Island Brands USA Merch Store

Island Local “Founders Club“ Lifetime Status 

Ownership certificate

A one acre oyster reef will be built in your name. This effort will help clean coastal waters, restore critical habitat and provide coastal buffering to our coastline. You will work with Island Brands USA to identify a location and name the oyster reef. A celebration event will be held in your honor once the oyster reef has been established. 

Tier 7 - $50,000

15% bonus shares  

2 Exclusive Island Local Hat 

2 Exclusive Island Local Sticker  

4 Exclusive Island Local Pint Glasses  

30% off for 1 year in Island Brands USA Merch Store

Island Local “Founders Club“ Lifetime Status

Ultimate Island Getaway -Private air travel for you and one guest on Island Brands’ Renegade Seaplane “High Vibe” from Fort Lauderdale to the crystal blue waters of the Bahamas.. Kick back with the Founders for an exclusive 4 day/3 night guided fishing lodge experience. This makes you an island local for life!

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

ABH HoldCo., Inc. (dba Island Brands USA) will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Series CF Non-voting Preferred Stock at $7.91 / share, you will receive 110 shares of Series CF Non-voting Preferred Stock, meaning you'll own 110 shares for $791. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Salary payments made to one’s self, a friend or relative. Vendor payments.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$616,926.00 USD
$504,199.00 USD
Cash And Cash Equivalents
$474,686.00 USD
$160,168.00 USD
Accounts Receivable
$37,721.00 USD
$244,951.00 USD
Short Term Debt
$308,251.00 USD
$219,592.00 USD
Long Term Debt
$0.00 USD
$0.00 USD
Revenues And Sales
$1,622,495.00 USD
$1,213,060.00 USD
Costs Of Goods Sold
$1,485,064.00 USD
$1,369,751.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$1,037,249.00 USD
-$1,138,601.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Post and Courier | Sudsy sales surge has Charleston beer entrepreneurs looking South, offshore

4 days ago

Island Brands is considering expanding its distribution territory to include Puerto Rico, the Dominican Republic and Costa Rica. The move follows triple-digit growth in sales in the company's key Southeast markets, including the Carolinas and Georgia. 

Read full article

PR Web | Island Brands USA’s Significant Fourth-Quarter Growth

8 days ago

 “We have enjoyed a nice growth trend of Island Brands beers in 2021 highlighted by two BOGO events at our largest customer, Publix, and we are glad to see the formulation of a C-Store strategy to address that important channel of trade. The folks at Island Brands have been very instrumental in navigating the supply chain successfully during these challenging times. It’s refreshing to do business with the kind of laser focus and clear objectives that Island Brands brings to the table.” Added Chris Dayock, VP of National Accounts at J.J. Taylor Distributing of Florida 

Read full article

 

BroBible | Island Brands Beer: How Two Buddies Are Taking On Big Beer With A Light Beer And Chill Vibes

18 days ago

The Island Brands Beer has some parallel through lines to the ones above: Friendship, good times, and a viable need in the wider beer marketplace for a truly crushable light beer. The guys have all kinds of things in the work: An Island Cabana bar in coastal waters as a sort of consumer hub for hanging out, for example. Loyalty programs. An app called the Island passport app to help with customer and retail data. Merch and music. “Very soon we’re going to be launching in Mississippi, Louisiana, Texas. We’re bringing out the best of breed talent. We’re going to roll this out nationwide and, hopefully, emerge bigger than some of the brands.” 

READ MORE

Authority Magazine | Meet The Disruptors: Brandon Perry Of Island Brands USA On The Three Things You Need To Shake Up Your Industry

20 days ago

Disruptive action always seems to be frowned upon by the middle of the bell curve followers. In order to be a disruptor you need to take risks and have a very short memory when people tell you your ideas are crazy or cannot be executed. In 2021, Island Brands became the fastest-growing super premium domestic can family in the Southeast; and, in keeping with Brandon and Scott’s original mission, boasts a line of products that are all-natural, GMO-free and contain zero fillers, zero artificial flavors, zero adjuncts. 

READ MORE

Garden & Gun | Your New Boat Beer Is Here

22 days ago

Island Coastal Lager, founded just last year by two friends from Sullivan’s Island, South Carolina, takes an even milder approach. “It has a soft sweetness from the malt, with a less distinct hops character,” Macquarrie says. ICL is widely available throughout Southern beach states—even inland in Atlanta and Birmingham. “The brewers have put thought into these beers,” Macquarrie says, “but you don’t have to think a lot about drinking them.” Cheers to that. 

READ MORE

Forbes | Island Brands Unleash Wave Of Low-Calorie Challenger Brands

23 days ago

So, what’s driving so many small breweries to shift their focus toward the lighter side of the beer market? For his part, Scott Hansen, the cofounder of South Carolina’s East Island Brewing, which makes Island Coastal Lager and is rolling out an 88-calorie competitor called Island Active, said the broader consumer packaged goods industry has been focused on creating “better for you” products for years. “Beer is simply trying to catch up,” he said 

READ MORE

Tune in this Friday for a Message from the Big Man Himself!

29 days ago

Santa! We know him! Tune in Friday to @islandcoastallager to hear Father Christmas share some insight on our latest investment and why a Gift of Island makes the perfect present!

Merry Christmas from Island Brands USA!

INVEST TODAY

Distribution Is The Key To Success

30 days ago

Island beer is distributed by 46 "best in class" beer focused distributor partners that service 120,000+ points of distribution in our footprint.

INVEST TODAY!

Flavor Time Is Here At Island Brands

about 1 month ago

We've got some epic new product innovations coming out soon like Pomelo, Lime, Watermelon, and Mango! Learn more on our StartEngine page.

INVEST TODAY!

Tune In To @islandcoastallager At 5pm Today

about 1 month ago

Give the gift of Island! Tune in at 5pm to our main Instagram account @islandcoastallager for a special message. 

TUNE IN!

The Ultimate Gift for the Beer Drinker In Your Life

about 1 month ago

No supply chain issues here! Buy the beer drinker in your life a stake in the fastest growing beer brand in the Southeast 🤙  - crush the link to own a piece of Island Brands today!

INVEST NOW!

All Clean, Better-For-You Investment Strategies

about 1 month ago

We brew our beers using only water, malted barley, yeast and hops. It's a simple method that creates great taste and avoids unhealthy fillers found in many mainstream beers.

INVEST NOW!

Island Active Is The #1 Fastest Growing Beer Brand In The South East

about 1 month ago

Did you know? Island Active is the #1 fastest growing beer brand in the Southeast according to IRI data!

INVEST NOW!

Where Supply Meets Demand In Our Footprint

about 1 month ago

The domestic beer market is valued at over $116 billion and beer consumption is up over 10% in the Southeast footprint where Island Brands is currently distributed.

INVEST NOW!

We're Back In Time For the Holidays!

about 2 months ago

Get yourself and a friend of piece of the Southeast’s fastest growing beer brand as we set our sights on 2022 and beyond!

INVEST TODAY!

Invest By The Numbers

about 2 months ago

Island Brands continues to outpace our competition in the domestic premium beer category. We're the #1 Fastest Growing 12-Pack Brand Family in the US! Learn more on our "Reasons to Invest" page on StartEngine!

INVEST TODAY!

We're Back In Time For the Holidays!

about 2 months ago

Get yourself and a friend of piece of the Southeast’s fastest growing beer brand as we set our sights on 2022 and beyond!

INVEST TODAY!

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