Forbes
Chasing Michelob Ultra: Craft Brewers Unleash Wave Of Low-Calorie Challenger Brands
Island Brands
Crisp. Clean. Crushable.
Charleston, SC
Food & Beverage
Island Brands USA is a superpremium beer brand with a mission to bring better, cleaner beer to the world. Based in Charleston, S.C., Island Brands products are currently available in seven Southeastern states, with expanding domestic and international distribution and fleetwide service across Carnival Cruise lines.
$674,752
raised
$4,057,547
previously crowdfunded
512
Investors
$117M
Valuation
$7.91
Price per Share
$245.21
Min. Investment
Preferred
Shares Offered
Equity
Offering Type
$4.75M
Offering Max
11
Days Left
Rewards
Get rewarded for investing more into Island Brands:
$245+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$250+
Investment
Tier 1- $250
Exclusive Island Local Trucker Hat
Exclusive Island Local Sticker
Ownership certificate
$500+
Investment
Tier 2- $500
1 Exclusive Island Local Hat
1 Exclusive Island Local Sticker
2 Exclusive Island Local Pint Glasses
15% off for 1 year in Island Brands USA Merch Store
Island Local Founders Club "Lifetime Status"
Ownership certificate
$1,000+
Investment
Tier 3 - $1000
2 Exclusive Island Local Hat
2 Exclusive Island Local Sticker
4 Exclusive Island Local Pint Glasses
25% off for 1 year in Island Brands USA Merch Store
Island Local “Founders Club“ Lifetime Status
Ownership certificate
$5,000+
Investment
Tier 4 - $5000 + 5% Bonus Shares
2 Exclusive Island Local Hats
2 Exclusive Island Local Stickers
4 Exclusive Island Local Pint Glasses
25% off for 1 year in Island Brands USA Merch Store
Island Local “Founders Club“ Lifetime Status
Ownership certificate
$10,000+
Investment
Tier 5 - $10,000 + 5% Bonus Shares
2 Exclusive Island Local Hats
2 Exclusive Island Local Stickers
4 Exclusive Island Local Pint Glasses
25% off for 1 year in Island Brands USA Merch Store
Island Local “Founders Club“ Lifetime Status
Ownership certificate
See more in terms below
$25,000+
Investment
Tier 6 - $25,000 + 10% bonus shares
2 Exclusive Island Local Hat
2Exclusive Island Local Sticker
4 Exclusive Island Local Pint Glasses
25% off for 1 year in Island Brands USA Merch Store
Island Local “Founders Club“ Lifetime Status
Ownership certificate
See more in terms below
$50,000+
Investment
Tier 7 - $50,000 + 15% bonus shares
2 Exclusive Island Local Hat
2 Exclusive Island Local Sticker
4 Exclusive Island Local Pint Glasses
30% off for 1 year in Island Brands USA Merch Store
Island Local “Founders Club“ Lifetime Status
Reasons to Invest
1. Island Brands continues to outpace our competition in the domestic premium beer category:
2. Our growth trajectory, product innovations, manufacturing capacity, and market strategy enable us to scale into domestic and international markets.
3. The domestic beer market is valued at over $116 billion. Beer consumption is up double-digit percentages in the Southeast, where Island Brands is currently distributed. There’s a big piece of the pie left for us to crush!
4. We have an established network of 46 best-in-class wholesale partners serving 120,000+ points of sale across our distribution footprint.
*Images used are in the prototype phase, Island Hard Variety Pack is not currently available on the market.
Source
* Images used are in the prototype phase, CRUSH is not currently available on the market.
Source
Overview
About Island Brands
Island Brands was co-founded by serial entrepreneurs Brandon Perry and Scott Hansen after a trip to Cuba — in response to a lack of tasty and fresh-brewed beer on the island. Today, the company boasts a line of superpremium brews and a technology-backed ethos of customer connectivity. Catering to an active, socially conscious consumer, Island Brands delivers a product that’s easy to drink, affordable, and gives back in meaningful ways. As one of the fastest-growing superpremium domestic beer family in the Southeast U.S., Island Brands is proudly American made and owned. Our products are all-natural, GMO-free, and contain zero artificial flavors.
The Problem
Consumers have many choices when it comes to beer.
Very little exists in the space between macro beers from giant corporations and craft beers from independent brewers. That’s where we fit in:
The Solution
A superpremium beer brand that marries the high margins of craft products with the market velocity of domestic macrobrews.
Island Brands’ core lineup of flagship beers and growing family of product innovations combine to form a portfolio that is second to none in the domestic beer market. Product innovations in store for 2022 include glass packaging, new flavors like Island Pomelo Grapefruit, and an exciting expansion of the Island Active line with a new variety pack.
FUELED FOR GROWTH
American-brewed, American-owned: We make the fastest-growing superpremium domestic beers in the Southeast U.S.
Island Brands will expand Gulf Coast distribution into Texas, Mississippi, and Louisiana in early 2022, and we are exploring retail sales in Puerto Rico, the Dominican Republic, and Costa Rica. Island Brands is currently available on board all Carnival Cruise ships, earning 11+ million brand impressions annually, as well as in the Bahamas and China through Costco International. A key growth strategy in 2022 is adding small, independent retailers like convenience stores and gas stations to complement Island Brands’ presence in large grocers and liquor shops.
Major Retailers That Carry Island Brands:
The MArket
A focus on retail has positioned Island Brands to outperform the market.
*Timeframe is Q1 2019 thru Q4 2021
We’ve seen major growth in our company and the beer industry as a whole since the onset of COVID-19. Island Brands has solidified our position by successfully competing in major retail, where most consumers are purchasing their beer. While supply-chain issues and labor shortages have slowed down other companies, Island Brands is growing at a rate of 102%* overall compared to prior years, and IRI results show we have experienced the highest growth in the largest grocery chain in the Southeast.
*Growth represents cases sold 2020 vs. 2021 sales to wholesalers
The Business Model
Retail-focused lifestyle beer brand with expanding distribution and a strategic, data-driven marketing plan.
We continue to experience high growth thanks to our retail-focused marketing plan. Our pricing strategy puts us exactly where we want to be on the retail shelves, usually at the same price or lower than competing premium domestic and import beers.
Our branding DNA is timeless in its design elements and has an authentic lifestyle overlay that makes us easily discoverable and shareable to our target consumer market.
Island Cabana Bar
- One of Charleston’s only waterfront bars
- Located next to Island Brands HQ
- More locations coming in 2022
All trademarks are owned by the companies subsidiary American Beverage Holdings LLC.
We are not only a beer brand but also an authentic and engaging lifestyle brand. Our omni-channel lifestyle marketing strategy uses the latest digital media platforms to go deeper into our markets and to engage our Island brands community:
How We Are Different
Disrupting the market.
Innovating for consumers.
Making a meaningful difference.
In addition to growing our footprint, our sales, and our community of fans, Island Brands also seeks to make an impact by giving back. The company commits to giving back 1% to meaningful causes in the communities it serves.
OUR LEADERSHIP
Meet The Founders
Co-Founder Brandon Perry has founded, built and/or successfully exited companies in the technology, finance, SaaS, marketing and consumer packaged goods industries over his career. Co-Founder Scott Hansen is a connector and innovator who has consistently brought value to partners and shareholders alike. A Citadel graduate, he has started and successfully exited companies in the healthcare, technology, and marketing verticals.
They have assembled a team with over 100 years of combined experience in technology, marketing, and consumer packaged goods from some of the most beer recognized brands in the world. The Island Brands team moves decisively, choosing to disrupt and innovate in the beer space.
Why Invest
Be part of a trailblazing, superpremium beer brand and lifestyle company that shows no signs of slowing down
Join our mission to bring the highest-quality, better-for-you beer to the world — and make a meaningful impact on our communities — with Island Brands.
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In the Press
The Street
How the Beer Industry Has Been Affected by the Covid-19 Shutdown
Garden and Gun
Your New Boat Beer Is Here
Outside Business Journal
Island Brands USA is the Fastest Beer Brand to raise $1M on StartEngine
Fox Sports
Turn Up Your Tailgate
ESPN
Turn Up Your Tailgate
Business Insider
A change in SEC rules makes crowdfunding attractive to booze brands
Brobible
How Two Buddies Are Taking On Big Beer With A Light Beer And Chill Vibes
Brewbound
Island Brands USA’s Significant Fourth-Quarter Growth Paves the Way for Geographic and Product-Line Expansions in 2022
Authority Magazine
Brandon Perry Of Island Brands USA On The Three Things You Need To Shake Up Your Industry
The Post and Courier
Born on the beaches of Cuba, SC’s Island Brands going head-to-head with Big Beer
PR Web
Island Brands USA’s Significant Fourth-Quarter Growth Paves the Way for Geographic and Product-Line Expansions in 2022
The Shelby Report
Island Brands USA’s Growth Paves Way For Expansions In 2022
Fatherly
8 Great Easy-Drinking Lagers to Enjoy This Summer
Bravo
Island Brands on Southern Charm on Bravo
Offering Summary
Company | : | ABH Holdco, Incorporated |
Corporate Address | : | 49 Immigration St. Suite 204, Charleston, SC 29403 |
Offering Minimum | : | $9,997.16 |
Offering Maximum | : | $4,746,000.00 |
Minimum Investment Amount(per investor) | : | $245.21 |
Terms
Offering Type | : | Equity |
Security Name | : | Series CF-2 Non-Voting Preferred Stock |
Minimum Number of Shares Offered | : | 1,172 |
Maximum Number of Shares Offered | : | 600,000 |
Price per Share | : | $7.91 |
Pre-Money Valuation | : | $116,950,121.44 |
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.
Investment Incentives and Bonuses*
Tier 1- $250
Exclusive Island Local Trucker Hat
Exclusive Island Local Sticker
Ownership certificate
Tier 2- $500
1 Exclusive Island Local Hat
1 Exclusive Island Local Sticker
2 Exclusive Island Local Pint Glasses
15% off for 1 year in Island Brands USA Merch Store
Island Local Founders Club "Lifetime Status"
Ownership certificate
Tier 3 - $1000
2 Exclusive Island Local Hat
2 Exclusive Island Local Sticker
4 Exclusive Island Local Pint Glasses
25% off for 1 year in Island Brands USA Merch Store
Island Local “Founders Club“ Lifetime Status
Ownership certificate
Tier 4 - $5000
5% Bonus Shares
2 Exclusive Island Local Hats
2 Exclusive Island Local Stickers
4 Exclusive Island Local Pint Glasses
25% off for 1 year in Island Brands USA Merch Store
Island Local “Founders Club“ Lifetime Status
Ownership certificate
Tier 5 - $10,000
2 Exclusive Island Local Hats
2 Exclusive Island Local Stickers
4 Exclusive Island Local Pint Glasses
25% off for 1 year in Island Brands USA Merch Store
Island Local “Founders Club“ Lifetime Status
Ownership certificate
Help Island Brands choose their next beer ! - You will help the Island Brands R&D team choose their next beer. You will have an exclusive behind the scenes look at the recipe fine tuning process and will participate in multiple tasting panels to help finalize a new innovation ahead of bringing it to market.
Tier 6 - $25,000
10% bonus shares
2 Exclusive Island Local Hat
2Exclusive Island Local Sticker
4 Exclusive Island Local Pint Glasses
25% off for 1 year in Island Brands USA Merch Store
Island Local “Founders Club“ Lifetime Status
Ownership certificate
A one acre oyster reef will be built in your name. This effort will help clean coastal waters, restore critical habitat and provide coastal buffering to our coastline. You will work with Island Brands USA to identify a location and name the oyster reef. A celebration event will be held in your honor once the oyster reef has been established.
Tier 7 - $50,000
15% bonus shares
2 Exclusive Island Local Hat
2 Exclusive Island Local Sticker
4 Exclusive Island Local Pint Glasses
30% off for 1 year in Island Brands USA Merch Store
Island Local “Founders Club“ Lifetime Status
Ultimate Island Getaway -Private air travel for you and one guest on Island Brands’ Renegade Seaplane “High Vibe” from Fort Lauderdale to the crystal blue waters of the Bahamas.. Kick back with the Founders for an exclusive 4 day/3 night guided fishing lodge experience. This makes you an island local for life!
*All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
ABH HoldCo., Inc. (dba Island Brands USA) will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Series CF-2 Non-voting Preferred Stock at $7.91 / share, you will receive 110 shares of Series CF-2 Non-voting Preferred Stock, meaning you'll own 110 shares for $791. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.
Irregular Use of Proceeds
The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Salary payments made to one’s self, a friend or relative. Vendor payments.
Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$794,930.00
USD
$616,926.00
USD
Cash And Cash Equivalents
$254,375.00
USD
$474,686.00
USD
Accounts Receivable
$0.00
USD
$37,721.00
USD
Short Term Debt
$942,413.00
USD
$172,752.00
USD
Long Term Debt
$0.00
USD
$137,534.00
USD
Revenues And Sales
$2,669,871.00
USD
$1,597,574.00
USD
Costs Of Goods Sold
$2,045,098.00
USD
$1,469,972.00
USD
Taxes Paid
$0.00
USD
$0.00
USD
Net Income
-$3,419,913.00
USD
-$1,073,855.00
USD
Risks
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
Updates
Blog: The Summer of Love
1 day ago
The summer of 1967 was a revolutionary moment in pop-culture history, coined as the “Summer of Love” by attendees and reporters alike. Hundreds of thousands of proclaimed “flower children” called to “Turn On, Tune In, and Drop Out” flocked to Haight-Ashbury, San Francisco to celebrate peace, love, psychedelic drugs, and rock’n’roll. Unlike any movement before its time, this crowd’s love for music truly fostered a community, leaving no individual to go unfed. This musical era was so influential that it inspired thousands of people to join this community, abandoning their careers, families, and homes in pursuit of following their favorite bands in San Francisco.
COMING SOON: Island Coastal Rum
2 days ago
Chart your course and set sail! Island Coastal Rum will be making landfall soon with varieties such as Spiced Rum, White Rum and more! Be a part of our growth by investing today!
Charleston Magazine: A Charleston-Born Lager Is One Of The Country's Fastest-Growing Beer Brands
3 days ago
Beer drinkers have never had more options at the grocery store. Yet in an aisle defined by big-name domestics and heavily hopped craft pales, a locally owned lager has become the fastest growing 12-pack in the US, measured by “velocity per outlet.” “In the majority of places, it sells faster than the other products in that space,” explains Island Brands co-founder Scott Hansen, a Citadel grad and entrepreneur who left Wall Street for the Lowcountry in 2002.
Coming Soon: Island Wave Water
5 days ago
With Island Coastal Tequila as the root ingredient, Island Wave Water, a tequila Ready-to-drink, is going to hitting shelves soon. With 3 delicious flavors, such as Margarita, Tequila Sunrise & Paloma. Be a part of our growth by investing today!
Costa Rican Chronicles: Final Week 🇨🇷
6 days agoWith a new set of friends and our final week in Costa Rica, we set off to make this the best week yet.
To start the week off we had quite the exhilarating hike on some of Costa Rica’s longest hanging bridges, that provided views that are second to none. Now this week the waves were not the biggest we have seen, however they were the longest. Between chatting with locals and endless searching on Google Maps we found ourselves venturing North to a wave that is relatively unknown by the outside world, but is arguably one of the best waves in Central America. Sitting right outside a wide river mouth it is known for its filth, crocodiles, and its 800 meter long wave. As East Coasters, many of us had never ridden a wave over ten seconds long, so to say that surfing this wave was a treat is an understatement. 13 turns a wave and a minute later we have now parted ways and are in route back to the States.
Notice of Funds Disbursement
7 days ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Island Brands has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Island Brands be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Island Brands is #2 Fastest Growing in Publix & Harris Teeter!
7 days ago
We're cruising in Publix and Harris Teeter. Island Brands is the #2 fastest growing brand in Harris Teeter and Publix. Get yourself some ice cold Island beer and help us move into that 1 slot!
IRI Data L13W through 6/26/22 Super Prem Domestic
SIGN UP: Catching Waves Webinar with Co-Founder & CEO Scott Hansen
8 days ago
It's that time again! We're hosting our monthly webinar, Catching Waves this friday, August 5th at 12pm (EST). Come listen to our Co-founder and CEO Scott Hansen discuss the latest with Island Brands and what's on the horizon. Sign up in the link below.
FLORIDA! Get 50% off all merch in our store!
9 days ago
If you live in the state of Florida, all you have to do is simply Direct-message us an image of you holding an Island Product in front of a Publix Store! That's it. We'll immediately send you a code for 50% off all merch in our online store. Get out there, start shopping!
Island Brands is #1 in Food Lion!
10 days ago
We're making splashes in Food Lion! Island Brands just earned top honors as #1 brand in all Food Lions in the Super Premium Domestic Segment.
IRI Data L13W through 6/26/22 Super Prem Domestic
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