Innovative Eyewear, Inc.

Updates

Mar 5 Update - New Products on the Horizon

4 months ago

Dear InnoEye investors and followers,

Thank you for your patience while we work to build the global standard in smart eyewear! We have been extremely busy since the end of the crowdfund, rolling out new product styles, improvements and accessories.

Some major developments to look forward to in the Spring:

1) The launch of four additional styles to our main Lucyd Lyte line, including our first XL frame and first tortoise frame, and a striking gold aviator. Here's a quick preview of the new Lyte® Titanium Timewarp model:

2) A new Lyte Sport wraparound sunglass style.

3) Four new Lyte styles designed specifically for women and youth.

4) The introduction of our new cordless charging dock to make charging your Lyte (and other devices) easier than ever.

As a special thank you to our supporters, we will be including FREE Lucyd Pro 2-year insurance on all Lytes you purchase in the month of March. This $79 value covers your frames against all damage for two years, and provides a 50% credit for lost or stolen frames. It's a great way to make sure your smart eyewear is protected for the long haul! Simply check the insurance option when adding frames to cart or before you head into the prescription form. Done and done! Head over to Lucyd.co now to upgrade.

As always, let us know if you have any questions. Thank you for supporting our community-funded, employee-owned company.

Best wishes always,
InnoEye Team

June 15 Update - Vision Expo Results & Shape Magazine Feature

about 1 year ago

Hey InnoEye investors and community,

Thanks so much for supporting us on our mission to make Lucyd eyewear the go-to smart frame of 2021!

Our booth at Vision Expo East was a runaway success - we sold EVERY PAIR WE BROUGHT to the show, and once we ran out of the 60 units we had, we had customers buy the floor models! The response was unbelievable, almost every optical business that came to our booth bought at least one Lyte to try out with their customers.

The feedback from the show has been amazing, and we are in the process of onboarding dozens of new eyewear stores into our reseller network. It really could not have gone better! Check out this great clip of our booth, our brand ambassador Hadar Adora was there too! A media company working the floor said we had one of the busiest booths at the show - and it's easy to tell why, we had the only smart eyewear product at the whole expo.

In addition to our presence at the show, we sent out an email blast to the Expo's entire mailing list of 50,000 eyewear industry professionals. As a result, our reseller network is growing fast!

Guess which pair was the most popular? Our prototype pilot aviator, Starman, stole the show. Check it out below, it launches in just two months and will be our lightest frame yet at 1.1oz!

We were also just featured in Shape Magazine's Father Day gift guide. Shape has a monthly unique viewership of 2.6m people, helping Lucyd Lyte reach an athletic, health-conscious audience.

Thanks so much for following our mission to upgrade the world's eyewear. We'll be back soon with more awesome updates!

All the best,
InnoEye Team

May 28 Mega-update - New Leading Brand Ambassador, Vision Expo & New Styles!

about 1 year ago

Hello InnoEye investors,
Thanks so much for continuing to follow our mission to upgrade the world's eyewear. We have some very exciting updates to share.

1. We have signed Chris Clark, a pro golfer, to our roster of brand ambassadors. Mr. Clark is a valuable addition to the team, and will help us reach golfers and outdoor sports enthusiasts nationwide!

Chris Clark rocking the Lytening style of Lucyd Lyte.

2. We have our second national cable TV flight commencing Tuesday and running for two weeks on ESPN, CNBC, AMC and a few other popular stations. Our main commercial featuring Richard Sherman will air hundreds of times in households across the USA.

3. We will be attending Vision Expo East, the largest eyewear show in the country, next week in Orlando FL for all three days of the conference. We will be producing content at the show and leading a seminar on technology in eyewear. If you're in the area we'd be pleased to meet you at the show! "

4. Samples of 8 new styles of Lyte will be arriving next week, and we will begin production on them shortly. We expect the new styles to be available to purchase in August, concurrent with the beta launch of our Vyrb app!

5. We are working on six additional styles for a release in the holiday season (this will bring our total board to 20 frames), and two other special additions to the line, including a potential partnered dual-branded pair with a leading eyewear brand, and an OSHA certified bluetooth safety glass, which we have been getting some requests for.

6. Haven't upgraded your eyewear yet? All $500+ investors are eligible for a free Lyte. If you haven't received your code email (Subject line: Get your complimentary Lucyd Lyte E-glasses now) please let us know at info@Lucyd.co. We have a shiny new variant of the Darkside model available with stunning sunburst lenses! Take advantage of our Father's Day sale with $20 OFF shopwide at Lucyd.co with code UPGRADEDAD.

Thanks again for being a part of our community. None of this would be possible without your contribution to the world's first community-owned smart eyewear brand. Have a wonderful Memorial Weekend!

All the best,
InnoEye Team

May 5 Mega-update: Team Expansion, Final Lyte Codes & More!

about 1 year ago

Hello InnoEye investors and followers,

We're so glad to share this update with you, following the successful completion of our oversubscribed crowdfund!

We have just added three new full-time team members to the company, a fantastic step in our journey to becoming the nation's leading smart eyewear brand. Here are some quick bios:

Frank Rescigna joins as our new VP Sales. Frank has an incredible 30+ year career in eyewear, including managing the successful Guess Eyewear brand in the US, as well as their international efforts. Overall he has led millions of dollars in sales across several popular eyewear brands. Furthermore, Frank is a licensed optician and has previously operated his own optical business, bringing terrific eyewear industry knowledge to the team.

Ken Strominger joins as Sales Director-Electronics and Sports, and he brings extensive experience in electronics and fitness tech sales. He oversaw the successful launch of the Yurbuds earphones line, bringing them to $2m in annual sales and garnering placement in Dick's Sporting Goods, the largest national athletics chain.

Alex Rivera joins as Content Manager & Photographer, bringing 15+ years of experience in creation and management of top-quality brand content. He is already working hard on enhancing the Lucyd brand's online presence and social content.

For full biopics on the new team members, please read the press release.

In other news, the final round of free Lyte codes will be going out to all remaining $500+ investors tomorrow. If you don't see your code by tomorrow night at 9pm EST, please reach out to us at our main support email, info@Lucyd.co. You can also drop us a line if you have any questions about our progress. The code email will be titled "Get your complimentary Lucyd Lyte e-glasses".

Finally, our new free glasses contest is live, so be sure to hop on over and enter to win! Share the contest on social for additional entries.

Thanks again to everyone who made our crowdfund a rousing success. We look forward to upgrading your eyewear!

All the best,
InnoEyeTeam

Apr 22 Update - New Press Features, Vyrb Progress

about 1 year ago

Hello to our amazing investors and followers,

We are so glad you are keeping up with our progress after our Startengine campaign. Our crowdfund was a rousing success, and brings us one step closer to bringing smart eyewear mainstream.

We have some new press features we would like to share. First, Lucyd Lyte was ranked "best smart eyewear for clear lens use" on BestProducts.com. Next, we were included in a roundup of the most successful smart eyewear products for an in-depth review on CNET. This video placed our eyewear among industry leaders like Amazon Frames and Bose Frames. We were also recently featured in the Decider.

Next, we want to share some news on Vyrb progress. We are developing the app carefully and quickly, and now have an expected beta launch date of July 30th, 2021. At that time you'll be able to download the Vyrb app on both Android and iOS, and start speaking your mind on a whole new social platform! Here's a special preview of our planned app icon, a "V" sound wave:

Thanks again for all your support. We look forward to the advancement of our wearable ecosystem with the Vyrb app. Be sure to reach out if you have any questions or would like the investor discount code or to join our boosted cash referral program for investors. The last round of Lyte codes will be sent on May 3rd, for investors who joined in the last month of the campaign. We'll see you at Lucyd.co!

All the best,
InnoEye Team

Notice of Funds Disbursement

about 1 year ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Innovative Eyewear, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Innovative Eyewear, Inc. be on the lookout for an email that describes more about the disbursement process.

This campaign will continue to accept investments until its indicated closing date.

Thanks for funding the future.

-StartEngine

Apr 5 Update - CAP REACHED, Free Lyte Codes, CNET Feature

about 1 year ago

Hello InnoEye investors,

We are very excited to announce the successful completion of our Startengine campaign. Thanks to the terrific efforts of our community, we are fully subscribed. We look forward to spending the coming months enhancing the Lucyd Lyte line and launching the Vyrb app!

The next round of Lyte codes have gone out, so all investors who reached $500 up until March 24th should now have their codes. Please check for an email titled "GET YOUR COMPLIMENTARY LUCYD LYTE E-GLASSES NOW" and reply to the email if you need prescription lenses. If you invested on or after March 24th, you will get your code at the end of April - your investment is still processing. If you think you should have your code but don't see it, let us know through Lucyd.co.

Now, check out Lyte featured among industry heavyweights Amazon and Bose in a new review on CNET! Lyte was the clear style & price leader in the group, and the only product offering in-house prescriptions!

Thanks again to all of our supporters. Stay tuned for more updates!

Gratefully yours,
InnoEye Team

Notice of Material Change in Offering

about 1 year ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Innovative Eyewear, Inc. offering. Here's an excerpt describing the specifics of the change:

Innovative Eyewear, Inc. has added new financial statements.

When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Mar 26 Update - New CEO Interviews, Major Press Coverage & Lyte Update!

about 1 year ago

Hello InnoEye investors,

Thanks again for your contributions, they have enabled us to build a remarkable product in Lucyd Lyte. It's amazing to see so many eyewear and tech enthusiasts joining our mission to upgrade the world's vision and connectivity.

First, please check out the newest interview with InnoEye CEO and Lucyd brand creator Harrison Gross, on Core Finance. Harrison was also featured this week on the Social Geek Radio podcast, a top marketing show. Harrison has received many interview requests lately, indicating a rise in interest in the brand. These new features are bringing investors and customers to the community, while also helping establish InnoEye as a thought leader in the smart eyewear space.

Next, we had some incredible coverage of our recent partnership with D. Landstrom Associates. The news was picked up by 112 outlets, including Associated Press, Benzinga and Yahoo! Finance, giving us fantastic reach to the business community.

We also have a very exciting update on new styles of Lucyd Lyte. A sample run of eight new Lyte styles are expected in early May, and once they arrive, we'll be surveying our community once again on which pairs they most want to see in main production. Here's a little spoiler on one of the styles, Polaris, which will boast traditional eyeglass nosepads for an extra-comfortable fit.

Finally, our new FREE GLASSES contest is live, so sign up now to win a free Lyte! Don't forget, you must be following our Instagram @goLucyd to be eligible to win.

Thanks everyone, we look forward to upgrading your eyewear!

All the best,
InnoEye Team

Notice of Funds Disbursement

over 1 year ago

[The following is an automated notice from the StartEngine team].

Hello!

This campaign will continue to accept investments until its indicated closing date.

Thanks for funding the future.

-StartEngine

Important Update: Free Lucyd Lyte Codes Have Been Distributed

over 1 year ago

Hello to our amazing investors and followers!

Thank you so much for your incredible contributions to one of the first community-owned smartglass companies! We are very pleased to announce that the gift codes for the free Lucyd Lyte frames to our $500 & up investors have been emailed out today. If you contributed $500 or more over the life of the campaign, search for an email titled GET YOUR COMPLIMENTARY NEW LUCYD LYTE E-GLASSES NOW! Some who have contributed after 12/16/20 will be included in the next round of codes at the end of January, as your investment is still processing.

This email will contain a unique gift code for you to use on Lucyd.co. Copy it and head to our mainsite, select your Lyte and you're good to go! Enter your code at checkout to make it completely free. For our investors requiring prescription lenses, or international shipping, simply reply to the code email to have your code updated to the correct amount. Note that only clear single prescriptions are covered, and there is a small copay of $80 for clear or sunglass lineless bifocal (progressive) lenses. You may also purchase additional lens upgrades and accessories if you wish. We have released a three-pack of purple, red and blue light lenses for all frame styles for just $25, and an extra charging cable for the Lyte for $10.

For those of you without prescription, you should receive your standard sunglass Lyte in the next 10-14 days. For those with prescription, please allow 14-20 days for delivery. The glasses are still in transit via DHL and are expected in less than a week in Miami. To our investors who have not yet reached the $500 mark, it's not too late: you have until our campaign ends to get the free Lyte promotion, and all investments are cumulative towards our bonus tiers.

Thank you to all for your patience with us as we have worked to create what is potentially the first mainstream smart frame. We are honestly surprised and humbled, the kindness and generosity of our community on Startengine has made this all possible. We look forward to upgrading your eyewear! Have a wonderful holiday season!

InnoEye Team

Nov 12 Update - The New Hub for Lucyd Fam, Gadget Flow feature, new contest!

over 1 year ago

Hello InnoEye community! We're pleased to introduce our new affiliate and brand awareness tool, Lucyd on Photofy. But first, check out our new feature in Gadget Flow. This organic press is wonderful because it positions Lucyd Lyte glasses among leaders in the smartglass industry, placing our frames alongside industry heavyweights like the Google Glass Enterprise and Zeiss.

One more thing before we discuss Photofy–our new free glasses contest is live, and it just takes a minute to enter! We're giving away two pairs of glasses this time. Join here!

Investors are receiving exclusive access invites to our new social content creation and syndication tool, Photofy. Photofy empowers our community of investors, fans and affiliates to seamlessly create and share strategically-curated Lucyd brand materials, access unique templates and rapidly edit content within a high-utility photo editing tool. If you are just following the campaign and haven't invested yet, or just invested this week, sign up here to receive an invite.

Our innovation-first brand strategy and new Lucyd Lyte release will enable our most social brand advocates to create, engage, and share awesome content while steadily increasing our essential digital share of voice.

What are the key benefits of joining Lucyd on Photofy? If you're an investor, you can help get the word out about our company on social, helping our community grow stronger than ever. If you're interested in making money, you can join our affiliate program and get 15% CASH BACK when someone orders from Lucyd using your link or code (Affiliate rate boosted to 15% if you have invested in the campaign). The Photofy app will then provide you all the affiliate content you will ever need, and allow you to share it easily. So start by signing up to be a Lucyd affiliate and watch the affiliate tutorial here. Then you're clear to start referring your network, but please be sure to look out for your Photofy invite email, so you can get a pipeline of fresh content.

Thanks again to everyone who has helped the Lucyd dream come alive!

Best,
InnoEye Team

Sep 26 Update - Appointment of Calvin Peters as Digital Communications Executive

over 1 year ago

Hello InnoEye investors, some exciting news for you today.

As our community grows, so does our core team. We have expanded our management team with the appointment of Calvin Peters as eCommerce Growth, Content and Social Media Manager.

Mr. Peters is a seasoned digital marketer with a track record of excellence. Formerly he was the Sr. Manager of PR, Social Media and Influencer Marketing at the Walgreens Boots Alliance (WBA). Mr. Peters is well-equipped to handle the challenge of commercializing Lucyd eyewear to a global audience. In his time at the WBA, he launched the Social media presence of the Duane Reade drugstore chain, growing their Twitter presence into the largest social following of any drugstore while owning SOV to help facilitate essential PR narratives. In 2015, he transitioned from Duane Reade into the WBA who purchased the drugstore chain in 2010. Mr. Peters helped lead Digital PR and influencer marketing efforts for the Walgreens brand and vendor partners to increase both store and owned media traffic/engagement; in addition to eCommerce conversion rates. Prior to this, he had online apparel retail experience working at Lugz Footwear & Apparel and Southpole clothing (Wicked Fashions, Inc.), where he managed three brands and celebrity endorsements including a marketing team with a $15m annual budget.

Mr. Peters has a record of accolades for his work in public relations, social media and influencer marketing. This includes the 2013 Silver Hub prize for Social Shopper and Shopper Marketing campaigns. He was a finalist for the 2014 Shorty Award for "Best Use of Social Media for Retail or eCommerce", four 2017 Distinction accolades from the 23rd Annual Communicator Awards and a 2017 Webby Award Official Honoree for the #MyWalgreensApp campaign.

"We are thrilled to add Calvin to our talented management team. After seeing Calvin's proven marketing record at the WBA, we believe he will be instrumental in the growth of the Lucyd brand into the global standard for e-glasses,"
-Harrison Gross, CEO InnoEye

"I'm extremely honored for the opportunity to amplify and grow this unique, tech-forward product offering Innovative Eyewear brings to the market through the Lucyd brand. I've been fortunate to employ various social media, influencer marketing and integrated PR strategies across various brands. Lucyd's market leading eyewear technology, social media integration and a sustainable first-to-market strategy, will be integral in growing the company into one of the most recognized and exciting lifestyle-based eyewear brands globally."
-Calvin Peters

Thanks for joining us on our mission to upgrade the world's eyewear. It wouldn't be possible without our community. We are so thrilled to be one of the very first community-owned eyewear companies!

Sept 3 Update - Lucyd Lyte Beta Test Preliminary Results

almost 2 years ago

Hello InnoEye investors, thanks so much for joining us! We have a very exciting update to share with you today. Our first beta testers have just received their Lucyd Lytes, and we already have some excellent feedback! These reactions will become viewable in situ on Amazon reviews and influencer reviews of the product in the coming weeks. Read on:

"I do love the features and it was easy to set up."
-Demario J.

"Yeah these are legit. Perfect frame size. Super comfortable. They have a nice weight to them but aren’t bulky. Speakers sound 30-40% better. The gold buttons are nice touch. Give it a much better feel."
-Matthew L.

"These shades are sick. Huge improvement over the old ones... I just took them on a bike ride and they were perfect. I don't like wearing headphones when I'm riding because I want to be able to hear what's going on around me. These were great."
-Alexander B.

"It's very apparent that the Lucyd team is very discerning about quality and it shows with these comfortable glasses.

Audio is superb quality, better than my Beats ear buds to put it into perspective. I'm very impressed with how crystal clear the audio for music and phone calls are. No latency issues on calls or delays from my Bluetooth compatible devices.

It's also impressive by how much value you get for this price. Not only are these cheaper than the Bose sunglasses but the quality all around usurps Bose in every aspect. I will definitely be getting a second pair (one prescription and one as regular sunglasses) very happy with this purchase.

Very glad I found this product and definitely would recommend to anyone in the market for sunglasses/glasses in general, for this price and the style doesn't even look like there would be Bluetooth capability built in. Also the touch controls are some of the best and most responsive."
-Brandon N.

We're pleased to share that the feedback is already overwhelmingly positive on our upcoming product. We are also expecting prototypes of the full line of all six samples in the next two weeks, as well as the retail packaging, and will share photos when available. The Lucyd Lyte expected launch date has been pushed to October 15, because we had to make some final adjustments to the frame molds. But everything is on track for a speedy delivery to our Tier 1 investors and customers in the early fall, and in time for an amazing Black Friday promotion.

Thanks for reading, looking forward to sharing more exciting updates!

InnoEye Team

Aug 21 Update – Product Positioning of E-glasses

almost 2 years ago

Hello to our amazing investors and fans, thanks so much for continuing to follow our journey to upgrade the world’s eyewear. Today we’ll be discussing some background info on our product category, and how we will be marketing the Lucyd® Lyte™ frame.

We have been faced with many challenges in our quest to build the perfect smart frame, and chief among them is the fact that perhaps 99% of people have never worn a tech-enhanced pair of glasses, even in a demo scenario. So not only have we been presented with the difficulty of creating an ergonomic and user-friendly frame, but also have had to create the market need in the minds of the consumers. People won’t buy a product they aren’t aware of or don’t immediately see the value in. So from the very beginning, we have been addressing the question of why you should upgrade your eyewear with Lucyd frames. And the answer is becoming quite clear with our new frame: you lose nothing compared to regular glasses, but gain a whole lot more in terms of functionality, without compromising on price. Take a look at this chart to see how Lucyd Lyte stacks against regular old glasses.

You can see by the above chart that we are developing a truly disruptive product in the eyewear space. None of the previous products in the smart frame category have this feature set, which all but eliminates any opportunity cost against upgrading your eyewear with Lucyd. Furthermore, in each lens type category, Lucyd is a price leader with the exception of single prescriptions purchased online. When it comes to a single prescription, it is only an additional $60 to get the Lucyd option vs. a non-tech Warby Parker frame. For our closest smart frame competitor, Bose, they charge $306 for a single prescription frame compared to $154 for Lucyd—$150 more! And when compared to a physical optical store like Lenscrafters, where single Rx eyeglasses can cost $200, we are considerably more affordable in every prescription category. In Progressive lenses (unlined bifocal), we absolutely decimate the competition both on and offline. This is possible because of our partnership with a Boston-based lens lab that has been in business for 40 years, which offers us industry-leading lens pricing.

To ensure mass market adoption of our product, we are faced with a dual challenge—removing any reason to prefer regular glasses over ours, and informing the customer of the benefits of switching to Lucyd. We believe that simple comparisons such as the chart above will enable a smooth customer acquisition process when advertising to the traditional eyewear market.

Finally, a consistent issue we have faced in the marketing of our smart frames is the product category labelling. They’re not regular glasses, nor are they headphones. They aren’t a pure tech wearable as they also correct vision. The term “smartglasses” is close, but evokes headgear with an AR display. “Music Glasses” and “Bluetooth Glasses” are both descriptive but don’t capture the full feature set. After much deliberation, we have settled on a new term for our product category: e-glasses. This follows the naming trend of “email”, “ebooks” and “ecommerce”, and implies a new, electronic upgrade to an existing product category. We believe this novel term will help new customers quickly identify what it is about Lucyd frames that makes them special, and bring them to a buying decision faster. Plus, it sounds pretty cool!

Thanks for reading this update, and thanks again to all who have contributed to our crowdfund. We look forward to upgrading your eyewear.

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Company	:	Innovative Eyewear, Inc.
Corporate Address	:	66 W Flagler St. Suite 900, Miami, FL 33130
Offering Minimum	:	$10,000.00
Offering Maximum	:	$1,070,000.00
Minimum Investment Amount (per investor)	:	$100.00

Offering Type	:	Equity
Security Name	:	Common Stock
Minimum Number of Shares Offered	:	10,000
Maximum Number of Shares Offered	:	1,070,000
Price per Share	:	$1.00
Pre-Money Valuation	:	$3,750,000.00