Innovative Eyewear, Inc.

Prescription Smartglasses with Voice-controlled Social Media App

Innovative Eyewear, Inc.

Prescription Smartglasses with Voice-controlled Social Media App

North Miami, FL
Electronics
Innovative Eyewear produces beautiful, affordable glasses with Bluetooth capabilities. Our products enable the wearer to listen to music, talk on the phone, and use voice assistants to perform many common mobile functions handsfree. Additionally, we are developing a voice-controlled app called Vyrb™, which will allow eyeglass wearers to listen and respond to social media posts with their voice, without looking at their smartphones. Our smart eyewear acts like headphones and glasses in one, bringing vision correction and protection together with digital connectivity and clear audio, and offers a safer solution for listening to music outdoors compared to in-ear headphones.

$368,961

raised
1,593
Investors
$3.75M
Valuation
$1.00
Price per Share
$100.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

$368,961

raised
1,593
Investors
$3.75M
Valuation
$1.00
Price per Share
$100.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

Bonus Rewards

Get rewarded for investing more into Innovative Eyewear, Inc.

$100+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$100+
Investment
All Investors Club:
Access to exclusive investor group on Whatsapp. Ongoing 10% discount on Lucyd frames and lenses through December 31st, 2021. Affiliate program Legend Membership. Share Lucyd with your network and receive a boosted 15% cash bonus when they purchase
$500+
Investment
First Volume Tier
$500 (Free pair of Lucyd Lyte Bluetooth designer glasses)
$5,000+
Investment
Second Volume Tier
$5,000+ (Lucyd Lyte + 10% bonus shares)
$20,000+
Investment
Third Volume Tier
$20,000+ (Lucyd Lyte + 15% bonus shares)
$50,000+
Investment
Fourth Volume Tier
$50,000+ (Two pairs of Lucyd Lyte + free entry into any new beta smartglass programs + 25% bonus shares + preferred access to team management)

Reasons to Invest

Launching Bluetooth prescription glasses that match the fit and finish of designer eyewear, costing the same as regular glasses to enable mass market adoption. Strong intellectual property position with exclusive rights to 21 total pending patents, including four utility patents and 17 design patents.
Developing a breakthrough new app called Vyrb which will enable voice posting to social media platforms such as Twitter and Facebook with the glasses.
Three-year exclusive brand ambassador contract with NFL star Richard Sherman, Super Bowl Champion. Richard Sherman was previously a brand ambassador for Beats headphones, which was acquired by Apple.

“Upgrade Your Eyewear®”

Our Story


Creating a seamless experience between eyewear and your digital life

Innovative Eyewear was established to upgrade the world’s glasses, by producing fashionable and affordable prescription frames with Bluetooth features, enabling the wearer to both correct their vision and be connected with their digital life. Our team was the first to develop Bluetooth prescription glasses two years ago, and we continue to develop, manufacture and sell them around the world.

Innovative Eyewear's mission is to make a new generation of Bluetooth glasses, that are indistinguishable from high fashion eyewear in looks and price, and provide the ability to perform many smartphone functions using just your voice. We offer a unique combination of prescription, wearable utility, safer mobile computing, and fashion at a great price. Previously, under the Lucyd brand, our team was the first to deliver prescription Bluetooth eyewear, and one of the first to produce a line of Bluetooth eyewear in an expansive line of 10 fashionable patterns. 


Our team first entered the smart eyewear industry in 2017, when we founded Lucyd Ltd. We began conducting research projects into smart eyewear that year, and came out with our first product, the Lucyd Loud 1.0 glass, in 2018. Now in 2020, we have formed Innovative Eyewear Inc to begin expanding our business in the US. To help with this and consolidate our operations, we licensed our IP portfolio from Lucyd Ltd to Innovative Eyewear.


The Problem


Hands-free technology is expensive, and handheld devices present a safety hazard to pedestrians and cyclists

The number of devices with voice assistant capabilities has risen meteorically to 3.25 billion units, indicating a need for users to be able to more freely access voice AIs. Consumers are looking for tech-enhanced glasses, similar to the preference for smartwatches versus traditional timepieces, but few if any tech eyewear products exist which fully address the needs of prescription glass wearers while enabling smart functions and being affordable, comfortable for all-day wear, and attractive.

Having developed a dependence on smartphones for information, people constantly focus their attention on their screens, thus distracted from their surroundings. Pedestrian fatalities increased by 60% from 2009 to 2018, due in large part to the widespread use of smartphones by drivers and pedestrians alike. 

The Solution


Comfortable, affordable smartglasses that seamlessly integrate your eyewear with your digital life

We have set out to enable eyeglass and sunglass wearers to interact with AI voice assistants and social media handsfree, thereby improving the safety and convenience of accessing digital information and apps. Our eyewear provides glasses and a bluetooth headset in one unit.

We are developing a new form factor for Bluetooth eyewear that looks like fashionable optical glasses, but also enables useful smart features when connected to your phone, smartwatch or computer. We’ve created a line of comfortable and affordable smartglasses that add tech capabilities without sacrificing anything from a typical eyewear experience. We are going to enhance those capabilities with an app called Vyrb, that will expand the power of voice assistants.

Our Traction


Exclusive partnerships and a first-to-market advantage

In March 2020, Innovative Eyewear, Inc. acquired the exclusive license to use the Lucyd IP, eShop and brand. Lucyd has developed and sold over 2,000 pairs of Bluetooth eyewear during the past three years, and launched three different product lines. We’ve secured a three-year brand ambassador contract with NFL star Richard Sherman to help build awareness for our product.

We have the exclusive license to four utility patent applications and seventeen design patents from Lucyd Ltd that we believe provide a strong competitive advantage in the tech eyewear space:

  • A mobile application that provides methods for organizing and prioritizing wireless connections, including the flow of audiovisual information among multiple connected devices. 

  • A mobile application called Vyrb™, which enables the user to engage with social media using their voice, and program specific keywords to activate data retrieval and other automated actions via their mobile device’s voice assistant

  • Glasses-as-a-Service™ is made of two hardware patents that describe modular Bluetooth eyewear with user-replaceable frontplates, enabling the wearer to change the look and lens function at a low cost compared to buying a whole new smartglass.

  • Design patents adding additional protections to our Loud Youth line and our Glasses-as-a-Service™ IP. 

The Market


Innovative Eyewear sits at the intersection of three growing markets

How We Are Different


The smartest glasses for the price

While many companies offer some kind of tech eyewear, very few are suitable for extended wear and are delivered with corrective lenses, which are needed by ⅔ of the population. According to user reviews on Amazon, even fewer are of high quality, or are attractive enough for the fashion conscious buyer. None of our competitors currently offer voice control of social media apps such as Facebook and Twitter. Other smart eyewear products tend to lack touch controls or have imprecise control systems, whereas Lucyd frames have easy and reliable one-touch controls. For example, on Lucyd frames you can adjust volume, skip tracks, use your voice assistant and answer calls with a click.

*Lucyd.co charges $35 to add a basic prescription. Bose charges $126.

A leading competitor, Bose® Frames, is in another price category at nearly double the cost of our products, and in our view not as fashionable. The cost to add a prescription to a Bose frame is much more expensive at over $125 extra, while Lucyd frame prescriptions start at $35. The total cost of a Lucyd prescription frame is $155, compared to $326 for Bose. Their product is also in a larger sunglass form factor, while Innovative Eyewear is developing an optical line. Further, none of the competitors offer a proprietary voice-controlled app called Vyrb™ which allows you to listen and post to your social media programs using your voice, without looking at your phone. (Vyrb images are computer generated demo versions. Product is still currently under development.)

Simulated Vyrb Interfaces

The Business Model


Direct-to-consumer and wholesale sales channels

Innovative Eyewear has two major sales channels, one being ecommerce via the Lucyd eShop, Amazon and Walmart.com, and the other being reseller outreach to retail eyewear and sporting goods establishments. Innovative Eyewear also offers two affiliate platforms for peer-driven sales.

Innovative Eyewear has two levels of margins, one for direct-to-consumer which is higher, and one for wholesale which is more competitive. Our frame margins are approximately 60% for direct-to-consumer and 38% wholesale. We have an average profit margin of 20% on custom and prescription lenses. 

The Vision


Becoming a pioneer in the tech eyewear industry

As part of our mission to make smart eyewear accessible to the mass market, we are seeking to develop a complete line of Bluetooth eyewear for every size and style preference. When paired with the Vyrb app, Lucyd Eyewear will provide a new, safe and wearable user experience.

We believe that in 5 years, 20% of the online eyewear market will be Bluetooth-enabled frames. As a result of this expanding ecosystem that Innovative Eyewear is helping to pioneer, we are planning to earn a leadership position in the tech eyewear market under the Lucyd brand.

Our Team


A team with expertise across the eyewear, tech, and online spaces

In addition to being passionate about tech eyewear, the Innovative Eyewear team has a significant background in technology and product commercialization. We are motivated to bring real value to our customers by delivering them a product that is not available from anyone else--smart eyewear in a lean and fashionable form factor, enhanced by cutting-edge mobile applications. 

Why Invest


A unique position in multiple growing markets

Innovative Eyewear is well-positioned to develop the first mainstream smartglasses because our team has been in the space for years and understands from a personal and consumer perspective the market drivers for success in this emerging sector. Innovative Eyewear has licensed a large portfolio of IP for a young company, with exclusive rights to 20 pending patents (both design and utility) that create a technology moat in this sector. We are looking for investors to help us continue to push the technology and design of smartglasses forward to create a safer, more comfortable, and affordable experience for those looking to embrace innovation.  Help us bring about the future of eyewear. With your investment, we believe we can bring smart eyewear into a lightweight spectacles format suitable for everyone, and launch the exciting Vyrb social media app to bring the voices of the world together. 

In the Press

Forbes

Mother's Day Gift Guide

iPhone Life

Review: Lucyd Loud Audio Glasses

Techpluto

Exclusive Interview with Harrison Gross

iMore

Lucyd Loud 2020 Review

Cult of Mac

Lucyd Loud Review (1.0)

Gadget Flow

Innovative Eyewear crowdfund coverage

Tech Startups

Meet Lucyd Lyte, the prescription smart glasses with voice-controlled social media

New York Post

2020’s best Labor Day sales on WFH and back-to-school essentials

Odyssey

The Future Is Here: Listen to Music With these Snazzy Sci-Fi Glasses

Offering Summary


Company

:

Innovative Eyewear, Inc.

Corporate Address

:

12000 Biscayne Bl Ste 216, North Miami, FL 33181

Offering Minimum

:

$10,000.00

Offering Maximum

:

$1,070,000.00

Minimum Investment Amount

(per investor)

:

$100.00











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

10,000

Maximum Number of Shares Offered

:

1,070,000

Price per Share

:

$1.00

Pre-Money Valuation

:

$3,750,000.00











*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

COVID Relief

This offering is being conducted on an expedited basis due to circumstances relating to COVID-19 and pursuant to the SEC’s temporary COVID-19 regulatory relief set out in Regulation Crowdfunding §227.201(z).

Expedited closing sooner than 21 days.

Further, in reliance on Regulation Crowdfunding §227.303(g)(2) A funding portal that is an intermediary in a transaction involving the offer or sale of securities initiated between May 4, 2020, and August 31, 2020, in reliance on section 4(a)(6) of the Securities Act (15 U.S.C. 77d(a)(6)) by an issuer that is conducting an offering on an expedited basis due to circumstances relating to COVID-19 shall not be required to comply with the requirement in paragraph (e)(3)(i) of this section that a funding portal not direct a transmission of funds earlier than 21 days after the date on which the intermediary makes publicly available on its platform the information required to be provided by the issuer under §§227.201 and 227.203(a).

Perks* and Investment Incentives

All Investors Club:

Access to exclusive investor group on Whatsapp.

Ongoing 10% discount on Lucyd frames and lenses through December 31st, 2021.

Affiliate program Legend Membership. Share Lucyd with your network and receive a boosted 15% cash bonus when they purchase Lucyd eyewear. 

Early Bird

These discounts are in addition to the volume tiers. 

First 48 hours - Friends and Family Early Birds | 15% bonus shares

Next 7 days - Early Bird Bonus | 10% bonus shares

 

Volume

$500 (Free pair of Lucyd Lyte Bluetooth designer glasses)

$5,000+ (Lucyd Lyte + 10% bonus shares)

$20,000+ (Lucyd Lyte + 15% bonus shares)

$50,000+ (Two pairs of Lucyd Lyte + free entry into any new beta smartglass programs + 25% bonus shares + preferred access to team management)

*All perks occur when the offering is completed.

The 10% Bonus for StartEngine Shareholders

Innovative Eyewear, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of common stock at $1 / share, you will receive 110 shares of common stock, meaning you'll own 110 shares for $100. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company will not incur any irregular use of proceeds.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
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Cash And Cash Equivalents
$0.00 USD
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Accounts Receivable
$0.00 USD
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Short Term Debt
$0.00 USD
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Long Term Debt
$0.00 USD
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Revenues And Sales
$0.00 USD
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Costs Of Goods Sold
$0.00 USD
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Taxes Paid
$0.00 USD
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Net Income
$0.00 USD
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Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Notice of Material Change in Offering

3 days ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Innovative Eyewear, Inc. offering. Here's an excerpt describing the specifics of the change:


Innovative Eyewear Inc. is extending their campaign by 90 days.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Thanksgiving Update - New Lyte Launch Date, TV Spot

3 days ago

Hey InnoEye community,

Thanks again for joining our mission to upgrade the world's eyewear!

We know you've been eagerly anticipating getting your hands on a Lucyd Lyte, and we're pleased to tell you it won't be much longer. We have faced several delays in manufacturing due to the difficult business environment post-Covid, but the glasses are being manufactured and are entering quality control testing very shortly. Lucyd Lyte is expected to ship to $500 & up investors the week of Christmas, with an official launch date of December 30th. Investors will be contacted at that time with information regarding claiming their pair and uploading their prescription if needed. Regular sales of Lyte will commence on Dec 30th, on our shiny new website, expected to launch next week. We know it's been a long wait, but we promise it will be worth it! 

What else are we up to? We just finished an awesome video shoot with our brand ambassador and NFL star Richard Sherman, and are expecting to launch our very first TV commercial in the coming weeks. We believe this large amount of media exposure will help build a great amount of hype around the company and our exciting new product. Here's a still from the shoot, with Richard wearing the "Moonbeam" model: 

One last thing! We are getting rid of ALL of our legacy Lucyd Loud models and standard frames from the Lucyd.co shop, so NOW is the time to pick up a pair of regular glasses or sunglasses at an amazing price! Use code BLACKFRIDAY for an awesome 50% OFF all frames AND PRESCRIPTION LENSES! This is a unique opportunity to score a fresh frame at an unbeatable price. 

Thanks fam!
InnoEye Team

Notice of Funds Disbursement

14 days ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Innovative Eyewear, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Innovative Eyewear, Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Nov 12 Update - The New Hub for Lucyd Fam, Gadget Flow feature, new contest!

18 days ago

Hello InnoEye community! We're pleased to introduce our new affiliate and brand awareness tool, Lucyd on Photofy. But first, check out our new feature in Gadget Flow. This organic press is wonderful because it positions Lucyd Lyte glasses among leaders in the smartglass industry, placing our frames alongside industry heavyweights like the Google Glass Enterprise and Zeiss. 

One more thing before we discuss Photofy–our new free glasses contest is live, and it just takes a minute to enter! We're giving away two pairs of glasses this time. Join here!

Investors are receiving exclusive access invites to our new social content creation and syndication tool, Photofy. Photofy empowers our community of investors, fans and affiliates to seamlessly create and share strategically-curated Lucyd brand materials, access unique templates and rapidly edit content within a high-utility photo editing tool. If you are just following the campaign and haven't invested yet, or just invested this week, sign up here to receive an invite.

Our innovation-first brand strategy and new Lucyd Lyte release will enable our most social brand advocates to create, engage, and share awesome content while steadily increasing our essential digital share of voice.

What are the key benefits of joining Lucyd on Photofy? If you're an investor, you can help get the word out about our company on social, helping our community grow stronger than ever. If you're interested in making money, you can join our affiliate program and get 15% CASH BACK when someone orders from Lucyd using your link or code (Affiliate rate boosted to 15% if you have invested in the campaign). The Photofy app will then provide you all the affiliate content you will ever need, and allow you to share it easily. So start by signing up to be a Lucyd affiliate and watch the affiliate tutorial here. Then you're clear to start referring your network, but please be sure to look out for your Photofy invite email, so you can get a pipeline of fresh content. 

Thanks again to everyone who has helped the Lucyd dream come alive!

Best,
InnoEye Team

Nov 3 Update - New CEO Interview & Free Glasses Contest

27 days ago

Hello InnoEye investors,

What an exciting few months it's been since we launched on Startengine! Almost $300k raised, an amazing new community built, and the future for our company has never looked brighter. 

We're very pleased to share a new interview with InnoEye CEO & Lucyd brand creator Harrison Gross. The interview gives a great in-depth look at the history of the company, where we are now in terms of market positioning and our tech roadmap, and what lies ahead in the coming year. We think you'll enjoy it! Be sure to leave a comment to let us know your thoughts. 

Our new bi-weekly glasses contest is live, so be sure to check it out for your chance to win a free $100 Lucyd gift card! Enter here, share the contest for extra entries, and be sure to follow @goLucyd on Instagram to be eligible to win. 

Finally, we're excited to share some new photos of final pre-production Lytes on a few models (and Brand Ambassador Richard Sherman), so you can see how our amazing new e-glasses will really look like on you! 


As always, thanks for following our mission to upgrade the world's eyewear!

InnoEye Team

Notice of Funds Disbursement

27 days ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Innovative Eyewear, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Innovative Eyewear, Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Oct 27 Update - Patent Allowance and Glasses Contest

about 1 month ago

Hello InnoEye investors,

Thanks for following our mission to upgrade the world's eyewear! 

Some exciting news today, as we receive notice of allowance from the US Patent Office on our first utility patent application: the LINK app. The LINK app is a unique piece of software that we are developing to help manage the flow of information and control of IOT devices. In the future, we envision that many users of Lucyd frames will also have a number of other smart devices, and the LINK app will aid in the control thereof. For example, it will allow you to control other smart devices with your Lucyd e-glasses. Since widespread IOT usage is still a ways off, we are focused more on the Vyrb app in the short term--but it's still great news that our utility patent was given notice of allowance! This IP is fantastic because it helps Lucyd carve out a protected operating space in the wearables sector.

A few more quick things for you! Join the new contest to win free glasses. Also, check out our Youtube for the latest Lucyd videos, and don't forget to subscribe!

Lucyd Brand Ambassador Richard Sherman (Cornerback of the NFL 49ers) just posted about us! Check it out below, he mentions our current awesome sale of $50 off all Lucyd frames! To use the sale, check out on Lucyd.co with code SHERMAN50–it's a great opportunity to get some new Rx glasses on the low!

Thanks again, stay posted for more fresh updates!

Notice of Funds Disbursement

about 1 month ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Innovative Eyewear, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Innovative Eyewear, Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Oct 16 Update - Vyrb Interfaces and New Kalkine Coverage

about 1 month ago

Hey InnoEye investors,

We have a great update for you today! 

Let's start off with some fresh press, following our incredible Odyssey review earlier this week. Check out the new Kalkine article for some background on the company and how we're trying to evolve the world of eyewear. 

We're also very pleased to share some new interface screens from our Vyrb app development. These samples of the interface are very close to what is expected for the beta version of the app. Although a key component of Vyrb is expanding the utility of Lucyd Lyte glasses by adding new social commands to your voice assistant, we are also developing a modern and unique visual experience focused on sharing and enjoying the human voice. Check out the sample interfaces below, including examples of the home feed, posting and voice commenting. The "V" wave Vyrb button allows for quick recording of voice posts, comments and messages. 


Be sure to let us know what you think in the comments below!

Thanks all!
InnoEye Team


Oct 13 Update - Lucyd and Bose go head to head!

about 2 months ago

Hello InnoEye investors, 

Well, we've got some great news for you today. We sent off a beta Lucyd Lyte and a pair of the Bose Frames 2.0 to the Odyssey for an impartial comparison. And Lyte won in spades! The Odyssey is a super-popular outlet covering all sorts of news topics, and they reached out to us for a feature. With over 30 million readers they're perfect for getting out our mission to upgrade the world's eyewear. 

Check out this comparison of technical features of our new product and the new Bose:


This is exciting news for our community, because Bose is a very well-established and respected audio company with over $3b in annual revenue. But we have managed to build e-glasses that are more appealing on several fronts. 

Ok, ready for our first high-powered Lyte review? Head over to the Odyssey

All the best,
InnoEye Team


Oct 8 Update - White Lucyd Lyte Spoiler

about 2 months ago

Hello InnoEye investors and fans,

Thanks again for being a part of our pioneering eyewear company! It certainly wouldn't be possible without people like you. No one person, or one team, can change the face of eyewear forever. But working together with our awesome community, it just might be possible. 

Check out the first samples in of our upcoming white Lucyd Lyte models. Cutting-edge fashion, useful tech and prescription vision come together for the first time in Lucyd Lyte, and we couldn't be more excited to share these two white-hot pairs. 

Model: Lytening. Seen here with Blue Light+ lenses from the Lucyd lab.

Model: Sunbeam. Outfitted with UV400 sunglass lenses. 

Due to some slight delays, Lucyd Lyte is expected to be available to the community in mid-November. All investors eligible for a free pair, (those that have invested $500 or more across the life of the campaign) will be contacted directly by the team to confirm their prescription needs, and issue them the credit for getting their free pair on Lucyd.co. If you would like a pair for a family member as well, have them invest on a separate account, or wait for the Black Friday special.

Please note that we are planning to remove our non-Bluetooth frames by the end of the year, so are offering $50 off all of our existing fashion frames on Lucyd.co, for the next month. Use code BARGAIN at checkout. It's a great opportunity to pick up a stylish prescription glass on the low. 

Thanks everyone!
InnoEye Team


Notice of Funds Disbursement

about 2 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Innovative Eyewear, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Innovative Eyewear, Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Don't forget—You can get FREE Lucyd Lyte e-glasses!

about 2 months ago

Hello InnoEye investors!

We are so grateful to have you in our community, and thankful for everything you've done. 

Did you know that you can invest cumulatively on Startengine? That's right, every investment you make helps you build towards our awesome perks. When you invest $500 or more in Innovative Eyewear, we mark you down for a FREE Lucyd Lyte smart frame, with prescription lenses (if needed) and shipping included! There is only a small copay for progressive/bifocal prescriptions. Lucyd Lyte will be available next month. 

This is an amazing value, because it's a $119+ product for FREE in addition to your shares! When you reach our higher investment tiers, you also can get bonus shares. Also, all of our investors get a boosted 15% cash back in our affiliate program, just sign up here, and contact us to be onboarded. We make it easy to get cash back by sharing Lucyd.co

Finally, we leave you with an awesome spoiler of one of the six launch styles of Lucyd Lyte, the CEO's personal favorite, the "Moonbeam"! Lucyd Lyte is the first smart frame to offer acetate frontplates and high-gloss arms that match the look and feel of designer eyewear. 

Thanks again for coming on this journey with us. We look forward to building the global standard in e-glasses together!

All the best,
InnoEye Team


Sep 26 Update - Appointment of Calvin Peters as Digital Communications Executive

2 months ago

Hello InnoEye investors, some exciting news for you today.

As our community grows, so does our core team. We have expanded our management team with the appointment of Calvin Peters as eCommerce Growth, Content and Social Media Manager.

Mr. Peters is a seasoned digital marketer with a track record of excellence. Formerly he was the Sr. Manager of PR, Social Media and Influencer Marketing at the Walgreens Boots Alliance (WBA). Mr. Peters is well-equipped to handle the challenge of commercializing Lucyd eyewear to a global audience. In his time at the WBA, he launched the Social media presence of the Duane Reade drugstore chain, growing their Twitter presence into the largest social following of any drugstore while owning SOV to help facilitate essential PR narratives. In 2015, he transitioned from Duane Reade into the WBA who purchased the drugstore chain in 2010. Mr. Peters helped lead Digital PR and influencer marketing efforts for the Walgreens brand and vendor partners to increase both store and owned media traffic/engagement; in addition to eCommerce conversion rates. Prior to this, he had online apparel retail experience working at Lugz Footwear & Apparel and Southpole clothing (Wicked Fashions, Inc.), where he managed three brands and celebrity endorsements including a marketing team with a $15m annual budget.

Mr. Peters has a record of accolades for his work in public relations, social media and influencer marketing. This includes the 2013 Silver Hub prize for Social Shopper and Shopper Marketing campaigns. He was a finalist for the 2014 Shorty Award for "Best Use of Social Media for Retail or eCommerce", four 2017 Distinction accolades from the 23rd Annual Communicator Awards and a 2017 Webby Award Official Honoree for the #MyWalgreensApp campaign.

"We are thrilled to add Calvin to our talented management team. After seeing Calvin's proven marketing record at the WBA, we believe he will be instrumental in the growth of the Lucyd brand into the global standard for e-glasses,"
-Harrison Gross, CEO InnoEye

"I'm extremely honored for the opportunity to amplify and grow this unique, tech-forward product offering Innovative Eyewear brings to the market through the Lucyd brand. I've been fortunate to employ various social media, influencer marketing and integrated PR strategies across various brands. Lucyd's market leading eyewear technology, social media integration and a sustainable first-to-market strategy, will be integral in growing the company into one of the most recognized and exciting lifestyle-based eyewear brands globally."
-Calvin Peters

Thanks for joining us on our mission to upgrade the world's eyewear. It wouldn't be possible without our community. We are so thrilled to be one of the very first community-owned eyewear companies!

Notice of Material Change in Offering

2 months ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Innovative Eyewear, Inc. offering. Here's an excerpt describing the specifics of the change:


Extended length of campaign.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

September 16th Update - New York Post Feature & Lyte Progress

2 months ago

Hello to our amazing investors and followers, 

Thank you so much for supporting our company as we work to build the first mass-market e-glasses. We genuinely love being a community-funded company, because it brings so much grassroots insight, and a close relationship with both our customers and investors. 

We are pleased to share a recent feature in the widely-circulated New York Post, which organically covered our Lucyd eShop in their back-to-school gift guide! 

Furthermore, we are thrilled to report progress in the first production run of Lucyd Lyte. Our manufacturer has just shipped the first production box samples, as well as production samples of all six launch styles of Lucyd Lyte. Our beta testing is also progressing well, with rave reviews coming in from our influencers. 

Finally, we are clearing out all of our old frames to make way for the new Lyte, so if you need some new glasses, head to the Lucyd.co eshop and use code BARGAIN to take $50 off any frame!

Thanks so much for continuing to follow our project. We are very grateful for your help.

InnoEye Team

Notice of Funds Disbursement

3 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Innovative Eyewear, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Innovative Eyewear, Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Sept 3 Update - Lucyd Lyte Beta Test Preliminary Results

3 months ago

Hello InnoEye investors, thanks so much for joining us! We have a very exciting update to share with you today. Our first beta testers have just received their Lucyd Lytes, and we already have some excellent feedback! These reactions will become viewable in situ on Amazon reviews and influencer reviews of the product in the coming weeks. Read on:

"I do love the features and it was easy to set up."
-Demario J.

"Yeah these are legit. Perfect frame size. Super comfortable. They have a nice weight to them but aren’t bulky. Speakers sound 30-40% better. The gold buttons are nice touch. Give it a much better feel."
-Matthew L.

"These shades are sick. Huge improvement over the old ones... I just took them on a bike ride and they were perfect. I don't like wearing headphones when I'm riding because I want to be able to hear what's going on around me. These were great."
-Alexander B.

"It's very apparent that the Lucyd team is very discerning about quality and it shows with these comfortable glasses.

Audio is superb quality, better than my Beats ear buds to put it into perspective. I'm very impressed with how crystal clear the audio for music and phone calls are. No latency issues on calls or delays from my Bluetooth compatible devices.

It's also impressive by how much value you get for this price. Not only are these cheaper than the Bose sunglasses but the quality all around usurps Bose in every aspect. I will definitely be getting a second pair (one prescription and one as regular sunglasses) very happy with this purchase.

Very glad I found this product and definitely would recommend to anyone in the market for sunglasses/glasses in general, for this price and the style doesn't even look like there would be Bluetooth capability built in. Also the touch controls are some of the best and most responsive."
-Brandon N.

We're pleased to share that the feedback is already overwhelmingly positive on our upcoming product. We are also expecting prototypes of the full line of all six samples in the next two weeks, as well as the retail packaging, and will share photos when available. The Lucyd Lyte expected launch date has been pushed to October 15, because we had to make some final adjustments to the frame molds. But everything is on track for a speedy delivery to our Tier 1 investors and customers in the early fall, and in time for an amazing Black Friday promotion.

Thanks for reading, looking forward to sharing more exciting updates!

InnoEye Team

Notice of Funds Disbursement

3 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Innovative Eyewear, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Innovative Eyewear, Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Aug 22 Update - Featured in TechStartups.com

3 months ago

Hello to our amazing investors and followers,

Just a quick update today to share our latest press coverage, in TechStartups.com!

Thank you to everyone who has helped us get to $145k raised. It's really an impressive feat. 

Vyrb development is going to well, we're finalizing the design of the interface now.

Best,
InnoEye team

Aug 21 Update – Product Positioning of E-glasses

3 months ago

Hello to our amazing investors and fans, thanks so much for continuing to follow our journey to upgrade the world’s eyewear. Today we’ll be discussing some background info on our product category, and how we will be marketing the Lucyd® Lyte™ frame.

We have been faced with many challenges in our quest to build the perfect smart frame, and chief among them is the fact that perhaps 99% of people have never worn a tech-enhanced pair of glasses, even in a demo scenario. So not only have we been presented with the difficulty of creating an ergonomic and user-friendly frame, but also have had to create the market need in the minds of the consumers. People won’t buy a product they aren’t aware of or don’t immediately see the value in. So from the very beginning, we have been addressing the question of why you should upgrade your eyewear with Lucyd frames. And the answer is becoming quite clear with our new frame: you lose nothing compared to regular glasses, but gain a whole lot more in terms of functionality, without compromising on price. Take a look at this chart to see how Lucyd Lyte stacks against regular old glasses.

You can see by the above chart that we are developing a truly disruptive product in the eyewear space. None of the previous products in the smart frame category have this feature set, which all but eliminates any opportunity cost against upgrading your eyewear with Lucyd. Furthermore, in each lens type category, Lucyd is a price leader with the exception of single prescriptions purchased online. When it comes to a single prescription, it is only an additional $60 to get the Lucyd option vs. a non-tech Warby Parker frame. For our closest smart frame competitor, Bose, they charge $306 for a single prescription frame compared to $154 for Lucyd—$150 more! And when compared to a physical optical store like Lenscrafters, where single Rx eyeglasses can cost $200, we are considerably more affordable in every prescription category. In Progressive lenses (unlined bifocal), we absolutely decimate the competition both on and offline. This is possible because of our partnership with a Boston-based lens lab that has been in business for 40 years, which offers us industry-leading lens pricing.

To ensure mass market adoption of our product, we are faced with a dual challenge—removing any reason to prefer regular glasses over ours, and informing the customer of the benefits of switching to Lucyd. We believe that simple comparisons such as the chart above will enable a smooth customer acquisition process when advertising to the traditional eyewear market.

Finally, a consistent issue we have faced in the marketing of our smart frames is the product category labelling. They’re not regular glasses, nor are they headphones. They aren’t a pure tech wearable as they also correct vision. The term “smartglasses” is close, but evokes headgear with an AR display. “Music Glasses” and “Bluetooth Glasses” are both descriptive but don’t capture the full feature set. After much deliberation, we have settled on a new term for our product category: e-glasses. This follows the naming trend of “email”, “ebooks” and “ecommerce”, and implies a new, electronic upgrade to an existing product category. We believe this novel term will help new customers quickly identify what it is about Lucyd frames that makes them special, and bring them to a buying decision faster. Plus, it sounds pretty cool!

Thanks for reading this update, and thanks again to all who have contributed to our crowdfund. We look forward to upgrading your eyewear.

Aug 19 Update - Lucyd Frames in Tom's Finds, New FREE Glasses Contest

3 months ago

Hello to our wonderful campaign followers! Hope you are having a terrific week thus far. 

Thanks so much for continuing to follow our mission to upgrade your eyewear. We have an exciting update today as we were just featured in Tom's Finds, a very popular guide to fun, new electronics. 

They reached out to us after finding out about our goal to provide affordable prescription-ready smartglasses! Since the Lyte is not out yet, they could only feature our previous model, Lucyd Loud 2020. The Loud was our original product line, which helped get the brand out into the market, and prove out many concepts of smartglasses--especially that people do, in fact, want their glasses to play music!

This is just the latest in the long line of press exposure we've gotten on our smart eyewear. If you want to see some more of our features, check out the Press Links on our campaign page, or to see it all, go to our blog

Our new FREE glasses contest is live, so head over now and vote for your favorite Lucyd Lyte style. You might even get it for free if you win!

Thanks again for stopping by!

Aug 14 Update - InnoEye CEO Interview on Vyrb

4 months ago

Hello Lucyd fam and visitors to our campaign! Thanks for following our mission on upgrading the world's eyewear.

As we noted last week, we have begun the development of the Vyrb "vocal media" app, which will allow you to interact with social media with your voice on Lucyd smart frames, or directly on your phone or computer. 

Kalkine Media just released a new interview with InnoEye CEO Harrison Gross, detailing some of the most interesting and useful features of Vyrb. Please read the article to learn more about this exciting application, which will expand the capabilities of Lucyd frames as well as voice assistants in general. 

Thanks again for coming on this journey with us, and please let us know below if you have any questions or comments.

All the best,
InnoEye Team



Aug 13 Update - Production Model Samples

4 months ago

Hello Lucyd fam and InnoEye investors, thanks for joining our mission to upgrade the world's eyewear. We have some exciting updates to share with you today. 

First, our latest contest has finished and we have awarded four pairs of smartglasses to our followers. Join the new contest for your chance to win free glasses from Lucyd! Best of all, as part of your entry you can pick your favorite style of Lucyd Lyte, and if you win, you'll get it! Note that the six styles shown in the contest are our planned launch models, spoiled there for the first time!

Next, our initial production samples of Lucyd Lyte have arrived in Miami, and we're pleased to share new photos of two of our launch models:

"Moonshot"

"Darkside"

One of the great difficulties in designing smart eyewear is finding a balance between sunglass and optical sizing and appearance, which is necessary to appeal to the widest possible group of glasses wearers. Sunglasses and optical glasses typically have different sizing and frame thicknesses, due to the way that dark and clear lenses interact differently with our faces. We determined these two styles based on having this cross-over appeal--they are just a little larger than regular glasses, and just a little smaller than most sunglasses, so they work in both contexts. Additionally, the clear-front variants we are producing will offer greater flexibility in terms of matching a large number of faces, since having a clear rim reduces the overall visual "weight" of the glasses.

A final note, we have just passed 1,000 followers on our new Instagram account. Check us out @goLucyd to join us on our adventures through Miami!

Thanks for your interest in our company. We look forward to bringing you the best smart eyewear on the market!

InnoEye Team

Notice of Funds Disbursement

4 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Innovative Eyewear, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Innovative Eyewear, Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

August 5 Update: Vyrb

4 months ago

A tentative Vyrb app icon.

Lucyd fans and InnoEye investors - In our mission to develop the first affordable, mass market smartglasses, we aren't just stopping with great hardware. We're developing a social media app that is truly unique and disruptive: the Vyrb™ "vocal media" app.

We're posting this update today to let you know about the current status of Vyrb development. We have completed the overall front-end design of the app, determined the base feature set, and compiled a full product "bible" on the app in the form of a 40-page whitepaper, complete with every interface and core functionality.

After weeks of deliberation and scouting app developers, we have settled on a very capable software team to help bring Vyrb to life. We have just signed a contract with them and are beginning the "discovery phase" of the app, where we are performing essential research to determine the feasibility and path forward of the different modules of the app. This software team comes highly recommended and they have created a number of strong applications. 

Lucyd frames and Vyrb taken alone will be powerful products, but when combined, they form a compelling picture of a multifaceted hardware-software approach. With Lucyd Lyte and Vyrb together, we hope to build an entirely new and disruptive wearable ecosystem. 

July 22 Update: New patent filings, new press, new photos.

4 months ago

Hello and thanks for taking the time to learn about Innovative Eyewear. We have several breaking developments that we are pleased to share with our current and prospective investor community. Over 270 people have already joined in on our mission to upgrade the world's eyewear, and we can't wait to build something great together.

First, our manufacturing shop has just provided us with photos of the very first Lucyd Lyte beta production models.

 

 

We expect to have the initial batch of units next week, and will begin beta testing with our network of tech and fashion influencers, gadget lovers and Lucyd eyewear fans. We'll share the result of this testing, and early feedback, right here in August.

As part of the launch of this new line and to expand our IP position, we have filed two new design patents on the above styles. We will look to expand this line to further styles and colors based on user feedback. At least one white style will also be available at launch.

Additionally, we're pleased to share that 13 of our design patent applications for the Lucyd Loud Youth line have been issued a notice of allowance, so they are now no longer just applications, but allowed patents. With the above filings, this brings our total IP position to 24 patents: three pending utility patents, 13 granted design patents, and eight pending design patents.

Finally, we have some new press features. We were just featured in Kalkine Media. Read the article for a review of our mission. Our upcoming Lyte line was also covered in GadgetFlow.

Thanks again for your interest in our project. We believe incredible things are in store for our company, and we're so grateful to have you in our community.

Warm wishes,
Harrison Gross
CEO
Innovative Eyewear, Inc.

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