[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Innovative Eyewear, Inc. offering. Here's an excerpt describing the specifics of the change:

Innovative Eyewear, Inc. is extending their campaign by 60 days.

When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Innovative Eyewear, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Innovative Eyewear, Inc. be on the lookout for an email that describes more about the disbursement process.

This campaign will continue to accept investments until its indicated closing date.

Thanks for funding the future.

-StartEngine

Hello InnoEye investors, followers and customers, 

Thanks so much for joining our mission to upgrade the world's eyewear!

First off, take a moment to read the rave reviews rolling in from our customers.

So we've got these great new e-glasses out, but what has it meant for our bottom line? Sales are up a staggering 179% month over month (December to January) since we released the Lyte. And this only counts our main Shopify channel, we are also seeing an uptick in Amazon sales, with approximately a 200% jump since we released the Lyte. 

Additionally, we have some awesome new fitness influencer reviews of the Lyte! Check out @leahmward_'s post here:

And check out this post from weightlifter @AlexandraHeight:

That's it for now. Keep rocking out with that Lucyd Lyte!

Best,
InnoEye Team

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Innovative Eyewear, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Innovative Eyewear, Inc. be on the lookout for an email that describes more about the disbursement process.

This campaign will continue to accept investments until its indicated closing date.

Thanks for funding the future.

-StartEngine

Hello to our amazing community!

We have some awesome news for you today. We just sent out the second round of Lyte codes, for those who reached $500 invested between 12/16/20-1/16/21. If this applies to you, be sure to check your inbox for an email from us with the title, GET YOUR COMPLIMENTARY NEW LUCYD LYTE E-GLASSES NOW!

If you reached $500 before or during this time span, and don't see your code, reach out to us through Lucyd.co. If you reached it after, your investment is still processing and you will get your code at the end of the month.

We just got in an incredible review video from influencer and musician Ryan Neal! Check it out here.

We also just got a fantastic in-depth review from someone who loves to use their Lucyd Lyte on the slopes! Read it here.

Got your Lyte? Leave a review with a photo on Lucyd.co and receive a $20 gift card to our shop! Just contact us through Lucyd.co to claim. 

Did you see our new student/educator/military discount? We're giving 18% off to you, just reach out if you need the code. 

Thanks for everything, and for making our crowdfund a smashing success! We couldn't do it without you.

All the best,
InnoEye Team

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Innovative Eyewear, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Innovative Eyewear, Inc. be on the lookout for an email that describes more about the disbursement process.

This campaign will continue to accept investments until its indicated closing date.

Thanks for funding the future.

-StartEngine

Hello to our amazing investors and customers!

Thanks for all your support in the creation of Lucyd Lyte. Our new product was built in real-time with help from our fans right here on this page. It's incredible what we have accomplished together. And now we have reached the unbelievable milestone of $500,000 raised from a community of over 2,000 early adopters, eyewear lovers and tech investors! 

Rave reviews of Lyte have started to come in on Lucyd.co, click here to read them!

Sales have begun of Lucyd Lyte on Amazon Prime. It's a great place to order if you need a pair Lytening-fast! 

Thanks all! Don't forget, you have until the end of the crowdfund to reach $500 invested and get a free Lucyd Lyte! Codes are sent out at the end of the month to eligible investors, if you haven't seen yours yet, let us know! Finally, check out this awesome feature from fitness influencer @NickStahlOfficial. 

All the best,
Team InnoEye

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Innovative Eyewear, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Innovative Eyewear, Inc. be on the lookout for an email that describes more about the disbursement process.

This campaign will continue to accept investments until its indicated closing date.

Thanks for funding the future.

-StartEngine

Hello to our amazing investors and fans! 

Pictured: Lyte Rounds fitted with the 3-Lens Pack, a Lucyd.co exclusive. 

Thanks so much for all your support. Our community now numbers over 2,000 investors – and that's on top of the thousands of customers, affiliates and brand advocates we had before! 

We have also reached an amazing milestone with our launch of Lucyd Lyte on Amazon Prime!

Got your Lyte? Please help us grow by leaving a review on Lucyd.co. You can also share a photo on IG tagging @goLucyd to be automatically entered to win an Amazon $100 gift card! Don't forget to give us a follow! 

Finally, check out this humorous review video from one of our new influencers!

Thanks again to our amazing community for all that you do. The world's first community-owned smartglass company would not exist without people like you!

Best
InnoEye Team

Hello InnoEye community,

Thanks for following our mission to upgrade the world's eyewear.

Exciting news today, the Lucyd Lyte production run has arrived to our office in Miami. Standard sunglass pairs will begin shipping tomorrow. Custom lens pairs will take another week or so to ship, as those frames are expected at our lens lab next Tuesday. 

If you were watch cable news last week, you might have seen our brand ambassador Richard Sherman introduce the Lucyd brand nationwide! That's right, thousands of people across America saw Lucyd Lyte in the hands of a rockstar football player! If you didn't catch the commercial, check it out here, and a more product-focused version of the commercial on Richard's IG, where it has gotten 38,000 views so far. Not bad!

Thanks for your patience as we have worked to bring your eyewear upgrade as quickly as possible. Your investments & orders and greatly appreciated. This is a community-powered company, and we couldn't do it without you!

All the best,
InnoEye Team

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Innovative Eyewear, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Innovative Eyewear, Inc. be on the lookout for an email that describes more about the disbursement process.

This campaign will continue to accept investments until its indicated closing date.

Thanks for funding the future.

-StartEngine

Hello InnoEye investors,

We hope you enjoyed the holidays! We have some exciting news today. 

The Lyte glasses have all been manufactured and tested, and are on their way into the country! Take a look at some photos from our factory.

All $500+ investors who contributed before 12/16 should have their code for a free Lyte emailed to them by now, including cumulative investors. If you haven't seen this, contact us. The email was titled: GET YOUR COMPLIMENTARY NEW LUCYD LYTE E-GLASSES NOW! Please use your code now on Lucyd.co. The glasses start shipping next week, but allow extra time for prescription lenses. 

In other news, we have just hired a new full time team member, Jhanak Karki! Jhanak is an MBA and experienced account manager and business development professional. We are very excited to bring him on board next week to help manage the community and grow the business! Jhanak has significant ecommerce & client experience, and has previously worked with ePay World. 

Thanks again to our amazing investors. We are very excited for the year ahead, and believe the company will be reaching new heights with Lucyd Lyte. Take care!

InnoEye Team

Hello to our amazing investors and followers! 

Thank you so much for your incredible contributions to one of the first community-owned smartglass companies! We are very pleased to announce that the gift codes for the free Lucyd Lyte frames to our $500 & up investors have been emailed out today. If you contributed $500 or more over the life of the campaign, search for an email titled GET YOUR COMPLIMENTARY NEW LUCYD LYTE E-GLASSES NOW!  Some who have contributed after 12/16/20 will be included in the next round of codes at the end of January, as your investment is still processing.

This email will contain a unique gift code for you to use on Lucyd.co. Copy it and head to our mainsite, select your Lyte and you're good to go! Enter your code at checkout to make it completely free. For our investors requiring prescription lenses, or international shipping, simply reply to the code email to have your code updated to the correct amount. Note that only clear single prescriptions are covered, and there is a small copay of $80 for clear or sunglass lineless bifocal (progressive) lenses. You may also purchase additional lens upgrades and accessories if you wish. We have released a three-pack of purple, red and blue light lenses for all frame styles for just $25, and an extra charging cable for the Lyte for $10. 

For those of you without prescription, you should receive your standard sunglass Lyte in the next 10-14 days. For those with prescription, please allow 14-20 days for delivery. The glasses are still in transit via DHL and are expected in less than a week in Miami. To our investors who have not yet reached the $500 mark, it's not too late: you have until our campaign ends to get the free Lyte promotion, and all investments are cumulative towards our bonus tiers. 

Thank you to all for your patience with us as we have worked to create what is potentially the first mainstream smart frame. We are honestly surprised and humbled, the kindness and generosity of our community on Startengine has made this all possible. We look forward to upgrading your eyewear! Have a wonderful holiday season!

InnoEye Team

Hello InnoEye investors, thanks for following our mission to upgrade the world's eyewear. 

We have some awesome news today, as we were featured for a second time inside of two months in leading tech publication, Gadget Flow. Check out the article for some great coverage on your favorite eglasses brand! 

Brand ambassador Richard Sherman rocking the "Lytening" model, outfitted with haze master lenses (40% blue light blocking).

Finally, our most exciting bit of news–production has FINISHED on the our initial order of 2,000 Lucyd Lytes, and we have begun our new, rigorous quality testing process. This should only take a few more days, and by Dec. 30 we expect to begin shipping Lytes. Investors who contributed $500 or more over the life of the campaign will be contacted starting next week to claim their free pair. 

Warm wishes and happy holidays to you all from the InnoEye team. We are so grateful for the opportunity to build this incredible community-owned company with you!

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Innovative Eyewear, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Innovative Eyewear, Inc. be on the lookout for an email that describes more about the disbursement process.

This campaign will continue to accept investments until its indicated closing date.

Thanks for funding the future.

-StartEngine

Hey InnoEye investors and followers,

Thanks so much for helping us build an amazing community of eyewear fans around the globe. 

We are very pleased to share a new objective review of our eglasses, with Youtuber Dave Taylor breaking down the benefits of our glasses in detail. Check out the review and be sure to leave a comment!

Did you get a chance to check out the new face of Lucyd.co? We'd love your feedback! Leave a comment below and let us know what you like and what you would like to see improved. Remember, we are a community-owned business–your opinions matter!

We look forward to contacting $500+ investors towards the end of the month for their free Lyte, keep an eye out around Christmas. Lyte is also available for preorder now at Lucyd.co, and will ship out on Dec. 30th. Have a wonderful holiday season!

InnoEye Team

Hello InnoEye investors and community,

Thanks so much for supporting our company. 

In our effort to provide an all-new customer experience to match our next-gen Lucyd Lyte product, we have just launched a new mainsite at Lucyd.co. Check it out and let us know what you think!

Lucyd Lyte is now available for pre-order, and we are releasing our 10% discount code for all investors. Contact us to receive the code.

For those amazing investors who are eligible for a free Lucyd Lyte for contributing $500 or more over the life of the campaign, we will be reaching out to you on the week of Christmas with a gift card for getting your pair on Lucyd.co. You will be able to upload or enter your prescription at that time and select your frame. 

Finally, some recent investors will have their investments refunded to them because they did not reconfirm their investment after we extended the campaign. If you got a notice about this, no worries–you can rejoin us at any time until the campaign ends. 

Thanks for following our mission to upgrade the world's eyewear. Have a great day!

InnoEye Team

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Innovative Eyewear, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Innovative Eyewear, Inc. be on the lookout for an email that describes more about the disbursement process.

This campaign will continue to accept investments until its indicated closing date.

Thanks for funding the future.

-StartEngine

Hello InnoEye investors,

This is just a final reminder to reconfirm your investment if you are a new investor who has joined us in the last 2-3 weeks. Please search your inbox for an email with the subject "URGENT: Reconfirm Your Investment Before It Is Cancelled". Then just click the link inside the email to confirm your investment.

This does not apply to investors from earlier than 3 weeks ago. Thank you for your time and supporting the future of eyewear!

InnoEye Team

Hello InnoEye investors,

Thanks so much for helping us in our mission to upgrade the world's eyewear. Just a quick note for you today.

We are so thankful for the amazing progress of our campaign, with 1600 investors joining our community so far. Since we have extended our campaign to the end of February, recent investors from the last 3 weeks will need to reconfirm their investment. Please search for an email from Startengine with the title "URGENT: Reconfirm Your Investment Before It Is Cancelled", and click the link in that email to reconfirm your investment. If you don't do this, your investment may be reversed. Previous investors from earlier than 3 weeks ago do not need to do this. 

One more thing, we are clearing our old inventory to make room for the Lyte, so we are offering a massive 50% OFF shopwide at Lucyd.co till Wednesday at 11:59 PM EST. This promo applies to both frames and lens upgrades, so it's an excellent opportunity to pick up an Rx or fashion frame at a great price. Use code BLACKFRIDAY at checkout on Lucyd.co to get this awesome deal!

Thanks all!
InnoEye Team

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Innovative Eyewear, Inc. offering. Here's an excerpt describing the specifics of the change:

Innovative Eyewear Inc. is extending their campaign by 90 days.

When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Hey InnoEye community,

Thanks again for joining our mission to upgrade the world's eyewear!

We know you've been eagerly anticipating getting your hands on a Lucyd Lyte, and we're pleased to tell you it won't be much longer. We have faced several delays in manufacturing due to the difficult business environment post-Covid, but the glasses are being manufactured and are entering quality control testing very shortly. Lucyd Lyte is expected to ship to $500 & up investors the week of Christmas, with an official launch date of December 30th. Investors will be contacted at that time with information regarding claiming their pair and uploading their prescription if needed. Regular sales of Lyte will commence on Dec 30th, on our shiny new website, expected to launch next week. We know it's been a long wait, but we promise it will be worth it! 

What else are we up to? We just finished an awesome video shoot with our brand ambassador and NFL star Richard Sherman, and are expecting to launch our very first TV commercial in the coming weeks. We believe this large amount of media exposure will help build a great amount of hype around the company and our exciting new product. Here's a still from the shoot, with Richard wearing the "Moonbeam" model: 

One last thing! We are getting rid of ALL of our legacy Lucyd Loud models and standard frames from the Lucyd.co shop, so NOW is the time to pick up a pair of regular glasses or sunglasses at an amazing price! Use code BLACKFRIDAY for an awesome 50% OFF all frames AND PRESCRIPTION LENSES! This is a unique opportunity to score a fresh frame at an unbeatable price. 

Thanks fam!
InnoEye Team

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Innovative Eyewear, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Innovative Eyewear, Inc. be on the lookout for an email that describes more about the disbursement process.

This campaign will continue to accept investments until its indicated closing date.

Thanks for funding the future.

-StartEngine

Hello InnoEye community! We're pleased to introduce our new affiliate and brand awareness tool, Lucyd on Photofy. But first, check out our new feature in Gadget Flow. This organic press is wonderful because it positions Lucyd Lyte glasses among leaders in the smartglass industry, placing our frames alongside industry heavyweights like the Google Glass Enterprise and Zeiss. 

One more thing before we discuss Photofy–our new free glasses contest is live, and it just takes a minute to enter! We're giving away two pairs of glasses this time. Join here!

Investors are receiving exclusive access invites to our new social content creation and syndication tool, Photofy. Photofy empowers our community of investors, fans and affiliates to seamlessly create and share strategically-curated Lucyd brand materials, access unique templates and rapidly edit content within a high-utility photo editing tool. If you are just following the campaign and haven't invested yet, or just invested this week, sign up here to receive an invite.

Our innovation-first brand strategy and new Lucyd Lyte release will enable our most social brand advocates to create, engage, and share awesome content while steadily increasing our essential digital share of voice.

What are the key benefits of joining Lucyd on Photofy? If you're an investor, you can help get the word out about our company on social, helping our community grow stronger than ever. If you're interested in making money, you can join our affiliate program and get 15% CASH BACK when someone orders from Lucyd using your link or code (Affiliate rate boosted to 15% if you have invested in the campaign). The Photofy app will then provide you all the affiliate content you will ever need, and allow you to share it easily. So start by signing up to be a Lucyd affiliate and watch the affiliate tutorial here. Then you're clear to start referring your network, but please be sure to look out for your Photofy invite email, so you can get a pipeline of fresh content. 

Thanks again to everyone who has helped the Lucyd dream come alive!

Best,
InnoEye Team

Hello InnoEye investors,

What an exciting few months it's been since we launched on Startengine! Almost $300k raised, an amazing new community built, and the future for our company has never looked brighter. 

We're very pleased to share a new interview with InnoEye CEO & Lucyd brand creator Harrison Gross. The interview gives a great in-depth look at the history of the company, where we are now in terms of market positioning and our tech roadmap, and what lies ahead in the coming year. We think you'll enjoy it! Be sure to leave a comment to let us know your thoughts. 

Our new bi-weekly glasses contest is live, so be sure to check it out for your chance to win a free $100 Lucyd gift card! Enter here, share the contest for extra entries, and be sure to follow @goLucyd on Instagram to be eligible to win. 

Finally, we're excited to share some new photos of final pre-production Lytes on a few models (and Brand Ambassador Richard Sherman), so you can see how our amazing new e-glasses will really look like on you! 

As always, thanks for following our mission to upgrade the world's eyewear!

InnoEye Team

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Innovative Eyewear, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Innovative Eyewear, Inc. be on the lookout for an email that describes more about the disbursement process.

This campaign will continue to accept investments until its indicated closing date.

Thanks for funding the future.

-StartEngine

Hello InnoEye investors,

Thanks for following our mission to upgrade the world's eyewear! 

Some exciting news today, as we receive notice of allowance from the US Patent Office on our first utility patent application: the LINK app. The LINK app is a unique piece of software that we are developing to help manage the flow of information and control of IOT devices. In the future, we envision that many users of Lucyd frames will also have a number of other smart devices, and the LINK app will aid in the control thereof. For example, it will allow you to control other smart devices with your Lucyd e-glasses. Since widespread IOT usage is still a ways off, we are focused more on the Vyrb app in the short term--but it's still great news that our utility patent was given notice of allowance! This IP is fantastic because it helps Lucyd carve out a protected operating space in the wearables sector.

A few more quick things for you! Join the new contest to win free glasses. Also, check out our Youtube for the latest Lucyd videos, and don't forget to subscribe!

Lucyd Brand Ambassador Richard Sherman (Cornerback of the NFL 49ers) just posted about us! Check it out below, he mentions our current awesome sale of $50 off all Lucyd frames! To use the sale, check out on Lucyd.co with code SHERMAN50–it's a great opportunity to get some new Rx glasses on the low!

Thanks again, stay posted for more fresh updates!

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Innovative Eyewear, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Innovative Eyewear, Inc. be on the lookout for an email that describes more about the disbursement process.

This campaign will continue to accept investments until its indicated closing date.

Thanks for funding the future.

-StartEngine

Hey InnoEye investors,

We have a great update for you today! 

Let's start off with some fresh press, following our incredible Odyssey review earlier this week. Check out the new Kalkine article for some background on the company and how we're trying to evolve the world of eyewear. 

We're also very pleased to share some new interface screens from our Vyrb app development. These samples of the interface are very close to what is expected for the beta version of the app. Although a key component of Vyrb is expanding the utility of Lucyd Lyte glasses by adding new social commands to your voice assistant, we are also developing a modern and unique visual experience focused on sharing and enjoying the human voice. Check out the sample interfaces below, including examples of the home feed, posting and voice commenting. The "V" wave Vyrb button allows for quick recording of voice posts, comments and messages. 

Be sure to let us know what you think in the comments below!

Thanks all!
InnoEye Team

Hello InnoEye investors, 

Well, we've got some great news for you today. We sent off a beta Lucyd Lyte and a pair of the Bose Frames 2.0 to the Odyssey for an impartial comparison. And Lyte won in spades! The Odyssey is a super-popular outlet covering all sorts of news topics, and they reached out to us for a feature. With over 30 million readers they're perfect for getting out our mission to upgrade the world's eyewear. 

Check out this comparison of technical features of our new product and the new Bose:

This is exciting news for our community, because Bose is a very well-established and respected audio company with over $3b in annual revenue. But we have managed to build e-glasses that are more appealing on several fronts. 

Ok, ready for our first high-powered Lyte review? Head over to the Odyssey! 

All the best,
InnoEye Team

Hello InnoEye investors and fans,

Thanks again for being a part of our pioneering eyewear company! It certainly wouldn't be possible without people like you. No one person, or one team, can change the face of eyewear forever. But working together with our awesome community, it just might be possible. 

Check out the first samples in of our upcoming white Lucyd Lyte models. Cutting-edge fashion, useful tech and prescription vision come together for the first time in Lucyd Lyte, and we couldn't be more excited to share these two white-hot pairs. 

Model: Lytening. Seen here with Blue Light+ lenses from the Lucyd lab.

Model: Sunbeam. Outfitted with UV400 sunglass lenses. 

Due to some slight delays, Lucyd Lyte is expected to be available to the community in mid-November. All investors eligible for a free pair, (those that have invested $500 or more across the life of the campaign) will be contacted directly by the team to confirm their prescription needs, and issue them the credit for getting their free pair on Lucyd.co. If you would like a pair for a family member as well, have them invest on a separate account, or wait for the Black Friday special.

Please note that we are planning to remove our non-Bluetooth frames by the end of the year, so are offering $50 off all of our existing fashion frames on Lucyd.co, for the next month. Use code BARGAIN at checkout. It's a great opportunity to pick up a stylish prescription glass on the low. 

Thanks everyone!
InnoEye Team

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Innovative Eyewear, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Innovative Eyewear, Inc. be on the lookout for an email that describes more about the disbursement process.

This campaign will continue to accept investments until its indicated closing date.

Thanks for funding the future.

-StartEngine

Hello InnoEye investors!

We are so grateful to have you in our community, and thankful for everything you've done. 

Did you know that you can invest cumulatively on Startengine? That's right, every investment you make helps you build towards our awesome perks. When you invest $500 or more in Innovative Eyewear, we mark you down for a FREE Lucyd Lyte smart frame, with prescription lenses (if needed) and shipping included! There is only a small copay for progressive/bifocal prescriptions. Lucyd Lyte will be available next month. 

This is an amazing value, because it's a $119+ product for FREE in addition to your shares! When you reach our higher investment tiers, you also can get bonus shares. Also, all of our investors get a boosted 15% cash back in our affiliate program, just sign up here, and contact us to be onboarded. We make it easy to get cash back by sharing Lucyd.co! 

Finally, we leave you with an awesome spoiler of one of the six launch styles of Lucyd Lyte, the CEO's personal favorite, the "Moonbeam"! Lucyd Lyte is the first smart frame to offer acetate frontplates and high-gloss arms that match the look and feel of designer eyewear. 

Thanks again for coming on this journey with us. We look forward to building the global standard in e-glasses together!

All the best,
InnoEye Team

Hello InnoEye investors, some exciting news for you today.

As our community grows, so does our core team. We have expanded our management team with the appointment of Calvin Peters as eCommerce Growth, Content and Social Media Manager.

Mr. Peters is a seasoned digital marketer with a track record of excellence. Formerly he was the Sr. Manager of PR, Social Media and Influencer Marketing at the Walgreens Boots Alliance (WBA). Mr. Peters is well-equipped to handle the challenge of commercializing Lucyd eyewear to a global audience. In his time at the WBA, he launched the Social media presence of the Duane Reade drugstore chain, growing their Twitter presence into the largest social following of any drugstore while owning SOV to help facilitate essential PR narratives. In 2015, he transitioned from Duane Reade into the WBA who purchased the drugstore chain in 2010. Mr. Peters helped lead Digital PR and influencer marketing efforts for the Walgreens brand and vendor partners to increase both store and owned media traffic/engagement; in addition to eCommerce conversion rates. Prior to this, he had online apparel retail experience working at Lugz Footwear & Apparel and Southpole clothing (Wicked Fashions, Inc.), where he managed three brands and celebrity endorsements including a marketing team with a $15m annual budget.

Mr. Peters has a record of accolades for his work in public relations, social media and influencer marketing. This includes the 2013 Silver Hub prize for Social Shopper and Shopper Marketing campaigns. He was a finalist for the 2014 Shorty Award for "Best Use of Social Media for Retail or eCommerce", four 2017 Distinction accolades from the 23rd Annual Communicator Awards and a 2017 Webby Award Official Honoree for the #MyWalgreensApp campaign.

"We are thrilled to add Calvin to our talented management team. After seeing Calvin's proven marketing record at the WBA, we believe he will be instrumental in the growth of the Lucyd brand into the global standard for e-glasses,"
-Harrison Gross, CEO InnoEye

"I'm extremely honored for the opportunity to amplify and grow this unique, tech-forward product offering Innovative Eyewear brings to the market through the Lucyd brand. I've been fortunate to employ various social media, influencer marketing and integrated PR strategies across various brands. Lucyd's market leading eyewear technology, social media integration and a sustainable first-to-market strategy, will be integral in growing the company into one of the most recognized and exciting lifestyle-based eyewear brands globally."
-Calvin Peters

Thanks for joining us on our mission to upgrade the world's eyewear. It wouldn't be possible without our community. We are so thrilled to be one of the very first community-owned eyewear companies!

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Innovative Eyewear, Inc. offering. Here's an excerpt describing the specifics of the change:

Extended length of campaign.

When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Hello to our amazing investors and followers, 

Thank you so much for supporting our company as we work to build the first mass-market e-glasses. We genuinely love being a community-funded company, because it brings so much grassroots insight, and a close relationship with both our customers and investors. 

We are pleased to share a recent feature in the widely-circulated New York Post, which organically covered our Lucyd eShop in their back-to-school gift guide! 

Furthermore, we are thrilled to report progress in the first production run of Lucyd Lyte. Our manufacturer has just shipped the first production box samples, as well as production samples of all six launch styles of Lucyd Lyte. Our beta testing is also progressing well, with rave reviews coming in from our influencers. 

Finally, we are clearing out all of our old frames to make way for the new Lyte, so if you need some new glasses, head to the Lucyd.co eshop and use code BARGAIN to take $50 off any frame!

Thanks so much for continuing to follow our project. We are very grateful for your help.

InnoEye Team

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Innovative Eyewear, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Innovative Eyewear, Inc. be on the lookout for an email that describes more about the disbursement process.

This campaign will continue to accept investments until its indicated closing date.

Thanks for funding the future.

-StartEngine

Hello InnoEye investors, thanks so much for joining us! We have a very exciting update to share with you today. Our first beta testers have just received their Lucyd Lytes, and we already have some excellent feedback! These reactions will become viewable in situ on Amazon reviews and influencer reviews of the product in the coming weeks. Read on:

"I do love the features and it was easy to set up."
-Demario J.

"Yeah these are legit. Perfect frame size. Super comfortable. They have a nice weight to them but aren’t bulky. Speakers sound 30-40% better. The gold buttons are nice touch. Give it a much better feel."
-Matthew L.

"These shades are sick. Huge improvement over the old ones... I just took them on a bike ride and they were perfect. I don't like wearing headphones when I'm riding because I want to be able to hear what's going on around me. These were great."
-Alexander B.

"It's very apparent that the Lucyd team is very discerning about quality and it shows with these comfortable glasses.

Audio is superb quality, better than my Beats ear buds to put it into perspective. I'm very impressed with how crystal clear the audio for music and phone calls are. No latency issues on calls or delays from my Bluetooth compatible devices.

It's also impressive by how much value you get for this price. Not only are these cheaper than the Bose sunglasses but the quality all around usurps Bose in every aspect. I will definitely be getting a second pair (one prescription and one as regular sunglasses) very happy with this purchase.

Very glad I found this product and definitely would recommend to anyone in the market for sunglasses/glasses in general, for this price and the style doesn't even look like there would be Bluetooth capability built in. Also the touch controls are some of the best and most responsive."
-Brandon N.

We're pleased to share that the feedback is already overwhelmingly positive on our upcoming product. We are also expecting prototypes of the full line of all six samples in the next two weeks, as well as the retail packaging, and will share photos when available. The Lucyd Lyte expected launch date has been pushed to October 15, because we had to make some final adjustments to the frame molds. But everything is on track for a speedy delivery to our Tier 1 investors and customers in the early fall, and in time for an amazing Black Friday promotion.

Thanks for reading, looking forward to sharing more exciting updates!

InnoEye Team

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Innovative Eyewear, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Innovative Eyewear, Inc. be on the lookout for an email that describes more about the disbursement process.

This campaign will continue to accept investments until its indicated closing date.

Thanks for funding the future.

-StartEngine

Hello to our amazing investors and followers,

Just a quick update today to share our latest press coverage, in TechStartups.com!

Thank you to everyone who has helped us get to $145k raised. It's really an impressive feat. 

Vyrb development is going to well, we're finalizing the design of the interface now.

Best,
InnoEye team

Hello to our amazing investors and fans, thanks so much for continuing to follow our journey to upgrade the world’s eyewear. Today we’ll be discussing some background info on our product category, and how we will be marketing the Lucyd® Lyte™ frame.

We have been faced with many challenges in our quest to build the perfect smart frame, and chief among them is the fact that perhaps 99% of people have never worn a tech-enhanced pair of glasses, even in a demo scenario. So not only have we been presented with the difficulty of creating an ergonomic and user-friendly frame, but also have had to create the market need in the minds of the consumers. People won’t buy a product they aren’t aware of or don’t immediately see the value in. So from the very beginning, we have been addressing the question of why you should upgrade your eyewear with Lucyd frames. And the answer is becoming quite clear with our new frame: you lose nothing compared to regular glasses, but gain a whole lot more in terms of functionality, without compromising on price. Take a look at this chart to see how Lucyd Lyte stacks against regular old glasses.

You can see by the above chart that we are developing a truly disruptive product in the eyewear space. None of the previous products in the smart frame category have this feature set, which all but eliminates any opportunity cost against upgrading your eyewear with Lucyd. Furthermore, in each lens type category, Lucyd is a price leader with the exception of single prescriptions purchased online. When it comes to a single prescription, it is only an additional $60 to get the Lucyd option vs. a non-tech Warby Parker frame. For our closest smart frame competitor, Bose, they charge $306 for a single prescription frame compared to $154 for Lucyd—$150 more! And when compared to a physical optical store like Lenscrafters, where single Rx eyeglasses can cost $200, we are considerably more affordable in every prescription category. In Progressive lenses (unlined bifocal), we absolutely decimate the competition both on and offline. This is possible because of our partnership with a Boston-based lens lab that has been in business for 40 years, which offers us industry-leading lens pricing.

To ensure mass market adoption of our product, we are faced with a dual challenge—removing any reason to prefer regular glasses over ours, and informing the customer of the benefits of switching to Lucyd. We believe that simple comparisons such as the chart above will enable a smooth customer acquisition process when advertising to the traditional eyewear market.

Finally, a consistent issue we have faced in the marketing of our smart frames is the product category labelling. They’re not regular glasses, nor are they headphones. They aren’t a pure tech wearable as they also correct vision. The term “smartglasses” is close, but evokes headgear with an AR display. “Music Glasses” and “Bluetooth Glasses” are both descriptive but don’t capture the full feature set. After much deliberation, we have settled on a new term for our product category: e-glasses. This follows the naming trend of “email”, “ebooks” and “ecommerce”, and implies a new, electronic upgrade to an existing product category. We believe this novel term will help new customers quickly identify what it is about Lucyd frames that makes them special, and bring them to a buying decision faster. Plus, it sounds pretty cool!

Thanks for reading this update, and thanks again to all who have contributed to our crowdfund. We look forward to upgrading your eyewear.

Hello to our wonderful campaign followers! Hope you are having a terrific week thus far. 

Thanks so much for continuing to follow our mission to upgrade your eyewear. We have an exciting update today as we were just featured in Tom's Finds, a very popular guide to fun, new electronics. 

They reached out to us after finding out about our goal to provide affordable prescription-ready smartglasses! Since the Lyte is not out yet, they could only feature our previous model, Lucyd Loud 2020. The Loud was our original product line, which helped get the brand out into the market, and prove out many concepts of smartglasses--especially that people do, in fact, want their glasses to play music!

This is just the latest in the long line of press exposure we've gotten on our smart eyewear. If you want to see some more of our features, check out the Press Links on our campaign page, or to see it all, go to our blog. 

Our new FREE glasses contest is live, so head over now and vote for your favorite Lucyd Lyte style. You might even get it for free if you win!

Thanks again for stopping by!

Hello Lucyd fam and visitors to our campaign! Thanks for following our mission on upgrading the world's eyewear.

As we noted last week, we have begun the development of the Vyrb "vocal media" app, which will allow you to interact with social media with your voice on Lucyd smart frames, or directly on your phone or computer. 

Kalkine Media just released a new interview with InnoEye CEO Harrison Gross, detailing some of the most interesting and useful features of Vyrb. Please read the article to learn more about this exciting application, which will expand the capabilities of Lucyd frames as well as voice assistants in general. 

Thanks again for coming on this journey with us, and please let us know below if you have any questions or comments.

All the best,
InnoEye Team

Hello Lucyd fam and InnoEye investors, thanks for joining our mission to upgrade the world's eyewear. We have some exciting updates to share with you today. 

First, our latest contest has finished and we have awarded four pairs of smartglasses to our followers. Join the new contest for your chance to win free glasses from Lucyd! Best of all, as part of your entry you can pick your favorite style of Lucyd Lyte, and if you win, you'll get it! Note that the six styles shown in the contest are our planned launch models, spoiled there for the first time!

Next, our initial production samples of Lucyd Lyte have arrived in Miami, and we're pleased to share new photos of two of our launch models:

"Moonshot"

"Darkside"

One of the great difficulties in designing smart eyewear is finding a balance between sunglass and optical sizing and appearance, which is necessary to appeal to the widest possible group of glasses wearers. Sunglasses and optical glasses typically have different sizing and frame thicknesses, due to the way that dark and clear lenses interact differently with our faces. We determined these two styles based on having this cross-over appeal--they are just a little larger than regular glasses, and just a little smaller than most sunglasses, so they work in both contexts. Additionally, the clear-front variants we are producing will offer greater flexibility in terms of matching a large number of faces, since having a clear rim reduces the overall visual "weight" of the glasses.

A final note, we have just passed 1,000 followers on our new Instagram account. Check us out @goLucyd to join us on our adventures through Miami!

Thanks for your interest in our company. We look forward to bringing you the best smart eyewear on the market!

InnoEye Team

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Innovative Eyewear, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Innovative Eyewear, Inc. be on the lookout for an email that describes more about the disbursement process.

This campaign will continue to accept investments until its indicated closing date.

Thanks for funding the future.

-StartEngine

A tentative Vyrb app icon.

Lucyd fans and InnoEye investors - In our mission to develop the first affordable, mass market smartglasses, we aren't just stopping with great hardware. We're developing a social media app that is truly unique and disruptive: the Vyrb™ "vocal media" app.

We're posting this update today to let you know about the current status of Vyrb development. We have completed the overall front-end design of the app, determined the base feature set, and compiled a full product "bible" on the app in the form of a 40-page whitepaper, complete with every interface and core functionality.

After weeks of deliberation and scouting app developers, we have settled on a very capable software team to help bring Vyrb to life. We have just signed a contract with them and are beginning the "discovery phase" of the app, where we are performing essential research to determine the feasibility and path forward of the different modules of the app. This software team comes highly recommended and they have created a number of strong applications. 

Lucyd frames and Vyrb taken alone will be powerful products, but when combined, they form a compelling picture of a multifaceted hardware-software approach. With Lucyd Lyte and Vyrb together, we hope to build an entirely new and disruptive wearable ecosystem. 

Hello and thanks for taking the time to learn about Innovative Eyewear. We have several breaking developments that we are pleased to share with our current and prospective investor community. Over 270 people have already joined in on our mission to upgrade the world's eyewear, and we can't wait to build something great together.

First, our manufacturing shop has just provided us with photos of the very first Lucyd Lyte beta production models.

We expect to have the initial batch of units next week, and will begin beta testing with our network of tech and fashion influencers, gadget lovers and Lucyd eyewear fans. We'll share the result of this testing, and early feedback, right here in August.

As part of the launch of this new line and to expand our IP position, we have filed two new design patents on the above styles. We will look to expand this line to further styles and colors based on user feedback. At least one white style will also be available at launch.

Additionally, we're pleased to share that 13 of our design patent applications for the Lucyd Loud Youth line have been issued a notice of allowance, so they are now no longer just applications, but allowed patents. With the above filings, this brings our total IP position to 24 patents: three pending utility patents, 13 granted design patents, and eight pending design patents.

Finally, we have some new press features. We were just featured in Kalkine Media. Read the article for a review of our mission. Our upcoming Lyte line was also covered in GadgetFlow.

Thanks again for your interest in our project. We believe incredible things are in store for our company, and we're so grateful to have you in our community.

Warm wishes,
Harrison Gross
CEO
Innovative Eyewear, Inc.