Imperia Caviar

Changing the way we think about caviar

Imperia Caviar

Changing the way we think about caviar

Closing in 7 days
Los Angeles, CA
Consumer Products
Food & Beverage
Imperia Caviar’s mission is to transform caviar from a splurge to an everyday delight by making the highest quality, sustainably-farmed caviar accessible to a larger audience. Imperia is looking to change the way the domestic market views caviar, disrupting the competition with an innovative supply chain and direct-to-consumer model.

$205,031

raised
76
Investors
$22M
Valuation
$0.60
Price per Share
$499.80
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
7
Days Left

$205,031

raised
76
Investors
$22M
Valuation
$0.60
Price per Share
$499.80
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
7
Days Left

Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

Rewards

Get rewarded for investing more into Imperia Caviar:

$499+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$1,000+
Investment
Tier 1
Invest $1,000+ and receive 1-year access to The Caviar Club’s member privileges.
$2,500+
Investment
Tier 2
Invest $2,500+ and receive 125g of Imperia Caviar and 2-year access to The Caviar Club’s member privileges.
$5,000+
Investment
Tier 3
Invest $5,000+ and receive 250g of Imperia Caviar and 3-year access to The Caviar Club’s member privileges.
$10,000+
Investment
Tier 4
Invest $10,000 and receive 5% Bonus Shares, 500g of Imperia Caviar, and 7-year access to The Caviar Club’s member privileges.
$25,000+
Investment
Tier 5
Invest $25,000+ and receive 10% Bonus Shares, 2k of Imperia Caviar, and Lifetime access to The Caviar Club’s member privileges.
$50,000+
Investment
Tier 6
Invest $50,000+ and receive 20% Bonus Shares, $5K worth of Imperia Caviar, and lifetime access to The Caviar Club’s member privileges.

Reasons to Invest

Rapid Revenue Growth | Since launching our direct-to-consumer sales channel in 2018 Imperia Caviar has generated over $12M in revenue with consistent year-over-year growth.
Modernizing an outmoded (atl antiquated) marketplace (atl business ecosystem) with data-driven digital marketing strategies, direct-to-consumer sales and a vertical business model that drastically reduces costs while maintaining the highest quality.
A fast-growing global market with 9% annual growth. Imperia Caviar is accelerating the adoption of Caviar in new markets with drastically lower prices and direct-to-consumer access.

*Market statistic provided by Grand View Research (source)

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As of the time of this Regulation Crowdfunding offering, "Imperia Caviar, LLC" is contemplating converting to a Delaware C-Corporation. The Company intends to convert into a Delaware corporation (i.e. "Imperia Caviar, Inc.") prior to the first closing of investments in this Offering. Certain information disclosed on this page and in the Company's offering materials reflects the its information post-conversion.

Welcome to Imperia Caviar

Imperia Caviar is on a mission to introduce new audiences in the US and abroad to high-quality sustainably sourced Caviar at a drastically reduced price point. We’re leveraging the latest performance digital marketing strategies, a direct-to-consumer business model, and a scalable vertically integrated supply chain to offer premium-quality caviar at prices 4x lower than most industry incumbents. Our goal is to accelerate the growth of Caviar consumption in the massive US marketplace by increasing consumer access and reducing cost while maintaining the highest quality standards.  


Since launching our brand in 2018 Imperia Caviar has generated incredible traction with over $12 million in revenue and consistent year-over-year growth. Using data-driven digital marketing strategies, we have attracted over 23,000 active users who purchased over 7.5 tons of caviar in 2021.


In 2022 Imperia Caviar is planning on extending our scalable model to other fast-growing gourmet food segments. Expansion is already underway with the addition of A5 Kagoshima Wagyu beef and soon-to-be-launched truffle and olive oil offerings. By leveraging our proven model that increases access and drives down costs, Imperia Caviar is  poised to disrupt the $161 billion global specialty foods market.  


The problem


We believe the lack of access and historically high prices have stifled demand for caviar in the US.

Despite an increase in global demand and the US consumers' growing preference for gourmet and high-quality foods, caviar has failed to gain significant traction in the US. We believe lack of access and high prices have until now suppressed US caviar market growth.


Caviar is celebrated in culinary traditions around the world for its rich flavor and delicate texture. In addition, caviar is highly nutritious containing omega-3 fatty acids, vitamin B12, and selenium, among other vitamins and minerals. We believe the average US consumer has little to no direct experience with caviar and perceive it as an ultra-luxury food reserved for the wealthy, or an obscure Russian delicacy.


We believe our early traction demonstrates a significant market opportunity with several demographic and behavioral market segments including health conscience and epicurean consumers. 


The solution


Imperia Caviar is unlocking the US caviar market with a unique business model that increases access to high-quality, low cost caviar.



In our opinion, the traditional caviar business model which includes brokers, wholesalers, transportation companies, and retailers creates prohibitively high prices and reduces consumer access to specialty food brick-and-mortar retailers. Imperia Caviar’s direct-to-consumer sales channel, powered by effective data-driven digital marketing, and a vertical business model that connects consumers directly to sustainably sourced high-quality caviar creates a new paradigm in this outmoded industry. It’s simple - by removing the steps between suppliers and consumers we are able to offer higher quality caviar at lower prices.     


The innovation doesn’t stop with our business model. Imperia utilizes innovative packaging and shipping solutions that arrive quickly to consumers' homes, restaurants, and food retailers while maintaining our caviar at the ideal temperature. In addition, Imperia has leveraged consumer engagement data to create a suite of distinct brands to target key market segments like sushi lovers, keto and paleo diet, and price conscious consumers. 


And we’re just getting started!


Imperia Caviar has launched the Caviar Club, our subscription model sales channel that evokes the familiar and successful ‘Wine Club’ model.


The market


The market is growing at 9% annually

Analysts have predicted that the caviar market will continue to grow at an CAGR of over 9%, with some expecting it to reach as high as $1.64B by 2025.


We believe Imperia Caviar is poised to capitalize on this rapid growth by building brand awareness and absorbing a significant share of this growing market. By establishing our brand at a lower price point Imperia will have the inside track as the caviar market expands and prices industry-wide experience downward pressure.


(Source: Orbis Research)

Our traction


Consistent Year-Over-Year Revenue Growth!

Imperia Caviar has a proven product-market fit. Since launching our brand in 2018 Imperia Caviar has generated incredible traction with over $12 million in revenue and consistent year-over-year growth. In just three years our revenue has grown from $678K in 2019 to $4.1M in 2020 and a $7.2M in 2021. By repositioning caviar as an accessible delicacy and staple of a healthy diet our brands have attracted over 23,000 active users. 


We’ve secured stable, scalable supplier partnerships. Imperia Caviar has secured a supplier base of over 5X our current sales volume with a growing list of sustainably operated caviar suppliers. Enabling us to provide the highest quality caviar at low prices, as we scale our business.


WHAT WE DO


High-grade caviar at affordable prices

Imperia Caviar makes caviar affordable and accessible through innovation. 

  • By working directly with our sturgeon farm partners to optimize production and transportation, we are able to offer premium-quality caviar at prices 4x lower than the market.
  • We’re changing the market by repositioning caviar through data-driven digital advertising and a  multi-brand strategy.  
  • Our direct-to-consumer sales channel and subscription model make it easy for anyone to integrate caviar into their daily diet.

the business model


The New Caviar Marketplace - online subscriptions, traditional eCommerce, D2C, and B2B.

Imperia Caviar's impressive early success is powered by three key innovations that work together to introduce new audiences to the highest quality caviar at prices lower than traditional offerings.


  1. Vertical Business Model - We’ve updated the traditional caviar supply chain by removing the steps, and costs, between suppliers and consumers. We partner directly with caviar producers using the latest sustainable cultivation techniques and deliver directly to our consumers using innovative packaging and shipping solutions that ensure quality during the shipping process and arrive quickly.
  2. Direct-to-Consumer and Subscription Sales Channels -  Imperia Caviar drastically increases consumer access to top-shelf caviar using subscriptions, eCommerce and direct-to-consumer sales channels.  In an increasingly on-demand food marketplace, Imperia Caviar is making it easier than ever for new caviar consumers to enjoy the highest quality caviar at low prices. 
  3. Data-driven Digital Marketing Strategies - We’re repositioning caviar to a new market of consumers with the latest data-informed digital marketing and branding. In a market dominated by out-dated and pretentious branding, we’ve identified key high-growth market segments. Using the latest digital advertising practices we’ve created a process to scale our audience and revenue growth.     

(Imperia Caviar at Westfield Century City Mall in Los Angeles, CA)


We offer one-off purchases on all our websites, in-person private events through kiosks and pop-ups and have a  growing list of businesses including restaurants, hotels, and airlines that we sell to at wholesale pricing.


Our average order value is over $285, with an average gross margin of 35-40%.



HOW WE ARE DIFFERENT


High quality, at a fraction of the cost



THE VISION


The future of luxury foods.

Our goal is to accelerate the growth of Caviar consumption in the massive US marketplace and extend our model to other fast-growing gourmet food segments.


Caviar will be a household staple. With over $12M in revenue since inception, we’ve shown that our approach to growing the caviar market in the US works and we’re just getting started. With funds from this raise we plan to scale our marketing efforts and utilize our cost-saving model to become the brand Americans associate with caviar today and eventually luxury foods at large. 


We’re already extending our luxury food offerings with the addition of A5 Kagoshima Wagyu beef and in 2022 we plan to launch gourmet truffle and olive oil offerings. Imperia Caviar is using our proven model that increases access and drives down costs, to become the digital home for luxury foods. We invite you to join us as an early investor!    

Our Team


A proven team on a mission.

Imperia Caviar is a team of passionate industry leaders and caviar lovers. We’re uniquely qualified to scale our business and introduce new audiences in the US and abroad to high-quality sustainably sourced Caviar at drastically reduced prices. 


Founder, Sony Mordechai is a lifelong caviar enthusiast and serial entrepreneur. He has founded over 17 operating companies and has a proven track record scaling disruptive business models. His extensive experience in the luxury and wellness industries include engagements with  brands like Burberry, Nike, and Adidas. In addition ,Sony has been chosen by Harvard University to attend a 9 year-long executive program for top Presidents and CEOs. Sony is joined by COO, Nicholas Pnevmatikakis, who has over 25 years of experience running multimillion-dollar projects.

Why invest


Our extraordinary growth is just the beginning

Join Imperia Caviar as an early investor. We believe our early traction proves our model is posited to capitalize on this growing market.  Funds from this campaign will allow us to grow our digital marketing operation and grow our market share.


Join us as we bring Caviar to all!

In the Press

FORBES

EIGHT GOURMET PROVISIONS TO ELEVATE YOUR HOME COOKING CAVIAR RECIPES

USA Today

5 REASONS TO EAT CAVIAR REGULARLY

Authority Magazine

SONY MORDECHAI INTERVIEW: 5 THINGS I WISH SOMEONE TOLD ME BEFORE I STARTED IMPERIA CAVIAR

Offering Summary


Company

:

Imperia Caviar, Inc.

Corporate Address

:

10100 Santa Monica Blvd, Suite 300, Los Angeles, CA 90067

Offering Minimum

:

$9,999.60

Offering Maximum

:

$1,069,999.80

Minimum Investment Amount

(per investor)

:

$499.80











Terms


Offering Type

:

Equity

Security Name

:

Class A Common Stock

Minimum Number of Shares Offered

:

16,666

Maximum Number of Shares Offered

:

1,783,333

Price per Share

:

$0.60

Pre-Money Valuation

:

$22,000,000.02











*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

Investment Incentives and Bonuses

Time-Based Perks

Friends and Family

Invest within the first week and receive 20% bonus shares.

Super Early Bird

Invest within the first two weeks and receive 15% bonus shares.

Early Bird

Invest within the first three weeks and receive 10% bonus shares.

Early Adopters

Invest within the first month and receive 5% bonus shares.

Amount-Based Perks

Tier 1 | $1,000+

Invest $1,000+ and receive 1-year access to The Caviar Club’s member privileges.

Tier 2 | $2,500+

Invest $2,500+ and receive 125g of Imperia Caviar and 2-year access to The Caviar Club’s member privileges.

Tier 3 | $5,000+

Invest $5,000+ and receive 250g of Imperia Caviar and 3-year access to The Caviar Club’s member privileges.

Tier 4 | $10,000+

$10,000+ --5% Bonus Shares, 500g of Imperia Caviar, and 7-year access to The Caviar Club’s member privileges.

Tier 5 | $25,000+

Invest $25,000+ and receive 10% Bonus Shares, 2k of Imperia Caviar, and Lifetime access to The Caviar Club’s member privileges.

Tier 6 | $50,000+

Invest $50,000+ and receive 20% Bonus Shares, $5K worth of Imperia Caviar, and lifetime access to The Caviar Club’s member privileges.

Tier 7 | $100,000+

Invest $100,000+ and receive $10K worth of Imperia Caviar and Lifetime access to The Caviar Club’s member privileges.

Caviar Club Member Privileges include complimentary shipping, member pricing, access to exclusive events, early access to limited edition caviar and luxury products, virtual tasting events.

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Imperia Caviar, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class A Common Stock at $0.60 / share, you will receive 110 shares of Class A Common Stock, meaning you'll own 110 shares for $60. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investor's eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company will not incur any irregular use of proceeds.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$781,429.00 USD
$457,831.00 USD
Cash And Cash Equivalents
$145,229.00 USD
$100,397.00 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$904,976.00 USD
$210,814.00 USD
Long Term Debt
$1,339,487.00 USD
$1,189,845.00 USD
Revenues And Sales
$7,092,946.00 USD
$4,074,209.51 USD
Costs Of Goods Sold
$3,169,145.00 USD
$1,713,956.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$520,206.00 USD
-$225,859.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

More products to come

18 days ago

Here’s a sneak peak for more products in the works: snail caviar, extra virgin olive oil and maybe even some VIP orders of fresh Santa Barbara uni for our most loyal customers. Stay tuned for upcoming product updates.

New Product Line coming...

20 days ago

Our team has been working hard to bring a new line of delicious products to our customers: truffle oil, sauce and salt sourced straight from Italy. After extensive research and tasting we’ve chosen a supply of truffle products that can be accompanied with our caviar and wagyu to create extravagant dishes and fun gift set bundles! Look for the new products on our website in October.

Try before you Invest

2 months ago

Since we know that if you are not an existing customer you cannot understand the quality of our products we would like to give to all of you an opportiunity to try our products before you invest with an exclusive pricing for our potential investors. You can now get the special bundle created just for you of 100 grams of our best selling products, our Kaluga Hybrid Reserve and our Royal Ossetra with a box of blinis to help you try the caviar for only $250 including shipping. Give us a try, taste the quality of our products and come back to invest to Imperia Caviar. 

Buy 100g Royal Ossetra + 100g Kaluga Hybrid Reserve + 1 box of Blinis for $250 including shipping now

Show More Updates End of Updates

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