Iconic Bikes: Every Bike is Iconic to someone 

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If you are a motorbike enthusiast - you have likely heard of us.

That’s because, in our view, we find the rarest, coolest bikes on the planet - giving them new life with our 13-person team. What started as a dealership and gallery has evolved into a world-renowned online auction site, service center, and local destination topped off with white-glove services.

Our auction site continues to see new clients and with over 1,000 motorbike sales since January of 2020, we’ve become a trusted source for anything motorbike-related. The site features real-time proxy bidding, with a classified section allowing the ability for instant purchase. It also serves as a dashboard for our online shop, movie rentals, service inquiries, bike reviews, and social media recaps. It continues to grow with approximately 16-20 listings a week and has an 80+% sell-through rate.

We started a social media account that inspired a cult-like appeal, with as many as 19 million impressions a month on Instagram alone. It’s an active group with many likes, comments, purchases, and follow-through clicks to our auction site. Online fans can also enjoy us in-person, as our appointment-only showroom with over 275 motorbikes doubles as a museum with ever-changing bikes on display. A membership program allows our closest fans to enjoy Iconic in an intimate way, whether it’s access to our lounge, group rides, or even private track days.

We believe no other auction site offers our level of white-glove services, which make us a one-stop shop for our clients: we get daily requests for service work, paint work, custom builds, import/export, domestic transport, and sourcing/placing of rare motorbikes. At Iconic Motorbikes, customers not only find their dream bike, but are also able to have it fully serviced and delivered ready to ride. If you can dream it up, our team will make it happen.

The live auction space is a flawed industry 

According to our research and personal experience, the live auction space has been traditionally tainted, flawed, and unethical. Our clients express concerns about the lack of background information, inadequate documentation, difficulty with inspections, lack of follow-up with post-sale paperwork, and chandelier bidding, all of which can frequently lead to a customer who regrets their purchase and sours them on future business.

Transportation consistently falls short of expectations 

Our clients constantly give us positive feedback on the ease of buying, selling, and servicing their motorbikes – we’ve had bikes sent from as far as New York and Florida to us just for maintenance as our service shop is so well-regarded with specialty motorbikes. However, transportation is a nightmare due to a general lack of accountability: no tracking information, false promises, damage issues, and missed deadlines from independent shippers frustrate our clients and affect our cash flow, as the longer one of our acquisitions sits on the road, the longer we are floating the inventory expense.

Introducing Iconic Live

In the spring of 2023, Iconic Motorbikes plans to change the face of online auctions with “Iconic Live”, an event we will launch in alliance with the world-renowned Barber Vintage Motorsports Museum in Birmingham, Alabama. They are creating the Revelry at Barber, what they want to be “the greatest motorsports celebration in the United States”, and Iconic will be involved in two ways. The Revelry at Barber will be host to Iconic’s first live auction, and after the event is over Iconic will host an exclusive 2-day track event for our clients at Barber’s legendary 2.38 mile race course. Over the course of just a few days, our clients will be able to experience an incredible motorsports party, purchase the motorcycle of their dreams at Iconic Live, and then ride that dream bike at one of the best courses in the United States – that is what Iconic is all about.

Introducing Iconic Transport

Our next goal is to bring transportation in-house with a two-pronged approach. We have developed a proprietary crating solution to better utilize LTL networks for clients who want the best balance of efficiency and cost. For clients who need the ultimate in service, we will acquire trucks and trailers to cover the country, delivering their motorbikes in a timely manner with regular updates.

This also benefits Iconic as we will be able to bring our own acquisitions for sale or service in much quicker, speeding up our turnaround on investments. 

Longer term, we plan to establish an “Iconic East” location on the east coast to initially serve as a transportation hub with the ability to grow into a storage facility, service center, and sister location to our current showroom at the Santa Monica Airport.

Motorbike icons in a niche market

When it comes to our market, our typical customer looks something like this:

• Average Age: 42
• $195,000 average annual income
• Owns 3+ bikes

The largest motorcycle-specific live auction in the US reached $22 million in sales this year over a four-day period. Our largest online auction competitor’s gross sales exceeded $800 million in sales. And while they own the car market, we feel we are one of the main owners on the motorbike side and offer a much larger array of white-glove services. Our membership program is constantly growing so other passionate enthusiasts can experience all the exciting things that Iconic is involved in.

Our client base continues to expand…Worldwide!

We’re proud to share that in the last 6 months:

• Our 2021 gross revenue exceeded $7.5 million in sales, up from $4.9 million the year prior. We're confident we're on track to hit $10 million in sales for 2022.
• We went from 2-3 auctions a day to 5-7 on a given day
• We just completed a remodel of our hangar to better accommodate our growing staff as we’ve added 3 more employees

Along with that, we have hit major growth and social media milestones that have helped us organically cultivate a cult-like following across the world.

• We have bought and sold motorbikes in over 20+ countries and counting
• 1.6 million monthly post reach, with up to 19 million monthly impressions 
• 155,000 Instagram followers 
• 60,000 Facebook followers

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Iconic Motorbikes is keeping the throttle pinned

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We think Iconic Motorbikes has already taken a stronghold on the international motorbike industry. Now, it’s time to expand our white-glove services to handle transport nationwide (and worldwide), while offering stellar club member benefits.

Iconic has established ourselves in the online auction world and is well-poised to take on live auctions with an understanding of what motorcyclists want in a bike as well as an experience, topped off with our unique white-glove service that can handle any requests. 

With our strong following and growing reach in social media, we are constantly approached with opportunities to acquire collections, estate sales, and rare motorbikes. This segment of our business yields solid margins, and with additional funding we can continue the momentum.

We have strong established relationships with the major players in the motorcycling industry, a passionate customer base, and a business-minded team. At Iconic Motorbikes, we believe we fill all the voids to meet consumer demand, and our growth has backed that up. Now it’s time to scale: join us, and invest in the idea that every bike is Iconic to someone.