VegOut Magazine
New Online Vegan Grocery Store “GTFO It’s Vegan” Launches
GTFO It's Vegan
The destination for everybody, everywhere, for everything vegan
Santa Ana, CA
Food & Beverage
Our mission is to become the most important company in this century to ensure the sustainability of our people and our planet as a progressive online retailer, wholesaler, and distributor of curated vegan and plant-based foods.
$333,071
raised
370
Investors
$40M
Valuation
$4.00
Price per Share
$200.00
Min. Investment
Units
Security Type
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering
Rewards
Get rewarded for investing more into GTFO It's Vegan:
$200+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$400+
Investment
Tier 1 - $400+
Access to Private Investor Community, 2% Bonus units
$1,000+
Investment
Tier 2 - $1000+
Access to Private Investor Community Newsletter, 5% Bonus units
$2,500+
Investment
Tier 3 - $2500+
Investor Community Newsletter + Free GTFO It’s Vegan T-Shirt and Hat + 10% Bonus units + free 1-year Saver membership granting 10% lower pricing on all products**
$5,000+
Investment
Tier 4 - $5000+
Investor Community Newsletter + Free GTFO It’s Vegan T-Shirt and Hat + 12% bonus units, free 1-year Saver membership granting 10% lower pricing on all products**
$10,000+
Investment
Tier 5 - $10,000+
Investor Community Newsletter + Free GTFO It’s Vegan T-Shirt and Hat + 15% bonus units, free 3-year Saver membership granting 10% lower pricing on all products**
$25,000+
Investment
Tier 6 - $25,000+
Investor Community Newsletter + Free GTFO It’s Vegan T-Shirt and Hat + Onsite Visit / Time with Founder + 20% bonus units, free 3-year Saver membership granting 10% lower pricing on all products**
Reasons to Invest
Recognizing the rapid growth of the plant-based market, GTFO It's Vegan launched in 2020 to appeal to the needs of all individuals seeking a more healthy lifestyle. This extends well beyond vegans and includes vegetarians, flexitarians, athletes, and those with diet allergies and sensitivities.
We have already surpassed $3 million in revenue in the past trailing 12 months of operations. In just 12 months, we have become a go-to destination to launch new vegan and plant-based brands and SKUs (Stock Keeping Units).
GTFO It’s Vegan is led by a husband and wife team with significant entrepreneurial experience. Currently we are self-financed with no outside shareholders.
OVERVIEW
The Destination For Everything Vegan, For Everyone, Everywhere.
At GTFO It’s Vegan, we believe that healthy and sustainable plant-based eating is the key to a better future for both people and the planet. That’s why we created the one-stop company for everything vegan.
THE PROBLEM
Vegan Customers (Retail & Wholesale) Lack a Single Destination to Find Their Products
Even as the market for plant-based and vegan product rapidly grows, there is no single source destination to get everything vegan.
THE SOLUTION
Creating One Central Destination for Everything Vegan
Our organization is one that represents the "New Age Vegan" movement, appealing to people who may or may not be vegan, but are looking for better ways to live and eat without sacrificing the enjoyment of eating a tasty meal.
How We Find Our Products
We seek out the newest innovations in vegan and plant-based products from all around the world, including meat, seafood, cheese and dairy, bakery, snacks, household goods, pet food, and much more. We currently have over 3,000 SKUs across 700+ brands. Soon, we will add clothing and cosmetics.
Our Business Model
We generate revenue through online retail and wholesale sales of both our branded and GreatFoods It’s Vegan private label products, memberships, and vendor ad revenue from placement in our social media, emails, and website. 
How we are different
We Are Horizontally and Vertically Integrated
Imagine a world where buying your favorite plant-based products would be as simple as running to a nearby store or having them delivered right to your door. We are working towards making that a reality.
With our continued expansion, we aim to reach the level of big-box players that dominate the retail and wholesale space, differentiating ourselves as the only fully integrated plant-based organization in that market. Today, the online vegan retail market is highly fragmented, and no players are fully integrated plant-based enterprises.
Our ultimate goal is to cover everything, including online sales, brick and mortar retail, wholesale, logistics and distribution, manufacturing of our own private label line, sustainable packaging, and much more.
And with our ever growing industry leading and proprietary data set of what sells, how fast, and to whom, we can quickly anticipate changes in the market to find new growth opportunities and stay ahead of the competition.
THE MARKET
Vegan Foods Are More Popular Than Ever
The popularity of plant-based food over the past several years has shot up, translating to an explosive increase in sales. Unlike 5 years ago, plant-based alternatives are now available in nearly every major fast food chain and grocer across the country.
In the U.S. alone, the plant-based market grew 27% from 2019-2020 to $7 billion, predominately fueled by plant-based dairy, meats, and meals (source).
In 2020, we saw huge increases in sales across several plant-based product categories.
The global plant-based food market is anticipated to reach a market size of $74.2 billion by 2027, expanding at a CAGR of 11.9% from 2020 to 2027 (Source).
Key drivers for this growth include:
- Increased intolerances for animal protein
- Growing urbanization with new consumer aspiration
- Significant venture capital investments in plant-based product companies
- Increasing vegan and flexitarian populations
- The Covid-19 pandemic highlighting issues with meat, dairy, and pork manufacturing.
OUR TRACTION
Building an Enthusiastic Community of Plant-Based Consumers
We already have generated $3 million in revenue, with over 14k active customers. In addition, we have over 21k registered users on our site, over 72k Instagram followers, and an active email list of nearly 60k consumers - ALL ORGANICALLY ACQUIRED.Our over 24k orders have an AOV of $120, and we have an estimated customer LTV of $500 and growing.
WHY INVEST
Healthy Eating for a Healthier Planet
Our company was formed for the people and our planet. We want it to be funded BY the people so they can take an active part in our mission.
Invest today to become part of the most important company in this century to ensure the sustainability of our people and our planet.
In the Press
WholeFoods Magazine
Vegan Delivery Service Supports Small Businesses
Vegconomist
GTFO It’s Vegan Fulfills 1000 Orders in First Month of Operation
VegNews
VEGAN GROCERY STORE PARTNERS WITH PORTLAND SANDWICH SHOP TO LAUNCH NEW VEGAN MEAT LINE
VegOut
8 Online Vegan Markets You Need to Check Out Immediately
My Company Story
Creating a Business for the Right Reasons with Marc Pierce
Offering Summary
Company | : | GreaTFOods, It's Vegan LLC |
Corporate Address | : | 1401 Village Way, Suite A, Santa Ana, CA 92705 |
Offering Minimum | : | $10,000.00 |
Offering Maximum | : | $1,070,000.00 |
Minimum Investment Amount(per investor) | : | $200.00 |
Terms
Offering Type | : | Equity |
Security Name | : | Class B Membership Units |
Minimum Number of Shares Offered | : | 2,500 |
Maximum Number of Shares Offered | : | 267,500 |
Price per Share | : | $4.00 |
Pre-Money Valuation | : | $39,996,000.00 |
*Maximum Number of units Offered subject to adjustment for bonus units. See Bonus info below.
Company Perks*
Early Bird
Super Early Bird Bonus
Invest within the first week and receive additional 15% bonus units
Early Bird Bonus
Invest within the first two weeks and receive an additional 10% bonus units
Tier 1: $400+
Access to Private Investor Community, 2% Bonus units
Tier 2: $1,000+
Access to Private Investor Community Newsletter, 5% Bonus units
Tier 3: $2,500+
Investor Community Newsletter + Free GTFO It’s Vegan T-Shirt and Hat + 10% Bonus units + free 1-year Saver membership granting 10% lower pricing on all products**
Tier 4: $5,000+
Investor Community Newsletter + Free GTFO It’s Vegan T-Shirt and Hat + 12% bonus units, free 1-year Saver membership granting 10% lower pricing on all products**
Tier 5: $10,000+
Investor Community Newsletter + Free GTFO It’s Vegan T-Shirt and Hat + 15% bonus units, free 3-year Saver membership granting 10% lower pricing on all products**
Tier 6: $20,000+
Investor Community Newsletter + Free GTFO It’s Vegan T-Shirt and Hat + Onsite Visit / Time with Founder + 20% bonus units, free 3-year Saver membership granting 10% lower pricing on all products**
*All perks occur when the offering is completed.
** For retail purchases only. For purposes of clarity, the discount shall not apply for purchases of products for resale.
The 10% StartEngine Owners' Bonus
GTFO, It's Vegan will offer 10% additional bonus units for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine unitholders will receive a 10% bonus for any units they purchase in this offering. For example, if you buy 100 units of Class B Membership Units at $4.00 / unit, you will receive 110 units of Class B Membership Units, meaning you'll own 110 units for $400. Fractional units will not be distributed and unit bonuses will be determined by rounding down to the nearest whole unit.
This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will only receive a single unit bonus, which will be the highest bonus rate they are eligible for. For purposes of clarity, StartEngine OWNers shall receive the greater of the number of Bonus Units issuable pursuant to the StartEngine Owners Bonus and the number of Units issuable under Company Perks, however, shall not be entitled to both.
Irregular Use of Proceeds
Example - The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.
Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$395,829.00
USD
$0.00
USD
Cash And Cash Equivalents
$108,290.00
USD
$0.00
USD
Accounts Receivable
$4,966.00
USD
$0.00
USD
Short Term Debt
$0.00
USD
$0.00
USD
Long Term Debt
$180,277.00
USD
$0.00
USD
Revenues And Sales
$903,831.00
USD
$0.00
USD
Costs Of Goods Sold
$622,336.00
USD
$0.00
USD
Taxes Paid
$0.00
USD
$0.00
USD
Net Income
-$99,824.00
USD
$0.00
USD
Risks
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
Updates
Over $300K Raised In 10 Days!
6 days agoWe are truly honored to welcome 326 new investors to our GTFO It's Vegan Family. We have now raised over $300k in just 10 days since launch. We can't thank you enough for your contribution to help us realize our vision.
We are also very excited to announce our line of GTFO It's Vegan sashimi, including Tuna, Salmon, Sailfish and Calamari, landed safely at our warehouse this past weekend and will be available for sale shortly under our GreatFoods It's Vegan private label. This line represents our largest and most extensive private label launch since our inception and will position us to become the leader in offering vegan sashimi to the U.S. market, including retail, wholesale, and foodservice.
Together with our other previously launched private label lines, including fresh baked vegan goods (breads, brioches, croissants, and cookies), and samosas (vegetable, chick'n, beef n' cheese), GTFO It's Vegan continues to expand its line of private label offerings in key rapidly growing, yet underserved categories. These private label lines will play a pivotal role in both our continued growth and increased profitability.
Thank you again to everyone for your continued confidence and support.
Thank You So Much For A Fantastic Crowdfunding Launch!
12 days agoWow! It has only been 6 days since we launched and we have already raised $240k. We are well on our way to meeting our first goal of $1 million. What a fantastic start to our crowdfunding campaign!
We are incredibly grateful for all of the support we have received and want to first thank all of our new investors. Thank you for your confidence in GTFO It's Vegan and for helping us strive to become the most important company in this century to ensure the sustainability of our people and our planet.
We also want to thank the StartEngine team for all their help and support in launching our campaign.
There will be many more updates to come, but definitely stay tuned for next one later this week on the launch of our own line of vegan sashimi!
{{ profileCtrl.commentsLoading ? 'Loading...' : 'Show More Comments' }}