GLOW Beverages

Premium Functional Drinks

GLOW Beverages

Premium Functional Drinks

Rancho Cucamonga, CA
Consumer Products
In today’s fast-paced world, GLOW creates award-winning nutritionally enhanced premium beverages that give your body what it needs to enjoy an active, healthy and productive lifestyle. GLOW is perfect for any occasion, from the gym and office, to a night out.

$76,100

raised
60
Investors
56
Days Left
11/21/20
Maturity Date
$7M
Valuation Cap
20.0%
Discount Rate
6.0%
Annual Interest Rate
Convertible Note
Offering Type
$400
Min. Investment

$76,100

raised
60
Investors
56
Days Left
11/21/20
Maturity Date
$7M
Valuation Cap
20.0%
Discount Rate
6.0%
Annual Interest Rate
Convertible Note
Offering Type
$400
Min. Investment

Reasons to Invest

Facebook HQ, GOOGLE, Ring, UBER, Pandora, Zip Recruiter- chosen by the largest tech companies in the world to provide functional beverages to their team.
Reaches over 1M dance and music fans through an exclusive partnership with several of Insomniac’s (A Live Nation Partner) festivals and nightlife venues.
CEO and serial entrepreneur, John Larson, has an extensive and diverse background having built numerous successful businesses.

Traditional hydration and energy drinks are failing consumers

Functional hydration & energy drinks are currently created for, and marketed to, extreme athletes & adolescent males.  More sophisticated beverages, like sparkling waters, lack function and are merely water with added flavor.

These products fail to meet the needs of millennials today, who live through experiences: they're more sophisticated in taste, health, fitness, and social activities.

Providing premium nutrients, for all occasions

GLOW offers sparkling, highly functional beverages in premium sustainable packaging - formulated to support the entire body and mind without unnecessary artificial ingredients, sugar, carbohydrates, and calories. Our award-winning drinks are perfect any time of day: from the gym, to the office, to a night out. GLOW supports today's healthy, productive, and socially active consumers. 

The Functional & New Age Ready-To-Drink beverage segment is ripe for innovation. 


Current offerings for energy and hydration drinks lack appeal to a premium audience. GLOW Beverages speaks to this audience directly via its sleek custom glass packaging, crisp sparkling finish, and premium healthy functional ingredients. GLOW Beverages produces low-calorie premium sparkling beverages offered in Spicy Watermelon and Mango Apricot flavors. Our two lines include: 

  • GLOW Beverages - Hydration: infused with vitamins, herbs, amino acids, minerals, electrolytes and antioxidants
  • GLOW Beverages – Hydration + Energy: the same composition as our hydration drink, in addition to Green Coffee Bean Extract and B-12. Both hydration and energy are offered in two different flavor profiles

“Consumers are also becoming more knowledgeable about different ingredients and their effect to human body which leads to assuming that it is becoming a lot more difficult to trick them into thinking that a certain product does any good when it does not and encourage creating new beverages that actually do.”

- MyDrink


GLOW Beverages is dedicated to providing truly functional beverages with healthy ingredients that our consumers are looking for.


Insomniac, Google, Facebook HQ, just to name a few...

GLOW Beverages has been chosen by some of the largest tech companies in the world to provide beverages to their teams.  Currently, GLOW works with a distributor that provides Glow Beverages to the likes of Netflix, Google, Ring, Facebook and Uber, we have garnered the trust of some of the worlds most impressive people. 

These corporate accounts should account for over $500k in sales in 2019 ALONE. (see chart below)

Our reviews are in, and they're glowing!

Our unique niche has earned us hundreds of positive reviews and adoring fans all across the country. From the Las Vegas festival scene to the board room, we have created both a brand and a product that is filling a void and helping build brand ambassadors across the country.

And its not just our customers who love us...

Since inception, Glow Beverages has quickly amassed an impressive treasure trove of accolades. Just in the last few years, they have been awarded 16 medals ranging from best Energy Drink in LA, to the Best International Hydration Drink. 

Best Hydration Drink 

Best Energy Drink 

Best of Category: Mixer

Serving the under-served market

GLOW Beverages was created to serve a premium audience who is currently underserved or forgotten in the current functional beverage landscape. Specifically, those audiences include the Fitness Conscious, Health Conscious, Socially Active, and Productive & Professional individuals. All four of these personas share some common attributes: above average education, disposable income, a “story living” lifestyle. They want a voice in the brands they support. They go for brands that care about sustainability, are environmentally conscious and care about convenience. 


With the U.S. Organic Food and health conscious market growing to $70.4 Billion by 2025.  Our partnership with Live Nation alone will allow us to target 1 million individuals who fall directly in line with this target market.

Be everywhere and become a household brand

GLOW is unique in that we have an all day and all night appeal. Therefore, we have the ability to target a number of different arenas that cater to all types of different customers:


  • Distributors: UNFI, KeHE, Core-Mark, Sysco, US Foods, and DPI
  • Grocery Stores: Safeway, Albertson's, Harmons, Shop N' Kart, Rosauers, Market of Choice
  • Food Service / Corporate Accounts: GOOGLE, Facebook, Marriott, Hyatt, Wyndham, UBER, Vice Media, Netflix, Roku etc.

  • E-Commerce: Amazon & drinkGLOW.com
  • Convenience Stores: Circle K & Shell
  • Universities: UCR, Cal Tech, UCI, University of Redlands, etc.

  • On-Premise: Insomniac, Academy Nightclub, Exchange LA Nightclub, etc...

Health, taste, and functionality from Day to Night

The GLOW Beverages advantage can be broken down into 3 words: Disruptive, Innovative and Simple.


DISRUPTIVE:

GLOW Beverages is disrupting the functional and new-age beverage market by not only incorporating the expected ingredients of vitamins, minerals and electrolytes, but by adding what we believe to be never before seen ingredients such as 5HTP, Amino Acids, Prickly Pear Extract and Milk Thistle Extract. These combined premium ingredients create GLOW Beverages innovative proprietary blend of functional benefits that include fighting viral infections, aiding in lower blood glucose levels, improving digestion, promoting liver recovery, increasing serotonin production, fighting free radicals and empowering heart functionality.


INNOVATIVE: 

Innovation was behind creating a glass bottle in a unique custom shape and creating sleek minimal packaging. Drinking our GLOW Beverages empowers you to GLOW from within and look as good on the outside as you feel on the inside.


SIMPLE:

GLOW Beverages was created with a simple idea: to give the consumer a premium functional beverage in a premium design. It is simple, feel good about drinking it and look good while carrying a bottle.

Continuing our 100%+ annual growth

The basis of our growth rate has been developed over time with consultants familiar with the beverage space. Successful beverage companies often have growth rates of 100% year after year, especially in our early growth stage. We also have detailed our projected sales with a mixture of historical data as well as we believe to be attainable benchmarks. Projections were created using a simple Price x Duration x Velocity x locations for each of our revenue channels.


Our anticipated growth over the next few years will focus strongly on three channels: e-commerce, Grocery Retail, and On-Premise/Food Service. 


We plan on fueling this growth with our strategic partnerships with Live Nation where we can gain loyalty and target our market effectively at these events. This will fuel our on-premise accounts along with targeting many high-volume corporate accounts we currently work with Canteen Vending who services large tech company accounts who provide food and beverage to their employees at no cost, we believe our great tasting and functional beverage can keep their employees excited about GLOW. We'll spread awareness that GLOW has the most functional and great tasting beverages in all markets. We plan to grow our social media reach and expand out e-commerce reach by providing current and potential followers an all-around GLOW experience that is relatable and enjoyable as well as making GLOW available online so that even customers not yet in GLOW’s territories can partake in the GLOW Experience. We'll continue to push to increase the number of Grocery Stores we are in along with merchandising to make sure GLOW is always available. We believe we can grow our current 500+ doors to a targeted 13,000+ doors in the next 5 years. 

We're Changing the Beverage Industry

We're owned and operated by a passionate team that wants to provide the best product for its consumers and strives to fill the voids in our market space. We're disruptive and innovative, and will continue to strive to be the go-to premium sparkling functional beverage on the market. 


Over the next 5 years, GLOW Beverages intends to expand nationally and abroad. People all over the world may turn to GLOW Beverages as a source of healthy functional ingredients to help them thrive and conquer their days and nights. We believe our beverages will be available in the largest grocery and convenience chains, universities and - more importantly - when it’s time to unwind and have a good time, you’ll find GLOW Beverages at the coolest festivals and swankiest nightclubs.  


Get up and GLOW!!!

In the Press

GLOW Beverages Now Makes Drinks to Boost Hydration and Energy
February 8, 2018

The effervescent quality of a sparkling beverage is often seen as a key selling feature, but GLOW Beverages is now offering functional benefits to consumers through its all-new GLOW Sparkling Beverages.

GLOW Sparkling Energy Ex Takes Top Prize for Energy Drink Mixer at The Los Angeles International Spirits Competition
November 7, 2016

The Los Angeles International Spirits Competition today announced GLOW Sparkling Energy as the Gold Medal winner for “Best Energy Mixer 2016.”

GLOW Sparkling Infused Hydration Hx Spicy Watermelon
May 1, 2018

GLOW is an Award Winning, Low Calorie, Great Tasting, Naturally Sweetened, Vitamin & Antioxidant Sparkling Infused Beverage.

Offering Summary


Company

:

GLOW Beverages, Inc.

Corporate Address

:

9233 Charles Smith Avenue, Rancho Cucamonga, CA 91730

Offering Minimum

:

$10,000.00

Offering Maximum

:

$107,000.00

Minimum Investment Amount

(per investor)

:

$400.00











Terms


Offering Type

:

Convertible Promissory Notes

Type of Equity Converted Into

:

Common Stock

Conversion Trigger

:

$2,000,000.00

Maturity Date

:

November 21, 2020

Valuation Cap

:

$7,000,000.00

Discount Rate

:

20.0%

Annual Interest Rate

:

6.0%
















What is a Convertible Note?

A convertible note offers you the right to receive Common Stock in GLOW Beverages, Inc.. The amount of Common Stock you will receive in the future will be determined at the next equity round in which the Company raises at least $2,000,000.00 in a qualified equity financing. The highest conversion price per security is set based on a $7,000,000.00  Valuation Cap or if less, then you will receive a 20.0% discount on the price the new investors are paying.  You also receive 6.0% interest per year added to your investment.  When the maturity date is reached, if the note has not converted then you are entitled to receive Common Stock equal to your investment and interest back at a price per security determined by dividing the Valuation Cap by the aggregate number of outstanding equity securities of the Company as of immediately prior (on a fully diluted basis).



*Annual Interest Rate subject to adjustment of 10% bonus for StartEngine shareholders. See 10% Bonus below

Early Bird

First 7 days - 10% increase on Annual Interest Rates.

Next 14 days - 5% increase on Annual Interest Rates.

Volume

$500+ Glow Owner T-Shirt

$1,000 10% annual discount

$2,500+ (15% annual discount on GLOW products + 3% increase on Annual Interest Rates.)

$5,000+ (20% annual discount on GLOW products + 5% increase on Annual Interest Rates + GLOW Insider Group)

$20,000+ (Above + invitation to founders dinner + 10% Annual Interest Rates + GLOW Insider Group)

The 10% Bonus for StartEngine Shareholders

GLOW will offer 10% additional bonus interest for all investments that are committed by StartEngine Crowdfunding Inc. shareholders who invested over $1,000 in the StartEngine Reg A offering which closed earlier this year.

StartEngine shareholders who have invested $1,000+ in the StartEngine Reg A+ campaign will receive a 10% increase in the annual interest rate on Convertible Promissory Notes in this Offering . For example, if you invest, your annual interest rate will be 6.6% instead of 6%.   

This 10% Bonus is only valid for one year from the time StartEngine Crowdfunding Inc. investors receive their countersigned StartEngine Crowdfunding Inc. subscription agreement.

*All perks occur after the offering is completed

THE OFFERING MATERIALS MAY CONTAIN FORWARD-LOOKING STATEMENTS AND INFORMATION RELATING TO, AMONG OTHER THINGS, THE COMPANY, ITS BUSINESS PLAN AND STRATEGY, AND ITS INDUSTRY. THESE FORWARD-LOOKING STATEMENTS ARE BASED ON THE BELIEFS OF, ASSUMPTIONS MADE BY, AND INFORMATION CURRENTLY AVAILABLE TO THE COMPANY’S MANAGEMENT. WHEN USED IN THE OFFERING MATERIALS, THE WORDS “ESTIMATE,” “PROJECT,” “BELIEVE,” “ANTICIPATE,” “INTEND,” “EXPECT” AND SIMILAR EXPRESSIONS ARE INTENDED TO IDENTIFY FORWARD-LOOKING STATEMENTS, WHICH CONSTITUTE FORWARD LOOKING STATEMENTS. THESE STATEMENTS REFLECT MANAGEMENT’S CURRENT VIEWS WITH RESPECT TO FUTURE EVENTS AND ARE SUBJECT TO RISKS AND UNCERTAINTIES THAT COULD CAUSE THE COMPANY’S ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE CONTAINED IN THE FORWARD-LOOKING STATEMENTS. INVESTORS ARE CAUTIONED NOT TO PLACE UNDUE RELIANCE ON THESE FORWARD-LOOKING STATEMENTS, WHICH SPEAK ONLY AS OF THE DATE ON WHICH THEY ARE MADE. THE COMPANY DOES NOT UNDERTAKE ANY OBLIGATION TO REVISE OR UPDATE THESE FORWARD-LOOKING STATEMENTS TO REFLECT EVENTS OR CIRCUMSTANCES AFTER SUCH DATE OR TO REFLECT THE OCCURRENCE OF UNANTICIPATED EVENTS

The Company will not incur any irregular use of proceeds.


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Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

2/3 of Funding Goal Reached & Over 50 Investors!

10 days ago

Hello Everyone,

With the help of this amazing GLOW community we have officially hit two thirds of our goal. We want to thank everyone again for your continued support. Please continue to spread the word and get friends, family and your communities involved. 

Additionally, as the official premium hydration sponsor of Insomniacs top festivals and nightclubs, GLOW is running a contest for a pair of tickets to your choice of festival! We wanted to invite this community to enter as well! The flyer below has further details for you.

Thank you for GLOWing with us!

-The GLOW Team

Notice of Funds Disbursement

14 days ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, GLOW Beverages has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in GLOW Beverages be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

30 Investors & Almost Half Way There!

25 days ago


Hello Everyone,

We wanted to say THANK YOU! The team here at GLOW Beverages HQ is blown away by your initial support. In just over 1 week we have gained 30 investors and are almost 50% to our first goal. Your support for the beginning of our launch means the world to us! 

We would love to keep this momentum going. Please continue to spread the word with family, friends and acquaintances. With your continued support we know we will reach our first goal in no time. Don’t forget, there is still time to earn your early bird bonuses!

Cheers,

-The GLOW Team


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