The Ella & Oak offering is now closed and is no longer accepting investments.

Ella & Oak

E-Commerce Plus-Size Wedding Dresses

Regulation Crowdfunding
Bend, OR
Retail
US Investors Only

From consumer research, we know that most of these issues cause women to walk away from shopping feeling ashamed and defeated.

 

And in our opinion, this is not what a happy and exciting, once-in-a-lifetime experience should be.

Over 68% percent of American women are plus-size yet it is estimated that there is only 1 dedicated plus-size apparel store for every 30 specialty apparel stores. To date, the fashion industry has largely ignored this under-served market, failing to dedicate resources to understand the needs and nuances of the curvy women – from pattern and design to communications and experience. 


We believe there are three main issues we are seeing for plus-size brides today: 

  1. Design – there aren’t enough dresses designed with her plus-sized body in mind 
  2. Options – it is hard for her to find samples to try in her size 
  3. Experience – stores don’t provide a fun or supportive environment 


Ella & Oak will address three major challenges that plus size brides experience today – design, options, and experience. 

(Sources: 1, 2, 34)

Our business model is simple - through the Ella & Oak website we offer amazing options of beautiful curvy dresses from brand name designers. When a bride finds her dream dress (or dresses!) we ship her samples to try on in the comfort of her own home. We are launching with four talented designers who have developed patterns exclusively for Ella & Oak. We have a pipeline of others eager to work with us after our initial launch. 


No other boutique or online store will carry the beautiful high-quality dresses that Ella & Oak offers, as each design is exclusively made for Ella & Oak by our bridal partners. We have some amazing handshake deals with each designer where they have made gorgeous gowns specifically for our customer. Once our bride decides on the dress she loves, she can choose her favorite features and color.  With her order placed, we ship her dream dress to her home so she can enjoy it on her special day. 

Shop Designs

Select from our array of beautiful designs to find your dream look. We have curated gowns from designers all over the world to fit your personal style and body type.

Trial Box

Add as many designer dresses to your Trial box as you wish! We will ship to your house for you to try-on in the comfort of your own home.

Try-On Party

Grab some champagne and show off your amazing designs in the comfort of your own home! Your personal Ella & Oak stylist is only a text or video call away. 

Personalize & Buy

Mail back your samples and select your favorite design from your saved account. We will custom make and send your dress to you within 12 weeks! 

68% of American women are considered plus size today, and with over 2 million women buying a wedding dress each year, more than half of those brides are shopping for dresses size 14 and up. (sources listed above)


By doing the quick math, the plus-size wedding gown industry is worth well over $2 billion each year, and we feel no one is really focusing on it. We have watched over the past few years as fashion has woken up to this consumer need, and we feel there are some amazing retail companies filling the gaps we are seeing, like Eloquii or Dia & co, but as far as we know, no one is doing this yet with bridal - until now. 

The Offering

Convertible Note

Note converts to Class B Non-Voting Units when the company raises $500,000 in a qualified equity financing.


Maturity Date:  December 31, 2020

Valuation Cap: $2,500,000 

Discount Rate: 20%

Annual Interest Rate: 6% 


Maximum ($107,000) in Convertible Notes

Minimum ($10,000) in Convertible Notes


What is a Convertible Note?

A convertible note offers you the right to receive Class B Non-Voting Units in Ella & Oak. The number of units you will receive in the future will be determined at the next equity round in which the Company raises at least $500,000 in qualified equity financing. The highest conversion price per security is set based on a $2,500,000  Valuation Cap or if less, then you will receive a 20% discount on the price the new investors are purchasing.  You also receive 6% interest per year added to your investment.  When the maturity date is reached, if the note has not converted then you are entitled to receive Class B Non-Voting Units equal to your investment and interest back at a price per security determined by dividing the Valuation Cap by the aggregate number of outstanding Units of the Company as of immediately prior (on a fully diluted basis), subject to discount rate, if applicable.


Invest in Our Company Today!

Development Stage: 

Dress samples have been ordered, we have built a stellar team of mentors, volunteers, vendors, and partners, and we are launching the website in January! This is no longer a concept and we are even recruiting our beta brides as I type this. We will be shipping dresses to customers in January!


Currently, we are looking to round out our capital raise of $100K, on a convertible note, and we wanted to see if you might be interested in this opportunity to invest. We have had significant traction with our brides already, and that is even without products to offer! We believe women are in need of this online resource for finding their dream gown. We want to deliver it to them - hopefully with your help. Any amount helps, but we are looking for investments of $2500 and up in order to manage a clean cap table as we may recruit VCs into the mix down the road.


To put what we are needing in perspective, $100k investment gets the E&O website launched with 4 reputable bridal designers who have existing brands with high demand and are ready to go and fully committed to Ella & Oak's success. 


Thank you for considering this as an investment!

Offering Summary

Convertible Promissory Note

Note converts to Class B Non-Voting Units when the company raises at least $500,000 in a qualified equity financing
or reaches the maturity date, whichever occurs first.

Maturity Date: December 31, 2020

Valuation Cap $2,500,000 

Discount Rate 20%

Interest Rate 6%

Maximum ($107,000) of Convertible Promissory Notes 

Minimum ($10,000) of Convertible Promissory Notes


Company
Ella & Oak, LLC
 

Corporate Address
2124 NW High Lakes Loop
Bend, OR 97703
 

Description of Business
Ella & Oak is modernizing bridal with an online marketplace dedicated to selling curvy designs sized 14 and up, with a fun at-home try on experience.
 

Type of Security Offered
Convertible Promissory Note
 

Minimum Investment Amount (per investor) 
$600










What is a Convertible Note?

A convertible note offers you the right to receive Class B Non-Voting Units in Ella & Oak. The number of shares you will receive in the future will be determined at the next equity round in which the Company raises at least $500,000 in qualified equity financing. The highest conversion price per security is set based on a $2,500,000  Valuation Cap or if less, then you will receive a 20% discount on the price the new investors are purchasing.  You also receive 6% interest per year added to your investment.  When the maturity date is reached, if the note has not converted then you are entitled to receive Class B Non-Voting Units equal to your investment and interest back at a price per security determined by dividing the Valuation Cap by the aggregate number of outstanding units of the Company as of immediately prior (on a fully diluted basis).

Irregular Use of Proceeds

The Company will not incur any irregular use of proceeds.

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Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Notice of Funds Disbursement

6 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Ella & Oak has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Ella & Oak be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Notice of Funds Disbursement

7 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Ella & Oak has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Ella & Oak be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

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