El Tinieblo International is a Title III - Regulation Crowdfunding Campaign and is actively accepting investments.
$250.00 minimum investment

El Tinieblo International

Ultra Premium Artisanal Mezcal

Regulation Crowdfunding
Laconia, NH
Food & Beverage
Accepting International Investment
Play video

Join our family and become part of the Mezcal Revolution

Invest in El Tinieblo International


An authentic Mexican brand highly regarded for taste and quality, El Tinieblo is an ultra premium artisanal mezcal hand-distilled in the state of Tamaulipas using methods passed down through generations of the Pérez-Salinas family. With culture and sustainability at the forefront, our family-owned brand works to boost the local economy, care for our land and wildlife, and honor the Mexican tradition of artisanal mezcal. 

We have formed U.S. based El Tinieblo International, Inc. as a new global sales and distribution arm to expand our brand and share our family’s mezcal with the world.  


This is a unique opportunity to participate on the ground floor of our global expansion in a high-growth market segment featuring equity transaction multiples as high as 20 times sales*. Industry research projects that millennials will push the craft spirits market from $6B to $80B by 2025** and shows that mezcal, which had 39% export growth in 2017***, is growing faster than any other category. Like Patron at the start of the premium tequila boom, the El Tinieblo brand is uniquely poised to take advantage of the mezcal growth because we are completely self-reliant, can assure quality and meet demand. 


* Casamigos (tequila and mezcal) 2017 sale to Diageo

** Grand View Research 2017 report

*** Consejo Regulador del Mezcal 2017 annual report

Our Offering

Investment


$10.00 a share │When you invest you are betting the company’s future value will exceed $7.5M


Early Bird Bonuses:

First 7 days - 10% Bonus Shares

Next 14 days - 5% Bonus Shares


All investors

Will receive a personal letter from "Ferruko" Pérez-Salinas thanking investors for their participation.


Investments of $500 or More

Will also have their name inscribed on the wall of our distillery.


Investments of $1,000 or More

Will also receive a 375 ml Founders Edition El Tinieblo Joven mezcal in wood box.**


Investments of $2,500 or More

Will also receive one pre-release certificate entitling them to one bottle of ultra-rare “Original Investors” special batch El Tinieblo Madurado Cristal mezcal aged 2-years.**


Investments of $5,000 or More

Will also receive 5% bonus shares and one pre-release certificate entitling them to one bottle of ultra-rare “Original Investors” special batch El Tinieblo Madurado Cristal mezcal aged 3-years.**


Investments of $20,000 or More

Will also receive 10% bonus shares and one pre-release certificate entitling them to one bottle of ultra-rare “Original Investors” special batch El Tinieblo Madurado Cristal mezcal aged 4-years.**


About our Founders Edition Madurado Cristal Mezcal

Madurado is a clear mezcal that uses an ancient process where following distillation Joven mezcal is aged in ancient large glass jugs originally from southern Mexico. To control the temperature and light while aging, the jugs are buried in the ground in an area referred to as a “cementerio mezcalero”.

  • Production will begin following the close of this financing round.
  • The investor will receive a pre-release certificate reserving one bottle.
  • The investor’s name, bottle number and jug number will be hand-written on the label.
  • Each bottle will be presented in individually numbered (matching the bottle number) and hand made charred wooden box accompanied by a signed and personalized Certificate of Authenticity.
  • Investors will be able to visit Rancho El Tinieblo to see the mezcal graveyard and the jug that their mezcal will come from.

*All perks occur after the offering is completed. Shipping is prepaid for U.S. and Mexico only. ** Shipping of liquor is restricted in certain U.S. states. Product may require pick up at a to be determined designated point in Florida, California, New York, Colorado or Texas. Investor pick up points in Mexico include Monterrey, Tijuana, Tulum, Hermosillo, Mexicali, Mazatlán and Mexico City. Additional pickup points, including some in other countries, may be added at a later time.


StartEngine Owner’s Bonus


This offering is eligible for the StartEngine Owner’s 10% Bonus. For details on the bonus, please see the Offering Summary section below

Invest

5% Bonus Shares


Invest $5,000+ and receive 5% Bonus Shares.

Invest

10% Bonus Shares


Invest $20,000 and receive 10% Bonus Shares.

Invest

Percentage of Mezcal Growth Vs. Others

* Annual growth of mezcal exports (Consejo Regulador del Mezcal 2017 annual report) vs. annual global sales growth of other spirits (Distilled Spirits Council 2018 report). 

Now is the Time

With the growing popularity of mezcal and valuations for premium craft spirit brands exploding*, this is the best time to be in the business of this exceptional spirit.


 * Forbes 2017: Consolidation Bubbling Up In Craft Spirits

Mezcal 101

An indigenous Mexican spirit, mezcal is the term for all spirits distilled from agave native to Mexico and is protected under the Denominación de Origen allowing only certain states to produce. Whereas tequila is a type of mezcal produced specifically from steamed Blue Weber agave and only required to contain 51% agave, mezcal is always 100% agave coming from a wide variety of maguey plants that are roasted instead of steamed, resulting in a wider range of flavor characteristics. Widely known in Mexico for its purity, it has historically been used as a remedy to many ailments. Being a natural and organic craft product, mezcal typically commands higher prices than tequila. The deeply rooted cultural connection paired with the strong rejection of commercialized spirits production allows bartenders to sell it as the sexier, more refined cousin of tequila. As a result, establishments are increasingly incorporating mezcal into their menus. 

Our Origins

Rancho El Tinieblo was founded in 1865 and given the name, meaning “the absence of light,” because of the heavy fog that covers the ranch every morning. It was also the name for mezcal being produced on the land long ago. Dormant for decades, Mezcal El Tinieblo was revived in 1986 when our family purchased the 9,000 acre agave-rich ranch and found the original stone wheel half-buried on the land. The discovery inspired us to use our own ancestral recipe to make small batches of mezcal to sell at our roadside cafe on the ranch. Since the 1980’s, El Tinieblo has grown into an established brand that our family is very proud of. We have also been an integral part of mezcal conservation and regulation in our area. 

Our Enterprise

El Tinieblo is comprised of two affiliates:


Wholly owned and operated by the Pérez-Salinas family, Mezcales de Tamaulipas S de RMLI owns the El Tinieblo brand and Rancho El Tinieblo where the agave grows and mezcal is made.The company also owns the bottling facility in Monterrey and self-distributes the brand within Mexico. 


El Tinieblo International, Inc. is a separate Pérez-Salinas majority owned US based entity launched recently to manage all business in markets outside of Mexico. The shares offered here are in El Tinieblo International, Inc.


Who We Are

Rancho El Tinieblo operates much in the same way it did over 100 years ago with only minor upgrades to improve sustainability and conservation. The biggest change is that it now also serves as a wildlife preserve to exotic animals from across the world. Our antler icon embossed on our bottles represents mystical white-tailed deer often seen in the morning fog. Today, the El Tinieblo team includes the Perez-Salinas family, local workers, our Maestro Mezcalero Don Baltazar Cruz and our creative team of chefs, restaurateurs, and entertainment industry specialists. As we grow our brand outside of Mexico with El Tinieblo International, Inc., we always strive to honor our roots.

Our Land and Our People

Our ranch employs eleven families from the Jiménez area, a region where few economic opportunities exist, as well as a number of local merchants who help in the maintenance of our palenque (distillery). We are proud of our commitment to reuniting local families in their homeland through employment at the ranch and wildlife preserve and our ability to support the local economy. No pesticides, herbicides or fertilizers are used in the creation of our small-batch mezcal and we use only water and firewood from our ranch, minimizing our environmental impact. To protect the safety of our animals, we use an Egyptian traction mill to turn our tahona (stone wheel) instead of the traditional team of horses.

Sustainability & Quality

Sustainability in mezcal production is always important since maguey can take between 7 to 35 years to mature. Rancho El Tinieblo contains more than ample maguey: for every plant used, at least 25 more are planted and our facilities can grow production to at least 15 times existing levels without further investment. We have never sourced third-party maguey, sold our maguey or produced mezcal for other labels. While other producers are struggling in maintaining quality while scaling up volume to meet increasing demand, our exclusivity and in-house resources result in consistent quality and sustainable scalability unique in the mezcal business.

Single Origin Artisanal Mezcal

Our Process

Using the same methods practiced on the ranch for decades, our mezcaleros harvest the heavy plants once they have grown to maturity, extracting the heart, or piña, by cutting off the leaves and roots. The hearts are roasted with mesquite wood in brick pits lined with river rock as everyone from the ranch gathers to share in this special process. To extract the pulp, the hearts are then crushed by the 150-year-old stone wheel and fermented from 3 to 10 days in wood vats depending on the weather. Following fermentation, the mash is distilled twice in copper vats and depending on its intended variety, either bottled or put into fire-charred American oak whiskey barrels for aging. The clear “Joven” is not aged but bottled and sent to market while the “Reposado” is aged up to 11 months and the “Añejo” at least 2 years before distribution.

Our Expressions

BLACK LABEL: 40% ABV / 80 Proof

Small batch mezcal featuring an ensemble of Salmiana, Americana and Espadín wild agaves from our ranch:

  • Joven @ $49: Clear and not aged

  • Reposado @ $64: Aged up to 11 months in charred oak whiskey barrels

  • Añejo @ $79: Aged up to 2 years in charred oak whiskey barrels


We will also be introducing at least 9 new limited special edition mezcals in 2019, making El Tinieblo one of the most comprehensive collections available. 


SILVER LABEL: 54% ABV / 108 Proof

Limited production clear mezcals featuring a higher alcohol content and using wild agaves from our ranch: 

  • Espadín & Blue Weber agave ensemble @ $59

  • Espadín & Salmiana agave ensemble @ $79

  • Salmiana agave @ $99

  • Pechuga: Distilled in the traditional manor and using an Espadín & Salmiana agave ensemble @ $199 

  • Wild Montana agave @ $399


WHITE LABEL: 54% ABV / 108 Proof

Cristal Madurado: Limited production clear mezcal using an Espadín & Salmiana wild agave ensemble from our ranch and aged in large 100-year old glass jugs stored in our temperature and light controlled catacombs:

  • Aged 1 year @ $129

  • Aged 2 years @ $169

  • Aged 3 years @ $209

  • Aged 4 years @ $249

  • Aged 5 years @ $289

Our Distribution Rollout Plan

Our Growth Plan

We expect to reach our goal of $1M+ in sales for 2019 through methodically gaining territory on the ground. Currently, we are selling in Florida, New York, California and Quebec and are in the process of adding Colorado and Texas. For New York and California we are warehousing and selling to restaurants and liquor stores through facilitator Park Street. Sales in Quebec are directly through SAQ, the provincial run liquor outlets. 


We are excited about our first official distributor partnership with Miami-based premium wine and specialty spirits distributor XXI. Focused just on Florida, they've moved 50 cases in their first month. Using that as a metric, we will meet our goals next year if we expand our partner distribution network to California, New York, New Jersey, Illinois, Colorado and Texas, markets where we already have had serious discussions with speciality distributors. Combined with Florida, these states represent about 40% of the liquor sales across the country.


Outside of North America, we have been selling in Canada since March 2018 through a recently acquired majority-owned subsidiary and are planning to establish another in the UK. We are also working on bringing on distributor partners in France, Germany, Belgium and Iceland.

High Profile Clubs

Instagram Growth Vs. 3 Top Mezcals 

* Compounded monthly growth in Instagram followers. Raw data available upon request.

Brand Building

  • Sophisticated social media initiatives that are gaining engaged followers fast. El Tinieblo is the fastest growing mezcal brand on Instagram.

  • Experiential programs and tastings at events and liquor stores to connect  with consumers.

  • Print and digital advertising campaigns for brand awareness.

  • In-store merchandising tools to call attention to our products.

  • Collaborations with celebrities, artists, musicians and industry names to verify our credibility.

  • Music festival and motorsports sponsorships that build awareness and generate sales.

  • Ownership group affiliated mezcalerias:

    • Monterrey MX: Rio Mississippi 105-b

    • Miami FL: Melinda’s

    • Tijuana MX: El Tinieblo Mezcal Room (opening summer 2019)

  • “Rancho El Tinieblo Experience” tours.

Rio Mississippi 105-b, Monterrey, MX

Melinda’s, Miami, FL

El Tinieblo Mezcal Room, Tijuana, MX

The Hacienda at Rancho El Tinieblo , Tamaulipas MX

What You Need To Know

  • Thriving Market: Demand for mezcal is growing fast and valuations for niche premium craft spirit brands industry-wide are going through the roof.

  • Self-Reliance: We grow, distill and bottle in-house.

  • Scalability: Our ranch has an estimated total of 1,000,000 agave plants and we plant new ones at a rate of 25 to every 1 that is harvested. Our production can grow at least 15 times our current levels before needing any further investment in infrastructure.

  • Exclusivity: We have never sourced agave, sold our agave, or produced mezcal for other labels.

  • Quality: Our exclusivity and the end-to-end ownership of our supply chain result in sustainable scalability and consistent quality unique in the mezcal business. 

  • Tailored Aesthetic: We use a refined and clean design combining both modern and classic elements. Our unique bottles are made from hand-blown recycled glass using an ancient process and finished with 100% cotton labels embossed with an antique 1950’s press.

How the New Capital Will Be Used

  • Secure additional partner distributors and retailers in major markets.

  • Build a strong sales team to support our partner distributors and provide them with robust marketing materials.

  • Acquire new key customers through awareness campaigns, product promotions and social media.

  • Build higher inventory levels in selected markets to facilitate with sales growth.

EL TINIEBLO VIDEOS

Rancho El Tinieblo

Our Process

Mezcal vs. Tequila

Our Bottle Making

ORDER OUR MEZCAL

In the Press

15 Best Mezcals to Buy Now
October 15, 2018

El Tinieblo Joven is a fascinating, delectable mezcal made with cimarrón, serrano, and espadín agaves from the northern state of Tamaulipas. Tasters might recognize caraway, rosemary, olive, and even marijuana in the nose and palate.

Offering Summary


Company

:

El Tinieblo International, Inc.

Corporate Address

:

1 Wildwood Road, Laconia, NH 03246

Offering Minimum

:

$10,000.00

Offering Maximum

:

$1,000,000.00

Minimum Investment Amount

(per investor)

:

$250.00











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

1,000

Maximum Number of Shares Offered

:

100,000

Price per Share

:

$10.00

Pre-Money Valuation

:

$7,500,000.00











Early Bird Bonuses:

First 7 days - 10% Bonus Shares

Next 14 days - 5% Bonus Shares

All investors

Will receive a personal letter from "Ferruko" Pérez-Salinas thanking investors for their participation.

Investments of $500 or More

Will also have their name inscribed on the wall of our distillery.

Investments of $1,000 or More

Will also receive a 375 ml Founders Edition El Tinieblo Joven mezcal in wood box.** 

Investments of $2,500 or More

Will also receive one pre-release certificate entitling them to one bottle of ultra-rare “Original Investors” special batch El Tinieblo Madurado Cristal mezcal aged 2-years.** 

Investments of $5,000 or More

Will also receive 5% bonus shares and one pre-release certificate entitling them to one bottle of ultra-rare “Original Investors” special batch El Tinieblo Madurado Cristal mezcal aged 3-years.** 

Investments of $20,000 or More

Will also receive 10% bonus shares and one pre-release certificate entitling them to one bottle of ultra-rare “Original Investors” special batch El Tinieblo Madurado Cristal mezcal aged 4-years.** 

About our Founders Edition Madurado Cristal Mezcal

Madurado is a clear mezcal that uses an ancient process where following distillation Joven mezcal is aged in ancient large glass jugs originally from southern Mexico. To control the temperature and light while aging, the jugs are buried in the ground in an area referred to as a “cementerio mezcalero”.

  • Production will begin following the close of this financing round.
  • The investor will receive a pre-release certificate reserving one bottle.
  • The investor’s name, bottle number and jug number will be hand-written on the label.
  • Each bottle will be presented in individually numbered (matching the bottle number) and hand made charred wooden box accompanied by a signed and personalized Certificate of Authenticity.
  • Investors will be able to visit Rancho El Tinieblo to see the mezcal graveyard and the jug that their mezcal will come from.

*All perks occur after the offering is completed. Shipping is prepaid for U.S. and Mexico only.

** Shipping of liquor is restricted in certain U.S. states. Product may require pick up at a to be determined designated point in Florida, California, New York, Colorado or Texas. Investor pick up points in Mexico include Monterrey, Tijuana, Tulum, Hermosillo, Mexicali, Mazatlán and Mexico City. Additional pickup points, including some in other countries, may be added at a later time.

*The 10% Bonus for StartEngine Shareholders*

StorEn will offer 10% additional bonus shares for all investments that are committed by StartEngine Crowdfunding Inc. shareholders who invested over $1,000 in StartEngine's own offerings.

StartEngine shareholders who invested $1,000 or more in any StartEngine offering will receive a 10% bonus on this offering. This means you will receive a bonus for any shares you purchase. For example, if you buy 10 shares of Common Stock at $10/ share, you will receive 11 Common Stock, meaning you'll own 11 shares for $100. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% bonus is only valid for one year from the time StartEngine Crowdfunding Inc. investors received their countersigned StartEngine Crowdfunding Inc. subscription agreement.

*All perks occur after the offering is completed

Irregular Use of Proceeds

Inter company debt or back payments Salary payments made to one’s self, a friend or relative Any expense labeled “Travel and Entertainment” Vendor payments

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
USD
USD
Cash And Cash Equivalents
USD
USD
Accounts Receivable
USD
USD
Short Term Debt
USD
USD
Long Term Debt
USD
USD
Revenues And Sales
USD
USD
Costs Of Goods Sold
USD
USD
Taxes Paid
USD
USD
Net Income
USD
USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Notice of Funds Disbursement

6 days ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, El Tinieblo International has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in El Tinieblo International be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

An interesting interview with "Ferruko” Alfredo Pérez-Salinas Tijerina

8 days ago

Here's a link to an interesting article interviewing "Ferruko” Alfredo Pérez-Salinas Tijerina where he discusses family and why we choose the StartEngine equity platform: 

https://www.marketcurrentswealthmanagement.com/using-crowdfunding-to-expand-a-154-year-old-family-brand-qa-with-mezcal-el-tinieblos-ceo/

Fortune Article: Has Mezcal Become Too Big for Its Own Good?

9 days ago

Fortune Article: Has Mezcal Become Too Big for Its Own Good?

16 days ago

Fortune magazine just posted a new article providing insight into the business of mezcal. The article mainly discusses the difficulty producers are having when it comes to balancing between artisanal production methods and scaling up volume to meet increasing demand. 

Fortunately for us, we are completely self-reliant with abundant agave and an entirely in-house process. All of our agave is grown and distilled at Rancho El Tinieblo, our family’s 9,000-acre wildlife preserve, and our end-to-end resources allow us to scale up as needed even while maintaining the handcrafted process passed down through our family.

https://fortune.com/2019/08/04/mezcal-industry-cocktails/ 

Already crossed $100k and growing fast!

22 days ago

Thanks to all of you who are coming in early! More updates will follow soon.

Thank You / 10% Super Early Bird Bonus ending tomorrow

about 1 month ago

Thanks to the 33 of you who have already invested and became a part of the Mezcal El Tinieblo family. Because of you, we are way ahead of our goals at this stage of the raise. Please remind your friends and family that our 10% Super Early Bird Bonus expires tomorrow night, July 19th, so they don't miss out.

A press release announcing our special opportunity to the world will be going out soon, so please stay tuned.

Show More Updates End of Updates

Comments ({{profileCtrl.startup.comments_count}} total)

{{profileCtrl.newComment.body.length}}/2500
{{ profileCtrl.commentsLoading ? 'Loading...' : 'Show More Comments' }}