El Tinieblo International is a Title III - Regulation Crowdfunding Campaign and is actively accepting investments.
$250.00 minimum investment

El Tinieblo International

Ultra Premium Artisanal Mezcal

Regulation Crowdfunding
Laconia, NH
Food & Beverage
Accepting International Investment
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Join our family and become part of the Mezcal Revolution

Invest in El Tinieblo International


An authentic Mexican brand highly regarded for taste and quality, El Tinieblo is an ultra premium artisanal mezcal hand-distilled in the state of Tamaulipas using methods passed down through generations of the Pérez-Salinas family. With culture and sustainability at the forefront, our family-owned brand works to boost the local economy, care for our land and wildlife, and honor the Mexican tradition of artisanal mezcal. 

We have formed U.S. based El Tinieblo International, Inc. as a new global sales and distribution arm to expand our brand and share our family’s mezcal with the world.  


This is a unique opportunity to participate on the ground floor of our global expansion in a high-growth market segment featuring equity transaction multiples as high as 20 times sales*. Industry research projects that millennials will push the craft spirits market from $6B to $80B by 2025** and shows that mezcal, which had 39% export growth in 2017***, is growing faster than any other category. Like Patron at the start of the premium tequila boom, the El Tinieblo brand is uniquely poised to take advantage of the mezcal growth because we are completely self-reliant, can assure quality and meet demand. 


* Casamigos (tequila and mezcal) 2017 sale to Diageo

** Grand View Research 2017 report

*** Consejo Regulador del Mezcal 2017 annual report

Our Offering

Investment


$10.00 a share │When you invest you are betting the company’s future value will exceed $7.5M


Perks

All investors receive 20% discount for life

Will also receive a personal letter from "Ferruko" Pérez-Salinas thanking investors for their participation.


Investments of $500 or More

Will also have their name inscribed on the wall of our distillery.


Investments of $1,000 or More

Will also receive a 375 ml Founders Edition El Tinieblo Joven mezcal in wood box.**


Investments of $2,500 or More

Will also receive one pre-release certificate entitling them to one bottle of ultra-rare “Original Investors” special batch El Tinieblo Madurado Cristal mezcal aged 2-years.**


Investments of $5,000 or More

Will also receive 5% bonus shares and one pre-release certificate entitling them to one bottle of ultra-rare “Original Investors” special batch El Tinieblo Madurado Cristal mezcal aged 3-years.**


Investments of $20,000 or More

Will also receive 10% bonus shares and one pre-release certificate entitling them to one bottle of ultra-rare “Original Investors” special batch El Tinieblo Madurado Cristal mezcal aged 4-years.**


About our Founders Edition Madurado Cristal Mezcal

Madurado is a clear mezcal that uses an ancient process where following distillation Joven mezcal is aged in ancient large glass jugs originally from southern Mexico. To control the temperature and light while aging, the jugs are buried in the ground in an area referred to as a “cementerio mezcalero”.

  • Production will begin following the close of this financing round.
  • The investor will receive a pre-release certificate reserving one bottle.
  • The investor’s name, bottle number and jug number will be hand-written on the label.
  • Each bottle will be presented in individually numbered (matching the bottle number) and hand made charred wooden box accompanied by a signed and personalized Certificate of Authenticity.
  • Investors will be able to visit Rancho El Tinieblo to see the mezcal graveyard and the jug that their mezcal will come from.

*All perks occur after the offering is completed. Shipping is prepaid for U.S. and Mexico only. ** Shipping of liquor is restricted in certain U.S. states. Product may require pick up at a to be determined designated point in Florida, California, New York, Colorado or Texas. Investor pick up points in Mexico include Monterrey, Tijuana, Tulum, Hermosillo, Mexicali, Mazatlán and Mexico City. Additional pickup points, including some in other countries, may be added at a later time.


StartEngine Owner’s Bonus


This offering is eligible for the StartEngine Owner’s 10% Bonus. For details on the bonus, please see the Offering Summary section below

Invest

5% Bonus Shares


Invest $5,000+ and receive 5% Bonus Shares.

Invest

10% Bonus Shares


Invest $20,000 and receive 10% Bonus Shares.

Invest

Percentage of Mezcal Growth Vs. Others

* Annual growth of mezcal exports (Consejo Regulador del Mezcal 2017 annual report) vs. annual global sales growth of other spirits (Distilled Spirits Council 2018 report). 

Now is the Time

With the growing popularity of mezcal and valuations for premium craft spirit brands exploding*, this is the best time to be in the business of this exceptional spirit.


 * Forbes 2017: Consolidation Bubbling Up In Craft Spirits

Mezcal 101

An indigenous Mexican spirit, mezcal is the term for all spirits distilled from agave native to Mexico and is protected under the Denominación de Origen allowing only certain states to produce. Whereas tequila is a type of mezcal produced specifically from steamed Blue Weber agave and only required to contain 51% agave, mezcal is always 100% agave coming from a wide variety of maguey plants that are roasted instead of steamed, resulting in a wider range of flavor characteristics. Widely known in Mexico for its purity, it has historically been used as a remedy to many ailments. Being a natural and organic craft product, mezcal typically commands higher prices than tequila. The deeply rooted cultural connection paired with the strong rejection of commercialized spirits production allows bartenders to sell it as the sexier, more refined cousin of tequila. As a result, establishments are increasingly incorporating mezcal into their menus. 

Our Origins

Rancho El Tinieblo was founded in 1865 and given the name, meaning “the absence of light,” because of the heavy fog that covers the ranch every morning. It was also the name for mezcal being produced on the land long ago. Dormant for decades, Mezcal El Tinieblo was revived in 1986 when our family purchased the 9,000 acre agave-rich ranch and found the original stone wheel half-buried on the land. The discovery inspired us to use our own ancestral recipe to make small batches of mezcal to sell at our roadside cafe on the ranch. Since the 1980’s, El Tinieblo has grown into an established brand that our family is very proud of. We have also been an integral part of mezcal conservation and regulation in our area. 

Our Enterprise

El Tinieblo is comprised of two affiliates:


Wholly owned and operated by the Pérez-Salinas family, Mezcales de Tamaulipas S de RMLI owns the El Tinieblo brand and Rancho El Tinieblo where the agave grows and mezcal is made.The company also owns the bottling facility in Monterrey and self-distributes the brand within Mexico. 


El Tinieblo International, Inc. is a separate Pérez-Salinas majority owned US based entity launched recently to manage all business in markets outside of Mexico. The shares offered here are in El Tinieblo International, Inc.


Who We Are

Rancho El Tinieblo operates much in the same way it did over 100 years ago with only minor upgrades to improve sustainability and conservation. The biggest change is that it now also serves as a wildlife preserve to exotic animals from across the world. Our antler icon embossed on our bottles represents mystical white-tailed deer often seen in the morning fog. Today, the El Tinieblo team includes the Perez-Salinas family, local workers, our Maestro Mezcalero Don Baltazar Cruz and our creative team of chefs, restaurateurs, and entertainment industry specialists. As we grow our brand outside of Mexico with El Tinieblo International, Inc., we always strive to honor our roots.

Our Land and Our People

Our ranch employs eleven families from the Jiménez area, a region where few economic opportunities exist, as well as a number of local merchants who help in the maintenance of our palenque (distillery). We are proud of our commitment to reuniting local families in their homeland through employment at the ranch and wildlife preserve and our ability to support the local economy. No pesticides, herbicides or fertilizers are used in the creation of our small-batch mezcal and we use only water and firewood from our ranch, minimizing our environmental impact. To protect the safety of our animals, we use an Egyptian traction mill to turn our tahona (stone wheel) instead of the traditional team of horses.

Sustainability & Quality

Sustainability in mezcal production is always important since maguey can take between 7 to 35 years to mature. Rancho El Tinieblo contains more than ample maguey: for every plant used, at least 25 more are planted and our facilities can grow production to at least 15 times existing levels without further investment. We have never sourced third-party maguey, sold our maguey or produced mezcal for other labels. While other producers are struggling in maintaining quality while scaling up volume to meet increasing demand, our exclusivity and in-house resources result in consistent quality and sustainable scalability unique in the mezcal business.

Single Origin Artisanal Mezcal

Our Process

Using the same methods practiced on the ranch for decades, our mezcaleros harvest the heavy plants once they have grown to maturity, extracting the heart, or piña, by cutting off the leaves and roots. The hearts are roasted with mesquite wood in brick pits lined with river rock as everyone from the ranch gathers to share in this special process. To extract the pulp, the hearts are then crushed by the 150-year-old stone wheel and fermented from 3 to 10 days in wood vats depending on the weather. Following fermentation, the mash is distilled twice in copper vats and depending on its intended variety, either bottled or put into fire-charred American oak whiskey barrels for aging. The clear “Joven” is not aged but bottled and sent to market while the “Reposado” is aged up to 11 months and the “Añejo” at least 2 years before distribution.

Our Expressions

BLACK LABEL: 40% ABV / 80 Proof

Small batch mezcal featuring an ensemble of Salmiana, Americana and Espadín wild agaves from our ranch:

  • Joven @ $49: Clear and not aged

  • Reposado @ $64: Aged up to 11 months in charred oak whiskey barrels

  • Añejo @ $79: Aged up to 2 years in charred oak whiskey barrels


We will also be introducing at least 9 new limited special edition mezcals in 2019, making El Tinieblo one of the most comprehensive collections available. 


SILVER LABEL: 54% ABV / 108 Proof

Limited production clear mezcals featuring a higher alcohol content and using wild agaves from our ranch: 

  • Espadín & Blue Weber agave ensemble @ $59

  • Espadín & Salmiana agave ensemble @ $79

  • Salmiana agave @ $99

  • Pechuga: Distilled in the traditional manor and using an Espadín & Salmiana agave ensemble @ $199 

  • Wild Montana agave @ $399


WHITE LABEL: 54% ABV / 108 Proof

Cristal Madurado: Limited production clear mezcal using an Espadín & Salmiana wild agave ensemble from our ranch and aged in large 100-year old glass jugs stored in our temperature and light controlled catacombs:

  • Aged 1 year @ $129

  • Aged 2 years @ $169

  • Aged 3 years @ $209

  • Aged 4 years @ $249

  • Aged 5 years @ $289

Our Distribution Rollout Plan

Our Growth Plan

We expect to reach our goal of $1M+ in sales for 2019 through methodically gaining territory on the ground. Currently, we are selling in Florida, New York, California and Quebec and are in the process of adding Colorado and Texas. For New York and California we are warehousing and selling to restaurants and liquor stores through facilitator Park Street. Sales in Quebec are directly through SAQ, the provincial run liquor outlets. 


We are excited about our first official distributor partnership with Miami-based premium wine and specialty spirits distributor XXI. Focused just on Florida, they've moved 50 cases in their first month. Using that as a metric, we will meet our goals next year if we expand our partner distribution network to California, New York, New Jersey, Illinois, Colorado and Texas, markets where we already have had serious discussions with speciality distributors. Combined with Florida, these states represent about 40% of the liquor sales across the country.


Outside of North America, we have been selling in Canada since March 2018 through a recently acquired majority-owned subsidiary and are planning to establish another in the UK. We are also working on bringing on distributor partners in France, Germany, Belgium and Iceland.

High Profile Clubs

Instagram Growth Vs. 3 Top Mezcals 

* Compounded monthly growth in Instagram followers. Raw data available upon request.

Brand Building

  • Sophisticated social media initiatives that are gaining engaged followers fast. El Tinieblo is the fastest growing mezcal brand on Instagram.

  • Experiential programs and tastings at events and liquor stores to connect  with consumers.

  • Print and digital advertising campaigns for brand awareness.

  • In-store merchandising tools to call attention to our products.

  • Collaborations with celebrities, artists, musicians and industry names to verify our credibility.

  • Music festival and motorsports sponsorships that build awareness and generate sales.

  • Ownership group affiliated mezcalerias:

    • Monterrey MX: Rio Mississippi 105-b

    • Miami FL: Melinda’s

    • Tijuana MX: El Tinieblo Mezcal Room (opening summer 2019)

  • “Rancho El Tinieblo Experience” tours.

Rio Mississippi 105-b, Monterrey, MX

Melinda’s, Miami, FL

El Tinieblo Mezcal Room, Tijuana, MX

The Hacienda at Rancho El Tinieblo , Tamaulipas MX

What You Need To Know

  • Thriving Market: Demand for mezcal is growing fast and valuations for niche premium craft spirit brands industry-wide are going through the roof.

  • Self-Reliance: We grow, distill and bottle in-house.

  • Scalability: Our ranch has an estimated total of 1,000,000 agave plants and we plant new ones at a rate of 25 to every 1 that is harvested. Our production can grow at least 15 times our current levels before needing any further investment in infrastructure.

  • Exclusivity: We have never sourced agave, sold our agave, or produced mezcal for other labels.

  • Quality: Our exclusivity and the end-to-end ownership of our supply chain result in sustainable scalability and consistent quality unique in the mezcal business. 

  • Tailored Aesthetic: We use a refined and clean design combining both modern and classic elements. Our unique bottles are made from hand-blown recycled glass using an ancient process and finished with 100% cotton labels embossed with an antique 1950’s press.

How the New Capital Will Be Used

  • Secure additional partner distributors and retailers in major markets.

  • Build a strong sales team to support our partner distributors and provide them with robust marketing materials.

  • Acquire new key customers through awareness campaigns, product promotions and social media.

  • Build higher inventory levels in selected markets to facilitate with sales growth.

EL TINIEBLO VIDEOS

Rancho El Tinieblo

Our Process

Mezcal vs. Tequila

Our Bottle Making

ORDER OUR MEZCAL

In the Press

15 Best Mezcals to Buy Now
October 15, 2018

El Tinieblo Joven is a fascinating, delectable mezcal made with cimarrón, serrano, and espadín agaves from the northern state of Tamaulipas. Tasters might recognize caraway, rosemary, olive, and even marijuana in the nose and palate.

Offering Summary


Company

:

El Tinieblo International, Inc.

Corporate Address

:

1 Wildwood Road, Laconia, NH 03246

Offering Minimum

:

$10,000.00

Offering Maximum

:

$1,000,000.00

Minimum Investment Amount

(per investor)

:

$250.00











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

1,000

Maximum Number of Shares Offered

:

100,000

Price per Share

:

$10.00

Pre-Money Valuation

:

$7,500,000.00











Early Bird Bonuses:

First 7 days - 10% Bonus Shares

Next 14 days - 5% Bonus Shares

All investors Receive 20% discount for life

Will also receive a personal letter from "Ferruko" Pérez-Salinas thanking investors for their participation.

Investments of $500 or More 

Will also have their name inscribed on the wall of our distillery.

Investments of $1,000 or More 

Will also receive a 375 ml Founders Edition El Tinieblo Joven mezcal in wood box.** 

Investments of $2,500 or More 

Will also receive one pre-release certificate entitling them to one bottle of ultra-rare “Original Investors” special batch El Tinieblo Madurado Cristal mezcal aged 2-years.** 

Investments of $5,000 or More 

Will also receive 5% bonus shares and one pre-release certificate entitling them to one bottle of ultra-rare “Original Investors” special batch El Tinieblo Madurado Cristal mezcal aged 3-years.** 

Investments of $20,000 or More 

Will also receive 10% bonus shares and one pre-release certificate entitling them to one bottle of ultra-rare “Original Investors” special batch El Tinieblo Madurado Cristal mezcal aged 4-years.** 


About our Founders Edition Madurado Cristal Mezcal

Madurado is a clear mezcal that uses an ancient process where following distillation Joven mezcal is aged in ancient large glass jugs originally from southern Mexico. To control the temperature and light while aging, the jugs are buried in the ground in an area referred to as a “cementerio mezcalero”.

  • Production will begin following the close of this financing round.
  • The investor will receive a pre-release certificate reserving one bottle.
  • The investor’s name, bottle number and jug number will be hand-written on the label.
  • Each bottle will be presented in individually numbered (matching the bottle number) and hand made charred wooden box accompanied by a signed and personalized Certificate of Authenticity.
  • Investors will be able to visit Rancho El Tinieblo to see the mezcal graveyard and the jug that their mezcal will come from.

*All perks occur after the offering is completed. Shipping is prepaid for U.S. and Mexico only. 

** Shipping of liquor is restricted in certain U.S. states. Product may require pick up at a to be determined designated point in Florida, California, New York, Colorado or Texas. Investor pick up points in Mexico include Monterrey, Tijuana, Tulum, Hermosillo, Mexicali, Mazatlán and Mexico City. Additional pickup points, including some in other countries, may be added at a later time.



*The 10% Bonus for StartEngine Shareholders*

StorEn will offer 10% additional bonus shares for all investments that are committed by StartEngine Crowdfunding Inc. shareholders who invested over $1,000 in StartEngine's own offerings.

StartEngine shareholders who invested $1,000 or more in any StartEngine offering will receive a 10% bonus on this offering. This means you will receive a bonus for any shares you purchase. For example, if you buy 10 shares of Common Stock at $10/ share, you will receive 11 Common Stock, meaning you'll own 11 shares for $100. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% bonus is only valid for one year from the time StartEngine Crowdfunding Inc. investors received their countersigned StartEngine Crowdfunding Inc. subscription agreement.


*All perks occur after the offering is completed 


Irregular Use of Proceeds

Inter company debt or back payments Salary payments made to one’s self, a friend or relative Any expense labeled “Travel and Entertainment” Vendor payments

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$378,286.00 USD
$178.00 USD
Cash And Cash Equivalents
$60,257.00 USD
$178.00 USD
Accounts Receivable
$26,846.00 USD
$0.00 USD
Short Term Debt
$238,907.00 USD
$6,946.00 USD
Long Term Debt
$148,488.00 USD
$0.00 USD
Revenues And Sales
$60,922.00 USD
$0.00 USD
Costs Of Goods Sold
$33,494.00 USD
$0.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$259,309.00 USD
-$6,768.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Notice of Funds Disbursement

3 days ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, El Tinieblo International has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in El Tinieblo International be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Notice of Funds Disbursement

22 days ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, El Tinieblo International has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in El Tinieblo International be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Notice of Material Change in Offering

30 days ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the El Tinieblo International offering. Here's an excerpt describing the specifics of the change:


Extended length of campaign.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Great Progress Being Made

about 1 month ago

Greetings from Tamaulipas!  With support from your investments, over the past few months El Tinieblo has made incredible progress, and we’re excited to share them with you.

First, we signed an important new distribution deal in California with West Coast Craft Spirits (WCCS).  WCCS is a premium-focused spirits distributor selling to outlets throughout California.  WCCS made a substantial purchase order for the August launch of our product line and together, we enter California with 4 expressions: Joven 40%, Reposado, Anejo and our Special Edition #1, a still proof 54% pure example of El Tinieblo Joven.  While we continue to grow in New York and Florida, we established additional distribution deals in Oregon, New Hampshire, Maine, Vermont, Virginia and Alabama through a partnership with Southern Glazers, one of the nation’s top distributors.  Our team is working hard to fuel this momentum through the end of the summer and into autumn and bring El Tinieblo to mezcal enthusiasts across the country.  Look for it in your state soon.

Secondly, the quality of our mezcal continues to make its mark.  We are extremely proud to share that El Tinieblo received two Gold Medals at the London Spirits Competition.  Our flagship Joven 40% earned an impressive 92 points, and our Special Edition #1 was awarded an outstanding 94 points.  Special Edition #1 is the result of our master Mezcalero Tonio Barones’ creativity and commitment to excellence.  We think you’ll agree it is a spectacular and powerful expression. 

Thank you again for your support in helping El Tinieblo introduce our special mezcal to customers around the world.

Regards,

Ferruko

Notice of Funds Disbursement

about 1 month ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, El Tinieblo International has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in El Tinieblo International be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Notice of Funds Disbursement

3 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, El Tinieblo International has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in El Tinieblo International be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Notice of Material Change in Offering

3 months ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the El Tinieblo International offering. Here's an excerpt describing the specifics of the change:


Extended length of campaign.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Notice of Funds Disbursement

3 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, El Tinieblo International has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in El Tinieblo International be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Notice of Funds Disbursement

4 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, El Tinieblo International has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in El Tinieblo International be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Notice of Material Change in Offering

5 months ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the El Tinieblo International offering. Here's an excerpt describing the specifics of the change:


El Tinieblo International has changed executive leadership.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Annual report

5 months ago

Notice to our investors: We will be unable to meet our April 29, 2020, annual report filing requirements for securities sold pursuant to Regulation CF as a result of Covid 19 implications and we intend to rely on the temporary relief being provided by the Securities and Exchange Commission. We will continue to use our best efforts to comply with our ongoing reporting obligations.

Notice of Material Change in Offering

5 months ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the El Tinieblo International offering. Here's an excerpt describing the specifics of the change:


El Tinieblo International has extended their campaign and updated 2019 financials.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Notice of Funds Disbursement

5 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, El Tinieblo International has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in El Tinieblo International be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

New Perk for Investors!

5 months ago


To celebrate reaching our $500k halfway mark, we are now able to offer a new investor perk. Through our new partnership with 1-877-spirits.com we are able to offer a lifetime discount of 20% to our investors as well as a one-time discount of 20% to others interested in tasting our special mezcal. 

  • Confirmed investors and future investors will receive a discount code in their email for a lifetime 20% discount through 1-877-spirits.com: http://1-877-spirits.com/. Please contact us at info@eltinieblo.com if you do not receive an email today with the coupon code.

  • Those who have not yet invested but are interested in tasting our mezcal may use the coupon code ELTINIEBLO20 for a one-time 20% discount on 1-877-spirits.com: http://1-877-spirits.com/ 

  • 1-877-spirits.com is 24/7 concierge service featuring all inclusive pricing with gift wrapped delivery available in most states. 

This is a very exciting offer and we are happy for our supporters to be able to have our mezcal at home. We are still making mezcal on our ranch (with extra safety precautions) and wish to thank all our supporters for helping us reach our fundraising milestones. 

Depending on where you are, local same-day delivery in the US continues to be available through Drizzly.com or Minibar.com. In Mexico, we are available on Amazon.com https://www.amazon.com.mx/s?k=el+tinieblo&__mk_es_MX=ÅMÅŽÕÑ&ref=nb_sb_noss_2) as well as shopify.com: https://tinieblo.myshopify.com/

El Tinieblo International Reaches $500k

6 months ago

We are beyond excited to say that we have reached over $500k in investment here on StartEngine thanks to almost 600 investors and are half way to our goal. The money we raise here is going very far for us in expanding our company and we are grateful to everyone involved. We have been able to expand our team and our reach, putting into place some strategic partnerships around the US, Canada and the UK. Thank you all!


Please follow us on social media to see more updates, cool videos and behind the scenes content! 

IG: @mezcaleltinieblo

FB: @mezcaleltinieblo

Twitter: @mezcaltinieblo

Linked In: @mezcaleltinieblo

YouTube: Mezcal El Tinieblo


Roasting Maguey Video

Notice of Material Change in Offering

6 months ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the El Tinieblo International offering. Here's an excerpt describing the specifics of the change:


Extended length of campaign.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Notice of Funds Disbursement

6 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, El Tinieblo International has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in El Tinieblo International be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

ETI Investment Opportunity Frequently Asked Questions

6 months ago

El Tinieblo International Investment FAQs


Q. What exactly would I be investing in?

  1. You would be participating in a ground floor investment in US based El Tinieblo International, Inc. (ETI), a unique opportunity to take advantage of the booming mezcal market. We serve as the international sales and distribution arm for the premium mezcal brand El Tinieblo.  With a charter to develop all business in markets outside of Mexico, we are growing existing US, Canadian and UK sales as well as finding and developing new business in other markets outside Mexico.


Q. What is the difference between US based ETI and Mexican operations?

  1. Mezcal El Tinieblo is comprised of two affiliates:

    • Wholly owned and operated by the Pérez-Salinas family, Mezcales de Tamaulipas de RLMI (MDT) owns the El Tinieblo brand and Rancho El Tinieblo where the agave grows and our mezcal is made.  The company also owns the bottling facility in Monterrey and self-distributes the brand within Mexico. MDT is managed by “Ferruko” Alfredo Salinas-Pérez Tijerina, a 4th generation family member and majority ETI shareholder and President.

    • This investment opportunity is in ETI, a separate US corporation created to manage all business in markets outside of Mexico. Besides Alfredo “Ferruko” Salinas-Pérez Tijerina’s majority shares, ETI’s ownership also consists of the Edgar McKean family, original importers of the brand to Canada. ETI owns two subsidiaries: TAMA Imports, LLC for business in the US and TAMA North Enterprises, Inc. for Canada. A twenty year exclusive distribution and licensing agreement is in place for ETI to market all MDT products in all countries outside of Mexico.


Q. How has the CoronaVirus affected business? 

  1. Though sales to bars have decreased, we have seen a greater increase in sales to liquor stores, tracking the rest of the spirits industry.  As far as action on our part goes, we are working hard to ensure that our products continue to be available to customers. Naturally, we suspended all employee travel and events. Production is still going on the ranch, making mezcal under extra sanitation measures, in anticipation of the normalization of the market. We are constantly monitoring the landscape and adjusting as needed.


Q. When will I make money on the investment?

  1. We cannot confirm that you will make a profit on the investment. Our goal is to raise enough money to execute our 3-year business plan and better position us for higher valuation. Should our plans be met, the company will be poised to receive lucrative offers for strategic partnerships and/or purchase offers at sales multiples much greater than the cost of today's shares, benefiting shareholders either way.


Q. What are the most important factors that a spirits house will look at in a potential purchase?

  1. The top considerations are:

    • Quality: taste as compared to the competition.

    • Presentation: the attractiveness of the bottles, labels and branding.

    • Story: background history of the brand.

    • Price point: quality as compared to pricing.   


Q. What is El Tinieblo’s ultimate goal?

  1. To become the mezcal of choice.


Q. Are bigger, more established mezcal brands a threat to reaching ETI’s goal?

  1. While the mezcal market is growing fast, it is still fractured and there is no dominant brand for now. As a "single origin" operation, we control all phases of production and sales in a fully coordinated manner.


Q. How do you expect ETI to attain its ultimate goal?

  1. We have built a comprehensive business plan with realistic goals to escalate our marketing, sales and distribution over the next three years.  From a supply standpoint, we have detailed plans to scale up capacity ahead of the demand curve and will be leveraging our sustainability and single origin agave supply.  Along the way we will be highlighting our unique representations and indigenous agaves typical only to the northern Mexico mezcal growing region to differentiate our products.


Q. I have not heard the term “single origin artisanal mezcal”. What does it refer to?

  1. We are unique in that, under the Mezcal El Tinieblo umbrella, we control all 5 tiers of the mezcal industry’s structure:


Under MDT

Tier 1: Nursery Grower

Tier 2: Agave Producer

Tier 3: Mezcal Producer

Tier 4: Bottler

Under ETI

Tier 5: Sales & distribution


Q.  What else differentiates Mezcal El Tinieblo from other brands?

  1. We are one of only a handful of commercially produced mezcals in the northern state of Tamaulipas. With our geographical location comes a wide variety of wild endemic agave species unavailable in Oaxaca and Durango, the primary mezcal producing regions. It also provides a perfect climate for maguey nurseries with species from outside our region which we cultivate, raise and then transplant into our designated maguey fields.


Q. There’s been a lot of talk about agave supply in the tequila industry. What is the plan for supply?

  1. We have a comprehensive agricultural plan. We have twelve known varieties on the property and will have over 650,000 young and adolescent agave by the end of the year. All the agave that goes into every bottle of Mezcal El Tinieblo is from MDT property and at least 25 new agaves are planted for each harvested. MDT’s resident agronomist oversees the nurseries and greenhouses where young agave are cultivated prior to being introduced into selected habitats, each depending on species and size. 


Q.  What is El Tinieblo doing to stay ahead of evolving consumer trends?

  1. We rely on our on the ground team of brand ambassadors and sales representatives to continuously provide feedback. While our primary product is our 80-proof Joven, we are introducing a number of limited special editions to meet increased consumer interest in higher proof mezcals made from rare agave. For example, a 90-proof Estoquillo Joven will be our third special edition release. We just received regulatory approval to use Estoquillo, an agave never before used in commercial mezcal, and will make the premier expression available for the North American and European markets in limited quantities. 


Q. What makes mezcal different from all other spirits?

  1. The artisanal process and cultural significance make mezcal a unique spirit. It is made today as it was 400 years ago, with few modernizations. Compared to other premium spirits it has unmatched nuances in taste and scent.


Q. How do you drink mezcal?

  1. Traditionally, mezcal is sipped from a wide nosed glass or clay copita with a side of citrus, typically orange garnished with insect salts (grasshopper, ant or worm) or Tajin.  Mezcal is also delightful in classic cocktail preparations such as the Old Fashioned, Negroni, Margarita or a Mezcal Mule. Since there is such a variety in flavor profiles of mezcal, bartenders love being able to experiment with the different expressions and agaves of mezcal brands.


Q.  Why does mezcal have a smoky flavor?

  1. Artisanal mezcal is made from agave that is smoked in an open earth pit 30-45 feet deep for 5-7 days. Not only is the agave cooked over fire it is also distilled in wood fired cooper stills using wood from our ranch. Our aged expressions are aged in Kentucky Bourbon barrels. 


Q.  Is mezcal a type of tequila?

  1. Technically speaking, tequila is actually a type of mezcal. While tequila can only use one type of agave (Blue Weber) from Jalisco that is steamed in the process,mezcal is smoked in a clay pit and its producers can use a range of 35 varieties of agave as established by the CRM, the industry regulatory body.


Q.  What types of agave can be used to make mezcal?

  1. Known as “maguey” in mezcal culture, there are about 35 different varieties of agave that can be used for mezcal. For our three core expressions, we combine two to four agave types to create an ensemble. 


Q.  What is El Tinieblo doing to preserve the environment?

  1. Sustainability is deeply ingrained in our philosophy. Use of cutting edge agricultural processes and “beyond organic” production practices will keep the ranch ahead of the curve on environmental footprints and responsibility. All of the agave, water and wood used for production comes from the ranch. We continue to use recycled glass, aluminum and paper for our hand blown bottles.

El Tinieblo International Community Update From Our CEO

6 months ago

With the international health concerns and shifting landscape, we want to take a minute to update you all on what our company is doing. In order to best protect our staff and our customers during the coronavirus outbreak, El Tinieblo has suspended employee travel for all employees in the US, Mexico and Canada, and is asking our employees to work from home to the extent possible. We will be holding all meetings remotely using online technology, and all public tastings and events scheduled through May 1 will be postponed. Our ranch in Tamaulipas is also taking extra sanitation precautions. We are doing our best to ensure that our products continue to be available in stores, bars and restaurants that remain open and for delivery or pick up and provide them as much support as possible. Our mezcal can be ordered for delivery through Reserve Bar, Old Town Tequila or locally through Drizly, through the SAQ in Canada, and Amazon Prime in Mexico. We are constantly monitoring the landscape and adjusting as needed. 


Production on our ranch in Mexico continues full force and our team in Mexico has just shipped out two pallets of El Tinieblo going to our New Jersey warehouse. Above is a photo from today of agave ready to be smoked at our Palenque. With this shipment, we will have more product in the US than ever before. This is great news because with the increase in people staying home, the industry may see an increase in delivery orders and bottle purchases.

For some positive news, at the beginning of the month, our team attended the first of the Mexico in a Bottle mezcal tasting series of the 2020 calendar year and our last public event until further notice. At the event, we received raving reviews of our mezcal; many people said they were told by other attendees that they must come try our mezcal. Particularly, our Special Edition Espadin + Salmiana Joven at 54% ABV and our Anejo aged at least 2 years were big hits. We also spoke with a lot of people who have been familiar with the brand in Mexico. Because El Tinieblo is one of the few producers from its region, people from that area know it well. It was truly exciting to see so many people passionate about the brand and to see newcomers love the taste and experience of our mezcal.


In addition to the tasting, we also visited some amazing mezcal focused bars and restaurants in San Diego and arranged for them to carry our product so if you live in San Diego, expect to see more of El Tinieblo on shelves. We understand that places are not open at this time but we are now preparing for when they reopen.

Let's not forget that mezcal is about community, whether out at a bar with new friends or at home with our loved ones. Please contact us with any questions. 

Notice of Funds Disbursement

7 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, El Tinieblo International has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in El Tinieblo International be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Mezcal El Tinieblo at Mexico in a Bottle Event Series 2020

7 months ago

We are excited to announce that Mezcal El Tinieblo will be participating in the Mexico in a Bottle event series hosted by Mezcalistas throughout the US in 2020. If you visited us at the tasting in LA last September, you are familiar. This is the premier mezcal tasting event series in the US and we are very excited to be participating. This is a great chance to come try out our full range of mezcal as well as other brands and local restaurants and to learn more about what makes mezcal so special. Please come visit us in San Diego for the first event!

https://www.eventbrite.com/e/mexico-in-a-bottle-san-diego-tickets-85184445971?aff=ebdiglgoogleseo


San Diego: March 8 Bread & Salt Gallery

Dallas: May 17 TBD

Los Angeles: September 27 LA Plaza de Cultura y Artes

Washington DC: October 19 Mexican Cultural Institute

San Francisco: November 15 Public Works 

El Tinieblo in Pennsylvania

7 months ago

We are excited to announce that starting this month, Mezcal El Tinieblo will be available in Pennsylvania! El Tinieblo is now available in PA, NY, NH, VT, MN, FL and CA as well as Montreal, London and of course, Mexico. We will continue to update you all on each new state we enter into. 

Notice of Funds Disbursement

7 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, El Tinieblo International has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in El Tinieblo International be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

El Tinieblo International Expands its Team

7 months ago

As of January 2020, El Tinieblo International has brought on three new employees as the company grows. Alessandro “Sam” Santarelli has joined our team as our new Chief Marketing Officer, bringing with him 20 years of experience in marketing, sales, and raising capital. 

On our sales team, we have hired a new Chief Sales Officer, Carlos Santamaria, who has worked with several new brands during the growth phase and we are excited for his plans for El Tinieblo’s growth. We also brought on a new sales team member, Jon Hildreth, who has several decades of experience in Control State sales in New England and has already put El Tinieblo in stores in Maine, New Hampshire and Vermont since he began with the team.

We are excited for all of the growth this year and to see what will come with our new team members. Please follow our company on LinkedIn at Mezcal El Tinieblo for company updates and industry information. Thank you all again for your investment and your interest in our company! 

Notice of Material Change in Offering

8 months ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the El Tinieblo International offering. Here's an excerpt describing the specifics of the change:


Extended length of campaign.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Notice of Funds Disbursement

8 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, El Tinieblo International has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in El Tinieblo International be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Over $400,000 in Investment

9 months ago

2019 was an amazing year for El Tinieblo International. Our mezcal is now being sold in more places than ever, we have expanded our team, and most excitingly, we have launched this investment opportunity. Thanks to over 400 investors, we go into 2020 having raised over $400,000 so far.

With each investment, we bring in not just the funds to execute our plans but also more and more people who are interested in our company and want to help us succeed. Mezcal is a very special spirit that brings with it a very special community that is growing each day with all of our investors. Thank you all and we can’t wait to share our future with you.

Notice of Funds Disbursement

9 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, El Tinieblo International has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in El Tinieblo International be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Mezcal EL Tinieblo is now available on ReserveBar

9 months ago

We heard you! We know you want more options on how to order our ultra premium mezcal and ways to send it as a gift so we partnered with ReserveBar.com, the ultimate website for gifting spirits. Reserve Bar specializes in offering upscale gifting options for the best of premium, reserve spirits, luxury champagne and fine wine so that you can share good times with friends and colleagues. They offer easy ordering, upscale gift packaging, and fast and reliable delivery; you can even have the bottles personalized or order corporate gifts. Visit https://www.reservebar.com/collections/el-tinieblo to order our special artisanal mezcal today!



Wicked Good!

10 months ago

Thanks to the funds we have raised from over 345 investors,  Mezcal El Tinieblo is rapidly growing distribution. Shortly following our recent announcement regarding a new distributor partner in Canada, we are proud to announce that we are now available in the New England states of Maine, New Hampshire and Vermont! 

We will continue to work to open new distributor partners across the US and abroad. This is a very exciting time for our team as we grow to bring more and more of our special mezcal to each state and we thank you all for being involved.


O Canada!

10 months ago

We're excited to let our community know that we have just secured a partnership with Univins, one of the most prominent wine and spirits sales agencies in Canada. Univins represents premium wine and spirits brands to the provincial liquor boards. While we are already the top selling mezcal in Quebec, we anticipate that Univins will grow our business there substantially and will be adding other provinces for distribution going forward.


Three New Awards!

10 months ago

We are excited to announce that we have won the following awards:


SUNSET MAGAZINE INTERNATIONAL SPIRITS COMPETITION

  • Gold Medal: Special Edition Joven 54% ABV 


50 BEST MEZCAL COMPETITION

  • Gold Medal: Special Edition Joven 54% ABV 
  • Gold Medal: Joven 40% ABV 


Notice of Material Change in Offering

10 months ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the El Tinieblo International offering. Here's an excerpt describing the specifics of the change:


Extend the end date of the offering and change the titles of existing Executives.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Notice of Funds Disbursement

10 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, El Tinieblo International has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in El Tinieblo International be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Notice of Funds Disbursement

11 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, El Tinieblo International has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in El Tinieblo International be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Tonight in Miami @ SLS South Beach - Soundtuary Dia De Los Muertos Party

11 months ago

If you are in Miami you should put on a traditional day of the dead costume and head to the SLS Hotel in South Beach tonight for the Soundtuary Dia De Los Muertos Party where you can try some of our mezcal and hear some great music.

Here's a link to learn more and purchase tickets: https://www.eventbrite.com/e/dia-de-los-muertos-secularsecular-day-of-the-dead-tickets-66430813351


London Calling

11 months ago

We're excited to let everyone know that Mezcal El Tinieblo will soon be available in the U.K. thanks to our new importer Beverage Boys London. Their first order is being prepared in Mexico and will be arriving in London in time to take advantage of holidays.

https://beverageboysldn.co.uk/home/






El Tinieblo International Reaches $200k in Investment and Announces a new Special Edition

12 months ago

Thanks to the participation of over 170 investors, El Tinieblo International has earned over $200k in investment since announcing the opportunity this July. This is a very exciting time for our company and our brand as we grow and we are deeply thankful to all of our supporters. 

At the same time, Mezcal El Tinieblo has also announced a new Special Edition Expression that is a 54% ABV joven of Espadin and Salmiana. Espadin is one of the most popular agave varietals in the Mezcal world. This expression will be the first in a new family of "grey label" special editions rolled out over the next few years to explore the variety of agave species grown on our family’s ranch in Tamaulipas, all with a higher alcohol content. The suggested retail price of this edition is $89.99. 


Notice of Material Change in Offering

12 months ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the El Tinieblo International offering. Here's an excerpt describing the specifics of the change:


Extended length of campaign.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Notice of Funds Disbursement

12 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, El Tinieblo International has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in El Tinieblo International be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Mexico in a Bottle in Los Angeles on September 29th.

about 1 year ago

Please join us at "Mexico in a Bottle", a unique event featuring craft spirits and foods from many regions of Mexico, to try our special mezcal and meet our people.  We will be at the LA Plaza de Cultura y Artes from 4:00 - 7:00 PM in Los Angeles on Sunday, September 29th. 

Click here for more information: https://www.eventbrite.com/e/mexico-in-a-bottle-south-to-north-tickets-64383006305

Notice of Funds Disbursement

about 1 year ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, El Tinieblo International has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in El Tinieblo International be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

An interesting interview with "Ferruko” Alfredo Pérez-Salinas Tijerina

about 1 year ago

Here's a link to an interesting article interviewing "Ferruko” Alfredo Pérez-Salinas Tijerina where he discusses family and why we choose the StartEngine equity platform: 

https://www.marketcurrentswealthmanagement.com/using-crowdfunding-to-expand-a-154-year-old-family-brand-qa-with-mezcal-el-tinieblos-ceo/

Fortune Article: Has Mezcal Become Too Big for Its Own Good?

about 1 year ago

Fortune Article: Has Mezcal Become Too Big for Its Own Good?

about 1 year ago

Fortune magazine just posted a new article providing insight into the business of mezcal. The article mainly discusses the difficulty producers are having when it comes to balancing between artisanal production methods and scaling up volume to meet increasing demand. 

Fortunately for us, we are completely self-reliant with abundant agave and an entirely in-house process. All of our agave is grown and distilled at Rancho El Tinieblo, our family’s 9,000-acre wildlife preserve, and our end-to-end resources allow us to scale up as needed even while maintaining the handcrafted process passed down through our family.

https://fortune.com/2019/08/04/mezcal-industry-cocktails/ 

Already crossed $100k and growing fast!

about 1 year ago

Thanks to all of you who are coming in early! More updates will follow soon.

Thank You / 10% Super Early Bird Bonus ending tomorrow

about 1 year ago

Thanks to the 33 of you who have already invested and became a part of the Mezcal El Tinieblo family. Because of you, we are way ahead of our goals at this stage of the raise. Please remind your friends and family that our 10% Super Early Bird Bonus expires tomorrow night, July 19th, so they don't miss out.

A press release announcing our special opportunity to the world will be going out soon, so please stay tuned.

Show More Updates End of Updates

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