Einstök Beer Company

Drink. Conquer. Repeat.

Einstök Beer Company

Drink. Conquer. Repeat.

Los Angeles, CA
Food & Beverage
Einstök Beer Company makes premium craft brews that stay true to our Icelandic heritage. Vikings were born to conquer and Einstök is laying siege to all other brews with our expertly crafted Icelandic beers that are as pure as the glacial water we use. Not only do each of our styles quench the Modern Viking’s thirst for great beer, but we like to say that we deliver a wee bit of Iceland in every pint.

$449,153

raised
453
Investors
$45M
Valuation
$5.00
Price per Share
$250.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

$449,153

raised
453
Investors
$45M
Valuation
$5.00
Price per Share
$250.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

Rewards

Get rewarded for investing more into Einstök Beer Company:

$250+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$500+
Investment
Valhalla Calling
Invest $500+ and receive a $50 Einstök Merch Gift Card
$1,000+
Investment
Adventures Ahead
Invest $1,000+ and receive a $75 Einstök Merch Gift Card and 5% bonus shares
$2,500+
Investment
Ruthless Raider
Invest $2,500+ and receive a $100 Einstök Merch Gift Card and 10% bonus shares
$5,000+
Investment
Savage Seafarer
Invest $5,000+ and receive a $150 Einstök Merch Gift Card and 15% bonus shares
$10,000+
Investment
Odin’s Treasure
Invest $10,000+ and receive a $250 Einstök Merch Gift Card and 20% bonus shares
$25,000+
Investment
Norsemen & Northern Lights
Invest $25,000+ and receive $500 Einstök Merch Gift Card and 25% bonus shares

Reasons to Invest

Einstök delivers a refreshingly delicious line of premium craft beers that have garnered international and critical acclaim. Currently available in 24 countries, we are the #1 craft beer in Iceland, as well as the country’s #1 alcohol export.
The overall beer market continues to grow! Valued at $100.2 billion in 2021, the market is projected to reach $210.78 billion by 2028. The craft beer market segment grew 21% to $26.8 billion in 2021, with the import beer market growing 21% over 2020.*
Einstök has national account relationships with chains such as Total Wine, Whole Foods, Trader Joe's, Publix, and Target, among others.

*Market statistics provided by The Brewers Association (source)

Icelandic-Brewed, Premium Craft Beer

Not all beers are created equal. In Akureyri, Iceland, where our beer is born, water from prehistoric glaciers flows down the Hlíðarfjall Mountain, through ancient lava fields. This naturally filtered water provides a foundation so balanced and pure, it doesn’t even need to be treated before we start brewing, making it perfect for deliciously refreshing craft ales and lagers.



Einstök boasts the distinct pleasure of being the only globally distributed Icelandic craft beer, with a community of Honorary Vikings from all across the globe joining our adventure. Currently Einstök enjoys a solid U.S. footprint comprising 22 states, and internationally, we can be found throughout Western Europe, China, and Taiwan.


But there's still more to conquer! We hear from legions of thirsty Vikings every day in search of our premium Icelandic ales and lagers, and much like them, we hope to see Einstök on more shelves and menus across every major market in the U.S., as well as additional international markets. 


As an established brand with over 11 years of experience, our expedition is only beginning.

The Problem


Thirsty Vikings Search for Unique, Sessionable Beer

Variety is the spice of life. Currently there are over 9,100 licensed, domestic breweries in the US (source), yet too many brands dilute the overall excitement of a space that’s inherently special and open to creativity. Einstök continuously strives to brew styles of beer that we think are underserved in the marketplace.


Consumers thirst for a delicious, refreshing craft brew, and in an environment plagued with so many choices, that thirst roars for a beer of distinct, high-end quality.


(source)

The Solution


Channel the Beauty of Iceland with Every Sip

To stand out in a fiercely competitive market filled with choices, Einstök has created a fleet of delicious brews to quench the thirst of Modern Vikings who yearn for a better beer. We have a host of seasonal and year-round beers, each of which we meticulously developed to be wholly unique and packed with flavor.


Our Icelandic White Ale is the flagship of our portfolio of delicious beer. We use pure Icelandic glacier water and a classic Belgian-style witbier recipe to make a clean, crisp beer that’s balanced with bright orange peel and coriander. It’s easy to drink again and again.



The Icelandic Arctic Pale Ale walks the line of Western hoppiness and Old World subtlety. We combine three kinds of hops for this delectable brew: Cascade hops for American character, and Hallertau Tradition and Bavarian Northern Brewer hops to temper the bitterness. The result is a refreshingly Icelandic Arctic Pale Ale that any Modern Viking would love.



For those who like the dark side, we recommend our Icelandic Toasted Porter. A wondrous blend of dark chocolate notes, aromatic coffee, and toasted malt undertones permeate this Baltic Porter. It’s smooth on the palate and easy to drink, the perfect beer to sip when contemplating your next conquest.



Our Icelandic Wee Heavy will pillage your tastebuds with its otherworldly blend of birch-smoked barley and Icelandic Angelica, a fabled herb used by the Vikings. This Scotch Ale is rich and robust, with a touch of smokiness, and an incredibly balanced palate. Your tastebuds will have no choice but to be conquered.



If you’re looking for a beer that’s as crisp as Iceland’s glaciers, then our Arctic Lager is for you. This delicious combination of Munich & Pilsner Malts and dry-hopped with Citra & Citra Cryo hops yields a full-flavored and refreshing lager worthy of any thirsty Viking.



For a refreshing taste of the Icelandic springtime, try our Arctic Berry Ale, a delicious witbier flavored with hand-picked Icelandic bilberries. To celebrate summer, Einstök offers our Lime & Juniper Pils, a gin-and-tonic-inspired pilsner with a bright and vibrant taste. 



When the winter months come around, grab an Icelandic Winter Ale, a full-bodied, smokey ale made with Icelandic spruce tips that’ll warm any Viking’s cockles. Closing our seasonal offerings, and the year, is our Icelandic Doppelbock, a smooth and sweet lager that’s light in body and packed with a chocolatey palate and a whiskey aftertaste.


All of Einstök’s flavor profiles were crafted specifically to pair with food, making us the Chef’s Choice®.

The Market


Quenching the Modern Viking’s Thirst

Einstök’s unwillingness to compromise has led us to become the #1 Icelandic craft beer and fulfill a premium craft import niche around the world. All of our delicious beer styles are brewed with the purest water on earth, trickled down from Icelandic glaciers and naturally filtered through lava rock.



Our community of Honorary Vikings who enjoy our brews around the world is equally as important as the water we source. Einstök takes immense pride in our global fanbase who have helped us conquer part of the premium craft beer space.

Our Traction


Found Everywhere, From Dive Bars to Michelin Star Restaurants

Since Einstök was first introduced in 2011, our ability to keep up with demand has been challenging - a problem we’re thankful to have! Currently found in over 20 countries, Einstök has since grown to be an international success.



Our US conquest has expanded to 22 states, and we sell at major retailers such as Total Wine & More, BevMo!, Trader Joe’s, Cost Plus World Market, Whole Foods, Publix, and ABC Fine Wine & Spirits. Moreover, Einstök has proven to be a battle-hardened, pandemic-proof business as we increased our chain sales by 38% over 2019, with a demand that continues to grow by the day.



We’re also proud to boast numerous accolades for our brews. Einstök has won gold, silver, and bronze awards in prestigious beer competitions such as the New York International Beer Competition, the Los Angeles International Beer Competition, and the London International Beer Challenge, with our Arctic Pale Ale even being recognized as one of GQ Magazine’s 100 Best Things in the World.


Why Invest


Seize Your Thirst and Help Us Conquer the Craft Beer Space

Einstök Beer is an Icelandic innovation that has captured the hearts and palates of thirsty Vikings around the globe. We believe no other Icelandic beer has achieved our commercial success as a global brand.


Our voracious base, premium ingredients, and undeniably delicious taste, have all propelled us to become the #1 craft beer in our home country, and we’ve created a portfolio of great beers capable of doing the same in the U.S. and abroad.


Einstök has an advantageous position in a booming, craft beer industry that is expected to more than double by 2028* - with all the makings to become a leading premium craft import.

*Source: Fortune Business Insights


Help us conquer the craft beer space and invest in Einstök Beer Company today.


In the Press

Quench Magazine

Overheard at a bar in Reykjavik -

Offering Summary


Company

:

Einstok Beer Company

Corporate Address

:

12381 Wilshire Boulevard, Suite 105, Los Angeles, CA 90025

Offering Minimum

:

$10,000.00

Offering Maximum

:

$1,070,000.00

Minimum Investment Amount

(per investor)

:

$250.00











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

2,000

Maximum Number of Shares Offered

:

214,000

Price per Share

:

$5.00

Pre-Money Valuation

:

$45,002,250.00











*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives*

Time-Based:

● First Landing Expedition: Invest within the first 48 hours and receive 20% bonus shares 

● Conquer and Plunder: Invest within the first week and receive 15% bonus shares 

● Early Invader: Invest within the first two weeks and receive 10% bonus shares

● Loyal Norseman: Invest within the first 30 days and receive 5% bonus shares 

Amount Based:

Valhalla Calling 

● $500+ 

○ $50 Einstök Merch Gift Card 

Adventures Ahead 

● $1,000+ 

○ $75 Einstök Merch Gift Card 

○ 5% bonus shares 

Ruthless Raider 

● $2,500+ 

○ $100 Einstök Merch Gift Card 

○ 10% bonus shares 

Savage Seafarer 

● $5,000+ 

○ $150 Einstök Merch Gift Card 

○ 15% bonus shares 

Odin’s Treasure 

● $10,000+ 

○ $250 Einstök Merch Gift Card 

○ 20% bonus shares 

Norsemen & Northern Lights 

● $25,000+ 

○ $500 Einstök Merch Gift Card 

○ 25% bonus shares

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Einstok Beer Company will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $5.00 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $500. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$1,644,487.00 USD
$1,380,923.00 USD
Cash And Cash Equivalents
$78,014.00 USD
$196,817.00 USD
Accounts Receivable
$705,780.00 USD
$445,899.00 USD
Short Term Debt
$1,962,213.00 USD
$1,613,516.00 USD
Long Term Debt
$935,923.00 USD
$987,918.00 USD
Revenues And Sales
$6,349,598.00 USD
$5,591,371.00 USD
Costs Of Goods Sold
$4,809,198.00 USD
$3,898,449.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$33,138.00 USD
$2,891.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Come Visit Our Einstök Bar!

3 days ago

Vikings, have you had the chance to visit our Einstök Bar yet? Located in the heart of Reykjavík, our Einstök Bar offers a wide range of all of our beers! If you are visiting Reykjavík, gather your loyal legions to come to taste our beers exclusively and enjoy some of our specialty cocktails. Skál!

Help Us Conquer All 50 States!

9 days ago

Over the past decade, we have worked hard on expanding Einstök globally. We are proud to say that Einstök Beer is carried by these stores across 22 states in the U.S.! But, our mission is not over yet. We believe everyone deserves to taste a sip of Iceland! Help us conquer all 50 states and expand globally, so no thirsty Viking is left behind!

Happy Flag Day!

18 days ago


Vikings, Happy Flag Day! Flag Day commemorates the adoption of the first United States flag on June 14, 1777. As we honor the United States Flag today, we also celebrate the flags around the world, including our Icelandic flag. So, pick up your favorite Einstök beer today and feel the spirit of Iceland with every sip!


Skál!

Einstök And Tacos & Tequila

22 days ago

Smith & Berg Partners' (@smithandberg) F. Ron Smith and David Berg are experts in the luxury real estate game, but they also know a thing or two about great drinks and tasty eats, as noted in their top digital magazine, Tacos & Tequila.

When beer was on their mind, there was no better person to turn to than David Altshuler - Einstök's co-founder and CEO.

Head over to the
Tacos & Tequila website to watch the full video of the trio tasting Iceland's #1 craft beer paired with traditional Icelandic eats. Let’s just say things get a little fishy…🐠

Join Now to Receive 5% Bonus Shares!

about 1 month ago

Thank you to all of our Vikings who have joined the adventure thus far! We honor our loyal Vikings with 5% bonus shares, and there is still time to receive them! If you invest within the first 30 days, you will receive 5% bonus shares for Loyal Norsemen. We can't wait to see where this adventure takes us!

Our community joins in! Insider Investment Notice

about 1 month ago

We're excited to see our community come in and invest in Einstök Beer Company!  


Our Insiders have invested a total of $18,000 so far into our offering!


We hope you join in as well! Invest in Einstok Beer Company


Please refer to the Company’s offering materials for further information and refer to the Company’s Risk Factors.

Thank You for Joining Our Ranks!

about 2 months ago

Thank you to everyone who has joined the clan. We are thrilled with all the early support (already $148,000+ raised!) and can’t wait to see where this conquest takes us. 

Vikings, seize your thirst! Our expedition has only started. Spread the word – invest now and you’ll receive 10% bonus shares for Early Invaders. Hail any fearless warriors and encourage them to join our ranks!

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