DudeRobe

Next Generation Robe + Loungewear

DudeRobe

Next Generation Robe + Loungewear

Hempstead, NY
Fashion & Apparel
DudeRobe® - the next generation of bathrobes & loungewear. We redesigned & re-engineered the boring old bathrobe into something guys today actually WANT to wear. It's not only more absorbent, but it has a more modern hoodie fit & styling, so it just looks cooler.

$156,999

raised
163
Investors
$12.5M
Valuation
$5.00
Price per Share
$250.00
Min. Investment
Common
Security Type
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

$156,999

raised
163
Investors
$12.5M
Valuation
$5.00
Price per Share
$250.00
Min. Investment
Common
Security Type
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

Rewards

Get rewarded for investing more into DudeRobe:

$250+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$500+
Investment
Tier 1
15% product discount for 1 year on orders placed on duderobe.com
$1,000+
Investment
Tier 2
1 personalized robe (initials, first name, or nickname on front left chest) + 20% lifetime discount on orders placed on duderobe.com
$2,500+
Investment
Tier 3
7% bonus shares + 1 personalized robe (initials, first name, or nickname on front left chest) + 25% lifetime discount on orders placed on duderobe.com
$5,000+
Investment
Tier 4
10% bonus shares + 1 personalized robe (initials, first name, or nickname on front left chest) + 30% lifetime discount on orders placed on duderobe.com
$10,000+
Investment
Tier 5
15% bonus shares + 1 personalized robe (initials, first name, or nickname on front left chest) + 35% lifetime discount on orders placed on duderobe.com
$20,000+
Investment
Tier 6
20% bonus shares + 1 personalized robe (initials, first name, or nickname on front left chest) + 40% lifetime discount on orders placed on duderobe.com + Dinner with Founder & Dude-in-Chief.

Reasons to Invest

Over $1M in sales last year, and sales revenue from Jan. to Jul. 2021 nearly tripled the sales of the same time last year
From Kickstarter to Shark Tank, from Professional Athletes & Teams to Good Morning America, we believe we have built an incredibly loyal and devoted fan base
We're launching new product extensions with proprietary tech powered fabrics

As of the time of this Regulation Crowdfunding offering, Dude Apparel Brand LLC is contemplating converting to a Delaware C-Corporation. The Company plans to convert once it raises $400,000. Certain information disclosed on this page and in the Company's offering materials reflects the its information post-conversion.

Owning the Locker Room...and Beyond



In sports, Nike, Adidas & Under Armour own the field.

And Gatorade owns the Sideline.  

But who owns the locker room?  

That’s where DudeRobe comes in.


We launched DudeRobe with a Kickstarter crowdfunding campaign in 2017 and just one week later, Shark Tank reached out to US.  Three months after that we were in LA pitching the Sharks.  And 4 months later we aired on ABC.

 


Since then, we’ve been seen in several pro sports locker rooms and on some of the biggest names in the NBA & NFL.  We sold out on Good Morning America in under 5 hours and we raised $50K on an inventory crowdfunding platform in under 2 minutes.



And we’ve only just scratched the surface. We plan to dominate the locker room, bedroom, and bathroom, becoming the next big name in lounging, recovery and wellness. Our goal is to help people lounge and recover so they can come back even better tomorrow.



Founder Howie Busch negotiated Under Armour's first ever licensing deal (with the NFL) 25 years ago. Fast forward 25 years and Howie created DudeRobe...but instead of taking over the field, his mission is to take over the locker room and make downtime better.


Our Traction



Passionate Customers - From Pro Athlete Dudes to Regular Dudes


Professional athletes happen to be some of our biggest fans — not an easy group to please. We’ve outfitted entire NBA teams (NY Knicks, Brooklyn Nets & Utah Jazz) and superstar athletes such as Dallas Cowboys quarterback Dak Prescott, Minnesota Vikings running back Dalvin Cook, Boston Celtic guard Marcus Smart and the UFC’s Chris Weidman.

The biggest sports agents and agencies in the world continue to reach out to request DudeRobe gear for their clients.


We’ve surpassed all our funding goals to date and continue to collect amazing customer reviews from athletes and regular dudes alike. 



*This testimonial may not be representative of the experience of other customers and is not a guarantee of future performance or success.






That’s right, we made a cooler robe for cooler dudes and the athletes and a ton of regular dudes have spoken.  We’ve been blown away by the emails and reviews from folks saying just how much they love their DudeRobe gear...how unbelievably passionate they are about it.


*These testimonials may not be representative of the experience of other customers and is not a guarantee of future performance or success.


The product



We changed & “uncreeped” the robe...making something guys today actually want to wear



As a “non-Robe guy”, our founder wanted something that was comfortable but also looked cool.  He realized that men’s robes had barely changed in 200 years, so he decided to do something about it. He created something that he would wear, that’s more like a hoodie than a traditional robe. With DudeRobe’s proprietary dual fabric, that’s hoodie on the outside, but comfy and absorbent towel on the inside, he created a robe that guys today actually WANT to wear.

 

That meant…


No more losing your belt.  


No more floppy, wizard style sleeves.  


No more ankle length.  


No more creeping out your neighbors or the Fedex guy.  


Plus, we added an extra pocket inside.  And what dude doesn’t love an extra pocket?







Simply put, we make a robe that dudes love. Our robe, shorts, and sweats are all made from the same dual fabric: hoodie material on the outside, absorbent (and extra comfy) towel material on the inside. Hoodie-style sleeves and a permanently attached belt allow for a much more practical design, allowing the wearer to do a lot more in their robe than just sit in bed. 


Now you can take out the trash, walk the dog or answer the door without feeling like someone might just call the cops.


The Market


Huge Market + Fragmented Market Leaders = Big Opportunity


Loungewear and athleisure wear are both massive markets. The loungewear market alone is expected to hit $37.7 billion in 2021. And the athleisure market is projected to hit $517.5 billion by 2025. Meanwhile, everyday consumers have shown a greater demand for high quality and premium products when it comes to their athleisure wear, sleepwear and loungewear—and who can be surprised?


Source 1 Source 2


Because there seems to be a white space here, with no clear leader in the category, there is room for a brand like DudeRobe, with its unique brand voice and passionate fanbase, to carve out a sizable chunk of the market.  

And as we introduce our next generation of proprietary technical fabrics, that will literally help people relax better and recover to come back better tomorrow, we plan to be the definitive leader in the space.

The Vision



We’re ready to take over the locker room—and the bedroom and bathroom, too


We’re a fast-growing company in a fast-growing space. Last year we did over a million dollars in sales. This year we’re on pace to more than double that…

While I’m incredibly proud of what we’ve done, I’m even more excited with where we’re going.  

From Pro Athletes to Rockstar CEOs to Regular Dudes, it’s clear that Downtime and Recovery has never been more important...that is where we are planting  the DudeRobe flag.



We’ve already built a cooler robe, but we’re getting ready to launch new products with cutting-edge technical fabrics that have amazing benefits. Imagine an odor proof towel...or a Robe that has skin, temperature control and recovery benefits.  




DudeRobe for Her - Introducing the "Boyfriend Robe"

Driven by requests from women who are stealing their partners’ robes, DudeRobe has become  a unisex product. At a time when there’s so much going on with gender fluidity, it would be tone deaf of us not to recognize that women can rock a DudeRobe as much as any guy.

 

Version 2.0 - Technical Fabrics

We’ve sourced some incredible technical fabrics that have actual benefits. Imagine a Robe (and Slippers, Blankets & Towels)that offers skin benefits, recovery benefits, temperature control, are antimicrobial, anti-odor and are sustainable.

 

Custom DudeRobe Gear

Currently we only offer custom Robes to professional athletes and influencers. But we plan to roll out a custom program for individuals, teams, etc. In addition to becoming its own profit center, customization reduces return rates by 30% (customized products are always final sale) and it also helps to increase Average Order Value.

 

Collaborations & Licenses

Based on the incredible reception from professional athletes and teams, we are planning to launch collaborations to sell custom DudeRobe gear to their audiences. We plan to launch monthly collaborations with different athletes & influencers. This would not only become a new profit center, but  a great marketing vehicle to generate buzz around the brand. We are also exploring pro sports league licensing opportunities.





We may be a Robe company today...but we plan to be a health & wellness company tomorrow.



And of course we plan to continue to expand our existing relationships with pro athletes to become the go-to brand for both the folks watching (and working out) at home, as well as the superstar athletes they’re rooting for.

The Business model



Behind the Robe


We sell direct-to-consumer online, primarily through our website, with an average order value of $137.05 last year. Our robes retail for $99.95. As a relatively young company, we’re proud to say that we are already profitable, providing a strong foundation for our continued expansion.  As Direct-to-Consumer sales continue to flourish generally, we are poised to scale given our profitable and lean foundation.



OUR leadership


Sports Industry Expert + Product Developer


Howie Busch, Founder & Dude-in-Chief

A former sports agent, attorney, and product developer with a wealth of experience in consumer products and pro sports, DudeRobe’s success can be traced to the meshing of Howie’s unique experiences and skill set. As an inventor and product developer, he has designed innovative products, including pillows and blankets, that have been sold in Walmart, Bed Bath & Beyond, Amazon, and airports around the world.  And he has spoken multiple times on the subject of product development at the US Patent & Trademark Office.  

On the sports end of the spectrum, Howie negotiated Under Armour’s first-ever sports licensing deal (with the NFL), in addition to several World Series of Poker contracts with ESPN on behalf of the production company that produced it for the network. He also helped NFL player Bill Goldberg break into and become one of the biggest names in pro wrestling. With DudeRobe, Howie has harnessed the power of his experience in both sports and product development to capture untapped demand and deliver value to consumers, pro athletes and shareholders alike.



Why invest



Welcome to YOUR ground floor opportunity...

We believe the timing could not be better, as people have never placed as much of a premium on exercise and recovery. Experts all agree that downtime and recovery is critical to being the best that you can be.  

As Americans come out on the other side of the pandemic, they’ve recognized that their comfort at home, as well as their physical and mental health, are non-negotiable priorities. With DudeRobe, we’re delivering on all fronts, with a debut product line that’s all about comfort plus cool that helps you relax in style.



By investing in DudeRobe, you’re helping us to expand our inventory, develop new products and formalize some high-level marketing and sponsorship deals to fuel our growth—but more than that, you’re contributing to a bigger movement that’s all about elevating and maximizing our downtime so we can rest up and recover to come back better to do something epic tomorrow. 


And since crowdfunding is in our DNA, it only made sense for us to turn to dudes like you and a platform like StartEngine for our capital raise... we’d love to have you on board as we take over the locker room together…one team, one athlete, one dude at a time.


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In the Press

Good Morning America

DudeRobe provides cooler, more comfortable loungewear that guys will want to wear. The DudeRobe features a premium sweatshirt on the outside that’s extra comfy and terry cloth, towel-lined and absorbent on the inside. The belt is permanently attached and the non-floppy wrist cuffs make it easy to we

CNBC

Why DudeRobe Founder Turned Down a Stake in UnderArmour

Brobible

Someone Finally Invented ‘The DudeRobe’ — Towel-Lined Lounge Apparel For Dudes Who Like To Chill

Offering Summary


Company

:

Dude Apparel Brand LLC

Corporate Address

:

740 Front Street, Hempstead, NY 11550

Offering Minimum

:

$10,000.00

Offering Maximum

:

$1,070,000.00

Minimum Investment Amount

(per investor)

:

$250.00











Terms


Offering Type

:

Equity

Security Name

:

Class A Common Stock

Minimum Number of Shares Offered

:

2,000

Maximum Number of Shares Offered

:

214,000

Price per Share

:

$5.00

Pre-Money Valuation

:

$12,500,000.00











*Maximum number of shares offered subject to adjustment for bonus shares. See bonus info below.

Investment Incentives*

Time-Based

Friends and Family Early Dudes

Invest within the first 48 hours and receive additional 20% bonus shares.

Super Early Dude Bonus

Invest within the first week and receive additional 15% bonus shares.

Early Dude Bonus

Invest within the first two weeks and receive an additional 10% bonus shares.

Amount-Based

$500+ | Tier 1

15% product discount for 1 year on orders placed on duderobe.com

$1,000+ | Tier 2

1 personalized robe (initials, first name, or nickname on front left chest) + 20% lifetime discount on orders placed on duderobe.com

$2,500+ | Tier 3

7% bonus shares + 1 personalized robe (initials, first name, or nickname on front left chest) + 25% lifetime discount on orders placed on duderobe.com

$5,000+ | Tier 4

10% bonus shares + 1 personalized robe (initials, first name, or nickname on front left chest) + 30% lifetime discount on orders placed on duderobe.com

$10,000+ | Tier 5

15% bonus shares + 1 personalized robe (initials, first name, or nickname on front left chest) + 35% lifetime discount on orders placed on duderobe.com

$20,000+| Tier 6

20% bonus shares + 1 personalized robe (initials, first name, or nickname on front left chest) + 40% lifetime discount on orders placed on duderobe.com + Dinner with Founder & Dude-in-Chief.

*All perks occur when offering is completed.

The 10% StartEngine Owners' Bonus

Dude Apparel Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class A Common Stock at $5 / share, you will receive 10 additional shares of Class A Common Stock, meaning you'll own 110 shares for $500. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Salary payments made to one’s self, a friend or relative.

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Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$281,032.00 USD
$37,983.00 USD
Cash And Cash Equivalents
$37,058.00 USD
$983.00 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$23,334.00 USD
$51,000.00 USD
Long Term Debt
$37,400.00 USD
$0.00 USD
Revenues And Sales
$1,039,356.00 USD
$124,482.00 USD
Costs Of Goods Sold
$440,264.00 USD
$93,529.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
$217,712.00 USD
$11,898.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

NEWSWEEK Names DudeRobe Top 20 Shark Tank Product

3 days ago

20 Breakout Shark Tank Products The Internet Loves


Click on the image to see the full article

We are beyond excited to share that DudeRobe was named a Top 20 Shark Tank product by Newsweek!  


To be up there with the likes of Bombas, Scrub Daddy, Squatty Potty & Manscaped is pretty damn cool, so I wanted to be sure to share it with you all. 


We've got some great momentum, so feel free to share the opportunity with friends & family that might be interested in getting in on the ground floor just like you...the more the merrier.  


Simply forward them this link - www.startengine.com/duderobe


Have a great weekend!

Howie

DudeRobe, Founder & Dude-in-Chief

BIG NEWS - DudeRobe Gets License to Sell NBA Team Robes & Crosses $150K in Investment!

6 days ago

You are the first to know...

I'm so excited to share that DudeRobe has secured its first ever licensing deal.  Thanks to a deal with NBALAB, we'll be releasing Limited Edition DudeRobes for the top 7 selling NBA teams in the coming months.  

These will be done in a "drop" format on a date & time to be determined and we expect to sell out fast...so if you're a fan of the Los Angeles Lakers, Boston Celtics, Chicago Bulls, New York Knicks, Brooklyn Nets, Golden State Warriors or world champion Milwaukee Bucks, be ready to act fast.  If you're an investor, just let us know and we'll be sure to reserve one for you!  

While robes may generally not be cool enough for a drop, DudeRobes are.  We've been fortunate to have some NBA teams order for their locker rooms and the biggest agents in sports reach out for DudeRobes for their clients...so I fully expect fans to go crazy over the team licensed DudeRobes.  

Below is a sneak peek of what the factory sent over yesterday.  As a lifelong basketball fan, this one has me really excited!  


 

I also wanted to share that we've already raised more than $150K from 160 Investors so we're well on our way to reaching our $1 million funding goal.  I'm truly grateful for having a great product, growing fan base, and investors like you.  And I'd love your help because the sooner we hit our goal, the sooner we can deploy that capital to fuel our anticipated, continued growth.  

So if you have friends, family members or business associates that may be interested in getting in on the ground floor too, we'd love to have them, so please forward the link below.  

www.startengine.com/duderobe

Thanks Team...now let's go kick some a$$!  

Howie

DudeRobe, Founder & Dude-in-Chief


Friendly Reminder - Time Running Out for Bonus Shares

14 days ago

Hey gang, just wanted to give you all the heads up that time is running out on the Friends & Family (Early Dude Bonus).  


So, if you're following along & thinking about investing with us...now is the best time to get in the game to get those bonus shares!  


And if you've already invested with us...let your friends & family know about the campaign so they can get in on the action & get those bonus shares too!  


Just share the campaign page with them, it's that simple...startengine.com/duderobe.  


If you have any questions at all, don't hesitate to post them in the comments...and I'll be sure to answer you as soon as I can.  


Thanks for the support...excited to keep the momentum going!!!  


Howie

DudeRobe, Founder & Dude-in-Chief





Over $100K in our First 2 Days?!?

22 days ago

Thanks for the warm welcome to the StartEngine community!   


What a crazy first couple of days!  We hit over $100K already and can't wait to have you all as part of the DudeRobe Family!  


If you're thinking about investing but haven't yet, just know that we'd love to have you aboard.  


And if you have any thoughts or questions at all, feel free to drop them in the Comments...I'm here to answer all of your questions.     And remember, the Early Bird that offers an extra 15% in Bonus Shares only runs through the first week, which ends at 8am EST on October 6.  

Thanks guys...looking forward to doing some epic things together!!!  


Howie, 

Founder, CEO & Dude-in-Chief


CLICK TO WATCH WELCOME VIDEO

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