What a great year! We know we’ve been very quiet so we want to give you a quick recap of what’s been going on behind the scenes here at Dashing as well as what we are looking forward to in the next 6 months.
Our 2018 in review
We hit 42 investors! That means that each investor contributed on average $3,242. WOW! We are so honored by the amount of support each one of you has given us. Thank you from the bottom of our hearts. <3
Development and use of the Dashing branding guidelines.
We settled on the Dashing logo and design after months of brainstorming and hard work. When we finally landed on the current logo, we could not have been happier.
“Before we launched, one of the most important things to me was making sure we have a cohesive voice across all platforms. Step one to making that happen was designing a knock-out brand. We worked with Indicius, an Argentinian design company for months designing and brainstorming until the final Dashing brand was born. I’m very proud of our team and the Indicius team for the final outcome. “
-Ashleigh Villmann, Marketing and Brand Director
Market research and analysis for the initial app launch.
We’ve spent years talking with contractors and homeowners about their experiences finding jobs or working together. Many times they have described exactly the problems we are trying to fix— They either don’t have enough background knowledge on the topic (like plumbing or electrical) to choose a good contractor, or they are a contractor and they are concerned about getting paid or even getting the job. Now, as we launch the app, we took a deeper look into who would really benefit the most from Dashing.
What we found is that there is a large group of people in the United States who want a home services platform that is easier than searching through online reviews or requesting a bid. We now understand who these people are, what their everyday lives are like, and how we can better help them make their lives easier through Dashing.
What do we expect for the first 6 months of 2019?
First launch of the Dashing app.
“I can’t wait for our investors and future clients to start using our app. We’ve put a lot of work into it, and I think it shows. We’ll closely be monitoring feedback to make using Dashing the absolute best experience possible.” - Alax VIllmann, Co-Founder, CEO
While our initial goal was to release the Dashing app by the end of 2018, we ended up needing more time than we initially thought. As with most new projects, unexpected obstacles and shifting development objectives were the main cause of the stretched timeline. Our iOS app is now undergoing Apple review and we hope to have it available on the App Store very soon.
Full development of the Dashing backend.
Right now, Dashing’s backend runs on a large amount of manual input from our employees. Going forward, we’re going to apply the same techniques we’ve used in previous projects that will allow us to automate most of nitty-gritty details, which will in turn enable us to provide a better client experience. As we build our datasets, we’ll be able to optimize the parts of the transactions that are high friction and time consuming, and we’ll be able to provide a better service, faster.
Outreach and relationship building with area contractors.
We are working on developing relationships with contractors in our launch area. Like many industries, the home services industry relies heavily on strong relationships and word of mouth. Our goal is to develop strong relationships with contractors that we’ve hired or could potentially hire as a way of building trust between the Dashing company and the contractor.
“What we’re noticing as we talk to more contractors, is that they prefer working with property management companies over the regular consumer. When they work with a large company, they don’t have to be concerned with whether or not they are going to get paid, if the job is going to be worth their time, or if they are going to get involved in a dispute over the work. Basically, they prefer to work with a company because they trust that the transaction is going to be smooth and overall positive for both parties.
The problem with that mentality is that regular customers get higher rates and a lower quality of service because the contractor doesn’t trust them to be honest about the job specifications, make the appointment on time, or even pay them.
What we’re doing by reaching out to the contractors and building that relationship ourselves is essentially becoming the trust intermediary for the contractor and for the customer. “
-Richard Sherman, Co-Founder, COO
We look forward to the next 6 months and more specifically the next week as we prepare to finally share with you the app. Thank you once again for your continued support. We could not do what we do without each investor we have.
–The Dashing Team
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