Cuentacuentos

Be part of the story

Cuentacuentos

Be part of the story

Longmont, CO
Food & Beverage
We promote and distribute small-batch traditional mezcal by creating a platform to bring numerous small, family producers together under one brand. Since launching in the US in late 2018, Cuentacuentos, which has a portfolio of over two dozen revolving expressions, has placements in some of the nation’s finest retailers, restaurants, and bars.

$260,955

raised
58
Investors
$6.16M
Valuation
$1.25
Price per Share
$300.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
27
Days Left

$260,955

raised
58
Investors
$6.16M
Valuation
$1.25
Price per Share
$300.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
27
Days Left

Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

Rewards

Get rewarded for investing more into Cuentacuentos:

$300+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$500+
Investment
$500+
Set of 2 copitas (Investor's Edition)
$1,000+
Investment
$1,000+
One bottle of Special Investor’s Batch Mezcal and set of two copitas (investors’ “agaves of mezcal” edition)
$5,000+
Investment
$5,000+
5% Bonus Shares + two Bottles of Special Investor’s Batch Mezcal and set of four copitas (investors’ “agaves of mezcal” edition)
$25,000+
Investment
$25,000+
5% Bonus Shares + $500 travel credit and two nights stay at a hotel with a tour of the distillery + Annual Strategy call with Board of Directors + one six-bottle case of your choice of any of our mezcal expressions and one set of four copitas
$50,000+
Investment
$50,000+
5% Bonus Shares + $1000 travel credit and 2 nights stay at a hotel with a tour of the distillery + Quarterly Strategy call with Board of Directors + Two six-bottle Casesof your choices of any of our mezcal expressions and two sets of four copitas

Reasons to Invest

  1. Empowering FamiliesOur brand offers exceptional agave spirits while empowering the people who create them.


  1. Growth Potential: The mezcal market (expected to exceed $1B by 2025) rewards quality, responsibility, and ingenuity. 


  1. Preserving Cultural HeritageWe believe that agave spirits are a cultural heritage worth celebrating and preserving.

Overview


Cultivating Spirits and Cultural Heritage by Empowering Rural Latin America


We believe Cuentacuentos is considered by industry insiders to be a definitive, authentic brand and the families we work with have all prospered under our label. Cuentacuentos sells at the top of the market, ensuring outstanding quality and fair margins all the way up the supply chain without cutting corners and yes, without celebrities. 


We pride ourselves in producing authentic agave spirits with the help of the people who have been making them for the last 400 years. (Source)


Cuentacuentos was born from our founder Read Spear's desire to help small businesses in rural Latin America. Read then spent three years traveling through the Oaxaca countryside, learning about mezcal, its production, the economic abilities and limitations of the families who make it, and what they needed to build their businesses. He then settled on about half a dozen families that saw the vision of a brand under which they could sell their products, build their small family companies, and prosper. Our business ethic is our sales pitch: we expand by adding more small family producers. We will add three new families in 2022. Save mezcal by buying ethically.


Today, Read regularly gets requests from families having heard about Cuentacuentos and wanting to be part of the Cuentacuentos family of producers. From these people, Cuentacuentos brings to you the quality mezcals, from the most motivated families.

The Problem



The Marketplace is Increasingly Anonymizing and Commoditizing Mezcal


Mezcal has been made in small batches by family producers for over 400 years. The new excitement and demand for mezcal is distorting production methods and threatening the economic wellbeing of small producers, who are being replaced by wealthier investment groups. 


Image of what a typical Tequila production factory looks like, and why Tequila brands don't show off their methods.


The large production facilities that these investment groups create are diminishing the quality of mezcal on a massive scale, which contributes to the tasteless, nameless, and environmentally destructive product that Tequila has become. (Source)


The Solution


Quality Agave Spirits Produced by the People who Know Mezcal


Our company has spent years doing the work necessary to develop a platform that allows us to meet market demands without distorting production methods, or promoting watered-down, compromised products. How are we able to meet the demand for excellent quality products? By helping small producers grow their family businesses, and by adding new family producers – people who have been making mezcal for generations. 



Cuentacuentos does not set prices for our products, our producers do. We put these numbers into our price calculator and charge the consumer accordingly. Typically, our products land between $70 and $120 MSRP per bottle. ( Source Source Source Source Source Source Source)


Cuentacuentos builds up the local communities we work with by lending to the producers who want to expand, and then getting paid back in mezcal which we believe to be a unique aspect about our business model. Our goal is to empower the families we work with by letting them make their own growth and development decisions. We believe that this is the best way to preserve the traditional methods, quality, and variety of agave distillates that aficionados want. 




In short, we curate for quality, but we do our best to stay out of the way of tradition. Our marketplace wager is that people who love agave distillates will pay for quality and authenticity. So far, we have been proven correct in our assumption.


Our products:


  • Ángel Cruz Calvo Coyote, A. Americana var. oaxacensis (Core expression)
  • Ángel Cruz Calvo Tobalá S, A. Seemanniana (Core expression)
  • Ángel Cruz Robles Arroqueño, A. Americana (Core expression)
  • Ángel Cruz Robles Coyote, A. Americana var. oaxacensis (Core expression)
  • Ángel Cruz Robles Espadín, A. Angustifolia (Core expression)
  • Ángel Cruz Robles Tobalá S, A. Seemanniana (Core expression)
  • Daniel Leon Tobalá, A. Potatorum (Guest expression)
  • David Pérez Tobalá, A. Potatorum (Guest expression)
  • El Barro 1L Espadín, A. Angustifolia (Core expression)
  • Alejandrina Aragon Hernández Tepeztate, A. Marmorata (Periodic expression)
  • Abel García Madrecuish, A. Karwinskii (Core expression)
  • Abel García Tepeztate, A. Marmorata (Core expression)
  • Abel García Tobalá, A. Potatorum (Core expression)
  • Fausto, Darwin, and Daniel de Los Ángeles Coyote, A. Lyobaa (NEW, coming soon)
  • Francisco Frutoso González Tobalá, A. Potatorum (Guest expression)
  • Juan Rey Arroqueño 60% ABV, A. Americana (Guest expression)
  • Laurentino Santos Martínez Mexicano, A. Rhodacantha (NEW Core expression)
  • Maximiliano Serafín García Gerónimo Cuishe, A. Karwinskii (Core expression)
  • Maximiliano Serafín García Gerónimo Espadín, A. Angustifolia (Core expression)
  • Maximiliano Serafín García Gerónimo Tepeztate, A. Marmorata (Core expression)
  • Maximiliano Serafín García Gerónimo Tobalá, A. Potatorum (Core expression)
  • Miguel Ángel Cruz Rios Arroqueño, A. Americana (Core expression)
  • Miguel Ángel Cruz Rios Espadín, A. angustifolia (Core expression)
  • Thomas Jaime Gonzalez Ramírez Arroqueño, A. Americana (Guest expression)
  • Thomas Jaime Gonzalez Ramírez Espadín, A. Angustifolia (Guest expression)
  • Thomas Jaime Gonzalez Ramírez Sierra Negra, A. Americana (Guest expression)
  • Antonio Sonido Papaolte, A. Cupreata (Guest expression; Guerrero Series)
  • Tomás Gutiérrez Papalote 11 year in-vidrio, A. Cupreata (Guest expression; Guerrero Series)
  • Benigno Sánchez Gatica Papalote 2 yr capón, A. Cupreata (Guest expression, Guerrero series)
  • Tso'ok Rum Sugar cane juice aguardiente (Core expression)



El Barro - a 46% ABV, clay-finished agave spirit that is available to bars in batches of 30  liters (5 x 6-ltr case) with their name and logo on the back label. 


El Barro is fundamentally different from the other expressions. The concept with this product was to offer a low-cost “house mezcal” that disrupts brands whose business model is to chase costs to the bottom (38 ABV watery mezcal). We wanted a product that forced cheaply made brands to change business practices back to authentic methods or at least higher ABV. 





Tso'ok Rum - Recently launched, a cane juice aguardiente from the Sierra Mixe region of Oaxaca



More products are in development and on the way!

Our Agave spirits check every box a conscientious consumer requires:


  • Transparency
  • Connection to the maker
  • Craft ethos that preserves tradition
  • Support for the little guy
  • Plan for social good
  • Outstanding quality


Our traction


What We've Accomplished 


Agave tastemakers and aficionados are already aware of and love Cuentacuentos. We've earned $256,000 in 2021 sales despite the damage done by the pandemic to the food and beverage industry, while establishing a marketing partnership with the people who created the famous Mezcalero brand, and have already developed the well-known mezcal brands, Alipus, and Los Danzantes, as well as Las Perlas raicilla. These people were fundamental to the success of Hangar One vodka and Germain-Robin brandy.

The market



Spirits are High


According to Jake Emen of the SevenFifty Daily, within the past five years, “...every major spirits industry player has waded into mezcal’s smoky waters.


He continues as follows:


 “The way the industry’s top producers are laying the foundation for sustainable growth today—or not—will go a long way towards determining the fate of the product and its producers, along with the relative quality and authenticity of what consumers are purchasing in the next decade and beyond.” 


–“Overcoming the Risks of Mezcal’s Huge Growth


Analyst predictions vary, but two things they all agree on is that the market is big, and is expected to grow. Here are a few predictions from our trusted industry sources: The global premium spirit market size was valued at USD $107.74B in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 10.3% 2020 to 2027. ( Source Source)


More specifically, the mezcal market, estimated to be $387.10M as of 2020, is poised to grow to $1.06B by 2025, progressing at a CAGR of about 22% ( Source)


U.S. Mezcal sales by volume grew 24.8 percent in 2019 and 14.5 percent in 2020, and is forecasted to sustain a 10.5 percent compound annual growth rate (CAGR) between 2021 and 2025. (Source) Mezcal’s 2016-20 CAGR of close to +30% is 2.5 times that of Tequila. (Source)



Anyone can establish a brand of mezcal or tequila, but not every brand succeeds. The agave spirits consumer wants transparency, information, ethical business practices, and to know that the producers have a stake. They want the business owner to be involved with the producers – we provide all of this. 


Agave spirits offer a connection to tradition in a marketplace that is increasingly anonymizing and commoditizing; simply put, it is the anti-Tequila. Hand-crafted agave spirits offer the hope that globalization is not all bad.

Why invest



For the Storytellers and the Good Mezcal

We are getting quality mezcal to the shelves, and in powerful placements, by empowering rural families in Latin America to produce their products with tradition, heritage, and passion. In the same spirit, we want to stimulate the development for the everyday investor in the United States.


And regarding storytellers, our label art, by up-and-coming Oaxacan artist, Cesar Ruiz Conseco, tells the story of how old man tlacuache (opossom), of all the human-animal allies, was able to outsmart the demons to steal the tools of the fiesta: mezcal, fire, and tobacco. The tlacuache is revered as a figure who represents the cunning and generosity of the native Mexican people and is featured as Cuentacuentos' logo.


If you feel like you connect to our mission and believe that agave spirits have a future rooted in quality and ethical production, we want you with us. 


We are all, in the end, the narrators of our own lives—storytellers. Cuentacuentos.


Mezcal brings people together, stories make us friends.

In the Press

5280 Denver's Mile High Magazine

Colorado Mezcal Brands Work With Oaxacan Producers to Fight COVID-19

Mezcal Reviews

Branding Mezcal for Export from (Oaxaca) Mexico: The Starkman Factor

303 Magazine

COLORADO’S COMMITMENT TO THOUGHTFUL SOURCING EXTENDS TO MEZCAL

Offering Summary


Company

:

Origen Imports, Inc.

Corporate Address

:

233 Pratt St., Longmont, CO 80501

Offering Minimum

:

$10,000.00

Offering Maximum

:

$1,070,000.00

Minimum Investment Amount

(per investor)

:

$300.00











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

8,000

Maximum Number of Shares Offered

:

856,000

Price per Share

:

$1.25

Pre-Money Valuation

:

$6,162,500.00











*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives and Bonuses*

Time-Based:

Friends and Family Early Birds

Invest within the first week and receive 15% bonus shares

 

Super Early Bird Bonus

Invest within the first two weeks and receive 10% bonus shares

 

Early Bird Bonus

Invest within the first three weeks and receive an 5% bonus shares

 

Amount-Based:

$500+

Mezcal Newbie

Set of 2 copitas (investors edition)

 

$1,000+

Mezcal Aficionado

One bottle of Special Investor’s Batch Mezcal and set of two copitas (investors’ “agaves of mezcal” edition)

 

$5,000+

Mezcal Mageuyero. 

5% Bonus Shares + two Bottles of Special Investor’s Batch Mezcal and set of four copitas (investors’ “agaves of mezcal” edition)

 

$25,000+

Mezcal Mezcalero.

5% Bonus Shares + $500 travel credit and two nights stay at a hotel with a tour of the distillery + Annual Strategy call with Board of Directors + one six-bottle case of your choice of any of our mezcal expressions and one set of four copitas (investors’ “agaves of mezcal” edition)

 

$50,000+

Mezcal Palenquero. 

5% Bonus Shares + $1000 travel credit and 2 nights stay at a hotel with a tour of the distillery + Quarterly Strategy call with Board of Directors + Two six-bottle Casesof your choices of any of our mezcal expressions and two sets of four copitas (investors’ “agaves of mezcal” edition)

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Origen Imports, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $1.25 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $125. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments. Salary payments made to one’s self, a friend or relative. Any expense labeled “Travel and Entertainment”. Inter company debt or back payments.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$162,646.70 USD
$118,895.25 USD
Cash And Cash Equivalents
$73,017.27 USD
$23,569.28 USD
Accounts Receivable
$26,532.00 USD
$55,382.88 USD
Short Term Debt
$105,793.00 USD
$1,032.03 USD
Long Term Debt
$21,069.00 USD
$70,725.00 USD
Revenues And Sales
$255,940.52 USD
$114,715.66 USD
Costs Of Goods Sold
$164,213.41 USD
$70,929.33 USD
Taxes Paid
$1.00 USD
$1.00 USD
Net Income
$45,109.15 USD
$48,326.83 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Notice of Material Change in Offering

7 days ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Cuentacuentos offering. Here's an excerpt describing the specifics of the change:


Issuer is extending campaign end date.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Time is Running Out - Less Than 24 Hours to Register!

7 days ago


Cuentacuentos Community,

 

Cuentacuentos is about to shake up the anticipated $1 billion mezcal market by offering a new business model that helps both producers and consumers.


The market for mezcal is poised to grow at an incredible rate, making it one of the most lucrative spirits markets in the world.


At Cuentacuentos, we lend our profits directly to the producers and are repaid in mezcal - a business model which we believe makes us stand head and shoulders over competing brands.


We want to share our new investment opportunity with you, and what better way to introduce ourselves than a live discussion?


There are less than 24 hours left to register for our FREE webinar!


Join the Cuentacuentos team as we take an in-depth look into how we’re changing the mezcal game and how you can join us on this incredible journey.

 

What are you waiting for? Now is your opportunity to be a part of our story… 

 

Sign up today, and join us on Tuesday, September 27th, 2022 at 1:30PM PST!

 

We look forward to seeing you and your network in virtual attendance.



Warmly,

Read Spear
Director & President
Cuentacuentos

Less Than 3 Days to Register - Join us For a LIVE Webinar!

9 days ago


Cuentacuentos Community,


Cuentacuentos has developed a business model designed to create a transparent, community-driven, and mutually beneficial experience for both consumers and small producers of artisanal mezcal. 

Sustainability is at the heart of our company’s existence. 

We focus on supporting small mezcal producers by helping them connect with consumers who are interested in learning more about their product and the stories behind it. 

Does that sound like you? 

We're hosting a FREE webinar where we will take an in-depth look at our mission, the solutions we offer to problems facing the marketplace, and our current equity crowdfunding raise on StartEngine.

In less than three days, you can learn all about the exciting world of the anticipated $1 billion mezcal market and how Cuentacuentos is helping it thrive!

Time is running out - so act fast and secure your virtual spot today.

Register here, and join us on Tuesday, September 27th, 2022 at 1:30PM PST (US and Canada) for an event you don't want to miss.

Our team is looking forward to seeing you and your network soon!


Warmly,

Read Spear

The Clock is Ticking…

11 days ago


Cuentacuentos Community,


At Cuentacuentos, we are reimagining the mezcal industry from the ground up.


We’ve created a marketplace that is transparent, community-driven, and helps ensure that both consumers and small producers benefit from every transaction.


The mezcal market is on the rise. In fact, it's estimated that the global market will exceed $1 billion by 2025. But what do most people know about mezcal? They know it’s a type of liquor, they know they like it, but they don’t know much else.


Our executive team wants to spread the word about its rich heritage and meaningful tradition, so we’re hosting a FREE webinar!


During this event, we will discuss our mission, solutions to problems facing the marketplace, and our current equity crowdfunding raise on StartEngine.


There are 4 days left to register… You don’t want to miss this opportunity!


Sign up today, and join us on Tuesday, September 27th, 2022 at 1:30PM PST (US and Canada).


We look forward to seeing you and your network in attendance and adding you to a new chapter in the Cuentacuentos story.



Warmly,

Read Spear

One Week Left to Register for Our LIVE Webinar!

14 days ago


Estimates show that the Mezcal market will exceed $1 billion by 2025 - Cuentacuentos is already changing the game, and we want to bring you along the journey.

The Mezcal spirit is unlike anything else on the market, and our team wants to spread the word about its rich heritage, intoxicating flavors, and how you can get involved as an early investor.

  

Now that we’ve got your attention - we’re hosting an exclusive, LIVE webinar, and you’re invited!

  

Tune in for a timely and informative webinar where our executive team will cover everything surrounding our mission, solutions to the marketplace problems, and our unique investment opportunity on StartEngine.

  

Act fast - there's only one week left to register…

  

Sign up today, and join us for this must-attend discussion on Tuesday, September 27th, 2022, at 1:30 PM Pacific Time!

  

Our team is looking forward to sharing the Cuentacuentos story with you.


Warmly,

Read Spear
Director & President
Cuentacuentos

We’re Hosting a LIVE Webinar, and You’re Invited.

21 days ago


Cuentacuentos Community,

Cuentacuentos is moving to take our rightful place in the anticipated $1 billion mezcal market, and we're looking for partners who believe in our mission.

  

We believe that by working with small, family-owned producers, we can help build strong communities and play a crucial role in expanding their operations - a win-win for everyone involved.

  

Questions surrounding Mezcal? The problems we’re solving in the rapidly-growing marketplace? How to get involved in our equity crowdfunding raise? 

  

We're hosting a LIVE webinar to cover everything surrounding our company's mission and this unique investment opportunity!

  

Register today, and join us for an event you don’t want to miss on Tuesday, September 27th, 2022 at 1:30 PM Pacific Time (US and Canada).

  

Our executive team is looking forward to seeing you all in virtual attendance, and we can’t wait to share our story.

  

Warmly,

Read Spear
Director & President
Cuentacuentos

The Marketplace is Eroding the Soul of Mezcal.

22 days ago


Cuentacuentos Community,


For hundreds of years, family producers have made mezcal in small batches according to time-honored processes. 

As demand for mezcal has increased over recent years, large producers are now taking over the industry and changing these traditions. Small producers have been forced out of business due to their inability to compete with the prices offered by larger companies. 

Cuentacuentos is here to ensure the economic wellbeing of these families and prevent these distillers from being driven out - keeping the storytelling tradition alive. 

The Mezcal Industry is Gripped by a Moral Crisis

When I say the word mezcal, what comes to your mind? 

It may conjure images of smokey, earthy flavors and cocktails made by mixologists at fashionable restaurants. 

If you're a true mezcal lover, though, you might have a loftier opinion of this spirit: you may think of it as an artisanal product made in small batches by family producers, who have protected and passed down their tradecraft for generations.

The recent marketing of mezcal has created demand among tequila lovers, but these new consumers are also contributing to a trend that's completely changing how mezcal is produced and marketed - and it could threaten the economic well-being of small producers.

The real issue is that all of this excitement about mezcal is leading to an inevitable commoditization of the spirit, which will ruin its quality and potentially threaten the economic livelihoods of small producers who have been making great mezcal for hundreds of years. 

In recent years, large companies have started popping up around mezcal. These businesses are backed by investors who want to capitalize off the rising popularity of the spirit - sacrificing almost everything it stands for.

Mezcal is More Than Just a Spirit

As demand for quality agave spirits increases, we see an opportunity to help these families grow their operations while also creating a market for outstanding mezcal around the globe. The best way to do this is by continuing to work with small producers that take pride in their spirit's distinctive qualities.

How are we able to meet the demands of our growing customer base without compromising the quality of our products? How are we able to provide such an amazing experience while ensuring that the producers who make mezcal for us and their families can earn a living wage? And why is all this so important?

With Cuentacuentos, we've taken a different approach to the recent mass production of watered-down, compromised products: we provide small producers with the tools they need to grow their businesses and improve quality while staying true to the traditions of mezcal. 

We're helping them produce high quality products without sacrificing their family business. We aren't interested in taking over an industry, we're interested in helping to support the families that have been making mezcal for generations.

Join Cuentacuentos as an Early Backer on StartEngine

Cuentacuentos is about quality, tradition, heritage, and passion. 

If you feel like you connect to our mission and believe that agave spirits have a future rooted in quality and ethical production, we encourage you to visit our StartEngine raise page and join our community of early investors.

We want you with us. We want your voice. We want your story.


Warmly,

Read Spear

NY Love, Big Investor Thanks

about 1 month ago

Hello Investors!

Huge thanks to our big investor this week, Juan Pablo G. B. who just moved us a lot closer to our next milestone of $300,000! We are deeply grateful.

We had a great showing at The Cabinet in NYC yesterday, resulting in several new area placements. It continues to impress me how responsive people are to the Cuentacuentos story and products. It's people like you, my friends, that make us successful!

We are looking forward to a big week next week... everyone have a great weekend and if you have already invested, share the news with your friends!

Saludos,


Read Spear, President

Insider Investment Notice

about 2 months ago

Dear Investors,

This notice is to inform you, per SEC requirement, that our insiders have invested a total amount of $50,000.00 into the offering as of this date.

Please refer to the Company’s offering materials for further information and refer to the Company’s Risk Factors.

Sincerely,


Read Spear, President

Help Us Hit $300,000!

about 2 months ago

Dear Investors,

Big thanks to our recent big-dollar investors: Steven A., Michael M., John M., David B., Ryan B., Donald S., Todd S., Ryan L. Bill E., Jason G., Dara C., Barry I., Nima B., John G., Tim K., Mike C., Tyler T., Michael S., Brian M., Andrew J., Victoria M., Elliot W.

Although we have already raised more than $225,000, the next fundraising milestone for this campaign is $300,000! The sooner we hit this milestone, the more promotion we get from StartEngine before the end of the raise. Can you take a moment to invest now and share our campaign with your friends?

Thank you,


Read Spear, President

New Markets

about 2 months ago

Hello Friends and Investors!

I just wanted to post a short update to let you all know that we are in talks with Innovation Spirits to represent us in Spain and France, and that we have retained the services of a consultant in Tokyo to find us distribution in Japan. We are planning to attend Bar Convent Berlin in October in order to meet the principals of Innovation, present our products, and to talk with other potential buyers. Stay tuned for more updates!

Sincerely,


Read Spear, President

Welcome Mike Groener to Our Advisory Board

about 2 months ago

Dear Investors,

One thing we fell strongly about at Cuentacuentos is the company we keep. We hang out with the best people in the industry. Today, we are pleased to announce the addition of another outstanding member to our Advisory Board, Mike Groener, or "Mike G," as he is known to his friends.

Austin’s Mike Groener is a spirits writer, panelist, a journalist once aptly called the “Walter White of Gin”. He created Genius Liquids in 2012, which launched one of the first Texas Gins: Genius Gin (featured in Texas Monthly) and the craft-cocktail-influenced, Old Highborn Gin in 2015. His deep passion for spirits and education led to  further research in the production of desert spirits in Mexico. And in 2015, Groener crafted the first Sotol ever produced outside of Mexico. 

Mike's passion for capturing culture and fostering education, has resulted in the industry-lauded podcast, Show de Vie. With over 300 episodes aired, the world can now peek into the psychology, humor, and production nuances of the world’s best bartenders, mezcaleros, and brand personalities. 

In 2022, Groener co-founded Slow Luck Non-Alcoholic spirits to offer expertly crafted options for the emerging “low and no”, “sober curious” markets.

We know of few people with the scope of knowledge and industry experience that Mike G brings with him and we could not be happier to have his wisdom a phone call away.

Sincerely,


Read Spear, President


Success in Texas

about 2 months ago

Investors,

I am just back from a wonderful and intense trip to Austin and San Antonio, TX. I visited about 12 accounts over two days. As has been the case since we started in Texas, we have yet to hear a "no" from any Texas store, bar, or restaurant. We are 100% on our presentation resulting in sales in Texas. That is unheard of in this industry, but here we are. I'll take it! 

Enjoy your weekends everyone, see you next week!

Saludos,


Read Spear, President

See You in Austin!

2 months ago

Hello Investors,

Just a quick note to let everyone know that I will be in Austin and San Antonio next week, August 2-4, promoting Cuentacuentos, visiting existing accounts and a few new ones. I will also be hosted by Las Perlas for a tasting the evening of the 2nd n Austin. If you're in the area, please come talk and sip mezcal with us--I'd love to meet you!


Saludos,


Read Spear, President

New Advisory Board Members -- Shad Kvetko and Taylor Samuels (Yes, That Samuels)

2 months ago

Hello Friends and Investors!

One thing we think we have right at Cuentacuentos is our people. Our people are the best available in their fields. And now, we are adding even more excellent people to help steer the ship. 

First to our newly created Advisory Board, we have two gentlemen who have gone from mezcal club speakeasy to mezcal institution in five years. They are two of the trio responsible for Las Almas Rotas mezcaleria in Dallas, TX, a James Beard-nominated bar specializing in the spirits of Mexico: Shad Kvetko and Taylor Samuels (along with Shad's wife, Leigh Kvetko).

Shad Kvetko has traveled throughout Mexico, learning directly from the producers themselves to understand the history, processes and cultures behind the spirits. He has told me some of the wildest stories you can imagine. If you ever meet him, wait until the third copita or so and then be sure to ask him about the traveling circus and chimpanzee story.

Regarding his involvement with Cuentacuentos, Kvetko says, "For myself, mezcal is all about stories. Stories of the land, the agave, the people who produce it. Cuentacuentos is aptly named, as it allows the maestros to tell their stories in a language passed down through generations. I’m humbled to be a small part of a project that puts those master story tellers, the mezcaleros, first... allowing them to articulate their ancestral vernacular through the beautiful expressions presented by this brand."

Taylor Samuels is grandson of the famous Bill Samuels, creator of Maker's Mark, although he prefers to keep that under his hat. Nowadays, he and Shad stay busy running one of the nation's greatest mezcal establishments. 

Taylor and Shad outside their famous mezcal bar, Las Almas Rotas, in Dallas.

Cuentacuentos is thrilled to have these gentlemen on our Advisory Board.

Stay tuned, we will have some more fantastic people to announce soon. Until then...


Saludos!

Read Spear, President

Milestone $200,000 + Why Buy Shares in Startups?

2 months ago

Greetings Friends and Investors,

We are now officially past our second milestone, having passed $200,000 in shares sold! We could not be more grateful to the investors--we are well on our way to creating a better company thanks to you. 

For those watching from the sidelines, please note that if you subscribe to the StartEngine platform, you can still score an additional 10% owners bonus shares!  

Finally, we wanted to draw your attention to a persuasive argument for buying into startup companies from author Caleb Naysmith, published a couple weeks ago in Medium: "5 Reasons You Should Have Startups in Your Portfolio."


Saludos,

Read Spear, President


Disclosure:

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved.

Bottling Complete, Labels Approved for Two New Mezcal Expressions

3 months ago

Hello Friends and Investors,

We finished bottling two new expressions a couple weeks back, and recently received word from the TTB of label approval. These two new products are:

  • a two-year-rested-in-glass capón papalote (Agave cupreata) by Benigno Gatica of Guerrero state, and;
  • a Mexicano (Agave macrocantha) by Laurentino Santos of Mihuatlán, Oaxaca. 

Both of these will be in the States in time for the fall. Señor Gatica's product is what we call a "guest expression," meaning he is not someone we work with regularly, while Señor Santos is coming in as a "legacy expression," meaning we will work with him to have this expression as a permanent part of our line. (If some of these words are new to you, don't fear--like anything, there's a learning curve to mezcal vocabulary. "Expression" means the type of agave + the person who made the mezcal, much like wines are designated by grape varietal + vintner.)

That's all for today, stay tuned for exciting announcements coming soon!

PS. Have a look at the new label design. Based on input from bartenders and store owners, we now have two "fronts" to the label (with legalese up the side), and the expression is given in large font on both sides.


Saludos,

Read Spear, Director and President

Weekend Fun - A Cocktail, and the Worldwide Agave Boom

3 months ago

Hello Friends and Investors!

We are getting close to our second milestone of $200,000 and could not be more pleased with the level of interest in our company. Thank you, from everyone here at Cuentacuentos. Sincerely.

Going into the weekend, I thought I would share a great cocktail created by our friend and resident mix-master, Ryan St. George.

A Night in Oaxaca

• 1 ounce Cuentacuentos Espadín (por Serafín Garcia or El Barro)

• 0.75 ounces Cynar 33%

• 0.5 ounces lemon juice

• 0.25 ounces Luxardo

And while you're sipping your libation, check out this article recently published in Wine Enthusiast, "Just Don't Call it Tequila: The Global Agave Boom Has Arrived."

Have a relaxing and enjoyable weekend, everyone, and if you're already an owner in the company, share the news with your friends--we're in it together!


Saludos,

Read Spear, Directors and President

New Placements + Visit our Founder this Sunday

3 months ago

Hello Friends and Investors,

We continue to add accounts and placements (defined as a three bottle sale) for our products, with two new restaurants carrying Cuentacuentos in just the last 12 hours alone, and 11 new placements across 6 new accounts in Colorado over the last two weeks.

If you happen to be in the area, I will be presenting Cuentacuentos and discussing agave spirits in general at one of the new accounts, the fantastic Farow in Niwot, CO this Sunday, July 17, at 3:00 pm.So come on out and enjoy some local farm-to-table fare and chat mezcal with me!

There are less than 48 hours left before the 10% additional bonus shares expires, so if you are on the fence, now would be a good time to commit to owning a piece of our company!


Saludos,

Read Spear, Director and President

Cuentacuentos is Now a Most Momentum Offering!

3 months ago

Good Afternoon Cuentacuentos Investors!

Thank you to all of the Early Bird Investors who got in before the 15% Bonus Shares deadline! Your support is overwhelmingly gratifying and validating of our project. Because of your interest, Cuentacuentos is now one of StartEngine's Most Momentum offerings! That is just huge for us and we could not have done it without your support.

For all of you who are still watching, the Early Bird Discount is on for another week at 10% additional bonus shares, so don't wait too long before subscribing!

Saludos,

Read Spear, Director and President

Less Than 24 Hours to Score 15% Additional Bonus Shares!

3 months ago

Hello, StartEngine Investors! 

My name is Read Spear and I am the Director and President of Cuentacuentos. I am thrilled to be able to offer shares in Cuentacuentos to the smaller investor. That has always made more sense to me than taking money from institutional investment firms!

I am grateful to everyone who has already invested, and want to remind those who may be watching, that there is less than a day left to take advantage of the Early Bird Discount that will score you an additional 15% shares!

Thank you once again, and I hope to meet every one of you one day and to share a mezcalito with you!

Saludos,

Read Spear, Director and President

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