color+light

Make your home the destination

color+light

Make your home the destination

Oakland, CA
Consumer Products
We are on a mission to bring immersive lighting indoors. We believe our products and technology will become the future of home lighting and multi-sensory experiences. In the last year and a half, we’ve sold and shipped $300k of our first product, Fluora.

$30,526

raised
20
Investors
$5M
Valuation
$5.66
Price per Share
$294.32
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1M
Offering Max
Reg CF
Offering

$30,526

raised
20
Investors
$5M
Valuation
$5.66
Price per Share
$294.32
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1M
Offering Max
Reg CF
Offering

Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

Rewards

Get rewarded for investing more into color+light:

$294+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$1,000+
Investment
$1,000+ | Fluora Growers Club I
$75 off the purchase of a Fluora. Name on website.
$2,500+
Investment
$2,500+ | Fluora Growers Club II
$150 off the purchase of any Fluora.
$5,000+
Investment
$5,000+ | Fluora Growers Club III
Free Fluora Mini + Stand (Shipping Winter 2022). Name on website.
$10,000+
Investment
$10,000+ | Fluora Growers Club - Silver
2 Free Fluora Mini’s or 1 free Fluora + Stand(s) (Shipping Winter 2022). 10% off all Fluora products for 2 years. Name on website.
$25,000+
Investment
$25k+ | Fluora Growers Club - Gold
4 Free Fluora Mini’s or 2 free Fluora + Stand(s) (Shipping Winter 2022). 10% off all Fluora products for 2 years. +2% bonus shares. Meet the Fluora Founders. Name on website.
$50,000+
Investment
$50k+ | Fluora Growers Club - Platinum
15% off Fluora products for 2 yrs. 4 Free Fluora Mini’s or 2 free Fluora + Stands (Shipping Winter '22). +4% bonus shares. Name on Website. Meet the Fluora Founders. Curate an animation to go in the Fluora app for all users to be able to use.

Reasons to Invest


  • We have the opportunity to be a pioneer of Immersive Lighting, a new industry at the intersection of Smart Lighting and Immersive Entertainment (Theme Parks, Concerts, Meow Wolf). 
  • Years of experience creating state-of-the-art lighting activations have led us to be able to create technology that is an order of magnitude more dynamic, exciting, and interactive than anything on the market.

  • We go beyond a typical hardware business model - and will create a software ecosystem where other lighting manufacturers can license our software. Hello, Scalability.   





Overview


Color+ Light: Make your home the destination


We’ve dedicated our lives to creating magical moments that inspire joy.


Our team is a  group of artists, designers, and engineers who create immersive experiences with cutting-edge LED Art and technology. 


Over the last 10 years, our founding team created one-of-a-kind art installations all over the world, from Oslo, Norway to Honolulu, Hawaii, and Coachella to the Super Bowl through our work with Symmetry Labs.



We are on a mission to make this magic more accessible - bringing experiential lighting into homes and businesses around the world. With our flagship product Fluora, as well as our plans to evolve into a software-based business model  - we think we can illuminate a unique market opportunity.


The Problem


Immersive entertainment just isn’t intimate enough


Traditionally, immersive art and sensory experiences have been limited to events and activations. Our vision is to expand these experiences into more intimate spaces and make them more accessible.


Existing smart lights just aren’t dynamic enough to provide these experiences - so we had to make our own.


THE Solution


We’re bringing experiential lighting into the home 


We bring our lighting into all 3 dimensions. This unlocks an unbelievable amount of new and exciting form factors for light fixtures. This, combined with our lighting software produces volumetric algorithmic animations that are unrivaled, invoking many more emotions, feelings, and textures than traditional lighting can.


The canvas for these animations can be as small as a single Fluora, or as expansive as an entire home.



There's a lot this technology can do, like...


  • music reactive lighting & automatic mood setting
  • scheduled and synchronized content through endless integrations with other smart home platforms and products
  • Synchronized multi-sensory content with streaming music, workout, wellness, and video gaming services

Our first product on this journey is Fluora, the Magical LED Houseplant.It is a mobile-app controlled volumetric led lamp in the form of a houseplant, and a proof of concept for the future of lighting.



With Fluora, every LED on every leaf is mapped in 3D space to really bring it to life. And with a 360-degree viewing angle, it delivers a fully immersive experience. We call it True 3D Lighting. 


This technology is not just limited to the hardware we can make ourselves. 


We plan on licensing this technology to other companies that make lighting products and becoming the dominant interactive lighting control software on the market.


We can become the engine that wirelessly runs all lighting fixtures in the home as one cohesive canvas



We have a business model similar to other hardware companies with revolutionary products (think Oculus, Sonos, GoPro). However what makes us unique is our software can be licensed to other lighting manufacturers - so we are not only limited by the hardware we make in-house.


At the moment, our business model is based on traditional product sales, but we are evolving to a software-based business model that can grow at a much faster rate. This involves creating a successful product line, and then going out and licensing our technology to other lighting OEMs. 

The Market


We believe we’re operating in a new market that consumers will be excited about


Immersive entertainment has traditionally been created at events and in public, like concerts, new wave art museums, and theme parks. These experiences, like Area15 and Museum of Ice Cream, are the heartbeat of millennial and gen Z culture, and make massive waves on social media. We’re bringing them into the home in the form of storytelling with light, both on its own, and combined with our mediums. 


Global spending on Immersive Entertainment was valued at $61.8 billion in 2020 (source). And the smart lighting market is hot and growing fast -  valued at $12.72 billion globally in 2020, and expected to grow at a rate of 20.26% for the next 4 years and reach a value of $37.41 billion (source).


Most other advanced smart lighting or digital art on the market is flat and two-dimensional, which limits its potential to transform the surrounding environment. The market is ready for more dynamic lighting, and there is a lot of open playing space in terms of entertainment we can create in the home, and licensing this tech to other manufacturers.


So, the immersive entertainment market, meet the smart lighting market. We think you two will get along great.



A recent study found that between March 2020 and January 2021, 70% of consumers have reported making changes in their living environment due to spending more time at home during the pandemic, and more than half (51%) have reported purchasing at least one smart device during that period. (source).


With Fluora, we feel we have created a product that is singular, something that people have never seen before, and fits right in the middle of two industries with a brand new, work from home -inspired demand. Just one Fluora can transform your entire home environment.


(source)


Our Traction


Fluora is launched, and already glowing


Fluora is our flagship product, a proof of concept for the future of home lighting. Our company has lit up since Fluora’s launch. 


● We’ve sold and shipped $350k+ in product 

● We've gained 15k+ followers & newsletter subscribers

● Have validated Initial Product Market Fit & Economics



Our second product, Fluora Mini is well underway and anticipated to launch before the end of 2022.


We feel this product will be a slam dunk in the consumer space. 


Based on our learnings and experience launching and marketing Fluora, and talking to customers, we’ve created a streamlined product that is 80% of the experience at 40% of the price. 


This will allow us to go downmarket and sell to a much larger consumer base.



*The above, Fluora Mini, is a future product, demo version. Product is still currently under development and is not yet available on the market.

.


Why Invest


People who experience Fluora have an instant connection to the product and its versatility

*These testimonials may not be representative of the experience of other customers and is not a guarantee of future performance or success.


Our customers absolutely love their Fluora:


*These testimonials may not be representative of the experience of other customers and is not a guarantee of future performance or success.


Digital Art is going mainstream


We have spent the last 2 years re-imagining our immersive lighting technology for the home, successfully launched our first product, and honed in on product-market fit. Now we are ready to scale things up and really make a splash in the consumer market and cultural zeitgeist. We hope to be able to license our technology to other lighting manufacturers and become the dominant interactive lighting software on the market.



We are turning heads of giants in multiple industries

  • In talks for distribution & partnerships with top tier retailers in Europe & Asia 
  • Working with two of the biggest gaming companies in the world on integrating with their lighting control software & collaborative marketing
  • Fluora is used by some of the world’s top streamers and influencers

In the next few years, we see ourselves…

  • Having a line of products that are beloved and bring joy, available to people around the world 
  • Signing licensing deals with large lighting OEMs
  • Creating multi-sensory experiences and content in the gaming, video streaming, music, and wellness spaces  

With this raise, we plan to develop, manufacture, and launch our second product, Fluora Mini, which we feel will be a huge success, and gain global distribution. We will also be able to take our animation engine and mobile app to the next level, finance future production runs, build more momentum with our brand, and ramp up marketing, content, and integrations. Digital art is going mainstream, invest now and help us shine a light on what we think is a new market. 


In the Press

iMore

You don't need a green thumb for the Fluora LED houseplant, now on Kickstarter. This unique LED houseplant provides an immersive experience at home.

TechHive

Fluora review: LED accent lighting and houseplant in one The potted plant goes digital—just don’t add water.

Mood Lighting 101: Gadgets to Level Up Your Living Room

Companies have moved beyond traditional lightbulbs to modular panels, flexible tubes and LED houseplants. Smart lights can do a lot more than dim and change colors. And they don’t have to look like ordinary bulbs anymore.

Offering Summary


Company

:

Color and Light Inc

Corporate Address

:

201 Athol Ave #401, Oakland, CA 94606

Offering Minimum

:

$9,995.56

Offering Maximum

:

$999,997.48

Minimum Investment Amount

(per investor)

:

$294.32











Terms


Offering Type

:

Equity

Security Name

:

Class B Common Stock

Minimum Number of Shares Offered

:

1,766

Maximum Number of Shares Offered

:

176,678

Price per Share

:

$5.66

Pre-Money Valuation

:

$5,002,138.20











*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Company Perks

Time-based

Fluora Family Bonus

Invest within the first 72 hours and receive 7% bonus shares

Super Early Bird Bonus

Invest within the first week and receive 5% bonus shares

Early Bird Bonus

Invest within the two weeks and receive 3% bonus shares

Amount-Based

$1,000+ | Fluora Growers Club I

$75 off the purchase of a Fluora

Name on website

 

$2,500+ | Fluora Growers Club II

$150 off the purchase of any Fluora

Name on website

 

$5,000+ | Fluora Growers Club III

Free Fluora Mini + Stand (Shipping Winter 2022)

Name on website

 

$10,000+ | Fluora Growers Club - Silver

2 Free Fluora Mini’s or 1 free Fluora + Stand(s) (Shipping Winter 2022)

10% off all Fluora products for 2 years

Name on Website

 

$25k+ | Fluora Growers Club - Gold

4 Free Fluora Mini’s or 2 free Fluora + Stand(s) (Shipping Winter 2022)

10% off all Fluora products for 2 years

+2% bonus shares

Meet the Fluora Founders

Name on Website

 

$50k+ | Fluora Growers Club - Platinum 

4 Free Fluora Mini’s or 2 free Fluora + Stand(s) (Shipping Winter 2022)

15% off all Fluora products for 2 years

+4% bonus shares

Meet the Fluora Founders

Name on Website

Curate an animation to go in the Fluora app for all users to be able to use

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Color + Light will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class B Common Stock at $5.66 / share, you will receive 110 shares of Class B Common Stock, meaning you'll own 110 shares for $566. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Salary payments made to one’s self, a friend or relative. Vendor payments.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$163,082.00 USD
$399,955.00 USD
Cash And Cash Equivalents
$163,082.00 USD
$399,955.00 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$654,160.00 USD
$539,136.00 USD
Long Term Debt
$224,865.00 USD
$3,000.00 USD
Revenues And Sales
$677,191.00 USD
$692,291.00 USD
Costs Of Goods Sold
$822,864.00 USD
$470,914.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
$565,561.00 USD
$142,190.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Over $40k Raised!

17 days ago

Hi everyone,



We’ve raised over $40k in the first week and a half of our campaign! We’re excited to hit this milestone and keep pushing forward. We’ve still got our early bird bonus share offering active for another 3 days - invest now to take advantage of it!

In other news, we recently announced our second product, Fluora Mini. Our fans are buzzing about it! Click the link to learn more get on the waiting list for our presale.

Lastly, we wanted to share the Fluora blog with you. Check out the blog to learn more about our team members, and Biophilic Design in the home. More to come soon!

~ The Fluora Team ~

Early Bird Bonus Ends Soon

21 days ago

Today is your last day to receive 5% bonus shares when you invest in Color + Light. Check the countdown on our homepage for expiration.


If you combine this early bird bonus with the StartEngine owners bonus of 10%, giving you a potential 15% bonus shares if you invest today!


Some other fun resources to learn more about our company & philosophy:

~ The Fluora Team ~

Show More Updates End of Updates

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