Cocktail Squad

Pinkies Up, Investors. It's Classy O'Clock.

Cocktail Squad

Pinkies Up, Investors. It's Classy O'Clock.

Closing in 5 days
Boulder, CO
Food & Beverage
Cocktail Squad has created a full line of recognizable classic cocktails to become the authentic premium canned cocktail on the market. The brand is shareable and approachable, and the products are classic, just like you. We are a female-founded company and one of the pioneers in the premixed canned cocktail category. We even have a Master Sommelier on the Squad to make sure the products are just right to bring the consumer a luxurious experience for under $5 per can.

$29,959

raised
23
Investors
$10M
Valuation
$0.93
Price per Share
$465.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1M
Offering Max
5
Days Left

$29,959

raised
23
Investors
$10M
Valuation
$0.93
Price per Share
$465.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1M
Offering Max
5
Days Left

Rewards

Get rewarded for investing more into Cocktail Squad:

$465+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$500+
Investment
Join the Squad
Receive 10% discount code for online orders of Cocktail Squad for 6 months
$1,000+
Investment
Squad Member
Receive two branded koozies and a 15% discount code for online orders of Cocktail Squad for 6 months
$2,500+
Investment
Squad Ambassador
Receive two hats and two koozies, and a 20% discount code for online orders of Cocktail Squad for one year
$5,000+
Investment
Squad Insider
Receive 5% bonus shares, two hats and two koozies, and a 20% discount code for online orders of Cocktail Squad for one year.
$10,000+
Investment
Squad Leader
Receive 8% bonus shares, two hats and two koozies, and a 20% discount code for online orders of Cocktail Squad for one year. Elect to be included on new item innovation discussions for the next great drink from Cocktail Squad.
$25,000+
Investment
Squad Round Table
Receive 11% bonus shares, two hats, shirts, koozies, and a lifetime 25% discount code for online orders of Cocktail Squad. Come to sunny Boulder, Colorado! Cocktail Squad will offer airfare and hotel costs for a two-night trip for two people to CO.

Reasons to Invest

  • Cocktail Squad is one of the first to market leader in the premixed canned cocktail category which is experiencing exponential growth. The Squad is an authentic choice for premium canned cocktails. Global canned cocktail sales are expected to surpass $146 billion by 2030 and the premixed cocktails category is worth $1.6 billion in 2021, a sales increase of 42.3% from 2020.

  • Achieved proof of concept and traction: product sales surpassing industry expectations of total cases, and distribution of 9 different items in 15 markets (states) with best-in-class passionate distributors in each market. Our growth trajectory will be supported by manufacturing capabilities that our team has secured throughout the U.S. enabling significant scale.

  • New investment dollars will be hyper-focused on sales and marketing support. Cocktail Squad has received press features from major media outlets such as the New York Times, Bloomberg, Good Housekeeping, and Forbes.

Overview


Squad Story



Lauren and John Maggio here. We’re parents, entrepreneurs, and expert at-home bartenders. Seven years ago, while in the weeds wrangling our four mini-mes, we stole away for a drink at a new restaurant in Boulder. Had a great cocktail and a good time. Wanting this vibe at home, Lauren asked the bartender for the recipe...Three liquor stores and $103 later, the duo had the makings for some complicated at-home bartending. After a stint mixing and muddling, fatigue set in and the bottles grew dust. A lightning bolt struck - Let’s can us some cocktails.


Cocktail Squad is on a mission to merge the New Orleans culture of celebration and enjoyment with the better-for-you Boulder, Colorado lifestyle. We are a female-founded company and one of the pioneer in the premixed canned cocktail category. Our experienced team is made up of professionals with over 100 years of combined experience in food and beverage consumables. When we’re not focused on producing amazing cocktails, our “Squad” enjoys climbing mountains, riding the Rockies, and playing at the beach, rewarding our pursuits with great-tasting, clean, canned creations at the summit, peak, or in a beach chair. 



   


Our cocktails read like the menu of your favorite bar


Our high-quality, ready-to-drink cocktails come in sleek and elevated 12 ounce recyclable cans, making them portable and excellent for consistency and cost control. 


Since our inception in late 2018, Cocktail Squad has collected 20 tasting and design awards across all eight of our cocktails. We have built a wonderful community around our product and have great momentum, but our growth and market timing requires capital to continue on this current trajectory. We hope you’ll become a part of our success!



THE PROBLEM


As they say, "timing is everything," and we believe the time is now!


The seltzer category, a.k.a. flavored malt drinks, has experienced unique growth in the last few years, however many of those products on the market are low quality or sacrifice taste for cheaper ingredients. Cocktail Squad creates quality cocktails with real spirits that consumers can enjoy on their next adventure, whether it be taking a Sunday sail, after a day on the slopes, or simply enjoying a happy hour with friends at a barbecue. Cocktail Squad is the solution for modern luxury in today’s spirits industry, and we prioritize premiumization, ease, and portability in every batch.



THE MARKET


Cocktail Squad has a unique edge in the growing multibillion-dollar market


Global canned cocktail sales are expected to surpass $146 billion by 2030.


In 2021, the premixed cocktails category was worth $1.6 billionan increase of 42.3% from 2020.



 



Cocktail Squad has an advantage over most new startups, having worked out solutions to the significant barriers to entry in the liquor industry, such as 3-tier distribution and specific laws dating back as far as the Prohibition Era. Our other key differentiators include being a 20-time award winner featuring real vodka, gin, whiskey, and tequila across the full lineup.



The solution


A touch of class in a can


Cocktail Squad offers a complete 10% ABV cocktail line, covering 4 spirit categories, as well as a new 5% ABV first-to-market, zero sugar, zero carbs, 90 calorie line. Our 5% ABV Classy Casuals includes Vodka Lemon Soda and Whiskey Ginger Soda, while our 10% ABV Classy Classics consist of Margarita, Vodka Soda, Greyhound, Gin & Tonic, Blackberry Bourbon Smash, and Whiskey Sour. Unlike many other brands on the market, we use no malt and no sugar alcohols in our drinks.  





We produce our cocktails at a large co-packing facility within 20 minutes of our downtown Boulder, Colorado location. Cocktail Squad is responsible for procuring all of its raw materials including can labels, unique ingredients and final packaging. We keep our operating costs low by relying on a third-party contractor to forecast and purchase our cans in small minimum quantities, as compared to full printed can labels. 



Our revenue comes from a defined mix of: 

  • Off-premise sales (retail and liquor stores), which makes up about 90% of sales 
  • On-premise sales (restaurants, bars, and event centers)
  • Online sales, through the company website and our other two online sellers, ReserveBar and Drizly 


Our primary focus at this time is investing in sales and marketing to grow our revenue in each state.


Because of liquor laws, online sales are only in 30 states, but we aspire to bring Cocktail Squad to any home, anywhere. 




our traction


Major press darling & significant, strategic partnerships 


Cocktail Squad has received press features from major media outlets, such as the New York Times, Forbes, Bloomberg, and Good Housekeeping. Since our launch, we have worked to find the optimal price point and consumer demographic to expand into 15 markets with 9 different products. It has been critical for us to partner with best-in-class wholesalers in each state to distribute our products. Our compliance partner has helped us cut through the myriad of liquor laws and solidify our base for more efficient growth, while our public relations and digital marketing partners have allowed us to achieve impressive results for a company of our size.






In addition, we have a partnership with a New York-based lending group that looks at our monthly inventory, invoices, and purchase orders, and lends us capital for the majority of our inventory and production costs. Most companies that receive this kind of growth capital option are much larger than we are, but our lender's confidence in our highly skilled team was what secured the partnership. 



Meet the Squadtenders


Launched in late 2018 by husband and wife team Lauren and John Maggio, Cocktail Squad® is driven by a team of food and beverage industry veterans and marketers with broad experiences. John Maggio is Co-Founder of the national snack brand, Boulder Canyon Chips®, with nearly 26 years of experience in the natural products industry founding and leading innovative companies. He is also involved with the New York based venture capital fund, AF Ventures, as an Operating Partner. Lauren started her career in New York in Investment Banking at Morgan Stanley and later began a thriving business in Boulder as an Interior Designer. Among other things, she leads the strategic efforts, aesthetic vision and marketing for the company. She’s also a busy mother to their four children. Headquarters for Cocktail Squad® is located in downtown Boulder, Colorado, and the cocktails are produced just a short distance away.



WHY INVEST


Cocktail Squad is highly scalable as one of the pioneers in today’s fastest-growing food and beverage sector


We believe that the combination of our seasoned team and the experience we've had to date will propel Cocktail Squad into other states, reaching full US distribution within 3 years.  We plan to add on new and exciting products to complement our existing items, as we continue to own our home market in Colorado, supporting music and sports venues.


Not only are we one of the category pioneers in today’s fastest-growing food and beverage category, but Cocktail Squad has also achieved significant traction, launching 9 products in 15 different US markets, with online sales in 30 markets, and receiving recognition from the New York Times, Forbes, Bloomberg, and Good Housekeeping. With a deeply experienced and passionate team, and some incredible partners on our side, we are already making a name for ourselves in the canned cocktail world! Now, that’s something to drink to. Pinkies up, investors. It's Classy O'Clock!  



Join us and invest in our vision to build a national shareable, premium beverage brand.








Code View

Offering Summary


Company

:

Cocktail Squad, Inc.

Corporate Address

:

885 Arapahoe Avenue, Boulder, CO 80302

Offering Minimum

:

$9,999.36

Offering Maximum

:

$999,999.24

Minimum Investment Amount

(per investor)

:

$465.00











Terms


Offering Type

:

Equity

Security Name

:

Class B Common Stock

Minimum Number of Shares Offered

:

10,752

Maximum Number of Shares Offered

:

1,075,268

Price per Share

:

$0.93

Pre-Money Valuation

:

$9,997,500.00











*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives and Bonuses*

Time-Based:

Friends and Family Early to the Squad

Invest within the first 48 hours and receive 11% bonus shares. 

Super Early Bird Bonus

Invest within the first week and receive 8% bonus shares.

Early Bird Bonus

Invest within the first two weeks and receive 5% bonus shares.

 

Amount-Based:

Join the Squad

Invest $500 or more and receive 10% discount code for online orders of Cocktail Squad for 6 months.

Squad Member

Invest $1,000 or more and receive two branded koozies and a 15% discount code for online orders of Cocktail Squad for 6 months.

Squad Ambassador

Invest $2,500 or more and receive two hats and two koozies, and a 20% discount code for online orders of Cocktail Squad for one year.

Squad Insider

Invest $5,000 or more and receive 5% bonus shares, two hats and two koozies, and a 20% discount code for online orders of Cocktail Squad for one year.

Squad Leader

Invest $10,000 or more and receive 8% bonus shares, two hats and two koozies, and a 20% discount code for online orders of Cocktail Squad for one year. Elect to be included on new item innovation discussions for the next great drink from Cocktail Squad.

Squad Round Table

Invest $25,000 or more and receive 11% bonus shares, two hats, shirts, koozies, and a lifetime 25% discount code for online orders of Cocktail Squad. Come to sunny Boulder, Colorado! Cocktail Squad will offer airfare and hotel costs for a two-night trip for two people to Boulder, CO to meet the company's founders and spend a day exploring on your own. Elect to be included on new item innovation discussions for the next great drink from Cocktail Squad.

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Cocktail Squad, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class B Common Stock at $0.93 / share, you will receive 110 shares of Class B Common Stock, meaning you'll own 110 shares for $93. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investor's eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Insider Investment Notice

Officers, directors, executives, and existing owners with a controlling stake in the company (or their immediate family members) may make investments in this offering. Any such investments will be included in the raised amount reflected on the campaign page.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Inter company debt or back payments.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$196,621.00 USD
$169,759.00 USD
Cash And Cash Equivalents
$24,735.00 USD
$18,467.00 USD
Accounts Receivable
$13,783.00 USD
$43,205.00 USD
Short Term Debt
$2,295,474.00 USD
$1,574,024.00 USD
Long Term Debt
$0.00 USD
$52,100.00 USD
Revenues And Sales
$275,532.00 USD
$296,432.00 USD
Costs Of Goods Sold
$318,489.00 USD
$228,947.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$642,488.00 USD
-$596,316.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Cocktail Squad: Less Than 2 Weeks to Invest!

5 days ago

Hello Cocktail Squad Community! 👋



Hello Cocktail Squad Community! 


We wanted to keep the squad updated about our equity crowdfunding raise on StartEngine! 


There are less than two weeks left to get in on the action. Don't miss out on the opportunity to own shares in the early pioneers of the premixed canned cocktail market! 


Why Invest? 


  • Cocktail Squad has become the talk of the town, with features in the New York Times, Forbes, Bloomberg, and the USA Today.

  • Global canned cocktail sales are projected to reach $146B by 2030! (Source: Wine Industry Advisor)

  • Product sales have surpassed industry expectations of total cases sold.

  • 9 different items are distributed in 15 markets (states).


Time is running out so be sure to let your friends, family and network in on the investment opportunity!


Warmly,

Lauren & John Maggio

Co-founders

Cocktail Squad

New Market Announcement!

23 days ago

Squad,

Exciting News! We are launching in the great state of Illinois and will be available in retailers very soon.


Illinois is a critical midwestern state as we continue on our path to roll out nationally and is already a top 5 state for ready-to-drink cocktail sales in addition to being one of the top 10 states with regard to population.


Cheers,

Cocktail Squad

There’s Still Time to Invest!

25 days ago

Last month, in light of the annual reporting season, we updated our SEC filing to include our most recent financial statements and to extend our campaign. Given this material change, the SEC requires all outstanding investors (i.e. investors who have not been vested) to reconfirm their investment. For those of you who re-confirmed, thank you. We appreciate your continued support.

For any investor who missed the reconfirmation deadline and had their investment subsequently canceled, you can still submit a new investment by visiting our campaign page here: https://www.startengine.com/cocktail-squad



Notice of Material Change in Offering

29 days ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Cocktail Squad offering. Here's an excerpt describing the specifics of the change:


Offering has extended their end date by 30 days


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Cinco De Mayo feature in FORBES // 8 RTD Margaritas For Stress-Free Cinco De Mayo Celebrations

about 2 months ago

Squad,

We are pleased to share with you that we were featured in Forbes for the third time! Invest Now in our growing premium canned cocktail company for as little as $465 and celebrate with us on Cinco De Mayo. Link to full article in Image below. 


And check out more Press Hits at Cocktail Squad.


INVEST NOW

Cheers, 

Cocktail Squad

Notice of Material Change in Offering

about 2 months ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Cocktail Squad offering. Here's an excerpt describing the specifics of the change:


Issuer is extending campaign end date and updating financial information.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Insider Investment Notice

3 months ago

Cocktail Squad has an investment update. Insiders made investments for $1,000 in the Company’s current Reg CF offering. Please refer to the offering materials for further information and refer to the Company’s Risk Factors.

$25,000 Surpassed // Hot off the Press // Spread the Word

3 months ago

Squad,

We are here for you to keep you up to date on the exciting happenings with our business and equity crowdfunding raise:

  • We are pleased to report that we have quickly surpassed the $25,000 mark.
  • Hot of the Press // source: USA Trade Tasting // Article linked below:


  • Please help us spread the word that for as little as $465, you can become an owner in Cocktail Squad!

   INVEST NOW    

Cheers,

Cocktail Squad


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