The Cheers offering is now closed and is no longer accepting investments.

Cheers

A Leader in Alcohol-Related Health

Cheers

A Leader in Alcohol-Related Health

Houston, TX
Consumer Products
Cheers is a leader in the alcohol-related health category. We create products that support your liver and help you feel better after consuming alcohol. To date, we have helped over 300,000 people enjoy alcohol on their own terms, with a total of over $25 million sold through online sales alone. In 2020, Cheers generated $1.7m+ in profit. Our next planned move is to begin our expansion into retail, with the goal of Cheers being available anywhere that alcohol is sold.

$1,764,919

raised
1,530
Investors
$49.5M
Valuation
$39.11
Price per Share
$117.33
Min. Investment
Common
Shares Offered
Equity
Offering Type
$5M
Offering Max
0
Days Left

$1,764,919

raised
1,530
Investors
$49.5M
Valuation
$39.11
Price per Share
$117.33
Min. Investment
Common
Shares Offered
Equity
Offering Type
$5M
Offering Max
0
Days Left
This offering ended on October 01, 2021 and is no longer accepting investments.

Reasons to Invest

  • Leading alcohol-related health: We create products that are designed to support your liver and help you feel better after drinking – whether you drink a little or a lot. Cheers isn’t just some hangover cure company. We’re an “alcohol-related health” company, pioneering an entirely new category of CPG products to help people enjoy alcohol on their own terms.
  • $25m+ sold to date, with $1.7m+ profit in 2020: Since our appearance on Shark Tank in 2018, we have sold over $25m across the US solely through online channels. To date, we’ve sold over 13m doses across all our products and have acquired over 300k customers. In 2020, Cheers generated $1.7m+ in profit.
  • Novel technology for a massive untapped market: Alcohol is a $250b+ industry in the US and hangovers cost the US economy an estimated $180b annually. The market opportunity is potentially worth billions, and we believe our first-to-market patent-pending DHM permeabilizer technology will set the standard for how people enjoy alcohol and how they bounce back after drinking.

GIF

The Problem


We believe there has yet to be a line of efficacious products that help health-conscious people enjoy alcohol responsibly and feel better the next day.

  • People have become increasingly more health-conscious, significantly altering the consumer packaged goods (CPG) landscape. This trend has now moved into the alcohol category. 
  • People have also become less willing to compromise: they want to go out for happy hour drinks but wake up ready to take on life’s responsibilities the following day (e.g., exercise, work, kids, errands).
  • There are countless “wives tale cures” that have been touted as the “next best thing” for helping you feel better after drinking, but with little-to-no science backing up their solutions.
  • There isn’t a clear, approachable mass understanding of the science behind alcohol and hangovers, how alcohol impacts your liver, and how you can improve your habits to stay healthy. We can change that.

The Solution


We are a leader in alcohol-related health, creating function-first products in a form-first industry.

To date, we've helped over 300,000 people enjoy alcohol on their own terms, with over $25 million sold exclusively through online sales. We officially launched in 2017 with our hero product, Cheers Restore, to help people feel better after drinking. Since then, we've expanded to products that support one's overall alcohol-related health – ranging from liver supplements to rehydration formulas. Efficacy and quality are prioritized at every step, from formulation to when the package arrives at your door. We believe no other company in this space matches these standards.

Not only do we believe that we have the opportunity to gain significant market share, but we also believe that we have the technology, vision, proven earnings, customer base, and collective expertise to firmly establish the category of alcohol-related health and make Cheers a household name.

Our Story


Whether you've had one, or one too many, everyone who drinks alcohol knows that all-too-familiar experience of waking up feeling less than 100%.

How it all started
Our story began in 2014 at Princeton University when our founder, Brooks Powell, read about a natural plant extract called Dihydromyricetin (DHM). DHM had just been discovered to have anti-alcohol properties through animal studies published in The Journal of Neuroscience (this was the first of many, many studies on DHM's relationship to alcohol). Long story short, researchers found that when given DHM, rats showed significantly reduced signs of GABAa rebound – which is the primary reason people don’t feel 100% the day after consuming alcohol. 

Brooks saw this promising study as an opportunity to test DHM's next-day efficacy on humans and worked with a patent team to conduct a human study. That study showed that participants felt an average of 50% better the next day after taking the formula, and led to the official launch of our first product, an after-alcohol aid (now known as Cheers Restore).

After we secured a granted patent on our formula, Brooks appeared on Shark Tank, where the pitch was hijacked by Mark Cuban. Soon after that, we raised a funding round of $2.1m on significantly better terms from venture capital investors including NextView Ventures, Founder Collective, and Fitz Gate Ventures.

Where we’re going

We are proud to be arguably the first company to bring purified DHM to market at scale in the United States. But this is only the beginning! After years of work, research, a lot of funding, and through sponsored research agreements (SRAs) with Princeton, we have finally figured out how to increase the bioavailability of DHM, enabling us to create a beverage form of our best-selling product: Cheers Restore.

The Market


The market opportunity for an alcohol-related health category could be a staggering $9 billion. Combine that with consumers shifting to more health-conscious lifestyles, and we think we’re a no-brainer.

Serving an Untapped Market

In Korea, where liver supplements and hangover cures have already become popular, the alcohol-related health supplement market is 3.6% of their total annual alcohol sales. If this 3.6% were applied domestically, it could mean a market as large as $9 billion.

What We Do


Our mission is simple: Bringing people together by promoting fun, responsible, & health-conscious alcohol consumption.

Evident in our mission & vision is the belief that alcohol can serve a beneficial role in society through its ability to bring people together. However, this role is limited to proper use – and if misused, problems will arise. Our core goal is to promote the positives of alcohol while also decreasing its negatives, which we do through our products and educational content. Our company is not just about making money – it's about making money through bona fide products and services that will help our customers and society at large. 

Traction


Our vision and story resonates with consumers.

In 2020, 55% of our revenue came from repeat customers, and their loyalty has helped us sell over $25 million of Cheers products and establish the category of alcohol-related health.

Business Model


Since our appearance on Shark Tank, we've seen strong growth over time, both in terms of revenue and profit.

Even at an early stage, we focused our efforts on cash efficiency and R&D to prepare for long-term success. Through these efforts, we built a direct-to-consumer (DTC) brand that became profitable in 2020 as we prepared for retail expansion.

Since officially launching in 2017, Cheers has increased its annual operating margin by a total of 33 percentage points. We have done this through strict discipline and an unwavering commitment to optimizing business operations wherever possible – for the benefit of our customers and business alike. This includes:

  • Maintaining a lean team and minimizing overhead.

  • Utilizing disciplined advertising strategies to focus on profitable customer acquisition.

  • Nurturing our existing customer base to drive loyalty, repeat business, and word-of-mouth referrals.

  • Increasing average order values through extending our product line and offering more customer-friendly bundling options.

  • Expanding control over our supply chain to increase efficiency and reduce costs.

  • Partnering with other industry leaders to increase competitive advantage and marketplace durability.

  • Strategically increasing growth to maximize economies of scale.

Our in-house fulfillment team in action.

How We Are Different


A mission-driven brand prioritizing quality, investing in technology, and constantly innovating to remain a category leader.

The more successful a company gets, the more competition will enter the space. As a leader in the alcohol-related health category, we've seen countless cheap knockoffs flooding the market, potentially cutting corners to reduce COGS and compete on price alone.


These are often products with reduced efficacy, formulas and ingredient amounts hidden behind proprietary blends, an emphasis on form over function, messaging that promotes binge drinking, or a combination thereof.


Cheers is a brand focusing solely on alcohol-related health, prioritizing quality above all else, and constantly innovating to remain miles ahead as a category leader. Most of these brands lack a singular focus on alcohol-related health, leaving them spread thin and unfocused when it comes to prioritizing a thoughtful approach to quality, technology, and overall mission. 

Our sponsored research with Princeton revealed that we could increase the bioavailability of DHM significantly when co-administered with capric acid. One of our in-vivo studies found up to a 19x increase in DHM bioavailability with at least a 2:1 ratio of capric acid to DHM. Capric acid has been shown to temporarily expand cellular tight junctions in the GI tract to allow larger molecules, such as DHM, to absorb at a significantly increased rate. Capric acid is found in high amounts from natural sources, such as coconut or palm oil.

Our goals


Our goal is simple: Anywhere alcohol is sold, we want to be sold there too.

We’re invested in empowering drinkers to enjoy alcohol on their own terms. From providing valuable short-term benefits post-drinking, to introducing ways to help support people and their health in the long-term, it just makes sense for Cheers to be a fixture in any setting where alcohol is sold.

Putting our money where our mouth is: The Liver Habits Score™

We currently sell products that support your liver and help you feel better after drinking. However, we feel it’s equally important that we help empower customers to prioritize their overall health in ways extending beyond the direct benefits of our products.


Currently in development, our Liver Habits Score™ is a quiz that helps people understand through educational content how daily activities such as exercise, diet, and alcohol consumption could potentially affect liver health. Upon receiving a score, we explain what this score means and highlight areas of habits that could be improved. This quiz is paired with additional educational content that further emphasizes how lifestyle changes could make a significant impact on liver health. The release of our products, materials, and partnerships are all guided by our vision: A world where everyone can enjoy alcohol throughout a long, healthy, & happy lifetime.

Why Invest


With $25m+ already sold, a newly developed product, and retail on the horizon, we’re just getting started.

Meet the team


A passionate team dedicated to our mission of promoting fun, responsible, and health-conscious alcohol consumption.

The Future


In addition to expanding Cheers’ product line and retail presence, our company is planning to launch an entirely new brand of sugar-free hydration products called Lightspeed.

In 1992, NASA developed a sugar-free hydration beverage designed to keep astronauts hydrated during long missions in the extreme environment of space. Utilizing the learnings from this expired patent, we developed Lightspeed. Our zero-sugar hydration brand is designed to be a healthy alternative to those sugar-filled formulas currently flooding the market.


Through our experience in supply chain, digital advertising, and branding, we’re utilizing our knowledge and skills to potentially create new brands in tangential market areas. For us, Lightspeed is a no brainer. An investment into our company is not only an investment into Cheers, but also an investment into any products and brands that our company develops.

Offering Summary


Company

:

Cheers Health, Inc.

Corporate Address

:

1334 Brittmoore Rd (Suite 1003), Houston, TX 77043

Offering Minimum

:

$9,973.05

Offering Maximum

:

$4,999,978.84

Minimum Investment Amount

(per investor)

:

$117.33











Terms


Offering Type

:

Equity

Security Name

:

Non-Voting Common Stock

Minimum Number of Shares Offered

:

255

Maximum Number of Shares Offered

:

127,844

Price per Share

:

$39.11

Pre-Money Valuation

:

$49,454,907.88











Offering Bonus Shares Maximum: 25,569 shares of Non-Voting Common Stock, which results in a maximum number of shares for this offering equaling 153,413 shares of Non-Voting Common Stock. 

Early Bird Bonus Shares:

• Earliest Early Bird Bonus (Day 1-3 Investment): 20% bonus shares. 

• Super Early Bird Bonus (Day 4-7 Investment): 15% bonus shares. 

• Early Bird Bonus (Day 8-14 Investment): 12% bonus shares. 

• StartEngine Member Bonus: 10% bonus shares.

Investment Tier Bonuses & Perks (Investment Tier Bonus Shares cannot be stacked with Early Bird Bonus Shares):

• $1,000 Investment Tier: 8% bonus shares + 10% off all Cheers products sold on website for 1 year.

• $2,500 Investment Tier: 10% bonus shares + 15% off all Cheers products sold on website for 1 year + Cheers swag kit*.

• $5,000 Investment Tier: 12% bonus shares + 20% off all Cheers products sold on website for 1 year + Cheers swag kit*. 

*Cheers swag kit is sold on cheershealth.com with the product title “The Ultimate Cheers Kit” for $115. See: cheershealth.com/products/ultimate-cheers-kit. 

The 10% StartEngine Owners’ Bonus

Cheers Health, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of stock at $39.11 per share, you will receive and own 110 shares for $3,911. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will only receive a single Bonus Shares bonus, which will be the highest bonus rate they are eligible for. 

Explanation & Examples:

The Early Bird Bonuses, Investment Tier Bonuses, and the 10% StartEngine Owners’ Bonus cannot be stacked. An investor in Cheers Health, Inc. that is eligible for one or more “bonuses” will receive the greatest single bonus shares bonus available to such investor. 

For example: An investor is a StartEngine OWNer, and invests $5,000 on Day 6 of our campaign. The investor is eligible to receive the 15% Super Early Bird Bonus Shares, the 10% StartEngine OWNer’s Bonus Shares, and the 12% $5,000 Investment Tier Bonus Shares. Since the highest Bonus Shares bonus available is the 15% Super Early Bird Bonus Shares, the investor will receive this 15% bonus only. However, the investor will still receive the “20% off all Cheers products sold on website for 1 year + Cheers swag kit” perk, as that is the highest perk for which the investor qualified. 

For another example, if someone invests $1,000 on Day 8, they will receive 12% bonus shares + 10% off all Cheers products sold on website for 1 year. 

For another example, if someone invests $5,000 on Day 30, they will receive 12% bonus shares + 20% off all Cheers products sold on website for 1 year + Cheers swag kit.

For another example, if someone invests $1,000 on Day 40 and are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus, they will receive 10% bonus shares + 10% off all Cheers products sold on website for 1 year.

*All perks occur when the offering is completed.

Note on % Discount Perk on Cheers’ Products Sold Through Website:

The % Discount Perk is intended to benefit the investor themselves. We reserve the right to disable discount codes if we observe signs of abuse, including, but not limited to, posting codes on discount sites and reselling products obtained with said discount. This discount cannot be combined with other discounts, such as seasonal sales discounts.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Salary payments made to one’s self, a friend or relative. Any expense labeled “Travel and Entertainment”. Vendor payments.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$3,521,891.00 USD
$2,058,765.00 USD
Cash And Cash Equivalents
$2,182,487.00 USD
$577,550.00 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$227,962.00 USD
$469,375.00 USD
Long Term Debt
$675,271.00 USD
$683,371.00 USD
Revenues And Sales
$10,417,210.00 USD
$8,217,412.00 USD
Costs Of Goods Sold
$1,953,775.00 USD
$1,659,732.00 USD
Taxes Paid
$11,470.00 USD
$3,197.00 USD
Net Income
$1,712,638.00 USD
-$352,480.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Studies show that our ORS is just as effective as an IV

6 days ago


Dear Cheers Community,

Did you know? Our rehydration powder is scientifically proven to be just as effective as an IV.

IV drips have become a popular next-day remedy for drinkers. These electrolyte/saline + B-vitamin cocktails claim to be an “instant hangover relief” for the “reasonable” price of $100+. In order to feel the benefits, those who are hungover typically go to these drip spas, sit in a sterile room for about an hour, and get a needle inserted into their arm for rapid absorption of these vitamins into their bloodstream. Where IV drips can really shine is when they include pain relievers & anti-nausea medication. However, those cost even more! And they use real drugs injected into your bloodstream to get the intended effect.

Here’s the crazy part: IV drips are no more efficient (and wildly more expensive) than what you can get from an ORS. When it comes to absorbing water, our Hydrate electrolyte formula is only a fraction of the cost and is based on the World Health Organization’s standards for rapid rehydration.

Unlike other sugary hydration solutions, Hydrate contains a precise amount of glucose, sodium, and potassium to transport water across the intestinal membrane into the bloodstream. This ultimately means that you will absorb significantly more water per ounce consumed, at a faster rate. There is no known faster, safer, or more effective method of rehydration.

Curious to see how it stacks up against your current hangover remedies? Try it out for yourself:
Shop Hydrate


Kanpai! (“Cheers” in Japanese)
Dalia (Creative Director)

Every country has their own version of “Cheers”

12 days ago


Dear Cheers Community,

The act of saying “Cheers” is as universal as alcohol itself. It’s the quintessential point of recognizing that you are sharing a special moment with others, cementing old friendships and forging new ones.

Every country has its own expression of this, which is formed through its unique drinking culture, norms, and etiquette. Our Cheers Around the World series is a celebration of those groups across the globe and their expression of goodwill through the ceremonial clink.

If you’ve bought Cheers from our website a few times or more, chances are you might have seen our Cheers Around The World inserts — we include them in every repeat order! We also have them digitally available on our blog if you want to explore all published editions. Want to see a specific country featured? Let us know!

Explore Cheers Around The World


Wherever your travels take you, we hope that this series inspires you to drop into a neighborhood bar/pub/cavern/izakaya/biergarten and learn how to be a local by enjoying a sip of something the area is famous for. Whatever you’re drinking, just don’t forget to Cheers!


Prost! (“Cheers” in German)
Sam (Brand Representative)

More than a standard multivitamin.

21 days ago


Dear Cheers Community,

Unlike standard multivitamins, Cheers Multi is designed specifically with drinkers in mind. In addition to supporting overall health & wellness, it has the extra benefit of replenishing key nutrients commonly lost during alcohol consumption.

One of these key nutrients is choline, which is beneficial for both liver & cardiovascular health. According to a NHANES survey, 90% of the population already consumes a diet deficient in choline. If you drink with some regularity, you are even more likely to be choline-deficient, as drinking depletes these levels further during the alcohol metabolization process.

Along with choline, other key nutrients such as SAM, NAD+, and B-vitamins get depleted from drinking, causing drinkers to become more deficient in them over time. Collectively, these nutrients maintain healthy liver function, regulate sleep, manage metabolism, and play a role in longevity & aging.

Multi is the first multivitamin of its kind and fills a unique nutritional gap to support overall health and wellness. If you drink 2+ times per week, this Cheers product is for you!

Try Multi


Kippis! (“Cheers” in Finnish)
Kelsey (Operations Manager)

Get 20% off and stock up for Labor Day weekend!

29 days ago


Dear Cheers Community,

You’ve been working hard — start prepping for that long weekend ahead by stocking up on Cheers!

Use the code RELAX20 on cheershealth.com for 20% off all Cheers products.

Here are our top recs for Labor Day:

Restore Buy 2, save $20!

  • Reduces GABAa rebound

  • Increases acetaldehyde metabolism

  • Provides your liver with what it needs to break down alcohol


Relief Save $7!

  • Eases lingering discomfort the morning after drinking

  • Soothes the stomach

  • Energizes for the day

  • Gets you closer to 100%

  • Contains CBD + caffeine

And if you need fast shipping, grab Cheers on Amazon Prime here.


Sláinte mhath! (“Cheers” in Scottish)
Hank, Chief Technology Officer

Discount code is only valid on cheershealth.com and cannot be used on Amazon. Applies to all orders over $25. Does not apply to existing/recurring orders. Discount code valid until 11:59 PM CT 9-5-22.

Last week to order Cheers beverages online!

about 1 month ago


Dear Cheers Community,

Heads up! The last day to order Cheers beverages online is this Friday, August 26th. Don’t miss your chance to snatch them up before they’re gone!

Limited edition pricing (all prices include shipping):

  • 4 pack: $25 ($6.25 per can)

  • 12 pack $55 ($4.58 per can)

  • 24 pack: $95 ($3.95 per can)

Shop RestoreShop Elixir


What makes our beverages so special?

Restore + Elixir are both powered by permeabilizer technology that we co-invented with an Ivy League institution. Our in-vivo studies showed an increase in DHM’s bioavailability by up to 19x, making this the preeminent product on the market.

Learn more about our DHM tech


Santé! (“Cheers” in French)
Carmina, Wholesale Operations Manager


P.S. Don’t worry, our Restore beverage will still be available in select retail locations & delivery apps (see if Cheers is in your area!).

The silent war we’ve been fighting

about 1 month ago


Dear Cheers Community,


It’s no secret that the alcohol recovery category has had a cloud hanging over it for some time. Generally, products like Cheers are initially met with skepticism, disbelief, and eye-rolls. For years, our team has kept a close pulse on the industry and we’re fully aware of this collective perception. “Snake oil”, “gimmicks”, “junk science”, “bogus”, “voodoo” — trust us, we’ve heard them all.

Along with that, our competitors have perpetuated this reputation of mistrust, and we’ve been fighting an uphill battle to build credibility and educate consumers on what’s true (and what’s not).

So, what exactly are our competitors doing to further “poison the well”, and what is Cheers doing to change the narrative & shape the category for the better?

We invite you to learn more here!


Kanpai! (“Cheers” in Japanese)
Brooks, Founder

Level up your self-care after drinking.

about 2 months ago


Dear Cheers Community,

Additional care is right at your fingertips, both when you’re enjoying alcohol and when you’re not! Here are 2 products to add to your medicine cabinet:

1. Multi — The first multivitamin made specifically for drinkers.

Benefits:

  • Contains all the benefits of a standard multivitamin

  • Replaces key nutrients lost during alcohol metabolization


How to Take: Take 2 capsules daily with food.

Shop Multi


2. Relief — Next day alleviation to get you closer to 100%.

Benefits:

  • Quickly eases general discomfort & lingering effects after drinking

  • Contains CBD + organic caffeine to soothe mind & body


How to Take: Take 3 capsules the day after drinking. Sensitive to caffeine? Take 1 - 2 capsules instead!

Shop Relief

Whatever you’re drinking, always remember to Cheers!

Priekā! (“Cheers” in Latvian)
Dalia (Creative Director)

R&R: The ritual you need after drinking

about 2 months ago


Dear Cheers Community,

Our R&R Combo is designed to get you as close to 100% as possible the day after drinking. Here’s how it works:

1. Start with Restore at night:

Restore combats alcohol’s next-day effects before they begin — helping you wake up feeling at least 50% better (or your money back).

Take after your last drink to reduce:

  • “Hangxiety”

  • GABAa rebound

  • Acetaldehyde exposure

Learn more about the science behind Restore


2. End with Relief in the morning:

Relief targets any lingering effects the following day — helping you quickly get closer to 100%. Relief contains 23 mg of CBD & 130 mg of caffeine.

Take the next morning to soothe lingering:

  • “Hangxiety”

  • Stomach discomfort

  • Mild headaches

Learn more about the science behind Relief

Pro Tip: Upgrade to the R&R+ Combo and target that less-than-100% feeling from all angles!


Geonbae! (“Cheers” in Korean)
Shelby (Director of Digital Marketing)

What causes “hangxiety?”

2 months ago


Dear Cheers Community,


“Hangxiety” is an all-too-familiar feeling that happens after drinking, and can look like restlessness, irritability, and inability to focus. What’s the root of it, and how does Cheers help?

“Hangxiety” is primarily caused by GABAa rebound, an imbalance caused by drinking.

Here’s what happens:

  1. When you drink, alcohol binds to your brain’s GABAa receptors.

  2. Because alcohol is a depressant, when it leaves your system your brain tries to self-correct.

  3. This creates the opposite effect, which is excitation. This imbalance then triggers those feelings of “hangxiety.”


*DHM enters the scene.*

DHM, one of the main ingredients in Restore, binds to the same brain receptor that alcohol binds to (the GABAa). By binding to the GABAa receptor, DHM reduces GABAa rebound and therefore reduces the next-day effect of “hangxiety.” Restore contains 1,200 mg of DHM per dose (the highest amount on the market!).

Learn more about “hangxiety”


Kippis! (“Cheers” in Finnish)
Kelsey (Operations Manager)

Your questions, answered: Cheers Multi

2 months ago


Dear Cheers Community,

Today, we’re answering your top questions about our new multivitamin for drinkers!

How is Multi different from a standard multivitamin?

Multi is the first ever multivitamin designed specifically with drinkers in mind. In addition to your standard multivitamin, Multi replenishes key nutrients lost during alcohol metabolization to provide drinkers the additional care they need in their diet, which differs from non-drinker’s needs. We recommend using Multi to anyone who drinks 2+ times a week!

Shop Multi

What are the key nutrients lost during alcohol metabolization?

Levels of B-vitamins, choline, NAD+, and SAM all decrease while drinking because of their necessary roles in the metabolization of alcohol. Multi is specifically formulated to replenish these levels. Multi contains:

  • Niacin – Replenishes NAD+, which regulates circadian rhythm, manages metabolism, and plays a role in longevity & aging.
  • Betaine – Replenishes SAM, which supports healthy liver function and weight.
  • Choline – Choline is beneficial for both liver health & cardiovascular health.
  • B-vitamins — B-vitamins play an important role in maintaining good health, and have a direct impact on your energy levels, brain function, and cell metabolism.


Do a deep dive of the science


What’s the difference between Multi & Protect?

We get this question a lot! While both products are taken daily, each product serves a distinct purpose. Protect is a liver supplement that boosts your glutathione levels. Glutathione is the master antioxidant in your body and helps your body process alcohol more effectively. Multi is a replacement for your standard multivitamin and replenishes levels of B-vitamins, choline, NAD+, and SAM lost during the alcohol metabolization process.

Shop Daily Combo


Noroc! (“Cheers” in Romanian)
Seth, VP of Operations

Last Call: Get 20% off all Cheers products on Amazon!

3 months ago


Dear Cheers Community,

Did you hear? All Cheers products are 20% off on Amazon as part of our Prime Day sale! This deal ends tonight, so go grab it before it’s gone!

Shop the Amazon Prime Day Sale

Please note: unfortunately, Cheers Relief is not available on Amazon because it contains CBD, but you can get it at 20% off on cheershealth.com! Just use the code RELIEF20.

Shop Relief

Salud! (“Cheers” in Spanish)
Cole, Brand Representative

How’s your liver doing this month?

3 months ago


Dear Cheers Community,

As your largest internal organ, your liver is worth checking up on – whether you drink a little, a lot, or not at all. Want to see how it’s doing this month? We’ll help you find out through our Liver Habits Score™ quiz!

Take the quiz

As a reminder, our beverages (Restore & Elixir) are available for sale all summer long. They have all the benefits of our capsules, plus rehydration benefits and increased bioavailability of 19x! Stock up for a limited time!

Skål! (“Cheers” in Swedish)
Dalia, Creative Director

Get Cheers on sale through the weekend!

3 months ago


Dear Cheers Community,


Our 4th of July Sale runs through the end of the weekend — don’t miss your chance to get 20% off all Cheers products, including our Restore + Elixir beverages! Use the code USA20 at checkout.

Shop Now


Wishing y’all a safe & fun 4th of July weekend!



Slàinte Mhath! (“Cheers” in Scottish Gaelic)
Bekah, Wholesale Specialist

Discount valid for orders over $25. Does not apply to existing/recurring orders. Discount code valid until 11:59 PM CT 7-4-22.

Shop the Cheers 4th of July Sale!

3 months ago


Dear Cheers Community,


We’re a week out from 4th of July festivities — shop at 20% off now and get Cheers in time for the holiday! Just use the code USA20 at checkout.


Shop Now


Yes, this sale includes our beverages, too — which are available on our site all summer long!


Want extra savings? Here’s how to game the system:

Spend $55
+ Save 10% on your order
+ Extra 20% off when you use the code USA20

Spend $85
+ Save 10% on your order
+ Unlock free shipping!
+ Extra 20% off when you use the code USA20

Spend $115

+ Save 20% on your order
+ Unlock free shipping!
+ Extra 20% off when you use the code USA20

Stock Up & Save

Kanpai! (“Cheers” in Japanese)
Shelby Powell

Discount valid for orders over $25. Does not apply to existing/recurring orders. Discount code valid until 11:59 PM CT 7-4-22.

Tomorrow is the last day to buy Lightspeed Hydration

3 months ago


Dear Cheers Community,

Just a reminder that tomorrow is the last day to purchase from our hydration brand, Lightspeed, at 50% off before our site will officially be taken down on 6/18. If you’re a subscriber to Lightspeed products, your subscription account will become inactive on this date as well.

Buying product now gives you a little over a month to enjoy it before it expires on July 31. No code is needed to access the sale – we’ve applied this discount across the site already!

Shop the Lightspeed Closeout Sale

We want to personally thank you for supporting Lightspeed. As a Cheers investor, it means so much to us that you have also made an investment into bringing this brand to life. We hope you’ve enjoyed Lightspeed as much as we have!

If you have any questions about your investment, Lightspeed orders, or Lightspeed account, please reach out to hello@drinklightspeed.com and we’d be happy to help.


Stay hydrated out there,
The Lightspeed/Cheers Team

Our beverages are back online – all summer long!

4 months ago


Dear Cheers Community,

Summer is coming, so we thought we’d bring the heat – our beverages are now available for sale on our website all summer long!

Back in Stock: Our Restore beverage is designed to support your liver after alcohol consumption, plus it has the added benefit of rehydration. It’s also 19x more bioavailable than standard DHM, all thanks to our exclusive permeabilizer technology. Take it while drinking (works well as a mixer!) or after your last drink and wake up feeling like a million bucks.


Shop Restore beverage


Limited Edition: The Elixir beverage has all the same benefits of Restore, with the addition of 75 mg of caffeine. By pairing caffeine with our DHM technology, Elixir gives your mind & body an extra boost while supporting your liver & helping you feel better in the morning. Take it before or during a night out to amplify your night!

Shop Elixir beverage


Each beverage comes in the following packs (shipping is built into all pricing 🚚):

  • 4 pack - $25

  • 12 pack - $55

  • 24 pack - $95

Shop the beverages


Enjoy,
The Lightspeed/Cheers Team


P.S. The last day to purchase from our hydration brand, Lightspeed, is on Friday, June 17. That gives you 2 weeks to shop at 50% off! We’ve already applied this discount across the site, so no code is needed. All stick packs will expire on July 31, so don’t wait to get the last of the Lightspeed inventory!

Shop the Lightspeed Closeout Sale

Important Update on Lightspeed Hydration + Shop at 50% Off

4 months ago


Dear Cheers Community,

We wanted to let you know that we’ve made the difficult decision to discontinue the Lightspeed brand after our latest run expires on July 31.

When we created Lightspeed, we were passionate about bringing a unique, innovative hydration product to market based on modern science – and we think we accomplished that quite well. We’re extremely proud of our formula and the stunning design work that went into creating the brand! We do hope that one day Lightspeed can be brought back into production, but at this time it makes the most sense to pause operations indefinitely.

As we mentioned in our shareholder letter, discontinuing Lightspeed ultimately means that we will focus more of our time, energy, and resources on building the future of Cheers and expanding our presence within alcohol-related health. Maximizing shareholder value remains our top priority!

As we begin our brand closeout, we wanted to communicate a few details around what you can expect over the next few months.

Closeout Sale - Shop at 50% off!
We’re doing a big closeout sale from now until Friday, June 17 to get rid of remaining inventory. Our 50% off discount is automatically applied on the site. All Lightspeed product will expire on July 31, so we encourage you to share these stick packs with your family & friends over the next month!

Shop the Sale

Beginning Now: Final subscription shipments will be sent out and subscribers will receive a 50% off discount on this last order.

Friday, June 17: This is the last day to order Lightspeed before we transition our brand offline.

Saturday, June 18: Our site will officially be taken down & all subscription accounts will become inactive.

We want to personally thank you for supporting Lightspeed. As a Cheers investor, it means so much to us that you have also made an investment into bringing this brand to life. We hope you’ve enjoyed Lightspeed as much as we have!

If you have any questions about your investment, Lightspeed orders, or Lightspeed account, please reach out to hello@drinklightspeed.com and we’d be happy to help.


With gratitude,
The Lightspeed/Cheers Team

Get 20% off Cheers during our Memorial Day Sale!

4 months ago


Dear Cheers Community,

Memorial Day is coming up, and for many, that means having the day off to reflect on our freedom and raising a glass to the courageous men & women who sacrificed their lives to protect our country.

We wanted you to be able to stock up before the big weekend, so we’re giving you 20% off all Cheers products from now until Memorial Day (May 30). Just use the code FREEDOM at checkout!

Shop Now

PSA – If you’re planning on enjoying some cocktails/beer/wine/alcohol of your choice, this is a perfect chance to test run our new product, Relief! Because let’s face it, sometimes Restore alone can’t get you fully back to 100% the day after drinking.

Relief is meant to be taken the next morning to help you quickly get back to feeling your best.

Each dose contains:

  • 23 mg of CBD Isolate

  • 1,000 mg of ginger (the same clinically tested amount as Dramamine Non-Drowsy)

  • 130 mg of organic caffeine (the same as in 2 caplets of Excedrin Extra Strength)

  • 162.5 mg of L-theanine (the ingredient found in green tea that makes the caffeine less intense)

  • 180 mg of peppermint oil 

  • Plus, a typical dose of B-vitamins and electrolytes


Try it out at 20% off for a limited time: Get Relief


Sláinte! (“Cheers” in Irish)
Leah, Design Specialist


Discount valid for orders over $25. Does not apply to existing/recurring orders. Discount code valid until 11:59 PM CT 5-30-22.

Please note: Because Relief contains CBD, you’re required to be 21 years or older to purchase and we legally cannot ship Relief to Alaska, Iowa, or Utah. 

Finally, next day relief after drinking.

5 months ago


Dear Cheers Community,

In case you missed it, last week we released a next day alleviation product called Cheers Relief!

Relief is both a direct & indirect result of a customer/investor survey we sent out last year, of which ~70% of respondents voted for a next day remedy product.

Relief is designed to be taken the day after responsible alcohol consumption if you still feel less than 100%. Our formula utilizes the power of CBD, caffeine, ginger, and L-theanine to help ease those next day effects — soothing your mind & body and giving you fast alleviation.

The use case for Relief is two-fold: 1) if you forget to take Restore, or 2) if you took Restore, feel 50% better, but still really need that next 50%. The powerful combination of Restore & Relief is part of an essential toolkit for anyone who drinks!

Each dose of Relief contains:

  • 23 mg of CBD Isolate

  • 1,000 mg of ginger (the same clinically tested amount as Dramamine Non-Drowsy)

  • 130 mg of organic caffeine (the same as in 2 caplets of Excedrin Extra Strength)

  • 162.5 mg of L-theanine (the ingredient found in green tea that makes the caffeine less intense)

  • 180 mg of peppermint oil 

  • Plus, a typical dose of B-vitamins and electrolytes


How to take: Take 3 capsules the day after responsible alcohol consumption to ease those less-than 100% feelings & general discomfort.

Relief is available for purchase now on our site. We can’t wait for you to try it and we’d love to hear what you think! And if you need some proof that it works, here’s a recent review that we’re pretty obsessed with:

“um HI. Long time listener, first time caller here. I just tried your new ‘relief’ product and HOT DAMN. Where have you been all my life? You’ve literally moved me to the point of limericking:

There once was a brand called Cheers
Which pairs nicely with a coupla beers
Hangxiety! So long!
Brain fog? Be gone!
Your liver will thank you for years.

Anyway, you nailed it. Thanks for existing.”

Get Relief

Please note: Because Relief contains CBD, you’re required to be 21 years or older to purchase and we legally cannot ship Relief to Alaska, Iowa, or Utah. 


Cheers,
The Cheers Management team

Introducing Cheers Multi: The first multivitamin for drinkers!

5 months ago


Dear Cheers Community,

In case you missed it, we have another new product we’d like to introduce! Meet Cheers Multi, the first multivitamin specifically created for drinkers.

This product was our 2nd highest request from a customer survey sent out last year, with ~50% of votes cast for Multi as a requested product release!

Multi contains all the benefits of the standard multivitamin, plus key nutrients that are commonly lost during alcohol metabolization.

The ingredients in Cheers Multi give drinkers the additional care they need to stay healthy. Choline, SAM, and NAD+ are necessary for your overall health. Collectively, they maintain healthy liver function, regulate sleep, manage metabolism, and play a role in longevity & aging. Drinking depletes levels of these, causing drinkers to become more deficient in them over time.

Cheers Multi helps bridge this specific nutritional gap to support overall health & wellness for regular alcohol-enjoyers, making it the first of its kind on the market. Not to mention, it saves you the trouble of having to take multiple supplements to meet your health needs. If you enjoy alcohol 2-3+ times per week, consider replacing your current multivitamin with Cheers Multi!

How to take: Take 2 capsules daily, with food. If you’re already taking a standard multivitamin, replace that with Multi. (yes, our chlorophyll capsules are vegetarian!)

We hope you enjoy Multi as much as we do. As regular drinkers ourselves, we think this is such a great staple in supporting your overall alcohol-related health!

Get Multi


Cheers,
The Cheers Management team


P.S. In case you missed it, we released another new product last week called Cheers Relief. Relief is designed to be taken the day after responsible alcohol consumption and harnesses the power of CBD, caffeine, ginger, and L-theanine to quickly get you closer to 100%. Available now!

Cheers’ 2021 Annual Reporting + New Product Launches!

5 months ago


Dear Cheers Investors,

As CEO of Cheers, it is my unique honor & privilege to complete Cheers’ first-ever annual reporting to our 1,500+ investors.

Whether you invested a few hundred dollars in this recent round of funding or a few hundred thousand dollars in previous rounds, you are a part-owner in this business and your management team feels the full weight of that responsibility.

Our 2021 annual reporting has 3 main parts: 1) our Form-C AR (AR means “annual report”), 2) our audited financials, and 3) our shareholder letter. You can find all of them on our newly-minted investor relations page (cheershealth.com/investor-relations) on our website, which can be accessed by going directly to the URL, or from a link on our footer at cheershealth.com. 



We hope that you take the time to read and engage with this year’s reporting materials regarding our business. Like all businesses, you will find that Cheers is experiencing both opportunities and threats simultaneously. It’s a long journey and we believe that the best is still yet to come!

In fact, we’re celebrating the launch of 2 new products today – now live on our site! We’ve been dreaming up these products for quite some time, and we’re so excited to share them with you. One is a next day alleviation product called Relief, which contains CBD & caffeine and helps you get closer to 100% the day after drinking. The other is a multivitamin specifically for drinkers, called Multi. Multi contains all the benefits of the standard multivitamin plus key nutrients that are commonly lost during alcohol metabolization – making it the first of its kind.

The development of Relief & Multi was also influenced by our investor/customer survey — we appreciate everyone who took the time to give us their feedback to make these products a reality! Both are available starting today, so you’ll be one of the first to try them out. Check out Relief & Multi, now available for purchase!

I can’t post this update without giving a HUGE, well-deserved shoutout to to our VP of Operations, Seth, who has worked tirelessly & diligently over the past few months to prep these documents. He is essential to the day-to-day success of Cheers, and we are incredibly grateful to have him.

As we have been, we will continue to post updates frequently and answer questions here on our StartEngine page during the first week of each month. We look forward to seeing what progress we can make together this 2022!


Sláinte! 🍻 (“Cheers” in Irish)

Brooks Powell
Founder & CEO

Not a joke...new products coming soon!

6 months ago


Dear Cheers Investors,

We have some exciting news to share, and it’s no joke…we’re dropping some new products for you very soon.

That’s right, we’re adding to the family, and we want you to be the first to know!

Some of these are the direct result of a customer/investor survey that we sent late last year, which makes us really excited. We recognize that the potential of the alcohol-related health category is far more expansive than just our three great products we’ve built the Cheers brand around so far. As we continue to build and grow this category as a whole, it’s important to us that our future products & offerings reflect the desires and feedback of our customers and investors.

If you aren’t yet subscribed to our texts, make sure to sign up & be the first to get notified when our new products drop!

By signing up via text, you agree to receive recurring automated promotional and personalized marketing text messages
(e.g. cart reminders) from Cheers at the cell number used when signing up. Consent is not a condition of any purchase.
Reply HELP for help and STOP to cancel. Msg frequency varies. Msg & data rates may apply. View Terms {http://attn.tv/cheers/terms.html} & Privacy {https://attnl.tv/p/wvr}

Subscribing to Cheers texts is super easy. Just text CHEERS to 98971 or you can click this link.

—--

It is pretty surreal to think that exactly a year ago, we were preparing our Online Public Offering to go live. 2021 was quite the journey, but one thing I am grateful for is that I now have a community of investors with whom I get to share it! Thanks for choosing to be a part of the Cheers story – more to come. :)


Proost! ("Cheers" in Dutch)
Brooks (Founder)

P.S. As you might be anticipating, we are actively finalizing our first annual investor report to be released in Q2. This will include a full-length summary of our 2021 financials as well as extensive yearly commentary by our leadership team. You can expect an email update containing this information soon, so be on the lookout for that.

For a more detailed overview of our investor “house rules” and what you can expect from our communications, we encourage you to read this blog post!

Why we decided to change our packaging

6 months ago


Dear Cheers Community,

You may have noticed some changes to our packaging recently.

There are 2 main reasons for this:

  1. As we expand into retail, switching to plastic packaging and removing the blue dye wordmark from our capsules are both important steps to accommodate retailers’ needs and meet the necessary guidelines for approval.

  1. The switch to plastic also means less chance for breakage during shipping, which is helpful to both our customers and to our retail partners.


Our promise to you:

  • Our formulas remain the exact same! Transparency, efficacy, and quality continue to be our priority at every step, from formulation to shipping.

  • We are not compromising the eco-friendly nature of our packaging, either. Our new PET bottles are recyclable and we strongly encourage you to recycle after use!


This is all part of our plan in making Cheers accessible to you in major retailers across the nation – a vision that makes us very excited! Your support is greatly valued during this time of growth.

If you have any questions that you’d like to share with us, please don’t hesitate to reach out to hello@cheershealth.com.


Cheers,
The Cheers Management team

Use the code LUCKY for 20% off your order!

7 months ago


Dear Cheers Community,

St. Patrick’s Day is next Thursday! In honor of this drinking holiday, we’re running our first sale of the year and giving you 20% off through the end of the weekend. Make sure you’re stocked up on your favorite Cheers products for the festivities! Use the code LUCKY at checkout.

Shop Now

Want extra savings? Here’s how to get the most out of our sales:
Game the system by stacking our everyday quantity discounts with our St. Paddy’s Day Sale!

Spend $55 ➡️
+ 🤑 Save 10% on your order
+ ☘️ Extra 20% off when you use the code LUCKY

Spend $85 ➡️
+ 🤑 Save 10% on your order
+ 🚛 Unlock free shipping!
+ ☘️ Extra 20% off when you use the code LUCKY

Spend $115 ➡️
+ 🤑 Save 20% on your order
+ 🚛 Unlock free shipping!
+ ☘️ Extra 20% off when you use the code LUCKY

Shop Now


This sale will be gone in a pinch – take advantage of it while it’s here!


Sláinte! ("Cheers" in Irish)
Cole (Brand Representative)

Discount valid for orders over $25. Does not apply to existing/recurring orders. Discount code valid until 11:59 PM CT 3-13-22.

Help get Cheers into Trader Joe's

8 months ago

Dear Cheers Investors,

We have a quick favor to ask of you as we ramp up our 2022 retail expansion efforts – and we think it’ll be mutually beneficial, too!

Want to see Cheers carried in Trader Joe’s? They take new product requests seriously if they’re getting them often, so we’re asking all of our investors to fill out their short product feedback form so that we have the best chance of being accepted.

If you can spare 5 minutes to help us, we’d really appreciate it!

Here’s what you’ll do:

1. Go to the product request form here. In the form, select “Feedback Type” as Product Kudos/Suggestions/Requests and “Type of Product Feedback” as Product Request.


2. Then, fill out the “Product Name” as Cheers, enter your zip code or city & state, and leave a short comment explaining why Trader Joe’s should carry Cheers in-store. Don’t worry about filling out the Product SKU or Best By Date/Lot Code.

Take me to the form

We’re convinced that we have the strongest team of investors at our side, so thank you in advance for helping us. It’s pretty exciting to think that you might soon be able to pick up Cheers in a Trader Joe’s near you!


Salud! (“Cheers” in Spanish)
Bekah (Wholesale Specialist)

Number of drinks per week: why it matters

9 months ago


Dear Cheers Community,

Did you know? More alcohol consumed per week correlates with a greater risk for liver disease.

Several studies can point to the correlation between more alcohol per week & greater risk for liver disease. That’s why, when you go to the doctor, they ask you: “how many drinks per week do you have?”.

This then begs the question: how much alcohol does it take to develop liver disease? Well, the answer isn’t as simple as you’d expect.

Here’s a fun fact: Early researchers believed that they should measure the total amount of alcohol consumed over a lifetime to help answer this question. But, later research proved that this was far too simplified. A much more accurate metric is to monitor your drinks per week—not lifetime consumption.

In a recent Danish study, researchers recruited a sample of 3,285 Danish men and women aged 30–79 years old to study weekly alcohol consumption habits and the risk of future liver disease. They divided the men and women into groups based on the amounts of drinks per week, then looked at how many men and women went on to develop liver disease/cirrhosis 12 years later.

Here’s what they found:



Alcoholic liver disease is the accumulation of liver fat resulting from drinking too much. It’s the first stage in the liver’s march towards alcoholic cirrhosis, which is an irreversible change to the liver that causes it to cease working properly.

The obvious correlation:
On average, more drinks per week led to a higher likelihood of liver cirrhosis.

The more interesting finding:
The rate of cirrhosis risk is not linear – it magnifies with each increasing threshold of drinks per week.


Distilled down, this means:

  1. There is a dose-dependent relationship between alcoholic drinks consumed per week & the likelihood of developing liver disease.

  2. Risk of liver disease & weekly alcohol consumption appears to have a threshold effect, with the risk compounding as the number of drinks per week increases.


If you want to read more about this study, we just released some new liver health content on our blog in conjunction with our Liver Habits Score™ launch last week. Check out the full article here!


And if you’re curious about how your liver habits score, we invite you to take the Liver Habits Score™ quiz now. ➡️


¡Pura Vida! (“Cheers” in Costa Rican)
Leah (Design Specialist)


P.S. We’re giving you $5 off Protect during the month of January! Just use the code LIVERHABITS at checkout on cheershealth.com.
Discount code valid until 11:59 CT 1-31-22 and only applies to Cheers Protect. Does not apply to existing/recurring orders.

Introducing: The Liver Habits Score™

9 months ago


Dear Cheers Community,

As a startup focused on alcohol-related health, we don’t believe there is a company better situated to tackle the habits and risk factors surrounding liver health. While we currently sell products that support your liver and help you feel better after drinking, we feel it’s equally important that we help empower customers to prioritize their overall health in ways extending beyond the direct benefits of our products.

We are very excited to introduce to you The Liver Habits Score™, a special project we’ve been working on for the last year.

Our Liver Habits Score™ quiz will help you understand how your daily activities such as exercise, diet, and alcohol consumption are potentially affecting your liver health.

After taking the quiz, we’ll give you personalized results mapping out your habits in 3 categories: alcohol consumption, BMI & exercise, and diet & eating habits. Along with your score, we’ll also recommend new habits that could reduce the risks of liver disease and provide additional resources that dig into the science behind each recommendation.

Altogether, our goal is threefold:

1) To help people see how their liver 
health risks are trending month-to-month.

2) To help ensure negative liver health does not 
surprise anyone before it’s too late.

3) To offer best practices to help people see
 specific areas of their lifestyle that can potentially improve
 their overall liver health.

This is all part of our vision of creating a world where everyone can enjoy alcohol throughout a long, healthy, and happy life!

Start the quiz

Your liver is the largest (and hardest working) internal organ, which is why it’s important that we prioritize it. We hope that this is a helpful resource to you in the new year (and beyond!).

As you interact with the quiz and educational content, we’d love to hear your thoughts, as well as any feedback you’d like to share.

Additionally, in honor of our Liver Habits Score™ quiz launching, we’re giving you $5 off Protect during the month of January! Just use the code LIVERHABITS at checkout on cheershealth.com.


Kanpai! (“Cheers” in Japanese)
Brooks (Founder)


Discount code valid until 11:59 CT 1-31-22 and only applies to Cheers Protect. Does not apply to existing/recurring orders.

Are you stocked up on Cheers for New Year’s Eve?

9 months ago


Dear Cheers Community,

A new year calls for a re-stock on Cheers. Start 2022 on the right foot by making sure you have enough Cheers on hand for NYE! We’re running a sale on Amazon right now to help get you prepped for the festivities.

Save 15% when you buy on Amazon through the New Year. Order on Prime to get it in time!

Shop on Amazon

Wishing you good health, great times, and more great moments worth ‘Cheers-ing’ to in 2022.


Priekā! (“Cheers” in Latvian)
Leah (Design Specialist)

For the last-minute shopper: Get 20% off when you shop on Amazon Prime

9 months ago


Dear Cheers Community,

We know there are probably some last-minute shoppers out there, so we wanted to make it easy to get what you need. Order on Amazon Prime today and look for the “delivery by Christmas” message + get 20% off select products – our gift to you!

Order on Amazon Prime

We hope this week is full of holiday Cheers!


Geonbae! (“Cheers” in Korean)
Eric (Manager of Finance & Analytics)


P.S. Curious why you don’t feel very merry & bright the day after drinking? We published an article outlining the anatomy of a hangover. If you’re up for an interesting read, you can check it out here.

Still searching for last-minute gifts?

9 months ago


Dear Cheers Community,

The holidays always have a way of sneaking up on us, and let’s face it – life is busy! Lucky for you, we still have a way to get Cheers to your doorstep by Christmas time (and it doesn’t require braving those last-minute holiday crowds).

To get delivery by Christmas:

1. Order on Amazon Prime today.
Take advantage of convenient ordering & fast shipping!

Shop on Amazon Prime


2. Shop at 20% off on our website + upgrade your shipping to next day delivery.
Just use the code HOHOHO at checkout to receive 20% off your order.

Shop at 20% off

Whether you’re shopping for a last-minute gift or partaking in some good ‘ol holiday retail therapy, there’s nothing better than spreading some holiday Cheers this year.


Santé! ("Cheers" in French)
Shelby (Director of Digital Marketing)


Need a quick gift idea? Pair Cheers with their favorite alcohol and call it a day!

Shop our new single serve offerings at 20% off & spread some holiday Cheers!

10 months ago


Dear Cheers Community,

We’re making our way into the home stretch of holiday shopping. Take advantage of our best holiday deals while they’re still here!

We recently brought back our Single Serve 12-Dose Boxes to the site, as well as some new product offerings just for the holidays! If you need any easy stocking stuffers, plan to travel during the holidays, or just want to share some holiday Cheers with the upcoming festivities, we’ve got you covered.

Want 20% off?

Use the code HOHOHO at checkout for 20% off your order. Spend $145 and we’ll bump your discount up to 25% off (yes, you also get the everyday quantity discount! Savings on savings).

Shop Now

Discount valid for orders over $25. Does not apply to existing/recurring orders. Discount code valid until 11:59 CT 12-31-21.

Wishing you a warm & happy holiday season!


Proost! ("Cheers" in Dutch)
Cole (Brand Representative)

Get 20% off through the weekend during our Black Friday sale event!

10 months ago


Dear Cheers Community,

On behalf of the Cheers management team, we’d like to raise a toast and extend a very Happy Thanksgiving to you and yours! We are so thankful for you – your support has been invaluable this year. We hope today is full of good food, holiday spirits, and people you love!

Snag 20% off through the weekend!

If you want to do some holiday shopping this weekend, our Black Friday sale is still going strong on cheershealth.com. Just use the code BFCM21 for 20% off your order! Sale ends on Monday.

NEW! pricing tier unlocked:

We also unlocked a new pricing tier for the holidays. Spend $145+ and get an additional 25% off on top of our 20% off BFCM21 code. That’s over $70 in savings – a deal you don’t want to miss!

We’re excited to spread holiday Cheers this season, and we hope you’ll join us in giving the gift of “feeling better tomorrow” to all of your alcohol-enjoying family & friends.


Terveydeksi! ("Cheers" in Finnish)
Seth (VP of Operations)

Discount valid for orders over $25. Does not apply to existing/recurring orders. Discount code valid until 11:59 CT 11-29-21.

Shop the Early Black Friday Sale + New Pricing Tier Unlocked!

11 months ago


Dear Cheers Community,

Let the holidays begin: our Black Friday Sale starts now! Get 20% off your entire order when you use the code BFCM21 on cheershealth.com.

We also unlocked a new pricing tier for you early birds, and the savings on our already big quantity discounts are now even bigger:

Get an extra 25% off your order when you spend $145 (that’s $70+ in savings when you stack on our BFCM21 code).

Shop Now

Here’s the savings breakdown on 5 bottles of Restore:


Savings: $70! That makes each bottle $21 (only $1.75 per dose!).


Why offer such big sales?

With the holidays gearing up (and with longer shipping times ahead), we wanted to make gift-giving as easy as possible for you. Additionally, as an investor, spreading the good news about Cheers to friends, family, and co-workers is one of the best and most natural ways that our business grows!

As you start getting ready for the holidays, we hope that you consider Cheers as a gift for all of your alcohol-enjoying friends & family.


Kanpai! ("Cheers" in Japanese)
Shelby (Director of Digital Marketing)


Discount valid for orders over $25. Does not apply to existing/recurring orders. Discount code valid until 11:59 CT 11-29-21.

Our Biggest Sale Ever: SAVE AN EXTRA 30%!

11 months ago


Dear Cheers Community,

Our biggest sale of the year is happening now over at cheershealth.com. With the holidays gearing up, it is the perfect time to give the gift of Cheers to your friends and family!

For a limited time, get an extra 30% off your order when you buy 5+ bottles (that’s 44% off when you stack on our everyday quantity discount!). Just use the code GOBIG30 at checkout.

This is our best deal of the season (and the biggest sale we’ve ever done), and it’ll be gone before Black Friday!

Shop Now



Give the gift of Cheers this year!

The holidays are starting early this year, and with longer shipping times ahead, we want to make gift-giving as easy as possible for you. Cheers is the perfect, thoughtful gift for anyone who enjoys a drink or two. Pair with a bottle of their favorite alcohol and you are ready to go!

Beat the holiday rush and get your shopping done now!


Sante! ("Cheers" in French)
Dalia (Creative Director)

Discount valid for orders with a minimum quantity of 5 units. Does not apply to existing/recurring orders. Discount code valid until 11:59 CT 11-14-21.

Cheers Investor "House Rules"

11 months ago


Dear Cheers Community,

The last few weeks here at the Cheers HQ have been a flurry of excitement. We have been working to close out the final details on this Reg CF raise, wrap up the year on a healthy foot with the upcoming holiday season, and continue our focus on setting roots for retail expansion.

Beyond that, we have some interesting ideas in expanding the category of alcohol-related health, as you have seen from our recent customer/investor blog post & survey about new potential Cheers products.

We’re happy to report that the ideas our management team are most excited about are shared with similar enthusiasm by those that filled out the survey. While I believe our management team has both the duty and the discretion to pursue anything we believe will help generate the best return for our shareholders, it’s always refreshing to see strong alignment between our ranks of shareholders and management. Alignment isn’t necessary, but it sure does make the road more enjoyable! The future of alcohol-related health is innovative & expansive, and we’re excited to roll up our sleeves and get to work on it.

In the meantime, as your CEO, I wanted to share some things I’ve been thinking through regarding investor communications. This will include how we plan to conduct investor reporting for all who invested in our recent 2021 Regulation CF fundraising round. I invite you to read the full blog post outlining our “Investor House Rules” here.


Propino! (“Cheers” in Latin)
Brooks (Founder)

We’d love your feedback on the future of alcohol-related health!

11 months ago


Dear Cheers Community,

As a leading alcohol-related health brand, we stand by our vision of "a world where everyone can enjoy alcohol throughout a long, healthy, and happy lifetime" and understand the benefits of moderating alcohol consumption, participating in a dry month, or for some, abstaining from alcohol entirely. Additionally, we believe there's a great opportunity to develop innovative products that support one’s alcohol-related health in new, functional ways.

We wrote a blog post outlining our thoughts surrounding the topic, as well as how we envision building the category of alcohol-related health as a whole. We invite you to read it here!

How you can help us right now:

If you have 2 minutes to help us, we’re asking all of our investors & customers to first read this blog post, and then complete this short survey that we’ve created here. We'd love your feedback surrounding the topic of alcohol-related health & Cheers’ role in building the future of this category.

Thanks in advance, and we appreciate your continued support!

Budmo! (“Cheers” in Ukrainian)
Brooks (Founder)

Cheers successfully raised $1.8m+ in latest funding round!

12 months ago


Dear Cheers Community,

It is with great excitement and gratitude that we announce our closing of a successful crowdfunding campaign on StartEngine. Over the course of 4+ months, we saw 1,600 investors join together to raise over $1.8 million in committed capital, all united towards the mission of growing the category of alcohol-related health.

Here are some other major milestones during the course of our campaign:

We successfully launched our newest product, the Cheers Restore beverage! We’re really proud of it, as it unlocks DHM’s bioavailability by up to 19x through our patented permeabilizer technology exclusively licensed with an Ivy League University. The beverage isn’t currently sold on our site, but we may offer it for a limited time in the near future!

Our new beverage was the perfect product to launch our retail expansion efforts. We are now present in over 72 locations as well as national delivery apps like Gopuff, DoorDash, UberEats, and FastAF.

We also launched a new hydration brand called Lightspeed, bringing you a healthier, science-backed, modern, and sugar-free hydration solution.

And we’re just getting started. (stay tuned for more product launches coming soon!)

Needless to say, we have much to celebrate as a Cheers community. If you invested with us, we want to extend our sincere thanks for your support, messages of encouragement, and belief in the Cheers brand. We can’t wait to see all that we can accomplish together!

Have any questions for us? Over the next few weeks, we’ll be transitioning off of the StartEngine platform. The best way to reach us moving forward is by emailing us at investors@cheershealth.com.

If you were part of this last disbursement of funds, you can expect your discount codes and swag kits to ship very soon.

In the meantime, raise your glass, and let’s Cheers to a bright future ahead!


With gratitude,
The Cheers Management team

CLOSING TONIGHT: Invest in Cheers!

12 months ago


Dear Cheers Community,

As you might have seen, our crowdfunding campaign is closing tonight on StartEngine, which means that you have less than 24 hours to invest in Cheers or top off your current investment!

We have been so humbled by the excitement and support of our friends, family, and loyal customers during our campaign. To date, we have raised over $1.75 million in reserved investments from over 1,525 investors!

To all of our current and potential investors, we’re excited to be leading this alcohol-related health movement together! This has been a fun ride and we can’t wait to see what the future holds.

Thanks for joining us on this journey!


From our family to you,
Cheers HQ

Less than 48 HOURS LEFT to invest in Cheers!

12 months ago


Dear Cheers Community,

We have less than 48 hours left before our Online Public Offering officially closes on Thursday, September 30! If you’re considering making an investment in Cheers or topping off your current investment, the time is now!

It’s not too late to access bonuses! Get rewarded for investing more into Cheers.

Missed our Early Bird Bonuses? No worries, you can still receive bonuses the more you invest:

$1,000 Investment Tier

  • 8% bonus shares

  • 10% off all Cheers products sold on our website for 1 year


$2,500 Investment Tier

  • 10% bonus shares

  • 15% off all Cheers products sold on our website for 1 year

  • Cheers swag kit


$5,000 Investment Tier

  • 12% bonus shares

  • 20% off all Cheers products sold on our website for 1 year

  • Cheers swag kit


Cheers to being on this journey together!


Na zdrowie! (“Cheers” in Polish)
Bekah (Wholesale Specialist)

Heads up! Our beverage packs will be gone from our website in less than 72 hours! ⏰

12 months ago


Dear Cheers Community,

We wanted to remind you that our beverage packs will be gone from our website in less than 72 hours. Make sure to order them while you still can (available in both 4-pack and 12-pack) as we anticipate the closing of our Online Public Offering! This promo ends on Thursday, September 30.

Order now ➡️

Here’s what people are saying about it:

“I’d agree the capsules make me feel 50% better but I’d say the drink made me feel 100% better. Plus it tasted so good I was wishing there was more when I finished the can.”

“I was already a believer and now even more so with this new and exciting product!”

“Cheers just stepped up the game with the beverage. Cannot believe how good it tastes and works just as great as the tablet form. I love how I can end a fun night with a Restore Beverage instead of that last beer.”

By the way: Our Online Public Offering is still live for a limited time. 🍻 Don’t miss this exciting chance to become a Cheers investor and help further our mission of “bringing people together by promoting fun, responsible, & health-conscious alcohol consumption.”


Budmo! (“Cheers” in Ukranian)
Kelsey (Operations Manager)


Please note: This testimonial may not be representative of the experience of other customers and is not a guarantee of future performance or success.

You can still invest in Cheers before this Offering ends ⏰

about 1 year ago


Dear Cheers Community,

Our Online Public Offering is nearing its end. Don’t wait to make an investment in Cheers or top off your current investment! As always, if you have any specific questions about our offering, you can check out our forum of already answered questions or leave yours in a new comment on our offering page – we do our best to respond within one business day!

📦 Last Call! Our Cheers Restore Beverage is available on our website for 4 more days!

Also, in case you missed it: we’ve decided to sell our beverage as a standalone product for a limited time on our website! Utilizing our new, exclusive permeabilizer technology, the Cheers Restore beverage is up to 19x more bioavailable than pure DHM. Plus, it has added rehydration properties! Get our beverage while you still can (promo ends on Thursday, September 30) available in both 4-pack and 12-pack options!

Buy it here

Please note: This offer is available for a limited time only. Limit one item per order. Cannot be combined with other discounts or promotions.


Thanks for joining us in leading the alcohol-related health movement! We’re excited for all that’s to come.


Skål! (“Cheers” in Swedish)
Cole (Brand Representative)

Invest in Cheers before our offering closes! 🤝

about 1 year ago



Dear Cheers Community,

Our Online Public Offering is still open for a limited time. Don’t miss your chance to invest in Cheers!

Here are just a few other perks when you become a Cheers investor:

  • The ability to join the journey of a company you love ❤️

  • Access to investor updates that will be shared through our funding portal page 🎊

  • Potential deals and sneak peeks of new products that may be offered first to investors due to limited supply 🎁

  • A year-long discount code on Cheers’ products on its website that will be given to investors of specific investment tiers 📆

  • Investor kits of product and swag that will be given to investors of specific investment tiers 🍺


Since 2017, we’ve helped over 300,000 customers enjoy alcohol on their own terms, selling over 13 million doses and $25 million in revenue. By investing in Cheers, you’re helping us push our mission forward in bringing people together by promoting fun, responsible, & health-conscious alcohol consumption. We hope you’ll consider joining us in our journey through an investment and help lead the next wave of alcohol-related health together. We can’t wait to see what’s in store!


Skål! (“Cheers” in Swedish)
Shelby (Director of Digital Marketing)

Notice of Funds Disbursement

about 1 year ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Cheers has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Cheers be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Cheers named InnovationMap’s Startup of the Year & finalist in Houston Business Journal’s 2021 Fast 100! 🔥

about 1 year ago


Dear Cheers Community,

It is with great excitement that we announce our recent awarding of “The People’s Choice: Startup of the Year” by InnovationMap Houston. This honor is pretty special for us, as it celebrates the best of Houston innovation – and the people who power this growing ecosystem.

Cheers was also named a finalist in the Houston Business Journal's 2021 Fast 100! 🍻 This award celebrates Houston's fastest-growing companies that have been operating for at least 5 years, generate over $1m in yearly revenue, and are based in the Houston metropolis.

While it hasn't yet been announced what position we placed yet among the 100 qualifying companies, we're quite excited to see the results. It's been a great ride since our start in 2017! 🎉

Thanks to our phenomenal management team, employees, investors, customers, vendors, and supporters for helping to make this happen. 🥂 🍾

By the way, our Online Public Offering is still open for a limited time. Don’t miss your chance to become an investor in Cheers while you can! For a limited time, you can also order the Cheers Restore beverage as a standalone product on our website. 📦🎉 Many of you purchased our investor bundles with the beverage and loved it! So, as we anticipate the closing of our crowdfunding campaign, we’ve decided to sell our beverage in 4-pack & 12-pack options for a limited time on our website!

You can order the beverage here: https://cheershealth.com/products/restore-beverage


Slàinte Mhath (“Cheers” in Scottish Gaelic)
Seth (VP of Finance & Operations)


P.S. Get 20% off your favorite Cheers products through the end of our offering. Just use the code INVEST20 at checkout on cheershealth.com. Discount valid for orders over $25. Does not apply to existing/recurring orders. Offer cannot be combined with any other ongoing offer/promotion/discount, including the Cheers Restore beverage cans. No investment is required to use this discount code.

Make sure your investment is confirmed! Here’s how to check: ✅

about 1 year ago


Dear Cheers Community,

Good news: we’re nearing the end of our Online Public Offering and are preparing for our final disbursement of funds! 🎉 Before our funding round closes, we recommend checking to make sure your investment is confirmed (it should only take a few minutes!):


1. Log in to your StartEngine account. Click your name in the top right-hand corner and then click "View My Investments.”


2. Check the status of your investment to make sure it’s marked in green as “Funds Invested.” You should see a blue button to “View Investment.”

If your investment status is marked as “Incomplete” in orange and you would like to complete it, just click the orange button to confirm your investment.

If we haven’t said it enough, we’re so glad to have you as a part of the Cheers family. Your support and encouragement as an investor has been invaluable in this process! If you’re still considering an investment in Cheers, you don’t want to wait too long. Our Online Public Offering is closing soon, so get your investment in while you can!


Shop the potential investor sale

In celebration of our Online Public Offering, you can also use the code INVEST20 for 20% off on cheershealth.com. We’re so excited to have you along for this journey, and we want you to get your favorite Cheers products at the best deal!

Discount valid for orders over $25. Does not apply to existing/recurring orders. Offer cannot be combined with any other ongoing offer/promotion/discount, including the Cheers Restore beverage cans.


Salud! (“Cheers” in Spanish)
Eric (Manager of Finance & Analytics)

For a limited time, order the Cheers Restore beverage on our website! 📦🎉

about 1 year ago


Dear Cheers Community,

As soon as we announced the release of our new Cheers Restore beverage back in May, people shared our excitement, hoping to purchase it directly through our website. However, due to the current high COGS and shipping costs of shipping the beverage, we decided to pair the beverage with our lightweight products to make shipping costs more manageable.

Many of you purchased these investor bundles and loved the beverage! So, as we anticipate the closing of our crowdfunding campaign, we’ve decided to sell our beverage as a standalone product for a limited time on our website!

Utilizing our new, exclusive permeabilizer technology, the Cheers Restore beverage is up to 19x more bioavailable than pure DHM. Plus, it has added rehydration properties! Be among the first to order the beverage cans on our website (available in both 4-pack and 12-pack options) as we celebrate our crowdfunding campaign coming to a close!

Our Cheers Restore beverage:

  • Reduces GABAa rebound

  • Increases acetaldehyde metabolism

  • Promotes liver support

  • Reduces hangxiety

  • Reduces brain fog

  • Replaces electrolytes

  • Assists in rehydration

  • Helps you feel your best


You can order it here: https://cheershealth.com/products/restore-beverage

Please note: This offer is available for a limited time only. Limit one item per order. Cannot be combined with other discounts or promotions.

In case you missed it:

Our Online Public Offering on StartEngine is closing soon. Don’t miss this exciting chance to become a Cheers investor and help further our mission of “bringing people together by promoting fun, responsible, & health-conscious alcohol consumption.”

In celebration of our Online Public Offering, you can use the code INVEST20 for 20% off on cheershealth.com. We’re so excited to have you along for this journey, and we want you to get your favorite Cheers products at the best deal!

Discount valid for orders over $25. Does not apply to existing/recurring orders. Offer cannot be combined with any other ongoing offer/promotion/discount, including the Cheers Restore beverage cans.


Geonbae! (“Cheers” in Korean)
Shelby (Director of Digital Marketing)

Closing soon: Invest in Cheers 🍻

about 1 year ago


Dear Cheers Community,

The past 4 months of our raise on StartEngine have been quite an exciting time in our company. To date, we’ve raised over $1,500,000 in committed funds from over 1,350 investors! 🎉 This next chapter of Cheers is bustling with excitement and we can’t wait to watch it unfold.

We wanted to let you know that our Online Public Offering is set to close on Thursday, September 30.

If you’ve already invested over $1,000 but have not yet received your discount and/or swag kits, those will be sent out shortly after our closing date, so be on the lookout for those soon. 🚚

If you’re still considering an investment in Cheers, the time is now! Don’t miss your chance to become a Cheers investor while you still can. Note that an investor may cancel an investment commitment for any reason until 48 hours prior to our close date, unless we have already disbursed your funds previously.

Cheers to being on this journey together! 🥂


Noroc! (“Cheers” in Romanian)
Hank (Chief Technology Officer)

Notice of Material Change in Offering

about 1 year ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Cheers offering. Here's an excerpt describing the specifics of the change:


Issuer is closing their campaign early.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

We hit the $1.5 million raised milestonel 🎉 + our 20% off sale on Cheers products ends Monday! 🤑

about 1 year ago


Dear Cheers Community,

In celebration of Labor Day, we wanted to share a fun cocktail recipe for you to try out this weekend: a refreshing watermelon spritzer. 🍹🍉

You’ll need:

  • 2 cups fresh watermelon
  • ½ cup mint leaves
  • ½ cup water
  • ½ cup granulated sugar
  • ½ cup vodka
  • 2 cups club soda
  • Ice

Here’s how to make it:

  1. In a small saucepan, combine water, sugar, and mint leaves and bring to a simmer for 3 minutes until the sugar has dissolved. Set aside to cool.

  2. Add watermelon to a blender and blend until pureed.

  3. Use a fine-mesh strainer to remove the pulp from the blended watermelon.

  4. Add vodka and mint simple syrup to the strained mixture and stir to combine.

  5. Fill a glass with ice and add the cocktail mixture in. Top off with club soda and garnish with fresh watermelon & mint. Cheers!


    By the way, we hit the $1.5 million raised milestone this week! To our 1,336 investors joining us on this journey, we’re so excited to have you along for the ride. If you’re still considering an investment in Cheers, it’s not too late to join the party! Our offering won’t be open forever though, so become an investor while you still can.

    Also, just a quick reminder that our 20% off sale ends this coming Monday at 11:59 pm CT. You can use the code TREAT20 through the weekend to snag your favorite Cheers products at a discount on our website at cheershealth.com! Discount valid for orders over $25. Does not apply to existing/recurring orders. Discount code valid until 11:59 pm CT 9-6-21.


    No matter what your plans are this Labor Day weekend, always remember to Cheers. 🎉


    Kanpai! (“Cheers” in Japanese)
    Bekah (Wholesale Specialist)


    P.S. Looking for ways to support Cheers as an investor?


    - Support our new brand, Lightspeed, by buying it on Amazon and leaving a review! 💫 Buying our new product is such an easy way to support our expansion into new brands. Let potential customers know what you love about Lightspeed by leaving an unbiased review! Every bit of promotion and engagement helps our launch take off the ground. If you have any feedback or suggestions for future flavors, send us an email at hello@drinklightspeed.com.

    You can buy it on Amazon here: http://www.amazon.com/dp/B096T798XC?ref=myi_title_dp


    - Follow our brands on Facebook & Instagram. 👍 If you see our posts, leave a comment and let us know how our products have worked for you. Engaging with our posts helps us out and we always love hearing from our customers!


    Lightspeed 👩‍🚀

    Instagram: instagram.com/drinklightspeed
    Facebook: facebook.com/drinklightspeed

    Cheers 🍻

    Instagram: instagram.com/cheershealth
    Facebook: facebook.com/takecheers


    - Sign up for Cheers texts and be the first to know about sales, new products, and exclusive insider perks. 🍷 You’ll even get a code for 10% off your next order! Just text CHEERS to 98971 to opt in.

    By signing up via text, you agree to receive recurring automated promotional and personalized marketing text messages (e.g. cart reminders) from Cheers at the cell number used when signing up. Consent is not a condition of any purchase. Reply HELP for help and STOP to cancel. Msg frequency varies. Msg & data rates may apply. View Terms {http://attn.tv/cheers/terms.html} & Privacy {https://attnl.tv/p/wvr}

What is acetaldehyde and why should you be aware of it?

about 1 year ago


Dear Cheers Community,

Let’s be real: acetaldehyde isn’t part of everyone’s daily vocabulary. If you’re a drinker, though, acetaldehyde exposure is something you should definitely know about.

What is acetaldehyde?

Acetaldehyde is a compound by-product of alcohol that is 10-30x more toxic than alcohol itself. Acetaldehyde exposure is one of the primary reasons you don’t feel great after drinking, causing an upset stomach or overall queasiness. It’s also why some people experience redness & flushing after drinking, because their body contains fewer enzymes to break it down. Regardless of whether you show physical symptoms, acetaldehyde exposure affects anyone who drinks.

In many ways, alcohol’s negative effects are related to the acetaldehyde rather than the alcohol itself. Unfortunately, the two are tied together by virtue of how alcohol is metabolized by your liver.

Let’s take a look at alcohol’s journey through the body as it gets metabolized:

🥃The alcohol you consume gets broken down in your body by an enzyme called alcohol dehydrogenase (ADH).

⬇️

⚠️ADH then transforms into a toxic compound called acetaldehyde, which is 10-30x more toxic than alcohol itself. You’ll likely feel its effects in the form of nausea, upset stomach, and redness or flushing.

⬇️

♼ Another enzyme, aldehyde dehydrogenase, eventually converts that acetaldehyde into acetate. Acetate is non-toxic and does not harm the body.

⬇️

⚡️Acetate then gets used as energy by the body.

So, how does Cheers help with acetaldehyde exposure?

DHM, the main ingredient in Cheers Restore, has been shown in scientific literature to speed up the rate at which acetaldehyde gets cleared from the bloodstream. In addition to the use of DHM, Cheers Restore also contains l-cysteine, which binds to acetaldehyde and supports the reduction of those levels. In the presence of acetaldehyde, l-cysteine reacts with it to form something called 2-methylthiazolidine-4-carboxylic acid (or “MTCA” for short). MTCA is non-toxic and is eventually cleared from the body.

In other words, we use l-cysteine to neutralize acetaldehyde, which is significant because doing this could reduce overall exposure to this toxic by-product. This ultimately helps alleviate those not-so-great effects that happen post-drinking!

In case you missed it, we’re running a 20% off sale right now on cheershealth.com. You can use the code TREAT20 to snag your favorite Cheers products at a discount. Order today to get it in by Labor Day weekend!

*Discount valid for orders over $25. Does not apply to existing/recurring orders. Discount code valid until 11:59 pm CT 9-6-21.



Santé! (“Cheers” in French)
Leah (Design Specialist)


P.S. Looking for ways to support Cheers as an investor?

- Support our new brand, Lightspeed, by buying it on Amazon and leaving a review! 💫 Buying our new product is such an easy way to support our expansion into new brands. Let potential customers know what you love about Lightspeed by leaving an unbiased review! Every bit of promotion and engagement helps our launch take off the ground. If you have any feedback or suggestions for future flavors, send us an email at hello@drinklightspeed.com.

You can buy it on Amazon here: http://www.amazon.com/dp/B096T798XC?ref=myi_title_dp


- Follow our brands on Facebook & Instagram. 👍 If you see our posts, leave a comment and let us know how our products have worked for you. Engaging with our posts helps us out and we always love hearing from our customers!

Lightspeed 👩‍🚀

Instagram: instagram.com/drinklightspeed
Facebook: facebook.com/drinklightspeed

Cheers 🍻

Instagram: instagram.com/cheershealth
Facebook: facebook.com/takecheers


- Sign up for Cheers texts and be the first to know about sales, new products, and exclusive insider perks. 🍷 You’ll even get a code for 10% off your next order! Just text CHEERS to 98971 to opt in.

By signing up via text, you agree to receive recurring automated promotional and personalized marketing text messages (e.g. cart reminders) from Cheers at the cell number used when signing up. Consent is not a condition of any purchase. Reply HELP for help and STOP to cancel. Msg frequency varies. Msg & data rates may apply. View Terms {http://attn.tv/cheers/terms.html} & Privacy {https://attnl.tv/p/wvr}

Notice of Funds Disbursement

about 1 year ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Cheers has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Cheers be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Make sure you’re ready for Labor Day weekend 🍻☀️

about 1 year ago


Dear Cheers Community,

Labor Day is a weekend away! Are you stocked up on Cheers for the festivities? In case you missed it, we’re running a Labor Day sale on our site right now. You can get 20% off your favorite Cheers products by using the code TREAT20 on cheershealth.com. This sale ends September 6, so hurry & get your order in before the holiday!

Want to get the most out of our sale? Here are a few ways to hack the system and save even more on top of the 20% off discount 🤑:

Pro Tip #1 🏆: Combine the sale with our everyday quantity discounts & unlock more savings!

  • Spend $55  ➡️Save 10% + Extra 20% with TREAT20
  • Spend $85  ➡️ Save 10% + Free shipping + Extra 20% with TREAT20
  • Spend $115  ➡️ Save 20% + Free shipping + Extra 20% with TREAT20


Pro Tip #2 🏆: Opt into auto-refills and save an extra 15% on products. Plus you get free shipping! No strings attached (really); you can edit, cancel, or snooze your subscription at any time.

Pro Tip #3 🏆: Sign up to receive Cheers texts and we’ll send you a code for 10% off your next order! You’ll be the first to know about sales, new products, and exclusive insider perks. 🍷 Just text CHEERS to 98971 to get started.

By signing up via text, you agree to receive recurring automated promotional and personalized marketing text messages (e.g. cart reminders) from Cheers at the cell number used when signing up. Consent is not a condition of any purchase. Reply HELP for help and STOP to cancel. Msg frequency varies. Msg & data rates may apply. View Terms {http://attn.tv/cheers/terms.html} & Privacy {https://attnl.tv/p/wvr}

Discount valid for orders over $25. Does not apply to existing/recurring orders. Discount code valid until 11:59 pm CT 9-6-21.


By the way, if you’re looking for other ways to support Cheers as a fellow investor, here’s what you can do right now:

- Support our new brand, Lightspeed, by buying it on Amazon and leaving a review! 💫 Buying our new product is such an easy way to support our expansion into new brands. Let potential customers know what you love about Lightspeed by leaving an unbiased review! Every bit of promotion and engagement helps our launch take off the ground. If you have any feedback or suggestions for future flavors, send us an email at hello@drinklightspeed.com.

You can buy it on Amazon here: http://www.amazon.com/dp/B096T798XC?ref=myi_title_dp

- Follow our brands on Facebook & Instagram. 👍 If you see our posts, leave a comment and let us know how our products have worked for you. Engaging with our posts helps us out and we always love hearing from our customers!

Lightspeed 👩‍🚀

Instagram: instagram.com/drinklightspeed
Facebook: facebook.com/drinklightspeed

Cheers 🍻

Instagram: instagram.com/cheershealth
Facebook: facebook.com/takecheers


Prieka! (“Cheers” in Latvian)
Dalia (Creative Director)

Drinking “Wives Tales” Debunked: “Hair of the Dog” 🐶

about 1 year ago


Dear Cheers Community,

Whether it’s a Bloody Mary, a Michelada, or a classic mimosa, “hair of the dog” is a common quick fix for drinkers the next day. How effective is it actually, though, and what’s the science behind this method?

Fun Fact 🐶: “Hair of the Dog” is a colloquial expression alluding to the idea that the best cure comes from the same source that harms you. In this wives tale, the full saying was to take “the hair of the dog that bit you” and put it in your wound to heal it. In the context of drinking, you’re essentially just bringing alcohol back into the picture in an attempt to delay the alcohol withdrawal.

Why it’s ineffective 👎

Drinking to reduce your post-drinking symptoms only numbs the negative effects; you’re just applying a bandaid by reintroducing alcohol into your system. While it may feel effective at first, this strategy ends up prolonging the inevitable, and will likely make your headache worse in the long run.

Why Cheers Restore is better 👍

Rather than reintroducing alcohol into your system, Cheers targets the source of those next day effects. DHM, the hero ingredient in Cheers Restore, binds to the same brain receptor that alcohol binds to – called GABAa. Long story short, a major cause (if not the biggest cause) of why a person feels so poorly after drinking is GABAa rebound. By binding to the GABAa receptor, DHM reduces this rebound, therefore helping you feel better the next day and getting to the root cause of why you don’t feel 100% after drinking.

Each serving of our Cheers Restore capsules is $2.92 – way less than a drink at the bar (or a Bloody Mary, for that matter). On top of that, we’re running a sale right now on our website for Labor Day, which will be here before you know it! Just use the code TREAT20 on cheershealth.com for 20% off your favorite Cheers products. Discount valid for orders over $25. Does not apply to existing/recurring orders. Discount code valid until 11:59 pm CT 9-6-21.

This discount stacks with our everyday quantity discounts as well, so the more you game the system, the more you save. 🤑

Spend $55  ➡️ 20% off Sale + Extra 10% off

Spend $85  ➡️ 20% off Sale + Extra 10% off + Free shipping

Spend $115  ➡️ 20% off Sale + Extra 20% off + Free shipping


Cheers to going into the holiday weekend prepared. 💪


L’Chayyim! (“Cheers” in Hebrew)
Eric (Manager of Finance and Analytics)


P.S. Looking for ways to support Cheers as an investor?

- Support our new brand, Lightspeed, by buying it on Amazon and leaving a review! 💫 Buying our new product is such an easy way to support our expansion into new brands. Let potential customers know what you love about Lightspeed by leaving an unbiased review! Every bit of promotion and engagement helps our launch take off the ground. If you have any feedback or suggestions for future flavors, send us an email at hello@drinklightspeed.com.

You can buy it on Amazon here: http://www.amazon.com/dp/B096T798XC?ref=myi_title_dp


- Follow our brands on Facebook & Instagram. 👍 If you see our posts, leave a comment and let us know how our products have worked for you. Engaging with our posts helps us out and we always love hearing from our customers!

Lightspeed 👩‍🚀

Instagram: instagram.com/drinklightspeed
Facebook: facebook.com/drinklightspeed

Cheers 🍻

Instagram: instagram.com/cheershealth
Facebook: facebook.com/takecheers


- Sign up for Cheers texts and be the first to know about sales, new products, and exclusive insider perks. 🍷 You’ll even get a code for 10% off your next order! Just text CHEERS to 98971 to opt in.

By signing up via text, you agree to receive recurring automated promotional and personalized marketing text messages (e.g. cart reminders) from Cheers at the cell number used when signing up. Consent is not a condition of any purchase. Reply HELP for help and STOP to cancel. Msg frequency varies. Msg & data rates may apply. View Terms {http://attn.tv/cheers/terms.html} & Privacy {https://attnl.tv/p/wvr}

Our Labor Day Sale STARTS NOW 🍻Get 20% off your favorite Cheers products!

about 1 year ago


Dear Cheers Community,

Labor Day weekend will be here before you know it. Make sure you’re stocked up on Cheers for the festivities! Starting today, you can use the code TREAT20 on cheershealth.com and snag 20% off your favorite Cheers products. Discount valid for orders over $25. Does not apply to existing/recurring orders. Discount code valid until 11:59 pm CT 9-6-21.

This discount stacks with our everyday quantity discounts as well, so the more you game the system, the more you save. 🤑

Spend $55  ➡️ 20% off Sale + Extra 10% off

Spend $85  ➡️ 20% off Sale + Extra 10% off + Free shipping

Spend $115 ➡️ 20% off Sale + Extra 20% off + Free shipping

Here’s how it works with our best seller, Cheers Restore:


By the way, if you’re still considering an investment in Cheers, it’s not too late to get in on these perks. Our funding round won’t be open forever, though, so make sure you get your investment in before it closes!


Şerefe! (“Cheers” in Turkish)
Cole (Brand Representative)


P.S. Looking for ways to support Cheers as an investor?


- Support our new brand, Lightspeed, by buying it on Amazon and leaving a review! 💫 Buying our new product is such an easy way to support our expansion into new brands. Let potential customers know what you love about Lightspeed by leaving an unbiased review! Every bit of promotion and engagement helps our launch take off the ground. If you have any feedback or suggestions for future flavors, send us an email at hello@drinklightspeed.com.

You can buy it on Amazon here: https://www.amazon.com/dp/B096T798XC?ref=myi_title_dp

- Follow our brands on Facebook & Instagram. 👍 If you see our posts, leave a comment and let us know how our products have worked for you. Engaging with our posts helps us out and we always love hearing from our customers!

Lightspeed 👩‍🚀
Instagram: instagram.com/drinklightspeed
Facebook: facebook.com/drinklightspeed

Cheers 🍻
Instagram: instagram.com/cheershealth
Facebook: facebook.com/takecheers

- Sign up for Cheers texts and be the first to know about sales, new products, and exclusive insider perks. 🍷 You’ll even get a code for 10% off your next order! Just text CHEERS to 98971 to opt in.

By signing up via text, you agree to receive recurring automated promotional and personalized marketing text messages (e.g. cart reminders) from Cheers at the cell number used when signing up. Consent is not a condition of any purchase. Reply HELP for help and STOP to cancel. Msg frequency varies. Msg & data rates may apply. View Terms {http://attn.tv/cheers/terms.html} & Privacy {https://attnl.tv/p/wvr}

Cheers is back up on Amazon Prime! 🎉🎉🎉

about 1 year ago


Dear Cheers Community,

As you might have noticed, many of our listings have been off Amazon for a while 😕 (long story). Our team has been working tirelessly for months to reinstate our listings. As of today, we are excited to let you know that Cheers Restore is finally back on Amazon Prime, making all of our listings live again! 🎉 If you’ve been wanting your next order to be on Amazon, now’s your chance!

Shop from our best sellers:

🏆 Cheers Restore: After-Alcohol Aid (our most popular product!)

🏆 Classic Combo: Restore + Hydrate

🏆 Super Combo: Restore + Hydrate + Protect

A very tangible way to help us right now: Each and every review helps new customers get a better picture of how Cheers works, so it would help us so much if you would leave an unbiased review over on Amazon after your purchase!

Thanks for hanging in there with us as we work to get everything back up to speed. Happy shopping!


Egészségére! (“Cheers” in Hungarian)
Hank (Chief Technology Officer)


P.S. Looking for ways to support Cheers as an investor?

- Support our new brand, Lightspeed, by buying it on Amazon Prime and leaving a review! 💫 Buying our new product is such an easy way to support our expansion into new brands. Let potential customers know what you love about Lightspeed by leaving an unbiased review! Every bit of promotion and engagement helps our launch take off the ground. If you have any feedback or suggestions for future flavors, send us an email at hello@drinklightspeed.com.

You can buy it on Amazon Prime here: http://www.amazon.com/dp/B096T798XC?ref=myi_title_dp


- Follow our brands on Facebook & Instagram. 👍 If you see our posts, leave a comment and let us know how our products have worked for you. Engaging with our posts helps us out and we always love hearing from our customers!

Lightspeed 👩‍🚀

Instagram: instagram.com/drinklightspeed
Facebook: facebook.com/drinklightspeed

Cheers 🍻

Instagram: instagram.com/cheershealth
Facebook: facebook.com/takecheers


Sign up for Cheers texts and be the first to know about sales, new products, and exclusive insider perks. 🍷 You’ll even get a code for 10% off your next order! Just text CHEERS to 98971 to opt in.

By signing up via text, you agree to receive recurring automated promotional and personalized marketing text messages (e.g. cart reminders) from Cheers at the cell number used when signing up. Consent is not a condition of any purchase. Reply HELP for help and STOP to cancel. Msg frequency varies. Msg & data rates may apply. View Terms {http://attn.tv/cheers/terms.html} & Privacy {https://attnl.tv/p/wvr}

Liver health is the new heart health 💪💪💪

about 1 year ago


Dear Cheers Community,

You might have heard us say that liver health is the new heart health, and we firmly believe that. The liver is your largest internal organ. It’s the ultimate multitasker, with 500+ distinct functions, including supporting your immune system by helping to remove toxins from the bloodstream. It processes nearly everything that enters your body – which means, it’s important that you keep your liver healthy!

If you feel like you can’t drink like you used to, there’s a reason for that. It’s all because of glutathione, the “master antioxidant” inside your liver. Glutathione is responsible for almost all anti-oxidation processes. While it exists throughout your body, it is most prevalent in your liver, working tirelessly to neutralize toxic substances and keep your immune system healthy.

When you consume alcohol, your glutathione levels lower significantly – making you feel even worse – not only the next day, but even over the course of a month. That’s because glutathione needs to slowly build itself back up in your system. Glutathione depletion cannot be quickly reversed either, which is why you need to consume it daily. Additionally, as you get older (starting around the age of 25-30), your glutathione levels naturally decrease and continue to decrease as you age, making it even harder for you to bounce back after drinking.

Glutathione can’t be taken orally, however, because it’s destroyed in your stomach. L-cysteine is the precursor to glutathione, converting into glutathione in your body and delivering those awesome benefits. L-cysteine’s antioxidant effects are so powerful that it’s even used in clinical settings / hospitals to boost glutathione levels!

Our daily liver supplement, Cheers Protect, utilizes l-cysteine to boost glutathione levels and support overall liver health so that as you get older, your liver can metabolize alcohol more efficiently.

As a startup focused on alcohol-related health, we believe we're the best positioned company to tackle the habits and risk factors surrounding liver health.

Our mission (what we strive for every day) is to: “Promote fun, responsible, and health-conscious alcohol consumption.”
Our vision (the end goal we hope to achieve) is: “A world where everyone can enjoy alcohol throughout a long, healthy, and happy life.”

As can be seen in our mission & vision statements, it’s important not only that our customers are able to have a good time, but that they are healthy, so that they continue to have a good time throughout a long life.

The liver is an incredible organ. It’s the only organ that can regenerate itself as long as enough healthy tissue remains intact. Even if you believe you have already damaged your liver too much throughout the years…the fact of the matter is that it is basically never too late to start.

We can certainly Cheers to that. 🍻


Terveydeksi! (“Cheers” in Finnish)
Seth (VP of Finance & Operations)


P.S. Looking for ways to support Cheers as an investor?

- Support our new brand, Lightspeed, by buying it on Amazon and leaving a review! 💫 Buying our new product is such an easy way to support our expansion into new brands. Let potential customers know what you love about Lightspeed by leaving an unbiased review! Every bit of promotion and engagement helps our launch take off the ground. If you have any feedback or suggestions for future flavors, send us an email at hello@drinklightspeed.com.

You can buy it on Amazon here: http://www.amazon.com/dp/B096T798XC?ref=myi_title_dp


- Follow our brands on Facebook & Instagram. 👍 If you see our posts, leave a comment and let us know how our products have worked for you. Engaging with our posts helps us out and we always love hearing from our customers!

Lightspeed 👩‍🚀

Instagram: instagram.com/drinklightspeed
Facebook: facebook.com/drinklightspeed

Cheers 🍻

Instagram: instagram.com/cheershealth
Facebook: facebook.com/takecheers


- Sign up for Cheers texts and be the first to know about sales, new products, and exclusive insider perks. 🍷 You’ll even get a code for 10% off your next order! Just text CHEERS to 98971 to opt in.

By signing up via text, you agree to receive recurring automated promotional and personalized marketing text messages (e.g. cart reminders) from Cheers at the cell number used when signing up. Consent is not a condition of any purchase. Reply HELP for help and STOP to cancel. Msg frequency varies. Msg & data rates may apply. View Terms {http://attn.tv/cheers/terms.html} & Privacy {https://attnl.tv/p/wvr}

The truth behind alcohol-induced dehydration 💧

about 1 year ago


Dear Cheers Community,

When you're dehydrated from alcohol consumption, your body needs more than just water to correctly rehydrate. Here’s why: alcohol is a diuretic, which leads to both a loss of water and electrolytes. This manifests itself in a number of dehydration-related symptoms after drinking, such as dry mouth, fatigue, and thirst. Additionally, alcohol throws your blood sugar levels out of whack and furthers that “less than 100%” feeling after drinking.

We invented Cheers Hydrate to specifically combat alcohol-induced dehydration. Our Oral Rehydration Solution (ORS) optimizes the Sodium-Glucose Co-Transport System for rapid and complete rehydration. Based on clinical research done by the World Health Organization, our formula contains the minimum number of sodium and glucose molecules for maximum osmotic pull into dehydrated cells. Because of this, Cheers Hydrate not only increases the rate at which you can rehydrate, but also allows you to make the most of every drop of water for medical-grade rehydration after alcohol consumption. This ultimately means that you will absorb significantly more water per ounce consumed, at a faster rate.

When comparing Cheers Hydrate with alternative hydration solutions in the market, here’s what we’ve found:

IV Drips

IV Drips are arguably no more efficient (and wildly more expensive) than what you can get from an oral rehydration solution. When it comes to absorbing water, our Hydrate electrolyte formula is only a fraction of the cost and is based on the World Health Organization’s standards for rapid rehydration. Several studies show that the use of an ORS is just as effective as an IV – and no needles are required. 💉

🤓 For further reading, check out this study: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC419333/

Pedialyte

Pedialyte wasn’t priced or designed for adults. We like to make the analogy of an adult trying to get full from baby food – it’s an inefficient way to rehydrate, in our opinion. At $3-$6 per bottle and an average of 9g of sugar per serving, Pedialyte seems to be both an expensive and ineffective solution for post-drinking. Not to mention, it averages at only ~650mg of electrolytes per serving (each flavor and type of Pedialyte has slightly different electrolyte portions), while Hydrate packs in 1,234mg of electrolytes per serving.

Sports Drinks

Similar to Pedialyte, sports drinks arguably don't have nearly enough electrolytes to combat dehydration and are filled with far too much sugar. In a recent study, researchers concluded that the amount of sugar contained in sports drinks was extraordinarily high and purely for consumer taste preference. In their analysis, they determine that almost no one should drink sports drinks for hydration (except for the case of extreme endurance athletes who need quick boosts of endurance). For reference, the average 12oz bottle of Gatorade has ~21g of sugar and only ~370mg of electrolytes. To compare, Cheers Hydrate only has 6g of sugar and is filled with over 1,234mg of electrolytes to combat alcohol-induced dehydration.

🤓 For further reading, check out this study: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6378499/


🏆 Pro Tip: To get the most out of Cheers, we recommend that you combine Restore + Hydrate on the nights you’re drinking. While Restore is focused on combating alcohol’s primary and secondary negative effects (GABAa rebound and acetaldehyde buildup), Hydrate tackles that tertiary dehydration piece, giving you the rapid rehydration and blood sugar rebalance that your body craves after alcohol consumption. You can also take a scoop of Cheers Hydrate again in the morning if you need the extra hydration help.

Whatever you might be drinking, always remember to Cheers!


Budmo! (“Cheers” in Ukranian)
Kelsey (Operations Manager)


P.S. Looking for ways to support Cheers as an investor?

- Support our new brand, Lightspeed, by buying it on Amazon and leaving a review! 💫 Buying our new product is such an easy way to support our expansion into new brands. Let potential customers know what you love about Lightspeed by leaving an unbiased review! Every bit of promotion and engagement helps our launch take off the ground. If you have any feedback or suggestions for future flavors, send us an email at hello@drinklightspeed.com.

You can buy it on Amazon here: http://www.amazon.com/dp/B096T798XC?ref=myi_title_dp

- Follow our brands on Facebook & Instagram. 👍 If you see our posts, leave a comment and let us know how our products have worked for you. Engaging with our posts helps us out and we always love hearing from our customers!

Lightspeed 👩‍🚀

Instagram: instagram.com/drinklightspeed
Facebook: facebook.com/drinklightspeed

Cheers 🍻

Instagram: instagram.com/cheershealth
Facebook: facebook.com/takecheers

- Sign up for Cheers texts and be the first to know about sales, new products, and exclusive insider perks. 🍷 You’ll even get a code for 10% off your next order! Just text CHEERS to 98971 to opt in.

By signing up via text, you agree to receive recurring automated promotional and personalized marketing text messages (e.g. cart reminders) from Cheers at the cell number used when signing up. Consent is not a condition of any purchase. Reply HELP for help and STOP to cancel. Msg frequency varies. Msg & data rates may apply. View Terms {http://attn.tv/cheers/terms.html} & Privacy {https://attnl.tv/p/wvr}

Why we believe Cheers is the best in the business 🏆

about 1 year ago


Dear Cheers Community,

When it comes to our best-selling product, our Cheers Restore capsules, people want to know what makes us special. We get asked this a lot – and rightly so! You want to know that you’re getting the most bang for your buck.

While there’s a ton of DHM-based competition out there, we believe that we have the most effective product at the most affordable price. Here’s why:


1. Nothing hidden behind proprietary blends.

Many of our DHM-based competitors hide the most effective ingredients (DHM included) inside a “proprietary blend” which means that the individual ingredient amounts do not have to be listed. Because of this, the consumer doesn’t have transparency into the amount of ingredients that they are actually buying. Our third-party tested formula is completely broken down in the supplement facts.

2. From what we can see on the supplement facts, we have the highest amount of DHM per dose.

The more important issue is related to the amount of DHM itself, the primary ingredient in Cheers and our main competitors. DHM doesn’t taste great on its own and you need a lot of it to be effective. That’s why we went with large capsules—where taste isn’t an issue and we could pack in plenty of DHM in each dose.


3. Restore is $2.92 per dose – can’t beat that!

Because purified, third-party tested DHM is really expensive, you might think that we charge more. But, when you break it down by dose and take each product as directed on the bottle, we believe that we have one of the most affordable products per dose in the market. The recommended dose for Cheers Restore is 3 capsules, and with our 12 dose bottle, that comes out to only $2.92 per dose (way less than a drink at the bar!).


4. Our novel permeabilizer technology in our new beverage cracks the code on increasing DHM’s bioavailability.

DHM suffers from a poor bioavailability. This means that the vast majority of even purified DHM consumed does not make it to the bloodstream but is instead excreted unused. Even with large amounts of DHM, the total DHM absorption per dose is low.

For almost a decade, we’ve tried to solve this roadblock. After years of work, sponsored research agreements, and a lot of funding, we have finally figured out a way to increase the bioavailability of DHM — which enables us to attain a DHM bioavailability that no one can match.

Not only does our Cheers Restore beverage give DHM a better form factor & higher efficacy, but it also unlocks the ability for us to enhance the efficacy of our capsules. This novel DHM drug delivery system (called ADAPT™) currently only exists in our beverage, but we plan to incorporate this new permeabilizer technology into our Restore capsules soon – making them even more effective!



Transparency = Respect

You deserve to know exactly what you’re purchasing and how much of it you're getting. We don’t believe in compromising, and neither should you.

We’re so thankful for our Cheers community, and especially for your willingness to try us out & spread the word. We love when you share your excitement about our products with your friends and family. In fact, one of our biggest sources of new customers comes from word of mouth–e.g., friends telling friends. Anytime you get the chance, it would mean the world to us if you would share the joy of Cheers.


Proost! (“Cheers” in Dutch)
Bekah (Wholesale Specialist)


P.S. Looking for ways to support Cheers as an investor?

- Support our new brand, Lightspeed, by buying it on Amazon and leaving a review! 💫 Buying our new product is such an easy way to support our expansion into new brands. Let potential customers know what you love about Lightspeed by leaving an unbiased review! Every bit of promotion and engagement helps our launch take off the ground. If you have any feedback or suggestions for future flavors, send us an email at hello@drinklightspeed.com.

You can buy it on Amazon here: http://www.amazon.com/dp/B096T798XC?ref=myi_title_dp

- Follow our brands on Facebook & Instagram. 👍 If you see our posts, leave a comment and let us know how our products have worked for you. Engaging with our posts helps us out and we always love hearing from our customers!

Lightspeed 👩‍🚀

Instagram: instagram.com/drinklightspeed
Facebook: facebook.com/drinklightspeed

Cheers 🍻

Instagram: instagram.com/cheershealth
Facebook: facebook.com/takecheers


- Sign up for Cheers texts and be the first to know about sales, new products, and exclusive insider perks. 🍷 You’ll even get a code for 10% off your next order! Just text CHEERS to 98971 to opt in.

By signing up via text, you agree to receive recurring automated promotional and personalized marketing text messages (e.g. cart reminders) from Cheers at the cell number used when signing up. Consent is not a condition of any purchase. Reply HELP for help and STOP to cancel. Msg frequency varies. Msg & data rates may apply. View Terms {http://attn.tv/cheers/terms.html} & Privacy {https://attnl.tv/p/wvr}

Here’s the science behind a “hangover” 🤢

about 1 year ago


Dear Cheers Community,

Whether you've had one, or one too many, everyone who drinks alcohol knows that all-too-familiar experience of waking up feeling less than 100%. What actually causes these dreaded effects, though, and how does Cheers help?

1. GABAa rebound

A major cause (if not the biggest cause) of why a person feels less than 100% the day after drinking is GABAa rebound. When you drink, alcohol binds to the GABAa receptors in your brain. This increases GABAa-like activity, making you feel relaxed. However, because alcohol is a depressant, when alcohol leaves your system the opposite effect is excitation. This causes your brain to try to correct the chemical imbalances caused by alcohol. As a result, you’ll start to feel anxious and irritable, and have an almost squirrel-like inability to focus on any one thing. We like to call this “hangxiety.”

How Cheers helps: DHM, the hero ingredient in Cheers Restore, binds to the same brain receptor alcohol binds to (the GABAa). By binding to the GABAa receptor, DHM reduces GABAa rebound and ultimately reduces the next-day panicky effect of "hangxiety.”

🤓For further reading, check out this study: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3292407/


2. Acetaldehyde exposure

Acetaldehyde buildup is the second cause for that “less than 100%” feeling the day after drinking. To metabolize alcohol, your body must first convert alcohol into acetaldehyde (which is ~20x more toxic than alcohol). Acetaldehyde eventually turns into acetate, finally being able to clear it through your system safely. Unfortunately, the liver can only turn acetaldehyde into acetate so fast; your body can process up to 1 drink’s worth of acetaldehyde per hour, on average. This buildup has been associated with common effects, such as headaches and nausea. It’s also why some people experience redness & flushing after drinking – their body contains fewer enzymes to break it down. Regardless of whether you show physical symptoms, acetaldehyde affects anyone who drinks.

How Cheers helps: In addition to the use of DHM, Cheers Restore also contains l-cysteine, which binds to acetaldehyde and helps reduce the level and time of acetaldehyde exposure following alcohol consumption.

🤓For further reading, check out this study: https://news.usc.edu/166789/hangover-remedy-dhm-liver-protection-usc-study/


3. Dehydration

As many people know, alcohol-induced dehydration doesn’t do you any favors the next day. Even though it’s not the primary reason for that less than 100% feeling after drinking, it is definitely still a factor. Alcohol is a diuretic, which causes your body to expel excess fluids. This leads to the loss of electrolytes and results in those dehydration-related symptoms such as dry mouth, fatigue, and thirst. That’s why we created Cheers Hydrate, our oral rehydration solution, as well as our new Cheers Restore beverage with key electrolytes and 12 oz of liquid for rapid rehydration.


If you need a quick refresher on DHM:

Dihydromyricetin, or DHM for short, is a natural plant extract derived from sources such as the Japanese raisin tree. It has been used for centuries as an herbal liver supplement and hangover remedy in traditional Eastern medicine. Since the promising research introducing DHM to the academic community in 2012, there have been an increasing number of scientific studies showcasing DHM’s efficacy in reducing GABAa rebound, as well its benefits to the liver and other non-alcohol-related health benefits. Because of these findings, we’re committed to prioritizing the highest level of efficacy in our products, including industry-leading levels of DHM per serving in Cheers Restore - as well as DHM bioavailability-enhancing technologies.

We can certainly Cheers to that. 🍻🍻🍻


¡Pura Vida! (“Cheers” in Costa Rican)
Leah (Design Specialist)


P.S. Looking for ways to support Cheers as an investor?

- Support our new brand, Lightspeed, by buying it on Amazon and leaving a review! 💫 Buying our new product is such an easy way to support our expansion into new brands. Let potential customers know what you love about Lightspeed by leaving an unbiased review! Every bit of promotion and engagement helps our launch take off the ground. If you have any feedback or suggestions for future flavors, send us an email at hello@drinklightspeed.com.

You can buy it on Amazon here: http://www.amazon.com/dp/B096T798XC?ref=myi_title_dp

- Follow our brands on Facebook & Instagram. 👍 If you see our posts, leave a comment and let us know how our products have worked for you. Engaging with our posts helps us out and we always love hearing from our customers!

Lightspeed 👩‍🚀

Instagram: instagram.com/drinklightspeed
Facebook: facebook.com/drinklightspeed

Cheers 🍻

Instagram: instagram.com/cheershealth
Facebook: facebook.com/takecheers


- Sign up for Cheers texts and be the first to know about sales, new products, and exclusive insider perks. 🍷 You’ll even get a code for 10% off your next order! Just text CHEERS to 98971 to opt in.

By signing up via text, you agree to receive recurring automated promotional and personalized marketing text messages (e.g. cart reminders) from Cheers at the cell number used when signing up. Consent is not a condition of any purchase. Reply HELP for help and STOP to cancel. Msg frequency varies. Msg & data rates may apply. View Terms {http://attn.tv/cheers/terms.html} & Privacy {https://attnl.tv/p/wvr}

Get the most out of Cheers 🍷

about 1 year ago


Dear Cheers Community,

Grab a drink because today we’re sharing our best tips & tricks for taking Cheers ahead of the weekend! 🍻 Here’s how to get the most out of our products and feel your best after drinking:

1. Take Cheers Restore as close to your last drink as possible. Say you stopped drinking at 9:00 pm but didn't take Cheers until you went to bed at midnight. In that scenario, your body has already had a lot of time to process the alcohol. To maximize the efficacy of Cheers Restore, you should try to get our hero ingredient, DHM, into your system before the alcohol gets fully metabolized. If you forget to take Cheers until you go to bed, though, take it anyways! It will still work. This tip of taking Cheers closest to your last drink as possible just ensures that you are getting the highest efficacy out of our formula.

2. Take an extra capsule or 2 if you drink more than usual. DHM does wonders for your body, especially if you’re consuming larger amounts of alcohol. Plan on having a little more to drink than usual? Just take an extra capsule or 2 to help your body feel extra good in the AM.

3. Combine Restore + Hydrate at night. While Restore is focused on combating alcohol’s immediate negative effects (GABAa rebound and acetaldehyde buildup), Hydrate tackles the dehydration piece, giving you the rapid rehydration that your body craves after drinking. Together, they're the ultimate power couple, and it’s best that they’re both taken before bed. If you find you still need an extra hydration boost in the morning, you can take a scoop of Cheers Hydrate again to start your day off well hydrated!

4. Take Protect daily to boost glutathione levels. Glutathione is known as the master antioxidant, as it is used in your body for almost all anti-oxidation processes. While it exists throughout your body, it is very prevalent in your liver, working tirelessly to neutralize toxic substances and keep your immune system healthy. When you consume alcohol, your glutathione levels lower significantly, making you feel even worse – not only the next day, but even over the course of a month. Glutathione depletion cannot be quickly reversed, which is why you need to consume it daily, even if you’re not planning to drink. We recommend taking Protect daily to help your glutathione levels slowly build itself back up in your system.

5. Hack our pricing tiers to get the lowest rates. It pays to stock up. We have discounts on our website at cheershealth.com based on reaching certain pricing tiers, and the more you stock up, the more savings you’ll get!

Pricing Tier 1: Spend $55  ➡️ Get 10% off

Pricing Tier 2: Spend $85  ➡️ Get 10% off + free shipping

Pricing Tier 3: Spend $115 ➡️ Get 20% off + free shipping

*Pro Tip: If you have an investor discount code, you can stack it with these automatic pricing tier discounts. 😍


I hope it’s a great weekend. Whatever you’re drinking, always remember to Cheers. 🍻


Na zdrowie! (“Cheers” in Polish)
Shelby (Director of Digital Marketing)


P.S. Looking for other ways to support? Here are some tangible ways to help Cheers as an investor:


1. Support our new brand, Lightspeed, by buying it on Amazon and leaving a review! 💫 Buying our new product is such an easy way to support our expansion into new brands. Let potential customers know what you love about Lightspeed by leaving an unbiased review! Every bit of promotion and engagement helps our launch take off the ground. If you have any feedback or suggestions for future flavors, send us an email at hello@drinklightspeed.com.

You can buy it on Amazon here: https://www.amazon.com/dp/B096T798XC?ref=myi_title_dp


2. Follow our brands on Facebook & Instagram. 👍 If you see our posts, leave a comment and let us know how our products have worked for you. Engaging with our posts helps us out and we always love hearing from our customers!

Lightspeed 👩‍🚀

Instagram: instagram.com/drinklightspeed
Facebook: facebook.com/drinklightspeed

Cheers 🍻

Instagram: instagram.com/cheershealth
Facebook: facebook.com/takecheers


3. Sign up for Cheers texts and be the first to know about sales, new products, and exclusive insider perks. 🍷 You’ll even get a code for 10% off your next order! Just text CHEERS to 98971 to opt in.

By signing up via text, you agree to receive recurring automated promotional and personalized marketing text messages (e.g. cart reminders) from Cheers at the cell number used when signing up. Consent is not a condition of any purchase. Reply HELP for help and STOP to cancel. Msg frequency varies. Msg & data rates may apply. View Terms {http://attn.tv/cheers/terms.html} & Privacy {https://attnl.tv/p/wvr}

Cheers featured in The Quality Edit 🥂

about 1 year ago


Dear Cheers Community,

We were recently featured in an article by The Quality Edit, a lifestyle publication focused on highlighting the web's best brands for today’s discerning consumer. We’re honored to join their curated list and hear their feedback on our products, including our new beverage.

This is what editors Remi Rosmarin & Jordan White had to say about Cheers:

Remi about the beverage: “The drink tasted like an electrolyte drink, like a Gatorade Ice Pop. It actually did work for me, though: I fully didn't have my typical wine headache the next morning. And I agree about the branding. I like that it’s very drinking-friendly…it's not finger-wagging.”

Jordan about the brand: You can tell that it comes from a need that they've had before, rather than people who just wanted to exploit a problem. The fact that it seems fun and you trust the voice as someone who's probably been really hungover in their lifetime makes you actually want to try it. Rather than like, I got some holistic supplement that my mom told me to use, it seems more like a friend giving you a hangover cure, which I’m more inclined to take after a night out.”

Remi & Jordan refer to Cheers as their “No-BS friend” and we think that’s pretty spot on with our mission of promoting fun, responsible, and health-conscious alcohol consumption. We firmly believe that alcohol has a beneficial role in society through its ability to bring people together, and we always aim to promote the positives that alcohol brings while also combatting the negative effects. We’re proud to have built a brand that resonates with health-conscious drinkers like Remi & Jordan and helps people enjoy alcohol responsibly.

If you’re interested in reading more, you can check out the full article here: https://www.thequalityedit.com/articles/cheers-restore-review

Looking for other ways to support? Here are some tangible ways to help Cheers as an investor:

1. Support our new brand, Lightspeed, by buying it on Amazon and leaving a review! 💫 Buying our new product is such an easy way to support our expansion into new brands. Let potential customers know what you love about Lightspeed by leaving an unbiased review! Every bit of promotion and engagement helps our launch take off the ground. If you have any feedback or suggestions for future flavors, send us an email at hello@drinklightspeed.com.

You can buy it on Amazon here: amazon.com/dp/B096T798XC?ref=myi_title_dp


2. Follow our brands on Facebook & Instagram. 👍 If you see our posts, leave a comment and let us know how our products have worked for you. Engaging with our posts helps us out and we always love hearing from our customers!

Lightspeed 👩‍🚀

Instagram: instagram.com/drinklightspeed
Facebook: facebook.com/drinklightspeed

Cheers 🍻

Instagram: instagram.com/cheershealth
Facebook: facebook.com/takecheers


3. Sign up for Cheers texts and be the first to know about sales, new products, and exclusive insider perks. 🍷 You’ll even get a code for 10% off your next order! Just text CHEERS to 98971 to opt in.

By signing up via text, you agree to receive recurring automated promotional and personalized marketing text messages (e.g. cart reminders) from Cheers at the cell number used when signing up. Consent is not a condition of any purchase. Reply HELP for help and STOP to cancel. Msg frequency varies. Msg & data rates may apply. View Terms {http://attn.tv/cheers/terms.html} & Privacy {https://attnl.tv/p/wvr}


Geonbae! (“Cheers” in Korean)
Brooks (Founder)

FLASH SALE on Cheers products starts now! 🍻

about 1 year ago


Dear Cheers Community,

We’re running a Christmas in July Flash Sale on our site right now for the next 48 hours! 🎅🎄 You can now go snag your favorite Cheers products at 20% off on cheershealth.com by using the code SANTA20 at checkout. Consider it an early Christmas gift. 😉 No strings attached or investment needed to receive this discount.

Most people know us by our best-selling product, our Cheers Restore capsules, which support your liver and help you feel better the day after drinking. In addition to our full-size bottle, these also come in convenient, pre-packaged single serves. If you have a vacation, bachelorette party, wedding, conference, or any other occasion coming up, these individual sleeves are perfect for traveling and sharing with friends & family. It’s also a great way to help spread the word about Cheers! One of our biggest sources of new customers comes from word of mouth - e.g. friends telling friends. Anytime you get the chance, it would mean the world to us if you would share the joy of Cheers. Get them here for 20% off, and spread some Christmas (in July) Cheers: https://cheershealth.com/products/restore-singles

Please note: The SANTA20 discount code is valid for orders over $25 and does not apply to existing/recurring orders. Offer cannot be combined with any other ongoing offer/promotion/discount, including the investor discount codes. Code is valid until 11:59 CT 07-25-21.

Here are some other ways you can help us as a Cheers investor:

1. Support our new brand, Lightspeed, by buying it on Amazon and leaving a review! 💫 Buying our new product is such an easy way to support our expansion into new brands. Let potential customers know what you love about Lightspeed by leaving an unbiased review! Every bit of promotion and engagement helps our launch take off the ground. If you have any feedback or suggestions for future flavors, send us an email at hello@drinklightspeed.com.

You can buy it on Amazon here: https://www.amazon.com/dp/B096T798XC?ref=myi_title_dp

2. Follow our brands on Facebook & Instagram. 👍 If you see our posts, leave a comment and let us know how our products have worked for you. Every bit of engagement helps us, and we always love hearing from our customers!

Lightspeed 👩‍🚀

Instagram: instagram.com/drinklightspeed
Facebook: facebook.com/drinklightspeed

Cheers 🍻

Instagram: instagram.com/cheershealth
Facebook: facebook.com/takecheers

3. Sign up for Cheers texts and be the first to know about sales, new products, and exclusive insider perks. 🍷 You’ll even get a code for 10% off your next order! Just text CHEERS to 98971 to opt in.

By signing up via text, you agree to receive recurring automated promotional and personalized marketing text messages (e.g. cart reminders) from Cheers at the cell number used when signing up. Consent is not a condition of any purchase. Reply HELP for help and STOP to cancel. Msg frequency varies. Msg & data rates may apply. View Terms {http://attn.tv/cheers/terms.html} & Privacy {https://attnl.tv/p/wvr}

4. Tell your favorite liquor stores & bars near you to carry Cheers! 🍻 Now that our retail expansion is underway, we need your help to spread the word and get Cheers in retail faster! Let’s join forces. Fill out this short form, let us know about your favorite local spots, and we'll work with them to carry Cheers: https://tinyurl.com/cheersretail. Next time you visit them, put in a good word for us and let them know you want to see them carry Cheers products!

To those who made investments over $1,000, you should be receiving your perks within the next week if you haven’t already! Keep an eye out for those discount codes via email. For those who invested over $2,500, your swag kits go in the mail this week!

To those still considering an investment in Cheers, let us know if you have any questions by leaving a comment in the StartEngine portal. We try our best to respond to all comments within one business day, and do love hearing from you!

Noroc! (“Cheers” in Romanian)
Brooks (Founder)

Investor perks are on the way + Lightspeed’s launch sale ends tomorrow!

about 1 year ago


Dear Cheers Community,

It’s a good week to be a Cheers investor. 🥂 Our management and fulfillment teams have been working hard to get your investment kits ready for distribution this week! If you need a refresher, here are the perks based on the amount invested:


Discount Codes

If you invested $1,000 or more into Cheers, you will receive your personal discount code to use on cheershealth.com this week via email! These codes are valid for one year until 7/22/2022.

  • $1,000+ investments: 10% off all Cheers products on our website for 1 year

  • $2,500+ investments: 15% off all Cheers products on our website for 1 year

  • $5,000+ investments: 20% off all Cheers products on our website for 1 year


Investment Swag Kits

If you invested at the $2,500+ & $5,000+ tiers, your swag kits are also shipping out at the end of this week. 🎉 You should have received an email from us last week to confirm your T-shirt size & shipping information. If you haven’t already, please complete that included form by EOD this Thursday, July 22 so we can ship it out to you before the weekend & make sure you receive the correct T-shirt size.

Right now, here are some easy ways you can help us as a Cheers investor:

1. Support our new brand, Lightspeed, by snagging it at 20% off before our launch sale ends tomorrow. 💫 Our launch sale for our new brand, Lightspeed, ends tomorrow at 11:59 pm CT. Access the 20% off discount by using the code LIGHTSPEED at checkout on drinklightspeed.com. No investment is required to use this code! Buying our new product is such an easy way to support our expansion into new brands. As an investor, our success is equally yours! We’d love it if you’d give us a shoutout on social media and let us know what you think of Lightspeed. Every bit of promotion and engagement helps our launch take off the ground.


2. Tell your favorite liquor stores & bars near you to carry Cheers! 🍻 Now that our retail expansion is underway, we need your help to spread the word and get Cheers in retail faster! Fill out this short form, let us know about your favorite local spots, and we'll work with them to carry Cheers: https://tinyurl.com/cheersretail


3. Sign up for Cheers texts and be the first to know about sales, new products, and exclusive insider perks. 🍷 You’ll even get a code for 10% off your next order! Just text CHEERS to 98971 to opt in.

By signing up via text, you agree to receive recurring automated promotional and personalized marketing text messages (e.g. cart reminders) from Cheers at the cell number used when signing up. Consent is not a condition of any purchase. Reply HELP for help and STOP to cancel. Msg frequency varies. Msg & data rates may apply. View Terms {http://attn.tv/cheers/terms.html} & Privacy {https://attnl.tv/p/wvr}


4. Follow our brands on Facebook & Instagram. 👍 If you see our posts, leave a comment and let us know how our products have worked for you. Every bit of engagement helps us, and we always love hearing from our customers!

Lightspeed 👩‍🚀
Instagram: instagram.com/drinklightspeed
Facebook: facebook.com/drinklightspeed

Cheers 🍻
Instagram: instagram.com/cheershealth
Facebook: facebook.com/takecheers

By the way, if you’re still considering an investment in Cheers, it’s not too late to get in on these perks. Our funding round won’t be open forever, though, so make sure you get your investment in before it closes!


Živjeli! (“Cheers” in Croatian)
Brooks (Founder)

Cheers’ founder recently awarded in Forbes’ Next 1000 List! 🍻

about 1 year ago


Dear Cheers Community,

We are excited to announce that our founder & CEO, Brooks Powell, was honored in the recent Forbes Next 1000 list for 2021. For those of you who don’t know, the Forbes 1000 list is a year-round initiative that showcases 1,000 promising people and startups across the US. We’re honored to be a part of this group and wanted to share the celebration heading into the weekend.

From Brooks: “Business is a team effort. If Cheers was just about me, then Cheers would be very, very small—and a whole lot less fun! The way I see it, this award is an acknowledgment of the hard work, good decisions, and success of our management team as a whole over the past few years. We’re excited to have a major publication like Forbes recognize these achievements!

Ways you can help us as an investor:

In case you missed it, this week we officially launched our new zero-sugar hydration brand – Lightspeed! To celebrate, we want our investors & potential investors to be the first to try Lightspeed at a discount. 🎉  Here are some specific ways you can help us get Lightspeed off the ground:

1. Use our discount code to order our newest product, Lightspeed, and let us know what you think! To receive this deal, just use the code LIGHTSPEED at checkout on drinklightspeed.com for 20% off your purchase. No investment is required to use this code! (Sale ends 7-21-21).

2. Sign up for Lightspeed texts and be the first to know about sales, new products, and exclusive insider perks. Plus, get a code for 10% off your next order! Just text LAUNCH to 833-243-7127 to opt-in.

Please note: By signing up via text, you agree to receive recurring automated promotional and personalized marketing text messages (e.g. cart reminders) from Lightspeed at the cell number used when signing up. Consent is not a condition of any purchase. Reply HELP for help and STOP to cancel. Msg frequency varies. Msg & data rates may apply. View Terms {http://attn.tv/lightspeed/terms.html} & Privacy {https://attnl.tv/p/O-u}

3. Follow Lightspeed (and Cheers if you haven’t already!) on Facebook & Instagram. If you see our posts, leave a comment and let us know how our products have worked for you. Every bit of engagement helps us, and we always love hearing from our customers!

Lightspeed 👩‍🚀

Instagram: instagram.com/drinklightspeed
Facebook: facebook.com/drinklightspeed

Cheers 🍻

Instagram: instagram.com/cheershealth
Facebook: facebook.com/takecheers

If you’re interested in learning more about Lightspeed and the science behind our NASA-inspired, zero-sugar formula, be sure to check out our last StartEngine update and our website at drinklightspeed.com for all the details! We’re very proud of this brand and can’t wait to see where it takes us. 💫


Υγεία! 🍷 (Cheers in Greek)

Dalia (Creative Director)

Our new brand Lightspeed just launched! Be among the first to try it out at a discount. 🎉🥂

about 1 year ago


Dear Cheers Community,

We are proud to announce the official launch of our new, zero-sugar, hydration brand – Lightspeed! 👩‍🚀 💫 Utilizing the learnings from an expired NASA patent, we set out to create a zero sugar rehydration solution backed by modern science and containing only the essentials to stay at peak performance.

What makes Lightspeed special?

Backed by research: After finding that astronauts were experiencing severe dehydration in space, NASA sought to fix the problem. In 1992, they patented a powerful electrolyte formula very high in electrolytes to keep astronauts well hydrated and at maximum performance during their missions. While their formula prioritized efficacy over taste, we thought, why not prioritize both? We used their solution as a blueprint and improved the flavor to keep you at maximum performance in your everyday life. You can visit drinklightspeed.com to learn more about NASA’s research and what gives our products the highest efficacy!

Zero sugar, zero carbs: We’re excited to bring a new zero sugar, zero carb hydration solution to the market. While sugar is fast-acting, it can be short-lived. By not consuming carbs or sugars using Lightspeed, you’ll stay hydrated for longer.

Isotonic osmolality: Most hydration solutions are outside of isotonic range, making your body work harder by compensating to absorb it. Our isotonic formula is precisely designed to match your blood’s serum osmolality so that it can be rapidly absorbed without modification in your stomach. It's the smartest way to rehydrate.

Accommodates various diets: Our products are designed for your lifestyle; they are gluten-free, keto-friendly, paleo-friendly, and vegan. Lightspeed also has 1,860 mg of electrolytes per serving – significantly more than competing brands.

You might be wondering – why offer another hydration product in addition to Cheers Hydrate?

The answer is simple: both products serve different needs. When you’re drinking, alcohol throws your blood sugar levels out of whack, so the 6 g of sugar in each serving of Hydrate helps to address this issue. Lightspeed, on the other hand, is designed for everyday hydration. We saw a need for a healthier alternative to the traditional, sugary hydration “solutions” flooding the market (most sports drinks contain anywhere from 20 g – 35 g of sugar per serving!). When we stumbled upon NASA’s expired patent for their rehydration formula, we set out to create our own version based on their thorough research.

What does this mean for Cheers investors?

We’re using our knowledge of science-backed products, supply chain management, brand development, and customer service to create new brands in tangential market areas. For us, Lightspeed is a no brainer. Therefore, an investment into our company is not only an investment into Cheers, but also an investment into any products and brands that our company develops. We hope this is something that further excites you about your investment or potential investment! (Don’t worry, Cheers isn’t going anywhere).

To help celebrate our launch, we want our investors & potential investors to be the first to try Lightspeed at a discount. 🎉 To receive this deal, just use the code LIGHTSPEED at checkout on drinklightspeed.com for 20% off your purchase. No investment is required to use this code!

We can’t wait for you to try Lightspeed out and hear what you think. Have a question about the new brand? Leave it in a comment on our StartEngine page, and we’ll try our best to reply within a few business days.

Cheers to new things 🍻,
The Cheers Management Team

Follow along on our new journey!
Shop Lightspeed: drinklightspeed.com
Instagram: instagram.com/drinklightspeed
Facebook: facebook.com/drinklightspeed

Please note: The LIGHTSPEED discount code does not apply to existing/recurring orders. Offer cannot be combined with any other ongoing offer/promotion/discount. Code is valid until 11:59 CT 07-21-2021.

Welcome to the Cheers family – officially! 🍾🎉

about 1 year ago


Dear Cheers Community,

Get your champagne ready – we have some news to share with all of our investors before we head into the weekend! 🍾

As you might have seen, we began our first disbursement of funds last week. This process has been finalized today, making your investment official! A very warm welcome to the Cheers family! 🎉🍻 Our fulfillment team is preparing all of the swag kits and discount codes to be delivered to investors, so you can expect those perks very soon.

As a reminder, here are the “perks tiers” for those who invested:

$1,000+ Investments:
8% bonus shares + 10% off all Cheers products sold on website for 1 year

$2,500+ Investments:
10% bonus shares + 15% off all Cheers products sold on website for 1 year + Cheers swag kit

$5,000+ Investments:
12% bonus shares + 20% off all Cheers products sold on website for 1 year + Cheers swag kit

Again, thanks for being part of our journey. We can’t imagine doing this with anyone else!

🍶Kanpai! (“Cheers” in Japanese)
Brooks (Founder)

Notice of Funds Disbursement

about 1 year ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Cheers has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Cheers be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Ends tonight: Get 20% off all Cheers products with our FLASH SALE! 🚨🍻

over 1 year ago


Dear Cheers Community,

A huge thank you to all of our investors who have joined forces with us over the past month! We wanted to let you know that we plan for our first disbursement to happen soon as we sort out a few final details with StartEngine & our board. 🥂

As you know, one of the perks for investments over $5,000 is 20% off all Cheers products for an entire year, which we will distribute once our planned disbursement occurs—along with all of the other eligible perks! For now, if you’d like to access a limited-time deal like that a little early (just in time for 4th of July festivities or upcoming vacations 😎), you can shop our Flash Sale happening NOW on our website (cheershealth.com). Just use the code PRIMEDAY21 for 20% off your favorite Cheers products.

Heads up: this deal ends tonight at 11:59 pm CT, so you’ll want to place your order soon to receive these product discounts (by the way, no investment is needed to access this sale!).

If we haven’t said it enough, we’re thrilled to have you as part of the Cheers family. We’re excited for all that’s to come – including those planned investor perks coming your way soon! 😊

Một Hai Ba dzô 🍻 (“Cheers” in Vietnamese)
Brooks (Founder)

Please note: The PRIMEDAY21 discount code is valid for orders over $25 and does not apply to existing/recurring orders. Offer cannot be combined with any other ongoing offer/promotion/discount, including the beverage bundles. Code is valid until 11:59 CT 06-22-21.

LAST CALL: Our last Early Bird Bonus ends today at 4pm ET!

over 1 year ago


Dear Cheers Community,

With just hours left to snag our last round of early bird bonuses, now is the time to top-up your investment or become an investor before this deal ends today at 4pm ET! Remember, after this, our Early Bird bonuses go away, so we don’t want you to miss out.

Note: If you made a reservation, you must login and confirm your investment before 4pm ET this afternoon or you will miss out on the Early Bird Bonus.

In case you missed it, we’ve also been running a sale in celebration of our Online Public Offering over at cheershealth.com. What better way to celebrate a potential investment than with 20% off? 🎉 We’re excited to have you along for this journey, and we want you to get your favorite Cheers products at the best deal. Just use the code INVEST20 at checkout! Discount valid for orders over $25. Does not apply to existing/recurring orders. Code valid until 11:59 pm CT on 06-01-21.

As always, if you have a question or want to share your excitement, leave it in a comment on our StartEngine page! We do our best to reply to all comments within one day throughout the beginning of this offering and have really enjoyed hearing your thoughts.

Živjeli 🥂 (“Cheers” in Croatian)
Brooks (Founder)

Alcohol-related health is the future, and you can be a part of it by investing in Cheers! 🍻

over 1 year ago


Dear Cheers Community,

Happy Friday! Before we all head into the holiday weekend, I wanted to remind you that our final Early Bird Bonus ends on Tuesday, June 1 at 4pm ET ⏰. This is your LAST CHANCE to snag an Early Bird Bonus, so we definitely want you to take advantage of this offer if you haven’t yet invested.

Note: If you made a reservation, you must login and confirm your investment before Tuesday, June 1 at 4pm ET or you will miss out on the Early Bird Bonus.

🥂 An update on our campaign:

Our capital campaign has been a fun ride so far. 1k+ investors have pledged almost $1.3 million in committed capital in just 9 days. This is just another point of proof that alcohol-related health is becoming the future more and more everyday. If you look at the past decade, there’s proof of this on the shelf, too. Consumers have become increasingly health-conscious, and it’s significantly altering the retail landscape – we believe, for the better. This wave is moving into the alcohol category and we are a part of leading the way forward!

This week, we started our planned retail expansion through local distribution of our new beverage into select Houston retail locations. 🎉 This is only the beginning of a long journey of getting Cheers into both on-premise (bars, distilleries, etc.) and off-premise (liquor stores, convenience stores, etc.) locations around the country. It just makes sense for Cheers to be a fixture in any setting where alcohol is sold, and we’re primed to make this a reality.

Whether you’ve already invested or are still considering an investment, I hope this vision excites you. 🙂

Saúde! 🥂 (“Cheers” in Portuguese)
Brooks (Founder)

P.S. Have a question or want to share your excitement? Leave it in a comment on our StartEngine page! We do our best to reply to all comments within one day throughout the beginning of this offering.

Our last Early Bird Bonus is LIVE 🐦

over 1 year ago


Dear Cheers Community,


It’s hard to believe that just 1 week ago, we launched our official Online Public Offering here on StartEngine. Our office has been buzzing ever since, and our team has collectively felt a sense of excitement around the raise. Since launching, we’ve seen over $1.25 million in committed capital come through our campaign doors in the 7 short days since going live. We’re so humbled by the support, and each investor we see added to the list is so important to us.

We wanted to let you know that our final round of early bird bonuses is HERE! This deal runs from now until Tuesday, June 1 at 4pm ET. If you’re considering an investment in Cheers, this is your last chance to get in on our early bird bonuses. 🤝

Note: If you made a reservation, you must login and confirm your investment before Tuesday, June 1 at 4pm ET or you will miss out on the Early Bird Bonus.

Since 2017, we’ve helped over 300,000 customers enjoy alcohol on their own terms, selling over 13 million doses and $25 million in revenue to date. Our mission is bringing people together by promoting fun, responsible, & health-conscious alcohol consumption – and by investing in Cheers, you’re helping us push that mission forward. For those who have already invested, we truly appreciate your support and are so grateful to have you along for the ride! It feels pretty special to invite our biggest supporters to connect with our story and our overarching mission to propel the category of alcohol-related health forward! We can’t wait to see what’s in store.


Santé! 🥂 (“Cheers” in French)

Brooks (Founder)


P.S. As always, if you have any questions – or if you’d like to share in the excitement, don’t hesitate to leave it in a comment on our StartEngine page! We will try to reply to all comments within one day throughout the beginning of this offering.

LAST CALL: Our Super Early Bird Bonus ends TODAY at 4pm ET!

over 1 year ago


Dear Cheers community,


Our campaign has been live now for 6 days and we are proud to announce that we’ve officially crossed into the $1.2+ million threshold for committed capital. 🎉 Our team has been steadily watching the numbers change throughout each day and it’s been a pretty surreal experience for all of us, to say the least.

To those who have invested, we are so excited to have you on this journey with us. 🍻 Your support has been incredible and we can’t wait to see what the future holds for Cheers and for the category of alcohol-related health as a whole.

To those still considering an investment in Cheers, we’re glad you’re here! We want to remind you that our Super Early Bird Bonus ends today at 4pm ET. This is currently our best deal of the offering. After this bonus expires, we only have one more round of early bird bonuses, and then early bird bonus shares will go away. We don’t want you to miss out on the 15% bonus shares you’re eligible to receive in this Super Early Bird Bonus period. 

Note: If you made a reservation, you must login and confirm your investment before this afternoon, May 25th at 4pm ET or you will miss out on the Super Early Bird Bonus.

As always, if you have any questions – or if you’d like to share in the excitement, don’t hesitate to leave it in a comment on our StartEngine page! We will try to reply to all comments within one day throughout the beginning of this offering.


Skål! 🍺 (“Cheers” in Swedish)

Brooks (Founder)

Less than 2 hours left to invest in Cheers and get in on our Earliest Early Bird Bonus! ⏰

over 1 year ago


Dear Cheers Community,

We have already raised $950k+ in committed funding from 725+ investors. Given the fact that we haven’t even hit the 72-hour mark of our offering yet, this is quite an achievement! 🎊 🍾


Quick Housekeeping Items:

  • There are LESS than 2 hours left to invest during our Earliest Early Bird Bonus period to get 20% bonus shares. This is our BEST deal of the entire offering.
  • If you reserved an investment, but haven’t yet logged in yet to confirm it, then you must do this within the next 2 hours to be eligible for the 20% bonus shares.
  • Please be sure not to wait until the end – this deal officially ends at 4pm ET! If the investment “checkout” process isn’t completed on time, you will not be able to receive the 20% bonus shares.


We’re excited to be on this journey with you and wish everyone a great weekend! 🍻

Cheers,

Brooks

$500k+ in committed capital raised in the first 24 hours! 🎊 🍾

over 1 year ago


Dear Cheers Community,

I am VERY proud to announce that in under 24 hours since we went live with our first ever Online Public Offering, Cheers has already received well over $500k in committed capital. I don’t know what the 24-hour StartEngine record is for CF raises like ours, but we must be close! 🥂 🍾

As I type this, I can see that we have received committed capital from over 450 investors. After only having 4 investors over the past 3 years, it’s quite an exciting time to see a community of people coming together who want to be a part of Cheers' journey. By becoming an owner of Cheers, you’re joining forces with us on a very exciting mission of “bringing people together by promoting fun, responsible, & health-conscious alcohol consumption.”

We couldn’t be more ecstatic about the progress and momentum so far, and we’re extremely grateful for the support! 🍻


Quick Housekeeping Items:

If you haven’t yet invested, but either reserved an investment or are following along on this campaign, please remember that our Earliest Early Bird Bonus period expires this Friday, May 21st at 4pm ET. This is the best bonus package of our entire offering and it will give you 20% bonus shares on any investment you make!

Note: If you made a reservation, you must login and confirm your investment before this Friday, May 21st at 4pm ET or you will miss out on the Earliest Early Bird Bonus.

 

As always, if you have any questions—or just want to express your excitement—please let us know in the comments! We will try to reply to all comments within one day throughout the beginning of this offering. 

To all those that have committed capital so far—we’re very proud to have you with us on this journey! 🥂

Cheers,

Brooks (Founder)

Cheers' first ever Online Public Offering is now officially live! 🥂🍾

over 1 year ago

Dear Cheers Community,


After months of preparation and hard work, the big moment is finally here. Our first ever Online Public Offering is now officially live! 🎊 🍾

In roughly the first hour alone since launching, we have already received $100k+ in committed capital! It is quite a special experience for us all. Our management team is here at the office watching it all unfold on the big screen as I type this out. (And, of course, after all the hard work leading up to this point, everyone is enjoying some well-deserved adult beverages to celebrate the next stage in the future of Cheers! 🍻)

If you made a reservation during our testing-the-waters phase, then you can now confirm the investment. And, if you didn't make a reservation, don't worry, you can now invest without one!

We have 3 periods of Early Bird Bonus Shares Bonuses: (All bonus periods end at 4pm ET)

  • Earliest Early Bird Bonus (Days 1-3): 20% bonus shares. 
    • Now → May 21st @ 4pm ET
  • Super Early Bird Bonus (Days 4-7): 15% bonus shares. 
    • End of Earliest Early Bird Bonus → May 25th @ 4pm ET
  • Early Bird Bonus (Days 8-14): 12% bonus shares.
    • End of Super Early Bird Bonus → June 1st @ 4pm ET 

Right now, we are in the Earliest Early Bird Bonus period (Days 1-3). This means that each investment made through this Friday, May 21st at 4pm ET will receive a total of 20% bonus shares. These bonus shares will automatically be applied when you put in your investment.

Note: While bonus shares cannot stack, the investment tier perks can be combined with the Early Bird Bonuses. So, for example, if you invest $2,500 by this Friday, May 21st at 4pm ET, you will get: 1) 20% bonus shares + 2) 15% off all Cheers products sold on our website for 1 year + 3) a Cheers swag kit (which sells on our website for $115).

To take advantage of the best deal of our entire offering, you only have through Friday, May 21st at 4pm ET to make an investment before our Earliest Early Bird Bonus period ends.

Therefore, after reading through our materials, reading the Form C, reviewing our financials, etc., please be prepared to make an investment decision by this Friday at 4pm ET. We won’t be able to retroactively apply the 20% Bonus shares to investments completed after May 21st at 4pm ET.

As always, if you have any questions—or just want to express your excitement—please let us know in the comments! We will try to reply to all comments within one day throughout the beginning of this offering. 

We’re thrilled for this offering to finally go live! We can’t thank you enough for the support and are beyond excited for you to join us on this journey. 🥂 🍾


Sláinte! 🍺 (“Cheers” in Irish)

Brooks (Founder)

 

Fun Cheers Trivia:

It wasn’t until a few members of our team visited Ireland for a close friend’s wedding that we decided on the name Cheers. When we were taking a tour of the Guinness factory in Dublin, Guinness was debuting one of their newest products. The speaker explained to the room of a few hundred people that the word “sláinte” is the Irish & Scottish Gaelic way of saying "cheers", translating literally "to health”. Shortly thereafter, the toast was given, and everyone shouted “sláinte!” before taking a sip of their drink. It was at that moment that we realized how perfect it would be to name our brand “Cheers”. Generally speaking, “cheers” in many languages around the world translates to “health”, “good health”, “long life”, or some other similar meaning. Combine that with our mission of “bringing people together by promoting fun, responsible, and health-conscious alcohol consumption”, and the name Cheers was a no-brainer! 🍻

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