Cheers

A Leader in Alcohol-Related Health

Cheers

A Leader in Alcohol-Related Health

Houston, TX
Consumer Products
Cheers is a leader in the alcohol-related health category. We create products that support your liver and help you feel better after consuming alcohol. To date, we have helped over 300,000 people enjoy alcohol on their own terms, with a total of over $25 million sold through online sales alone. In 2020, Cheers generated $1.7m+ in profit. Our next planned move is to begin our expansion into retail, with the goal of Cheers being available anywhere that alcohol is sold.

$1,413,435

raised
1,178
Investors
$49.5M
Valuation
$39.11
Price per Share
$117.33
Min. Investment
Common
Shares Offered
Equity
Offering Type
$5M
Offering Max
Reg CF
Offering

$1,413,435

raised
1,178
Investors
$49.5M
Valuation
$39.11
Price per Share
$117.33
Min. Investment
Common
Shares Offered
Equity
Offering Type
$5M
Offering Max
Reg CF
Offering

Rewards

Get rewarded for investing more into Cheers:

$118+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$1,000+
Investment
$1,000 Investment Tier
8% bonus shares + 10% off all Cheers products sold on website for 1 year
$2,500+
Investment
$2,500 Investment Tier
10% bonus shares + 15% off all Cheers products sold on website for 1 year + Cheers swag kit.
$5,000+
Investment
$5,000 Investment Tier
12% bonus shares + 20% off all Cheers products sold on website for 1 year + Cheers swag kit.

Reasons to Invest

  • Leading alcohol-related health: We create products that are designed to support your liver and help you feel better after drinking – whether you drink a little or a lot. Cheers isn’t just some hangover cure company. We’re an “alcohol-related health” company, pioneering an entirely new category of CPG products to help people enjoy alcohol on their own terms.
  • $25m+ sold to date, with $1.7m+ profit in 2020: Since our appearance on Shark Tank in 2018, we have sold over $25m across the US solely through online channels. To date, we’ve sold over 13m doses across all our products and have acquired over 300k customers. In 2020, Cheers generated $1.7m+ in profit.
  • Novel technology for a massive untapped market: Alcohol is a $250b+ industry in the US and hangovers cost the US economy an estimated $180b annually. The market opportunity is potentially worth billions, and we believe our first-to-market patent-pending DHM permeabilizer technology will set the standard for how people enjoy alcohol and how they bounce back after drinking.

GIF

The Problem


We believe there has yet to be a line of efficacious products that help health-conscious people enjoy alcohol responsibly and feel better the next day.

  • People have become increasingly more health-conscious, significantly altering the consumer packaged goods (CPG) landscape. This trend has now moved into the alcohol category. 
  • People have also become less willing to compromise: they want to go out for happy hour drinks but wake up ready to take on life’s responsibilities the following day (e.g., exercise, work, kids, errands).
  • There are countless “wives tale cures” that have been touted as the “next best thing” for helping you feel better after drinking, but with little-to-no science backing up their solutions.
  • There isn’t a clear, approachable mass understanding of the science behind alcohol and hangovers, how alcohol impacts your liver, and how you can improve your habits to stay healthy. We can change that.

The Solution


We are a leader in alcohol-related health, creating function-first products in a form-first industry.

To date, we've helped over 300,000 people enjoy alcohol on their own terms, with over $25 million sold exclusively through online sales. We officially launched in 2017 with our hero product, Cheers Restore, to help people feel better after drinking. Since then, we've expanded to products that support one's overall alcohol-related health – ranging from liver supplements to rehydration formulas. Efficacy and quality are prioritized at every step, from formulation to when the package arrives at your door. We believe no other company in this space matches these standards.

Not only do we believe that we have the opportunity to gain significant market share, but we also believe that we have the technology, vision, proven earnings, customer base, and collective expertise to firmly establish the category of alcohol-related health and make Cheers a household name.

Our Story


Whether you've had one, or one too many, everyone who drinks alcohol knows that all-too-familiar experience of waking up feeling less than 100%.

How it all started
Our story began in 2014 at Princeton University when our founder, Brooks Powell, read about a natural plant extract called Dihydromyricetin (DHM). DHM had just been discovered to have anti-alcohol properties through animal studies published in The Journal of Neuroscience (this was the first of many, many studies on DHM's relationship to alcohol). Long story short, researchers found that when given DHM, rats showed significantly reduced signs of GABAa rebound – which is the primary reason people don’t feel 100% the day after consuming alcohol. 

Brooks saw this promising study as an opportunity to test DHM's next-day efficacy on humans and worked with a patent team to conduct a human study. That study showed that participants felt an average of 50% better the next day after taking the formula, and led to the official launch of our first product, an after-alcohol aid (now known as Cheers Restore).

After we secured a granted patent on our formula, Brooks appeared on Shark Tank, where the pitch was hijacked by Mark Cuban. Soon after that, we raised a funding round of $2.1m on significantly better terms from venture capital investors including NextView Ventures, Founder Collective, and Fitz Gate Ventures.

Where we’re going

We are proud to be arguably the first company to bring purified DHM to market at scale in the United States. But this is only the beginning! After years of work, research, a lot of funding, and through sponsored research agreements (SRAs) with Princeton, we have finally figured out how to increase the bioavailability of DHM, enabling us to create a beverage form of our best-selling product: Cheers Restore.

The Market


The market opportunity for an alcohol-related health category could be a staggering $9 billion. Combine that with consumers shifting to more health-conscious lifestyles, and we think we’re a no-brainer.

Serving an Untapped Market

In Korea, where liver supplements and hangover cures have already become popular, the alcohol-related health supplement market is 3.6% of their total annual alcohol sales. If this 3.6% were applied domestically, it could mean a market as large as $9 billion.

What We Do


Our mission is simple: Bringing people together by promoting fun, responsible, & health-conscious alcohol consumption.

Evident in our mission & vision is the belief that alcohol can serve a beneficial role in society through its ability to bring people together. However, this role is limited to proper use – and if misused, problems will arise. Our core goal is to promote the positives of alcohol while also decreasing its negatives, which we do through our products and educational content. Our company is not just about making money – it's about making money through bona fide products and services that will help our customers and society at large. 

Traction


Our vision and story resonates with consumers.

In 2020, 55% of our revenue came from repeat customers, and their loyalty has helped us sell over $25 million of Cheers products and establish the category of alcohol-related health.

Business Model


Since our appearance on Shark Tank, we've seen strong growth over time, both in terms of revenue and profit.

Even at an early stage, we focused our efforts on cash efficiency and R&D to prepare for long-term success. Through these efforts, we built a direct-to-consumer (DTC) brand that became profitable in 2020 as we prepared for retail expansion.

Since officially launching in 2017, Cheers has increased its annual operating margin by a total of 33 percentage points. We have done this through strict discipline and an unwavering commitment to optimizing business operations wherever possible – for the benefit of our customers and business alike. This includes:

  • Maintaining a lean team and minimizing overhead.

  • Utilizing disciplined advertising strategies to focus on profitable customer acquisition.

  • Nurturing our existing customer base to drive loyalty, repeat business, and word-of-mouth referrals.

  • Increasing average order values through extending our product line and offering more customer-friendly bundling options.

  • Expanding control over our supply chain to increase efficiency and reduce costs.

  • Partnering with other industry leaders to increase competitive advantage and marketplace durability.

  • Strategically increasing growth to maximize economies of scale.

Our in-house fulfillment team in action.

How We Are Different


A mission-driven brand prioritizing quality, investing in technology, and constantly innovating to remain a category leader.

The more successful a company gets, the more competition will enter the space. As a leader in the alcohol-related health category, we've seen countless cheap knockoffs flooding the market, potentially cutting corners to reduce COGS and compete on price alone.


These are often products with reduced efficacy, formulas and ingredient amounts hidden behind proprietary blends, an emphasis on form over function, messaging that promotes binge drinking, or a combination thereof.


Cheers is a brand focusing solely on alcohol-related health, prioritizing quality above all else, and constantly innovating to remain miles ahead as a category leader. Most of these brands lack a singular focus on alcohol-related health, leaving them spread thin and unfocused when it comes to prioritizing a thoughtful approach to quality, technology, and overall mission. 

Our sponsored research with Princeton revealed that we could increase the bioavailability of DHM significantly when co-administered with capric acid. One of our in-vivo studies found up to a 19x increase in DHM bioavailability with at least a 2:1 ratio of capric acid to DHM. Capric acid has been shown to temporarily expand cellular tight junctions in the GI tract to allow larger molecules, such as DHM, to absorb at a significantly increased rate. Capric acid is found in high amounts from natural sources, such as coconut or palm oil.

Our goals


Our goal is simple: Anywhere alcohol is sold, we want to be sold there too.

We’re invested in empowering drinkers to enjoy alcohol on their own terms. From providing valuable short-term benefits post-drinking, to introducing ways to help support people and their health in the long-term, it just makes sense for Cheers to be a fixture in any setting where alcohol is sold.

Putting our money where our mouth is: The Liver Habits Score™

We currently sell products that support your liver and help you feel better after drinking. However, we feel it’s equally important that we help empower customers to prioritize their overall health in ways extending beyond the direct benefits of our products.


Currently in development, our Liver Habits Score™ is a quiz that helps people understand through educational content how daily activities such as exercise, diet, and alcohol consumption could potentially affect liver health. Upon receiving a score, we explain what this score means and highlight areas of habits that could be improved. This quiz is paired with additional educational content that further emphasizes how lifestyle changes could make a significant impact on liver health. The release of our products, materials, and partnerships are all guided by our vision: A world where everyone can enjoy alcohol throughout a long, healthy, & happy lifetime.

Why Invest


With $25m+ already sold, a newly developed product, and retail on the horizon, we’re just getting started.

Meet the team


A passionate team dedicated to our mission of promoting fun, responsible, and health-conscious alcohol consumption.

The Future


In addition to expanding Cheers’ product line and retail presence, our company is planning to launch an entirely new brand of sugar-free hydration products called Lightspeed.

In 1992, NASA developed a sugar-free hydration beverage designed to keep astronauts hydrated during long missions in the extreme environment of space. Utilizing the learnings from this expired patent, we developed Lightspeed. Our zero-sugar hydration brand is designed to be a healthy alternative to those sugar-filled formulas currently flooding the market.


Through our experience in supply chain, digital advertising, and branding, we’re utilizing our knowledge and skills to potentially create new brands in tangential market areas. For us, Lightspeed is a no brainer. An investment into our company is not only an investment into Cheers, but also an investment into any products and brands that our company develops.

Offering Summary


Company

:

Cheers Health, Inc.

Corporate Address

:

1334 Brittmoore Rd (Suite 1003), Houston, TX 77043

Offering Minimum

:

$9,973.05

Offering Maximum

:

$4,999,978.84

Minimum Investment Amount

(per investor)

:

$117.33











Terms


Offering Type

:

Equity

Security Name

:

Non-Voting Common Stock

Minimum Number of Shares Offered

:

255

Maximum Number of Shares Offered

:

127,844

Price per Share

:

$39.11

Pre-Money Valuation

:

$49,454,907.88











Offering Bonus Shares Maximum: 25,569 shares of Non-Voting Common Stock, which results in a maximum number of shares for this offering equaling 153,413 shares of Non-Voting Common Stock. 

Early Bird Bonus Shares:

• Earliest Early Bird Bonus (Day 1-3 Investment): 20% bonus shares. 

• Super Early Bird Bonus (Day 4-7 Investment): 15% bonus shares. 

• Early Bird Bonus (Day 8-14 Investment): 12% bonus shares. 

• StartEngine Member Bonus: 10% bonus shares.

Investment Tier Bonuses & Perks (Investment Tier Bonus Shares cannot be stacked with Early Bird Bonus Shares):

• $1,000 Investment Tier: 8% bonus shares + 10% off all Cheers products sold on website for 1 year.

• $2,500 Investment Tier: 10% bonus shares + 15% off all Cheers products sold on website for 1 year + Cheers swag kit*.

• $5,000 Investment Tier: 12% bonus shares + 20% off all Cheers products sold on website for 1 year + Cheers swag kit*. 

*Cheers swag kit is sold on cheershealth.com with the product title “The Ultimate Cheers Kit” for $115. See: cheershealth.com/products/ultimate-cheers-kit. 

The 10% StartEngine Owners’ Bonus

Cheers Health, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of stock at $39.11 per share, you will receive and own 110 shares for $3,911. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will only receive a single Bonus Shares bonus, which will be the highest bonus rate they are eligible for. 

Explanation & Examples:

The Early Bird Bonuses, Investment Tier Bonuses, and the 10% StartEngine Owners’ Bonus cannot be stacked. An investor in Cheers Health, Inc. that is eligible for one or more “bonuses” will receive the greatest single bonus shares bonus available to such investor. 

For example: An investor is a StartEngine OWNer, and invests $5,000 on Day 6 of our campaign. The investor is eligible to receive the 15% Super Early Bird Bonus Shares, the 10% StartEngine OWNer’s Bonus Shares, and the 12% $5,000 Investment Tier Bonus Shares. Since the highest Bonus Shares bonus available is the 15% Super Early Bird Bonus Shares, the investor will receive this 15% bonus only. However, the investor will still receive the “20% off all Cheers products sold on website for 1 year + Cheers swag kit” perk, as that is the highest perk for which the investor qualified. 

For another example, if someone invests $1,000 on Day 8, they will receive 12% bonus shares + 10% off all Cheers products sold on website for 1 year. 

For another example, if someone invests $5,000 on Day 30, they will receive 12% bonus shares + 20% off all Cheers products sold on website for 1 year + Cheers swag kit.

For another example, if someone invests $1,000 on Day 40 and are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus, they will receive 10% bonus shares + 10% off all Cheers products sold on website for 1 year.

*All perks occur when the offering is completed.

Note on % Discount Perk on Cheers’ Products Sold Through Website:

The % Discount Perk is intended to benefit the investor themselves. We reserve the right to disable discount codes if we observe signs of abuse, including, but not limited to, posting codes on discount sites and reselling products obtained with said discount. This discount cannot be combined with other discounts, such as seasonal sales discounts.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Salary payments made to one’s self, a friend or relative. Any expense labeled “Travel and Entertainment”. Vendor payments.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$3,521,891.00 USD
$2,058,765.00 USD
Cash And Cash Equivalents
$2,182,487.00 USD
$577,550.00 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$227,962.00 USD
$469,375.00 USD
Long Term Debt
$675,271.00 USD
$683,371.00 USD
Revenues And Sales
$10,417,210.00 USD
$8,217,412.00 USD
Costs Of Goods Sold
$1,953,775.00 USD
$1,659,732.00 USD
Taxes Paid
$11,470.00 USD
$3,197.00 USD
Net Income
$1,712,638.00 USD
-$352,480.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

LAST CALL: Our last Early Bird Bonus ends today at 4pm ET!

20 days ago


Dear Cheers Community,

With just hours left to snag our last round of early bird bonuses, now is the time to top-up your investment or become an investor before this deal ends today at 4pm ET! Remember, after this, our Early Bird bonuses go away, so we don’t want you to miss out.

Note: If you made a reservation, you must login and confirm your investment before 4pm ET this afternoon or you will miss out on the Early Bird Bonus.

In case you missed it, we’ve also been running a sale in celebration of our Online Public Offering over at cheershealth.com. What better way to celebrate a potential investment than with 20% off? 🎉 We’re excited to have you along for this journey, and we want you to get your favorite Cheers products at the best deal. Just use the code INVEST20 at checkout! Discount valid for orders over $25. Does not apply to existing/recurring orders. Code valid until 11:59 pm CT on 06-01-21.

As always, if you have a question or want to share your excitement, leave it in a comment on our StartEngine page! We do our best to reply to all comments within one day throughout the beginning of this offering and have really enjoyed hearing your thoughts.

Živjeli 🥂 (“Cheers” in Croatian)
Brooks (Founder)

Alcohol-related health is the future, and you can be a part of it by investing in Cheers! 🍻

24 days ago


Dear Cheers Community,

Happy Friday! Before we all head into the holiday weekend, I wanted to remind you that our final Early Bird Bonus ends on Tuesday, June 1 at 4pm ET ⏰. This is your LAST CHANCE to snag an Early Bird Bonus, so we definitely want you to take advantage of this offer if you haven’t yet invested.

Note: If you made a reservation, you must login and confirm your investment before Tuesday, June 1 at 4pm ET or you will miss out on the Early Bird Bonus.

🥂 An update on our campaign:

Our capital campaign has been a fun ride so far. 1k+ investors have pledged almost $1.3 million in committed capital in just 9 days. This is just another point of proof that alcohol-related health is becoming the future more and more everyday. If you look at the past decade, there’s proof of this on the shelf, too. Consumers have become increasingly health-conscious, and it’s significantly altering the retail landscape – we believe, for the better. This wave is moving into the alcohol category and we are a part of leading the way forward!

This week, we started our planned retail expansion through local distribution of our new beverage into select Houston retail locations. 🎉 This is only the beginning of a long journey of getting Cheers into both on-premise (bars, distilleries, etc.) and off-premise (liquor stores, convenience stores, etc.) locations around the country. It just makes sense for Cheers to be a fixture in any setting where alcohol is sold, and we’re primed to make this a reality.

Whether you’ve already invested or are still considering an investment, I hope this vision excites you. 🙂

Saúde! 🥂 (“Cheers” in Portuguese)
Brooks (Founder)

P.S. Have a question or want to share your excitement? Leave it in a comment on our StartEngine page! We do our best to reply to all comments within one day throughout the beginning of this offering.

Our last Early Bird Bonus is LIVE 🐦

26 days ago


Dear Cheers Community,


It’s hard to believe that just 1 week ago, we launched our official Online Public Offering here on StartEngine. Our office has been buzzing ever since, and our team has collectively felt a sense of excitement around the raise. Since launching, we’ve seen over $1.25 million in committed capital come through our campaign doors in the 7 short days since going live. We’re so humbled by the support, and each investor we see added to the list is so important to us.

We wanted to let you know that our final round of early bird bonuses is HERE! This deal runs from now until Tuesday, June 1 at 4pm ET. If you’re considering an investment in Cheers, this is your last chance to get in on our early bird bonuses. 🤝

Note: If you made a reservation, you must login and confirm your investment before Tuesday, June 1 at 4pm ET or you will miss out on the Early Bird Bonus.

Since 2017, we’ve helped over 300,000 customers enjoy alcohol on their own terms, selling over 13 million doses and $25 million in revenue to date. Our mission is bringing people together by promoting fun, responsible, & health-conscious alcohol consumption – and by investing in Cheers, you’re helping us push that mission forward. For those who have already invested, we truly appreciate your support and are so grateful to have you along for the ride! It feels pretty special to invite our biggest supporters to connect with our story and our overarching mission to propel the category of alcohol-related health forward! We can’t wait to see what’s in store.


Santé! 🥂 (“Cheers” in French)

Brooks (Founder)


P.S. As always, if you have any questions – or if you’d like to share in the excitement, don’t hesitate to leave it in a comment on our StartEngine page! We will try to reply to all comments within one day throughout the beginning of this offering.

LAST CALL: Our Super Early Bird Bonus ends TODAY at 4pm ET!

27 days ago


Dear Cheers community,


Our campaign has been live now for 6 days and we are proud to announce that we’ve officially crossed into the $1.2+ million threshold for committed capital. 🎉 Our team has been steadily watching the numbers change throughout each day and it’s been a pretty surreal experience for all of us, to say the least.

To those who have invested, we are so excited to have you on this journey with us. 🍻 Your support has been incredible and we can’t wait to see what the future holds for Cheers and for the category of alcohol-related health as a whole.

To those still considering an investment in Cheers, we’re glad you’re here! We want to remind you that our Super Early Bird Bonus ends today at 4pm ET. This is currently our best deal of the offering. After this bonus expires, we only have one more round of early bird bonuses, and then early bird bonus shares will go away. We don’t want you to miss out on the 15% bonus shares you’re eligible to receive in this Super Early Bird Bonus period. 

Note: If you made a reservation, you must login and confirm your investment before this afternoon, May 25th at 4pm ET or you will miss out on the Super Early Bird Bonus.

As always, if you have any questions – or if you’d like to share in the excitement, don’t hesitate to leave it in a comment on our StartEngine page! We will try to reply to all comments within one day throughout the beginning of this offering.


Skål! 🍺 (“Cheers” in Swedish)

Brooks (Founder)

Less than 2 hours left to invest in Cheers and get in on our Earliest Early Bird Bonus! ⏰

about 1 month ago


Dear Cheers Community,

We have already raised $950k+ in committed funding from 725+ investors. Given the fact that we haven’t even hit the 72-hour mark of our offering yet, this is quite an achievement! 🎊 🍾


Quick Housekeeping Items:

  • There are LESS than 2 hours left to invest during our Earliest Early Bird Bonus period to get 20% bonus shares. This is our BEST deal of the entire offering.
  • If you reserved an investment, but haven’t yet logged in yet to confirm it, then you must do this within the next 2 hours to be eligible for the 20% bonus shares.
  • Please be sure not to wait until the end – this deal officially ends at 4pm ET! If the investment “checkout” process isn’t completed on time, you will not be able to receive the 20% bonus shares.


We’re excited to be on this journey with you and wish everyone a great weekend! 🍻

Cheers,

Brooks

$500k+ in committed capital raised in the first 24 hours! 🎊 🍾

about 1 month ago


Dear Cheers Community,

I am VERY proud to announce that in under 24 hours since we went live with our first ever Online Public Offering, Cheers has already received well over $500k in committed capital. I don’t know what the 24-hour StartEngine record is for CF raises like ours, but we must be close! 🥂 🍾

As I type this, I can see that we have received committed capital from over 450 investors. After only having 4 investors over the past 3 years, it’s quite an exciting time to see a community of people coming together who want to be a part of Cheers' journey. By becoming an owner of Cheers, you’re joining forces with us on a very exciting mission of “bringing people together by promoting fun, responsible, & health-conscious alcohol consumption.”

We couldn’t be more ecstatic about the progress and momentum so far, and we’re extremely grateful for the support! 🍻


Quick Housekeeping Items:

If you haven’t yet invested, but either reserved an investment or are following along on this campaign, please remember that our Earliest Early Bird Bonus period expires this Friday, May 21st at 4pm ET. This is the best bonus package of our entire offering and it will give you 20% bonus shares on any investment you make!

Note: If you made a reservation, you must login and confirm your investment before this Friday, May 21st at 4pm ET or you will miss out on the Earliest Early Bird Bonus.

 

As always, if you have any questions—or just want to express your excitement—please let us know in the comments! We will try to reply to all comments within one day throughout the beginning of this offering. 

To all those that have committed capital so far—we’re very proud to have you with us on this journey! 🥂

Cheers,

Brooks (Founder)

Cheers' first ever Online Public Offering is now officially live! 🥂🍾

about 1 month ago

Dear Cheers Community,


After months of preparation and hard work, the big moment is finally here. Our first ever Online Public Offering is now officially live! 🎊 🍾

In roughly the first hour alone since launching, we have already received $100k+ in committed capital! It is quite a special experience for us all. Our management team is here at the office watching it all unfold on the big screen as I type this out. (And, of course, after all the hard work leading up to this point, everyone is enjoying some well-deserved adult beverages to celebrate the next stage in the future of Cheers! 🍻)

If you made a reservation during our testing-the-waters phase, then you can now confirm the investment. And, if you didn't make a reservation, don't worry, you can now invest without one!

We have 3 periods of Early Bird Bonus Shares Bonuses: (All bonus periods end at 4pm ET)

  • Earliest Early Bird Bonus (Days 1-3): 20% bonus shares. 
    • Now → May 21st @ 4pm ET
  • Super Early Bird Bonus (Days 4-7): 15% bonus shares. 
    • End of Earliest Early Bird Bonus → May 25th @ 4pm ET
  • Early Bird Bonus (Days 8-14): 12% bonus shares.
    • End of Super Early Bird Bonus → June 1st @ 4pm ET 

Right now, we are in the Earliest Early Bird Bonus period (Days 1-3). This means that each investment made through this Friday, May 21st at 4pm ET will receive a total of 20% bonus shares. These bonus shares will automatically be applied when you put in your investment.

Note: While bonus shares cannot stack, the investment tier perks can be combined with the Early Bird Bonuses. So, for example, if you invest $2,500 by this Friday, May 21st at 4pm ET, you will get: 1) 20% bonus shares + 2) 15% off all Cheers products sold on our website for 1 year + 3) a Cheers swag kit (which sells on our website for $115).

To take advantage of the best deal of our entire offering, you only have through Friday, May 21st at 4pm ET to make an investment before our Earliest Early Bird Bonus period ends.

Therefore, after reading through our materials, reading the Form C, reviewing our financials, etc., please be prepared to make an investment decision by this Friday at 4pm ET. We won’t be able to retroactively apply the 20% Bonus shares to investments completed after May 21st at 4pm ET.

As always, if you have any questions—or just want to express your excitement—please let us know in the comments! We will try to reply to all comments within one day throughout the beginning of this offering. 

We’re thrilled for this offering to finally go live! We can’t thank you enough for the support and are beyond excited for you to join us on this journey. 🥂 🍾


Sláinte! 🍺 (“Cheers” in Irish)

Brooks (Founder)

 

Fun Cheers Trivia:

It wasn’t until a few members of our team visited Ireland for a close friend’s wedding that we decided on the name Cheers. When we were taking a tour of the Guinness factory in Dublin, Guinness was debuting one of their newest products. The speaker explained to the room of a few hundred people that the word “sláinte” is the Irish & Scottish Gaelic way of saying "cheers", translating literally "to health”. Shortly thereafter, the toast was given, and everyone shouted “sláinte!” before taking a sip of their drink. It was at that moment that we realized how perfect it would be to name our brand “Cheers”. Generally speaking, “cheers” in many languages around the world translates to “health”, “good health”, “long life”, or some other similar meaning. Combine that with our mission of “bringing people together by promoting fun, responsible, and health-conscious alcohol consumption”, and the name Cheers was a no-brainer! 🍻

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