Cheers

A Leader in Alcohol-Related Health

Cheers

A Leader in Alcohol-Related Health

Houston, TX
Consumer Products
Cheers is a leader in the alcohol-related health category. We create products that support your liver and help you feel better after consuming alcohol. To date, we have helped over 300,000 people enjoy alcohol on their own terms, with a total of over $25 million sold through online sales alone. In 2020, Cheers generated $1.7m+ in profit. Our next planned move is to begin our expansion into retail, with the goal of Cheers being available anywhere that alcohol is sold.

$1,477,675

raised
1,286
Investors
$49.5M
Valuation
$39.11
Price per Share
$117.33
Min. Investment
Common
Shares Offered
Equity
Offering Type
$5M
Offering Max
Reg CF
Offering

$1,477,675

raised
1,286
Investors
$49.5M
Valuation
$39.11
Price per Share
$117.33
Min. Investment
Common
Shares Offered
Equity
Offering Type
$5M
Offering Max
Reg CF
Offering

Rewards

Get rewarded for investing more into Cheers:

$118+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$1,000+
Investment
$1,000 Investment Tier
8% bonus shares + 10% off all Cheers products sold on website for 1 year
$2,500+
Investment
$2,500 Investment Tier
10% bonus shares + 15% off all Cheers products sold on website for 1 year + Cheers swag kit.
$5,000+
Investment
$5,000 Investment Tier
12% bonus shares + 20% off all Cheers products sold on website for 1 year + Cheers swag kit.

Reasons to Invest

  • Leading alcohol-related health: We create products that are designed to support your liver and help you feel better after drinking – whether you drink a little or a lot. Cheers isn’t just some hangover cure company. We’re an “alcohol-related health” company, pioneering an entirely new category of CPG products to help people enjoy alcohol on their own terms.
  • $25m+ sold to date, with $1.7m+ profit in 2020: Since our appearance on Shark Tank in 2018, we have sold over $25m across the US solely through online channels. To date, we’ve sold over 13m doses across all our products and have acquired over 300k customers. In 2020, Cheers generated $1.7m+ in profit.
  • Novel technology for a massive untapped market: Alcohol is a $250b+ industry in the US and hangovers cost the US economy an estimated $180b annually. The market opportunity is potentially worth billions, and we believe our first-to-market patent-pending DHM permeabilizer technology will set the standard for how people enjoy alcohol and how they bounce back after drinking.

GIF

The Problem


We believe there has yet to be a line of efficacious products that help health-conscious people enjoy alcohol responsibly and feel better the next day.

  • People have become increasingly more health-conscious, significantly altering the consumer packaged goods (CPG) landscape. This trend has now moved into the alcohol category. 
  • People have also become less willing to compromise: they want to go out for happy hour drinks but wake up ready to take on life’s responsibilities the following day (e.g., exercise, work, kids, errands).
  • There are countless “wives tale cures” that have been touted as the “next best thing” for helping you feel better after drinking, but with little-to-no science backing up their solutions.
  • There isn’t a clear, approachable mass understanding of the science behind alcohol and hangovers, how alcohol impacts your liver, and how you can improve your habits to stay healthy. We can change that.

The Solution


We are a leader in alcohol-related health, creating function-first products in a form-first industry.

To date, we've helped over 300,000 people enjoy alcohol on their own terms, with over $25 million sold exclusively through online sales. We officially launched in 2017 with our hero product, Cheers Restore, to help people feel better after drinking. Since then, we've expanded to products that support one's overall alcohol-related health – ranging from liver supplements to rehydration formulas. Efficacy and quality are prioritized at every step, from formulation to when the package arrives at your door. We believe no other company in this space matches these standards.

Not only do we believe that we have the opportunity to gain significant market share, but we also believe that we have the technology, vision, proven earnings, customer base, and collective expertise to firmly establish the category of alcohol-related health and make Cheers a household name.

Our Story


Whether you've had one, or one too many, everyone who drinks alcohol knows that all-too-familiar experience of waking up feeling less than 100%.

How it all started
Our story began in 2014 at Princeton University when our founder, Brooks Powell, read about a natural plant extract called Dihydromyricetin (DHM). DHM had just been discovered to have anti-alcohol properties through animal studies published in The Journal of Neuroscience (this was the first of many, many studies on DHM's relationship to alcohol). Long story short, researchers found that when given DHM, rats showed significantly reduced signs of GABAa rebound – which is the primary reason people don’t feel 100% the day after consuming alcohol. 

Brooks saw this promising study as an opportunity to test DHM's next-day efficacy on humans and worked with a patent team to conduct a human study. That study showed that participants felt an average of 50% better the next day after taking the formula, and led to the official launch of our first product, an after-alcohol aid (now known as Cheers Restore).

After we secured a granted patent on our formula, Brooks appeared on Shark Tank, where the pitch was hijacked by Mark Cuban. Soon after that, we raised a funding round of $2.1m on significantly better terms from venture capital investors including NextView Ventures, Founder Collective, and Fitz Gate Ventures.

Where we’re going

We are proud to be arguably the first company to bring purified DHM to market at scale in the United States. But this is only the beginning! After years of work, research, a lot of funding, and through sponsored research agreements (SRAs) with Princeton, we have finally figured out how to increase the bioavailability of DHM, enabling us to create a beverage form of our best-selling product: Cheers Restore.

The Market


The market opportunity for an alcohol-related health category could be a staggering $9 billion. Combine that with consumers shifting to more health-conscious lifestyles, and we think we’re a no-brainer.

Serving an Untapped Market

In Korea, where liver supplements and hangover cures have already become popular, the alcohol-related health supplement market is 3.6% of their total annual alcohol sales. If this 3.6% were applied domestically, it could mean a market as large as $9 billion.

What We Do


Our mission is simple: Bringing people together by promoting fun, responsible, & health-conscious alcohol consumption.

Evident in our mission & vision is the belief that alcohol can serve a beneficial role in society through its ability to bring people together. However, this role is limited to proper use – and if misused, problems will arise. Our core goal is to promote the positives of alcohol while also decreasing its negatives, which we do through our products and educational content. Our company is not just about making money – it's about making money through bona fide products and services that will help our customers and society at large. 

Traction


Our vision and story resonates with consumers.

In 2020, 55% of our revenue came from repeat customers, and their loyalty has helped us sell over $25 million of Cheers products and establish the category of alcohol-related health.

Business Model


Since our appearance on Shark Tank, we've seen strong growth over time, both in terms of revenue and profit.

Even at an early stage, we focused our efforts on cash efficiency and R&D to prepare for long-term success. Through these efforts, we built a direct-to-consumer (DTC) brand that became profitable in 2020 as we prepared for retail expansion.

Since officially launching in 2017, Cheers has increased its annual operating margin by a total of 33 percentage points. We have done this through strict discipline and an unwavering commitment to optimizing business operations wherever possible – for the benefit of our customers and business alike. This includes:

  • Maintaining a lean team and minimizing overhead.

  • Utilizing disciplined advertising strategies to focus on profitable customer acquisition.

  • Nurturing our existing customer base to drive loyalty, repeat business, and word-of-mouth referrals.

  • Increasing average order values through extending our product line and offering more customer-friendly bundling options.

  • Expanding control over our supply chain to increase efficiency and reduce costs.

  • Partnering with other industry leaders to increase competitive advantage and marketplace durability.

  • Strategically increasing growth to maximize economies of scale.

Our in-house fulfillment team in action.

How We Are Different


A mission-driven brand prioritizing quality, investing in technology, and constantly innovating to remain a category leader.

The more successful a company gets, the more competition will enter the space. As a leader in the alcohol-related health category, we've seen countless cheap knockoffs flooding the market, potentially cutting corners to reduce COGS and compete on price alone.


These are often products with reduced efficacy, formulas and ingredient amounts hidden behind proprietary blends, an emphasis on form over function, messaging that promotes binge drinking, or a combination thereof.


Cheers is a brand focusing solely on alcohol-related health, prioritizing quality above all else, and constantly innovating to remain miles ahead as a category leader. Most of these brands lack a singular focus on alcohol-related health, leaving them spread thin and unfocused when it comes to prioritizing a thoughtful approach to quality, technology, and overall mission. 

Our sponsored research with Princeton revealed that we could increase the bioavailability of DHM significantly when co-administered with capric acid. One of our in-vivo studies found up to a 19x increase in DHM bioavailability with at least a 2:1 ratio of capric acid to DHM. Capric acid has been shown to temporarily expand cellular tight junctions in the GI tract to allow larger molecules, such as DHM, to absorb at a significantly increased rate. Capric acid is found in high amounts from natural sources, such as coconut or palm oil.

Our goals


Our goal is simple: Anywhere alcohol is sold, we want to be sold there too.

We’re invested in empowering drinkers to enjoy alcohol on their own terms. From providing valuable short-term benefits post-drinking, to introducing ways to help support people and their health in the long-term, it just makes sense for Cheers to be a fixture in any setting where alcohol is sold.

Putting our money where our mouth is: The Liver Habits Score™

We currently sell products that support your liver and help you feel better after drinking. However, we feel it’s equally important that we help empower customers to prioritize their overall health in ways extending beyond the direct benefits of our products.


Currently in development, our Liver Habits Score™ is a quiz that helps people understand through educational content how daily activities such as exercise, diet, and alcohol consumption could potentially affect liver health. Upon receiving a score, we explain what this score means and highlight areas of habits that could be improved. This quiz is paired with additional educational content that further emphasizes how lifestyle changes could make a significant impact on liver health. The release of our products, materials, and partnerships are all guided by our vision: A world where everyone can enjoy alcohol throughout a long, healthy, & happy lifetime.

Why Invest


With $25m+ already sold, a newly developed product, and retail on the horizon, we’re just getting started.

Meet the team


A passionate team dedicated to our mission of promoting fun, responsible, and health-conscious alcohol consumption.

The Future


In addition to expanding Cheers’ product line and retail presence, our company is planning to launch an entirely new brand of sugar-free hydration products called Lightspeed.

In 1992, NASA developed a sugar-free hydration beverage designed to keep astronauts hydrated during long missions in the extreme environment of space. Utilizing the learnings from this expired patent, we developed Lightspeed. Our zero-sugar hydration brand is designed to be a healthy alternative to those sugar-filled formulas currently flooding the market.


Through our experience in supply chain, digital advertising, and branding, we’re utilizing our knowledge and skills to potentially create new brands in tangential market areas. For us, Lightspeed is a no brainer. An investment into our company is not only an investment into Cheers, but also an investment into any products and brands that our company develops.

Offering Summary


Company

:

Cheers Health, Inc.

Corporate Address

:

1334 Brittmoore Rd (Suite 1003), Houston, TX 77043

Offering Minimum

:

$9,973.05

Offering Maximum

:

$4,999,978.84

Minimum Investment Amount

(per investor)

:

$117.33











Terms


Offering Type

:

Equity

Security Name

:

Non-Voting Common Stock

Minimum Number of Shares Offered

:

255

Maximum Number of Shares Offered

:

127,844

Price per Share

:

$39.11

Pre-Money Valuation

:

$49,454,907.88











Offering Bonus Shares Maximum: 25,569 shares of Non-Voting Common Stock, which results in a maximum number of shares for this offering equaling 153,413 shares of Non-Voting Common Stock. 

Early Bird Bonus Shares:

• Earliest Early Bird Bonus (Day 1-3 Investment): 20% bonus shares. 

• Super Early Bird Bonus (Day 4-7 Investment): 15% bonus shares. 

• Early Bird Bonus (Day 8-14 Investment): 12% bonus shares. 

• StartEngine Member Bonus: 10% bonus shares.

Investment Tier Bonuses & Perks (Investment Tier Bonus Shares cannot be stacked with Early Bird Bonus Shares):

• $1,000 Investment Tier: 8% bonus shares + 10% off all Cheers products sold on website for 1 year.

• $2,500 Investment Tier: 10% bonus shares + 15% off all Cheers products sold on website for 1 year + Cheers swag kit*.

• $5,000 Investment Tier: 12% bonus shares + 20% off all Cheers products sold on website for 1 year + Cheers swag kit*. 

*Cheers swag kit is sold on cheershealth.com with the product title “The Ultimate Cheers Kit” for $115. See: cheershealth.com/products/ultimate-cheers-kit. 

The 10% StartEngine Owners’ Bonus

Cheers Health, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of stock at $39.11 per share, you will receive and own 110 shares for $3,911. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will only receive a single Bonus Shares bonus, which will be the highest bonus rate they are eligible for. 

Explanation & Examples:

The Early Bird Bonuses, Investment Tier Bonuses, and the 10% StartEngine Owners’ Bonus cannot be stacked. An investor in Cheers Health, Inc. that is eligible for one or more “bonuses” will receive the greatest single bonus shares bonus available to such investor. 

For example: An investor is a StartEngine OWNer, and invests $5,000 on Day 6 of our campaign. The investor is eligible to receive the 15% Super Early Bird Bonus Shares, the 10% StartEngine OWNer’s Bonus Shares, and the 12% $5,000 Investment Tier Bonus Shares. Since the highest Bonus Shares bonus available is the 15% Super Early Bird Bonus Shares, the investor will receive this 15% bonus only. However, the investor will still receive the “20% off all Cheers products sold on website for 1 year + Cheers swag kit” perk, as that is the highest perk for which the investor qualified. 

For another example, if someone invests $1,000 on Day 8, they will receive 12% bonus shares + 10% off all Cheers products sold on website for 1 year. 

For another example, if someone invests $5,000 on Day 30, they will receive 12% bonus shares + 20% off all Cheers products sold on website for 1 year + Cheers swag kit.

For another example, if someone invests $1,000 on Day 40 and are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus, they will receive 10% bonus shares + 10% off all Cheers products sold on website for 1 year.

*All perks occur when the offering is completed.

Note on % Discount Perk on Cheers’ Products Sold Through Website:

The % Discount Perk is intended to benefit the investor themselves. We reserve the right to disable discount codes if we observe signs of abuse, including, but not limited to, posting codes on discount sites and reselling products obtained with said discount. This discount cannot be combined with other discounts, such as seasonal sales discounts.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Salary payments made to one’s self, a friend or relative. Any expense labeled “Travel and Entertainment”. Vendor payments.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$3,521,891.00 USD
$2,058,765.00 USD
Cash And Cash Equivalents
$2,182,487.00 USD
$577,550.00 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$227,962.00 USD
$469,375.00 USD
Long Term Debt
$675,271.00 USD
$683,371.00 USD
Revenues And Sales
$10,417,210.00 USD
$8,217,412.00 USD
Costs Of Goods Sold
$1,953,775.00 USD
$1,659,732.00 USD
Taxes Paid
$11,470.00 USD
$3,197.00 USD
Net Income
$1,712,638.00 USD
-$352,480.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Get the most out of Cheers 🍷

1 day ago


Dear Cheers Community,

Grab a drink because today we’re sharing our best tips & tricks for taking Cheers ahead of the weekend! 🍻 Here’s how to get the most out of our products and feel your best after drinking:

1. Take Cheers Restore as close to your last drink as possible. Say you stopped drinking at 9:00 pm but didn't take Cheers until you went to bed at midnight. In that scenario, your body has already had a lot of time to process the alcohol. To maximize the efficacy of Cheers Restore, you should try to get our hero ingredient, DHM, into your system before the alcohol gets fully metabolized. If you forget to take Cheers until you go to bed, though, take it anyways! It will still work. This tip of taking Cheers closest to your last drink as possible just ensures that you are getting the highest efficacy out of our formula.

2. Take an extra capsule or 2 if you drink more than usual. DHM does wonders for your body, especially if you’re consuming larger amounts of alcohol. Plan on having a little more to drink than usual? Just take an extra capsule or 2 to help your body feel extra good in the AM.

3. Combine Restore + Hydrate at night. While Restore is focused on combating alcohol’s immediate negative effects (GABAa rebound and acetaldehyde buildup), Hydrate tackles the dehydration piece, giving you the rapid rehydration that your body craves after drinking. Together, they're the ultimate power couple, and it’s best that they’re both taken before bed. If you find you still need an extra hydration boost in the morning, you can take a scoop of Cheers Hydrate again to start your day off well hydrated!

4. Take Protect daily to boost glutathione levels. Glutathione is known as the master antioxidant, as it is used in your body for almost all anti-oxidation processes. While it exists throughout your body, it is very prevalent in your liver, working tirelessly to neutralize toxic substances and keep your immune system healthy. When you consume alcohol, your glutathione levels lower significantly, making you feel even worse – not only the next day, but even over the course of a month. Glutathione depletion cannot be quickly reversed, which is why you need to consume it daily, even if you’re not planning to drink. We recommend taking Protect daily to help your glutathione levels slowly build itself back up in your system.

5. Hack our pricing tiers to get the lowest rates. It pays to stock up. We have discounts on our website at cheershealth.com based on reaching certain pricing tiers, and the more you stock up, the more savings you’ll get!

Pricing Tier 1: Spend $55  ➡️ Get 10% off

Pricing Tier 2: Spend $85  ➡️ Get 10% off + free shipping

Pricing Tier 3: Spend $115 ➡️ Get 20% off + free shipping

*Pro Tip: If you have an investor discount code, you can stack it with these automatic pricing tier discounts. 😍


I hope it’s a great weekend. Whatever you’re drinking, always remember to Cheers. 🍻


Na zdrowie! (“Cheers” in Polish)
Shelby (Director of Digital Marketing)


P.S. Looking for other ways to support? Here are some tangible ways to help Cheers as an investor:


1. Support our new brand, Lightspeed, by buying it on Amazon and leaving a review! 💫 Buying our new product is such an easy way to support our expansion into new brands. Let potential customers know what you love about Lightspeed by leaving an unbiased review! Every bit of promotion and engagement helps our launch take off the ground. If you have any feedback or suggestions for future flavors, send us an email at hello@drinklightspeed.com.

You can buy it on Amazon here: https://www.amazon.com/dp/B096T798XC?ref=myi_title_dp


2. Follow our brands on Facebook & Instagram. 👍 If you see our posts, leave a comment and let us know how our products have worked for you. Engaging with our posts helps us out and we always love hearing from our customers!

Lightspeed 👩‍🚀

Instagram: instagram.com/drinklightspeed
Facebook: facebook.com/drinklightspeed

Cheers 🍻

Instagram: instagram.com/cheershealth
Facebook: facebook.com/takecheers


3. Sign up for Cheers texts and be the first to know about sales, new products, and exclusive insider perks. 🍷 You’ll even get a code for 10% off your next order! Just text CHEERS to 98971 to opt in.

By signing up via text, you agree to receive recurring automated promotional and personalized marketing text messages (e.g. cart reminders) from Cheers at the cell number used when signing up. Consent is not a condition of any purchase. Reply HELP for help and STOP to cancel. Msg frequency varies. Msg & data rates may apply. View Terms {http://attn.tv/cheers/terms.html} & Privacy {https://attnl.tv/p/wvr}

Cheers featured in The Quality Edit 🥂

4 days ago


Dear Cheers Community,

We were recently featured in an article by The Quality Edit, a lifestyle publication focused on highlighting the web's best brands for today’s discerning consumer. We’re honored to join their curated list and hear their feedback on our products, including our new beverage.

This is what editors Remi Rosmarin & Jordan White had to say about Cheers:

Remi about the beverage: “The drink tasted like an electrolyte drink, like a Gatorade Ice Pop. It actually did work for me, though: I fully didn't have my typical wine headache the next morning. And I agree about the branding. I like that it’s very drinking-friendly…it's not finger-wagging.”

Jordan about the brand: You can tell that it comes from a need that they've had before, rather than people who just wanted to exploit a problem. The fact that it seems fun and you trust the voice as someone who's probably been really hungover in their lifetime makes you actually want to try it. Rather than like, I got some holistic supplement that my mom told me to use, it seems more like a friend giving you a hangover cure, which I’m more inclined to take after a night out.”

Remi & Jordan refer to Cheers as their “No-BS friend” and we think that’s pretty spot on with our mission of promoting fun, responsible, and health-conscious alcohol consumption. We firmly believe that alcohol has a beneficial role in society through its ability to bring people together, and we always aim to promote the positives that alcohol brings while also combatting the negative effects. We’re proud to have built a brand that resonates with health-conscious drinkers like Remi & Jordan and helps people enjoy alcohol responsibly.

If you’re interested in reading more, you can check out the full article here: https://www.thequalityedit.com/articles/cheers-restore-review

Looking for other ways to support? Here are some tangible ways to help Cheers as an investor:

1. Support our new brand, Lightspeed, by buying it on Amazon and leaving a review! 💫 Buying our new product is such an easy way to support our expansion into new brands. Let potential customers know what you love about Lightspeed by leaving an unbiased review! Every bit of promotion and engagement helps our launch take off the ground. If you have any feedback or suggestions for future flavors, send us an email at hello@drinklightspeed.com.

You can buy it on Amazon here: amazon.com/dp/B096T798XC?ref=myi_title_dp


2. Follow our brands on Facebook & Instagram. 👍 If you see our posts, leave a comment and let us know how our products have worked for you. Engaging with our posts helps us out and we always love hearing from our customers!

Lightspeed 👩‍🚀

Instagram: instagram.com/drinklightspeed
Facebook: facebook.com/drinklightspeed

Cheers 🍻

Instagram: instagram.com/cheershealth
Facebook: facebook.com/takecheers


3. Sign up for Cheers texts and be the first to know about sales, new products, and exclusive insider perks. 🍷 You’ll even get a code for 10% off your next order! Just text CHEERS to 98971 to opt in.

By signing up via text, you agree to receive recurring automated promotional and personalized marketing text messages (e.g. cart reminders) from Cheers at the cell number used when signing up. Consent is not a condition of any purchase. Reply HELP for help and STOP to cancel. Msg frequency varies. Msg & data rates may apply. View Terms {http://attn.tv/cheers/terms.html} & Privacy {https://attnl.tv/p/wvr}


Geonbae! (“Cheers” in Korean)
Brooks (Founder)

FLASH SALE on Cheers products starts now! 🍻

8 days ago


Dear Cheers Community,

We’re running a Christmas in July Flash Sale on our site right now for the next 48 hours! 🎅🎄 You can now go snag your favorite Cheers products at 20% off on cheershealth.com by using the code SANTA20 at checkout. Consider it an early Christmas gift. 😉 No strings attached or investment needed to receive this discount.

Most people know us by our best-selling product, our Cheers Restore capsules, which support your liver and help you feel better the day after drinking. In addition to our full-size bottle, these also come in convenient, pre-packaged single serves. If you have a vacation, bachelorette party, wedding, conference, or any other occasion coming up, these individual sleeves are perfect for traveling and sharing with friends & family. It’s also a great way to help spread the word about Cheers! One of our biggest sources of new customers comes from word of mouth - e.g. friends telling friends. Anytime you get the chance, it would mean the world to us if you would share the joy of Cheers. Get them here for 20% off, and spread some Christmas (in July) Cheers: https://cheershealth.com/products/restore-singles

Please note: The SANTA20 discount code is valid for orders over $25 and does not apply to existing/recurring orders. Offer cannot be combined with any other ongoing offer/promotion/discount, including the investor discount codes. Code is valid until 11:59 CT 07-25-21.

Here are some other ways you can help us as a Cheers investor:

1. Support our new brand, Lightspeed, by buying it on Amazon and leaving a review! 💫 Buying our new product is such an easy way to support our expansion into new brands. Let potential customers know what you love about Lightspeed by leaving an unbiased review! Every bit of promotion and engagement helps our launch take off the ground. If you have any feedback or suggestions for future flavors, send us an email at hello@drinklightspeed.com.

You can buy it on Amazon here: https://www.amazon.com/dp/B096T798XC?ref=myi_title_dp

2. Follow our brands on Facebook & Instagram. 👍 If you see our posts, leave a comment and let us know how our products have worked for you. Every bit of engagement helps us, and we always love hearing from our customers!

Lightspeed 👩‍🚀

Instagram: instagram.com/drinklightspeed
Facebook: facebook.com/drinklightspeed

Cheers 🍻

Instagram: instagram.com/cheershealth
Facebook: facebook.com/takecheers

3. Sign up for Cheers texts and be the first to know about sales, new products, and exclusive insider perks. 🍷 You’ll even get a code for 10% off your next order! Just text CHEERS to 98971 to opt in.

By signing up via text, you agree to receive recurring automated promotional and personalized marketing text messages (e.g. cart reminders) from Cheers at the cell number used when signing up. Consent is not a condition of any purchase. Reply HELP for help and STOP to cancel. Msg frequency varies. Msg & data rates may apply. View Terms {http://attn.tv/cheers/terms.html} & Privacy {https://attnl.tv/p/wvr}

4. Tell your favorite liquor stores & bars near you to carry Cheers! 🍻 Now that our retail expansion is underway, we need your help to spread the word and get Cheers in retail faster! Let’s join forces. Fill out this short form, let us know about your favorite local spots, and we'll work with them to carry Cheers: https://tinyurl.com/cheersretail. Next time you visit them, put in a good word for us and let them know you want to see them carry Cheers products!

To those who made investments over $1,000, you should be receiving your perks within the next week if you haven’t already! Keep an eye out for those discount codes via email. For those who invested over $2,500, your swag kits go in the mail this week!

To those still considering an investment in Cheers, let us know if you have any questions by leaving a comment in the StartEngine portal. We try our best to respond to all comments within one business day, and do love hearing from you!

Noroc! (“Cheers” in Romanian)
Brooks (Founder)

Investor perks are on the way + Lightspeed’s launch sale ends tomorrow!

11 days ago


Dear Cheers Community,

It’s a good week to be a Cheers investor. 🥂 Our management and fulfillment teams have been working hard to get your investment kits ready for distribution this week! If you need a refresher, here are the perks based on the amount invested:


Discount Codes

If you invested $1,000 or more into Cheers, you will receive your personal discount code to use on cheershealth.com this week via email! These codes are valid for one year until 7/22/2022.

  • $1,000+ investments: 10% off all Cheers products on our website for 1 year

  • $2,500+ investments: 15% off all Cheers products on our website for 1 year

  • $5,000+ investments: 20% off all Cheers products on our website for 1 year


Investment Swag Kits

If you invested at the $2,500+ & $5,000+ tiers, your swag kits are also shipping out at the end of this week. 🎉 You should have received an email from us last week to confirm your T-shirt size & shipping information. If you haven’t already, please complete that included form by EOD this Thursday, July 22 so we can ship it out to you before the weekend & make sure you receive the correct T-shirt size.

Right now, here are some easy ways you can help us as a Cheers investor:

1. Support our new brand, Lightspeed, by snagging it at 20% off before our launch sale ends tomorrow. 💫 Our launch sale for our new brand, Lightspeed, ends tomorrow at 11:59 pm CT. Access the 20% off discount by using the code LIGHTSPEED at checkout on drinklightspeed.com. No investment is required to use this code! Buying our new product is such an easy way to support our expansion into new brands. As an investor, our success is equally yours! We’d love it if you’d give us a shoutout on social media and let us know what you think of Lightspeed. Every bit of promotion and engagement helps our launch take off the ground.


2. Tell your favorite liquor stores & bars near you to carry Cheers! 🍻 Now that our retail expansion is underway, we need your help to spread the word and get Cheers in retail faster! Fill out this short form, let us know about your favorite local spots, and we'll work with them to carry Cheers: https://tinyurl.com/cheersretail


3. Sign up for Cheers texts and be the first to know about sales, new products, and exclusive insider perks. 🍷 You’ll even get a code for 10% off your next order! Just text CHEERS to 98971 to opt in.

By signing up via text, you agree to receive recurring automated promotional and personalized marketing text messages (e.g. cart reminders) from Cheers at the cell number used when signing up. Consent is not a condition of any purchase. Reply HELP for help and STOP to cancel. Msg frequency varies. Msg & data rates may apply. View Terms {http://attn.tv/cheers/terms.html} & Privacy {https://attnl.tv/p/wvr}


4. Follow our brands on Facebook & Instagram. 👍 If you see our posts, leave a comment and let us know how our products have worked for you. Every bit of engagement helps us, and we always love hearing from our customers!

Lightspeed 👩‍🚀
Instagram: instagram.com/drinklightspeed
Facebook: facebook.com/drinklightspeed

Cheers 🍻
Instagram: instagram.com/cheershealth
Facebook: facebook.com/takecheers

By the way, if you’re still considering an investment in Cheers, it’s not too late to get in on these perks. Our funding round won’t be open forever, though, so make sure you get your investment in before it closes!


Živjeli! (“Cheers” in Croatian)
Brooks (Founder)

Cheers’ founder recently awarded in Forbes’ Next 1000 List! 🍻

15 days ago


Dear Cheers Community,

We are excited to announce that our founder & CEO, Brooks Powell, was honored in the recent Forbes Next 1000 list for 2021. For those of you who don’t know, the Forbes 1000 list is a year-round initiative that showcases 1,000 promising people and startups across the US. We’re honored to be a part of this group and wanted to share the celebration heading into the weekend.

From Brooks: “Business is a team effort. If Cheers was just about me, then Cheers would be very, very small—and a whole lot less fun! The way I see it, this award is an acknowledgment of the hard work, good decisions, and success of our management team as a whole over the past few years. We’re excited to have a major publication like Forbes recognize these achievements!

Ways you can help us as an investor:

In case you missed it, this week we officially launched our new zero-sugar hydration brand – Lightspeed! To celebrate, we want our investors & potential investors to be the first to try Lightspeed at a discount. 🎉  Here are some specific ways you can help us get Lightspeed off the ground:

1. Use our discount code to order our newest product, Lightspeed, and let us know what you think! To receive this deal, just use the code LIGHTSPEED at checkout on drinklightspeed.com for 20% off your purchase. No investment is required to use this code! (Sale ends 7-21-21).

2. Sign up for Lightspeed texts and be the first to know about sales, new products, and exclusive insider perks. Plus, get a code for 10% off your next order! Just text LAUNCH to 833-243-7127 to opt-in.

Please note: By signing up via text, you agree to receive recurring automated promotional and personalized marketing text messages (e.g. cart reminders) from Lightspeed at the cell number used when signing up. Consent is not a condition of any purchase. Reply HELP for help and STOP to cancel. Msg frequency varies. Msg & data rates may apply. View Terms {http://attn.tv/lightspeed/terms.html} & Privacy {https://attnl.tv/p/O-u}

3. Follow Lightspeed (and Cheers if you haven’t already!) on Facebook & Instagram. If you see our posts, leave a comment and let us know how our products have worked for you. Every bit of engagement helps us, and we always love hearing from our customers!

Lightspeed 👩‍🚀

Instagram: instagram.com/drinklightspeed
Facebook: facebook.com/drinklightspeed

Cheers 🍻

Instagram: instagram.com/cheershealth
Facebook: facebook.com/takecheers

If you’re interested in learning more about Lightspeed and the science behind our NASA-inspired, zero-sugar formula, be sure to check out our last StartEngine update and our website at drinklightspeed.com for all the details! We’re very proud of this brand and can’t wait to see where it takes us. 💫


Υγεία! 🍷 (Cheers in Greek)

Dalia (Creative Director)

Our new brand Lightspeed just launched! Be among the first to try it out at a discount. 🎉🥂

18 days ago


Dear Cheers Community,

We are proud to announce the official launch of our new, zero-sugar, hydration brand – Lightspeed! 👩‍🚀 💫 Utilizing the learnings from an expired NASA patent, we set out to create a zero sugar rehydration solution backed by modern science and containing only the essentials to stay at peak performance.

What makes Lightspeed special?

Backed by research: After finding that astronauts were experiencing severe dehydration in space, NASA sought to fix the problem. In 1992, they patented a powerful electrolyte formula very high in electrolytes to keep astronauts well hydrated and at maximum performance during their missions. While their formula prioritized efficacy over taste, we thought, why not prioritize both? We used their solution as a blueprint and improved the flavor to keep you at maximum performance in your everyday life. You can visit drinklightspeed.com to learn more about NASA’s research and what gives our products the highest efficacy!

Zero sugar, zero carbs: We’re excited to bring a new zero sugar, zero carb hydration solution to the market. While sugar is fast-acting, it can be short-lived. By not consuming carbs or sugars using Lightspeed, you’ll stay hydrated for longer.

Isotonic osmolality: Most hydration solutions are outside of isotonic range, making your body work harder by compensating to absorb it. Our isotonic formula is precisely designed to match your blood’s serum osmolality so that it can be rapidly absorbed without modification in your stomach. It's the smartest way to rehydrate.

Accommodates various diets: Our products are designed for your lifestyle; they are gluten-free, keto-friendly, paleo-friendly, and vegan. Lightspeed also has 1,860 mg of electrolytes per serving – significantly more than competing brands.

You might be wondering – why offer another hydration product in addition to Cheers Hydrate?

The answer is simple: both products serve different needs. When you’re drinking, alcohol throws your blood sugar levels out of whack, so the 6 g of sugar in each serving of Hydrate helps to address this issue. Lightspeed, on the other hand, is designed for everyday hydration. We saw a need for a healthier alternative to the traditional, sugary hydration “solutions” flooding the market (most sports drinks contain anywhere from 20 g – 35 g of sugar per serving!). When we stumbled upon NASA’s expired patent for their rehydration formula, we set out to create our own version based on their thorough research.

What does this mean for Cheers investors?

We’re using our knowledge of science-backed products, supply chain management, brand development, and customer service to create new brands in tangential market areas. For us, Lightspeed is a no brainer. Therefore, an investment into our company is not only an investment into Cheers, but also an investment into any products and brands that our company develops. We hope this is something that further excites you about your investment or potential investment! (Don’t worry, Cheers isn’t going anywhere).

To help celebrate our launch, we want our investors & potential investors to be the first to try Lightspeed at a discount. 🎉 To receive this deal, just use the code LIGHTSPEED at checkout on drinklightspeed.com for 20% off your purchase. No investment is required to use this code!

We can’t wait for you to try Lightspeed out and hear what you think. Have a question about the new brand? Leave it in a comment on our StartEngine page, and we’ll try our best to reply within a few business days.

Cheers to new things 🍻,
The Cheers Management Team

Follow along on our new journey!
Shop Lightspeed: drinklightspeed.com
Instagram: instagram.com/drinklightspeed
Facebook: facebook.com/drinklightspeed

Please note: The LIGHTSPEED discount code does not apply to existing/recurring orders. Offer cannot be combined with any other ongoing offer/promotion/discount. Code is valid until 11:59 CT 07-21-2021.

Welcome to the Cheers family – officially! 🍾🎉

22 days ago


Dear Cheers Community,

Get your champagne ready – we have some news to share with all of our investors before we head into the weekend! 🍾

As you might have seen, we began our first disbursement of funds last week. This process has been finalized today, making your investment official! A very warm welcome to the Cheers family! 🎉🍻 Our fulfillment team is preparing all of the swag kits and discount codes to be delivered to investors, so you can expect those perks very soon.

As a reminder, here are the “perks tiers” for those who invested:

$1,000+ Investments:
8% bonus shares + 10% off all Cheers products sold on website for 1 year

$2,500+ Investments:
10% bonus shares + 15% off all Cheers products sold on website for 1 year + Cheers swag kit

$5,000+ Investments:
12% bonus shares + 20% off all Cheers products sold on website for 1 year + Cheers swag kit

Again, thanks for being part of our journey. We can’t imagine doing this with anyone else!

🍶Kanpai! (“Cheers” in Japanese)
Brooks (Founder)

Notice of Funds Disbursement

about 1 month ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Cheers has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Cheers be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Ends tonight: Get 20% off all Cheers products with our FLASH SALE! 🚨🍻

about 1 month ago


Dear Cheers Community,

A huge thank you to all of our investors who have joined forces with us over the past month! We wanted to let you know that we plan for our first disbursement to happen soon as we sort out a few final details with StartEngine & our board. 🥂

As you know, one of the perks for investments over $5,000 is 20% off all Cheers products for an entire year, which we will distribute once our planned disbursement occurs—along with all of the other eligible perks! For now, if you’d like to access a limited-time deal like that a little early (just in time for 4th of July festivities or upcoming vacations 😎), you can shop our Flash Sale happening NOW on our website (cheershealth.com). Just use the code PRIMEDAY21 for 20% off your favorite Cheers products.

Heads up: this deal ends tonight at 11:59 pm CT, so you’ll want to place your order soon to receive these product discounts (by the way, no investment is needed to access this sale!).

If we haven’t said it enough, we’re thrilled to have you as part of the Cheers family. We’re excited for all that’s to come – including those planned investor perks coming your way soon! 😊

Một Hai Ba dzô 🍻 (“Cheers” in Vietnamese)
Brooks (Founder)

Please note: The PRIMEDAY21 discount code is valid for orders over $25 and does not apply to existing/recurring orders. Offer cannot be combined with any other ongoing offer/promotion/discount, including the beverage bundles. Code is valid until 11:59 CT 06-22-21.

LAST CALL: Our last Early Bird Bonus ends today at 4pm ET!

2 months ago


Dear Cheers Community,

With just hours left to snag our last round of early bird bonuses, now is the time to top-up your investment or become an investor before this deal ends today at 4pm ET! Remember, after this, our Early Bird bonuses go away, so we don’t want you to miss out.

Note: If you made a reservation, you must login and confirm your investment before 4pm ET this afternoon or you will miss out on the Early Bird Bonus.

In case you missed it, we’ve also been running a sale in celebration of our Online Public Offering over at cheershealth.com. What better way to celebrate a potential investment than with 20% off? 🎉 We’re excited to have you along for this journey, and we want you to get your favorite Cheers products at the best deal. Just use the code INVEST20 at checkout! Discount valid for orders over $25. Does not apply to existing/recurring orders. Code valid until 11:59 pm CT on 06-01-21.

As always, if you have a question or want to share your excitement, leave it in a comment on our StartEngine page! We do our best to reply to all comments within one day throughout the beginning of this offering and have really enjoyed hearing your thoughts.

Živjeli 🥂 (“Cheers” in Croatian)
Brooks (Founder)

Alcohol-related health is the future, and you can be a part of it by investing in Cheers! 🍻

2 months ago


Dear Cheers Community,

Happy Friday! Before we all head into the holiday weekend, I wanted to remind you that our final Early Bird Bonus ends on Tuesday, June 1 at 4pm ET ⏰. This is your LAST CHANCE to snag an Early Bird Bonus, so we definitely want you to take advantage of this offer if you haven’t yet invested.

Note: If you made a reservation, you must login and confirm your investment before Tuesday, June 1 at 4pm ET or you will miss out on the Early Bird Bonus.

🥂 An update on our campaign:

Our capital campaign has been a fun ride so far. 1k+ investors have pledged almost $1.3 million in committed capital in just 9 days. This is just another point of proof that alcohol-related health is becoming the future more and more everyday. If you look at the past decade, there’s proof of this on the shelf, too. Consumers have become increasingly health-conscious, and it’s significantly altering the retail landscape – we believe, for the better. This wave is moving into the alcohol category and we are a part of leading the way forward!

This week, we started our planned retail expansion through local distribution of our new beverage into select Houston retail locations. 🎉 This is only the beginning of a long journey of getting Cheers into both on-premise (bars, distilleries, etc.) and off-premise (liquor stores, convenience stores, etc.) locations around the country. It just makes sense for Cheers to be a fixture in any setting where alcohol is sold, and we’re primed to make this a reality.

Whether you’ve already invested or are still considering an investment, I hope this vision excites you. 🙂

Saúde! 🥂 (“Cheers” in Portuguese)
Brooks (Founder)

P.S. Have a question or want to share your excitement? Leave it in a comment on our StartEngine page! We do our best to reply to all comments within one day throughout the beginning of this offering.

Our last Early Bird Bonus is LIVE 🐦

2 months ago


Dear Cheers Community,


It’s hard to believe that just 1 week ago, we launched our official Online Public Offering here on StartEngine. Our office has been buzzing ever since, and our team has collectively felt a sense of excitement around the raise. Since launching, we’ve seen over $1.25 million in committed capital come through our campaign doors in the 7 short days since going live. We’re so humbled by the support, and each investor we see added to the list is so important to us.

We wanted to let you know that our final round of early bird bonuses is HERE! This deal runs from now until Tuesday, June 1 at 4pm ET. If you’re considering an investment in Cheers, this is your last chance to get in on our early bird bonuses. 🤝

Note: If you made a reservation, you must login and confirm your investment before Tuesday, June 1 at 4pm ET or you will miss out on the Early Bird Bonus.

Since 2017, we’ve helped over 300,000 customers enjoy alcohol on their own terms, selling over 13 million doses and $25 million in revenue to date. Our mission is bringing people together by promoting fun, responsible, & health-conscious alcohol consumption – and by investing in Cheers, you’re helping us push that mission forward. For those who have already invested, we truly appreciate your support and are so grateful to have you along for the ride! It feels pretty special to invite our biggest supporters to connect with our story and our overarching mission to propel the category of alcohol-related health forward! We can’t wait to see what’s in store.


Santé! 🥂 (“Cheers” in French)

Brooks (Founder)


P.S. As always, if you have any questions – or if you’d like to share in the excitement, don’t hesitate to leave it in a comment on our StartEngine page! We will try to reply to all comments within one day throughout the beginning of this offering.

LAST CALL: Our Super Early Bird Bonus ends TODAY at 4pm ET!

2 months ago


Dear Cheers community,


Our campaign has been live now for 6 days and we are proud to announce that we’ve officially crossed into the $1.2+ million threshold for committed capital. 🎉 Our team has been steadily watching the numbers change throughout each day and it’s been a pretty surreal experience for all of us, to say the least.

To those who have invested, we are so excited to have you on this journey with us. 🍻 Your support has been incredible and we can’t wait to see what the future holds for Cheers and for the category of alcohol-related health as a whole.

To those still considering an investment in Cheers, we’re glad you’re here! We want to remind you that our Super Early Bird Bonus ends today at 4pm ET. This is currently our best deal of the offering. After this bonus expires, we only have one more round of early bird bonuses, and then early bird bonus shares will go away. We don’t want you to miss out on the 15% bonus shares you’re eligible to receive in this Super Early Bird Bonus period. 

Note: If you made a reservation, you must login and confirm your investment before this afternoon, May 25th at 4pm ET or you will miss out on the Super Early Bird Bonus.

As always, if you have any questions – or if you’d like to share in the excitement, don’t hesitate to leave it in a comment on our StartEngine page! We will try to reply to all comments within one day throughout the beginning of this offering.


Skål! 🍺 (“Cheers” in Swedish)

Brooks (Founder)

Less than 2 hours left to invest in Cheers and get in on our Earliest Early Bird Bonus! ⏰

2 months ago


Dear Cheers Community,

We have already raised $950k+ in committed funding from 725+ investors. Given the fact that we haven’t even hit the 72-hour mark of our offering yet, this is quite an achievement! 🎊 🍾


Quick Housekeeping Items:

  • There are LESS than 2 hours left to invest during our Earliest Early Bird Bonus period to get 20% bonus shares. This is our BEST deal of the entire offering.
  • If you reserved an investment, but haven’t yet logged in yet to confirm it, then you must do this within the next 2 hours to be eligible for the 20% bonus shares.
  • Please be sure not to wait until the end – this deal officially ends at 4pm ET! If the investment “checkout” process isn’t completed on time, you will not be able to receive the 20% bonus shares.


We’re excited to be on this journey with you and wish everyone a great weekend! 🍻

Cheers,

Brooks

$500k+ in committed capital raised in the first 24 hours! 🎊 🍾

2 months ago


Dear Cheers Community,

I am VERY proud to announce that in under 24 hours since we went live with our first ever Online Public Offering, Cheers has already received well over $500k in committed capital. I don’t know what the 24-hour StartEngine record is for CF raises like ours, but we must be close! 🥂 🍾

As I type this, I can see that we have received committed capital from over 450 investors. After only having 4 investors over the past 3 years, it’s quite an exciting time to see a community of people coming together who want to be a part of Cheers' journey. By becoming an owner of Cheers, you’re joining forces with us on a very exciting mission of “bringing people together by promoting fun, responsible, & health-conscious alcohol consumption.”

We couldn’t be more ecstatic about the progress and momentum so far, and we’re extremely grateful for the support! 🍻


Quick Housekeeping Items:

If you haven’t yet invested, but either reserved an investment or are following along on this campaign, please remember that our Earliest Early Bird Bonus period expires this Friday, May 21st at 4pm ET. This is the best bonus package of our entire offering and it will give you 20% bonus shares on any investment you make!

Note: If you made a reservation, you must login and confirm your investment before this Friday, May 21st at 4pm ET or you will miss out on the Earliest Early Bird Bonus.

 

As always, if you have any questions—or just want to express your excitement—please let us know in the comments! We will try to reply to all comments within one day throughout the beginning of this offering. 

To all those that have committed capital so far—we’re very proud to have you with us on this journey! 🥂

Cheers,

Brooks (Founder)

Cheers' first ever Online Public Offering is now officially live! 🥂🍾

2 months ago

Dear Cheers Community,


After months of preparation and hard work, the big moment is finally here. Our first ever Online Public Offering is now officially live! 🎊 🍾

In roughly the first hour alone since launching, we have already received $100k+ in committed capital! It is quite a special experience for us all. Our management team is here at the office watching it all unfold on the big screen as I type this out. (And, of course, after all the hard work leading up to this point, everyone is enjoying some well-deserved adult beverages to celebrate the next stage in the future of Cheers! 🍻)

If you made a reservation during our testing-the-waters phase, then you can now confirm the investment. And, if you didn't make a reservation, don't worry, you can now invest without one!

We have 3 periods of Early Bird Bonus Shares Bonuses: (All bonus periods end at 4pm ET)

  • Earliest Early Bird Bonus (Days 1-3): 20% bonus shares. 
    • Now → May 21st @ 4pm ET
  • Super Early Bird Bonus (Days 4-7): 15% bonus shares. 
    • End of Earliest Early Bird Bonus → May 25th @ 4pm ET
  • Early Bird Bonus (Days 8-14): 12% bonus shares.
    • End of Super Early Bird Bonus → June 1st @ 4pm ET 

Right now, we are in the Earliest Early Bird Bonus period (Days 1-3). This means that each investment made through this Friday, May 21st at 4pm ET will receive a total of 20% bonus shares. These bonus shares will automatically be applied when you put in your investment.

Note: While bonus shares cannot stack, the investment tier perks can be combined with the Early Bird Bonuses. So, for example, if you invest $2,500 by this Friday, May 21st at 4pm ET, you will get: 1) 20% bonus shares + 2) 15% off all Cheers products sold on our website for 1 year + 3) a Cheers swag kit (which sells on our website for $115).

To take advantage of the best deal of our entire offering, you only have through Friday, May 21st at 4pm ET to make an investment before our Earliest Early Bird Bonus period ends.

Therefore, after reading through our materials, reading the Form C, reviewing our financials, etc., please be prepared to make an investment decision by this Friday at 4pm ET. We won’t be able to retroactively apply the 20% Bonus shares to investments completed after May 21st at 4pm ET.

As always, if you have any questions—or just want to express your excitement—please let us know in the comments! We will try to reply to all comments within one day throughout the beginning of this offering. 

We’re thrilled for this offering to finally go live! We can’t thank you enough for the support and are beyond excited for you to join us on this journey. 🥂 🍾


Sláinte! 🍺 (“Cheers” in Irish)

Brooks (Founder)

 

Fun Cheers Trivia:

It wasn’t until a few members of our team visited Ireland for a close friend’s wedding that we decided on the name Cheers. When we were taking a tour of the Guinness factory in Dublin, Guinness was debuting one of their newest products. The speaker explained to the room of a few hundred people that the word “sláinte” is the Irish & Scottish Gaelic way of saying "cheers", translating literally "to health”. Shortly thereafter, the toast was given, and everyone shouted “sláinte!” before taking a sip of their drink. It was at that moment that we realized how perfect it would be to name our brand “Cheers”. Generally speaking, “cheers” in many languages around the world translates to “health”, “good health”, “long life”, or some other similar meaning. Combine that with our mission of “bringing people together by promoting fun, responsible, and health-conscious alcohol consumption”, and the name Cheers was a no-brainer! 🍻

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