Chareau

"Our New Cocktail Secret Weapon" - Food & Wine Magazine

Chareau

"Our New Cocktail Secret Weapon" - Food & Wine Magazine

Camarillo, CA
Food & Beverage
Chareau has crafted the first all-natural liqueur made from aloe, blending additional flavors of cucumber, spearmint, lemon peel, and muskmelon. We're already in over 3000 bars and restaurants in 40 states and are looking to expand and innovate alongside the rapidly changing consumer. Chareau has no artificial flavors and is targeted to the health and wellness consumer, at just 25% abv and less than 60 calories per 1.5 oz serving.

$156,809

raised
274
Investors
$12M
Valuation
$6.75
Price per Share
$243.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$250K
Offering Max
26
Days Left

$156,809

raised
274
Investors
$12M
Valuation
$6.75
Price per Share
$243.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$250K
Offering Max
26
Days Left

Bonus Rewards

Get rewarded for investing more into Chareau

$243+
Investment
StartEngine Owners Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$500+
Investment
Free Shipping until 2022 & Exclusive Apparel
Invest $500+ and receive free shipping on all purchases made on the www.chareau.us website until 2022 and get exclusive Chareau owner’s apparel. **
$1,000+
Investment
Virtual Cocktail Class and Happy Hour
Invest $1000+ and one of Chareau’s Bartender Brand Ambassadors will host a virtual Cocktail Class and Happy Hour for you and up to 10 friends. Investors will also receive Free Shipping until 2022 & Exclusive Apparel reward. **
$10,000+
Investment
5% Bonus Shares + Virtual Happy Hour
Invest $10,000+ and receive 5% bonus shares and the Virtual Cocktail Class and Happy Hour reward for you and up to 10 friends. Investors will also receive Free Shipping until 2022 & Exclusive Apparel reward. **
$25,000+
Investment
10% Bonus Shares + Virtual Happy Hour
Invest $25,000+ and receive 10% bonus shares and the Virtual Cocktail Class and Happy Hour reward for you and up to 10 friends. Investors will also receive Free Shipping until 2022 & Exclusive Apparel reward. **

Reasons to Invest

$3.45M in lifetime revenue, with over $1M in 2019 alone
Wine Enthusiast Magazine “Highest Rated Liqueur of the Year” — also featured by the New York Times, USA Today, and Bon Appetit
Over 3000+ accounts across 40 states, including the Wynn Hotel in Las Vegas and Michelin Star restaurant Alinea in Chicago

“A first-of-its-kind liquor made from aloe for the modern-day consumer”

The Problem


Liqueurs have become boring and predictable, and remain chock full of artificial ingredients and sugar

Take a trip to almost any bar in the world and you can bet on seeing the same list of mass-market liqueurs polluting the shelves behind the bar. 


These bottles all have almost everything in common, ranging from high sugar content to artificial ingredients, not to mention uninspired taste.


 With an evolving consumer base, we believe the industry is far overdue for something truly different.

The Solution


Chareau is an aloe-based liqueur for the modern consumer

We’ve created a brand dedicated to the highest quality, with our ingredients sourced from local California farms and every step, from juicing to distilling, done by hand.


All-natural, low calorie, and without artificial colors or flavors. 


With just half the sugar of a traditional liqueur, we can offer Chareau as part of a well-balanced and delicious cocktail, as well as simply neat or on the rocks with a splash of sparkling water and a squeeze of lime. 


Additionally, with our own in-house production, we’re able to increase our margins and ability to scale without sacrificing our world-class quality.


The Market


The market for crafts spirits has been exploding

Projected growth rates for the craft spirit market is massive — clocking in above 30% per year and expected to reach revenues exceeding $20B by 2023. Although liqueur may be regarded as a niche category, Aperol shipped more than Ketel One, Don Julio, and Casamigos combined in 2018.


As the craft spirit market continues to take over the overall spirits market, we believe our top-of-the-line taste, as well as our health-conscious mission, will allow us to capture major market share.

Our Traction


We have grown over 89% CAGR per year since our launch

Since our launch in 2013, we have been able to establish major inroads with distribution channels, reach thousands of satisfied drinkers, and make a name for ourselves in the craft liqueur world.


We have recorded lifetime revenue of over $3.45M, with over $1M in 2019 alone, and have been able to grow sales by 257% over a trailing 12 month revenue between January 1, 2017 and December 31, 2019.

In 2015 we opened our very own distillery in California, where we are able to sustainably source local, organic ingredients direct from the farms. We juice, distill, and bottle each bottle of Chareau by hand.

In March 2019 we partnered with the Espiritus Group to cost-effectively grow our team, reach new markets, add executive leadership, and manage domestic sales. 

What We Do


We put California in a bottle

Our Founder Kurt Charron was inspired by the natural beauty and tastes of the ingredients grown on California farms and decided to bring it to the world in the form of the world’s first all-natural aloe vera liqueur*. 


We began with a grass-roots approach in local bars. This led to high repeat orders, sustainable gross margins, and a fan base who absolutely loves what we do.


We distill every batch ourselves using locally sourced ingredients and work hard to partner with some of the top bars and restaurants across the country.

*This statement is based on research conducted by CNBC News and the Beverage Tasting Institute which showed no other mentions of Aloe liqueur as of 2014.

The Business Model


We expect our margins to reach 70% by 2022

As we grow, our business model is becoming more and more efficient. We are currently operating at 65% margins, but we expect and plan for that number to reach 70% in just a couple of years as we grow and scale. This is due to our ability to lower the overhead and equipment costs allocated per bottle as we produce more volume. 


We come in two sizes — 375ml and 750ml with an MSRP of $25 and $45 respectively.

How We Are Different


Craft spirits are getting popular in the base spirit sector, but liqueurs are largely being ignored

Many of the increasing number of craft spirit brands focus on base spirits like vodka, gin, tequila, rum, and whiskey. Some make liqueurs, but mostly as an afterthought. As a first and foremost liqueur brand, we are able to produce a top-quality product and put all of our resources behind getting it into the world.


We believe we are the first-ever all-natural aloe liqueur, and our brand has become synonymous with “aloe” in bars all across the U.S. 


We focus not only on creating a product that tastes amazing but on being a company driven by a larger mission of sustainability and social advocacy.

The Vision


Ramp up our online and retail business

Using our funding from this campaign we are going to continue to push on growing our domestic market share. With over 80% of our sales through bars and restaurants, we plan to increase those sales even more, while creating a sustainable online and retail business model.


We believe our brand has already become synonymous with “Aloe” on cocktail menus across the country. Now we want to become the #1 American Made liqueur in the world.

Our Team


Beverage expertise matched with a passion for great distilling practices

Kurt Charron is our founder and head distiller. He spent over a decade in the beverage world and is going back to his roots as the son of farmers in order to bring an all-natural, locally sourced product to the domestic marketplace.


We also have a team of top-notch brand ambassadors made up of award-winning bartenders focused on introducing and educating their peers and customers about our product.

Why Invest


Join us as we revolutionize the liqueur market with our unique aloe spirit

We believe we have a proven product that people love, and that has shown sustained growth ever since our launch in 2013.


Along with our proof of concept, we are also a company that practices what we preach, and have made it a core tenet of our business to leave communities in better shape than we found them, and show the world that sustainable and ethical can also mean delicious.


In the Press

Easy Summer Spritz Recipes
January 1, 2017

Perhaps you've heard? It's Spritz season. And while there's no need to mess with a classic, perhaps you're looking for alternatives beyond the classic Aperol Spritz, here are a few recipes from top bartenders.

Aloe? Is it Me You're Looking For?
January 1, 2017

Meet Chareau ($49 for 750ml), a California-distilled aloe liqueur that has bartenders falling head over heels.

5 Grammys Inspired Cocktails to Turn Your Viewing Party Up a Notch
January 1, 2017

Tasting Notes: "A riff on a classic vodka tonic with an excellent aloe vera liqueur called Chareau along with lemon juice and a sprig of rosemary for a great aroma.

Introducing Chareau, the award-winning spirit you should try
January 1, 1970

Chareau is the only one of its kind in the world — a distilled spirit made from aloe. But, to simplify it that way would be an injustice. Chareau is the brainchild of Kurt Charron.

The Plant-Based Mixer We're Adding to All Our Summer Cocktails

It’s like your cocktail took a spa trip, with hints of watermelon and cucumber. If you’re throwing a party this summer, it’s the kind of easy buy that would be perfectly impressive in a batched cocktail, even if said cocktail is just a vodka-soda punched up with a small bottle of Chareau and garnish

This Aloe Liqueur Is Our New Cocktail Secret Weapon

We live in an era of the liqueur. Whereas ten years ago, most fruit liqueurs were garishly colored and unthinkably sweet—liquid candy boozed up just a smidge—today, you’ll find bottles that beautifully echo the flavor of their star ingredient

The Best Under $35 Alcohol, According To Bartenders & Beverage Directors

"I love Chareau because it is a complex and delightful cocktail in a bottle. In my home, I drink it on the rocks with a little gin, and when I use it in a cocktail for guests, it is sure to wow!

Offering Summary


Company

:

Charron Favreau, S.P.C.

Corporate Address

:

4682 Calle Bolero, Unit B, Camarillo, CA 93012

Offering Minimum

:

$9,996.75

Offering Maximum

:

$249,999.75

Minimum Investment Amount

(per investor)

:

$243.00











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

1,481

Maximum Number of Shares Offered

:

37,037

Price per Share

:

$6.75

Pre-Money Valuation

:

$12,002,796.00











COVID Relief

This offering is being conducted on an expedited basis due to circumstances relating to COVID-19 and pursuant to the SEC’s temporary COVID-19 regulatory relief set out in Regulation Crowdfunding §227.201(z).

Offering maximum.

In reliance on this relief, financial information certified by the principal executive officer of the issuer has been provided instead of financial statements reviewed by a public accountant that is independent of the issuer, in setting the offering maximum of $250,000.

Expedited closing sooner than 21 days.

Further, in reliance on Regulation Crowdfunding §227.303(g)(2) A funding portal that is an intermediary in a transaction involving the offer or sale of securities initiated between May 4, 2020, and August 31, 2020, in reliance on section 4(a)(6) of the Securities Act (15 U.S.C. 77d(a)(6)) by an issuer that is conducting an offering on an expedited basis due to circumstances relating to COVID-19 shall not be required to comply with the requirement in paragraph (e)(3)(i) of this section that a funding portal not direct a transmission of funds earlier than 21 days after the date on which the intermediary makes publicly available on its platform the information required to be provided by the issuer under §§227.201 and 227.203(a).

Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the "CEO"), or his or her successor, as the Subscriber's true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 cover the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock. 

Joinder to Shareholder Agreements

Shareholder Agreements. Execution of this Subscription serves as a Joinder Agreement whereby the Subscriber, as an “Investor” thereunder, agrees to the terms of, and becomes a party to, the Company’s Voting Agreement, Investors Rights Agreement and Right of First Refusal and Co-Sale Agreement, each dated March 29, 2019 and collectively referred to as "Shareholder Agreements". Please see Exhibit F of the Offering Circular to review the Shareholder Agreements. Please refer to a summarization of these rights in the Company Securities section of the Offering Circular.

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives and Bonuses*

Time-Based:

Friends and Family Bonus

Invest within the first 72 hours and receive an additional 25% bonus shares* 

Early Bird Bonus

Invest within the first 10 days and receive an additional 15% bonus shares* 

*Investments made within the first 10 days for the “Friends and Family Bonus” and “Early Bird Bonus” cannot combine perks with any other bonus share offer. If an investment is made within the first 10 days, the best, and only, bonus offer will apply.

Amount-Based:

$500 | Free Shipping until 2022 & Exclusive Apparel

Invest $500+ and receive free shipping on all purchases made on the www.chareau.us website until 2022 and get exclusive Chareau owner’s apparel.**

 $1,000+ | Virtual Cocktail Class and Happy Hour

Invest $1000+ and one of Chareau’s Bartender Brand Ambassadors will host a virtual Cocktail Class and Happy Hour for you and up to 10 friends. Investors will also receive Free Shipping until 2022 & Exclusive Apparel reward. **

$10,000+ | 5% Bonus Shares + Virtual Happy Hour

Invest $10,000+ and receive 5% bonus shares and the Virtual Cocktail Class and Happy Hour reward for you and up to 10 friends. Investors will also receive Free Shipping until 2022 & Exclusive Apparel reward. **

$25,000+ | 10% Bonus Shares + Virtual Happy Hour

Invest $25,000+ and receive 10% bonus shares and the Virtual Cocktail Class and Happy Hour reward for you and up to 10 friends. Investors will also receive Free Shipping until 2022 & Exclusive Apparel reward. **

** Our webstore is scheduled to launch in July 2020. Shipping of liquor is restricted in certain U.S. states.

The 10% Bonus for StartEngine Shareholders

Charron Favreau, S.P.C. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $6.75/ share, you will receive 100 shares of Common Stock, meaning you'll own 110 shares for $675. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

*All perks occur when the offering is completed.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments. Salary payments made to one’s self, a friend or relative. Inter company debt or back payments.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$422,256.63 USD
$531,897.73 USD
Cash And Cash Equivalents
-$34,239.93 USD
-$70,669.76 USD
Accounts Receivable
$58,231.78 USD
$40,126.00 USD
Short Term Debt
$293,911.49 USD
$90,201.32 USD
Long Term Debt
$981,369.68 USD
$1,835,748.87 USD
Revenues And Sales
$1,071,264.56 USD
$924,007.39 USD
Costs Of Goods Sold
$480,373.75 USD
$212,426.67 USD
Taxes Paid
$27,894.56 USD
$23,148.75 USD
Net Income
-$803,255.29 USD
-$829,767.22 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Notice of Funds Disbursement

1 day ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Chareau has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Chareau be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Our Online Store is Now Live!

26 days ago

We are so excited to announce this next step for Chareau! Consumers can now purchase Chareau and other products from our website and have it shipped direct to their homes. As we continue to expand our distribution footprint across the country by bringing our products to more liquor stores, grocery stores, and bars, we are also mindful of the unique times we are experiencing and want to make Chareau as accessible as possible. We can now ship to most states in the U.S., with a full list available on our site.


www.chareau.us (select “Store”) or chareau.store (direct link)


Please take a look and have patience with us the first couple weeks as we are new to e-commerce sales, but also please let us know if you have any feedback. We want to deliver the best customer experience we can. And, please continue to come back and check out our store, as we will be unveiling more products and merchandise over the next few months.

Cheers!


Notice of Funds Disbursement

29 days ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Chareau has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Chareau be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Notice of Material Change in Offering

about 1 month ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Chareau offering. Here's an excerpt describing the specifics of the change:


Extended length of campaign.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

September is our Strongest Month of 2020!

about 1 month ago

August was a great month for Chareau and September looks to be even better! 

 

Our August depletions (sales to accounts) were up 8% nationally month over month from July 2020 to August 2020, and we have now seen a monthly growth in depletions of 434% since April. Here is a breakdown of our top 3 markets:

 

CA – Depletions are up 647% since April, including growth of 34% from July to August and 16% from August to September.*

IL – Depletions are up 3281% since April, with a dip of 28% from July to August and a strong recovery of 124% growth from August to September.*

NY – Depletions are up 650% since April, including growth of 130% from July to August (September depletion data is not available yet for NY).* 

 

We have also expanded our footprint across Florida this month with the expansion into 6 Total Wine & More and 18 ABC retail stores with approval for another 32 ABC stores over the next few weeks.

 

Italian restaurant chain North Italia has increased their usage of Chareau by adding it to a second cocktail on their menu. We are now featured in both the Mozzafiato and Southside Spritz at North Italia locations across the country.

 

Our e-commerce store on the Chareau.us website will be going live next week. Keep an eye out for a separate update with more details once the store is open.

 

And finally, our September revenue is currently on track to be our strongest month of 2020 and potentially match, or surpass, our September 2019 monthly revenue. We are growing beyond our projections laid out earlier this year despite the very negative effect COVID has had on our industry, and the hospitality industry, as a whole.

 

Thank you for your support!

 

*Depletion data and growth rate are based on cases sold per day

**The above numbers and projections have not been reviewed or audited by a third party CPA, and are meant as additional information that the company currently has available.

The Best Under $35 Alcohol, According To Bartenders & Beverage Directors

about 1 month ago

Checkout Chareau in Refinery29 The Best Under $35 Alcohol, According to Bartenders & Beverage Directors

"I love Chareau because it is a complex and delightful cocktail in a bottle. In my home, I drink it on the rocks with a little gin, and when I use it in a cocktail for guests, it is sure to wow! Meghan Abraham, Lead Bartender at Commons Club at Virgin Hotels San Francisco, CA



Notice of Funds Disbursement

about 2 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Chareau has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Chareau be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Notice of Funds Disbursement

about 2 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Chareau has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Chareau be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

$100k Raised!!

2 months ago

Welcome to our family and thank you for all of your support! This week we passed $100k in investment raised to continue growing Chareau into the #1 American Made Liqueur in the World. 


Thank you for sharing Chareau with all of your friends and family, and please feel free to pass along our info to anybody you would like to have join us on our journey.

 

And, we have also updated our map of accounts on our website. Please take a moment to see where you can find a bottle of Chareau near you and how Chareau is growing across the country.


Cheers!

Kurt

Notice of Funds Disbursement

2 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Chareau has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Chareau be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Updates on Continued Growth Through July 2020

3 months ago

July was another strong month of growth for Chareau as sales grew 122% month over month from June to July this year. This is after achieving 133% month over month growth in shipments from May to June, bringing the total growth from May to July to over 418%. August is already off to strong start, and we’re on track to surpass the previous month’s numbers again. 

 

We’ve also been able to track our reorder rate for accounts for the first half of 2020. Over 53% of accounts reordered Chareau across the country so far, and over 67% of accounts reordered in our largest market, California. The reorder rate is higher than we had anticipated with the number of accounts that are still closed, or closed permanently, since COVID closures began in March.

 

Keep checking back for updates. We’ll continue to keep you posted on this year’s performance as the numbers become available.

Chareau Summer Cocktails in the Press

3 months ago

Chareau is the perfect compliment to any summertime cocktail and bartenders across the country, from LA to Chicago to NY, are showcasing some of their favorite sips this month. Check us out on Vinepair and in the Summer 2020 issue of Market Watch Magazine.


In the Crowd Pleaser section of Market Watch Magazine, they discuss mixing cocktails with vodka at The Loyal in NY - 

"the Hey Bruh ($16) is served on tap and features Stolichnaya vodka and a house-made aloe vera soda comprised of water and Chareau aloe vera liqueur." Amy Racine, beverage director at The Loyal adds "The Vodka Soda interest has been picking up, and we showcase ours with the addition of cucumber and aloe flavors from the Chareau, which adds a little more nuance and dimension but keeps it clean and light.”


Vinepair features Our Seven Most Popular Watermelon Cocktail Recipes. The Watermelon Spritz at Gibson's Italia in Chicago is "the perfect aperitif" and "The cocktail is wonderfully versatile from a casual brunch to an afternoon rooftop soiree."

Ingredients

1 ½ oz Watermelon Juice

1 oz Siete Leguas blanco tequila

½ oz Chareau aloe liqueur

½ oz Jack Rudy grenadine

1oz dry sparkling Rose

¼ oz lemon Juice

Mint


Notice of Funds Disbursement

3 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Chareau has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Chareau be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Notice of Funds Disbursement

3 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Chareau has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Chareau be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

AGUA FRESCA Cocktail Recipe

4 months ago

Check out Leon Vazquez from LoLo Restaurant in San Francisco making one of our favorite cocktails and a perfect summertime sip - the Agua Fresca! Make one for yourself this week! You deserve it.


Agua Fresca

2oz Blanco Tequila

1oz Chareau

1oz Fresh Watermelon Juice

1/2oz Fresh Lime Juice

Salted Rim on the Cocktail Glass


Shake all ingredients together, Strain, and Enjoy!


**Tips: 

1) If you want a sweeter cocktail, feel free to add a 1/4oz of Agave Nectar. 

2) If you want to make a larger batch, you can always replace the "oz" with "cups"


Video by @niftyfiftycocktails



2020 Performance Updates

4 months ago

Q1 2020 preliminary numbers are in, and it was our strongest first quarter ever. We were able to increase our profitability 389% from a net income of -$377k in Q1 2019 to -$77k in Q1 2020, and our growth rate increased to over 149% Year over Year during Q4 2019 and Q1 2020, growing from $223k in Q4 2018 and Q1 2019 in combined revenue to $556k in Q4 2019 and Q1 2020.        

Since then, we’ve been safely and successfully navigating the COVID-19 situation and are fully into recovery and growth. In mid-March 2020, depletions (sales to accounts) declined as bars and restaurants closed and many communities went into quarantine. Depletions continued to decline into April; however, we successfully applied for and received government assistance in the form of PPP and EIDL loans, opened new revenue streams with contract manufacturing, kept our employees on and paid while reducing out-of-pocket payroll cost through deferred taxes and CA EDD Workshare, and eliminated all non-essential expenditures.

Since April, our retail sales are growing at a record pace, we’re getting ready to launch our e-commerce platform, and as bars and restaurants safely open back up, we’ve seen our depletions grow exponentially month over month each of the past two months. Here's a quick breakdown of May numbers for our top 8 markets that cover approximately 80% of our revenue footprint, and additionally, June numbers for our top 3 markets:


Top 8 Markets Recent Growth 

CA – 122% growth in Depletions from April to May and 101% growth from May to June 

IL – 427% growth in Depletions from April to May and 234% growth from May to June

NY – 203% growth in Depletions from April to May and 41% growth from May to June 

TX – 56% growth in Depletions from April to May

NV – 1200% growth in Depletions from April to May 

FL – 283% growth in Depletions from April to May

CO – 86% growth in Depletions from April to May

WA – 534% growth in Depletions from April to May


This performance shows the strength and resiliency of the Chareau brand. Although our sales representatives have not been able to actively perform samplings or visit accounts in majority of our markets, many distributors have laid-off or furloughed their sales staff, and many bars and restaurants have either remained closed or only opened at limited capacity - bartenders choose independently to use Chareau and we are still growing.

We are aware of the difficulty many bars and restaurants are still experiencing, and we are mindfully strategizing our approach as markets do safely open back up. We project continued growth into July, and we hope for the hospitality industry to fully recover in 2021. 

*The above numbers and projections have not been reviewed or audited by a third party CPA, and are meant as additional information that the company currently has available.


Notice of Funds Disbursement

4 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Chareau has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Chareau be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Welcome to Chareau!

4 months ago

Thank you to our 45 investors who invested during the first 72 hours and took advantage of our Friends & Family Bonus! Some of you have invested in Chareau in the past, others learned about Chareau here for the first time, but all of us are now part of the same Chareau family. Please continue to visit our page for frequent updates on the progress of our raise, updates on recent financials, press, cocktail recipes, or anything else we share regarding all things Chareau.

 

There is also still an Early Bird Bonus available for new investors to receive 15% more bonus shares with any investment. Please see the countdown clock on our page for time remaining, and as always, please share our page with anyone you think might be interested in learning more about Chareau.

 

Have a Great Week!

Kurt

Show More Updates End of Updates

Comments ({{profileCtrl.startup.comments_count}} total)

{{profileCtrl.newComment.body.length}}/2500
Please sign in to post a comment.
{{ profileCtrl.commentsLoading ? 'Loading...' : 'Show More Comments' }}