Centric Wear, Inc.

High Quality Athletic Apparel Made to Perform

Centric Wear, Inc.

High Quality Athletic Apparel Made to Perform

Los Angeles, CA
Fashion & Apparel
Known for our development of high performance proprietary fabrics and an unabashed approach to modern design and use of color, we make functional sportswear engineered for the exceptional. Focused on the future of fitness - where tailored-for-you form, and high-performance function intersect, we are committed to making this world a better place by revolutionizing the fitness apparel industry and creating meaningful connections in the health and fitness community.

$10,097

raised
17
Investors
$8M
Valuation
$1.00
Price per Share
$250.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

$10,097

raised
17
Investors
$8M
Valuation
$1.00
Price per Share
$250.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

Rewards

Get rewarded for investing more into Centric Wear, Inc.:

$250+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$250+
Investment
$250 | Tier I
Early Access to Product Launches + VIP Gift Basket with a $25 value.
$500+
Investment
$500 | Tier II
25% Product discount for 2 years (Up to $500 discount per year) + VIP Gift Basket with a $50 value.
$1,000+
Investment
$1,000 | Tier III
30% Product discount for 3 years (Up to $500 discount per year) + VIP Gift Basket with a $125 value.
$2,500+
Investment
$2,500 | Tier IV
35% Product discount for 3 years (Up to $1,000 discount per year)+ 5% bonus shares + VIP Gift Basket with a $300 value.
$5,000+
Investment
$5,000 | Tier V
40% Product discount for 3 years (Up to $2,500 discount per year) + 10% bonus shares + CEO Newsletter + VIP gift basket with a $700 value.
$10,000+
Investment
$10,000 |Tier VI
50% Product discount for 3 years (Up to $5,000 discount per year) + 15% bonus shares + CEO Newsletter + VIP gift basket with a $1,500 value.
$20,000+
Investment
$20,000 |Tier VII
Dinner with CEO + 50% Product discount for 3 years (Up to $2,500 discount per year) + 15% Bonus shares + CEO Newsletter + VIP product gift basket with a $3,000 value.

Reasons to Invest

Gained substantial traction since launched in mid-2020: $500k gross revenue to date, #1 US Google search result for “high performance athletic wear”, 1000+ 5 star customer reviews, featured on Men’s Health, Shape, Forbes, USA TODAY.
Activewear has huge market potential and has enjoyed a strong 2020 in terms of revenue growth. Centric is poised for expansion in the premium athleisure apparel market.
Established partnerships with reputable third party retailers such as MGM Resorts, Touch of Modern, Wantable, FutureProper, and Outdoorly. We continue to see strong growth opportunities in the collaboration partnerships with other retailers.

Say Hello to the Future of Fitness



Known for our development of high performance proprietary fabrics and an unabashed approach to modern design and use of color - Centric makes functional sportswear engineered for the exceptional. 


Founded in New York in late 2018, Centric is a modern activewear company fueled by color, built on functionality, and engineered for high performance. After years of customizing best quality activewear materials and thousands of hours of sample testing, we launched the US online store in May 2020. 



We are committed to making this world a better place by revolutionizing the fitness apparel industry and creating meaningful connections in the health and fitness community. 


To us, Centric means, “from-the-heart” - and we believe the heart is what centers humans. And we  pour our heart into everything we create for you — from the fiber in our fabrics, to the stitching in every seam.




The “C” that starts and ends the Centric Infinity Pulse logo represents the creator and customer. In this space, there are infinite possibilities of creation for our customer. 


THE PROBLEM


We Believe the Industry Has Lacked High-Performance Athletic Apparel, With Modern Design

We’ve grown tired of not being able to find activewear that checked all the boxes.


If they looked good, they weren’t functional. If they had enough pockets, they looked excessively bulky. If they performed at the level we needed them to, they weren’t polished enough or didn’t come in the array of colors we wanted. 



THE SOLUTION


The Perfect Balance of Art and Function


We’re here to prove that high-quality activewear doesn’t have to be boring. We don’t compromise style for function - It’s our goal to bridge the gap between quality, functionality, and aesthetics in activewear. 



Any athlete will tell you that greatness takes time to achieve. It takes practice, routine, and failing forward. Quality takes time, too. And our team was hell bent on delivering fabric technology that is  unimaginably innovative, and timeless designs in a splash of color to set you apart. 

THE MARKET


Heating Up in the Market

 

The global activewear industry is expected to approach $546 billion by 2024 .The US activewear market alone is expected to grow to a staggering $69.2 billion in 2020—up considerably from $54.3 billion in 2015. Source


There’s a clear appetite for this category of apparel - and the U.S. is the largest activewear market in the world. It accounts for more than a third of sector sales worldwide. Source


OUR TRACTION


You Could Say We’re Ahead in the Game


Here’s some of our accomplishments to date: 

  • $500k gross revenue since launch in May 2020 with over 10,000 units sold and average order value of $90-$100
  • #1 US Google search result for “high performance athletic wear”
  • Accumulated over 1000+ happy customer reviews
  • Successfully gained traction in organic media where Men’s Health, Shape magazine, Forbes, USA Today, and many others included us in their coverages.




  • Established partnerships with reputable third party retailers such as MGM Resorts where they co-brand our products and display them on various prominent store locations in Vegas, Touch of Modern, Wantable, FutureProper, and Outdoorly. We continue to see strong growth opportunities in the collaboration partnerships with other retailers.


WHAT WE DO


Durable, Colorful, Comfortable Activewear to Set You Apart



We have really high standards for our products, and everything we make aligns with our ethos, and meets our criteria.


Here’s what we focus on most:


Psychology of Color: Color can reflect your mood, motivate your performance, and give you the power of self-expression. We work every day to bring you color options that represent you and your lifestyle.


Intentional In Design: It’s all about the details. We design for performance, functionality, style, and comfort. Every pocket and zipper is intentionally placed to enhance your workout and fit your lifestyle. Plus, Centric apparel is crafted to compliment your body so that you always look good and feel amazing. 


Engineered for Performance: Like you, we want athletic apparel that performs. That’s why we’ve developed fabric technologies engineered for softness, durability, flexibility, and athletic performance of every kind.



Our Fabric Technology

Activewear is only as good as the material that is used to make it. We pride ourselves on finding and developing premium materials to make sure our gear supports you day in and day out. 


We have developed various fabric technologies to meet our unwaveringly high standards. 


THE BUSINESS MODEL   

  

We Work for You, And the World


We sell primarily direct to consumers through our own website, events and affiliate marketing partners, as well as select third party ecommerce retailers. Our online sales focus has allowed us to maintain a lean operating model with minimal overhead costs. 



All of our manufacturing facilities are fair-wage certified workplaces that take pride in providing the highest quality of workmanship available. Each of our manufacturing partners uphold the highest quality standards through continuous QC checks and best practices.



Marketing strategy throughout all channels: Organic, Ads, PR, Influencer, Email, SMS, and SEO are designed to follow consistent branding and focus on meaningful content and a strong brand personality. We mainly advertise in the US, as we want to build a strong customer base here, but we have the capability to ship worldwide with our current fulfillment center. 

HOW WE ARE DIFFERENT


For Us, Authenticity is the Name of the Game


We are fully aware that the world doesn’t need another activewear brand - but it is desperately missing high-performance, high-tech, and versatile gear.


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Compared to other activewear brands out there, we believe we offer solid products with competitive pricing, exceptional customer service, warranties, and a customer nurturing program. 


To date, we have accumulated over 1000+ 5-star customer reviews and our products. 



Ultimately, Centric’s products are not only designed for performance, they also…

  • Enhance it by optimizing freedom of movement
  • Provide targeted support
  • Facilitate individuality
  • Promote inclusivity through fitness

THE VISION


Set Out to Revolutionize Activewear, and Athleisure

   

We love to be on the forefront of material and technological newness. Our goal is to create an athleisure selection that doesn’t stick to the same boring rules. We’re focused on creating athleisure that effortlessly transition from the gym to the street. It’s gotta perform and look good. It shouldn’t just be one or the other. 



One of the things we’re most passionate about is color psychology. That means we use color to enhance the overall fitness experience by bringing out and motivating you to be your best self.  We think that the trend towards finding that personalized fit for you will increase in value - especially from the customer’s perspective. We’re planning to continue our journey into the world of color psychology to create the kind of activewear that fits (and feels) like it was made just for you.  


*These shoes are currently not available on the market and in development. 


We’re also working to develop fabrics that help reuse old materials that would otherwise fill our landfills. At the end of the day, we all need to be more conscious consumers. Right now, we are prototyping designs that use a unique proprietary polyester material made from recycled plastic bottles. Our goal with this sustainable capsule collection is to serve the marketplace in even more meaningful ways, and help do our part as manufacturers to mitigate the global impact of consumer waste.


We project that in a few years we will be able to increase brand awareness, reach more customers, build a strong community, profitably scale advertising, forge more B2B partnerships with reputable vendors, continue to advance our current products, and potentially expand the product line where we see innovation. 


OUR LEADERSHIP


Meet the Center of Centric 

Our team is committed to bringing in results to you. We are experts in our fields whether it's engineering, high fashion, marketing or operations. The team at Centric is a group of passionate and creative individuals who are led by goal-driven Co-Founders.


WHY INVEST


We are Not Just Another Activewear Brand




Activewear has huge market potential and has enjoyed a strong 2020 in terms of revenue growth. We believe we are ready to solidify our position, expand our market share and increase revenue in this rapidly growing industry.


We’re here to prove that high-quality activewear doesn’t have to be boring. We don’t compromise style for function. It’s our goal to bridge the gap between quality, functionality, and aesthetics in activewear. 


Since launched in 2020, we have gained substantial traction: $500k gross revenue to date. #1 US Google search result for “high performance athletic wear”. 1000+ 5 star customer reviews. Featured on notable publications such as Men’s Health, Shape, Forbes, USA TODAY. We have also secured partnerships with reputable third party retailers such as MGM Resorts where they co-brand our products and display them on various prominent store locations in Vegas, Touch of Modern, Wantable, FutureProper, and Outdoorly. We continue to see strong growth opportunities in the collaboration partnerships with other retailers.


We are committed to making this world a better place by revolutionizing the fitness apparel industry and creating meaningful connections in the health and fitness community.  Join us, and be a part of the future of fitness! 

 

Offering Summary


Company

:

Centric Wear, Inc.

Corporate Address

:

1619 N La Brea Avenue Unit 225, Los Angeles, CA 90028

Offering Minimum

:

$10,000.00

Offering Maximum

:

$1,070,000.00

Minimum Investment Amount

(per investor)

:

$250.00











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

10,000

Maximum Number of Shares Offered

:

1,070,000

Price per Share

:

$1.00

Pre-Money Valuation

:

$8,000,000.00











Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives and Bonuses*

Time-Based:

Friends and Family Early Birds

Invest within the first 48 hours and receive an additional 15% bonus shares.

Super Early Bird Bonus

Invest during the following 5 days (after first 48 hours) and receive an additional 10% bonus shares.

Early Bird Bonus

Invest within the second week and receive an additional 5% bonus shares.

Amount-Based:

$250 | Tier I

Early Access to Product Launches + VIP Gift Basket with a $25 value.

$500 | Tier II

25% Product discount for 2 years (Up to $500 discount per year) + VIP Gift Basket with a $50 value.

$1,000 | Tier III

30% Product discount for 3 years (Up to $500 discount per year) + VIP Gift Basket with a $125 value.

$2,500 | Tier IV

35% Product discount for 3 years (Up to $1,000 discount per year)+ 5% bonus shares + VIP Gift Basket with a $300 value.

$5,000 | Tier V

40% Product discount for 3 years (Up to $2,500 discount per year) + 10% bonus shares + CEO Newsletter + VIP gift basket with a $700 value.

$10,000 |Tier VI

50% Product discount for 3 years (Up to $5,000 discount per year) + 15% bonus shares + CEO Newsletter + VIP gift basket with a $1,500 value.

$20,000 |Tier VII

Dinner with CEO + 50% Product discount for 3 years (Up to $2,500 discount per year) + 15% Bonus shares + CEO Newsletter + VIP product gift basket with a $3,000 value.

*Discount applies to MSRP

*All perks occur when the offering is completed. Amount-Based Perks for this Offering do not stack on top of each other.

The 10% StartEngine Owners' Bonus

Centric Wear, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $1.00/share, you will receive and own 110 shares for $100. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the Company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

We will not incur any irregular use of proceeds.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$271,191.00 USD
$162,642.00 USD
Cash And Cash Equivalents
$29,125.00 USD
$125,412.00 USD
Accounts Receivable
$8,525.00 USD
$6,647.00 USD
Short Term Debt
$90,466.00 USD
$22,982.00 USD
Long Term Debt
$63,846.00 USD
$0.00 USD
Revenues And Sales
$386,258.00 USD
$0.00 USD
Costs Of Goods Sold
$101,684.00 USD
$0.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$109,158.00 USD
-$10,603.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Our Best Seller In New Color (Sneak Peek)

about 2 months ago

Minimum Funding Goal Reached. Thank You Centric Tribe.

2 months ago



Project Highlight: Hi-Flex™ 2.0 - World's Most Functional & Versatile Shorts

2 months ago

We want to share with you one of the most interesting projects that we are working on this year. Given our goal to continue advancing our core products where we see innovation, we have recently launched the 2.0 version of our best sellers Hi-Flex™ Shorts on Kickstarter. We advanced the technology to include anti-stain, water-resistant features, and improved fabric technology. Within two weeks of our campaign launch, we have hundreds of passionate backers and have hit around $40,000+. We are truly stunned and very happy with our progress so far. If you haven’t yet checked out what the buzz is all about, you can see for yourself on Kickstarter! 





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