Cask & Kettle

Hard Coffee & Cider Cocktails

Cask & Kettle

Hard Coffee & Cider Cocktails

Battle Creek, MI
Food & Beverage
At Cask & Kettle, we’ve blended together high-proof distilled spirits, slow-roasted decaf coffee, and bold flavors in the easy-to-use convenience of a k-pod. Crafted into a liquid cocktail concentrate, Cask & Kettle pods can be prepared hot in any Keurig™-Style Brewing System, or (no machine required) by pouring the pod into 6 oz of hot or iced water (then just give it a quick stir). Our cocktails are currently in market, and have been backed by 1,300 retailers.

$75,628

raised
85
Investors
$10.3M
Valuation
$0.50
Price per Share
$100.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

$75,628

raised
85
Investors
$10.3M
Valuation
$0.50
Price per Share
$100.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

Rewards

Get rewarded for investing more into Cask & Kettle:

$100+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
Early Bird Bonus
Invest within the first two weeks and receive an 8% bonus shares
1
days
12
hours
7
mins
6
secs
$250+
Investment
Tier 1
Receive your choice of Carton + Membership in our Owner’s Group (early access to promotions and events)
$500+
Investment
Tier 2
Receive your choice of 1 Carton + 1 K-pod of each cocktail + Membership in our Owner’s Group
$1,000+
Investment
Tier 3
Receive your choice of 5 Cartons (1 of each cocktail) + Membership in our Owner’s Group
$2,500+
Investment
Tier 4
3% Bonus Shares + Receive your choice of 8 Cartons + Membership in our Owner’s Group
$5,000+
Investment
Tier 5
5% Bonus Shares + Receive your choice of 8 Cartons + Membership in our Owner’s Group
$10,000+
Investment
Tier 6
10% Bonus Shares + Receive your choice of 8 Cartons + Membership in our Owner’s Group
$25,000+
Investment
Tier 7
20% Bonus Shares + Receive your choice of 8 Cartons + Membership in our Owner’s Group

Reasons to Invest


  • Innovation & Growth: Over 50% of adults in the U.S drink spirits & 42% of households have Keurig™ brewing machines (source), we’ve brewed up a new kind of cocktail that brings excitement into these growing markets.  

 

  • Retail Traction: Our cocktails have been embraced by over 1,300 retailers at both national chains and independent stores in 18 states over the last 12 months. We also achieved 66% year-over-year growth at Meijer supermarket stores last holiday season, positioning us for continued expansion and growth. 


  • A Veteran Team: Our spirits company is women-led and built on the expertise of a powerhouse team with decades of experience across food and beverage companies like Kraft, Kelloggs, Nestle, Kashi, Pabst, Mike’s Hard Lemonade, and RNDC.





THE BIG IDEA


Easy, Boozy, K-Pod Cocktails


At Cask & Kettle, we’re on a mission to make room for more mindful moments. That’s why we’ve leveraged the convenience of a k-pod to create cocktails that are easy to prepare, share, and shop for without sacrificing craft or complexity. We want to create a drinking experience for our customers that delivers that “treat yourself” vibe whenever, wherever – in the kitchen after the kids are in bed, camping in the Catskills, or even catching up on the back porch with family or best buds. After all, decaf means any time is the right time for a coffee cocktail. You’ll find us mixing drinks at the innovative intersection of coffee, cocktails, and convenience.


Make that brewing machine work the night shift


We’re all about the technology that helps us work smarter, not harder.  So when we took a look around the kitchen at the tools that have really transformed our daily routines, the Keurig™ (that’s currently owned by 42% of US households) (source) stared right back at us and we thought - we could use the same machine to create a nightcap at the push of a button. We figured out how to turn the Keurig™ into a bartender - and the first Cask & Kettle K-Pod cocktails were born.  


Keurig™ Prep

 

  1. Grab your favorite mug 
  2. Pop a K-Pod into your brewer
  3. Select the 6 or 8 oz water button



No Keurig™ - No Problem 


Expertly crafted into a liquid cocktail concentrate, Cask & Kettle pods can be prepared hot in any Keurig™-Style Brewing System or (no machine required) by pouring the pod into 6 oz of hot or iced water (then just give it a quick stir). 



Peel & Pour Prep (machine-free prep)


  1. Shake & peel the k-pod
  2. Pour the liquid k-pod into a glass or mug 
  3. Add 6 oz of hot or iced water & enjoy!


(see video for example recipe)



* Our cocktails can be enjoyed straight up or with a few custom finishing touches like – creamers, cordials, liqueurs, ice cream, garnish etc. Get creative and stir up our K-pods to try out a unique cocktail recipe of your own.  


Our Cocktails 


Our current line offers five brews to choose from ranging from iconic after-dinner drinks like - Irish Coffee, Mexican Coffee, and Michigan Spiked Cider to our in-house mixology team’s unique take on wind-down libations- Mint Patty Coffee and Hot Blonde Coffee. 



Each K-Pod cocktail contains approximately 1 oz. of high-quality distilled spirits, coffee, and robust flavors. 


  • Each package contains five (5) cocktails (200ml)
  • All of our cocktails are made with slow-roasted decaf coffee
  • Have an undiluted alcohol content ranging from 25-38% per pod
  • Calories range 110-140 per drink
  • Our packaging is made with 98% recyclable material


Business Model


Our suggested retail price is $14.99/carton (5 cocktail pods in each carton). We have seen that consumers and retailers alike view this as ‘happy hour’ pricing, encouraging repeat purchasing and “stocking up” behavior. We believe that the approachable price point, ease of use, and craft quality of our cocktails makes them perfect for gift-giving occasions like birthdays and holidays, and we’ve seen increased sales across these periods. 


That Five O’Clock Feeling, Now in a K-Pod 




The market


Entering Billion Dollar Markets


  • Total US retail coffee sales $47 billion (source
  • US K-cup sales $5.7 billion (source
  • US retail spirits sales $56 billion (source


There is a $1.6+ billion market of consumers that drink both K-Cups and spirits in the United States, which positions us at the nexus of two booming industries. (source, source)


 

At-Home Spirits Consumption Continues to Grow


Spirits sales at liquor & grocery stores have grown steadily the last 14 years, showing an increase in consumers wanting to enjoy their alcoholic beverages at home (source). With this in mind, we’ve designed our boozy k-pods with the goal to meet the continued growth in the at-home drinking market. 

our traction


We are outperforming other new items in our category


  • 66% YOY growth at Meijer chain grocery stores
  • Hit 20% repeat purchasing in 12 weeks across Meijer and Kroger Stores.
  • Standalone producer of K-Pod cocktails - no direct competition in spirits, cordials, coffee, or k-cups




Retail Chain Distribution


We’ve been thrilled to grow our partnerships with major chain retailers across the country thanks to the repeat purchasing behavior of our customers. 


We’re currently partnered with:


  • Kroger
  • Total Wine & More 
  • Meijer 
  • Lucky/Save Mart


*more chain acceptances on the way in 2022.



We believe our team boasts impressive expertise in food & beverage innovation, manufacturing, and growth from Kraft, Kelloggs, Nestle, Kashi, Pabst, Mike’s Hard Lemonade, and RNDC. This trailblazing team came together to create Cask & Kettle, aimed to accelerate our distribution and scale in major markets.  


*The above graphic contains anticipated events as well as past milestones.


why invest


The Making of a Household Name 


We believe that this a rare opportunity to invest in a new segment of spirits with broad consumer appeal so grab a mug, pull up a seat, and join us at the table - the drinks are on us.  


 Invest today.

In the Press

Midwest Living

12 Editor Picks for This Holiday Season (2021)

Offering Summary


Company

:

Apres Beverages, Inc.

Corporate Address

:

62 Michigan Ave East, Suite 210, Battle Creek, MI 49017

Offering Minimum

:

$10,000.00

Offering Maximum

:

$1,070,000.00

Minimum Investment Amount

(per investor)

:

$100.00











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

20,000

Maximum Number of Shares Offered

:

2,140,000

Price per Share

:

$0.50

Pre-Money Valuation

:

$10,290,621.50











*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives and Bonuses*

Time-Based:

Owner’s Bonus and Early Adopters

Invest within the first 72 hours and receive 20% bonus shares

 

Friends and Family Early Birds

Invest within the first week and receive 12% bonus shares

 

Early Bird Bonus

Invest within the first two weeks and receive an 8% bonus shares

 

Amount-Based:

$250+

Tier 1

Receive your choice of Carton + Membership in our Owner’s Group (early access to promotions and events)

 

$500+

Tier 2

Receive your choice of 1 Carton + 1 K-pod of each cocktail + Membership in our Owner’s Group

 

$1,000+

Tier 3

Receive your choice of 5 Cartons (1 of each cocktail) + Membership in our Owner’s Group

 

$2,500+

Tier 4

3% Bonus Shares + Receive your choice of 8 Cartons + Membership in our Owner’s Group

 

$5,000+

Tier 5

5% Bonus Shares + Receive your choice of 8 Cartons + Membership in our Owner’s Group

 

$10,000+

Tier 6

10% Bonus Shares + Receive your choice of 8 Cartons + Membership in our Owner’s Group

 

$25,000+

Tier 7

20% Bonus Shares + Receive your choice of 8 Cartons + Membership in our Owner’s Group

Audience-Based:

5% bonus shares for previous customers

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Cask & Kettle, Inc. will offer 10% additional bonus shares for all investments committed by investors eligible for the StartEngine Crowdfunding Inc. Owner's bonus. 

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $.50 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $50. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investor's eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments. Any expense labeled “Travel and Entertainment”.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$808,719.00 USD
$597,365.00 USD
Cash And Cash Equivalents
$144,181.00 USD
$165,455.00 USD
Accounts Receivable
$207,905.00 USD
$158,122.00 USD
Short Term Debt
$260,669.00 USD
$25,641.00 USD
Long Term Debt
$2,663,507.00 USD
$2,007,496.00 USD
Revenues And Sales
$676,238.00 USD
$518,396.00 USD
Costs Of Goods Sold
$430,282.00 USD
$359,917.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$679,684.00 USD
-$446,517.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


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