California Cowboy

Insanely Functional Shirts & Robes

California Cowboy

Insanely Functional Shirts & Robes

San Anselmo, CA
E-Commerce
Fashion & Apparel
California Cowboy is a direct-to-consumer apparel brand that is one of the first companies to create the ‘after sport’ apparel category. The brand utilizes its unique social technical design approach to produce a vibrant style that brings out the inner extrovert in all who wear it. With unique elements that enhance functionality, every piece of clothing is meant to augment the social experience of the wearer.

$192,667

raised
149
Investors
$6.06M
Valuation
$0.41
Price per Share
$249.28
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1M
Offering Max
Reg CF
Offering

$192,667

raised
149
Investors
$6.06M
Valuation
$0.41
Price per Share
$249.28
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1M
Offering Max
Reg CF
Offering

Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

Rewards

Get rewarded for investing more into California Cowboy:

$249+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$250+
Investment
$250+ | First Tier
$50 Gift Card
$500+
Investment
$500 + | Second Tier
$125 Gift Card
$1,000+
Investment
$1,000 + | Third Tier
$250 Gift Card
$2,500+
Investment
$2,500 + | Fourth Tier
5% Bonus Shares + $250 Gift Card
$5,000+
Investment
$5,000 + | Fifth Tier
10% Bonus Shares + $250 Gift Card
$10,000+
Investment
$10,000 + | Sixth Tier
15% Bonus Shares
$20,000+
Investment
$20,000 + | Seventh Tier
20% Bonus Shares
$50,000+
Investment
$50,000 + | Eighth Tier
$30% Bonus Shares

Reasons to Invest


  • California Cowboy creates social technical apparel that blends style with functionality and targets the “after-sports” apparel market.
  • The global outdoor recreational goods sporting market had a 2021 market size of $120 billion (source). 
  • Our Founder CEO Drew Clark previously ran a global $400M+ annual revenue franchise at Levi Strauss. Board members include the former President of Levi’s Global Retail, former Global Head of Digital at Marc Jacobs, and former Leader at McKinsey and Company’s Global Retail Practice. 






overview


We design our clothes to connect the people who wear them


Our goal at California Cowboy has always been to bring people together. After spending most of the first part of his senior year in high school isolating at home as he battled Acute Lymphoblastic Leukemia, our founder, Drew Clark learned at a young age the importance of human connection. Drew carried this profound experience with him as he ascended in the apparel industry, and used his perspective and background as the foundation for California Cowboy. 


 

As an extrovert, Drew’s favorite part of engaging in sports with his friends was the post-sport socializing, or “Après.” The brand supports the idea that technical clothes shouldn’t just augment the athletic performance of the person wearing them but enhance their post-game camaraderie as well. With this charge, Drew created a clothing brand meant to make the good times last. California Cowboy’s clothes are vibrant conversation pieces made with high-quality, technical fibers, and are loaded with functionality. California Cowboy will make you look good, feel great, and help the good times roll.

THE Problem


Most of today’s apparel options offer either functionality or personality. We deliver both.  


 

Smartphones and technology dictate our lives. Everything about our culture revolves around getting from point A to point B in record time with maximum efficiency. This ethos has bled into all facets of our lives, including our apparel. While we’ll be the first to admit our undying love of performance technical apparel brands, most brands focus exclusively on physicality and performance in and on the field. 


Simply put, there’s no chill in the technical apparel industry. There is no acknowledgement or design “personality” for the moments that actually connect the people who wear these clothes. An article of clothing is either stacked with features and devoid of fun or appealing aesthetic, or it’s all personality and no substance. We believe that style is one of the truest forms of self expression, and technical clothing should be no exception.


THE solution


Technical style for the Après moments you live for


California Cowboy is the technical apparel brand for everyone. We understand that most people use sports and outdoor activities as a way to connect with the people they love, and our clothes are tailor made for those moments. Pun intended. Our features are designed to help you get the most out of every moment with your friends, and to be bold enough to make new ones.


We have a stout lineup of killer technical apparel to help you make the most of all of your Après experiences. From shirts to flannels, hoodies, and fleeces to bottoms and even robes, California Cowboy covers all your sartorial needs. We developed a USA-made Wagyu Fleece by blending bamboo and spandex, which is soft enough to make you feel like the pampered, beer-fed Japanese cow that bears its namesake. 



While we’d love to elaborate about every item in our repertoire, here are our customers’ favorites:


The High Water is our reinterpretation of the classic short-sleeved button down. Our Après-Surf shirts boast stellar print designs, water-absorbent terry-cloth lining that doubles as a towel, a special dry pocket for your phone, and a pocket specifically designed for a frosty beverage.


Our women’s robe, La Sirena, is the ultimate piece of loungewear. These stylish wraps are lined with our proprietary, softer-than-soft terry cloth and have a champagne bottle-sized back pocket. Pool days and lazy afternoons will never be the same.


 

For colder weather, try our signature High Sierra Après-Ski flannel shirt, made with luxurious Portuguese cotton, and a thermal lining that will keep you oh-so-cozy after shredding the slopes or rocking your next fall tailgate. This design also includes specialty pockets for your phone, a bottle opener, and frosty beverage pocket.


The El Garibaldi robe is fit for any Cowboy looking to kick back and take it easy. Each robe sports a custom-designed print (solids are on the way), our signature terry cloth lining, and special pockets for your phone and cold beverage. 



The Out of Pocket Pouch truly encapsulates the ethos of our brand. After calculating that the average person will spend around nine years of their lives staring at the screen on their phone, we developed a signal-blocking pouch designed to get you out of your inbox and into the moment. You can worry about those DM’s when happy hour is over. 

THE market


We are trailblazing the “after sport” apparel market


 

Much like how yoga brands spearheaded the advent of athleisure, California Cowboy is creating the Aprés market. Our brand exudes supreme confidence to give our customers the energy to make new and lasting connections. We exist not simply to outfit people, we aim to be a catalyst for connection. That reason is why every piece of clothing we make has personality, function, and comfort stitched into them.


Aside from the fun designs, bottle openers, and conversation cards that come with our clothes, we’re also proud of our technical accomplishments. Our Out of Pocket Pouch and Dry Pockets allow you to block the hubbub and stress of the world, if only for a minute. Our terry cloth features a modal blend that’s softer and more absorbent than cotton.

our traction


Our customers can’t get enough of California Cowboy


Just one year removed from our seed round, and California Cowboy delivered more than $3.1 million in revenue in 2021. This immediate success is thanks to the loyalty our customer base has for us, as well as our exceptional designs and resilience. For 2021, we have also had a jaw-dropping press hits total of 195 million impressions.



As far as our product pipeline is concerned, we are launching four new categories this year: outerwear, knit tops, woven long bottoms, and half zip fleece. In 2023 we plan to launch shorts and swim. Lastly, California Cowboy has benefitted from press mentionings by major outlets such as Outside Magazine, GQ, Gear Junkie, Men's Journal, Rachel Ray, Huffington Post, Forbes, Vice, and USA today.


why invest


We’re not just a brand, we’re a digital wellness movement


Humanity is losing its connection to each other, and California Cowboy endeavors to bolster that connection through high-quality technical apparel with custom designs and functional capabilities. We believe that exceptional product design can lead to exceptional experiences, and if our metrics and customer reviews are any indicator, we believe we’re right. By creating the Aprés category, we believe we’ve found a way to remind people that the most memorable moments happen in the real world and not while staring at our phones. Becoming a shareholder in California Cowboy isn’t just supporting a phenomenal clothing brand, it’s starting a dialogue about what’s really important in life: Bringing People together.


 

In the Press

Outside Business Journal

California Cowboy Closes Seed Funding Round to Expand Product and Hire Top Talent

Fortune

The best gear for your après-ski sessions

CNET

Staying in for Valentine's Day? Buy these gifts for yourself instead The best Valentine's Day gifts for you in 2022.

Axios

Our 10 favorite gear finds from the Outdoor Retailer Snow Show

KRON 4 (TV)

Startups with Sanaz: California Cowboy TV Interview with CEO

Gear Patrol

The Best Gifts for Skiers and Snowboarders

Forbes

Viral Apparel Brand California Cowboy Designs Clothes For Social Animals

Offering Summary


Company

:

California Cowboy Apparel Inc.

Corporate Address

:

44 Crane Drive, San Anselmo, CA 94960

Offering Minimum

:

$9,999.90

Offering Maximum

:

$999,999.02

Minimum Investment Amount

(per investor)

:

$249.28











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

24,390

Maximum Number of Shares Offered

:

2,439,022

Price per Share

:

$0.41

Pre-Money Valuation

:

$6,061,026.72











*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.


Investment Incentives and Bonuses*

Time based 

Invest in the first 7 Days10% Bonus Shares

Invest in the first 10 Days 7% Bonus Shares

Invest in the first 15 Days5% Bonus Shares


Amount based

$250$50 Gift Card

$500$125 Gift Card

$1,000$250 Gift Card

$2,5005% Bonus Shares + $250 Gift Card

$5,00010% Bonus Shares

$10,00015% Bonus Shares

$20,00020% Bonus Shares

$50,00030% Bonus Shares

 

*All perks occur when the offering is completed.


The 10% StartEngine Owners' Bonus

California Cowboy Apparel Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $.41 / share, you will receive 110 Common Stock shares, meaning you'll own 110 shares for $41. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investor's eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.


Insider Investment Notice

Officers, directors, executives, and existing owners with a controlling stake in the Company (or their immediate family members) may make investments in this offering. Any such investments will be included in the raised amount reflected on the campaign page.



Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$1,066,324.00 USD
$1,382,307.00 USD
Cash And Cash Equivalents
$346,172.00 USD
$683,254.00 USD
Accounts Receivable
$15,005.00 USD
$14,711.00 USD
Short Term Debt
$1,685,089.00 USD
$240,621.00 USD
Long Term Debt
$146,311.00 USD
$632,797.00 USD
Revenues And Sales
$3,063,067.00 USD
$1,897,296.00 USD
Costs Of Goods Sold
$1,498,026.00 USD
$833,159.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$1,658,999.00 USD
-$668,878.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Throwback Thursday: Evolution of The High Water Shirt Since 2016

5 days ago

We're here today to give you an in-depth look on the evoltion of our hero product - The High Water Shirt.

Launched in 2016 on Kickstarter, we started with the Bird of Paradise in 3 colors. The Bird of Paradise print, hand painte by our print designer, continues to be a customer favorite and is our all time stop seller. A large majority of our prints are custom desinged in house by our textile designer using a variety of techniques (watercolor, oil paining, etc.). Since 2016 we have released 49 total print varietys in our High Water collection.

In 2018, we expanded our High Water options by adding a cropped women's fit with all the same great features as the men's version. This same year, as requested by customers, we launched an unlined version of the Men's High Water that we call the Tropic. It includes all the same great features as the High Water just without the terry cloth lining making it more suitable for hot weather climates.

In 2021, we launched our first holiday print "Believe" which sold out within 2 months. One of our favorite prints to date, it featured scenes of Santa and Sasquatch exploring the island, lamenting the world's lack of belief in them. Stay tuned...this one may be reappearing soon....

As a brand that believes in crafting quality goods to enhance the lives of our customers, we've made improvements year after year to the High Water shirt. Taking into consideration both customer feedback and general design improvements, we are proud to share how this shirt has become what it is today.

• Fit: Updated body length and made adjustments to improve wearer's range of motion. Our team conducted fittings with plus size models to dial in the fit on the larger sizes.
• Bottle Opener Pocket: Moved designated pocket from the inside of shirt to the outside for improved access.
• Terry Cloth: Adjusted the fiber content of the terry cloth lining to increase durability.

The High Water shirt and has been mentioned in well known publications such as: Outside, Forbes, LA Weekly, and Men's Journal. So far this year, the High Water and Tropic High Water have been featured 18 times and counting. We can't wait to continue growing this product line and to release another version in the near future that we're calling the "Active High Water."

Stay tuned for new launches and check out our available High Water collection here:
https://shop.californiacowboy.com/collections/mens-high-water-shirt

Cheers,
Drew Clark & the California Cowboy Team



VIDEO: A Closer Look at the High Water Shirt

9 days ago

Hi All - Happy Weekend!  

We wanted to share a video we created for the High Water shirt...coming out of the pandemic, getting together  is high on all our radars!  Stoked to see the continued traction!  

Thanks for the support!  
Drew



We just got a P.O. for $134K!

14 days ago

Hi Everyone -

We have some big news today!  We're super excited as we recently received a wholesale purchase order from a large active and outdoor apparel retailer in Canada.  

As we continue to develop all sales channels, we're excited to see the wholesale channel gaining traction.  

Thank you all for your continued support!  

Drew

Men's Health loves our Robes!

20 days ago

Hi Everyone -

Men's Health just counted California Cowboy as one of their favorite Men's Robes! 

You can read more here! 

Enjoy!

Drew

Our Product Starts with YOU!

22 days ago

Hi All - 

As we've gotten into our campaign, I thought it would be a good time to share more about how we come up with our concepts.  Here at California Cowboy, we believe that clothing can say a lot about a person and it can also transform experiences for the wearer. When it comes to product development, we start with you. Not the shirt. From concept to production, we are always keeping in mind how we can benefit our customers by giving them FUN-ctional apparel with features that aim to delight. Read on for a quick outline of our process.

Inspiration: As lovers of vintage surf and ski styles, we draw inspiration from style and narratives from the past.
Product Development: This is where YOU come in.   We're constantly wear testing our product while getting out there and using them in real situations.   We're laser focused on improving our features and benefits, asking what else can we do to make this product even better? 
 Whether it's fit, fabric, or function, we're always striving to design and execute amazing product!
Brand and Voice: While we take our product development seriously, we don't take ourselves too seriously. We shoot to surprise and delight with marketing and product alike. Our designers bring our brand and tone of voice to life with hand-drawn elements and collateral assets like our hang tags and site pop ups. Check out some of our hand drawn work in the attached clip!

On this now, we LOVE getting ideas from our community. Got an idea for a print or a pattern? An idea fora new product? Please let us know!

You can learn more about our approach to design here: 
https://shop.californiacowboy.com/pages/human-centered-design





The $175K Milestone

27 days ago

Hi Everyone -

 We're super excited to hit another milestone!  We just surpassed $175K raised from over 120 investors.  


Stay tuned and thanks for the support! 

Drew 



Our Community Joins In! | Insider Investment Notice

28 days ago

Hi All - 

We’re excited to see our community come in and invest in California Cowboy!

Our Insiders have invested a total of $55,938.76 amount into the offering!

We hope you join as well! Invest in California Cowboy here! 

Please refer to the Company’s offering materials for further information and refer to the Company’s Risk Factors


Thanks for the continued support! 

Drew

We raised $150K

about 1 month ago

The momentum continues!  We have lots more to talk about and share, but we keep hitting milestones that we want to keep everyone updated on as well.  We're beyond excited about our traction! 

Stay tuned for more!

Thanks for the support!

Drew


Last day for Early Bird 5% Bonus Shares + $125K Raised!

about 1 month ago

Hi All - 

We hit another milestone of $125K from over 100 investors! 

As a reminder, today is the final day for 5% Early Bird bonus shares!

We will continue to post updates as we progress!

Drew


$100K Raised!

about 1 month ago

Hi All - 

We just joined the Century club! We're excited have hit $100K in investments from 73 investors! 

We're excited about our momentum. We will be sharing more about our product and brand in the coming weeks! Stay tuned!

Cheers,
Drew Clark & the California Cowboy team



Only a few days remain 7% Early Bonus Shares!

about 1 month ago

Hi Everyone! 

We wanted to send out a reminder that today is Day 8 of our campaign!

There are a few deadlines approaching to receive bonus shares for your investment!  Here's the time bound breakdown for bonus shares:

  • Invest in the first 10 Days 7% Bonus Shares
  • Invest in the first 15 Days5% Bonus Shares. 

PS....we are closing in on $100K raised. 

Thanks!

Drew and California Cowboy Team

$75K and Counting!

about 1 month ago

We're back with another milestone update! We hit $75K raised and the momentum continues! 

Thank you to everyone who has invested in our campaign and for sharing our offering with friends, family, and colleagues. We will keep you posted as we grow! Cheers,
Drew Clark & the California Cowboy team

We've hit the $50K Milestone!

about 2 months ago

Here we go! We just hit a big milestone! Thank you for believing in us and helping us get here. So far we have raised more than $65K from  22 investors. Thank you to everyone who has invested in our campaign and for sharing our offering with friends, family, and colleagues. We're thrilled to welcome you to our community.  You are now officially a California Cowboy. Here's to our future growth! Stay tuned for more updates from our team!

Cheers,
Drew & the California Cowboy team


California Cowboy Launch Day is here!

about 2 months ago

Hi Everyone!   

Drew here, Founder of California Cowboy. We're stoked to be live and cranking on StartEngine and are stoked for what the future holds. Our company has been through quite a bit in the past few years...from surviving a fire at our HQ to the pandemic closures...but we're here, ready to Après! Our team has put a ton of effort into this campaign and we're excited to see the fruit of our labor come to life. 

Right now, I want extend a virtual 'thank you' to all who have invested in our company so far! We will be sharing more here in the coming weeks and months. You can expect to learn more about our products, brand, and company via our campaign page updates...so stay tuned!   

Please share our campaign with your friends and family! 

Cheers, Drew Clark, Founder & CEO


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