We've had a "eureka" moment here at BookSniffer.
First: THE Question
We have extensive conversations with readers, authors, publishers, and investors every day, and the #1 question we get is this: Why would someone search for books on BookSniffer, as opposed to just going to Amazon?
Our answer is, well, we've got all this cool stuff! Library management, a really powerful search engine, tons of daily deals, book memes and quotes, and so forth.
"Yeah, that's cool! I like that stuff! But why would I search for books on BookSniffer, as opposed to just going to Amazon?"
The question persists... and what we're hearing is that we needed a simpler answer. Something really unique, easy to explain, a real, obvious value proposition that will appeal to a wider audience.
Second: Authors have been asking do to giveaways.
Book giveaways are a great way to get exposure for a title, get reviews, get followers, and get readers to fall in love with an author so they read the rest of their books. Book giveaways are not a new idea... but doing them well... no one has really cracked that nut yet. Authors and publishers want real value for their giveaway, rather than just giving people books who might not ever read them. We've had lots of authors ask us what we plan to do about giveaways, and we've been listening to ideas for over a year now on how to really do giveaways right.
Third: No affordable platform exists right now where authors and publishers can do extensive market testing on their books.
Those of us in the book business know there are three things that sell books: covers, blurbs (the short description of a book), and targeting. What we don't know (and constantly second guess): is our cover resonating? Is our blurb well-written for the audiences we target? Is it too long, too short, just right? Is the premise of our book enticing, compared to other books in our genre? In short, how well does my book "packaging" stand up to my competitors?
What if we could answer all these questions in one shot?
What if when readers search for a book on BookSniffer, they had a chance to win that book... or one of many other books being offered by our sponsors, just by giving feedback on covers, blurbs, and plot ideas?
Well, we thought, now that's a simple, unique reason to search for books!
Announcing BookLuckTM: a fun new book giveaway platform by BookSniffer.
On BookLuck, readers have a chance to win any book they search for... and by rating book covers, blurbs, and other data points, they can earn points to win more books. Or, if they fall in love with a book while checking it out, we show them where to buy it.
By hosting a BookLuck campaign, authors and publishers will get:
- Feedback on their covers
- Feedback on their blurbs
- Feedback on their book premise
- Comparative analytics to other titles in their genre, on all the above points
- Feedback on their audience targeting
- The ability to split-test concepts
- Also-like reports, so authors and publishers can learn how to better target their advertising
- More reviews
- More followers
- More SALES
We're going to do giveaways right. Fun for readers, and unheard of value for sponsors. We're launching BookLuck in the U.S. on March 17th, and we've already sold nearly 100 campaigns to authors and publishers in our early-bird offering. And in discussions with our team, we've decided our our idea is unique enough that it deserves patent protection - so we've filed for a provisional patent with the USPTO.
If you smell what we're cooking, please consider investing! The faster we can raise capital, the faster we can scale this platform and fully integrate it with the BookSniffer applications.
Hope you're well... see ya next time!