BionicLogic, Inc.

The Future of Online Games Advertising.

BionicLogic, Inc.

The Future of Online Games Advertising.

Santa Monica, CA
Advertising and Marketing
BionicLogic, Inc., owns and operates CPMStar, an ad platform that specializes in acquiring and monetizing gamer traffic.

$89,539

raised
155
Investors
43
Days Left
$1.00
Price per Share
$9.77M
Valuation
Equity
Offering Type
$350.00
Min. Investment

$89,539

raised
155
Investors
43
Days Left
$1.00
Price per Share
$9.77M
Valuation
Equity
Offering Type
$350.00
Min. Investment

Bonus Rewards

Get rewarded for investing more into BionicLogic, Inc.

$350+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$1,000+
Investment
Level 1
Invest $1,000+ and receive 5% bonus shares with your investment.
$5,000+
Investment
Level 2
Invest $5,000+ and receive 15% bonus shares with your investment.
$10,000+
Investment
Level 3
Invest $10,000+ and receive 20% bonus shares with your investment.

Reasons to Invest

Strong Traction: Advertising partnerships with Wizards of the Coast, Wargaming, and Verizon Media — currently reaching 300M gamers every month
Experienced Team: Decades of experience in sales and Ad Tech with prior $20M+ exits
Large Market: Over $5B in spending projected for the video game advertising market in 2020

The Problem


Gaming publishers are looking for the best ad monetization solution for gaming sites

Based on our analysis of the industry, existing online advertising solutions are too generic to address the needs of game developers and game publishing companies. They do not provide relevant gaming advertisers, who are willing to pay premium rates for optimal targeting. Publishers and developers want to maximize monetization and distribution for their properties without managing multiple partnerships. 


Publishers are faced with a fragmented market: Direct advertisers are willing to pay premium rates to reach specific types of gamers. Brand advertisers require view-ability optimization and access to high impact formats, but will only buy via programmatic self-service platforms. To maximize revenue, publishers need a partner who can supply both of these sales strategies via a single optimized solution.

The Solution


A platform focused on maximizing revenue for Publishers

By providing publishers access to demand from hundreds of direct game industry advertiser relationships, alongside top programmatic exchange partnerships, we provide a robust monetization and distribution technology platform to fulfill all needs with a single trusted partner.

Advertisers benefit from shorter supply chains, performance optimization, and high impact inventory access, and are able to purchase either directly or via their preferred Demand Side Platform (DSP).

The Market


In 2020, Video Game Advertising spending is projected to reach over $5B, and Programmatic Advertising will reach $105B

The video game advertising market is a thriving space thanks to its unique positioning and high-growth trajectory. Over the last few years, the industry has seen a CAGR of 14%. The video game industry has been cited in Barrons and other financial publications as recession resistant. 


According to TechNavio, the industry differentiates itself from traditional advertising channels by grabbing the attention of the viewer more efficiently: “On an average, consumers only spend 45 seconds on TV advertisements, while a gamer spends 300 seconds on an ad in the video game.” This means increased engagement to advertisers and increased cash for developers and websites.


According to MarketingLand, as much as $7.4 Billion on display ads alone were wasted due to not being viewed or not being viewed long enough. "Exposure time directly impacts the effectiveness of campaigns." - Laura Quigly, Integral Ad Science.

Thanks to the longer user sessions, ad spots on video games provide CPMStar an opportunity to solve a key problem facing the $105B programmatic advertising market: maximizing time-in-view. 


*Source 1 & 2 for Video Game Ad Spending Projections. 

Our Traction


Strategic acquisitions and key partnerships, along with rapid feature development

We have completed key acquisitions, such as game review sites OnRPG and MMOHuts, as well as our Ad Network (purchased from GSN Games Network LLC), which have bolstered our growth and clientbase.


We have partnerships with major game studios including Wizards of the Coast and Wargaming, and since the acquisition we have developed partnerships with top programmatic ad exchanges such as Verizon Media and RhythmOne.


In addition, we have made substantial strides in feature development, such as launching our gaming ad customization tech, and integrating real time bidding with major ad exchanges.

What We Do


CPMStar Web Publisher & Game Developer Supply Platform

CPMStar is one of the products and subsidiary businesses of BionicLogic, Inc. For web publishers and game developers, we have created a feature rich supply-side platform capable of supporting ad customization and bidding optimization, resulting in maximum monetization.


We offer a wide range of features specialized for gaming publishers such as:

  • Supernova Extension & Player - Allowing publishers to monetize and restore access to games originally built with Adobe® Flash® .

  • Smart Ad Refresh - Maximizes CPM rates and impressions at the same time with viewability optimization.

  • In-Game API - Trigger intermission ads between levels, or offer rewarded videos.

  • Custom Native Ads, Instream & Outstream Video Ads, and much more...


The Business Model


Selling gaming inventory both to direct advertisers and through programmatic exchanges

Working hand-in-hand with developers and publishers, we sell their advertising inventory on our marketplace, paying them an average of 70% of revenue (generating 30% margins for CPMStar). 


Our top advertisers spend over $150K a year.

How We Are Different


Always innovating

We believe the key to differentiating ourselves in the uber-competitive ad tech market is to always be one step ahead of competitors — to always be innovating.


With technology innovation in mind, we have created an infrastructure that reflects this burning need to improve. Our success is thanks to our heavily incentivized and experienced sales team working alongside skilled software engineers. We are always listening to the pulse of the market, adapting and improving our products, while leveraging key partnerships to stay ahead of the competition.

The Vision


Complete monetization and game distribution technology

Our mission is to support game developers and web publishers by supplying the best in class monetization and game distribution technology.


The CPMStar platform of the future will contain the following features by 2021:

  • Game distribution platform

  • Self-serve advertising DSP

  • 3D In-Game advertising

  • And much more...

Our Team


Decades of experience in management and sales

Founder Joshua Goldstein has been working in the gaming industry for almost 20 years. After recognizing that independent game developers were having trouble monetizing their games properly, he founded CPMStar in 2005 as the first vertical ad network for games. In 2010 he sold CPMStar to the Game Show Network. Having now acquired the platform and relationships under Bioniclogic Inc., he is uniquely suited to build the next generation ad network for games alongside the original team.

Why Invest


Solid foundation in a high-growth industry

In these unpredictable times, video games are one of the most recession resistant sectors out there.  We are a profitable established business which generated more than $5 Million in revenue in 2019.


"Video Games Are Being Played At Record Levels As The Coronavirus Keeps People Indoors" - Forbes


Investing in CPMStar will allow you to join a highly technical team creating the future of gaming monetization.   



In the Press

Los Angeles Business Journal
January 1, 2017

BionicLogic Raises $1.5 Million

GAMASUTRA
January 1, 1970

GSN Acquires CPMStar

Venture Beat

Twitter Ads was No. 1 - followed by CPMStar

Offering Summary


Company

:

BIONICLOGIC INC

Corporate Address

:

1750 14th Street, Unit D, Santa Monica, CA 90404

Offering Minimum

:

$10,000.00

Offering Maximum

:

$955,000.00

Minimum Investment Amount

(per investor)

:

$350.00











Terms


Offering Type

:

Equity

Security Name

:

Class B Non-Voting Stock

Minimum Number of Shares Offered

:

10,000

Maximum Number of Shares Offered

:

955,000

Price per Share

:

$1.00

Pre-Money Valuation

:

$9,773,510.00











*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives & Bonuses*

Time-Based:

Friends & Family:
Invest within the first 48 hours and receive 20% bonus shares with your investment

Super Early Bird:
Invest within the first week and receive 15% bonus shares with your investment

Early Bird:
Invest within the two weeks and receive 8% bonus shares with your investment

Amount-Based:

Level 1:

Invest $1,000+ and receive 5% bonus shares with your investment

Level 2:
Invest $5,000+ and receive 15% bonus shares with your investment

Level 3:
Invest $10,000+ and receive 20% bonus shares with your investment

The 10% Bonus for StartEngine Shareholders

BIONICLOGIC Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class B Non-Voting Common Stock at $1 / share, you will receive 110 shares of Class B Non-Voting Common Stock, meaning you'll own 110 shares for $100. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

*All perks occur after the offering ends.

The Company will not incur any irregular use of proceeds.


Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$2,242,801.00 USD
$1,889,691.00 USD
Cash And Cash Equivalents
$1,082,017.00 USD
$592,032.00 USD
Accounts Receivable
$874,906.00 USD
$979,242.00 USD
Short Term Debt
$739,825.00 USD
$898,684.00 USD
Long Term Debt
$845,658.00 USD
$1,005,028.00 USD
Revenues And Sales
$5,105,222.00 USD
$4,026,300.00 USD
Costs Of Goods Sold
$3,404,383.00 USD
$2,943,549.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
$307,823.00 USD
-$94,797.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Notice of Material Change in Offering

19 days ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the BionicLogic, Inc. offering. Here's an excerpt describing the specifics of the change:


Extended length of campaign.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Notice of Funds Disbursement

28 days ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, BionicLogic, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in BionicLogic, Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

CPMStar named in Top 5 Ad Networks of 2020 for PC and Console Games

28 days ago

Gamesight reported today that CPMStar was named one of the top advertising networks for PC and console games of 2020!



Download the report: https://gamesight.io/reports/top-ad-networks-2020

Blog: https://blog.gamesight.io/top-ad-networks-2020/




Global gaming revenue is growing despite pandemic

about 1 month ago

According to Reuters, global gaming revenue worldwide is expected to top $159Billion in 2020.

https://www.reuters.com/article/esports-business-gaming-revenues/report-gaming-revenue-to-top-159b-in-2020-idUSFLM8jkJMl

Companies such as Activision and Riot Games have launched new free to play online FPS gaming products this year, including Valorant, and Call of Duty: Warzone.

https://www.cnbc.com/2020/06/02/valorant-launch-poised-to-be-next-billion-dollar-gaming-franchise.html

CPMStar is positioned to benefit from such game launches and growth because we represent and sell many of the major online web FPS gaming websites, in addition to representing top Massively Multiplayer Online (MMO) game review sites.
 

SUPERNOVA PASSES 150,000 USERS!!!

3 months ago

Launched less than a year ago in July 2019, our Supernova Browser Extension has just passed 150,000 weekly users! As a reminder, Supernova allows publishers to monetize and restore access to games originally built with Adobe® Flash® . We are still in the pre-revenue stage but we are excited about the contribution it can have in the future as we complete the launch of the monetization features which have been in the works for several months, and include:

  1. Bookmarking of games
  2. Insertion of sponsored games into bookmarks
  3. Revenue sharing with publishers driving installs to help continue to accelerate user growth



Congrats to our hard working tech and media buying teams for hitting this amazing milestone!  

WE HAVE ADVERTISING RELATIONSHIPS WITH SOME OF THE BIGGEST COMPANIES IN THE WORLD

3 months ago

In the past 18 months we've built direct relationships with a number of major advertisers. With some of the bigger companies, contracts prevent us from disclosing exactly who they are with, without prior approval.  But what we can tell you is we have partners among the Top 5 Free2Play game publishers in the world and among the Top 5 S&P 500 Companies’ Advertising Divisions and Game Divisions.
 

CPMStar works directly with some (not all) of

 

https://lh6.googleusercontent.com/0REfyc65ej4gMs4Jddf0n3L308j9MV79NxeCD0WtrQKHf1RHtJkA7PF9HEu-XSH5OfSbUoxMSY0ERA5iPx_4JF8Wu13tqAeeOd4j5VrzFFI8lnBgj121YYyUpFK8V3L5K4TdedCm


Want to find out who we’re working with? You can find some of this information yourself with a little detective work. A list of some of CPMStar’s publisher partners is at: https://www.cpmstar.com/sellers.json

To see some of our programmatic advertiser partnerships, you can visit those publisher site’s ads.txt files, such as: https://ninjakiwi.com/ads.txt

 And visit the sites themselves to see some of our live ads.

Notice of Material Change in Offering

3 months ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the BionicLogic, Inc. offering. Here's an excerpt describing the specifics of the change:


BionicLogic, Inc. has provided an update to its financial statements.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Super Early Bird - Act Now for Bonus Shares

3 months ago

Take advantage of the "Super Early Bird" bonus and earn 15% bonus shares. This bonus offer expires in just a few days. 

If you've already purchased shares - thank you. You still have time to purchase more with a 15% bonus.

If you have yet to purchase, you may be asking, “what will you be doing with the funds you raise?”

Here are a few things you can look forward to from the CPMStar team

  • Game distribution platform - Enabling developers to distribute and monetize games.

  • Self-serve advertising DSP - Allowing advertisers to manage their own campaigns.

  • 3D In-Game advertising - Display advertising for 3d games.

We encourage you to share this opportunity with your own network by sending them this link to our campaign page: https://www.startengine.com/bioniclogic-inc

In these unpredictable times, video games are one of the recession resistant sectors, and the CPMStar team is always innovating - to stay one step ahead of our competitors. Help us fuel this engine and provide the leading revenue platform for games.

Thanks again, and stay tuned for more updates!

- CPMStar Team

Show More Updates End of Updates

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