Top 5 Ads Analysis Source

Based on our analysis of the industry, existing online advertising solutions are too generic to address the needs of game developers and game publishing companies. They do not provide relevant gaming advertisers, who are willing to pay premium rates for optimal targeting. Publishers and developers want to maximize monetization and distribution for their properties without managing multiple partnerships. 

Publishers are faced with a fragmented market: Direct advertisers are willing to pay premium rates to reach specific types of gamers. Brand advertisers require view-ability optimization and access to high impact formats, but will only buy via programmatic self-service platforms. To maximize revenue, publishers need a partner who can supply both of these sales strategies via a single optimized solution.

By providing publishers access to demand from hundreds of direct game industry advertiser relationships, alongside top programmatic exchange partnerships, we provide a robust monetization and distribution technology platform to fulfill all needs with a single trusted partner.

Advertisers benefit from shorter supply chains, performance optimization, and high impact inventory access, and are able to purchase either directly or via their preferred Demand Side Platform (DSP).

The video game advertising market is a thriving space thanks to its unique positioning and high-growth trajectory. Over the last few years, the industry has seen a CAGR of 14%. The video game industry has been cited in Barrons and other financial publications as recession resistant. 

According to TechNavio, the industry differentiates itself from traditional advertising channels by grabbing the attention of the viewer more efficiently: “On an average, consumers only spend 45 seconds on TV advertisements, while a gamer spends 300 seconds on an ad in the video game.” This means increased engagement to advertisers and increased cash for developers and websites.

According to MarketingLand, as much as $7.4 Billion on display ads alone were wasted due to not being viewed or not being viewed long enough. "Exposure time directly impacts the effectiveness of campaigns." - Laura Quigly, Integral Ad Science.

Thanks to the longer user sessions, ad spots on video games provide CPMStar an opportunity to solve a key problem facing the $105B programmatic advertising market: maximizing time-in-view. 

*Source 1 & 2 for Video Game Ad Spending Projections. 

We have completed key acquisitions, such as game review sites OnRPG and MMOHuts, as well as our Ad Network (purchased from GSN Games Network LLC), which have bolstered our growth and clientbase.

We have partnerships with major game studios including Wizards of the Coast and Wargaming, and since the acquisition we have developed partnerships with top programmatic ad exchanges such as Verizon Media and RhythmOne.

In addition, we have made substantial strides in feature development, such as launching our gaming ad customization tech, and integrating real time bidding with major ad exchanges.

CPMStar is one of the products and subsidiary businesses of BionicLogic, Inc. For web publishers and game developers, we have created a feature rich supply-side platform capable of supporting ad customization and bidding optimization, resulting in maximum monetization.

We offer a wide range of features specialized for gaming publishers such as:

• Supernova Extension & Player - Allowing publishers to monetize and restore access to games originally built with Adobe® Flash® .

• Smart Ad Refresh - Maximizes CPM rates and impressions at the same time with viewability optimization.

• In-Game API - Trigger intermission ads between levels, or offer rewarded videos.

• Custom Native Ads, Instream & Outstream Video Ads, and much more...

Working hand-in-hand with developers and publishers, we sell their advertising inventory on our marketplace, paying them an average of 70% of revenue (generating 30% margins for CPMStar). 

Our top advertisers spend over $150K a year.

We believe the key to differentiating ourselves in the uber-competitive ad tech market is to always be one step ahead of competitors — to always be innovating.

With technology innovation in mind, we have created an infrastructure that reflects this burning need to improve. Our success is thanks to our heavily incentivized and experienced sales team working alongside skilled software engineers. We are always listening to the pulse of the market, adapting and improving our products, while leveraging key partnerships to stay ahead of the competition.

Our mission is to support game developers and web publishers by supplying the best in class monetization and game distribution technology.

The CPMStar platform of the future will contain the following features by 2021:

• Game distribution platform

• Self-serve advertising DSP

• 3D In-Game advertising

• And much more...

Founder Joshua Goldstein has been working in the gaming industry for almost 20 years. After recognizing that independent game developers were having trouble monetizing their games properly, he founded CPMStar in 2005 as the first vertical ad network for games. In 2010 he sold CPMStar to the Game Show Network. Having now acquired the platform and relationships under Bioniclogic Inc., he is uniquely suited to build the next generation ad network for games alongside the original team.

In these unpredictable times, video games are one of the most recession resistant sectors out there.  We are a profitable established business which generated more than $5 Million in revenue in 2019.

"Video Games Are Being Played At Record Levels As The Coronavirus Keeps People Indoors" - Forbes

Investing in CPMStar will allow you to join a highly technical team creating the future of gaming monetization.