The Beebo is a free-hand bottle holder that gives parents a free hand, all the while enhancing feeding time. This newfound flexibility makes way for parents to integrate storytime into these intimate moments, enjoy family meals, or simply an extra hand to massage and caress their baby.

Swabbies is an all-natural diaper cream — we know how important it is to know exactly what goes into your baby’s products, so we took the mystery out of diaper cream. Swabbies is totally organic and works instantly to provide soothing relief for your little one.

The market for baby care products is worth almost $74B worldwide, with $1.4B being made up by the diaper rash cream segment. 

This market’s sustained growth has been characterized in recent years by a shift away from the global behemoths like Johnson & Johnson, toward smaller health-conscious brands with fewer chemicals.

Our Beebo product is especially appealing to stay-at-home Dads, who make up 24% of our Millennial target market.

Our proprietary products have been met with massive enthusiasm in the marketplace. We’ve landed deals with huge retailers like Walmart and Buy Buy Baby, and even appeared on Shark Tank — where Sharks Lori Greiner and Ashton Kutcher made a deal with Martin Hill and his product “The Beebo”.

Better Family’s products The Beebo and Swabbies are trademarked and patented with Swabbies recently completing a successful crowdfunding campaign on Indiegogo.

Our flagship products are designed with both parents and children in mind — making better parenting solutions for Mom & Dad while giving babies the best care possible.

Beebo gives parents a free hand during feeding time thanks to a unique rotating bottle holder. The design holds the bottle at the perfect angle for your baby while resting on either shoulder. This way holding a book for story-time is no longer such a struggle.

Swabbies take the mess out of diaper changing. Our patented applicators are pre-filled with Swabbies Supreme Diaper Cream, perfect for single-handed, mess-free application. Parents these days don’t have a minute to spare, so finding a product that cuts down on time while ensuring the safety and health of their babies is a no-brainer.

We employ a multi-pronged system to distribute our products through retailers, email & digital marketing, baby registries, trade shows, and onsite promotions.

The Beebo has a 243% markup on retail sales and 105% markup on wholesale sales with an average wholesale order of $179.00.

Swabbies has a 148% markup on retail sales and 75%  markup on wholesale sales with an average wholesale order value of $176.00.

While there’s no shortage of options for today's busy parents of baby care products to choose from we believe our focus of Making Parenting Easier with healthy values and natural products that add value to the lives of parents, grandparents, and children, sets us apart.

Beebo is specially designed to allow for free-hand bottle-feeding, allowing parents to use that extra hand for any number of things to enhance their feed experience.

Unlike our competitors, who sell creams in messy tubes, jars, and sprays, Swabbies comes pre-filled in a mess-free disposable applicator — perfect for on-the-go diaper changes. 

Using our considerable exposure from appearances on Shark Tank and similar shows, as well as partnerships with key players like Walmart and Buy Buy Baby, we intend to grow our brand to be recognized in the baby care market as a premier premium brand.

Solid founding team advised by industry insiders:

President and CEO Carman Cook-Campbell has almost three decades of experience as an entrepreneur, as well as in sales and marketing.

Joining Carman on the Board is CFO Paula D’Onofrio, Secretary Sharon Franklin, Marketing Director Tara Heath, Directors Martin, and Sarah Hill, and Medical Advisor Dr. Anthony Russel.

Our advising team is a stellar group of industry insiders and established names with excellent track records. This includes Mindee Hardin, founder, and inventor of Boogie Wipes, which was sold to Proctor & Gamble. 

The trend toward organic, natural alternatives for baby products is just getting started. 

Today's modern parent needs to know the ingredients going into all of their baby products, they want more from their bottle-feeding experience. Freeing up a hand during feeding time or while changing a diaper truly changes the game for millions of parents and their babies, allowing them to focus on the things that matter.