Better Family, Inc. Milestones 2020
We at Better Family would like to wish everyone a safe and happy holiday season, and a healthy and prosperous New Year.
It has indeed been an exciting year for our company despite COVID-19 related slowdowns. The company has grown, sales are now above pre-COVID-19 levels with marketing and inventories of all products in place management believes that 2021 could be the company’s best year ever.
Here are some of this year’s highlights
Swabbies Tech Acquirers the Beebo and changes name to Better Family Inc.
Swabbies Tech DBA Better Family is Approved to raise $1,070,000 on Start engine.
Better Family now has 1200 + shareholders and has raised over $400,000 in capital.
Better Family creates Special Edition Purple Beebo - and Reorders all four Beebo colors new inventory will arrive in approximately four weeks.
Burlington Beebo Order - Better Family Inc. announced that they received an initial order for 600 Teal Beebo's from Burlington stores, Inc. Burlington NYSE symbol “BURL” for their Baby Depot Departments. This Is Better Family’s first order with Burlington for their Baby Depot’s. The Baby Depot is a department within the respected Burlington retailer of popular quality baby products at reasonable prices. They have 727 stores in the USA, product has been delivered and Teal Beebo's are now available in select Burlington locations.
Larger Office Space to accommodate growth - Better Family moved into a larger office facility. The new office has our trade show booth set-up INSIDE that is used for virtual trade shows and was used for the ABC Show mentioned below. BF now has space for employee expansion and some inventory storage for sampling needs.
ABC Show - attended the big industry show virtually live via Zoom-set-up booth in the office and demonstrated all three products
Better Family has 3 new international Beebo distributors – The Selling Bros. in Costa Rica, Isa & Kate in Dominican Republic and Soft Coffee in South Africa.
Partnership agreement with VIR Ventures – Better Family has passed responsibility to its e-commerce partner and distributor VIR Ventures management and marketing of our brands on Amazon, Walmart, and their various platforms.
Acquired Drop It Baby – DIB is a patent pending product , developed by mother and inventor Joylynn Waganer that stops the "Drop It Game" with young children by keeping toys, teethers, and sippy cups off of dirty floors safe and clean from germs that may exist there. JoyLynn Waganer the inventor and founder has recently also joined Better Family’s Board as a director.
Walmart for Swabbies – Swabbies supreme diaper cream has just completed the Set-up of their new vendor account and we will now receive and accept PO's directly from Walmart for our patented pre-filled disposable applicators and jars.
Prego Expo in Tampa – Better Family recently attended the Prego Expo in Tampa showcasing all three brands. The Beebo, Swabbies Cream, and Drop It Baby products were presented and demonstrated to new mothers and parents to be…
Warehousing and distribution Consolidation - FSI our warehouse and distribution center is now set-up to distribute and fulfill orders of all three products, this will save time and money as the company grows.
USA Today-Modern Woman Magazine – Our Beebo and Swabbies products were featured in the November holiday issue of Modern Woman Magazine
TV Network Segments-during the holidays
Better Family’s products will be Showcased live in December on the following networks:
Houston - TX-KHOU Great Day Houston
Tampa - WFTS-ABC Morning Blend
Portland - KATU-ABC Afternoon Live
Las Vegas - KLAS CBS 8 News Now
Raleigh - WNCN CBS 17
Koala Kare branding – BF board in discussions with Koala Kare regarding potential brand partnership with Swabbies Cream.
Sales Team expansion – we are interviewing potential companies that specialize in sales and marketing to represent all brands effectively to new buyers and distributors of Big Box retail
Outside Marketing team – outsourced digital marketing team to create ads, write social media posts on our social media platforms, organize email marketing, and write blogs.
Swabbies Inventory- will be receiving inventory to ship close out the remaining IndieGoGo orders in December.
Thank you for your continued support,
Better Family Team