Better Family

Making Parenting Easier

Better Family

Making Parenting Easier

Dunnellon, FL
Biotechnology
Consumer Products
Better Family manufactures, sells and distributes patented baby products that make the lives of parents and babies easier. Swabbies, a no mess, organic diaper cream, the Beebo, a free-handed baby feeder, Drop It Baby, a suction cup ring chain that ends "the drop it game", and Ava the Elephant, a singing medicine dispenser. These products enhance and improve the parents time spent with their children.

$798,335

raised
2,106
Investors
$4.97M
Valuation
$1.43
Price per Share
$500.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

$798,335

raised
2,106
Investors
$4.97M
Valuation
$1.43
Price per Share
$500.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

Rewards

Get rewarded for investing more into Better Family:

$500+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$750+
Investment
15% Product Discount
Receive 15% lifetime discount on any Better Family products ordered from company websites.
$1,000+
Investment
20% Product Discount
Receive 20% lifetime discount on any Better Family products ordered from company websites.
$1,250+
Investment
10% Bonus Shares and 20% Product Discount
Receive 10% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.
$1,500+
Investment
15% Bonus Shares and 20% Product Discount
Receive 15% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.
$1,750+
Investment
20% Bonus Shares and 20% Product Discount
Receive 20% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.
$2,000+
Investment
25% Bonus Shares and 20% Product Discount
Receive 25% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.
$2,500+
Investment
30% Bonus Shares and 20% Product Discount
Receive 30% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.
$5,000+
Investment
35% Bonus Shares and 20% Product Discount
Receive 35% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.

Reasons to Invest

Shark Tank Accomplishments: “The Beebo,” was acquired in 2020 from inventing founder Martin Hill. Subsequently in 2021 Better Family acquired the licensing rights to Tiffany Krumins “Ava The Elephant” from Shark Tank’s inaugural episode.
Baby Care Market Is Booming: Our growing line of industry defining high quality baby products is disrupting the 70 Billion Dollar Baby care market that is expected to grow to 88 Billion by 2027. And with more people working from home than ever modern parents are on the lookout for products to make their lives easier.
Global Distribution Initiated: Our expert team of inventor founders have combined their resources and networks to launch internationally on Amazon Global, to get our innovative products into the hands of every parent, grandparent, and caregiver all over the world.

“Make every moment with your baby the best it can be”

Smarter Parenting Solutions



Better Family's quest is to make parenting easier for all with our patented line of products.



The Beebo is a free-hand bottle holder that gives parents an extra hand, all the while enhancing feeding time. This newfound flexibility makes way for parents to integrate storytime into these intimate moments, enjoy family meals, or simply a helping hand to massage and caress their baby.

Swabbies is an all-natural diaper cream — we know how important it is to know exactly what goes into your baby’s products, so we took the mystery out of diaper cream. Swabbies is totally organic and works instantly to provide soothing relief for your little one.


Drop It Baby-A suction cup ring chain that attaches to toys, bottles, and more that finally ends the "Drop It Game" keeping it all off dirty floors.

Ava The Elephant- is a singing medicine dispenser that has helped millions of children take their unwanted medicine.

The Market


Millions of babies are born each year

The market for baby care products in 2021 is currently $70.52B and is expected to continue to grow by 6.2% CAGR to 88 Billion by 2027.


This market’s sustained growth has been characterized in recent years by a shift away from big global brands and parents are seeking out higher quality products with fewer chemicals.


Better Family’s products are especially appealing to today's modern parents that are working from home.

Source 

Our Traction


Five patented products, from Shark Tank to Walmart

Better Family’s proprietary products have been met with massive enthusiasm in the marketplace. We are currently available in these large retailers  Walmart, Buy Buy Baby, Burlington, Bed Bath & Beyond, and Amazon. Two of our patented products the Beebo and Ava The Elephant have both appeared on Shark Tank and received deals. 

The Beebo, Swabbies, Drop It Baby, and Ava The Elephant are trademarked and patented. Swabbies and Drop It Baby both completed successful crowdfunding campaigns; Swabbies on Indiegogo and Drop It Baby on Kickstarter. 


What We Do


Parenting is hard enough — Better Family is here to give you a helping hand

Our flagship products are designed with parents, grandparents, and children in mind — offering better solutions while giving babies the best care possible.

 

Beebo gives parents a free hand during feeding time thanks to a unique rotating bottle holder. The design holds the bottle at the perfect angle for your baby while resting on either shoulder. This way holding a book for story-time is no longer such a struggle.


Swabbies take the mess out of diaper changing. Our patented applicators are pre-filled with Swabbies Supreme Diaper Cream, perfect for single-handed, mess-free application. Parents these days don’t have a minute to spare, so finding a product that cuts down on time while ensuring the safety and health of their babies is a no-brainer.


Drop It Baby attachable teethers are squishy, colorful, and BPA-free, each is interactive and safe for your child. The suction cup base with attached ring chain allows for their favorite items to be readily accessible off dirty floors while keeping your hands free. With our handy attachments which safely stretch over and secure objects of various sizes like a bottle, sippy cups, electronics, and toys. 

 

Ava the Elephant is a Singing Medicine Dispenser that is designed to make medicine time easier. The adorable design of Ava, plays and sings encouraging music. The ability to dispense medicine one-handed makes it quick and easy. The product comes with Ava the Elephant as well as a 2 tsp (10ml) BPA-free medicine dispenser, and sound unit (including batteries).



The Business Model


Up to 320% Markup in Retail

We employ a multi-pronged system to distribute our products through retailers, email & digital marketing, baby registries, trade shows, and onsite promotions.


The Beebo has a 243% markup on retail sales and 105% markup on wholesale sales with an average wholesale order of $179.00.


Swabbies has a 148% markup on retail sales and 75%  markup on wholesale sales with an average wholesale order value of $176.00.

Drop It Baby has 320% markup for retail sales and 110% markup on wholesale sales with an average wholesale order of $270.00.


Ava The Elephant has a 243% markup on retail sales and 105% markup on wholesale sales with an average wholesale order $358.00. 




How We Are Different


Our unique designs are patent-protected

While there’s no shortage of options for today's busy parents to choose from, we believe our focus on Making Parenting Easier with high-quality innovative baby care products that add value to the lives of parents, grandparents, and children set us apart.


Beebo is specially designed to allow for free-hand bottle-feeding, allowing parents to use that extra hand for any number of things to enhance their feed experience.

Unlike our competitors, who sell creams in messy tubes, jars, and sprays, Swabbies comes pre-filled in a mess-free disposable applicator — perfect for on-the-go diaper changes. 


Drop It Baby is a suction cup base with an attached ring chain allowing for their favorite items to be readily accessible and off dirty floors while keeping your hands free. 

Ava The Elephant is a singing medicine dispenser with a BPA Free 10ML syringe.


The Vision


We want to be recognized as the go-to partner for parents looking for Better Products for their kids

Using our considerable exposure from appearances on Shark Tank and similar shows like Dr.OZ, as well as partnerships with key players like Walmart, Amazon, Amazon Global, and Buy Buy Baby, we intend to grow our brand to be recognized in the baby care market as a premier premium brand.


Better Family has a growing line of proven patented products that are transforming the baby care industry. We are on the path to building the next giant baby care business.


Our Team



Our Inventing founders have joined forces to create Better Family and we have combined our expertise, resources, and networks

Martin Hill, JoyLynn Anderson Waganer, Tiffany Krumins & Carman Cook- Campbell

A Solid founding team advised by industry insiders:


President and CEO Carman Cook-Campbell has almost three decades of experience as an entrepreneur, as well as in sales and marketing.


Joining Carman on the Board is CFO Sarah Hill , Secretary Sharon Franklin, Marketing Director Tara Heath, Directors Martin Hill, and JoyLynn Waganer, Tiffany Krumins and Medical Advisor Dr. Anthony Russell.


Our advising team is a stellar group of industry insiders and established names with excellent track records. This includes Mindee Hardin, founder, and inventor of Boogie Wipes, which was sold to Proctor & Gamble and Sarah Shaw, business consultant and entrepreneur to the stars. 


Tiffany Krumins the inventor and founder of Ava The Elephant  has recently  joined the Better Family team as a full-time consultant.

 

Why Invest


Today's Modern Parents are working from home more now than ever and are in need of smarter baby care products for enhancing the time spent with their children.

Parents want to know the ingredients and materials that their baby products are made of. 

 

Better Family Inc. is an incubator company to speed the growth of its current portfolio of 5 Patented Baby Products. Their parent-focused products have been invented by parents for parents by providing simple solutions that they commonly face every day. All provide a “freehand” or provide a “helping hand” to the parent, grandparent, or caregiver. 


Quick Insert

In the Press

Drug Store News

Swabbies looks to give busy parents a hand

Mommy Talk Live

Mommy Talk Live S2:E3 - Success Tips for Mompreneurs

Entrepreneur Elevator Pitch

Entrepreneur Elevator Pitch Season 5 Episode 4: 'Things Are Not Always Going to Go According to Plan'

CBS Good Day Sacramento

Julissa is showing us some must-haves for the mommy’s in your life!

POPSUGAR

See Why This Bottle Holder Is the Best Baby Product You Wish You Had

Well Buzz

Dr. Oz: Barbara Corcoran Ava the Elephant Review & Children’s Medicine

Cision PRWeb

Medimals™ Revolutionizes the Way Caregivers and Children Address Medication In Home and In Hospitals

Parents

8 Must-Have Cold Products for Babies

Huffington Post

Tiffany Krumins, AVA The Elephant: The Shocking News She Got After ‘Shark Tank’

Offering Summary


Company

:

Better Family, Inc

Corporate Address

:

20093 E.Pennsylvania Ave, Ste 3, Dunnellon, FL 34432

Offering Minimum

:

$9,999.99

Offering Maximum

:

$1,069,998.93

Minimum Investment Amount

(per investor)

:

$500.00











Terms


Offering Type

:

Equity

Security Name

:

Class A Common Stock

Minimum Number of Shares Offered

:

6,993

Maximum Number of Shares Offered

:

748,251

Price per Share

:

$1.43

Pre-Money Valuation

:

$4,965,220.26











COVID Relief

This offering is being conducted on an expedited basis due to circumstances relating to COVID-19 and pursuant to the SEC’s temporary regulatory COVID-19 relief set out in Regulation Crowdfunding §227.201(z).

Expedited closing sooner than 21 days

In reliance on Regulation Crowdfunding §227.303(g)(2) A funding portal that is an intermediary in a transaction involving the offer or sale of securities initiated between May 4, 2020, and August 31, 2020, in reliance on section 4(a)(6) of the Securities Act (15 U.S.C. 77d(a)(6)) by an issuer that is conducting an offering on an expedited basis due to circumstances relating to COVID-19 shall not be required to comply with the requirement in paragraph (e)(3)(i) of this section that a funding portal not direct a transmission of funds earlier than 21 days after the date on which the intermediary makes publicly available on its platform the information required to be provided by the issuer under §§227.201 and 227.203(a).

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Time-Based:

Friends and Family Bonus

Invest within the first 72 hours and receive an additional 25% bonus shares* 

Super Early Bird Bonus

Invest within the first 10 days and receive an additional 20% bonus shares* 

Early Bird Bonus

Invest within the first 30 days and receive an additional 15% bonus shares* 

*Investments made within the first 30 days for the “Friends and Family Bonus”, "Super Early Bird Bonus" and the “Early Bird Bonus” cannot combine perks with any other bonus share offer. If an investment is made within the first 30 days, the best, and only, the bonus offer will apply.

Amount Based Perks:

$750+ 15% lifetime discount on any Better Family products ordered from company websites.

$1,000+ 20% lifetime discount on any Better Family products ordered from company websites.

$1,250+ 10% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.

$1,500+ 15% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.

$1,750+ 20% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.

$2,000+ 25% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.

$2,500+30% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.

$5,000+ 35% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.

*All perks occur when the offering is completed.

The 10% Bonus for StartEngine Shareholders

Swabbies Tech. Inc, will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $1.43 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $143. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Inter company debt or back payments. Vendor payments.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$1,106,252.00 USD
$102,374.00 USD
Cash And Cash Equivalents
$122,249.00 USD
$11,184.00 USD
Accounts Receivable
$3,015.00 USD
$38.00 USD
Short Term Debt
$242,990.00 USD
$82,124.00 USD
Long Term Debt
$53,123.00 USD
$0.00 USD
Revenues And Sales
$115,997.00 USD
$41,839.00 USD
Costs Of Goods Sold
$62,530.00 USD
$27,471.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$313,595.00 USD
-$88,432.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Notice of Material Change in Offering

2 days ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Better Family offering. Here's an excerpt describing the specifics of the change:


Issuer is extending campaign and updating campaign page


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

$800K-Whoo Hoo! We Did It!! Celebrate With Us!! Like A Boss!!

11 days ago

$800K Whoo Hoo! Baby! We Did It!! Like A Boss!! 

Boss Baby That Is!!


Please Celebrate This Milestone With Us!!
Thank You To Our 2000 + Investors For Your Support And  Welcome To The Family!! 
Onwards & Upwards As We Grow Together!!!

STRENGTH IN NUMBERS-FREE CALL TO ACTION!!

24 days ago

STRENGTH IN NUMBERS BY MULTIPLICATION OF DUPLICATION

A Call To Action!! 

It is FREE & EASY To Get The Word Out!! 

Let's Work Together To Grow!!

We are asking our Family of Shareholders to share Better Family's Links:


 Campaign Link:  https://www.startengine.com/better-family 

                                   Website Link:      https://betterfamilyinc.com/



Suggested Places to Share:

  • Facebook (page and groups)
  • Instagram
  • Twitter
  • Email
  • Your Website
  • Pinterest
  • Tik Tok
  • LinkedIn
  • Text Messages
  • Messengers
  • YouTube Channel 
  • Alignable

Anywhere Else You May Think Of As Many Times As You Want To!!

It' FREE Marketing, that Benefits ALL!

Make sure that you LIKE, FOLLOW and SUBSCRIBE to all the Better Family media outlets too!!



AUSTRALIAN PARTNERSHIP SIGNED! IT'S A G'DAY MATE!!

about 1 month ago

A NEW PARTNERSHIP SIGNED WITH AUSTRALIA!

Better Family recently partnered with Avree in Australia as we continue our Global Expansion

Better Family and Avree believe in adding value to all lives by offering curated products for people with ALL ABILITIES!



https://www.averee.com.au/

The Avree STORY

Averee has revolutionised the retail experience for people living with disability or the effects of ageing.

We wanted a simpler, more inspiring way for everyone to find their products. There had to be more choice, much more and since we’re changing everything, great style. Yes, function is important but so is design. Everyone wants to feel good about the products they surround themselves with.

Averee makes it incredibly easy to find the products you want and get the most out of your NDIS and My Aged Care funding.

Everyone can live life to the fullest with the right support.

Here, in one place, are the finest, best looking products available in the world and all the help you need to access them - the essentials, the beautiful and the life changing.

https://www.averee.com.au/promo/about-us



MORE GROWTH....ANOTHER ACQUSITION!

about 1 month ago

Even More Growth For Better Family

Carman Cook-Campbell met with Tiffany Krumins to Close on the Acquisition for Ava The Elephant


Better Family is happy to announce the transition of managing "Ava The Elephant "  to an actual acquisition of the "As Seen On Shark Tank Product". Carman and Tiffany met on July 21st 2021 in Tampa, FL to finalize their deal and welcome Tiffany to the Board Of Directors!

Tiffany was presented with a Lottery Size check as a fun way of saying "We have hit the lottery with Ava and Tiffany!" Carman stated with enthusiasm.




Ava and Tiffany are already a hit! Watch for more updates with announcements coming soon about Tiffany and Ava.


Notice of Material Change in Offering

about 1 month ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Better Family offering. Here's an excerpt describing the specifics of the change:


Issuer is adding 2 acquisitions, updating board members, changing company name, extending campaign end date, and updating campaign page


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

KIA ORA NEW ZEALAND!! BEEBO CONTINUES A GLOBAL TREND!!

about 1 month ago

BEEBO IS GOING TO New Zealand!!


Kia Ora(the Māori heart felt greeting used in New Zealand) and welcome to the Family "Not Socks"!!

We are excited to announce that the Beebo Global trend is continuing with our first order from our newest partner New Zealand's #1 ranked online gift wonderland; where you can find unique, funky, creative and thoughtful gift ideas for the special people in your life.

https://notsocks.co.nz/about-us/

PUBLIX PHARMACY WELCOMES AVA!!

about 2 months ago

Publix Welcomes Ava To Their Pharmacy's!

Ava will be making her appearance in Publix Pharmacy's Soon

Better Family is ecstatic to announce that Publix our Florida neighbor has just enthusiastically welcomed Ava The Elephant into their Pharmacy's.

Ava is currently being manufactured in her new outfit (new packaging design) and on her way. We are currently onboarding with Publix and taking pre-orders for her now. Her expected arrival is early Fall and she will be performing on the Publix Pharmacy Stage!

Let's hear it for Ava...Hip Hip Hooray!! Hip Hip Hooray!!!


Notice of Funds Disbursement

about 2 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Better Family has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Better Family be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

HERE WE GO AND WIN AGAIN! THE JUDGES HAVE DECIDED!!

2 months ago

The Judges have decided Better Family Inc


Hello Carman,


I hope you are well and keeping safe.

I am getting in touch as I wanted to inform you that LUX Life has finalised the results of the Parent and Baby Awards 2021.

On behalf of LUX Life, it is my privilege to inform you that Better Family Inc has been presented the following:

Best Baby Feeding & Changing Products Wholesaler - Florida

This respected award symbolises the hard work and outstanding effort of all individuals and businesses who have helped form this demanding and dynamic industry. Our all-inclusive selection and judging process narrows down nominees in order to find the best market leaders from the past year.

https://www.lux-review.com/lux_awards/parent-baby-awards/

 

Notice of Material Change in Offering

2 months ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Better Family offering. Here's an excerpt describing the specifics of the change:


Issuer is extending campaign for 30 days and increasing the minimum investment amount


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

“You are advancing to the SEMI-FINALS of the Most Fundable Companies Competition” Pepperdine University 2021

2 months ago

Better Family Inc is a 2021 Semi-Finalists in Pepperdine Business University ‘s Most Fundable Companies Competition


Winners will be announced in October of 2021


It’s Shark Week and ONLY 4 Days Left to be Shark with Better Family!


Watch video below to learn more about the competition:


We are honored to have just received this email notification from Dr. Craig Everett PHD:

“You are advancing to the SEMI-FINALS of the Most Fundable Companies Competition”


Carman,

We are pleased to inform you that your company is advancing to the semi-finalist round of Pepperdine University’s Most Fundable Companies competition. Congratulations!

Based on your Qualifier Survey responses and our own research, you are now one of a select group of approximately 100 semi-finalists chosen from over 3400 participants nationwide. You are in a highly elite group. The top companies from the next round will be featured this October in the 2021 Most Fundable Companies List, including recognition in a national magazine, such as Entrepreneur Magazine.


Craig R. Everett, PhD

Executive Director, Most Fundable Companies Competition

Pepperdine University - Graziadio Business School

24255 Pacific Coast Highway

Malibu, CA 90263

 

 Dear Carman,

On behalf of the Pepperdine team and as a follow up to the email you received from Dr. Craig Everett, I want to personally congratulate you on being selected as a semi-finalist in the 2021 Pepperdine Most Fundable Companies competition. This is no small honor as thousands of companies have been evaluated both by our qualifier survey and by additional review panel assessment.


Amy Wood

Program Manager

Most Fundable Companies

Pepperdine-Graziadio Business School


https://bschool.pepperdine.edu/events/most-fundable-companies/2020/#platinum



WANT TO KNOW OUR BUSINESS MODEL??? VIDEO #6 "FROM THE DESK OF THE CEO"

2 months ago

Video #6 in the Series "From The Desk of The CEO" 

Carman Cook-Campbell 

Multi Branding Strategy 

 

What is a Multi Brand Strategy:

A company has a multi-brand strategy when their portfolio of products has different brands or names. This strategy is a way of securing greater shelf space with little remaining for rival products which also allows for saturating a market by occupying all price and quality vacancies.

The multi-branding strategy refers to the company’s approach to introducing different brands or products within the same market segment under a different or same company name. For instance, Facebook owns Instagram and What Up which are both mobile applications but don’t have the name mentioned in the brand’s title. Another example is Mattel which has several brands under their umbrella Hot Wheels, Barbie and Fisher Price to name a few.

Whether we use the same parent company name for our product or don’t want to mention the parent company in the title, all of these brands should be managed properly and, moreover, separately. A multi-brand marketing strategy allows us to ensure our brands are positioned and promoted within the same market addressing separate target audiences without creating internal competition.



Like any other strategy, multi-branding has its own Pros and Cons:

Pros:

  • Better visibility
    • When our company is introduced in several market segments and targets different audiences, people are likely to see our name more often. As a result, we increase our brand awareness and sales.


  • Benefit from previously gained success
    • If our previous product is in demand and gained popularity among our target audience, our new brands and products can feed with the success we’ve already achieved in the same or related market segment. Newly launched products from an already existing company are likely to be more visible to customers rather than a product introduced under an unknown name.


  • Additional options for customers
    • Modern clients want to have more options and choices within a single market. When introducing new brands we give our customers an opportunity to switch between our products rather than leaving us for a different company.


  • Benefit from the existing customer database
    • When introducing a new product, our company can first start reaching out to existing customers from our contact database. These are our potential buyers who already have a good impression of our business and products 


Cons with Solutions:

  •  Cannibalization
    • This is one of the major problems every company faces when addressing multi-branding. A proper differentiation strategy for each product separately should solve the issue.


  • Loss of trust for the brand
    • Sometimes businesses that implement multi-branding become more focused on profits rather than clients. As a result, devoted customers might lose their trust for the company and find a better alternative with more attractive pricing. Better Family finds both to be equally important and strive to keep the profits up and provide the best customer service and competitive pricing to overcome this becoming an issue.

As you see the Pros outweigh the Cons and that we have solutions in place for those!!

 

How we Manage Multiple Brands to Succeed?

A marketing strategy for different brands should be created and implemented separately. By introducing a new product to the market, the marketing approach may be different for each product. Here are some steps that Better Family will follow with our multi-branding marketing.

 

Create Landing Pages, Sites, and Domains

New brands require a proper presentation. To launch a product using the same parent brand name, we use a separate landing page on the official site. However, when we are planning to introduce a product within an adjacent market, a new website is a must. It will allow us to attract maximum attention from potential customers specifically to the new product. Along with the new site, our product will need a separate email domain to reach out to our clients and partners.

 

Connect our Brands

Connecting existing and new brands allows us to leverage our current business capabilities and apply them to the new market segments. For instance, Instagram provides a possibility to connect your account with the Facebook profile, thus allowing your friends to find you in the new app. The same strategy is applied to our types of products.

 

Enable Marketing Automation

When managing multiple brands, we focus not to get lost in multiple campaigns, subscriptions, contacts, etc. Using marketing automation platforms such as https://choozle.com/  and https://365degreetotalmarketing.com/ help our company to streamline our marketing processes making things easier for marketing and sales teams. 365 Degree has recently introduced a multiple domain feature that offers platform users the ability to add several email domains for different brands, as well as managing campaigns and subscriptions for each brand separately.

 

Create Impactful Ad Campaigns

New products should be powered by strong multi-brand marketing campaigns that address different market segments and audiences. We try not to rethink previously launched campaigns but rather create new ones aligned with our new business goals.

Multi-brand marketing is an important part of our business strategy when it comes to launching different products to the same or adjacent markets. As long as we have a clear idea of what our new brand represents and what audience it targets, multi-branding will work to enhance our company’s overall marketing objective and strategy.

Better Family Inc is not only a Multi Branded focused company we are an incubator for unique patented children and baby care products that Make Parenting Easier.

Please watch for our upcoming updates as we have more big and exciting announcements as we continue to grow!

Notice of Funds Disbursement

2 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Better Family has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Better Family be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

WORTH $88 Billion Dollars!! Don't Miss Out on This Booming Market!!

2 months ago

Global Baby Care Products Market Value Worldwide 2020-2026


The Baby Care Market Is Booming: Our growing line of industry defining high quality baby products is disrupting the 70 Billion Dollar Baby care market that is expected to grow to 

88 Billion!!!

 


“The baby care products market is projected to be worth approximately 88.72 billion U.S. dollars worldwide in 2026. This is a substantial increase from 67.35 billion U.S. dollars, the estimated value of the market in 2020. The baby care market is composed of different sectors and products, such as toys, feeding accessories, wipes, disposable diapers, body care products and soothers”

Published by Emma Bedford, Mar 19, 2021 Statista 2021

https://www.statista.com/statistics/258435/revenue-of-the-baby-care-products-market-worldwide/

 

SWABBIES GROWS TO WALMART

3 months ago


Here We Grow Again!!


Walmart Buyer Places 1st Order For Swabbies!! 

Swabbies joins the Beebo at Walmart. Better Family is excited to announce that we have received and shipped out 6 Purchase Orders from Walmart for Swabbies. 



CALL TO ACTION!! INVEST $200 -DON'T MISS THIS MESSAGE "From The Desk Of The CEO" VIDEO SERIES

3 months ago

Call To Action!! Video #5 "From The Desk Of The CEO" Series..Invest 200!!

A message form the CEO Carman Cook-Campbell and a Call To Action in this week’s video series “From the Desk of The CEO”

Friends, Investors and Better Family Members! As we move into the third quarter and the Covid-19 restrictions are lifting more and more, and as a company, we are conducting business as usual with full steam ahead.  We have exciting opportunities to expand sales, attend events, launch new products, and even more. 

To help us prepare, we are asking all our investors to increase their holdings with us to $200 or more. This will allow us to secure needed inventories and successfully move on to the next milestone, reach our next funding goal, and move us into position for new and important opportunities that shareholders will not want to miss. 

When we come together as a family, we will push our funding forward, not to miss critical growth opportunities and important milestones in our financial performance. The momentum must keep going and we must move forward! In my opinion we are on track to building the next multi-branded giant baby care business that could pay dividends and go public in the future.





Benefits of Investing $200 or more are:

 

  • Complete Inventories to meet anticipated year-end sales demands
  • Expand to more Global Markets
  • Add New Products
  • Receive Lifetime Discounts on All of Our Products
  • Attend Important Industry Trade Shows
  • Travel to meet with mass merchandise store buyers
  • Increase The Company’s Value
  • Bonus Shares
  • Cut costs in manufacturing and increase profits
  • Fund Marketing to launch new product brands

 

 

Some the Accomplishments this far in 2021 are:


  • Took over the management of Ava The Elephant another “As Seen On Shark Tank” product with an option to buy
  • Onboarded 2 new experts to the Better Family Team
  • Expanded the Beebo globally
  • Exceeded the 2,000-investor mark
  • Reduced expenses
  • Increased consumers and revenues on e-commerce platforms 
  • Generated 10x sales conversions on digital marketing investments
  • Increased Inventories

Thank you for everyone’s support and welcome to the Family! 

Enjoy your Lifetime Discounts and as we continue to grow, please look for our weekly updates for more exciting news! As Martin Hill the inventor of the Beebo says “Onwards and Upwards!

PROMO CODE Better Family SWAG NOW AVAILBLE!!!

3 months ago

Better Family Now Has Swag !!

Visit our website at:

https://betterfamilyinc.com/collections/swag

Use Promo Code: SWAG10 for 10% OFF






BUILDING A STRONG TEAM!! THIS WEEKS VIDEO UPDATE "FROM THE DESK OF THE CEO" V4

3 months ago

We Are Building A Strong Team!!

This Weeks Update Video #4 with Our New Team Member:

Welcome! Sarah Shaw Business Consultant & Entrepreneur To The Stars...

"I've Landed Over 70 A-List Celebrities" Sarah Shaw


EXPANSION INTO SOUTH AFRICA DISTRIBUTION

3 months ago



We are proud to announce that the Beebo is now being distributed in SOUTH AFRICA!


Afrinity Solutions has just made their first order and prides themselves on being leaders in innovative products in South Africa! The South Africa Distributor will carry 3 of the Beebo Colors. Our “FAN FAVORITE”  The Beebo TEAL, CHARCOAL  and our Newest Edition PURPLE!

They have also put in a  pre-order for Ava The Elephant!

BEEBO GOING GLOBAL

3 months ago

VIR is confident that the Beebo will be welcomed by Amazon Global customers. Our partner VirVentures is preparing to launch this premier Better Family product  to the International Market by use of the Amazon’s Platform in multiple countries.

ALL of the Color Variations of the Beebo are coming soon in the Amazon Markets of UAE, UK, CANADA, JAPAN, AUSTRALIA and GERMANY!


Notice of Funds Disbursement

3 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Better Family has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Better Family be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

A GIFT FOR YOU!! HAPPY FATHERS DAY!!

3 months ago



Happy Father's Day!! From Our Family To Yours!! Promo Code: SEDAD30


We at  Better Family know how important it is to remember our loved ones especially on holidays like this one. 

So… enjoy your family and let's be grateful for all that we have!

To help you Celebrate the special Heroes in your life this Father's Day we are passing along this promo code SEDAD30 that offers 30% off on ALL Better Family products at:

https://betterfamilyinc.com/

This offer is valid for 7 days until June  25th please feel free to pass along to a close friend or family member so they can save BIG too on any one of our awesome products!

The Better Family Team

ARE YOU FOLLOWING OUR VIDEO SERIES!? WATCH THIS WEEKS VIDEO "FROM THE DESK OF THE CEO" V3

3 months ago

"From The Desk Of The CEO" series Video #3

Special Guest Peter Gantner a Serial Entrepreneur Inventor of Crazy Bones & Founder of Kulabrands:

https://kulabrands.com/



DID YOU KNOW?! WE TEAM UP WITH THE EXPERTS!!

3 months ago

Welcome To The Team & Family Sarah Shaw!!

We are excited to announce that Sarah has joined the Better Family Team as a product and business consultant. She brings great expertise, an ever growing list of resources and a network of industry connections for the company and to our team!




Sarah Shaw is a fashion entrepreneur, product designer and business coach.

With her 20 years of experience - and 6 companies under her belt - Sarah has built a treasure trove of secrets for launching your line, getting your products into stores and boutiques, getting your products into stores and boutiques, getting your products to A-List celebrities, and getting massive publicity in order to grow her companies quickly.

Sarah’s products have been in over 1,200 stores and boutiques across the country, including Anthropologie, Nordstrom, Barney’s, Henri Bendel, Fred Segal, Neiman Marcus, Saks 5th Avenue and Bloomingdales.

She’s also appeared in the pages of almost every major fashion and lifestyle magazine, including InStyle, People, US Weekly, Lucky, ELLE, WWD, Marie Claire and the O-List. She’s been on tv shows like Access Hollywood, Extra and the E! network.  Her handbags were in the movies Legally Blonde, America’s Sweetheart and Ocean’s 11. And she’s been interviewed for Entrepreneur.com, Forbes.com, INC,  and American Express’ OPEN Forum. 

Sarah is the Founder & CEO of Sarah Shaw Consulting, where she teaches product designers and fashion entrepreneurs how to launch, market and sell their products into boutiques, get media placements and gift celebrities.

You can learn more about Sarah and her company at:  

https://sarahshawconsulting.com/


MAKE SURE YOU WATCH OUT FOR...THIS WEEKS VIDEO "FROM THE DESK OF THE CEO" SERIES

3 months ago


Carman Cook-Campbell will have another special guest joining her for this weeks update 

"From The Desk Of The CEO" series!! 

So Make you sure you watch out for this weeks video!!


Building Brands & Changing Lives Is His Specialty!!


SNEAK PEAK!! AVA PRODUCTION & PRE-SELLS

3 months ago

AVA PRE-SELLS

The production samples are on their way and pre-sells have started! 

We are excited to share with you a sneak peak of  "Ava's New Look"!  

Kulabrands has offered pre-sells to their members which is currently up to $2,860 in sales!

Other current engagements include:

  •  Popular morning TV show
  •  Well-known children's hospital in Atlanta, GA
  •  Pregnancy subscription box 
  •  Large retail pharmacy 
  •  E-commerce distribution

 "Ava The Elephant" is off to a STRONG promising start! 


LOOK!! THIS WEEKS VIDEO UPDATE "FROM THE DESK OF THE CEO" SERIES-A SPECIAL GUEST!!

3 months ago

"From The Desk Of The CEO" series Video #2

Special Guest Mindee Hardin the Inventor & Founder of Boogie Wipes

An inspiration, consultant and mentor to the CEO


WATCHOUT!! FOR NEXT WEEKS VIDEO UPDATE "FROM THE DESK OF THE CEO" SERIES

4 months ago

Be on the look our for next weeks video update "From The Desk Of The CEO " series. 

Carman Cook-Campbell will be interviewing a very special guest!

Hint!  Hint! :

She is one of Carman's inspirations and mentors that's  "Snot Your Average Inventor or Momprenuer" who "Boogied On To The Top" with her invention!

WATCH NOW!! CEO WEEKLY LIVE VIDEO UPDATE

4 months ago

New Video Update Series Titled "From The Desk Of The CEO"

Watch NOW!! Hear weekly UPDATES straight from the CEO Carman Cook-Campbell in her new video update series.....



Notice of Funds Disbursement

4 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Better Family has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Better Family be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

How Exciting!! MacroBaby Joins The Family!!

4 months ago






Better Family Inc. is proud to announce our second Beebo order from Macro Baby! From the swankiest baby strollers to high-end baby clothing and shoes, this superstore for infants is hard to resist. Find everything you need for mom and baby at this specialty store known for its service, knowledgeable sales staff and high-end product lines. Select from strollers, bedding, furniture, bottles, clothing and more from your favorite, most-trusted brands. 


Welcome to the Family Macro Baby!!!


For more information please visit www.macrobaby.com

Don't Forget Mother's Day!

5 months ago





We at  Better Family know how important it is to remember our loved ones especially on holidays like this one. 

So… enjoy your family and let's be grateful for all that we have!

To help you Celebrate the special  Women in your life this Mother's Day we are passing along this promo code SEMOM30 that offers 30% off on ALL Better Family products at:

https://betterfamilyinc.com/

This offer is valid for 7 days until April 12th please feel free to pass along to a close friend or family member so they can save BIG too on any one of our awesome products!

The Better Family Team


Notice of Funds Disbursement

5 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Better Family has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Better Family be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Watch This!!! Exciting Preview!!

5 months ago


Better Family Inc. is EXCITED to announce that we will begin broadcasting our national Television Campaign the last week of April !

A huge thanks to Brian Doochin and Alex Portera at Rally On production company for all their expertise in creating and producing our commercial. We would like to also thank Dalton Mangin and Cameron Walz at Havas Edge for scheduling and analyzing the broadcast of our campaign across several major national news networks.

The 15 and 30 second commercial clips are primarily designed to bring positive exposure to our Start Engine campaign and our patented line of products to parents, grandparents, and caregivers.

WATCH HERE For All 4 CLIPS

The commercials will run on well recognized national networks including, CNBC, Fox Business, CNN, MSNBC, Bloomberg, and News Max. Along with other media platforms.


The 14 hour shoot was a special day to remember as all of the Better Family’s Inventors came together for the first time along with some team members and actors.

Click HERE for Behind The Scenes Footage

View MORE Footage HERE

 “We are very proud of and excited to share this preview with our extended family” said Carman Cook-Campbell


The Better Family team


What’s next???

5 months ago


Better Family is pleased with completing our reviewed financials on schedule to continue our offering up to the $1,070,000 current maximum. We are in the process of auditing both 2019/2020 financials to qualify for the new $5,000,000 maximum as established by the SEC.

The company’s focus for 2020 will be to increase sales of all products, maintain adequate inventory, reduce debt and selectively look at new patented products as they present themselves.

If, or when our maximum is increased Better Family will continue to raise funds at the current price and terms until proceeds reached 2 million.

The Better Family Team

Notice of Material Change in Offering

5 months ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Better Family offering. Here's an excerpt describing the specifics of the change:


Better Family has extended their campaign and updated with 2020 financials


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Swabbies Tech DBA Better Family Inc. 2020 Financial Summary 2020-2019 Financial Comparisons and Highlights

5 months ago

 




Happy 2021…

To our current and future shareholders of Swabbies Tech. DBA Better Family Inc. The company has completed its financial statements for the year end December 31, 2020 with a CPA for independent review. This process has taken some time and we have just uploaded the results to Start Engine for their review once review is complete, it will be available in the form “C” on our Start Engine campaign page.


  In the meantime, we thought it would be appropriate to release the highlights as it has been requested in the comment section on our campaign page and we do not anticipate any significant changes. As known the company is currently active in a Reg CF equity crowdfunding with Start Engine, LLC as a registered Broker Dealer.  As of December 31,2020, the company received approximately $343,000 in net proceeds from the crowdfunding and as of this update the campaign has raised over $620,000 gross proceeds with over 1,800 investors at a $5m valuation.

                                                                             2020                          Compared to                   2019
Net revenues:                                               $115,997                                                             $41,839

                                       

2020 sales channels included e-commerce on Amazon and direct to consumers websites, wholesale market, Walmart, Buy Buy Baby, Bed Bath & Beyond, and Burlington.                                                                        


Cash:                                                               $122,249                                                                $11,184
Inventory:                                                     $157,148                                                              $31,979
Assets:                                                           $377,988                                                               $46,305
Shareholder Equity:                                   $810,139                                                               $20,250
*Finished goods, and raw materials for inventory

  So, in summary Better Family is pleased to announce that even though the company experienced manufacturing challenges in 2020, due primarily to COVID 19 we have made significant strides. In fact, year to year comparisons show excellent progress in many areas. We increased revenues by 277%, Inventory by 396%, Cash by 1093%, assets by 816% and inventory by 491% and our shareholder equity by a whopping 4000% … all in 2020.  We also acquired two companies and most recently took over the management of Ava the Elephant, another “As Seen On Shark Tank “product few weeks ago. All operations are combined at one facility, the Better Family company office that accommodates our growth trajectory.
 

Thank you again for your support! Welcome to the Family!

Carman Cook- Campbell

Notice of Funds Disbursement

5 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Better Family has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Better Family be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

The Beebo Launches Internationally On Amazon's Global Store

5 months ago




Dunellon Florida, April 7, 2021 Better family announced today that its retail sales partner VIR has Initiated their Global launch of the Beebo through Amazons Global Network.

 According to a spokesperson from VIR the Beebo sales data has been very encouraging, and sales of all colors are strong with Amazon and all VIR’s proprietary platforms. Based on these results we have decided to launch all four colors of the Beebo's immediately with Amazon Global.


 VIR is confident that the Beebo will be welcomed by amazon Global customers and they are now prepared to Launch this Premier product of Better Family’s to the international Market by use of the Amazon’s Platform in multiple countries.

 Currently, Amazon sells products and operates fulfillment centers outside of the United States in Canada, Mexico, Brazil, the United Kingdom, France, Germany, Italy, Spain, Czech Republic, Poland, Slovakia, Japan, India, and Australia.

https://www.amazon.com/b/ref=s9_acss_bw_cg_AEHPROTO_1a1_w?node=17416544011&pf_rd_m=ATVPDKIKX0DER&pf_rd_s=merchandised-search-left-3&pf_rd_r=9WXB7JG98Z97TCPZYY3W&pf_rd_t=101&pf_rd_p=0bf4091a-b13a-430e-a4b3-e2572af2a1dc&pf_rd_i=230659011

 In addition, Amazon has more than 110 active fulfillment centers in the US and more than 185 centers globally.

  Carman Cook-Campbell stated that “this is an important growth step for Better Family, and it will improve margins, primarily on shipment efficiencies, VIR will accept shipment FOB directly from our manufacturing facilities thereby saving on shipping and additional tariffs that could have burdened Better Families rapid growth.”

 In addition, VIR Has begun selling Swabbies through their various platforms, is pleased with the results and is preparing to roll out the Swabbies rash cream line of products through more of its platforms over the upcoming weeks. Stay tuned.

 

The Better Family Team

Better Family blows their own HORN in celebration of Female Founders.

6 months ago




Better Family’s Martin Hill, founder and inventor of the Beebo, is proud to recognize the Outstanding Women of Better Family. Better Family has grown to include 3 additional products invented and patented by Outstanding Women, now manufactured and distributed by Better Family brands. Ava the Elephant is one of our brands that shares a Shark Tank success story along with the Beebo.

Carman Cook- Campbell is the founder and inventor of Swabbies.

Joylynn Waganer is the founder and inventor of Drop it Baby.

Tiffany Krumins is the founder and inventor of Ava the Elephant. Tiffany aired on the inaugural episode of Shark Tank and made a deal with Barbara Corcoran.



According to a recent Start Engine update, “Women make up 51% of the U.S. population, yet female founders are underrepresented in VC deals” … “We want to change that”.

Better Family not only brought on three women founders with patented products; these women are also directors, shareholders or consultants in the company. All 4 founders work together to assist in the continued growth of all Better Family products.

Martin Hill said, “Better Family is immensely proud to be an incubator accelerating the growth of female-founded unique and patented products. Women are breaking a lot of ground in this industry and I’m happy to contribute to our joint success.” 


The Better Family Team

Shark Tank Favorite Under New Management, Ava the Elephant Brings Awareness and Modeling Opportunity to Child with Down Syndrome

6 months ago

Better Family Press Release on PR Newswire:


March 21st Dunnellon Florida,

Better Family, Inc announced today that Tiffany Krumins, an entrepreneur who appeared on the pilot episode of ABC’s Shark Tank, recently signed a new management deal for her product, Ava the Elephant, a singing children’s medicine dispenser. 

“I am thrilled to be working with Better Family Inc. Their vision for the future of better parenting products aligns with mine,” said Tiffany. 

As part of the management deal a re-branding was in order. Better Family Inc organized a commercial shoot in Orlando, Florida the week of March 8th. 

                                       Martin Hill, JoyLynn Anderson Waganer, Tiffany Krumins & Carman Cook- Campbell 


One of the children cast for the role was Jacob Clemons, son of Stephanie and Rick Clemons. Jacob has Down Syndrome and reminded Tiffany of Gibby Durden, the little boy who inspired the product over 10 years ago. 

After seeing Jacob’s love for the product, Tiffany felt confident that they had not just found a great “actor” for their commercial, but the perfect cover model for Ava the Elephant’s new package. She approached Better Family Inc’s founder, Carman Cook-Campbell, with the idea of using a shot of Jacob with Ava the Elephant on their brand-new packaging. Carman agreed that he was the perfect pick. 

Tiffany called Jacob’s parents to surprise them with the news and the video she captured of their response is a tear-jerker. It can be seen HERE: 

https://youtu.be/JgbPotcvfvQ           


The timing could not have been more perfect, as March 21st is World Down Syndrome Day which was started in 2016. World Down Syndrome Day (WDSD) is marked each year on the 21st day of March (the 3rd month of the year). This was selected to signify the uniqueness of the triplication (trisomy) of the 21st chromosome which causes Down syndrome.




“At Better Family Inc we are passionate about inclusion and we are honored to have Jacob on Ava the Elephant’s new packaging,” said Carman. “Tiffany’s love for the community she champions is contagious, and we are proud to support her vision. The founder of Drop it Baby, JoyLynn Waganer, is a licensed clinical social worker and licensed behavior analyst who is also driven to raise awareness and support the disability community. Bringing these two passionate founders together as part of our brand is very exciting and enhances the existing efforts we have made to support this community.”

To watch progress on the new packaging featuring Jacob and re-release of Ava the Elephant, follow us on social media! Check out all the Better Family products by visiting our website at BetterFamilyInc.com. 

More About Better Family, Inc.

Better Family sells patented baby products that make the lives of parents and babies easier while on the go or working from home. With Swabbies, a no mess, organic diaper cream, the Beebo a free-handed baby feeder, Drop It Baby, a suction cup ring chain that ends "the drop it game", and Ava the Elephant, a singing medicine dispenser. These products enhance and improve the parents time spent with their children.

The Better Family Team

Ava Inventory covered by Kula Brands Pre-Sales! Ava the Elephant On stage and Receiving Orders Now!!

6 months ago



One of Better Family’s favorite partners is our loyal KulaBrands Community, Mr. Peter Ganter Kula’s CEO

has begun a limited pre-sell of our newly branded Ava The Elephant. Ava is a singing medicine dispenser

showcased on Shark Tank and the first product to make a deal with the Sharks. Better Family will begin

national distribution and sales of Ava this summer. “We are extremely excited to offer this new product

to our customers, sales team and trusted partners. Ava boasts a new look said” Carman Cook-Campbell

and we can’t wait to be able to offer Ava to our Retailers and Wholesalers.

The pre-sell is only available thru Kula Brands and is the first to see Ava's new logo and packaging

design.

Carman Cook-Campbell, President mentioned “We love our Kula brands Community and all the

members that share their support daily with our company, products and brands. There is strength in

numbers and that is what Kula brands is all about.”


 More About Kula brands

KulaBrands works hand in hand with entrepreneurs, inventors, and creatives during the company’s

early development to massively boost their brand awareness. They are an active dedicated Community

that supports inventors by providing funding thru pre- sales, branding assistance, product acceptance

and marketing all of which assist early-stage corporate development.

They have three primary areas in which the community focuses, social sourcing (reward-based

crowdfunding), social branding/marketing, and social selling (direct sales). These activities are

accomplished using proprietary software, internet, crowdfunding platforms, social media sites, brand

ambassadors, and collaborative community activities.


Stayed tuned for more updates.

The Better Family Team

Notice of Funds Disbursement

6 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Better Family has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Better Family be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

VIR places First Swabbies order with Better Family...

6 months ago




We are excited to announce that VIR ventures places their first  P.O. for Swabbies. Better Family products are being systematically added to the multiple websites as they are revised by the VIR Team for optimum performance. The first of Better Family’s products introduced was our Beebo. VIR is now beginning to add SKU’s for Better Family’s Swabbies complete line of Supreme Cream products.

As our partnership grows with VIR they will be adding all of our products to their platforms and Amazon.

The Better Family Team


Mom’s On The Go? Busy Mom’s? We Have Them Covered!

7 months ago






Better Family’s Products Featured for “Mom’s On The Go”  and “Busy Mom’s” in major cities across the US. 

Better Family announced today that all three of the company’s patented products have been showcased on national TV Networks this February in major cities across the nation.

1) Hartford

Megan's WVIT NBC Connecticut Live, "Products for Busy Moms," featured Better Family Inc., and you can also access it on the NBC Connecticut website https://www.nbcconnecticut.com/news/local/everything-you-need-to-know-about-the-johnson-johnson-covid-19-vaccine/2434627/ and see Megan's blog post thttp://www.bourbonblondeblog.com/more-for-that-mom-on-the-go-hartford-segment/  WVIT NBC Connecticut Live's viewership was 38,213, and the UMV for the NBC Connecticut website is 492,467.

2) Sacramento Megan's KTXL Fox 40," Mom On The Go," highlighted Better Family Inc., which you can see on the Fox 40 website  https://fox40.com/studio-40/mom-on-the-go-2/ The viewership for KTXL Fox 40 was 35,682, and the UMV for the Fox 40 website is 206,814.

3) Atlanta Megan's WGCL CBS 46 Atlanta Plugged In, "Mom on the Go - Products for Busy Moms," featured Better Family Inc., and you can also access it on the CBS 46 website https://www.cbs46.com/mom-on-the-go---products-for-busy-moms-by-bourbon-blonde-blog/video_4a6b7b0a-42cd-5cf6-b567-63dcd4d6f7a4.html  The viewership for WGCL CBS 46 Atlanta Plugged In was 33,210, and the UMV for the CBS 46 website is 287,886.

4)  Miami Megan Head's segment on WSFL CW 39, "Mom On The Go," featuring Better Family Inc. that aired yesterday. You can also access the segment on the WSFL website here .The viewership for WSFL CW 39 was 34,0911, and the UMV for WSFL is 403,144. 

Overall, Megan hit some excellent talking points, including, Better Family Inc. provides smarter parenting solutions designed to make parents' lives easier, Swabbies no mess organic diaper cream is perfect for the mom on the go, the Beebo is a one-handed baby feeder, and the Drop It Baby ends the whole "drop it game."

We have received a lot of positive feedback from those audiences as well as retail orders for all three products.

The Better Family Team

VIR places 2nd order with Better Family...All four Beebo colors are now shipping!

7 months ago




VIR ventures second P.O. is for all four colors of our Beebo. That means that Raspberry and purple have now been successfully added to VIR’s platforms joining our popular Teal and Charcoal colors. The order will be stored at Amazon’s distribution Warehouses’ for further delivery to prime and other purchasers. “Our Partnership with VIR Ventures is doing extremely well and we are excited to see Beebo’s market acceptance” stated Carman Cook-Campbell Better Family’s president. 

Better Family products are being systematically added to the multiple websites as they are revised by the VIR Team for optimum performance. The first of Better Family’s products introduced was our Beebo. VIR is now beginning to add SKU’s for Better Family’s Drop It Baby line, and the Swabbies complete line of Supreme Cream products, which are now ready for immediate delivery.

 VIR’s merchandising expertise through more than 18 different websites as they handle all aspects of customer service and follow up as well as fulfillment has been a huge benefit and complement to the company’s other branding and marketing efforts. They also manage all the online advertising and will continue to improve the proper placing of our products amongst all the different platforms.  

The VIR partnership assists Better Family by increasing inventory levels across the board and by providing our customers with excellent customer service they deserve. VIR website sales will be fulfilled from their own inventory thereby assisting Better Family’s growth objectives.

 They are proud that they have ratings of 100% for more than two years in a row, and they continue to provide excellent customer service and have been a top seller on Amazon for the last three years. 

VIR's goal is to make the customer shopping experience quick, easy, and most importantly… affordable. 

Stay tuned for more updates.

The Better Family Team

Notice of Material Change in Offering

7 months ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Better Family offering. Here's an excerpt describing the specifics of the change:


Better Family Inc. is extending their campaign by 60 days.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

We just got even Better! Shark Tank's Acclaimed "Ava The Elephant" Joined Better Family's Product Line!

7 months ago




Better Family, Inc. announced today that Ava the Elephant® joined the company's product line. The company signed a management agreement with Tiffany Krumins to take over all aspects of Ava’s manufacturing, distribution and marketing. Tiffany will also join Better Family Inc. as a consultant during the term of this agreement.

Carman Cook- Campbell, Better Family's President stated “this is an excellent opportunity for the company” we are so excited to be able to add Ava the Elephant®  to our ever expanding line of unique patented products that make parenting easier and lend a free hand. 

Tiffany Krumins was awarded $50,000 on the inaugural episode of ABC's Shark Tank. She pitched Ava the Elephant® on this very first episode. Tiffanys Ava the Elephant® was inspired by a sweet-natured boy with Down syndrome who struggled to take medication. As his caregiver, Tiffany when trying  her best to sooth his anxiety came up with the first patented medicine dispenser of its kind.


Ava the Singing Medicine Dispenser was designed to make medicine time easier for both you and your little one. Your child will love the adorable design of Ava, as well as the sweet, encouraging music. The ability to dispense medicine one-handed will make holding on to your baby and giving medicine at the same time quick and easy. The product comes with Ava the Elephant as well as a 2 tsp (10ml) BPA-free medicine dispenser, and sound unit (including batteries).

  • BPA-Free | 2 TSP/10 ML | Medicine Dispenser
  • Battery Operated- Batteries Included 

  • Makes Medicine Dispensing Quick & Easy & Fun  

  • Created by a Mom for parents

  • Very first Shark Tank episode 

  • Dispense Medicine with Ava the Elephant® While Playing Sweet, Encouraging Music. 

  • FDA medical device approved

A quicker and much easier medicine time!

medicine; ava the elephant; baby; sick

medicine; ava the elephant; baby; sick

medicine; ava the elephant; baby; sick

medicine; ava the elephant; baby; sick

Step 1

Draw medicine up into the included 10mL syringe.

Step 2

Push the full syringe straight through the back of Ava the Elephant until it goes completely into the trunk.

Step 3

Turn the handles on the syringe clockwise to lock it securely in place. Now you're ready to administer the medicine using just one hand.

Step 4

Push the button on the back of Ava the Elephant so she sings her sweet, encouraging song. Administer medicine to your little one by gently pushing down on the syringe to release the contents.


More About Tiffany


Tiffany Krumins was the first Shark Tank winner, an Atlanta native and the inventor of Ava the Elephant, a child friendly dispenser that takes the fear out of taking medicine. Called a modern day Mary Poppins, Tiffany has gone from nanny to entrepreneur, and has seen her passion to help children grow into a business that is well known and loved all over the world.

Tiffany’s success story began when she was a nanny to a little boy with Down’s syndrome who was terrified of “medicine time”. To help alleviate his fear, she constructed an animal made of fabric, sponges, a store bought medicine dropper, and a recordable sound chip from a greeting card – and  Ava the Elephant®  was born. Knowing that she would need to find a way to produce her invention, Tiffany began searching the internet and found a casting call on Craigslist that said: “Do you have the next million-dollar idea but don’t have the funding to make it happen?” She immediately applied for the casting and was invited to be on the first ever episode of Shark Tank. 

Her impressive story  began when she went from being on a national TV show and receiving $50,000 to start her company, to learning just months later that she had thyroid cancer. While working from a hospital bed, she struggled through the growing pains of building a business and fighting cancer. Tiffany’s appearance on Shark Tank and the success of Ava as a brand continue to provide  opportunities. 

Tiffany's  story has received significant exposure. Some of her more notable appearances and acknowledgements are as follows: 

         Follow-up appearances on Shark Tank on four separate occasions 

         Sharing her story and her product on the Dr. Oz Show to a national audience 

         Nominated for the Top 50 Mompreneurs by Babble.com 

         Keynote speaker for Disney Social Media Mom’s and Beaches Resorts. 

Her story has been featured on Forbes.com Entrepreneur.com, 

TVGuide.com, Young Entrepreneur.com, MomInventors.com and many other online and print publications 

Learn more about Tiffany Krumins and her ventures at http://www.tiffanykrumins.com



Notice of Funds Disbursement

7 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Better Family has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Better Family be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Introducing our Newest Director to the Board JoyLynn Waganer

8 months ago

Better Family is excited to announce and introduce our newest board member JoyLynn Waganer. JoyLynn is the founder and inventor of our newest addition Drop It Baby. After we acquired this unique patented product it was a great decision to bring Mrs. Waganer on to our board as a Director. She not only has expertise in product development, manufacturing and marketing JoyLynn is also a licensed clinical  worker, and a child behavioral specialist that created a nationwide autism program.



Notice of Funds Disbursement

8 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Better Family has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Better Family be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

RED BRICK RETAIL SALES MANAGEMENT COMPANY PRESENTS BETTER FAMILY'S COMPLETE LINE OF PRODUCTS

8 months ago



https://redbrickretail.com/

BETTER FAMILY ANNOUNCED today that they have recently engaged Red Brick Retail to market and sell the company's 3 patented products. Red Brick Retail is a hard-working, results- focused brand growth company, based out of Salt Lake City, Utah.

Red Brick launches unique and innovative consumer products and brands into retail stores worldwide.

The Red Brick team of 13 wholesale account specialists, has many years of experience and access to thousands of contacts throughout the industry, Red Brick Retail also offers a wealth of knowledge and advice for future planning. 

As wholesale account specialists, they bring the highest level of value and service to the retailers they work with.  Their professional team provides us with the expertise needed to do business successfully in all divisions of retail both domestically and internationally.

As we all know Strategic planning is a key to successful sales management. Each plan is reviewed on a regular basis to ensure that we have a healthy balance of customers and accounts are in place to meet Better Family’s goals and objectives.

Our belief is that today’s consumers have come to expect near instant delivery of their purchase once made. This trend makes effective Pipeline Inventory Management an increasingly important role in our sales strategy, Red Brick Retail also excels with inventory management aiding our ability to smoothly grow while keeping inventory at safe levels.

Knowledge of the products they sell is critical. They often visit customer’s facilities for tours and formal education, so they are knowledgeable about the products they sell.  

Red Brick is an experienced professional team providing their clients with the knowledge needed to do business successfully in all divisions of retail both domestically and internationally.


Better Family Team




VIR places first Purchase Order with Better Family

8 months ago


 

“Better Family’s Partnership with VIR Ventures bears fruit'' stated Carman Cook-Campbell our partnership with VIR ventures has been an excellent fit and we just accepted their first P.O. for two colors of our Beebo. The order will be shipped and stored at Amazon’s distribution Warehouses’ for further delivery to prime and other purchasers.

Better Family products are being systematically added to the multiple web platforms as they are revised by the VIR Team for optimum performance. The first of Better Family’s products introduced is our Beebo.

VIR’s merchandising expertise through more than 16 different platforms as they handle all aspects of customer service and follow up as well as fulfillment has been a huge benefit and complement to the company’s other branding and marketing efforts. They handle all the online advertising and will continue to improve the proper placing of our products amongst all the different platforms.  

Amazon E-commerce sales fulfilled from VIR’s Inventory.

The VIR partnership assists Better Family by increasing inventory levels across the board and by providing our customers with excellent customer service they deserve. VIR platform sales will be fulfilled from their own inventory thereby assisting Better Family’s growth objectives.

VIR ventures is a Texas company that was established in 2013 as an online retailer. Their products span across many categories and they personally source all products they represent directly from manufacturers and authorized distributors. They currently handle many well-known brands and offer more than 1/2 million products to their customer base.

 They are proud that they have ratings of 100% for more than two years in a row, and they continue to provide excellent customer service and have been a top seller on Amazon for the last three years. 

VIR's goal is to make the customer shopping experience quick, easy, and most importantly… affordable. 

Stay tuned for more updates, 

Sincerely,

Carman  Cook-Campbell

CEO, President

Better Family FAQ'S

9 months ago





Better Family Inc. has received many interesting questions, some about our StartEngine campaign and others about our efforts to become a leader of Patented baby care products that make the lives of parents easier and have longevity in the retail market for investor security.

 Here we aim to answer several frequently asked questions to provide clarity regarding customer and investor inquiries to provide deeper insight into Better Familys Capital raise as well as our line of products: The Beebo, Drop it Baby, and Swabbies.

 StartEngine investment campaign

 

 Campaign Questions


What is a crowdfunding campaign?

Crowd funding began with the JOBS Act in 2016, Regulation VF was established so anyone regardless of wealth, can invest in private businesses, that provide their financial information and full disclosure (as would a public company) that they could register online through a SEC-registered broker dealer and raise capital from (the crowd) through funding portals like StartEngine.

Equity crowdfunding through Reg CF allows new companies to access capital for growth early on from the crowd through the sale of either equity, debt etc.

Why did Better Family use Start Engine’s Platform to launch its Reg CF ?

StartEngine is one of the largest equity crowdfunding platforms in the US. They are backed by Mr. Wonderful (Kevin O’Leary from Shark Tank) and have raised over $250M for over 375 businesses to date. With 275K+ registered investors, we believe that StartEngine is a pioneer in online capital raising registrations of both Reg ‘A’ and may be the stand alone leader of Reg CF crowdfunding campaigns. 

Why invest in SE Sponsored companies?

Through the StartEngine platform, investors are provided current financials that give the investor important information that is accurate and reviewed by the SEC . interesting early-growth companies are now available to the average investor as they have never been available before.

You are buying a piece of a company and helping it grow. In time, you may make a profit on your investment if the company grows and becomes more successful, and your investment holdings become worth more. (StartEngine)

How was Kickstarter used by Swabbies and Dropitbaby

Kickstarter raises capital different from a Reg CF. On Kickstarter the investors are sponsors that are Pre-Purchasing company products to be delivered to the buyer at a later date. In most cases the money  prepaid is used for the manufacture of the company's product. The advantage to the buyer is they get to help a company initiate manufacture of their product and are the first ones to get that product at a deep discount from the later normal retail price. 

Both Swabbies and Dropitbaby have successfully used this type of platform for in excess of $30,000 each and have delivered to their backers as promised.

Why raise capital if you did a deal on Shark Tank? 

 When the episode of Shark Tank aired, Martin hill had asked for an investment of $250,000 for 30 percent equity in his company. 

 Ashton and Lori were to split it 15 percent each... However, after the show aired the deal was re-negotiated. The new agreement was a promotion agreement to drive internet sales and help brand the product.  Both Lori and Ashton did assist the Beebo in garnering sales from website traffic and we still enjoy a cordial  relationship with the through our director Martin and his wife Sara.

The agreement between Martin and the Sharks expired prior to Swabbies Tech., Inc. acquiring the Beebo.

Is my investment in Swabbies, The Beebo, or Drop It Baby when investing with Better Family?

When you invest in Better Family Inc., through SE’s Platform you own all three brands. The Beebo, Swabbies, and Drop it Baby and any other products added in the future. 

Do I receive any perks for making a specific investment?

If you invest  $300 or more in Better Family Inc. you will receive a lifetime discount on all Better Family products and larger investments receive additional perks. The lifetime discount is on ALL current and future products. As an investor discounts will be honored when shared  with a family member. There is always someone you know with a baby!

 When will investors see a return on investment?

 Our goal is to hopefully pay dividends in the future however they will be based on the company's future profits. During the immediate future all company profits will be used to fuel the companies growth objectives. Please look for updates in your email as well as on your website at www.betterfamilyinc.com.

 

Can I sell my shares or trade my shares?

Better Family Shares cannot be sold in the open market at this time. Once the offering has officially closed Better Family’s board is considering filing for approval to trade the company's shares on the Start Engine Trading Platform.

 

 Are you going public?

  No current plans 

Better Family Product Questions


Do you have any products you will be adding to the Better Family brand in the future?

 We are always presented with new products to potentially add to our existing line.

At Better Family, our plan is to selectively add  products that make parenting easier. Our most recent acquisition of Drop It Baby is a perfect example. Drop It Baby is a unique well accepted baby product that can be slotted into our existing distribution channels and we can manufacture with stronger margins due to our contacts and purchasing power.

Drop It Baby attachable teethers are squishy, colorful, and BPA-free, each is interactive and safe for your child. The suction cup base with attached ring chain allows for their favorite items to be readily accessible off dirty floors while keeping your hands free. 

 Related Article: Better Family Acquires Drop It Baby, Inc.


Why would I need The Beebo product...can't I just breastfeed?

The main reason is it will provide a free hand for cooking ,eating, reading a story.  And it also benefits those who cannot breastfeed... i.e men, aunts and uncles, grandparents, caregivers, handicapped etc. For instance, fathers who want to be involved with feedings can especially when moms want a break.

 Related Article: The Beebo and Swabbies are Helping Parents Globally!

  

Did the Sharks actually invest in The Beebo?

 NO They do not presently own stock in Better Family and were only engaged in past marketing efforts

 

Related Article: The Beebo’s Substantial Growth Since Shark Tank

We appreciate any and all feedback from our investors and customers alike. We invite you to visit our website or our social media accounts to stay up to date on all Better Family Inc. progress. 

Notice of Funds Disbursement

9 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Better Family has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Better Family be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Beebo, Drop It Baby and Swabbies showcased on National TV Networks

9 months ago


                                                                          



Better Family’s Products Featured As “must have” Holiday Gifts

Better Family announced today that all three of the company’s patented products have been showcased on national TV Networks this December in major cities across the nation.

There have been five segments with Megan Thomas Head that have recently aired on the following major TV Networks (**audiences reached below) :

  • Raleigh NC-WNCN CBS 17 My Carolina (video clip below)
  • Tampa Bay, FL-WFTS ABC Tampa Bay Morning Blend ( video clip above)
  • Portland, OR-KATU ABC 2
  • Houston,  Tx- KIAH CW39 Houston  
  • Las Vegas, NV- KSNV News 3 Las Vegas 

Megan hit some excellent talking points including, Better Family Inc. offers three patented products that make the lives of parents and babies better, Swabbies is a no-mess, organic diaper cream, the Beebo is a one-handed baby feeder, and Drop It Baby is a suction cup ring chain that ends the “Drop It Game” and these products are perfect for on-the-go parents.  

 “This is the first time that all three brands were showcased together said Campbell, a proud moment to see them received so well by our customers and the public.

We have received a lot of positive feedback from those audiences as well as retail orders for all three products.

All Three of Better Family’s products were designed by parents for parents, making todays parenting easier… in addition they are patented for solid future corporate growth and investor protection and peace of mind. 


**The viewership for each network was :

  • WNCN CBS 17 Raleigh was 28,724 and the UMV for CBS 17 is 183,252
  • WFTS ABC Tampa Bay was 36,242, and the UMV for WFTS ABC Action News is 340,282
  • KIAH CW39 Houston was 37,120 and the UMV for CW39 is 65,001
  • KSNV News 3 Las Vegas was 28,122 and the UMV for News 3 Las Vegas is 376,709 


Happy Holidays,

The Better Family Team

Better Family Prepares Delivery of Swabbies Indiegogo Orders

9 months ago


Better Family Inc. announced today that its Swabbies division received inventory of its Pre-filled applicators and it will begin preparing deliveries to complete their Indiegogo orders.

Carman Cook-campbell President said, “I would like to personally thank each, and every Indiegogo sponsor and we are happy to make their long-awaited deliveries.” Swabbies completed the Indiegogo campaign October 2019 preselling approx. $32,000 dollars of their Supreme Diaper Cream with special pricing.

Indiegogo supporters purchased Jars, applicators, gift set boxes and wands. All of this took place prior to the acquisition of Beebo and the company’s name change to Better Family Inc. and our most recent acquisition of Drop It Baby.

https://www.indiegogo.com/projects/swabbies-diaper-cream-pre-filled-applicators-to-go/

MORE ABOUT BETTER FAMILY

Better Family sells three products that make the lives of parents and babies better, by enhancing feeding, changing time and playtime. With Swabbies, a no mess, organic diaper cream, The Beebo, the free-handed baby feeder, and Drop It Baby a free hand suction cup tethering device to keep bottles and toys off floors and accessible to your child now on the go parents can use these products to improve time spent with their kids.

THE BEEBO

Created by inventor and Father Martin Hill, The Beebo is a free hand bottle holder designed to enhance feeding time with your baby. The Beebo can be placed over either shoulder, insert your baby's bottle, and rotate to find the perfect feeding angle. All materials are BPA- free, lead -free, PVC- free and phthalates -free. The Beebo fits just about any bottle on the market due to its soft flexible durable design.   Martin Hills Beebo, is a Shark Tank company, which helped launch the product into Walmart's nationwide. 

SWABBIES

Swabbies is the maker of this unique patented diaper cream delivery system. “Like us for applicator love us for our cream said Carman Campbell inventor and founder. Swabbies supreme diaper cream is the only all-natural diaper rash remedy that comes in a Disposable pre-filled applicator. Just pinch, squeeze, apply and discard. I highly recommend our Swabbies Supreme diaper rash remedy amongst all others.”

 

Swabbies Applicator

The Swabbies, a patented, single hand prefilled applicator features a squeeze tube with a breakable neck that when pinched allows the cream to flow through the latex free sponge at the end for a mess free application. Parents, Grandparents and Caregivers can now apply rash cream without using their physical hand leaving the other hand free and clean.

Swabbies currently offers several products — A jar, a two-pack of prefilled applicators and a combo set containing both products. In addition, they are currently developing new products to add to this line up. It is convenient, effective and the safest Diaper rash cream applicator available in today’s market.

DROPITBABY

Drop It Baby attachable tethers are squishy, colorful, and BPA-free, each is interactive and 

safe for your child and allows for their favorite items to be readily accessible off dirty floors 

while keeping your hands free. With our handy attachments like a bottle and cup holder 

which safely stretch over and secure bottles of various sizes.


For more news and company updates, be sure to follow Better Family on our social media platforms: Instagram, Facebook, and LinkedIn along with checking in on our website for more information! 

Better Family Milestones 2020

10 months ago


Better Family, Inc. Milestones 2020

 

We at Better Family would like to wish everyone a safe and happy holiday season, and a healthy and prosperous New Year.

It has indeed been an exciting year for our company despite COVID-19 related slowdowns. The company has grown, sales are now above pre-COVID-19 levels with marketing and inventories of all products in place management believes that 2021 could be the company’s best year ever.

Carman Cook-Campbell

CEO, President

 

Here are some of this year’s highlights

Swabbies Tech Acquirers the Beebo and changes name to Better Family Inc.

 

Swabbies Tech DBA Better Family is Approved to raise $1,070,000 on Start engine. 

 

Better Family now has 1200 + shareholders and has raised over $400,000 in capital.

 

 

MORE MILESTONES

 

Better Family creates Special Edition Purple Beebo - and Reorders all four Beebo colors new inventory will arrive in approximately four weeks.

 

Burlington Beebo Order - Better Family Inc. announced that they received an initial order for 600 Teal Beebo's from Burlington stores, Inc. Burlington NYSE symbol “BURL” for their Baby Depot Departments. This Is Better Family’s first order with Burlington for their Baby Depot’s. The Baby Depot is a department within the respected Burlington retailer of popular quality baby products at reasonable prices. They have 727 stores in the USA, product has been delivered and Teal Beebo's are now available in select Burlington locations. 

 

Larger Office Space to accommodate growth - Better Family moved into a larger office facility. The new office has our trade show booth set-up INSIDE that is used for virtual trade shows and was used for the ABC Show mentioned below. BF now has space for employee expansion and some inventory storage for sampling needs.

 

ABC Show - attended the big industry show virtually live via Zoom-set-up booth in the office and demonstrated all three products  

 

Better Family has 3 new international Beebo distributors – The Selling Bros. in Costa Rica, Isa & Kate in Dominican Republic and Soft Coffee in South Africa.

 

Partnership agreement with VIR Ventures – Better Family has passed responsibility to its e-commerce partner and distributor VIR Ventures management and marketing of our brands on Amazon, Walmart, and their various platforms.

 

Acquired Drop It Baby – DIB is a patent pending product , developed by mother and inventor Joylynn Waganer that stops the "Drop It Game" with young children by keeping toys, teethers, and sippy cups off of dirty floors safe and clean from germs that may exist there. JoyLynn Waganer the inventor and founder has recently also joined Better Family’s Board as a director.  

 

Walmart for Swabbies – Swabbies supreme diaper cream has just completed the Set-up of their new vendor account and we will now receive and accept PO's directly from Walmart for our patented pre-filled disposable applicators and jars.

 

Prego Expo in Tampa – Better Family recently attended the Prego Expo in Tampa showcasing all three brands. The Beebo, Swabbies Cream, and Drop It Baby products were presented and demonstrated to new mothers and parents to be…

 

Warehousing and distribution Consolidation - FSI our warehouse and distribution center is now set-up to distribute and fulfill orders of all three products, this will save time and money as the company grows.

 

USA Today-Modern Woman Magazine – Our Beebo and Swabbies products were featured in the November holiday issue of Modern Woman Magazine 

 

TV Network Segments-during the holidays

 

 Better Family’s products will be Showcased live in December on the following networks:

                        

    Houston - TX-KHOU Great Day Houston

                         Tampa - WFTS-ABC Morning Blend

    Portland - KATU-ABC Afternoon Live

                         Las Vegas - KLAS CBS 8 News Now

                         Raleigh - WNCN CBS 17

 

Koala Kare branding – BF board in discussions with Koala Kare regarding potential brand partnership with Swabbies Cream. 

 

Sales Team expansion – we are interviewing potential companies that specialize in sales and marketing to represent all brands effectively to new buyers and distributors of Big Box retail

 

Outside Marketing team – outsourced digital marketing team to create ads, write social media posts on our social media platforms, organize email marketing, and write blogs.

 

Swabbies Inventory- will be receiving inventory to ship close out the remaining IndieGoGo orders in December.

 

 

Thank you for your continued support,

Better Family Team

 

Company Links:

https://betterfamilyinc.com/

https://www.thebeebo.com/

https://swabbiescream.com/

https://dropitbaby.com/



Notice of Funds Disbursement

10 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Better Family has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Better Family be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Better Family Acquires Drop It Baby, Inc.

10 months ago


Dunnellon Florida November 17, 2020 Better Family announced the acquisition of Drop It Baby, Inc. adding another baby product to the Better Family  line of patented products. 

https://betterfamilyinc.com/

Drop It Baby is a unique item that was invented and developed by JoyLynn Waganer, mother of 4 and the entrepreneur behind this patent pending product. A product that Carman Cook-Campbell, President of Better Family knew would resonate with their customer base and would be a great addition to the companies products that focus on making parenting easier. 

Carman said “With Drop It Baby your child’s favorite items are easily tethered to durable rings that attach to a suction anchor. Drop It Baby’s line accessories for the Drop It Baby are cute lovable teethers i.e. Giraffe, Turtle, Duck, Racoon, Penguin, Cow, Snake, Elephant, Koala Bear, Owl, and Snowflake. 

Carman Cook-Campbell stated this is a tremendous opportunity for Better Family. Drop It Baby is a turnkey company with a solid customer base and distribution network that we at Better Family will be able to leverage to increase sales immediately. The product has been well accepted and is currently selling on Amazon.com and Walmart.com and will now be offered to all our other retailers that sell Beebo and Swabbies Cream. 

MORE ABOUT DROPITBABY 

Drop It Baby attachable tethers are squishy, colorful, and BPA-free, each is interactive and safe for your child. The suction cup base with attached ring chain allows for their favorite items to be readily accessible off dirty floors while keeping your hands free. With our handy attachments like a bottle and cup holder, and electronics or teeters, which safely stretch over and secure objects of various sizes. 

https://dropitbaby.com/

ACQUISITION HIGHLIGHTS 

Better Family acquired 100% of the company in a stock for stock transaction at 25,000 shares of Better Family common stock

and is purchasing the existing Drop It Baby inventory at the cost of goods for  $35,000 that will be paid for as sold. 

In addition, Better Family assumed Drop It Baby’s SBA loan in the amount of $16,700.00 which payments begin in June 2021.

MORE ABOUT DROPITBABYS INVENTOR JOYLYNN 

Mother of 4 An entrepreneur at heart JoyLynn is the creator of a unique patent pending baby product called Drop It Baby. 

With 2 twins she lives in St. Louis with her husband Brian where she has led a successful career as a licensed clinical social worker and behavior analyst. 

After receiving her MBA, she was able to create and grow an autism program nationwide for a large insurance company. JoyLynn's passion for helping individuals with special needs, supporting others to realize their goals. Inventor and mother Joy Lynn had twins born early and her husband Brian was diagnosed with Pulmonary Arterial Hypertension. Spending time in the NICU and transitioning the kids’ home it was clear that JoyLynn’s family had some extra challenges ahead. 

Traveling more often with the kids it became clear how important it was to keep germs away from the twins, and those germs seemed to be everywhere. 

Being a very social family, we wanted to be out and about but needed to find a solution to the constant bending over to pick up dropped bottles and constant worry about dirty germ-filled floors where our twins' stuff always tended to land. 

WHY DID DROP IT GET INVENTED? 

Drop It Baby was an invention born of necessity. Not only did it successfully keep baby’s things off dirty floors, but it also helped Brian from having to bend down repeatedly to retrieve fallen items. 

Time spent chasing your child’s favorite toys or bottles across dirty restaurant floors, store aisles etc. are over forever with this brand-new exciting product. Drop It Baby keeps your child’s favorite items secure and germ-free, while restoring parental sanity and confidence.

**Please see the amended Form C on our campaign page for details about changes in directors & officers, liquidity, capital resources, and dilution.

Notice of Material Change in Offering

10 months ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Better Family offering. Here's an excerpt describing the specifics of the change:


Better Family has updated perks, added a new director, added information about an acquisition, and extended the campaign.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Better Family Signs a Deal with a Large E-Commerce Distributor for their Entire Product Line

11 months ago




Hot off the press!


Better Family just signed a deal with VIR Ventures to merchandise our complete product line!


This is very exciting news for us at Better Family considering VIR has multiple Amazon retail platforms that will market better family products with complete expertise!

For those unaware, VIR Ventures is a Texas company established in 2013. Their company is an online retailer catering to all kinds of online shopping needs. Their products range from electronics, furniture, fashion, toys, automotive products, and finally, baby products!

They source directly from manufacturers and distributors. VIR Ventures currently works with over 1000 brands offering half a million products to their customer base. They have a 100% satisfaction rate, and continue working towards her goal to make customer shopping quick, easy, and affordable. They are proud that they have managed to keep feedback ratings at 100% for more than two years in a row, and they continue to provide excellent customer service and have been a top seller on Amazon over the last three years. With revenues topping $65,000,000 in 2019 according to Dunn and Bradstreet.

VIR Ventures is known as bulk by team. They have sellers on Amazon and various other vendors!

We are proud to announce that Better Family products are now a part of this distribution chain!

For more news and company updates, be sure to follow Better Family on our social media platforms: Instagram, Facebook, and LinkedIn along with checking in on our website for more information!

ABC Virtual Event Was a Huge Success for Better Family, Inc. and their Products.

11 months ago

Great News!

On October 13-16th the team at Better Family was presented the opportunity to showcase our products, The Beebo and Swabbies Diaper Cream along with Drop It Baby at the ABC (All Baby and Child) Expo!

The event was a huge success for Better Family.

After the show we received several orders and even gained a new distributor in the Dominican republic for The Beebo!

One inquiry we are extremely excited about is from koalabear.com for a potential Koala Kare licensing deal for Swabbies applicators.

Our current plans include discussing with the board; benefits and needs from branding for this type of royalty opportunity.

At Better Family we are a huge supporter of this Koala Kare opportunity because it is a well known brand in the market place. Because Swabbies is already a sponsor of “Squat For Change” a viral movement that pushes the need for changing tables in men’s public restrooms.

https://www.news4jax.com/positively-jax/2019/06/17/squat-for-change-founder-partners-with-pampers/

For more news and company updates, be sure to follow Better Family on our social media platforms: Instagram, Facebook, and LinkedIn along with checking in on our website for more information!

Sincerely yours,

Carman Campbell




Notice of Funds Disbursement

11 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Better Family has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Better Family be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Better Family leases new headquarters to accommodate the company’s recent growth. Better Family attends All Baby & Child ABC event ABC Creates Virtual Tradeshow Platform (VIP) live event tradeshow

11 months ago


October 6, 2020 Better Family Dunnellon Florida, announced today that they secured new office space that will accommodate the company’s recent growth allowing the company to better service the needs of customer’s.

The new facility has enough room to segregate operations and allows for a new media room, sample & storage room, mail room and separate offices for all Better Family personnel.

Carman Cook-Campbell President stated  “One of the most exciting things about our new location is our NEW Media room. The media room will be used for virtual trade shows done in a live video format for the first time. Our beautiful 10 x 20 trade booth is now set up inside our facility. And we will be able to present both our product lines the Beebo and Swabbies.


With video presentations and zoom meetings on the rise, while reduced personal contact is encouraged and recommended, the Media room is an important addition to Better Family’s structure and management believes it will be extremely valuable to the company’s future growth.


ABC’s Virtual Tradeshow Platform (VIP)


Our first online trade show with ABC is scheduled for October 13th  to the  15th 2020, and we will be live on the VIP demonstrating to wholesalers the benefits of Better Family’s products and how they're “making parenting easier” potential wholesale buyer’s will be attending the presentation on the 15th during our 20 minute time slot.

This is the first time we will present the Beebo with all four colors, at a wholesalers trade show alongside Swabbies at the same event.

 

Virtual ABC 

“The ABC Event is especially important annual event to move our business forward, the event allows buyers to learn about new products first-hand, and gather to meet new people, renew friendships, and conduct profitable business” Stated Campbell. 

“While we strongly believe in the power of personal connection to discover, educate, and motivate our industry, we are also committed to creating a safe space for our community. This is why we will showcase our products this year in a brand new live virtual format developed by ABC so we can have the opportunity to present our products, answer questions and meet our buyers on a somewhat personal level. This is going to be exciting and I encourage all to attend or watch on us on the 15th of October”

 

ABC Fall 2020 notice

Jul 27, 2020

Aaron Pederson  ABC Board Chairman

ABC was prepared to follow all safety measures and protocols in the production of ABC 2020 to help ensure the safety of all of our industry partners and team members. However, due to the increase in virus cases throughout much of the nation including Las Vegas, we have made the difficult decision not to move forward with the event this September. 

We will stay in contact with you, and only together will we determine when it is safe and appropriate to convene once again as an industry for the next ABC Kids Expo.  

 

Virtual Tradeshow Platform (VIP) creation

ABC realized that many Businesses and Buyers are anxious to get back to business and we are excited to work with you on our Virtual Tradeshow Platform! The new platform has the following features.

  • VTP enables buyers and sellers to connect year-round
  • VTP Will feature a searchable, easy to navigate directory
  • VTP Brand information and new product listings, imagery, and video
  • Presentations, webcasts, live chats as well as pertinent educational content.

 

More about ABC all baby &child

ABC Kids Expo (All Baby & Child), founded in March 2003, is a non-profit organization, dedicated to producing events on behalf of the juvenile products industry. Witness the "Power of Partnership" and develop long-lasting profitable relationships by attending the annual ABC Kids Expo.

ABC Corp. Goal

The main objective and purpose of ABC is to act as a business league that helps organize and put on trade shows to be held for the benefit of juvenile products manufacturers, specialty store retailers, distributors and manufacturers' representatives of juvenile products.


 Better Family is dedicated to making the lives of parents easier

Notice of Material Change in Offering

12 months ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Better Family offering. Here's an excerpt describing the specifics of the change:


Extended length of campaign.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Notice of Funds Disbursement

about 1 year ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Better Family has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Better Family be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Better Family, Inc.’s "‘Shark Tank" Featured Product announces the signing of multiple distribution agreements for “The Beebo” Company receives order for small 20’ container of all 4 Beebo colors since the launch of Better Family’s distributor program

about 1 year ago

Carman Cook-Campbell, President of Better Family, Inc. stated, “we are happy to announce today that Better Family Inc. has signed several new distributors for The Beebo it is starting to bear fruit internationally.”

 “Our newest distributors The Selling Bros and SoftCoffee have now received all samples and authorizations to begin marketing the Beebo and we’re excited to have these recognized distributors for the Beebo in growing regions.” Mrs. Campbell stated.

Better Family is looking forward to this opportunity as we are extremely pleased to welcome the Selling Bros. and SoftCoffee as our newest distributor’s in Costa Rica, Panama, South Africa, and Sub Saharan Africa.

 Selling Bros. assisted Monster Energy with an introduction into their region and SoftCoffee is well known with many distribution channels throughout South Africa that will certainly enhance Better Family’s branding and recognition of all our products worldwide.

Better Family’s Beebo receives first order from Burlington for their Baby Depot Outlets-Better Family introduces new Beebo commemorative purple edition commemorative purple edition

about 1 year ago

Better Family Inc. announced today that they received an initial order for 600 units of the Teal Beebo's from Burlington stores, Inc. for their Baby Depot Departments. NYSE symbol “BURL” 

Carman Cook-Campbell said “we are excited about our first order with Burlington for their Baby Depot’s. The Baby Depot is a department within the respected Burlington retailer of popular quality baby products at reasonable prices. They have 727 stores in the USA, and we have just received our first PO for the Beebo, and product will be available in select Burlington locations within the next few weeks. 

More about Burlington

Burlington is headquartered in New Jersey, a nationally recognized off-price retailer with Fiscal 2019 revenues of $7.3 billion. The Company is a Fortune 500 company and its common stock is traded on the New York Stock Exchange under the ticker symbol “BURL.” The Company operated 727 stores as of the end of the fourth quarter of Fiscal 2019 in 45 states and Puerto Rico, principally under the name Burlington Stores. That number has grown from 567 in 2016. The Company’s stores offer an extensive selection of in-season, fashion-focused merchandise at up to 60% off other retailers’ prices every day, including women’s ready-to-wear apparel, menswear, youth apparel, baby, beauty, footwear, accessories, home, toys and coats. Baby depot specializes in fairly priced popular baby merchandise as an in-store department of Burlington stores Inc. 

New Inventory of Beebo's is now on its way.

 The new purple Beebo with our other popular colors charcoal, raspberry, and teal will be available soon in all our online locations.
 Mrs.Campbell stated “we are pleased to again be able to offer our three most popular colors for the Beebo.  

We are also proud to be offering our brand-new color to commemorate our sister company Swabbies said Campbell. This gives us four different colors for the Beebo to be offered on all company websites, and Amazon.

All of this we feel will position the company better in preparation for the upcoming buying season towards the end of 2020”.
 

Notice of Funds Disbursement

about 1 year ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Better Family has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Better Family be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Notice of Material Change in Offering

about 1 year ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Better Family offering. Here's an excerpt describing the specifics of the change:


Better Family provided updated financials that include a subsidiary’s review.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Notice of Funds Disbursement

about 1 year ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Better Family has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Better Family be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

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