Better Family

Making Parenting Easier

Better Family

Making Parenting Easier

Dunnellon, FL
Consumer Products
Manufacturing
Swabbies Tech, Inc. dba Better Family offers two patented products that make the lives of parents and babies better, by enhancing feeding and changing time. With Swabbies, a no-mess, organic diaper cream, and Beebo, the one-handed baby feeder, on-the-go parents can use these products to improve their time spent with their kids.

$126,536

raised
426
Investors
55
Days Left
$1.43
Price per Share
$4.97M
Valuation
Equity
Offering Type
$147.29
Min. Investment

$126,536

raised
426
Investors
55
Days Left
$1.43
Price per Share
$4.97M
Valuation
Equity
Offering Type
$147.29
Min. Investment

Bonus Rewards

Get rewarded for investing more into Better Family

$147+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$147+
Investment
15% Product Discount
15% lifetime discount on any Swabbies Tech Products ordered from company websites.
$250+
Investment
20% Product Discount
20% lifetime discount on any Swabbies Tech Products ordered from company websites.
$350+
Investment
10% Bonus Shares and 20% Product Discount
Receive 10% bonus shares and a 20% lifetime discount on any Swabbies Tech Products ordered from company websites.
$500+
Investment
15% Bonus Shares and 20% Product Discount
Receive 15% bonus shares and a 20% lifetime discount on any Swabbies Tech Products ordered from company websites.
$750+
Investment
20% Bonus Shares and 20% Product Discount
Receive 20% bonus shares and a 20% lifetime discount on any Swabbies Tech Products ordered from company websites.
$1,000+
Investment
25% Bonus Shares and 20% Product Discount
Receive 25% bonus shares and a 20% lifetime discount on any Swabbies Tech Products ordered from company websites.
$2,500+
Investment
30% Bonus Shares and 20% Product Discount
Receive 30% bonus shares and a 20% lifetime discount on any Swabbies Tech Products ordered from company websites.
$5,000+
Investment
35% Bonus Shares and 20% Product Discount
Receive 35% bonus shares and a 20% lifetime discount on any Swabbies Tech Products ordered from company websites.

Reasons to Invest

Beebo impressed the Sharks on Shark Tank so much that they made a deal with Lori Greiner & Ashton Kutcher
50% of babies will experience diaper rash at some point this 1.4 Billion dollar cream market creates a huge market for Swabbies cream products
Better Families products are sold in Walmart, BuyBuyBaby and Amazon with international distribution plans for “The Beebo” underway

“Make every moment with your baby the best it can be”

Smarter Parenting Solutions


Better Family opens up a world of possibilities for parents with two patented products

The Beebo is a free-hand bottle holder that gives parents a free hand, all the while enhancing feeding time. This newfound flexibility makes way for parents to integrate storytime into these intimate moments, enjoy family meals, or simply an extra hand to massage and caress their baby.


Swabbies is an all-natural diaper cream — we know how important it is to know exactly what goes into your baby’s products, so we took the mystery out of diaper cream. Swabbies is totally organic and works instantly to provide soothing relief for your little one.


The Market


Millions of babies get diaper rash each year

The market for baby care products is worth almost $74B worldwide, with $1.4B being made up by the diaper rash cream segment. 


This market’s sustained growth has been characterized in recent years by a shift away from the global behemoths like Johnson & Johnson, toward smaller health-conscious brands with fewer chemicals.


Our Beebo product is especially appealing to stay-at-home Dads, who make up 24% of our Millennial target market.

Our Traction


Two patented products, from Shark Tank to Walmart

Our proprietary products have been met with massive enthusiasm in the marketplace. We’ve landed deals with huge retailers like Walmart and Buy Buy Baby, and even appeared on Shark Tank — where Sharks Lori Greiner and Ashton Kutcher made a deal with Martin Hill and his product “The Beebo”.

Better Family’s products The Beebo and Swabbies are trademarked and patented with Swabbies recently completing a successful crowdfunding campaign on Indiegogo.


What We Do


Parenting is hard enough — Better Family is here to give you a helping hand

Our flagship products are designed with both parents and children in mind — making better parenting solutions for Mom & Dad while giving babies the best care possible.


Beebo gives parents a free hand during feeding time thanks to a unique rotating bottle holder. The design holds the bottle at the perfect angle for your baby while resting on either shoulder. This way holding a book for story-time is no longer such a struggle.


Swabbies take the mess out of diaper changing. Our patented applicators are pre-filled with Swabbies Supreme Diaper Cream, perfect for single-handed, mess-free application. Parents these days don’t have a minute to spare, so finding a product that cuts down on time while ensuring the safety and health of their babies is a no-brainer.


The Business Model


Up to 243% Markup in Retail

We employ a multi-pronged system to distribute our products through retailers, email & digital marketing, baby registries, trade shows, and onsite promotions.


The Beebo has a 243% markup on retail sales and 105% markup on wholesale sales with an average wholesale order of $179.00.


Swabbies has a 148% markup on retail sales and 75%  markup on wholesale sales with an average wholesale order value of $176.00.

How We Are Different


Our unique designs are patent-protected

While there’s no shortage of options for today's busy parents of baby care products to choose from we believe our focus of Making Parenting Easier with healthy values and natural products that add value to the lives of parents, grandparents, and children, sets us apart.


Beebo is specially designed to allow for free-hand bottle-feeding, allowing parents to use that extra hand for any number of things to enhance their feed experience.

Unlike our competitors, who sell creams in messy tubes, jars, and sprays, Swabbies comes pre-filled in a mess-free disposable applicator — perfect for on-the-go diaper changes. 


The Vision


We want to be recognized as the go-to partner for parents looking for Better Products for their kids

Using our considerable exposure from appearances on Shark Tank and similar shows, as well as partnerships with key players like Walmart and Buy Buy Baby, we intend to grow our brand to be recognized in the baby care market as a premier premium brand.

Our Team


Solid founding team advised by industry insiders

Solid founding team advised by industry insiders:


President and CEO Carman Cook-Campbell has almost three decades of experience as an entrepreneur, as well as in sales and marketing.


Joining Carman on the Board is CFO Paula D’Onofrio, Secretary Sharon Franklin, Marketing Director Tara Heath, Directors Martin, and Sarah Hill, and Medical Advisor Dr. Anthony Russel.


Our advising team is a stellar group of industry insiders and established names with excellent track records. This includes Mindee Hardin, founder, and inventor of Boogie Wipes, which was sold to Proctor & Gamble. 

Why Invest


Today's Parents are busier and they need time-saving smart products for their babies every day.

The trend toward organic, natural alternatives for baby products is just getting started. 


Today's modern parent needs to know the ingredients going into all of their baby products, they want more from their bottle-feeding experience. Freeing up a hand during feeding time or while changing a diaper truly changes the game for millions of parents and their babies, allowing them to focus on the things that matter.

In the Press

Drug Store News
January 1, 2017

Swabbies looks to give busy parents a hand

Mommy Talk Live
January 1, 2017

Mommy Talk Live S2:E3 - Success Tips for Mompreneurs

Entrepreneur Elevator Pitch
January 1, 2017

Entrepreneur Elevator Pitch Season 5 Episode 4: 'Things Are Not Always Going to Go According to Plan'

CBS Good Day Sacramento

Julissa is showing us some must-haves for the mommy’s in your life!

Offering Summary


Company

:

Swabbies Tech, Inc.

Corporate Address

:

11150 North Williams St, #8-109, Dunnellon, FL 34432

Offering Minimum

:

$9,999.99

Offering Maximum

:

$1,069,998.93

Minimum Investment Amount

(per investor)

:

$147.29











Terms


Offering Type

:

Equity

Security Name

:

Class A Common Stock

Minimum Number of Shares Offered

:

6,993

Maximum Number of Shares Offered

:

748,251

Price per Share

:

$1.43

Pre-Money Valuation

:

$4,965,220.26











COVID Relief

This offering is being conducted on an expedited basis due to circumstances relating to COVID-19 and pursuant to the SEC’s temporary regulatory COVID-19 relief set out in Regulation Crowdfunding §227.201(z).

Expedited closing sooner than 21 days

In reliance on Regulation Crowdfunding §227.303(g)(2) A funding portal that is an intermediary in a transaction involving the offer or sale of securities initiated between May 4, 2020, and August 31, 2020, in reliance on section 4(a)(6) of the Securities Act (15 U.S.C. 77d(a)(6)) by an issuer that is conducting an offering on an expedited basis due to circumstances relating to COVID-19 shall not be required to comply with the requirement in paragraph (e)(3)(i) of this section that a funding portal not direct a transmission of funds earlier than 21 days after the date on which the intermediary makes publicly available on its platform the information required to be provided by the issuer under §§227.201 and 227.203(a).

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Time-Based:

Friends and Family Bonus

Invest within the first 72 hours and receive an additional 25% bonus shares* 

Super Early Bird Bonus

Invest within the first 10 days and receive an additional 20% bonus shares* 

Early Bird Bonus

Invest within the first 30 days and receive an additional 15% bonus shares* 

*Investments made within the first 30 days for the “Friends and Family Bonus”, "Super Early Bird Bonus" and the “Early Bird Bonus” cannot combine perks with any other bonus share offer. If an investment is made within the first 30 days, the best, and only, the bonus offer will apply.

Amount Based Perks:

 $150+ 15% lifetime discount on any Swabbies Tech products ordered from company websites.

$250+ 20% lifetime discount on any Swabbies Tech products ordered from company websites.

$350+ 10% bonus shares and 20% lifetime discount on any Swabbies Tech products ordered from company websites.

$500+ 15% bonus shares and 20% lifetime discount on any Swabbies Tech products ordered from company websites.

$750+ 20% bonus shares and 20% lifetime discount on any Swabbies Tech products ordered from company websites.

$1,000+ 25% bonus shares and 20% lifetime discount on any Swabbies Tech products ordered from company websites.

$2,500+30% bonus shares and 20% lifetime discount on any Swabbies Tech products ordered from company websites.

$5,000+ 35% bonus shares and 20% lifetime discount on any Swabbies Tech products ordered from company websites.

*All perks occur when the offering is completed.

The 10% Bonus for StartEngine Shareholders

Swabbies Tech. Inc, will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $1.43 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $143. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Inter company debt or back payments. Vendor payments.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$102,374.00 USD
$103,133.00 USD
Cash And Cash Equivalents
$11,184.00 USD
$5,363.00 USD
Accounts Receivable
$38.00 USD
$114.00 USD
Short Term Debt
$82,124.00 USD
$52,199.00 USD
Long Term Debt
$0.00 USD
$0.00 USD
Revenues And Sales
$41,839.00 USD
$555.00 USD
Costs Of Goods Sold
$27,471.00 USD
$42,961.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$88,432.00 USD
-$142,451.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Notice of Material Change in Offering

14 days ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Better Family offering. Here's an excerpt describing the specifics of the change:


Better Family provided updated financials that include a subsidiary’s review.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Notice of Funds Disbursement

19 days ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Better Family has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Better Family be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Show More Updates End of Updates

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