Better Family
Making Parenting Easier
Dunnellon, FL
Consumer Products
Manufacturing
Swabbies Tech, Inc. dba Better Family offers two patented products that make the lives of parents and babies better, by enhancing feeding and changing time. With Swabbies, a no-mess, organic diaper cream, and Beebo, the one-handed baby feeder, on-the-go parents can use these products to improve their time spent with their kids.
$364,926
raised
1,127
Investors
$4.97M
Valuation
$1.43
Price per Share
$147.29
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering
Bonus Rewards
Get rewarded for investing more into Better Family
$147+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$147+
Investment
15% Product Discount
15% lifetime discount on any Swabbies Tech Products ordered from company websites.
$250+
Investment
20% Product Discount
20% lifetime discount on any Swabbies Tech Products ordered from company websites.
$350+
Investment
10% Bonus Shares and 20% Product Discount
Receive 10% bonus shares and a 20% lifetime discount on any Swabbies Tech Products ordered from company websites.
$500+
Investment
15% Bonus Shares and 20% Product Discount
Receive 15% bonus shares and a 20% lifetime discount on any Swabbies Tech Products ordered from company websites.
$750+
Investment
20% Bonus Shares and 20% Product Discount
Receive 20% bonus shares and a 20% lifetime discount on any Swabbies Tech Products ordered from company websites.
$1,000+
Investment
25% Bonus Shares and 20% Product Discount
Receive 25% bonus shares and a 20% lifetime discount on any Swabbies Tech Products ordered from company websites.
$2,500+
Investment
30% Bonus Shares and 20% Product Discount
Receive 30% bonus shares and a 20% lifetime discount on any Swabbies Tech Products ordered from company websites.
$5,000+
Investment
35% Bonus Shares and 20% Product Discount
Receive 35% bonus shares and a 20% lifetime discount on any Swabbies Tech Products ordered from company websites.
Reasons to Invest
Beebo impressed the Sharks on Shark Tank so much that they made a deal with Lori Greiner & Ashton Kutcher
50% of babies will experience diaper rash at some point this 1.4 Billion dollar cream market creates a huge market for Swabbies cream products
Better Families products are sold in Walmart, BuyBuyBaby and Amazon with international distribution plans for “The Beebo” underway
“Make every moment with your baby the best it can be”
Smarter Parenting Solutions
Better Family opens up a world of possibilities for parents with two patented products
The Beebo is a free-hand bottle holder that gives parents a free hand, all the while enhancing feeding time. This newfound flexibility makes way for parents to integrate storytime into these intimate moments, enjoy family meals, or simply an extra hand to massage and caress their baby.
Swabbies is an all-natural diaper cream — we know how important it is to know exactly what goes into your baby’s products, so we took the mystery out of diaper cream. Swabbies is totally organic and works instantly to provide soothing relief for your little one.
The Market
Millions of babies get diaper rash each year
The market for baby care products is worth almost $74B worldwide, with $1.4B being made up by the diaper rash cream segment.
This market’s sustained growth has been characterized in recent years by a shift away from the global behemoths like Johnson & Johnson, toward smaller health-conscious brands with fewer chemicals.
Our Beebo product is especially appealing to stay-at-home Dads, who make up 24% of our Millennial target market.
Our Traction
Two patented products, from Shark Tank to Walmart
Our proprietary products have been met with massive enthusiasm in the marketplace. We’ve landed deals with huge retailers like Walmart and Buy Buy Baby, and even appeared on Shark Tank — where Sharks Lori Greiner and Ashton Kutcher made a deal with Martin Hill and his product “The Beebo”.
Better Family’s products The Beebo and Swabbies are trademarked and patented with Swabbies recently completing a successful crowdfunding campaign on Indiegogo.
What We Do
Parenting is hard enough — Better Family is here to give you a helping hand
Our flagship products are designed with both parents and children in mind — making better parenting solutions for Mom & Dad while giving babies the best care possible.
Beebo gives parents a free hand during feeding time thanks to a unique rotating bottle holder. The design holds the bottle at the perfect angle for your baby while resting on either shoulder. This way holding a book for story-time is no longer such a struggle.
Swabbies take the mess out of diaper changing. Our patented applicators are pre-filled with Swabbies Supreme Diaper Cream, perfect for single-handed, mess-free application. Parents these days don’t have a minute to spare, so finding a product that cuts down on time while ensuring the safety and health of their babies is a no-brainer.
The Business Model
Up to 243% Markup in Retail
We employ a multi-pronged system to distribute our products through retailers, email & digital marketing, baby registries, trade shows, and onsite promotions.
The Beebo has a 243% markup on retail sales and 105% markup on wholesale sales with an average wholesale order of $179.00.
Swabbies has a 148% markup on retail sales and 75% markup on wholesale sales with an average wholesale order value of $176.00.
How We Are Different
Our unique designs are patent-protected
While there’s no shortage of options for today's busy parents of baby care products to choose from we believe our focus of Making Parenting Easier with healthy values and natural products that add value to the lives of parents, grandparents, and children, sets us apart.
Beebo is specially designed to allow for free-hand bottle-feeding, allowing parents to use that extra hand for any number of things to enhance their feed experience.
Unlike our competitors, who sell creams in messy tubes, jars, and sprays, Swabbies comes pre-filled in a mess-free disposable applicator — perfect for on-the-go diaper changes.
The Vision
We want to be recognized as the go-to partner for parents looking for Better Products for their kids
Using our considerable exposure from appearances on Shark Tank and similar shows, as well as partnerships with key players like Walmart and Buy Buy Baby, we intend to grow our brand to be recognized in the baby care market as a premier premium brand.
Our Team
Solid founding team advised by industry insiders
Solid founding team advised by industry insiders:
President and CEO Carman Cook-Campbell has almost three decades of experience as an entrepreneur, as well as in sales and marketing.
Joining Carman on the Board is CFO Paula D’Onofrio, Secretary Sharon Franklin, Marketing Director Tara Heath, Directors Martin, and Sarah Hill, and Medical Advisor Dr. Anthony Russel.
Our advising team is a stellar group of industry insiders and established names with excellent track records. This includes Mindee Hardin, founder, and inventor of Boogie Wipes, which was sold to Proctor & Gamble.
Why Invest
Today's Parents are busier and they need time-saving smart products for their babies every day.
The trend toward organic, natural alternatives for baby products is just getting started.
Today's modern parent needs to know the ingredients going into all of their baby products, they want more from their bottle-feeding experience. Freeing up a hand during feeding time or while changing a diaper truly changes the game for millions of parents and their babies, allowing them to focus on the things that matter.
In the Press
Entrepreneur Elevator Pitch
January 1, 2017
Entrepreneur Elevator Pitch Season 5 Episode 4: 'Things Are Not Always Going to Go According to Plan'
Offering Summary
Company | : | Swabbies Tech, Inc. |
Corporate Address | : | 11150 North Williams St, #8-109, Dunnellon, FL 34432 |
Offering Minimum | : | $9,999.99 |
Offering Maximum | : | $1,069,998.93 |
Minimum Investment Amount(per investor) | : | $147.29 |
Terms
Offering Type | : | Equity |
Security Name | : | Class A Common Stock |
Minimum Number of Shares Offered | : | 6,993 |
Maximum Number of Shares Offered | : | 748,251 |
Price per Share | : | $1.43 |
Pre-Money Valuation | : | $4,965,220.26 |
COVID Relief
This offering is being conducted on an expedited basis due to circumstances relating to COVID-19 and pursuant to the SEC’s temporary regulatory COVID-19 relief set out in Regulation Crowdfunding §227.201(z).
Expedited closing sooner than 21 days
In reliance on Regulation Crowdfunding §227.303(g)(2) A funding portal that is an intermediary in a transaction involving the offer or sale of securities initiated between May 4, 2020, and August 31, 2020, in reliance on section 4(a)(6) of the Securities Act (15 U.S.C. 77d(a)(6)) by an issuer that is conducting an offering on an expedited basis due to circumstances relating to COVID-19 shall not be required to comply with the requirement in paragraph (e)(3)(i) of this section that a funding portal not direct a transmission of funds earlier than 21 days after the date on which the intermediary makes publicly available on its platform the information required to be provided by the issuer under §§227.201 and 227.203(a).
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.
Time-Based:
Friends and Family Bonus
Invest within the first 72 hours and receive an additional 25% bonus shares*
Super Early Bird Bonus
Invest within the first 10 days and receive an additional 20% bonus shares*
Early Bird Bonus
Invest within the first 30 days and receive an additional 15% bonus shares*
*Investments made within the first 30 days for the “Friends and Family Bonus”, "Super Early Bird Bonus" and the “Early Bird Bonus” cannot combine perks with any other bonus share offer. If an investment is made within the first 30 days, the best, and only, the bonus offer will apply.
Amount Based Perks:
$150+ 15% lifetime discount on any Swabbies Tech products ordered from company websites.
$250+ 20% lifetime discount on any Swabbies Tech products ordered from company websites.
$350+ 10% bonus shares and 20% lifetime discount on any Swabbies Tech products ordered from company websites.
$500+ 15% bonus shares and 20% lifetime discount on any Swabbies Tech products ordered from company websites.
$750+ 20% bonus shares and 20% lifetime discount on any Swabbies Tech products ordered from company websites.
$1,000+ 25% bonus shares and 20% lifetime discount on any Swabbies Tech products ordered from company websites.
$2,500+30% bonus shares and 20% lifetime discount on any Swabbies Tech products ordered from company websites.
$5,000+ 35% bonus shares and 20% lifetime discount on any Swabbies Tech products ordered from company websites.
*All perks occur when the offering is completed.
The 10% Bonus for StartEngine Shareholders
Swabbies Tech. Inc, will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $1.43 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $143. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.
Irregular Use of Proceeds
The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Inter company debt or back payments. Vendor payments.
Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$102,374.00
USD
$103,133.00
USD
Cash And Cash Equivalents
$11,184.00
USD
$5,363.00
USD
Accounts Receivable
$38.00
USD
$114.00
USD
Short Term Debt
$82,124.00
USD
$52,199.00
USD
Long Term Debt
$0.00
USD
$0.00
USD
Revenues And Sales
$41,839.00
USD
$555.00
USD
Costs Of Goods Sold
$27,471.00
USD
$42,961.00
USD
Taxes Paid
$0.00
USD
$0.00
USD
Net Income
-$88,432.00
USD
-$142,451.00
USD
Risks
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
Updates
Notice of Funds Disbursement
6 days ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Better Family has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Better Family be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Better Family leases new headquarters to accommodate the company’s recent growth. Better Family attends All Baby & Child ABC event ABC Creates Virtual Tradeshow Platform (VIP) live event tradeshow
10 days ago
October 6, 2020 Better Family Dunnellon Florida, announced today that they secured new office space that will accommodate the company’s recent growth allowing the company to better service the needs of customer’s.
The new facility has enough room to segregate operations and allows for a new media room, sample & storage room, mail room and separate offices for all Better Family personnel.
Carman Cook-Campbell President stated “One of the most exciting things about our new location is our NEW Media room. The media room will be used for virtual trade shows done in a live video format for the first time. Our beautiful 10 x 20 trade booth is now set up inside our facility. And we will be able to present both our product lines the Beebo and Swabbies.
With video presentations and zoom meetings on the rise, while reduced personal contact is encouraged and recommended, the Media room is an important addition to Better Family’s structure and management believes it will be extremely valuable to the company’s future growth.
ABC’s Virtual Tradeshow Platform (VIP)
Our first online trade show with ABC is scheduled for October 13th to the 15th 2020, and we will be live on the VIP demonstrating to wholesalers the benefits of Better Family’s products and how they're “making parenting easier” potential wholesale buyer’s will be attending the presentation on the 15th during our 20 minute time slot.
This is the first time we will present the Beebo with all four colors, at a wholesalers trade show alongside Swabbies at the same event.
Virtual ABC
“The ABC Event is especially important annual event to move our business forward, the event allows buyers to learn about new products first-hand, and gather to meet new people, renew friendships, and conduct profitable business” Stated Campbell.
“While we strongly believe in the power of personal connection to discover, educate, and motivate our industry, we are also committed to creating a safe space for our community. This is why we will showcase our products this year in a brand new live virtual format developed by ABC so we can have the opportunity to present our products, answer questions and meet our buyers on a somewhat personal level. This is going to be exciting and I encourage all to attend or watch on us on the 15th of October”
ABC Fall 2020 notice
Jul 27, 2020
Aaron Pederson ABC Board Chairman
ABC was prepared to follow all safety measures and protocols in the production of ABC 2020 to help ensure the safety of all of our industry partners and team members. However, due to the increase in virus cases throughout much of the nation including Las Vegas, we have made the difficult decision not to move forward with the event this September.
We will stay in contact with you, and only together will we determine when it is safe and appropriate to convene once again as an industry for the next ABC Kids Expo.
Virtual Tradeshow Platform (VIP) creation
ABC realized that many Businesses and Buyers are anxious to get back to business and we are excited to work with you on our Virtual Tradeshow Platform! The new platform has the following features.
- VTP enables buyers and sellers to connect year-round
- VTP Will feature a searchable, easy to navigate directory
- VTP Brand information and new product listings, imagery, and video
- Presentations, webcasts, live chats as well as pertinent educational content.
More about ABC all baby &child
ABC Kids Expo (All Baby & Child), founded in March 2003, is a non-profit organization, dedicated to producing events on behalf of the juvenile products industry. Witness the "Power of Partnership" and develop long-lasting profitable relationships by attending the annual ABC Kids Expo.
ABC Corp. Goal
The main objective and purpose of ABC is to act as a business league that helps organize and put on trade shows to be held for the benefit of juvenile products manufacturers, specialty store retailers, distributors and manufacturers' representatives of juvenile products.
Better Family is dedicated to making the lives of parents easier
Notice of Material Change in Offering
27 days ago[The following is an automated notice from the StartEngine team].
Hello! Recently, a change was made to the Better Family offering. Here's an excerpt describing the specifics of the change:
Extended length of campaign.
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
Notice of Funds Disbursement
about 1 month ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Better Family has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Better Family be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Better Family, Inc.’s "‘Shark Tank" Featured Product announces the signing of multiple distribution agreements for “The Beebo” Company receives order for small 20’ container of all 4 Beebo colors since the launch of Better Family’s distributor program
about 1 month agoCarman Cook-Campbell, President of Better Family, Inc. stated, “we are happy to announce today that Better Family Inc. has signed several new distributors for The Beebo it is starting to bear fruit internationally.”
“Our newest distributors The Selling Bros and SoftCoffee have now received all samples and authorizations to begin marketing the Beebo and we’re excited to have these recognized distributors for the Beebo in growing regions.” Mrs. Campbell stated.
Better Family is looking forward to this opportunity as we are extremely pleased to welcome the Selling Bros. and SoftCoffee as our newest distributor’s in Costa Rica, Panama, South Africa, and Sub Saharan Africa.
Selling Bros. assisted Monster Energy with an introduction into their region and SoftCoffee is well known with many distribution channels throughout South Africa that will certainly enhance Better Family’s branding and recognition of all our products worldwide.
Better Family’s Beebo receives first order from Burlington for their Baby Depot Outlets-Better Family introduces new Beebo commemorative purple edition commemorative purple edition
about 2 months agoBetter Family Inc. announced today that they received an initial order for 600 units of the Teal Beebo's from Burlington stores, Inc. for their Baby Depot Departments. NYSE symbol “BURL”
Carman Cook-Campbell said “we are excited about our first order with Burlington for their Baby Depot’s. The Baby Depot is a department within the respected Burlington retailer of popular quality baby products at reasonable prices. They have 727 stores in the USA, and we have just received our first PO for the Beebo, and product will be available in select Burlington locations within the next few weeks.
More about Burlington
Burlington is headquartered in New Jersey, a nationally recognized off-price retailer with Fiscal 2019 revenues of $7.3 billion. The Company is a Fortune 500 company and its common stock is traded on the New York Stock Exchange under the ticker symbol “BURL.” The Company operated 727 stores as of the end of the fourth quarter of Fiscal 2019 in 45 states and Puerto Rico, principally under the name Burlington Stores. That number has grown from 567 in 2016. The Company’s stores offer an extensive selection of in-season, fashion-focused merchandise at up to 60% off other retailers’ prices every day, including women’s ready-to-wear apparel, menswear, youth apparel, baby, beauty, footwear, accessories, home, toys and coats. Baby depot specializes in fairly priced popular baby merchandise as an in-store department of Burlington stores Inc.
New Inventory of Beebo's is now on its way.
The new purple Beebo with our other popular colors charcoal, raspberry, and teal will be available soon in all our online locations.
Mrs.Campbell stated “we are pleased to again be able to offer our three most popular colors for the Beebo.
We are also proud to be offering our brand-new color to commemorate our sister company Swabbies said Campbell. This gives us four different colors for the Beebo to be offered on all company websites, and Amazon.
All of this we feel will position the company better in preparation for the upcoming buying season towards the end of 2020”.
Notice of Funds Disbursement
2 months ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Better Family has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Better Family be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Notice of Material Change in Offering
3 months ago[The following is an automated notice from the StartEngine team].
Hello! Recently, a change was made to the Better Family offering. Here's an excerpt describing the specifics of the change:
Better Family provided updated financials that include a subsidiary’s review.
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
Notice of Funds Disbursement
3 months ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Better Family has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Better Family be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
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