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Swabbies looks to give busy parents a hand
Smarter Parenting Solutions
The Beebo is a free-hand bottle holder that gives parents an extra hand, all the while enhancing feeding time. This newfound flexibility makes way for parents to integrate storytime into these intimate moments, enjoy family meals, or simply a helping hand to massage and caress their baby.
Swabbies is an all-natural diaper cream — we know how important it is to know exactly what goes into your baby’s products, so we took the mystery out of diaper cream. Swabbies is totally organic and works instantly to provide soothing relief for your little one.
Drop It Baby-A suction cup ring chain that attaches to toys, bottles, and more that finally ends the "Drop It Game" keeping it all off dirty floors.
Ava The Elephant- is a singing medicine dispenser that has helped millions of children take their unwanted medicine.
The Market
The market for baby care products in 2021 is currently $70.52B and is expected to continue to grow by 6.2% CAGR to 88 Billion by 2027.
This market’s sustained growth has been characterized in recent years by a shift away from big global brands and parents are seeking out higher quality products with fewer chemicals.
Better Family’s products are especially appealing to today's modern parents that are working from home.
Our Traction
Better Family’s proprietary products have been met with massive enthusiasm in the marketplace. We are currently available in these large retailers Walmart, Buy Buy Baby, Burlington, Bed Bath & Beyond, and Amazon. Two of our patented products the Beebo and Ava The Elephant have both appeared on Shark Tank and received deals.
The Beebo, Swabbies, Drop It Baby, and Ava The Elephant are trademarked and patented. Swabbies and Drop It Baby both completed successful crowdfunding campaigns; Swabbies on Indiegogo and Drop It Baby on Kickstarter.
What We Do
Our flagship products are designed with parents, grandparents, and children in mind — offering better solutions while giving babies the best care possible.
Beebo gives parents a free hand during feeding time thanks to a unique rotating bottle holder. The design holds the bottle at the perfect angle for your baby while resting on either shoulder. This way holding a book for story-time is no longer such a struggle.
Swabbies take the mess out of diaper changing. Our patented applicators are pre-filled with Swabbies Supreme Diaper Cream, perfect for single-handed, mess-free application. Parents these days don’t have a minute to spare, so finding a product that cuts down on time while ensuring the safety and health of their babies is a no-brainer.
Drop It Baby attachable teethers are squishy, colorful, and BPA-free, each is interactive and safe for your child. The suction cup base with attached ring chain allows for their favorite items to be readily accessible off dirty floors while keeping your hands free. With our handy attachments which safely stretch over and secure objects of various sizes like a bottle, sippy cups, electronics, and toys.
Ava the Elephant is a Singing Medicine Dispenser that is designed to make medicine time easier. The adorable design of Ava, plays and sings encouraging music. The ability to dispense medicine one-handed makes it quick and easy. The product comes with Ava the Elephant as well as a 2 tsp (10ml) BPA-free medicine dispenser, and sound unit (including batteries).
The Business Model
We employ a multi-pronged system to distribute our products through retailers, email & digital marketing, baby registries, trade shows, and onsite promotions.
The Beebo has a 243% markup on retail sales and 105% markup on wholesale sales with an average wholesale order of $179.00.
Swabbies has a 148% markup on retail sales and 75% markup on wholesale sales with an average wholesale order value of $176.00.
Drop It Baby has 320% markup for retail sales and 110% markup on wholesale sales with an average wholesale order of $270.00.
Ava The Elephant has a 243% markup on retail sales and 105% markup on wholesale sales with an average wholesale order $358.00.
How We Are Different
While there’s no shortage of options for today's busy parents to choose from, we believe our focus on Making Parenting Easier with high-quality innovative baby care products that add value to the lives of parents, grandparents, and children set us apart.
Beebo is specially designed to allow for free-hand bottle-feeding, allowing parents to use that extra hand for any number of things to enhance their feed experience.
Unlike our competitors, who sell creams in messy tubes, jars, and sprays, Swabbies comes pre-filled in a mess-free disposable applicator — perfect for on-the-go diaper changes.
Drop It Baby is a suction cup base with an attached ring chain allowing for their favorite items to be readily accessible and off dirty floors while keeping your hands free.
Ava The Elephant is a singing medicine dispenser with a BPA Free 10ML syringe.
The Vision
Using our considerable exposure from appearances on Shark Tank and similar shows like Dr.OZ, as well as partnerships with key players like Walmart, Amazon, Amazon Global, and Buy Buy Baby, we intend to grow our brand to be recognized in the baby care market as a premier premium brand.
Better Family has a growing line of proven patented products that are transforming the baby care industry. We are on the path to building the next giant baby care business.
Our Team
Martin Hill, JoyLynn Anderson Waganer, Tiffany Krumins & Carman Cook- Campbell
A Solid founding team advised by industry insiders:
President and CEO Carman Cook-Campbell has almost three decades of experience as an entrepreneur, as well as in sales and marketing.
Joining Carman on the Board is CFO Sarah Hill , Secretary Sharon Franklin, Marketing Director Tara Heath, Directors Martin Hill, and JoyLynn Waganer, Tiffany Krumins and Medical Advisor Dr. Anthony Russell.
Our advising team is a stellar group of industry insiders and established names with excellent track records. This includes Mindee Hardin, founder, and inventor of Boogie Wipes, which was sold to Proctor & Gamble and Sarah Shaw, business consultant and entrepreneur to the stars.
Tiffany Krumins the inventor and founder of Ava The Elephant has recently joined the Better Family team as a full-time consultant.
Why Invest
Parents want to know the ingredients and materials that their baby products are made of.
Better Family Inc. is an incubator company to speed the growth of its current portfolio of 5 Patented Baby Products. Their parent-focused products have been invented by parents for parents by providing simple solutions that they commonly face every day. All provide a “freehand” or provide a “helping hand” to the parent, grandparent, or caregiver.
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Company | : | Better Family, Inc |
Corporate Address | : | 20093 E.Pennsylvania Ave, Ste 3, Dunnellon, FL 34432 |
Offering Minimum | : | $9,999.99 |
Offering Maximum | : | $1,069,998.93 |
Minimum Investment Amount(per investor) | : | $500.00 |
Offering Type | : | Equity |
Security Name | : | Class A Common Stock |
Minimum Number of Shares Offered | : | 6,993 |
Maximum Number of Shares Offered | : | 748,251 |
Price per Share | : | $1.43 |
Pre-Money Valuation | : | $4,965,220.26 |
COVID Relief
This offering is being conducted on an expedited basis due to circumstances relating to COVID-19 and pursuant to the SEC’s temporary regulatory COVID-19 relief set out in Regulation Crowdfunding §227.201(z).
Expedited closing sooner than 21 days
In reliance on Regulation Crowdfunding §227.303(g)(2) A funding portal that is an intermediary in a transaction involving the offer or sale of securities initiated between May 4, 2020, and August 31, 2020, in reliance on section 4(a)(6) of the Securities Act (15 U.S.C. 77d(a)(6)) by an issuer that is conducting an offering on an expedited basis due to circumstances relating to COVID-19 shall not be required to comply with the requirement in paragraph (e)(3)(i) of this section that a funding portal not direct a transmission of funds earlier than 21 days after the date on which the intermediary makes publicly available on its platform the information required to be provided by the issuer under §§227.201 and 227.203(a).
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.
Time-Based:
Friends and Family Bonus
Invest within the first 72 hours and receive an additional 25% bonus shares*
Super Early Bird Bonus
Invest within the first 10 days and receive an additional 20% bonus shares*
Early Bird Bonus
Invest within the first 30 days and receive an additional 15% bonus shares*
*Investments made within the first 30 days for the “Friends and Family Bonus”, "Super Early Bird Bonus" and the “Early Bird Bonus” cannot combine perks with any other bonus share offer. If an investment is made within the first 30 days, the best, and only, the bonus offer will apply.
Amount Based Perks:
$750+ 15% lifetime discount on any Better Family products ordered from company websites.
$1,000+ 20% lifetime discount on any Better Family products ordered from company websites.
$1,250+ 10% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.
$1,500+ 15% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.
$1,750+ 20% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.
$2,000+ 25% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.
$2,500+30% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.
$5,000+ 35% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.
*All perks occur when the offering is completed.
The 10% Bonus for StartEngine Shareholders
Swabbies Tech. Inc, will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $1.43 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $143. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
CLOSING IN 21 DAYS...LAST CHANCE TO INVEST
OR TO INVEST MORE!!
OFFERING CLOSING AT THE $1.43/SHARE PRICE
HERE IS YOUR CHANCE TO INVEST OR INVEST MORE AT THIS PRICE!
Call To Action Reasons to invest now or to invest more:
"No More Extensions"!!!
This Offering Will Be Ending Soon!
Don't Be Left Behind On The Fence.....
Invest NOW !!!
"THE MAN BOOB" aka The Beebo
CLICK HERE TO WATCH EPISODE CLIP
Terry Bradshaw showcases The Beebo on his show The Bradshaw Bunch airing Sundays on E! . On the season 2 finale episode the former NFL player and commentator refers to the Beebo as "The Man Boob" as he sells the idea to his son-in-law an expectant father with Terry's daughter.
[The following is an automated notice from the StartEngine team].
Hello! Recently, a change was made to the Better Family offering. Here's an excerpt describing the specifics of the change:
Issuer is extending campaign
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
Better Family Inc's 2021 Year Review
Our Biggest Achievements:
*VIR Places first order with Better Family Inc
*Joylynn Waganer joined the board as a Director
*Ava the elephant joins Better Family's Line of Products
*Better Family’s Products Featured for “Mom’s On The Go” and “Busy Mom’s” in major cities across the US.
*AVA the elephant is Available for Presales!
*The Beebo Launches Internationally On Amazon's Global Store
*Sarah Shaw joins the team as a product and business consultant.
*The Beebo goes global in South Africa
*Semi-finalist for Pepperdine most fundable COMPANY... TOP 100
*Ava coming to Publix
* The Beebo in New Zealand
*Better Family Inc's Acquisition of Ava The Elephant
* The Beebo in Australia!
* Reaching 800,000 on StartEngine!!!
*TjMaxx and Marshalls purchase Drop it Baby for several locations across the nation!
[The following is an automated notice from the StartEngine team].
Hello! Recently, a change was made to the Better Family offering. Here's an excerpt describing the specifics of the change:
Issuer is extending campaign
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Better Family has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Better Family be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
IT'S A BIG DEAL!!!
Better Family , Inc. signs an agreement with
http://www.dealpartners.com/sales-channels/
Deal Partners works with manufacturers, distributors, and retailers to create mutually beneficial sales relationships. Our approach allows manufacturers to choose the most effective platform to place their products, utilizing sell-through strategies across multiple channels including regional retail, e-tail, TV shopping and export.
50% OFF
Black Friday Sale!!
50 % off Select Better Family Products at:
Use Promo code:
*Offer good ONLY on 11/25/21 on these Select Products mentioned
As the CEO of Better Family , Inc. I am so grateful and honored to announce that Better Family made it to the top 100 out of 3500 companies that were invited into the competition.
Carman Cook-Campbell, CEO
Announced LIVE today.....Watch Video Below:
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