Better Family
Making Parenting Easier
Dunnellon, FL
Consumer Products
Manufacturing
Swabbies Tech, Inc. dba Better Family offers two patented products that make the lives of parents and babies better, by enhancing feeding and changing time. With Swabbies, a no-mess, organic diaper cream, and Beebo, the one-handed baby feeder, on-the-go parents can use these products to improve their time spent with their kids.
$511,482
raised
1,517
Investors
$4.97M
Valuation
$1.43
Price per Share
$147.29
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
22
Days Left
Rewards
Get rewarded for investing more into Better Family:
$147+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$300+
Investment
15% Product Discount
Receive 15% lifetime discount on any Better Family products ordered from company websites.
$400+
Investment
20% Product Discount
Receive 20% lifetime discount on any Better Family products ordered from company websites.
$500+
Investment
10% Bonus Shares and 20% Product Discount
Receive 10% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.
$650+
Investment
15% Bonus Shares and 20% Product Discount
Receive 15% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.
$800+
Investment
20% Bonus Shares and 20% Product Discount
Receive 20% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.
$1,000+
Investment
25% Bonus Shares and 20% Product Discount
Receive 25% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.
$2,500+
Investment
30% Bonus Shares and 20% Product Discount
Receive 30% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.
$5,000+
Investment
35% Bonus Shares and 20% Product Discount
Receive 35% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.
Reasons to Invest
Beebo impressed the Sharks on Shark Tank so much that they made a deal with Lori Greiner & Ashton Kutcher
50% of babies will experience diaper rash at some point this 1.4 Billion dollar cream market creates a huge market for Swabbies cream products
Better Families products are sold in Walmart, BuyBuyBaby and Amazon with international distribution plans for “The Beebo” underway
“Make every moment with your baby the best it can be”
Smarter Parenting Solutions
Better Family opens up a world of possibilities for parents with two patented products
The Beebo is a free-hand bottle holder that gives parents a free hand, all the while enhancing feeding time. This newfound flexibility makes way for parents to integrate storytime into these intimate moments, enjoy family meals, or simply an extra hand to massage and caress their baby.
Swabbies is an all-natural diaper cream — we know how important it is to know exactly what goes into your baby’s products, so we took the mystery out of diaper cream. Swabbies is totally organic and works instantly to provide soothing relief for your little one.
The Market
Millions of babies get diaper rash each year
The market for baby care products is worth almost $74B worldwide, with $1.4B being made up by the diaper rash cream segment.
This market’s sustained growth has been characterized in recent years by a shift away from the global behemoths like Johnson & Johnson, toward smaller health-conscious brands with fewer chemicals.
Our Beebo product is especially appealing to stay-at-home Dads, who make up 24% of our Millennial target market.
Our Traction
Two patented products, from Shark Tank to Walmart
Our proprietary products have been met with massive enthusiasm in the marketplace. We’ve landed deals with huge retailers like Walmart and Buy Buy Baby, and even appeared on Shark Tank — where Sharks Lori Greiner and Ashton Kutcher made a deal with Martin Hill and his product “The Beebo”.
Better Family’s products The Beebo and Swabbies are trademarked and patented with Swabbies recently completing a successful crowdfunding campaign on Indiegogo.
What We Do
Parenting is hard enough — Better Family is here to give you a helping hand
Our flagship products are designed with both parents and children in mind — making better parenting solutions for Mom & Dad while giving babies the best care possible.
Beebo gives parents a free hand during feeding time thanks to a unique rotating bottle holder. The design holds the bottle at the perfect angle for your baby while resting on either shoulder. This way holding a book for story-time is no longer such a struggle.
Swabbies take the mess out of diaper changing. Our patented applicators are pre-filled with Swabbies Supreme Diaper Cream, perfect for single-handed, mess-free application. Parents these days don’t have a minute to spare, so finding a product that cuts down on time while ensuring the safety and health of their babies is a no-brainer.
The Business Model
Up to 243% Markup in Retail
We employ a multi-pronged system to distribute our products through retailers, email & digital marketing, baby registries, trade shows, and onsite promotions.
The Beebo has a 243% markup on retail sales and 105% markup on wholesale sales with an average wholesale order of $179.00.
Swabbies has a 148% markup on retail sales and 75% markup on wholesale sales with an average wholesale order value of $176.00.
How We Are Different
Our unique designs are patent-protected
While there’s no shortage of options for today's busy parents of baby care products to choose from we believe our focus of Making Parenting Easier with healthy values and natural products that add value to the lives of parents, grandparents, and children, sets us apart.
Beebo is specially designed to allow for free-hand bottle-feeding, allowing parents to use that extra hand for any number of things to enhance their feed experience.
Unlike our competitors, who sell creams in messy tubes, jars, and sprays, Swabbies comes pre-filled in a mess-free disposable applicator — perfect for on-the-go diaper changes.
The Vision
We want to be recognized as the go-to partner for parents looking for Better Products for their kids
Using our considerable exposure from appearances on Shark Tank and similar shows, as well as partnerships with key players like Walmart and Buy Buy Baby, we intend to grow our brand to be recognized in the baby care market as a premier premium brand.
Our Team
Solid founding team advised by industry insiders
Solid founding team advised by industry insiders:
President and CEO Carman Cook-Campbell has almost three decades of experience as an entrepreneur, as well as in sales and marketing.
Joining Carman on the Board is CFO Paula D’Onofrio, Secretary Sharon Franklin, Marketing Director Tara Heath, Directors Martin, and Sarah Hill, and Medical Advisor Dr. Anthony Russel.
Our advising team is a stellar group of industry insiders and established names with excellent track records. This includes Mindee Hardin, founder, and inventor of Boogie Wipes, which was sold to Proctor & Gamble.
Why Invest
Today's Parents are busier and they need time-saving smart products for their babies every day.
The trend toward organic, natural alternatives for baby products is just getting started.
Today's modern parent needs to know the ingredients going into all of their baby products, they want more from their bottle-feeding experience. Freeing up a hand during feeding time or while changing a diaper truly changes the game for millions of parents and their babies, allowing them to focus on the things that matter.
In the Press
Entrepreneur Elevator Pitch
January 1, 2017
Entrepreneur Elevator Pitch Season 5 Episode 4: 'Things Are Not Always Going to Go According to Plan'
Offering Summary
Company | : | Swabbies Tech, Inc. |
Corporate Address | : | 11150 North Williams St, #8-109, Dunnellon, FL 34432 |
Offering Minimum | : | $9,999.99 |
Offering Maximum | : | $1,069,998.93 |
Minimum Investment Amount(per investor) | : | $147.29 |
Terms
Offering Type | : | Equity |
Security Name | : | Class A Common Stock |
Minimum Number of Shares Offered | : | 6,993 |
Maximum Number of Shares Offered | : | 748,251 |
Price per Share | : | $1.43 |
Pre-Money Valuation | : | $4,965,220.26 |
COVID Relief
This offering is being conducted on an expedited basis due to circumstances relating to COVID-19 and pursuant to the SEC’s temporary regulatory COVID-19 relief set out in Regulation Crowdfunding §227.201(z).
Expedited closing sooner than 21 days
In reliance on Regulation Crowdfunding §227.303(g)(2) A funding portal that is an intermediary in a transaction involving the offer or sale of securities initiated between May 4, 2020, and August 31, 2020, in reliance on section 4(a)(6) of the Securities Act (15 U.S.C. 77d(a)(6)) by an issuer that is conducting an offering on an expedited basis due to circumstances relating to COVID-19 shall not be required to comply with the requirement in paragraph (e)(3)(i) of this section that a funding portal not direct a transmission of funds earlier than 21 days after the date on which the intermediary makes publicly available on its platform the information required to be provided by the issuer under §§227.201 and 227.203(a).
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.
Time-Based:
Friends and Family Bonus
Invest within the first 72 hours and receive an additional 25% bonus shares*
Super Early Bird Bonus
Invest within the first 10 days and receive an additional 20% bonus shares*
Early Bird Bonus
Invest within the first 30 days and receive an additional 15% bonus shares*
*Investments made within the first 30 days for the “Friends and Family Bonus”, "Super Early Bird Bonus" and the “Early Bird Bonus” cannot combine perks with any other bonus share offer. If an investment is made within the first 30 days, the best, and only, the bonus offer will apply.
Amount Based Perks:
$300+ 15% lifetime discount on any Better Family products ordered from company websites.
$400+ 20% lifetime discount on any Better Family products ordered from company websites.
$500+ 10% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.
$650+ 15% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.
$800+ 20% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.
$1,000+ 25% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.
$2,500+30% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.
$5,000+ 35% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.
*All perks occur when the offering is completed.
The 10% Bonus for StartEngine Shareholders
Swabbies Tech. Inc, will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $1.43 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $143. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.
Irregular Use of Proceeds
The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Inter company debt or back payments. Vendor payments.
Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$102,374.00
USD
$103,133.00
USD
Cash And Cash Equivalents
$11,184.00
USD
$5,363.00
USD
Accounts Receivable
$38.00
USD
$114.00
USD
Short Term Debt
$82,124.00
USD
$52,199.00
USD
Long Term Debt
$0.00
USD
$0.00
USD
Revenues And Sales
$41,839.00
USD
$555.00
USD
Costs Of Goods Sold
$27,471.00
USD
$42,961.00
USD
Taxes Paid
$0.00
USD
$0.00
USD
Net Income
-$88,432.00
USD
-$142,451.00
USD
Risks
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
Updates
Notice of Funds Disbursement
7 days ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Better Family has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Better Family be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
RED BRICK RETAIL SALES MANAGEMENT COMPANY PRESENTS BETTER FAMILY'S COMPLETE LINE OF PRODUCTS
9 days ago
BETTER FAMILY ANNOUNCED today that they have recently engaged Red Brick Retail to market and sell the company's 3 patented products. Red Brick Retail is a hard-working, results- focused brand growth company, based out of Salt Lake City, Utah.
Red Brick launches unique and innovative consumer products and brands into retail stores worldwide.
The Red Brick team of 13 wholesale account specialists, has many years of experience and access to thousands of contacts throughout the industry, Red Brick Retail also offers a wealth of knowledge and advice for future planning.
As wholesale account specialists, they bring the highest level of value and service to the retailers they work with. Their professional team provides us with the expertise needed to do business successfully in all divisions of retail both domestically and internationally.
As we all know Strategic planning is a key to successful sales management. Each plan is reviewed on a regular basis to ensure that we have a healthy balance of customers and accounts are in place to meet Better Family’s goals and objectives.
Our belief is that today’s consumers have come to expect near instant delivery of their purchase once made. This trend makes effective Pipeline Inventory Management an increasingly important role in our sales strategy, Red Brick Retail also excels with inventory management aiding our ability to smoothly grow while keeping inventory at safe levels.
Knowledge of the products they sell is critical. They often visit customer’s facilities for tours and formal education, so they are knowledgeable about the products they sell.
Red Brick is an experienced professional team providing their clients with the knowledge needed to do business successfully in all divisions of retail both domestically and internationally.
Better Family Team
VIR places first Purchase Order with Better Family
16 days ago
“Better Family’s Partnership with VIR Ventures bears fruit'' stated Carman Cook-Campbell our partnership with VIR ventures has been an excellent fit and we just accepted their first P.O. for two colors of our Beebo. The order will be shipped and stored at Amazon’s distribution Warehouses’ for further delivery to prime and other purchasers.
Better Family products are being systematically added to the multiple web platforms as they are revised by the VIR Team for optimum performance. The first of Better Family’s products introduced is our Beebo.
VIR’s merchandising expertise through more than 16 different platforms as they handle all aspects of customer service and follow up as well as fulfillment has been a huge benefit and complement to the company’s other branding and marketing efforts. They handle all the online advertising and will continue to improve the proper placing of our products amongst all the different platforms.
Amazon E-commerce sales fulfilled from VIR’s Inventory.
The VIR partnership assists Better Family by increasing inventory levels across the board and by providing our customers with excellent customer service they deserve. VIR platform sales will be fulfilled from their own inventory thereby assisting Better Family’s growth objectives.
VIR ventures is a Texas company that was established in 2013 as an online retailer. Their products span across many categories and they personally source all products they represent directly from manufacturers and authorized distributors. They currently handle many well-known brands and offer more than 1/2 million products to their customer base.
They are proud that they have ratings of 100% for more than two years in a row, and they continue to provide excellent customer service and have been a top seller on Amazon for the last three years.
VIR's goal is to make the customer shopping experience quick, easy, and most importantly… affordable.
Stay tuned for more updates,
Sincerely,
Carman Cook-Campbell
CEO, President
Better Family FAQ'S
22 days ago
Better Family Inc. has received many interesting questions, some about our StartEngine campaign and others about our efforts to become a leader of Patented baby care products that make the lives of parents easier and have longevity in the retail market for investor security.
Here we aim to answer several frequently asked questions to provide clarity regarding customer and investor inquiries to provide deeper insight into Better Familys Capital raise as well as our line of products: The Beebo, Drop it Baby, and Swabbies.
StartEngine investment campaign,
Campaign Questions
What is a crowdfunding campaign?
Crowd funding began with the JOBS Act in 2016, Regulation VF was established so anyone regardless of wealth, can invest in private businesses, that provide their financial information and full disclosure (as would a public company) that they could register online through a SEC-registered broker dealer and raise capital from (the crowd) through funding portals like StartEngine.
Equity crowdfunding through Reg CF allows new companies to access capital for growth early on from the crowd through the sale of either equity, debt etc.
Why did Better Family use Start Engine’s Platform to launch its Reg CF ?
StartEngine is one of the largest equity crowdfunding platforms in the US. They are backed by Mr. Wonderful (Kevin O’Leary from Shark Tank) and have raised over $250M for over 375 businesses to date. With 275K+ registered investors, we believe that StartEngine is a pioneer in online capital raising registrations of both Reg ‘A’ and may be the stand alone leader of Reg CF crowdfunding campaigns.
Why invest in SE Sponsored companies?
Through the StartEngine platform, investors are provided current financials that give the investor important information that is accurate and reviewed by the SEC . interesting early-growth companies are now available to the average investor as they have never been available before.
You are buying a piece of a company and helping it grow. In time, you may make a profit on your investment if the company grows and becomes more successful, and your investment holdings become worth more. (StartEngine)
How was Kickstarter used by Swabbies and Dropitbaby
Kickstarter raises capital different from a Reg CF. On Kickstarter the investors are sponsors that are Pre-Purchasing company products to be delivered to the buyer at a later date. In most cases the money prepaid is used for the manufacture of the company's product. The advantage to the buyer is they get to help a company initiate manufacture of their product and are the first ones to get that product at a deep discount from the later normal retail price.
Both Swabbies and Dropitbaby have successfully used this type of platform for in excess of $30,000 each and have delivered to their backers as promised.
Why raise capital if you did a deal on Shark Tank?
When the episode of Shark Tank aired, Martin hill had asked for an investment of $250,000 for 30 percent equity in his company.
Ashton and Lori were to split it 15 percent each... However, after the show aired the deal was re-negotiated. The new agreement was a promotion agreement to drive internet sales and help brand the product. Both Lori and Ashton did assist the Beebo in garnering sales from website traffic and we still enjoy a cordial relationship with the through our director Martin and his wife Sara.
The agreement between Martin and the Sharks expired prior to Swabbies Tech., Inc. acquiring the Beebo.
Is my investment in Swabbies, The Beebo, or Drop It Baby when investing with Better Family?
When you invest in Better Family Inc., through SE’s Platform you own all three brands. The Beebo, Swabbies, and Drop it Baby and any other products added in the future.
Do I receive any perks for making a specific investment?
If you invest $300 or more in Better Family Inc. you will receive a lifetime discount on all Better Family products and larger investments receive additional perks. The lifetime discount is on ALL current and future products. As an investor discounts will be honored when shared with a family member. There is always someone you know with a baby!
When will investors see a return on investment?
Our goal is to hopefully pay dividends in the future however they will be based on the company's future profits. During the immediate future all company profits will be used to fuel the companies growth objectives. Please look for updates in your email as well as on your website at www.betterfamilyinc.com.
Can I sell my shares or trade my shares?
Better Family Shares cannot be sold in the open market at this time. Once the offering has officially closed Better Family’s board is considering filing for approval to trade the company's shares on the Start Engine Trading Platform.
Are you going public?
No current plans
Better Family Product Questions
Do you have any products you will be adding to the Better Family brand in the future?
We are always presented with new products to potentially add to our existing line.
At Better Family, our plan is to selectively add products that make parenting easier. Our most recent acquisition of Drop It Baby is a perfect example. Drop It Baby is a unique well accepted baby product that can be slotted into our existing distribution channels and we can manufacture with stronger margins due to our contacts and purchasing power.
Drop It Baby attachable teethers are squishy, colorful, and BPA-free, each is interactive and safe for your child. The suction cup base with attached ring chain allows for their favorite items to be readily accessible off dirty floors while keeping your hands free.
Related Article: Better Family Acquires Drop It Baby, Inc.
Why would I need The Beebo product...can't I just breastfeed?
The main reason is it will provide a free hand for cooking ,eating, reading a story. And it also benefits those who cannot breastfeed... i.e men, aunts and uncles, grandparents, caregivers, handicapped etc. For instance, fathers who want to be involved with feedings can especially when moms want a break.
Related Article: The Beebo and Swabbies are Helping Parents Globally!
Did the Sharks actually invest in The Beebo?
NO They do not presently own stock in Better Family and were only engaged in past marketing efforts
Related Article: The Beebo’s Substantial Growth Since Shark Tank
We appreciate any and all feedback from our investors and customers alike. We invite you to visit our website or our social media accounts to stay up to date on all Better Family Inc. progress.
Notice of Funds Disbursement
about 1 month ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Better Family has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Better Family be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Beebo, Drop It Baby and Swabbies showcased on National TV Networks
about 1 month ago
Better Family’s Products Featured As “must have” Holiday Gifts
Better Family announced today that all three of the company’s patented products have been showcased on national TV Networks this December in major cities across the nation.
There have been five segments with Megan Thomas Head that have recently aired on the following major TV Networks (**audiences reached below) :
- Raleigh NC-WNCN CBS 17 My Carolina (video clip below)
- Tampa Bay, FL-WFTS ABC Tampa Bay Morning Blend ( video clip above)
- Portland, OR-KATU ABC 2
- Houston, Tx- KIAH CW39 Houston
- Las Vegas, NV- KSNV News 3 Las Vegas
Megan hit some excellent talking points including, Better Family Inc. offers three patented products that make the lives of parents and babies better, Swabbies is a no-mess, organic diaper cream, the Beebo is a one-handed baby feeder, and Drop It Baby is a suction cup ring chain that ends the “Drop It Game” and these products are perfect for on-the-go parents.
“This is the first time that all three brands were showcased together said Campbell, a proud moment to see them received so well by our customers and the public.
We have received a lot of positive feedback from those audiences as well as retail orders for all three products.
All Three of Better Family’s products were designed by parents for parents, making todays parenting easier… in addition they are patented for solid future corporate growth and investor protection and peace of mind.
**The viewership for each network was :
- WNCN CBS 17 Raleigh was 28,724 and the UMV for CBS 17 is 183,252
- WFTS ABC Tampa Bay was 36,242, and the UMV for WFTS ABC Action News is 340,282
- KIAH CW39 Houston was 37,120 and the UMV for CW39 is 65,001
- KSNV News 3 Las Vegas was 28,122 and the UMV for News 3 Las Vegas is 376,709
Happy Holidays,
The Better Family Team
Better Family Prepares Delivery of Swabbies Indiegogo Orders
about 2 months ago
Better Family Inc. announced today that its Swabbies division received inventory of its Pre-filled applicators and it will begin preparing deliveries to complete their Indiegogo orders.
Carman Cook-campbell President said, “I would like to personally thank each, and every Indiegogo sponsor and we are happy to make their long-awaited deliveries.” Swabbies completed the Indiegogo campaign October 2019 preselling approx. $32,000 dollars of their Supreme Diaper Cream with special pricing.
Indiegogo supporters purchased Jars, applicators, gift set boxes and wands. All of this took place prior to the acquisition of Beebo and the company’s name change to Better Family Inc. and our most recent acquisition of Drop It Baby.
https://www.indiegogo.com/projects/swabbies-diaper-cream-pre-filled-applicators-to-go/
MORE ABOUT BETTER FAMILY
Better Family sells three products that make the lives of parents and babies better, by enhancing feeding, changing time and playtime. With Swabbies, a no mess, organic diaper cream, The Beebo, the free-handed baby feeder, and Drop It Baby a free hand suction cup tethering device to keep bottles and toys off floors and accessible to your child now on the go parents can use these products to improve time spent with their kids.
THE BEEBO
Created by inventor and Father Martin Hill, The Beebo is a free hand bottle holder designed to enhance feeding time with your baby. The Beebo can be placed over either shoulder, insert your baby's bottle, and rotate to find the perfect feeding angle. All materials are BPA- free, lead -free, PVC- free and phthalates -free. The Beebo fits just about any bottle on the market due to its soft flexible durable design. Martin Hills Beebo, is a Shark Tank company, which helped launch the product into Walmart's nationwide.
SWABBIES
Swabbies is the maker of this unique patented diaper cream delivery system. “Like us for applicator love us for our cream said Carman Campbell inventor and founder. Swabbies supreme diaper cream is the only all-natural diaper rash remedy that comes in a Disposable pre-filled applicator. Just pinch, squeeze, apply and discard. I highly recommend our Swabbies Supreme diaper rash remedy amongst all others.”
Swabbies Applicator
The Swabbies, a patented, single hand prefilled applicator features a squeeze tube with a breakable neck that when pinched allows the cream to flow through the latex free sponge at the end for a mess free application. Parents, Grandparents and Caregivers can now apply rash cream without using their physical hand leaving the other hand free and clean.
Swabbies currently offers several products — A jar, a two-pack of prefilled applicators and a combo set containing both products. In addition, they are currently developing new products to add to this line up. It is convenient, effective and the safest Diaper rash cream applicator available in today’s market.
DROPITBABY
Drop It Baby attachable tethers are squishy, colorful, and BPA-free, each is interactive and
safe for your child and allows for their favorite items to be readily accessible off dirty floors
while keeping your hands free. With our handy attachments like a bottle and cup holder
which safely stretch over and secure bottles of various sizes.
For more news and company updates, be sure to follow Better Family on our social media platforms: Instagram, Facebook, and LinkedIn along with checking in on our website for more information!
Better Family Milestones 2020
about 2 months ago
Better Family, Inc. Milestones 2020
We at Better Family would like to wish everyone a safe and happy holiday season, and a healthy and prosperous New Year.
It has indeed been an exciting year for our company despite COVID-19 related slowdowns. The company has grown, sales are now above pre-COVID-19 levels with marketing and inventories of all products in place management believes that 2021 could be the company’s best year ever.
Carman Cook-Campbell
CEO, President
Here are some of this year’s highlights
Swabbies Tech Acquirers the Beebo and changes name to Better Family Inc.
Swabbies Tech DBA Better Family is Approved to raise $1,070,000 on Start engine.
Better Family now has 1200 + shareholders and has raised over $400,000 in capital.
MORE MILESTONES
Better Family creates Special Edition Purple Beebo - and Reorders all four Beebo colors new inventory will arrive in approximately four weeks.
Burlington Beebo Order - Better Family Inc. announced that they received an initial order for 600 Teal Beebo's from Burlington stores, Inc. Burlington NYSE symbol “BURL” for their Baby Depot Departments. This Is Better Family’s first order with Burlington for their Baby Depot’s. The Baby Depot is a department within the respected Burlington retailer of popular quality baby products at reasonable prices. They have 727 stores in the USA, product has been delivered and Teal Beebo's are now available in select Burlington locations.
Larger Office Space to accommodate growth - Better Family moved into a larger office facility. The new office has our trade show booth set-up INSIDE that is used for virtual trade shows and was used for the ABC Show mentioned below. BF now has space for employee expansion and some inventory storage for sampling needs.
ABC Show - attended the big industry show virtually live via Zoom-set-up booth in the office and demonstrated all three products
Better Family has 3 new international Beebo distributors – The Selling Bros. in Costa Rica, Isa & Kate in Dominican Republic and Soft Coffee in South Africa.
Partnership agreement with VIR Ventures – Better Family has passed responsibility to its e-commerce partner and distributor VIR Ventures management and marketing of our brands on Amazon, Walmart, and their various platforms.
Acquired Drop It Baby – DIB is a patent pending product , developed by mother and inventor Joylynn Waganer that stops the "Drop It Game" with young children by keeping toys, teethers, and sippy cups off of dirty floors safe and clean from germs that may exist there. JoyLynn Waganer the inventor and founder has recently also joined Better Family’s Board as a director.
Walmart for Swabbies – Swabbies supreme diaper cream has just completed the Set-up of their new vendor account and we will now receive and accept PO's directly from Walmart for our patented pre-filled disposable applicators and jars.
Prego Expo in Tampa – Better Family recently attended the Prego Expo in Tampa showcasing all three brands. The Beebo, Swabbies Cream, and Drop It Baby products were presented and demonstrated to new mothers and parents to be…
Warehousing and distribution Consolidation - FSI our warehouse and distribution center is now set-up to distribute and fulfill orders of all three products, this will save time and money as the company grows.
USA Today-Modern Woman Magazine – Our Beebo and Swabbies products were featured in the November holiday issue of Modern Woman Magazine
TV Network Segments-during the holidays
Better Family’s products will be Showcased live in December on the following networks:
Houston - TX-KHOU Great Day Houston
Tampa - WFTS-ABC Morning Blend
Portland - KATU-ABC Afternoon Live
Las Vegas - KLAS CBS 8 News Now
Raleigh - WNCN CBS 17
Koala Kare branding – BF board in discussions with Koala Kare regarding potential brand partnership with Swabbies Cream.
Sales Team expansion – we are interviewing potential companies that specialize in sales and marketing to represent all brands effectively to new buyers and distributors of Big Box retail
Outside Marketing team – outsourced digital marketing team to create ads, write social media posts on our social media platforms, organize email marketing, and write blogs.
Swabbies Inventory- will be receiving inventory to ship close out the remaining IndieGoGo orders in December.
Thank you for your continued support,
Better Family Team
Company Links:
Notice of Funds Disbursement
about 2 months ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Better Family has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Better Family be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Better Family Acquires Drop It Baby, Inc.
2 months ago
Dunnellon Florida November 17, 2020 Better Family announced the acquisition of Drop It Baby, Inc. adding another baby product to the Better Family line of patented products.
Drop It Baby is a unique item that was invented and developed by JoyLynn Waganer, mother of 4 and the entrepreneur behind this patent pending product. A product that Carman Cook-Campbell, President of Better Family knew would resonate with their customer base and would be a great addition to the companies products that focus on making parenting easier.
Carman said “With Drop It Baby your child’s favorite items are easily tethered to durable rings that attach to a suction anchor. Drop It Baby’s line accessories for the Drop It Baby are cute lovable teethers i.e. Giraffe, Turtle, Duck, Racoon, Penguin, Cow, Snake, Elephant, Koala Bear, Owl, and Snowflake.
Carman Cook-Campbell stated this is a tremendous opportunity for Better Family. Drop It Baby is a turnkey company with a solid customer base and distribution network that we at Better Family will be able to leverage to increase sales immediately. The product has been well accepted and is currently selling on Amazon.com and Walmart.com and will now be offered to all our other retailers that sell Beebo and Swabbies Cream.
MORE ABOUT DROPITBABY
Drop It Baby attachable tethers are squishy, colorful, and BPA-free, each is interactive and safe for your child. The suction cup base with attached ring chain allows for their favorite items to be readily accessible off dirty floors while keeping your hands free. With our handy attachments like a bottle and cup holder, and electronics or teeters, which safely stretch over and secure objects of various sizes.
ACQUISITION HIGHLIGHTS
Better Family acquired 100% of the company in a stock for stock transaction at 25,000 shares of Better Family common stock
and is purchasing the existing Drop It Baby inventory at the cost of goods for $35,000 that will be paid for as sold.
In addition, Better Family assumed Drop It Baby’s SBA loan in the amount of $16,700.00 which payments begin in June 2021.
MORE ABOUT DROPITBABYS INVENTOR JOYLYNN
Mother of 4 An entrepreneur at heart JoyLynn is the creator of a unique patent pending baby product called Drop It Baby.
With 2 twins she lives in St. Louis with her husband Brian where she has led a successful career as a licensed clinical social worker and behavior analyst.
After receiving her MBA, she was able to create and grow an autism program nationwide for a large insurance company. JoyLynn's passion for helping individuals with special needs, supporting others to realize their goals. Inventor and mother Joy Lynn had twins born early and her husband Brian was diagnosed with Pulmonary Arterial Hypertension. Spending time in the NICU and transitioning the kids’ home it was clear that JoyLynn’s family had some extra challenges ahead.
Traveling more often with the kids it became clear how important it was to keep germs away from the twins, and those germs seemed to be everywhere.
Being a very social family, we wanted to be out and about but needed to find a solution to the constant bending over to pick up dropped bottles and constant worry about dirty germ-filled floors where our twins' stuff always tended to land.
WHY DID DROP IT GET INVENTED?
Drop It Baby was an invention born of necessity. Not only did it successfully keep baby’s things off dirty floors, but it also helped Brian from having to bend down repeatedly to retrieve fallen items.
Time spent chasing your child’s favorite toys or bottles across dirty restaurant floors, store aisles etc. are over forever with this brand-new exciting product. Drop It Baby keeps your child’s favorite items secure and germ-free, while restoring parental sanity and confidence.
**Please see the amended Form C on our campaign page for details about changes in directors & officers, liquidity, capital resources, and dilution.
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