Our award-winning craft beer is truly & naturally gluten-free without sacrificing the complex, delicious flavors of craft beer.
Our product fills a niche at the intersection of the $29.3 billion craft beer market and the $6 billion gluten free market.
We have grown 800% in the past four years and we are ready to expand regionally into 38 states.
H1 2021 Revenue is up 79% in comparison to H1 2020.
The Problem
When our co-founder Ryan Bove discovered he could no longer process gluten, he enlisted the help of lifelong celiac and co-founder Doug Foster to help navigate the transition to a gluten-free diet. In the process, they discovered that beer options were extremely limited. Products either reduced gluten without eliminating it, or lost the delicious taste of craft beer.
The Solution
Ryan and Doug started home-brewing the kind of beer they wanted to drink. When they found that their beer tasted better than anything they could get at a bar, they made it their mission to revolutionize the world of gluten-free brewing.
Now, Aurochs Brewing makes great-tasting craft beer that is 100% gluten free from start to finish. Our beers are brewed with millet, quinoa, and buckwheat and are milled, brewed and packaged at our dedicated gluten-free facility.
The Market
By providing a great-tasting product that is naturally gluten-free, Aurochs Brewing Company is filling a niche at the intersection of two growing markets: craft beer and gluten-free.
The overall beer market in the United States is $94 billion, and the craft beer market in the United States is $29 billion.
Meanwhile, the gluten-free market is $6 billion, and the active lifestyle lager market is $1.9 billion. In addition to being gluten free, our Aurochs Light Lager is only 85 calories.
Our Traction
We have earned over $1 million in revenue to date. Throughout the state of Pennsylvania, we have distribution in key retailers including Wegmans, Whole Foods, and Giant Eagle.
We have won four national awards in the past four years including the Gold Medal in the Gluten-Free Beer category at the 2020 Great American Beer Festival® for our Aurochs Hazy IPA. Other awards include:
Silver Medal - Gluten-Free Beer Category - 2018 Great American Beer Festival®
Aurochs Brewing Company - Aurochs Blonde Ale
Bronze Medal - Gluten-Free Beer Category - 2018 US Open Beer Championships
Aurochs Brewing Company - Aurochs Session IPA
Bronze Medal - Gluten-Free Beer Category - 2019 US Open Beer Championships
Aurochs Brewing Company - Aurochs Porter
We have grown 800% from 2016 to 2019, and 40% from 2018 to 2019 alone in our home state. We have averaged 75% CAGR since 2014. In addition, our direct to consumer shipping has averaged over 50% growth from Q3 2020 to Q1 2021.
In Q4 2020, we started distributing outside of Pennsylvania and have added 8 states in 6 months including Connecticut, Virginia, Ohio, New Hampshire, Vermont, Kentucky, West Virginia, and North Carolina.
What We Do
We make great tasting craft beer that is naturally gluten-free, filling a niche need in multiple markets.
We have released over 40 unique brews through our tasting room, but primarily sell our core six styles through distribution (Aurochs Blonde Ale, Aurochs Session IPA Aurochs Amber Ale, Aurochs Porter, Aurochs Light Lager, and Aurochs Hazy IPA). We anticipate that if this offering is fully subscribed, we will be able to launch an additional 8 styles into distribution including our Aurochs Hefe, Aurochs Strawberry Blonde Ale, and Aurochs Pumpkin Ale.
The response to our products has been enormously positive. Gluten-free customers drive for hours to stock up on our product. We are ready to expand and make our beer more accessible to those customers who desperately need and want it.
The Business Model
We sell our beer through three primary channels:
Our Tasting Room
In this channel, customers will purchase beer to go in the form of cases, cans, and 32 oz. crowlers or consume beer on premise (pre-covid) in the form of pints and tasters.
Distribution in the Three-Tier System
In this system, beer is shipped from the brewery to the wholesaler. In turn, the wholesaler sells beer to retail accounts such as bars, restaurants, six-pack shops, and grocery stores.
Also in Pennsylvania, we are sold at over 100 accounts including Wegmans, Whole Foods, and Giant Eagle. We launched through wholesale into Connecticut in December 2020 with partner Craft Connecticut.
Already this year we have launched with two additional wholesalers, expanding our reach into retailers in West Virginia and North Carolina. We currently have five wholesale partners distributing to retail across four states - Pennsylvania, West Virginia, North Carolina, and Connecticut.
Direct Shipping to Consumers
We launched direct shipping to consumers in June 2020 in Pennsylvania and Washington D.C. We also launched direct to consumer shipping in Virginia, Vermont, and New Hampshire in Q4 2020, and in Ohio and Kentucky in Q1 2021.
How We Are Different
We sit at the intersection of gluten-free beer and craft beer, and we are outperforming the growth rates of both industries. We believe most of the other nationally distributed competitors are either not entirely gluten-free (gluten-reduced) or have an inferior taste profile. As of right now, no one has captured this market on a national level.
Our beer tastes incredible and is naturally gluten-free from grain to glass. We brew our beers with millet, quinoa, and buckwheat and we test every ingredient that comes through the door to ensure no cross-contamination. Our beers are brewed in a dedicated gluten-free facility.
We have a high quality, truly gluten-free product that we believe can capture the market on a regional and eventually national level.
The Vision
Our vision is to fly anywhere in the world and be able to drink great tasting gluten-free beer brewed by Aurochs Brewing Company.
We plan to expand distribution from our home state of Pennsylvania to a total of 38 states, transforming the company from a local to a regional brewery. We have already begun shipping and distributing beer into 10 of these markets in the past six months. In 2022, we hope to finalize our launch in the remaining states and start driving volume through these additional 28 states and growing within our current building.
We also anticipate expanding our 12oz can product offerings to include a total of 14 different styles by the end of 2022.
In the future, we anticipate transforming our company from a regional brand into a national brand with a build out of a larger production facility.
OUR LEADERSHIP
The journey began in 2012, when after a prolonged, serious illness, our co-founder Ryan Bove discovered he was no longer able to process gluten. Longtime friend, co-founder, and lifelong celiac Doug Foster helped Ryan transition to a gluten-free diet. Everything was going smoothly until they got to beer. The choices were limited, either not entirely gluten-free (gluten-reduced beer) or tasting nothing like the delicious craft beers Ryan loved.
In search of a solution, Ryan and Doug started home brewing the kind of beer they wanted to drink. When they found that their beer tasted better than anything they could get at a bar, Doug and Ryan made it their mission to revolutionize the world of gluten-free brewing.
Our team of founders and advisors has extensive combined experience across product development, sales, craft beer brewing, strategic planning, and finance. We believe that nobody should miss out on the great taste of a craft beer, and we have the perfect product to make sure there’s a beer for everyone.
Why Invest
We anticipate that if this offering is fully subscribed, we will be able to expand our distribution to 38 total states and launch 14 products in those states, accomplishing four major goals: expand distribution, release new products through distribution, implement cost reductions through process improvements, and decrease some older credit card and equipment financing debt.
We are a fast-growing company at the intersection of the $29.3 billion craft beer market and the growing $6 billion gluten free market. This expansion will provide us access to six times the population our product currently reaches. With current access to 17% of the population today, we hope to expand our reach to 82% of the US population by the end of 2022.
Join us as we change the face of gluten-free craft beer with our delicious, truly gluten-free product.
Meet Our Team
Company | : | 2124 Brewing Company LLC |
Corporate Address | : | 8321 Ohio River Boulevard, Emsworth, PA 15202 |
Offering Minimum | : | $10,000.00 |
Offering Maximum | : | $525,000.00 |
Minimum Investment Amount(per investor) | : | $250.00 |
Offering Type | : | Convertible Promissory Notes |
Type of Equity Converted Into | : | Common Units |
Conversion Trigger | : | $5,000,000.00 |
Maturity Date | : | September 01, 2024 |
Valuation Cap | : | $15,000,000.00 |
Discount Rate | : | 15.0% |
Annual Interest Rate | : | 6.0% |
What is a Convertible Note?
A convertible note offers you the right to receive Common Units in 2124 Brewing Company LLC. The amount of Common Units you will receive in the future will be determined at the next equity round in which the Company raises at least $5,000,000.00 in a qualified equity financing. The highest conversion price per security is set based on a $15,000,000.00 Valuation Cap or if less, then you will receive a 15.0% discount on the price the new investors are paying. You also receive 6.0% interest per year added to your investment. When the maturity date is reached, if the note has not converted then you are entitled to receive Common Units equal to your investment and interest back at a price per security determined by dividing the Valuation Cap by the aggregate number of outstanding equity securities of the Company as of immediately prior (on a fully diluted basis).
*Annual Interest Rate subject to adjustment of 10% bonus for StartEngine shareholders. See 10% bonus below.
Voting Rights (applies when the convertible notes of this Reg. CF offering convert into Common Units)
Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
Investment Incentives*
10% Family and Friends Discount - Invest in First 72 hours
2124 Brewing Company LLC will offer 10% additional bonus interest for all investments that are committed by investors within the first 72 hours of launching the campaign.
5% Early Bird Discount - Invest in First 7 Days
2124 Brewing Company LLC will offer 5% additional bonus interest for all investments that are committed by investors within the first 7 days of launching the campaign.
Tier 1 Investment Perks: $250
1 Can Magnet Opener
1 Sticker
1 Ownership certificate
Tier 2 Investment Perks: $500
1 T-Shirt
All Tier 1 Perks
Tier 3 Investment Perks: $1,000
1 Can Glass
All Lower Tier Perks
Tier 4 Investment Perks: $5,000
1 Backpack
All Lower Tier Perks including 2 each of perks from Tiers 1-3.
Tier 5 Investment Perks: $10,000
1 Cooler
All Lower Tier Perks including 4 each of perks from Tiers 1-3.
A zoom call with the founders.
Note that beer can only be provided for the call in states in which Aurochs Brewing Company is eligible to ship or distribute into at the time of the call.
2% Bonus interest
2124 Brewing Company LLC will offer 2% additional bonus interest for all investments that are committed by investors who invest $10,000 in the campaign.
Tier 6 Investment Perks: $25,000
All Lower Tier Perk in Tiers 1-4 including 4 each of perks from Tiers 1-3.
A zoom call with the founders.
Note that beer can only be provided for a call in states in which Aurochs Brewing Company is eligible to ship or distribute into at the time of the call.
5 % Bonus Interest for Tier 6 Investors
2124 Brewing Company LLC will offer 5% additional bonus interest for all investments that are committed by investors who invest $25,000 in the campaign.
*All perks occur after offering is completed.
10% StartEngine Owners' Bonus
2124 Brewing Company LLC will offer 10% additional bonus interest for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
Eligible StartEngine shareholders will receive a 10% increase in the annual interest rate on Convertible Promissory Notes in this Offering. This means your annual interest rate will be 6.6% instead of 6%.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.
Insider Investment Notice
Officers, directors, executives, and existing owners with a controlling stake in the company (or their immediate family members) may make investments in this offering. Any such investments will be included in the raised amount reflected on the campaign page.
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
The Aurochs team wanted to reach out to say thank you for a great campaign and congratulations to our new investors! We're working on getting all investor perks shipped as soon as possible - some of you should have already received yours!
We will be sending quarterly updates to keep our Start Engine investors posted on Aurochs Brewing's growth as we bring great-tasting, naturally gluten-free beer to more people. Feel free to email any future inquiries to aurochs@aurochsbrewing.com - cheers!
- Team Aurochs
Don't miss your opportunity to invest in a new gluten-free beer experience!
Reasons to invest:
Join over 270+ investors - invest in Aurochs today!
Aurochs Brewing has signed an initial agreement to expand distribution via TapRm. TapRm is a technology-driven wholesaler whose online platform connects consumers with beer brands they love. TapRm maintains a wholesale network that allows them to distribute to a large array of new markets where Aurochs has previously been unavailable. More details to come!
[The following is an automated notice from the StartEngine team].
Hello! Recently, a change was made to the Aurochs Brewing offering. Here's an excerpt describing the specifics of the change:
Issuer is changing responsibilities of CEO, updating indebtedness, extending campaign end date and disclosing Insider investments.
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
[The following is an automated notice from the StartEngine team].
Hello! Recently, a change was made to the Aurochs Brewing offering. Here's an excerpt describing the specifics of the change:
Issuer is changing responsibilities of CEO, updating indebtedness, extending campaign end date and disclosing Insider investments.
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
After focusing on production, distribution, and expansion over the past 2 years, the Aurochs team has reclaimed the Tasting Room from a small mountain of boxes and production materials. We're thrilled to invite our loyal customers back on site to enjoy great-tasting, gluten-free beer with us starting Thursday, April 28th!
The Aurochs Tasting Room and brewery is located just outside of Pittsburgh, PA in the neighborhood of Emsworth. Our new tasting room hours will be:
Thursdays 5-9pm
Fridays 5-9pm
Saturdays 12-8pm
Cheers!
Team Aurochs
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