Aurochs Brewing
A New Gluten Free Beer Experience
Emsworth, PA
Food & Beverage
At Aurochs Brewing, we believe that you shouldn’t have to choose between a gluten-free beer and great taste. Since our inception, we have brewed over 40 different styles of award-winning, naturally gluten-free beer while developing strong partnerships and an enthusiastic customer base. After an incredible few years of growth, we are ready to expand regionally to deliver our product to as many people as possible.
$153,713
raised
169
Investors
$15M
Valuation Cap
6.0%
Annual Interest Rate
$250.00
Min. Investment
15.0%
Discount Rate
Conv. Note
Offering Type
09/01/24
Maturity Date
Reg CF
Offering
Rewards
Get rewarded for investing more into Aurochs Brewing:
$250+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$250+
Investment
Tier 1 Investment Perks
1 Can Magnet Opener
1 Sticker
1 Ceremonial Ownership certificate
$5,000+
Investment
Tier 4 Investment Perks
1 Backpack
All Lower Tier Perks including 2 each of perks from Tiers 1-3.
$10,000+
Investment
Tier 5 Investment Perks + 2% Bonus interest
1 Cooler
All Lower Tier Perks including 4 each of perks from Tiers 1-3.
A zoom call with the founders.
See more in terms below.
$25,000+
Investment
Tier 6 Investment Perks + 5 % Bonus Interest
All Lower Tier Perk in Tiers 1-4 including 4 each of perks from Tiers 1-3.
A zoom call with the founders.
See more in terms below
Reasons to Invest
Our award-winning craft beer is truly & naturally gluten-free without sacrificing the complex, delicious flavors of craft beer.
Our product fills a niche at the intersection of the $29.3 billion craft beer market and the $6 billion gluten free market.
We have grown 800% in the past four years and we are ready to expand regionally into 38 states.
H1 2021 Revenue is up 79% in comparison to H1 2020.
“We are changing the way the world experiences gluten-free beer.”
The Problem
Inadequate Gluten-Free Beer Options
When our co-founder Ryan Bove discovered he could no longer process gluten, he enlisted the help of lifelong celiac and co-founder Doug Foster to help navigate the transition to a gluten-free diet. In the process, they discovered that beer options were extremely limited. Products either reduced gluten without eliminating it, or lost the delicious taste of craft beer.
The Solution
Brewing a Delicious, Gluten-Free Craft Beer
Ryan and Doug started home-brewing the kind of beer they wanted to drink. When they found that their beer tasted better than anything they could get at a bar, they made it their mission to revolutionize the world of gluten-free brewing.
Now, Aurochs Brewing makes great-tasting craft beer that is 100% gluten free from start to finish. Our beers are brewed with millet, quinoa, and buckwheat and are milled, brewed and packaged at our dedicated gluten-free facility.
The Market
Filling the Intersection of Two Major Markets
By providing a great-tasting product that is naturally gluten-free, Aurochs Brewing Company is filling a niche at the intersection of two growing markets: craft beer and gluten-free.
The overall beer market in the United States is $94 billion, and the craft beer market in the United States is $29 billion.
Meanwhile, the gluten-free market is $6 billion, and the active lifestyle lager market is $1.9 billion. In addition to being gluten free, our Aurochs Light Lager is only 85 calories.
Our Traction
Significant Sales, Prestigious Awards, and Relentless Growth
We have earned over $1 million in revenue to date. Throughout the state of Pennsylvania, we have distribution in key retailers including Wegmans, Whole Foods, and Giant Eagle.
We have won four national awards in the past four years including the Gold Medal in the Gluten-Free Beer category at the 2020 Great American Beer Festival® for our Aurochs Hazy IPA. Other awards include:
Silver Medal - Gluten-Free Beer Category - 2018 Great American Beer Festival®
Aurochs Brewing Company - Aurochs Blonde Ale
Bronze Medal - Gluten-Free Beer Category - 2018 US Open Beer Championships
Aurochs Brewing Company - Aurochs Session IPA
Bronze Medal - Gluten-Free Beer Category - 2019 US Open Beer Championships
Aurochs Brewing Company - Aurochs Porter
We have grown 800% from 2016 to 2019, and 40% from 2018 to 2019 alone in our home state. We have averaged 75% CAGR since 2014. In addition, our direct to consumer shipping has averaged over 50% growth from Q3 2020 to Q1 2021.
In Q4 2020, we started distributing outside of Pennsylvania and have added 8 states in 6 months including Connecticut, Virginia, Ohio, New Hampshire, Vermont, Kentucky, West Virginia, and North Carolina.
What We Do
We Make and Sell Delicious, Gluten-Free Craft Beer
We make great tasting craft beer that is naturally gluten-free, filling a niche need in multiple markets.
We have released over 40 unique brews through our tasting room, but primarily sell our core six styles through distribution (Aurochs Blonde Ale, Aurochs Session IPA Aurochs Amber Ale, Aurochs Porter, Aurochs Light Lager, and Aurochs Hazy IPA). We anticipate that if this offering is fully subscribed, we will be able to launch an additional 8 styles into distribution including our Aurochs Hefe, Aurochs Strawberry Blonde Ale, and Aurochs Pumpkin Ale.
The response to our products has been enormously positive. Gluten-free customers drive for hours to stock up on our product. We are ready to expand and make our beer more accessible to those customers who desperately need and want it.
The Business Model
Expanding to Regional Sales
We sell our beer through three primary channels:
Our Tasting Room
In this channel, customers will purchase beer to go in the form of cases, cans, and 32 oz. crowlers or consume beer on premise (pre-covid) in the form of pints and tasters.
Distribution in the Three-Tier System
In this system, beer is shipped from the brewery to the wholesaler. In turn, the wholesaler sells beer to retail accounts such as bars, restaurants, six-pack shops, and grocery stores.
Also in Pennsylvania, we are sold at over 100 accounts including Wegmans, Whole Foods, and Giant Eagle. We launched through wholesale into Connecticut in December 2020 with partner Craft Connecticut.
Already this year we have launched with two additional wholesalers, expanding our reach into retailers in West Virginia and North Carolina. We currently have five wholesale partners distributing to retail across four states - Pennsylvania, West Virginia, North Carolina, and Connecticut.
Direct Shipping to Consumers
We launched direct shipping to consumers in June 2020 in Pennsylvania and Washington D.C. We also launched direct to consumer shipping in Virginia, Vermont, and New Hampshire in Q4 2020, and in Ohio and Kentucky in Q1 2021.
How We Are Different
A "Beer for Everyone" with an Incredible Taste
We sit at the intersection of gluten-free beer and craft beer, and we are outperforming the growth rates of both industries. We believe most of the other nationally distributed competitors are either not entirely gluten-free (gluten-reduced) or have an inferior taste profile. As of right now, no one has captured this market on a national level.
Our beer tastes incredible and is naturally gluten-free from grain to glass. We brew our beers with millet, quinoa, and buckwheat and we test every ingredient that comes through the door to ensure no cross-contamination. Our beers are brewed in a dedicated gluten-free facility.
We have a high quality, truly gluten-free product that we believe can capture the market on a regional and eventually national level.
The Vision
Working to Bring Gluten-Free Craft Beer to Everyone
Our vision is to fly anywhere in the world and be able to drink great tasting gluten-free beer brewed by Aurochs Brewing Company.
We plan to expand distribution from our home state of Pennsylvania to a total of 38 states, transforming the company from a local to a regional brewery. We have already begun shipping and distributing beer into 10 of these markets in the past six months. In 2022, we hope to finalize our launch in the remaining states and start driving volume through these additional 28 states and growing within our current building.
We also anticipate expanding our 12oz can product offerings to include a total of 14 different styles by the end of 2022.
In the future, we anticipate transforming our company from a regional brand into a national brand with a build out of a larger production facility.
OUR LEADERSHIP
Craft Beer Lovers with Extensive Business and Sales Experience
The journey began in 2012, when after a prolonged, serious illness, our co-founder Ryan Bove discovered he was no longer able to process gluten. Longtime friend, co-founder, and lifelong celiac Doug Foster helped Ryan transition to a gluten-free diet. Everything was going smoothly until they got to beer. The choices were limited, either not entirely gluten-free (gluten-reduced beer) or tasting nothing like the delicious craft beers Ryan loved.
In search of a solution, Ryan and Doug started home brewing the kind of beer they wanted to drink. When they found that their beer tasted better than anything they could get at a bar, Doug and Ryan made it their mission to revolutionize the world of gluten-free brewing.
Our team of founders and advisors has extensive combined experience across product development, sales, craft beer brewing, strategic planning, and finance. We believe that nobody should miss out on the great taste of a craft beer, and we have the perfect product to make sure there’s a beer for everyone.
Why Invest
Join Us as We Hope to Change the Experience of Gluten-Free Beer
We anticipate that if this offering is fully subscribed, we will be able to expand our distribution to 38 total states and launch 14 products in those states, accomplishing four major goals: expand distribution, release new products through distribution, implement cost reductions through process improvements, and decrease some older credit card and equipment financing debt.
We are a fast-growing company at the intersection of the $29.3 billion craft beer market and the growing $6 billion gluten free market. This expansion will provide us access to six times the population our product currently reaches. With current access to 17% of the population today, we hope to expand our reach to 82% of the US population by the end of 2022.
Join us as we change the face of gluten-free craft beer with our delicious, truly gluten-free product.
Meet Our Team
Offering Summary
Company | : | 2124 Brewing Company LLC |
Corporate Address | : | 8321 Ohio River Boulevard, Emsworth, PA 15202 |
Offering Minimum | : | $10,000.00 |
Offering Maximum | : | $525,000.00 |
Minimum Investment Amount(per investor) | : | $250.00 |
Terms
Offering Type | : | Convertible Promissory Notes |
Type of Equity Converted Into | : | Common Units |
Conversion Trigger | : | $5,000,000.00 |
Maturity Date | : | September 01, 2024 |
Valuation Cap | : | $15,000,000.00 |
Discount Rate | : | 15.0% |
Annual Interest Rate | : | 6.0% |
What is a Convertible Note?
A convertible note offers you the right to receive Common Units in 2124 Brewing Company LLC. The amount of Common Units you will receive in the future will be determined at the next equity round in which the Company raises at least $5,000,000.00 in a qualified equity financing. The highest conversion price per security is set based on a $15,000,000.00 Valuation Cap or if less, then you will receive a 15.0% discount on the price the new investors are paying. You also receive 6.0% interest per year added to your investment. When the maturity date is reached, if the note has not converted then you are entitled to receive Common Units equal to your investment and interest back at a price per security determined by dividing the Valuation Cap by the aggregate number of outstanding equity securities of the Company as of immediately prior (on a fully diluted basis).
*Annual Interest Rate subject to adjustment of 10% bonus for StartEngine shareholders. See 10% bonus below.
Voting Rights (applies when the convertible notes of this Reg. CF offering convert into Common Units)
Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
Investment Incentives*
10% Family and Friends Discount - Invest in First 72 hours
2124 Brewing Company LLC will offer 10% additional bonus interest for all investments that are committed by investors within the first 72 hours of launching the campaign.
5% Early Bird Discount - Invest in First 7 Days
2124 Brewing Company LLC will offer 5% additional bonus interest for all investments that are committed by investors within the first 7 days of launching the campaign.
Tier 1 Investment Perks: $250
1 Can Magnet Opener
1 Sticker
1 Ownership certificate
Tier 2 Investment Perks: $500
1 T-Shirt
All Tier 1 Perks
Tier 3 Investment Perks: $1,000
1 Can Glass
All Lower Tier Perks
Tier 4 Investment Perks: $5,000
1 Backpack
All Lower Tier Perks including 2 each of perks from Tiers 1-3.
Tier 5 Investment Perks: $10,000
1 Cooler
All Lower Tier Perks including 4 each of perks from Tiers 1-3.
A zoom call with the founders.
Note that beer can only be provided for the call in states in which Aurochs Brewing Company is eligible to ship or distribute into at the time of the call.
2% Bonus interest
2124 Brewing Company LLC will offer 2% additional bonus interest for all investments that are committed by investors who invest $10,000 in the campaign.
Tier 6 Investment Perks: $25,000
All Lower Tier Perk in Tiers 1-4 including 4 each of perks from Tiers 1-3.
A zoom call with the founders.
Note that beer can only be provided for a call in states in which Aurochs Brewing Company is eligible to ship or distribute into at the time of the call.
5 % Bonus Interest for Tier 6 Investors
2124 Brewing Company LLC will offer 5% additional bonus interest for all investments that are committed by investors who invest $25,000 in the campaign.
*All perks occur after offering is completed.
10% StartEngine Owners' Bonus
2124 Brewing Company LLC will offer 10% additional bonus interest for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
Eligible StartEngine shareholders will receive a 10% increase in the annual interest rate on Convertible Promissory Notes in this Offering. This means your annual interest rate will be 6.6% instead of 6%.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.
Irregular Use of Proceeds
The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Inter company debt or back payments. Salary payments made to one’s self, a friend or relative. Any expense labeled “Travel and Entertainment”. Vendor payments.
Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$736,749.00
USD
$773,314.00
USD
Cash And Cash Equivalents
$204,943.00
USD
$142,197.00
USD
Accounts Receivable
$0.00
USD
$0.00
USD
Short Term Debt
$168,128.00
USD
$168,022.00
USD
Long Term Debt
$416,339.00
USD
$262,641.00
USD
Revenues And Sales
$276,357.00
USD
$284,591.00
USD
Costs Of Goods Sold
$163,978.00
USD
$148,585.00
USD
Taxes Paid
$0.00
USD
$0.00
USD
Net Income
-$362,263.00
USD
-$463,437.00
USD
Risks
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
Updates
Aurochs Hits Funding Milestone + Message From Our Founders
1 day agoAurochs Brewing Company passed the $150,000 mark in commitments to the campaign! Doug, Ryan, and the Aurochs team are excited by the campaign progress to date. We’re looking forward to putting the capital to work and brewing more great-tasting, naturally gluten-free beer in 2022. Thank you to all of our investors!
Cheers!
- Team Aurochs
Direct to Consumer Orders Up Big
4 days ago
Q3/Q4 Direct to Consumer shipping orders were up 218% in 2021 compared to the same quarters year over year! Aurochs ships Direct to Consumer in 6 U.S. states and Washington, D.C.
Demand for our naturally gluten-free beer and increasing customer awareness in new markets contributed substantially to this achievement!
5 Minutes with Ryan Bove - Co-Founder, CEO
8 days ago
Bio
Ryan grew up in Pittsburgh, PA and attended the University of Notre Dame where he studied Mechanical Engineering. After college, Ryan worked at a global safety products company managing a $2M global new product development initiative. During that time he began experiencing health issues that would later be identified as gluten-related.
Shortly thereafter he began his MBA program at Carnegie Mellon University. His past health challenge coupled with a passion for entrepreneurship inspired Ryan to co-found the company that would eventually become Aurochs Brewing.
Favorite Aurochs Brew
Aurochs Porter
Q & A
Q: How did you discover you were Celiac/gluten-intolerant?
A: “When I started my job as an engineer in 2008, my health started to deteriorate. I lost approximately 30 pounds. I was 22 years old, and I could barely make it through a day because of exhaustion. Every time I ate, I would have gut-wrenching pains in my stomach. After six long months of doctor visits and extensive testing, it was suggested I try a strict gluten-free diet. My symptoms started to improve immediately and I was able to get back to full health.”
Q: What was your most valued experience at Carnegie Mellon?
A: “The network of people who were willing to work with me when I was a student. We started formulating the business idea for Aurochs while I was in school. People were so generous with their time. Fellow students, alumni, professors, professional investors, and professionals in the beer industry always made themselves available. The guidance and advice they provided on how to start a business and the beer industry in general was invaluable.”
Q: What drew you to the craft beer industry?
A: “When I was studying abroad in Perth, Australia there was a brewery called Little Creatures in a nearby city. This was where I was first introduced to good beer - my favorite of theirs was the Little Creatures Pale Ale. I’m glad I got to enjoy this beer before my gluten problems began, because it helped me understand the potential for gluten-free beer.”
Aurochs Expands to 4 New Markets in 2021
10 days ago
Aurochs Brewing Company entered into wholesale partnerships in North Carolina and West Virginia in 2021. We also launched direct to consumer shipping in Ohio and Kentucky. We currently offer distribution and direct shipping in 9 U.S. states plus Washington, D.C. Our goal is to bring our great-tasting, naturally gluten-free beer to 38 states by the end of 2022!
Notice of Funds Disbursement
16 days ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Aurochs Brewing has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Aurochs Brewing be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Aurochs Christmas Ale Smashes Sales Record
16 days ago
Aurochs Brewing sold 5.7x more Christmas Ale in 2021 than our equivalent seasonal style in 2020! The 5.7x increase smashes the benchmark set by our 2020 seasonal style Winter Spiced Ale. Massive growth in our wholesale and direct to consumer businesses contributed substantially to this achievement.
Here’s to brewing (and selling) more great-tasting, naturally gluten-free beer in 2022!
Aurochs Grows Annual Revenue by over 50 % in 2021.
25 days agoAurochs grew its annual revenue in 2021 by 52% in comparison to 2020. Major areas of growth for the company were adding seasonal beers to distribution through its home market and expanding from one state at the start of 2020 to 9 states of distribution by the end of 2021. The growth has really stretched the production capacity of the company, causing distribution channel allocation and product shortages. The company is working hard to improve throughput as well as add additional capacity to start meeting current and anticipated demand in 2022.
Notice of Funds Disbursement
about 1 month ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Aurochs Brewing has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Aurochs Brewing be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Aurochs Launches Christmas Ale in Cans, 7th New Beer in Cans Since September 2020
about 2 months agoAurochs launches the newly formulated Christmas Ale in Cans. An 8.0% holiday spiced brown ale is a true treat for Aurochs fans, both gluten-free and non-gluten-free alike. This marks the 7th new beer launched in cans since September 2020. Other new styles in cans include the Aurochs Hazy IPA, Aurochs Light Lager, Aurochs Pumpkin Ale, Aurochs Strawberry Blonde Ale, Aurochs Sunrise Series Hazy IPA, and Aurochs Hefe). The new cans have been offered through direct to consumer shipping as well as select retail and wholesale locations. The additional styles have been one of the major catalysts for Aurochs impressive growth trajectory.
The Aurochs StartEngine Campaign Continues to Gain Momentum with over the $100k in Commitments
about 2 months agoDoug, Ryan, and the Aurochs team are extremely grateful for the support of the campaign to date. Aurochs crossed over the $100k threshold for commitments to the campaign, and we are starting to put the financing to work. 2021 has been a big year for growth with new beers, new distribution, and growing revenue. Be on the lookout for additional updates in the upcoming weeks. The campaign will enable the company to continue to expand the number of styles available to consumers, expand our distribution network, and implement process improvements as we continue to grow. We are excited by the progress in the campaign to date. It will put us in a great position for a strong close to 2021 and a springboard to further growth in 2022 and beyond. Thank you from Doug, Ryan, and the Aurochs Team.
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