Asserta Health

Powering Cash-Driven Health Plans

Asserta Health

Powering Cash-Driven Health Plans

South Jordan , UT
Health Tech
Asserta Health has built a healthcare payment utility that allows people with insurance to pay for healthcare at the time it is delivered without the need for claims. We believe the only way to make healthcare affordable is to pay for it the same way we pay for everything else - directly, transparently, immediately. With Asserta’s payment infrastructure, employers and patients can know the price in advance, and providers can be paid in real-time without claims and billing.

$152,459

raised
40
Investors
$22.1M
Valuation
$7.95
Price per Share
$246.45
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

$152,459

raised
40
Investors
$22.1M
Valuation
$7.95
Price per Share
$246.45
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

Rewards

Get rewarded for investing more into Asserta Health:

$246+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$500+
Investment
$500+ Premium Bonus
Invest $500 and receive 3% bonus shares
$1,000+
Investment
$1,000+ Bronze Bonus
Invest $1,000 and receive 5% bonus shares.
$2,500+
Investment
$2,500+ Silver Bonus
Invest $2,500 and receive 10% bonus shares
$10,000+
Investment
$10,000+ Gold Bonus
Invest $10,000 and receive 15% bonus shares.
$25,000+
Investment
$25,000+ Diamond Bonus
Invest $25,000 and receive 20% bonus shares.

Reasons to Invest

National healthcare expenditures are projected to reach $6.2 trillion by 2028. As one of the largest sectors in the US economy, these exorbitant costs remain a perennial friction point with everyday Americans.*
Our proprietary payment platform, medEcash, is a healthcare payment utility that administers real-time payment for healthcare services while also managing the required data for health plan administration.
Asserta has proven the potential of our platform by processing over $40 million in payment transactions for more than 30,000 health plan members.

*Information provided by Becker's Hospital Review (source)

Asserta Health eliminates administrative complexity to lower healthcare costs

It’s no secret that the cost of healthcare continues to climb, and we believe one of the culprits of these rising costs is the way we pay for healthcare


Medical claims often follow a complex administrative path before being priced and paid by a health plan. These unnecessary hurdles not only raise costs for the patient, they also delay payment for healthcare providers.



Asserta Health believes that people should pay for healthcare the same way they pay for everything else: directly, transparently, and immediately. By paying for healthcare with immediate cash payment, Asserta’s proprietary payment platform, medEcash, creates a retail-like purchasing experience for healthcare services that stimulates competition and reduces overall healthcare costs. 


It's time for a smarter approach to healthcare payment. With Asserta Health's payment infrastructure, everyone wins.

The Problem


Our country’s healthcare system is complex and inefficient

The way we pay for healthcare has long been a source of woe and anxiety for Americans. Despite healthcare being such an integral part of a person’s life - as well as our country’s economy - the healthcare industry is daunting and incredibly difficult to understand. 


This complexity frustrates patients, employers, providers, and health plans alike, and the industry’s opaque and high-cost nature stifles competition. The current payment model is inefficient, and unfortunately, patients and employers are continuing to shoulder a growing portion of the resulting financial burden.



Growing costs along with industry financial pressures created by the COVID-19 pandemic are creating an environment primed for change. Providers are burdened by the horribly complex administrative process while being strapped for cash due to a reduction in elective procedures. As the state of the economy continues to be scrutinized, heightened attention is being brought to healthcare affordability.


Healthcare payment infrastructure needs a substantial overhaul that eliminates the confusion that has plagued it for decades. Asserta believes healthcare shouldn't be a zero sum game.

The Solution


Real-time healthcare payment benefits patients, providers, & employers

Asserta Health uses real-time payment to make healthcare prices visible, improve affordability, and eliminate post-procedure billing hassles. Providers are paid in real-time, while employers and patients pay less for care.


Our proprietary payment platform, medEcash, is one of the only healthcare payment platforms that administers real-time payment for almost any kind of healthcare service while managing the required data for health plan administration, significantly reducing the administrative burden and complexity of paying for healthcare.

By minimizing unnecessary administrative work, the payment experience improves for everyone. Employers pay less, providers get paid immediately and don’t have to deal with a lengthy claims process, and patients receive the same great care at a lower cost. With Asserta Health, everyone wins


Asserta Health's expert concierge service replaces the typical dysfunction of health plan customer service. Our team works alongside patients to help them navigate their healthcare needs and ensure their care is paid in full at the time of service. They also manage payment adjustments needed when there are unexpected changes to the care provided.  


The medEcash payment platform is built for broad adoption across healthcare. A new groundbreaking industry utility can only be built by people with a deep understanding of the challenges on all sides of the healthcare transaction. Asserta's low-cost transactional pricing makes it easier for the healthcare industry to use our medEcash payment platform than it would be to assemble the expertise required to build it from scratch.

The Market


Nonclinical, administrative costs account for nearly 5% of America's GDP

In 2020, U.S. healthcare accounted for just under 20% of the nation's GDP at $4.1 trillion (source). To put in perspective how expensive administrative costs can be, $950 billion - nearly a quarter of the market - was estimated to be spent on nonclinical, administrative functions in 2019 (source). 


These administrative expenses have remained a persistent cost factor, accounting for approximately 15% to 25% of total national health care expenditures across the last two decades (source).


(source, source)


Asserta Health updates the outdated healthcare payment model with modern technology to create new infrastructure built on a foundation of transparency, speed, and efficiency. We believe we are the only company on the market that has the technology and platform to guide the healthcare market towards a more retail-based model. Our versatile cash payment model can be used by any health plan, including government-sponsored plans and fully insured employer-sponsored options.


As of January 2022, the new, federally-regulated No Surprises Act requires pricing transparency from all providers. Until this regulation was implemented earlier this year, pricing information was intentionally hidden. We expect that these provisions will create favorable market conditions for medEcash adoption by expanding pre-service price transparency and dramatically reducing the work involved sourcing accurate pre-service pricing.

Our Traction


More than $40 million in healthcare services paid to date

Despite the COVID-19 pandemic, Asserta Health generated more than $2 million in revenue in 2021 from the 30,000 patients  that are served by medEcash. To date, our platform has paid over $40 million in healthcare transactionsOur team has proven the power of medEcash, and we believe we've only scratched the surface of the potential 100 million individuals who can benefit from our platform.


We recently achieved a significant milestone by launching immediate visit payments which allow providers to trigger real-time payments for services. This is a significant expansion of our cash payment capabilities, meaning we can now manage cash payments for the majority of healthcare services.  


Immediate visit payments through the medEcash payment platform  enable highly efficient and mutually beneficial direct relationships between health plans and the providers who serve their plan members. For patients, it positions Asserta to be a powerful engagement tool by enabling streamlined, low-cost access and stress-free payment options for common office and community-based healthcare services. 

Why Invest


It's time for a smarter approach to healthcare payment

Asserta Health endeavors to be the engine for healthcare payment reform. Our proprietary medEcash platform makes healthcare payment what it should be, benefiting providers, payers, and patients alike. 


The market is ready for a better way to pay for healthcare. We believe Asserta Health is the industry utility that is required. We have the unique expertise and technology to make cash payment the preferred healthcare payment model of choice.


Join our mission to impact the healthcare industry and become a shareholder in Asserta Health today.

Offering Summary


Company

:

Asserta Health, Inc.

Corporate Address

:

10421 South Jordan Gateway Suite 560, South Jordan , UT 84095

Offering Minimum

:

$9,993.15

Offering Maximum

:

$1,069,998.45

Minimum Investment Amount

(per investor)

:

$246.45











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

1,257

Maximum Number of Shares Offered

:

134,591

Price per Share

:

$7.95

Pre-Money Valuation

:

$22,078,676.40











*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

Time-Based:

Friends and Family Early Birds

Invest within the first 2 weeks and receive 20% bonus shares.

Super Early Bird Bonus

Invest within the first 3 weeks and receive 15% bonus shares.

Early Bird Bonus

Invest within the first 4 weeks and receive an 10% bonus shares.

Amount-Based:

$500+

Premium Bonus

Invest $500 and receive 3% bonus shares 

$1,000+

Bronze Bonus

Invest $1,000 and receive 5% bonus shares

$2,500+

Silver Bonus

Invest $2,500 and receive 10% bonus shares

$10,000+

Gold Bonus

Invest $10,000 and receive 15% bonus shares

$25,000+

Diamond Bonus

Invest $25,000 and receive 20% bonus shares

Audience-Based:

10% bonus shares for previous investors

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Asserta Health, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $7.95 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $795. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus and the Audience-Based in addition to the aforementioned bonus.

Irregular Use of Proceeds

The Company will not incur any irregular use of proceeds.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$773,978.00 USD
$607,819.00 USD
Cash And Cash Equivalents
$725,655.00 USD
$580,980.00 USD
Accounts Receivable
$35,701.00 USD
$17,309.00 USD
Short Term Debt
$406,824.00 USD
$737,090.00 USD
Long Term Debt
$412,045.00 USD
$442,550.00 USD
Revenues And Sales
$2,154,699.00 USD
$1,349,491.00 USD
Costs Of Goods Sold
$1,096,928.00 USD
$544,166.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$134,097.00 USD
-$145,711.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Notice of Material Change in Offering

7 days ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Asserta Health offering. Here's an excerpt describing the specifics of the change:


Update to use of proceeds and platform fees


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

What do LISA Plan members think of Asserta Health?

15 days ago

"Asserta, I could not live without!  Best thing that ever happened, if you ask me. All our employees and dependents are thrilled with what Asserta does for us."

This patient’s self-funded employer has 360 employees enrolled in their LISA plan, which is now in its second year.  

Plan members have enjoyed no premium increases and $0 out of pocket cost whenever we pay cash for services like MRIs, labor and delivery, sleep studies, colonoscopies and knee replacements. 

This year, the employer decided to pilot a new medEcash capability specifically designed to administer immediate payment for lower cost services. 

We worked with their preferred radiology provider to set up a list of common procedures with cash prices in medEcash.  The list includes both low-cost and high-cost imaging procedures, from chest x-rays and simple joint x-rays to barium studies and MRIs.  medEcash uses simple safeguards to prevent the provider from billing for services that can’t be billed together or too many units of the same type of service.  

Here’s how it works: 

  1. The radiology provider selects the member and the procedure(s) from the pre-approved list and enters diagnosis codes and date of service.  
  2. The plan member receives a text message and/or an email with a link to click and confirm the visit.  As soon as the plan member confirms the visit, the provider is paid immediately via medEcash.
  3. We submit a paid receipt to the plan administrator so that the plan has a complete record of the care their members receive, and no important data is lost.  

Since January, this provider has used medEcash to collect immediate payment for more than 200 visits at a cost to the employer of 115% of Medicare.  The provider has received $65K in revenue without collecting a copay, submitting a claim or waiting for payment.  And NONE of the plan members have had any difficulty using the text or email link to confirm their visit.  

We are very excited about this new capability because it means that employers, health plans, and plan members can enjoy the benefits of cash payment for lower cost services where it would not make sense to involve a concierge.  

It can be used by an employer to strengthen direct contracts with local providers, and it can also be used by any health plan to recruit providers who don’t want the hassle of claims submission, such as behavioral health providers.  

The addition of this capability to medEcash means that we can now administer a cash payment relationship for virtually any kind of healthcare service.   Please join us and invite others to help us bring this amazing health plan experience to employees and plan members everywhere!  

 

Asserta Health Pitch Deck

23 days ago

The True Story of Two Knee Replacements

25 days ago

To give you an idea of how medEcash impacts the patient, employer and provider experience, let us tell you the true story of Janet!  

When Janet had her left knee replaced, her employer had a traditional PPO health plan and it was a real nightmare. She was careful to choose in network providers, but she had no way to evaluate quality of her surgeon.  She was really worried about whether she could even afford the surgery. And after her surgery, she never expected the barrage of confusing bills and collection notices that took months to resolve. It cost her nearly $4,000, and her plan paid almost $31,000.

Timeline

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Unfortunately, this experience is pretty common for PPO plan members.  

The next year, when her doctor told her she it was time to have her right knee replaced, Janet really dreaded going through the process all over again.  

But Janet’s self-funded employer had been looking for a way to save money and give their employees a better health plan experience, and that year they decided to add a cash payment program using medEcash.

Janet called Asserta Health because she heard it would save her money.  The Asserta Health concierge asked questions to understand her medical need, and worked with Asserta Health’s clinical team to identify high quality cash providers.  Janet’s concierge was there with step by step guidance to help Janet navigate the whole process.  

Janet chose a surgeon and scheduled a consultation, and  Asserta Health agreed on a cash price with each provider who would be involved in Janet’s care.  Janet’ health plan approved the cash price and provided funds through medEcash in advance so that Asserta Health could use medEcash to pay each provider in full on the day she had surgery. 

And because Janet’s plan saved so much money, her out of pocket cost was exactly $0.  Compare that to the almost $4,000 she paid for her left knee replacement! 

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After surgery, Janet’s employer received a full report with all of the required data, just as if her providers had submitted individual claims for each component of her care.  But with one huge difference!  Each of Janet’s providers was paid in full at the time of service, without all the paperwork involved to submit claims and send bills to Janet.  

After her right knee replacement, Janet was free to focus all of her attention on healing and recovery, without the hassle of trying to decipher unintelligible bills and collection notices.  

That’s the power of cash payment for healthcare.  That’s the power of medEcash from Asserta Health. 

Please join our mission to bring cash payment to healthcare, and feel free to share this true story with anyone who is interested in making healthcare more affordable for everyone!   Please invite them to follow us here and on LinkedIn

 

Asserta Health passes $100k milestone! Thank you for joining our mission!

28 days ago

We are celebrating over $120k in committed investments from 35 investors.    Thank you for helping us bring real time payment to healthcare.  We are well on our way to our goal!  We will keep you updated on our progress.  Please feel free to share this with anyone who is interested in making healthcare more affordable for everyone!  Please invite them to follow us here and on LinkedIn



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