AsomBroso
Ultra-Premium Tequila
Rancho Santa Margarita, CA
Food & Beverage
AsomBroso creates an ultra-premium tequila, intended to be savored one sip at a time. California Tequila, INC, is a spirit brand company dedicated to ultra-premium spirits. With historical sales in excess of $20 million. The industry has also quickly recognized AsomBroso Tequila excellence with the award of “Top Tequila” at the San Francisco World Spirits Competition, as well as a 97 rating from Industry expert Anthony Dias Blue in Tasting Panel Magazine - the highest such ranking awarded by them to any Tequila brand.
$2,141,769
raised
$1,059,426
previously crowdfunded
721
Investors
$80M
Valuation
$8.00
Price per Share
$480.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$12M
Offering Max
Reg A+
Offering
Rewards
Get rewarded for investing more into AsomBroso:
$480+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$2,500+
Investment
Investments of $2,500 or More
∙750ml of El Platino,
∙750ml of La Rosa Reposado
∙750ml bottle of Gran Reserve Extra 5 Year Aged Anejo tequila signed by Ricardo Gamarra
∙a 50 ml bottle of Vintage 11-year rested Extra Anejo tequila.
$5,000+
Investment
Investments of $5,000 or More
∙A hand-blown 750ml bottle of Vintage 11-year Extra Anejo, rested in a new French Oak barrel for 11 years and voted “Best of The Best” from the prestigious Robb Report Magazine and hand-signed by Ricardo Gamarra. See Offering Circular for more perks
$10,000+
Investment
Investments of $10,000 or More
∙750ml bottle of Vintage 11-year Extra Anejo,
∙750ml of Gran Reserve Extra 5 Year Aged Anejo signed
∙750ml bottle of La Rosa tequila signed. See Offering Circular for more perks
$25,000+
Investment
Investments of $25,000 or More (5% bonus shares)
∙750ml bottle of The Collaboration Extra Anejo, double-barrel 12 Year, rested 11 years in new French oak transferred to a Cabernet Sauvignon 2010 silver oak barrel.
∙750ml bottle of Vintage 11-year Extra Anejo. See Offering Circular for more perks.
$50,000+
Investment
Investments of $50,000 or More (10% bonus shares)
∙An invite to the distillery where they will sign one of the Collaboration barrels.
∙Once the barrel, that the investor signed, is released and bottled investors will get 4 bottles of the Collaboration Extra Anejo.
See Offering Circular for perks.
Offering Circular | Selected Risks Related to this Offering | SEC EDGAR Page | Signed to Trade
* While the company has signed a quotation agreement to trade the securities offered on StartEngine Secondary’s new alternative trading system (the “ATS”), a company which intends to be quoted on the marketplace will be subject to certain requirements which the company may or may not be able to satisfy in a timely manner. Even if a company is qualified to quote its securities on the market, there is no guarantee an active trading market for the securities will ever develop, or if developed, be maintained. You should assume that you may not be able to liquidate your investment for some time or be able to pledge these shares as collateral.
OVERVIEW
Respecting tradition for an ultra premium tequila experience
California Tequila, sells its proprietary, ultra-premium tequila and whiskey products under the brands AsomBroso Tequila and Knucklenoggin Whiskey. The continued public support of AsomBroso validates their efforts, resulting in an attractive reorder rate of 85%. This support is the result of AsomBroso’s endless pursuit of making the best tequila and whiskey on the market.
THE PROBLEM
Demand for 100% agave tequila has taken off
The market demand for premium tequila has grown steadily (Source) over the past decade, gaining traction over other premium spirits (Source). According to the Distilled Spirits Council of the U.S., Americans cannot get enough of Mexico’s native spirit: tequila. Since 2002, tequila volumes have grown 180%, an average rate of 6.2% per year (Source).
Forbes recently found that 100% agave tequilas are propelling the category growth (Source). According to data from Mexico’s Tequila Regulatory Commission, this past year marked the first time exports of 100% agave tequila overtook 51% agave “mixto” tequilas (Source). 100% agave tequilas’ insatiable demand has created an unprecedented demand for taste and quality.
THE SOLUTION
Ultra-premium tequila, produced with care from start to finish
Founder and Master Distiller Ricardo Gamarra crafts AsomBroso tequila through 21st century trait standards. He practices old world traditions and techniques to ensure the taste is consistent with the concept of the unique AsomBroso flavor profiles.
AsomBroso is an ultra-premium tequila whose liquid profile stands out against leading brands with its flora aromas, sweet agave fruit, complexity and soft finish. We have developed the proprietary recipe of AsomBroso tequila using 100% estate grown, blue weber agave matured for an average of 8 years, which we produce and bottle at our 45-year-old, state of the art distillery in Jalisco, Mexico. Our custom bottle was specifically designed after an 18th century decanter and our branding holds US and International Trademarks.
Our company sells to wholesalers who commercialize our products in the U.S. and international territories through retailers. We currently sell to wholesalers in 26 US states, UK, South Korea, Japan, Germany, and are currently positioned for expansion into the balance of the US market, Canada, Mexico and Australia over the next eighteen months. Additionally we provide direct-to-consumer online sales to almost every state across the country.
OUR TRACTION
Award winning for 10+ years straight
AsomBroso Tequila has been awarded top accolades from San Francisco Spirits Awards and The Robb Report over the last 10 years. It has also established double digit case sales growth. Our Q4 revenue in 2020 increased by 325%, and in Q1 of 202, AsomBroso generated over $775,000 in revenue.
Currently, AsomBroso Tequila is sold in chain stores across the U.S. – Costco, Kroger, and Total Wine and More. We have a national alliance with RNDC and Johnson Brothers, giving us distribution to over 85% of the U.S. market. In addition, AsomBroso is currently sold in national chain stores such as Costco, Kroger, Total Wine & More, and BevMo!, with an average 85% reorder rate.
The brand is growing with international distribution to the UK, Japan, Germany and South Korea. Distribution to Canada, Mexico and Australia will begin within the next year.
THE MARKET
An alchemy of tradition, innovation, and luxury
Consumers’ around the world have developed a ravenous thirst for premium tequila. In 2020 alone, 23 million 9-liter cases were sold (Source), and the global Tequila market size is projected to reach USD 7746.7 million by 2026, from USD 5784 million in 2021(Source). Even more impressive, the Tequila market size is expected to surpass USD 14.70 Billion by 2028 (Source). With AsomBroso’s premium quality and superior flavor, our potential to generate massive profit in this booming market is staggering.
Made with skill, art, and passion, AsomBroso Tequila is inventive while honoring the long-standing traditional methods. Ricardo Gamarra is a proud innovator of Tequila. He was one of the first to market a pink hued, Bordeaux rested reposado, rest a 5-year añejo in new French oak barrels, and rest extra aged añejo tequila 11-years in a new French oak barrel.
His highest achievement today, The Collaboration, is a stunning 12-year double barrel rested tequila that combines his awarded Vintage 11-year Extra Añejo with the esteemed Silver Oak Cellars Cabernet Sauvignon American oak barrels for an additional 13 months. This combination produced one of the world’s most luxurious and taste provoking tequila in the world and achieved a 97 Rating, making it the highest rated tequila in the world. Gamarra’s passion, ingenuity, and dogged pursuit of excellence can be tasted in every sip of our products.
Why Invest
20 years of award-winning experience in the tequila industry
We seek to elevate the definition of premium tequila. With 20 years of award winning experience in the tequila industry, we have documented constant sales growth and year-over-year bottom line profitability. We invite you to invest with us now and become part of the journey of AsomBroso’s exciting future, where your voice and support will resonate throughout the country, and beyond.
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Updates
Bring Our family home for the Holidays!
23 hours ago
We are so excited to announce that AsomBroso Tequila online shipments through our fulfillment centers was up approximately 70% over last November.
Be sure to order today to have plenty of AsomBroso Tequila on hand to share throughout the holidays.
AsomBroso Tequila is available to ship directly to you and your friends across 40 states. Use discount code startengine at checkout to receive a 15% discount.
Click here to purchase Shop.AsomBrosoTequila
Haven’t invested yet? Don’t be left out. Click here now to obtain your exclusive shares!
You should read the Offering Circular (Asombroso OC) and Risks (Asombroso Risks) related to this offering before investing. This Reg A+ offering is made available through StartEngine Primary, LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
Product Spotlight AsomBroso Vintage 11 Year Extra Anejo
6 days ago
Vintage 11 Year Extra Anejo is a remarkably smooth Extra Anejo tequila! We begin with our El Platino and rest it for 11 long years in new French Oak Barrels. This "Best of the Best" tequila has been described as the “Nectar of the Gods:' Our beautiful decanter is designed after the Bellagio Hotel’s famous "Fiori de Como" Chihuly chandelier.
Taste Profile
The nose is sweet with hints of butterscotch and caramel; aeration expands to include honey oak, and a touch of cinnamon; the opening palate is warming agave that reveals notes of vanilla and oak moving towards a smooth and memorable finish.
Sold in Costco locations, packaged in a elegantly display, polished hardwood humidor with a custom laser engraved pedestal.
Claim your shares now!
Don’t forget that investors in AsomBroso Tequila’s Regulation A+ offering are eligible for up to 10% in bonus shares. Volume-based bonuses range from 5% for investments of at least $25,000 to 10% for investments at or above $50,000. In addition, those who invested in AsomBroso Tequila’s will receive some mouthwatering perks (see below).
Invest now to join AsomBroso Tequila in disrupting a global tequila market projected to hit $14.7b by 2028!
Investments of $1,000 or More
- 750ml of El Platino
Investments of $2,500 or More
- 750ml of El Platino
- 750ml of La Rosa Reposado
- 750ml bottle of Gran Reserve Extra 5 Year Aged Anejo
- 50 ml bottle of Vintage 11-year rested Extra Anejo
Investments of $5,000 or More
- A hand-blown 750ml bottle of Vintage 11-year Extra Anejo, rested in a new French Oak barrel for 11 years and voted “Best of The Best” from the prestigious Robb Report Magazine
- 50ml bottle of The Collaboration Extra Anejo tequila double barrel rested in Silver Oak Cabernet Sauvignon barrels
Investments of $10,000 or More
- 750ml bottle of Vintage 11-year Extra Anejo
- 750ml of Gran Reserve Extra 5 Year Aged Anejo
- 750ml bottle of La Rosa tequila
- Two 50ml bottles of The Collaboration Extra Anejo tequila double barrel rested in Silver Oak Cabernet Sauvignon barrels
Investments of $25,000 or More
- An additional 5% Bonus Shares
- 750ml bottle of The Collaboration Extra Anejo, double-barrel in new French oak then transferred to a Cabernet Sauvignon 2010 silver oak barrel provided in a beautiful humidor display.
- 750ml bottle of Vintage 11-year Extra Anejo
- 750ml of Gran Reserve Extra 5 Year Aged Anejo
- 750ml bottle of La Rosa tequila
Investments of $50,000 or More
- An additional 10% Bonus Shares
- An invite to the distillery where they will sign one of the Collaboration barrels
- Once the barrel, that the investor signed, is released and bottled investors will receive four bottles of the Collaboration Extra Anejo
- You and a guest will spend the day in the Town of Tequila, Mexico at our distillery with team AsomBroso Tequila. The celebrations will continue enjoying local cantaritos (margaritas), Mariachi outdoor event bar and enjoy drinking and eating the local food and celebrating with Ricardo and his team. Flights and hotel are included and will be booked by AsomBroso Tequila
- 750ml bottle of Vintage 11-year Extra Anejo
- 750ml of Gran Reserve Extra 5 Year Aged Anejo
- 750ml bottle of La Rosa tequila
You should read the Offering Circular (Asombroso OC) and Risks (Asombroso Risks) related to this offering before investing. This Reg A+ offering is made available through StartEngine Primary, LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
Tequila production shapes up to set new record in 2021
7 days ago
Tequila production increased more than 40% in the first eight months of the year, guaranteeing that a new annual production record will be set in 2021.
Data from the Tequila Regulatory Council (CRT) shows that 348.7 million liters of Mexico’s most famous tipple were produced between January and August, a 41.8% increase compared to the same period of 2020, a year in which production rose 6% to an annual record of 374 million liters.
- “We’re doing very well in production,” said CRT director Ramón González Figueroa, adding that he expects production in 2021 to exceed that of 2020 by between 20% and 25%.
AsomBroso Tequila Out pacing the market
- Historical revenues in excess of $20+ million
- Dynamic growth, as the company's 2021 Revenues up over 200% through Q3
- Luxury-priced Premium Tequila consumption continues to surge to new heights
If you are one of the almost 4,000 followers of our campaign and have not invest yet this round, it is not too late.
You should read the Offering Circular (Asombroso OC) and Risks (Asombroso Risks) related to this offering before investing. This Reg A+ offering is made available through StartEngine Primary, LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
Still On The Fence? It's time to Join the team.
8 days ago
We are honored to have hundreds of investors who trust our team and want to see AsomBroso Tequila succeed!
You should read the Offering Circular (Asombroso OC) and Risks (Asombroso Risks) related to this offering before investing. This Reg A+ offering is made available through StartEngine Primary, LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
$2 Million Raised! Don’t Miss Out on Your Perks and Bonus
17 days ago
Thank you to everyone who has invested in our passion and vision! We are so excited to have reached the $2 Million mark. We could not have done this without you. The investments made will help us continue to develop and produce top notch spirits, as well as grow the brand and business. Thank you again for the confidence that you’ve placed in us!
Haven’t invested yet? Don’t be left out. Click here now to obtain your exclusive shares!
You should read the Offering Circular (Asombroso OC) and Risks (Asombroso Risks) related to this offering before investing. This Reg A+ offering is made available through StartEngine Primary, LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
A Focus on Retail Has Positioned AsomBroso Tequila To Outperform The Market
21 days ago
On Saturday, November 13th California Tequila Inc. participated in Lee’s Discount Liquor 18th Annual Lee’s Wine Experience Event at The South Point Hotel in Las Vegas. The event featured tastings of beer, spirits, as well as wine to over 7,000 consumers. This year our Founder Ricardo Gamarra had the pleasure of attending and poured our high-end line of AsomBroso Tequilas along with the Knucklenoggin Salted Caramel Whiskey to the patrons which quickly became a hit at the affair. All proceeds from this annual experience are donated to Lee’s Helping Hand Charity which supports many local charities within the Las Vegas Valley, and we are honored to have participated in this amazing annual event.
If you missed this spectacular charity occasion and did not get the opportunity to taste AsomBroso Tequila or our Knucklenoggin Whiskey, please be sure to visit your local Lee’s Discount Liquor store on any Friday or Saturday from 4pm-6pm through the end
of the year for a free taste. Please visit https://www.leesdiscountliquor.com/giving-back/ to learn more about Lee’s Helping Hand Charity.
AsomBroso Tequila is available to ship directly to you across 40 states. Use discount code startengine at checkout to receive a 15% discount.
Click here to purchase Shop.AsomBrosoTequila
Reminder, you can invest multiple times during a campaign; it is not a one-time investment opportunity.
You should read the Offering Circular (Asombroso OC) and Risks (Asombroso Risks) related to this offering before investing. This Reg A+ offering is made available through StartEngine Primary, LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
California Tequila, INC. Continues Expanding!
22 days ago
AsomBroso Tequila and Knucklenoggin Whiskey continues its US expansion with its newest states New Jersey, New York, North Dakoda, and South Dakoda sales teams focused on retail expansion.
With the continuation of our larger global expansion strategy, we are excited at the opportunity to provide additionally shopping and dining locations to our fans and introduce new customers to our Tequila and Whiskey products. From Los Angeles to New York City, AsomBroso Tequila looks forward to giving tequila buyers a taste of Award-Winning tequila where they shop and dine.
With just 50 days remaining in 2020, we invite you to join us as an early investor in our vision to redefine the $14.7 billion US tequila market.
Claim your shares now!
Don’t forget that investors in AsomBroso Tequila’s Regulation A+ offering are eligible for up to 10% in bonus shares. Volume-based bonuses range from 5% for investments of at least $25,000 to 10% for investments at or above $50,000. In addition, those who invested in AsomBroso Tequila’s will receive some mouthwatering perks (see below).
Invest now to join AsomBroso Tequila in disrupting a global tequila market projected to hit $14.7b by 2028!
An investment in AsomBroso Tequila has some tasty perks. See below.
Investments of $1,000 or More
- 750ml of El Platino
Investments of $2,500 or More
- 750ml of El Platino
- 750ml of La Rosa Reposado
- 750ml bottle of Gran Reserve Extra 5 Year Aged Anejo
- 50 ml bottle of Vintage 11-year rested Extra Anejo
Investments of $5,000 or More
- A hand-blown 750ml bottle of Vintage 11-year Extra Anejo, rested in a new French Oak barrel for 11 years and voted “Best of The Best” from the prestigious Robb Report Magazine
- 50ml bottle of The Collaboration Extra Anejo tequila double barrel rested in Silver Oak Cabernet Sauvignon barrels
Investments of $10,000 or More
- 750ml bottle of Vintage 11-year Extra Anejo
- 750ml of Gran Reserve Extra 5 Year Aged Anejo
- 750ml bottle of La Rosa tequila
- Two 50ml bottles of The Collaboration Extra Anejo tequila double barrel rested in Silver Oak Cabernet Sauvignon barrels
Investments of $25,000 or More
- An additional 5% Bonus Shares
- 750ml bottle of The Collaboration Extra Anejo, double-barrel in new French oak then transferred to a Cabernet Sauvignon 2010 silver oak barrel provided in a beautiful humidor display.
- 750ml bottle of Vintage 11-year Extra Anejo
- 750ml of Gran Reserve Extra 5 Year Aged Anejo
- 750ml bottle of La Rosa tequila
Investments of $50,000 or More
- An additional 10% Bonus Shares
- An invite to the distillery where they will sign one of the Collaboration barrels
- Once the barrel, that the investor signed, is released and bottled investors will receive four bottles of the Collaboration Extra Anejo
- You and a guest will spend the day in the Town of Tequila, Mexico at our distillery with team AsomBroso Tequila. The celebrations will continue enjoying local cantaritos (margaritas), Mariachi outdoor event bar and enjoy drinking and eating the local food and celebrating with Ricardo and his team. Flights and hotel are included and will be booked by AsomBroso Tequila
- 750ml bottle of Vintage 11-year Extra Anejo
- 750ml of Gran Reserve Extra 5 Year Aged Anejo
- 750ml bottle of La Rosa tequila
You should read the Offering Circular (Asombroso OC) and Risks (Asombroso Risks) related to this offering before investing. This Reg A+ offering is made available through StartEngine Primary, LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
We are ready to take advantage of the Holiday Season
28 days agoWith the Holidays vast approaching, shipping backups all throughout the U.S. ports, as well as pricing surges, the demands are feeding into the economy placing limitations on just about everything. Making it a challenge to purchase the perfect gifts for family and friends. However, we at California Tequila Inc. have the perfect gifts for your list of 21 and over.
These products can be found in the Arizona, California, Colorado, and Nevada
First up is our Knucklenoggin Salted Caramel Whiskey, a fun whiskey to add to the collection of a friend or co-worker. Made from a blend of the finest aged American whiskeys and infused with sweet taste of rich salted caramel. This can be enjoyed straight, on the rocks, or in a mixed drink. It is simply delicious!
Second is our GranReserva Anejo Tequila. This would be the perfect gift for a best friend, boss, or close family member. Our highly rated GranReserva has a full-bodied taste that critics have compared to a sophisticated Cognac or Armagnac. You will be pleasantly surprised by the sweet, delicate, honey-like opening aroma. Palate opens to a rich vanilla while the honey component expands to include butter cream and toffee, yielding a smooth caramel finish.
Last, but not least is our Vintage Extra Anejo. This is the ultimate gift for that special someone or for the person who has it all but doesn’t have our high-end, ultra-premium tequila on their personal bar shelf. AsomBroso Vintage Extra Anejo is what we think the most unique and taste provoking tequila on the market. This was Awarded “Best of the Best” by the Prestigious Robb Report Magazine. It is remarkably smooth with hints of butterscotch and caramel; aeration expands to include honey oak, and a touch of cinnamon revealing notes of vanilla and oak. The decanter is designed after the Bellagio’s famous “Fiori de Como” Chihuly chandelier and is elegantly displayed in a polished hardwood humidor with a custom laser engraved pedestal. This will WOW as this gift is unwrapped.
AsomBroso Tequila is available to ship directly to you across 40 states. Use discount code startengine at checkout to receive a 15% discount.
Click here to purchase Shop.AsomBrosoTequila
Reminder, you can invest multiple times during a campaign; it is not a one-time investment opportunity.
You should read the Offering Circular (Asombroso OC) and Risks (Asombroso Risks) related to this offering before investing. This Reg A+ offering is made available through StartEngine Primary, LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
Employee Spotlight – Director of National Accounts
about 1 month ago
Timothy Holl, Director of National Accounts
Timothy is a key employee on the California Tequila Inc. team. He brings over 10 years of wine and spirits national account sale experience, as well as hotel, restaurant, and tourism management involvement.
As the Director of National Accounts, Timothy is accountable for the strategic leadership and growth of national accounts throughout the US. Growing our products footprint and presence in National, Regional Off and On-Premise accounts and adjacent partners. Timothy will play a central role in transforming our business by helping us to unlock the full opportunities with chains on both a national and regional level. Timothy is the central point-of-contact for the continued brand growth of both the AsomBroso Tequila and Knucklenoggin Salted Caramel Whiskey in over 155+ Kroger’s locations.
Timothy is responsible for calling on and ensuring product placement in National and Regional Chains for our upcoming state launches in New York, New Jersey, and Florida.
Join Timothy and the team.
You should read the Offering Circular (Asombroso OC) and Risks (Asombroso Risks) related to this offering before investing. This Reg A+ offering is made available through StartEngine Primary, LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
Premium and high-end tequila in high demand across the U.S. and in the South Korean Market
about 1 month ago
Tequila sales have grown across the board because distillers can offer products at various price ranges. Thus, making it available to all consumers. Year after year, from 2002 to 2020, tequila sales volumes have increased in all markets, specifically in the high-end premium segment. According to the Distilled Spirits Council of the United States, tequila volumes have grown 209%, an average rate of 6.5% per year. Super premium tequila volumes have risen 1330% and today account for 5.1 million 9-liter cases. (https://www.distilledspirits.org/wp-content/uploads/2021/01/Tequila-2020.pdf).
The Asia-Pacific tequila market is scheduled to grow with a Compounded Annual Growth Rate (CAGR) of 5% in the projected years of 2021 to 2028 (https://www.reportlinker.com/p06105888/ASIA-PACIFIC-TEQUILA-MARKET-FORECAST.html ). Domestic intake of tequila in South Korea has continuously soared since there is an increasing attractiveness with millennials. These influences are set to play a fundamental part in driving the Asia- Pacific tequila market increase throughout the abovementioned forecasted period.
AsomBroso Tequila is one of few super premium tequila brands that is fortunate to be distributed in South Korea. Retailers in South Korea started stocking our products in February of this year and have since placed multiple orders. The hot seller in South Korean market has been our Del Porto 12-year aged Anejo. This complex tequila begins with the Vintage 11-year Extra Anejo and is double barreled an additional 14 months in hand chosen port barrels imported from Portugal. The taste profile is smooth and silky while the aroma inhibits a semi sweet, yet oaky persona. This tequila is then adorned in a meticulous crystal decanter hand made by the famous Italian artisan Luciano Gambaro. The Del Porto retails for an average of nineteen hundred ($1,900.00) dollars per bottle in the US and two million five hundred thousand ($2,500,000.00) won per bottle in South Korea.
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