California Tequila, Inc., is a Founder Owned and Operated Spirits corporation engaged in manufacturing, importing, marketing, and selling, through a network of domestic and international distributors its proprietary tequila and whiskey products under the ultra-premium brand AsomBroso tequila and Knucklenoggin Whiskey.
AsomBroso is the cognate of the Spanish word for amazing. The Company offers a wide array of ultra-premium tequilas, ranging from its award-winning Silver tequila at an approximate retail price of $40 bottle to its 12-year double barreled aged exclusive “Collaboration” Extra Anejo tequila priced at more than $1,800.00 a bottle.
Knucklenoggin Salted Caramel Whiskey debuted in July 2020 at a SRP of $26.99 and sold 90,000 bottles in the first few months. Making record breaking sales with national chain approvals in Costco, Kroger and Total Wine & More locations. The brand is on track to sell 100,000 cases over the next 12 months.
The AsomBroso Tequila products are manufactured according to its proprietary formula at an esteemed distillery situated in the legendary Jalisco province of Mexico, renowned for producing agave tequila. Knucklenoggin Whiskey products are manufactured according to its proprietary formula at two distilleries, one on the West Coast and one on the East Coast to keep up with demand.
The Company’s products are distributed in 25 states, with intentions to expand distribution into the balance of the US states and Canada over the next 18 months. With continued public support of AsomBroso it validates their efforts, resulting in an attractive reorder rate of 85%.