ARC Footwear is creating footwear brands with hyper-target identities in mind. Arc Footwear, Corp, was granted the global master license for SNKR Project and is our first brand to launch and thus has the most traction. As Arc Footwear continues to grow we will be launching our next two brands, Mayvn and Ovni.

SNKR Project: Stage - Growth

SNKR Project LLC was founded by Sean Clarke, Kaitlyn Kennedy, Marc Scepi and Janelle Nga, in 2017. Arc Footwear, Corp. was founded by the same team in 2020, and in October 2020 Arc Footwear, Corp. signed a licensing agreement with SNKR Project where it has the global master license for SNKR Project. SNKR Project is an innovative street-lux shoe providing high fashion shoes at prices unknown to the current market. This brand focuses on building hype around each product launch through viral and time-based marketing techniques. Since 2017, when SNKR Project was founded, the brand has achieved over $3.5M in lifetime sales. We believe this brand proves our overall ability to launch innovative shoes.

*The products displayed in the image above are renderings. The products are currently not available on the market and are in the research and development stage. 

Mayvn: Stage - Pre-Launch, Fully Functional Prototype

A footwear brand developed for Millennials to promote foot health as well as sustainability through innovative product design and product revival.

Shoes are often replaced when comfort is lost from wear. Subscription-based interchangeable insoles allow consumers to "revive" the comfort and support, expanding the lifespan of the shoes. This, in turn, decreases our contribution to landfill.

Currently, Mayvn is in the pre-launch stage. Our team is hard at work developing initial prototypes and we are anticipating a launch of the shoe brand by Q3 of 2021

*The product displayed in the image is a rendering. The product is currently not available on the market and is in the research and development stage.

The skate industry has been rapidly growing and expanding since the 1990s and that growth is set to accelerate as skateboarding becomes an Olympic sport at the Tokyo Olympics in 2021.

For  Ovni the product is the key differentiating factor. Our team challenged itself to design and construct the longest lasting and most comfortable skate shoe in the market. We have achieved this goal by utilizing American-made materials created for strength. Ovni completed a wear test at The Berrics (an exclusive indoor skate venue) which attracted 25+ teens to demo the product. We believe it was incredibly well-received.

Currently, Ovni is in the pre-launch stage. We’ve validated interest from our target demographic through our wear test at The Berrics, and we plan on launching the brand by Q1 of 2021.

In our opinion, the conventional retail model has become complacent and stale, combined with the rise in new media there has been a driving force of change. We believe that consumers now expect more and more customization and personalization in their shopping experiences. People expect to truly connect with every aspect of the brand, from its purpose to the advertisements they’re constantly seeing.

We see many brands appealing to the “general” consumer - but we believe it's time that individual audiences get the dedicated attention they deserve.

This portfolio of brands shares the costs of operations, infrastructure, and data, which drives down redundant costs while pushing ahead with powerful go-to-market strategies.

We aim for each of our brands to have a very specific customer in mind - allowing us to target niches from high fashion to sustainability.

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Our first brand to launch, SNKR Project, which sells luxury shoes at a lower price point, is targeting a virtually untouched price range within a massive industry. 

The luxury footwear market is worth almost $30B worldwide. Additionally, the market is $185B for streetwear at large, which is growing quickly and outpacing much of the rest of the slowing retail industry.

In a recent study, ¾ industry respondents reported they believe streetwear will grow significantly in the next five years.

Trends show that streetwear and luxury footwear continues to build momentum, while their prices continue to rise as well. We’re committed to providing high fashion shoes in a price range that the industry rarely sees.

In addition to SNKR Project, Mayvn and Ovni aim to respectively target the sustainability and skater markets. Although these markets may seem entirely different, with hyper-personalization we believe our brands will be able to reach them effectively.

*The product displayed in the image above is a rendering. The product is currently not available on the market and is in the research and development stage. 

One of the most vital ingredients necessary to create a brand in today’s age is hype. In March 2019, we saw a 400% spikes in online sales surrounding our new product release dates, giving us a massive signal of concept validation.

For SNKR Project, we have had $3.5M lifetime revenue since 2017 ($430K online) and are currently available in 240 retail stories in over 20 states.

Since 2017 we released between 2 and 3 styles each quarter. With the momentum we’ve seen recently, we plan to significantly boost these numbers.

Mayvn and Ovni are both in the Pre-Launch stage. We’ve built out shoes that we believe to be real winners. Now we are working on the rollouts of each of these brands.

As a one-stop shop for brands looking to launch under the guidance of pros and experienced marketers, we are an ideal solution.  We build brands with character.

*The product displayed in the image above is a rendering. The product is currently not available on the market and is in the research and development stage.

We manage Design & Production, Marketing & Management, Finance & Legal, and Operations & Logistics so that we can scale and distribute the price to make them tenable for each brand, giving them access to services they would never be able to afford alone.

We are perfect for customers looking for a group of brands they can rely on to meet their needs with each new development.

Consumer Online and U.S. Retail Store Distribution.

On D2C sales for SNKR Project, the business line has previously net on average a 75% gross profit. Our customers only return 6.2% of our shoes, compared with an industry standard of 30%. 

In our B2B sales, we have a 40% gross profit and are in early discussions with a financing program to purchase wholesale inventory that would require no cash outlay. We expect for both of these margins to stay in place as Arc Footwear transitions to having the exclusive license.

Mayvn and Ovni will both have specialized business models focusing on their niches as we continue to build out our plan to address the sustainability and skater niches.

*The above data is in relation to SNKR Project LLC, the owner of the SNKR Project footwear brand. This company was founded by Arc Footwear's CEO in 2017. In 2020, SNKR Project and Arc Footwear signed a licensing agreement in which Arc Footwear will license the brand name and continue to develop the brand. (Source)

CEO Sean Clarke worked for over a decade in the men’s footwear world as a brand owner and apparel licensee. He also operated a marketing and website development agency.

CMO Bess Kennedy is a veteran of the fashion industry, working in management at Zimmermann and major department stores.

CDO Mark Scepi is an industrial designer and architectural engineer with over 20 years in footwear design with New Balance, Timberland, and Deckers Outdoor, and has been launching startups for over 25 years.

CPO Janelle Nga has worked on footwear design with brands like Kangaroos, Tommy Hilfiger, CK Jeans, and private labels.

What we have built is a finely tuned machine for launching digitally native brands. With our four year plan, we are able to create a reliable pipeline that extends forward into the future in order to sustainably grow and market each brand.

SNKR Project was just the beginning for us. We want to create a brand for everyone. We believe that with resources under one umbrella, we can optimize both our own growth and the customer experience for various niches. We’d love for you to join us on this journey!