In our opinion, the conventional retail model has become complacent and stale, combined with the rise in new media and technology, there has been a driving force of change. We believe that consumers now expect more and more customization and personalization in their shopping experiences. People expect to truly connect with every aspect of the brand, especially on a digital playing field.

Conventional retail prohibits true ownership of physical product tied to unique digital assets, preventing consumers from realizing their full potential to accrue value, as well as the opportunity to profit through secondary market opportunities.                

The other side of this equation is the creator. Historically, the creators and designers within the footwear industry have not received any credit for their original designs. Now we have the opportunity to authenticate original designs and give the designer an opportunity to profit through the secondary market. This can be done anonymously, think of it as a nice middle finger to corporate. 

This portfolio of brands will share the costs of operations, infrastructure, and data, which we believe will drive down redundant costs while pushing ahead with powerful go-to-market strategies.

This, combined with next level consumer & creator digital collectibles backed by limited physical product, a gaming platform, and one of the first ever fashion metaverses, will set us apart from other brands in the game. SNKR Project is our inaugural brand that we anticipate will launch ten silhouettes with corresponding digital assets.

Here’s a closer look at each asset component:                        

1 - SNKR WARS - Digital Collectible NFT’s                    

It begins with ten fresh SNKR designs, where SNKRhedz culture meets robots. Here is a concept of a SNKR design with a corresponding stylized bot. 

Each sneaker drop will offer a corresponding NFT card pack which offers the chance to be backed by a limited physical product. We anticipate our  NFT card packs will be available on The Worldwide Asset eXchangeTM (WAX). We believe WAX is the safest and most convenient way to create, buy, sell, and trade virtual items (NFTs) - to anyone, anywhere in the world. Here are some brands featured on the WAX network:

Here’s a look at our card pack concepts featuring various rarities. These are on track for release in Q3, 2021.

2 - SNKR WARS - Game

Assets will be created from each SNKR Wars digital trading card NFT Drop. You will be able to choose either a sneaker or a robot asset to create your minted NFT trading card. You will be able to choose colors for your bot/sneaker, multiple backgrounds, and add ons like weapons, wings, jet packs, etc.

Players will also be able to select card characteristics such as animated backgrounds. Each add on and asset will be payable with SNKR tokens. Once a combination of assets is used and minted it is gone for that Drop. Players will have the ability to battle for SNKR tokens, stake them for more power ups, and buy new assets once more drops are released. 

3 - ArcLands Metaverse

ARCLANDS.io will be hybrid of Sandbox, Superworld, Voxel, and a marketplace in one space for the fashion world. ARCLANDS.io will bridge the gap between the metaverse and the physical world. 

Phase 1:

Globally there are major hotspots for shopping: NYC, Tokyo, London, Paris, & Amsterdam to name a few. The idea is to create and sell digital land plots for verified footwear, apparel, and accessory brands. Each participating brand will acquire a virtual storefront. Select multi brand stores and Blockchain businesses may also participate but will be limited. Stacked residential apartment plots for non-business owners will be available for community members to purchase. Each virtual storefront will be created to sell the brand’s goods, which will be minted as an NFT to link to the physical goods. Apartments will act as a digital wallet used to store community members product backed NFT’s and viewed as a virtual closet.

Phase 2:

The evolution will be a virtual game where you can actively move through this world. Inside this metaverse, brands will use their storefronts to advertise, do product launches, and virtual events as if we were in a real space. Community members can attend these events, socialize & shop with other members, trade assets and real estate with other members, attend virtual concerts, and more.

(concept of shopping within virtual storefront)

The market is $185B for streetwear at large, which is growing quickly and outpacing much of the rest of the slowing retail industry. In a recent study, 3/4 industry respondents reported they believe streetwear will grow significantly in the next five years.

According to CNBC, sales of NFT’s soared to more than $2 billion in the first quarter of 2021 — more than 20 times the volume of the previous quarter.

The metaverse continues to dominate the NFT ecosystem while Gaming is maintained and occupies a critical place in the Industry.        

Within traded assets, the market remains dominated by Gaming, followed by Collectibles.

Within Q1, Collectibles dominate the industry.                

“...so much has changed since December 31, 2020, a whole new era of the NFT industry has dawned with this new asset class attracting media coverage like never before. Many skeptics have started to raise their heads as the increase in value has people speculating on an NFT “Bubble”. - Source: nonfungible.com

The pioneers, builders and those who have been participating in building this ecosystem for more than three years are very aware that this is no bubble, but an underlying trend, slow, powerful, relentless.”                

For SNKR Project, we have had $3.5M lifetime revenue since 2017 ($430K online) and are currently available in 240 retail stories in over 20 states. 

Key personnel have been engaged for creative and technical production of all digital assets. Development of the NFT’s and gaming assets are in development and we anticipate they will be ready to launch for Q3. The fashion metaverse concept phase is underway with a plan to launch in Q1, 2022.         

Arc Footwear, Corp. is excited to announce our key blockchain and NFT strategic advisors Joel and Travis. Together they host two top ranked Apple podcasts, The Bad Crypto Podcasts  and Nifty Show. Joel and Travis are advisors to numerous blockchain and NFT-related projects, creators of the best selling Blockchain Heroes and The Bitcoin Collection digital collectibles, and hold seats on the WAX Advisory Council.  

As a one-stop shop for brands looking to launch under the guidance of pros and experienced marketers, we are an ideal solution.  We build brands with character.

In our eyes, Arc Footwear, Corp. introduces the future of the footwear industry that will allow brands to define and use their digital identity through NFT’s, gaming assets, and a fashion metaverse, to engage customers and drive growth. We believe we will be the first footwear company to offer our footwear creators smart contracts where they can authenticate their designs and earn a commission on all sales of the physical product, indefinitely - even if one chooses to start future employment at another footwear company - you still deserve to earn for the work you have created and authenticated. 

On the WAX network our community of SNKRhedz will be provided a wallet enabling them to purchase and trade our digital assets. We will accrue revenue as these assets are sold & on secondary markets, such as: 

Digital gaming assets will be available for purchase to create minted NFT trading cards.

The fashion metaverse will provide various streams of revenue through sales of, but not limited to: virtual land plots and the access to purchase physical product.

On D2C sales for SNKR Project, the business line has previously net on average a 75% gross profit. Our customers only return 6.2% of our shoes, compared with an industry standard of 30%. 

In our B2B sales, we have a 40% gross profit and are in early discussions with a financing program to purchase wholesale inventory that would require no cash outlay. We expect for both of these margins to stay in place as Arc Footwear transitions to having the exclusive license.

Arc Footwear has a team with decades of experience and extensive backgrounds of footwear design, development, digital marketing, website development, and crypto enthusiasm. Our collective track records of owning brands, licensing brands, owning digital agencies, and launching startups, provides a strong foundation to continue growing Arc Footwear, Corp. 

Arc Footwear, Corp. is positioning itself to bridge the gap between fashion and blockchain. Our vision is to educate and empower our SNKR community, and the greater industry, in the blockchain space - and vice versa. We will inform our community how to create and protect their digital fashion identity while also accruing and increasing their value.      

SNKR Project is just the beginning for us. We have two additional brands in the pipeline and more to come. We believe this is the future of fashion. We’d love for you to come with us on this journey. 

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