Your youth are going to be influenced by the world in one way or another—positively or negatively. That’s why for 30 years the Alive Music Festival ("Alive"), gives your family and youth the environment to experience Christ more deeply by bringing the best three days of summer to the beautiful campgrounds of Atwood Lake Park, Ohio. 

We have had over 1.5M customers at our breathtaking venue with the top Christian musicians in the world. With the power of incredible music and an environment like none other, we were able to achieve over $1.1 million in revenue in 2019 and our net sales have grown over 74% since 2017.

Our profitability is supported by a wide variety of revenue streams that come together to help us put on amazing events every year.

Percentage of Total Revenue

• Tickets - 64%

• Camping & RV Sites - 14%

• Sponsors - 6%

• VIP Experiences - 5%

• Merch - 5%

• Food Vendors - 4%

• Parking & Misc. - 2%

Our average order value is $93.89 for tickets, campsites, and VIP experiences — not counting additional purchases.

Our Vision is to grow the festival through:

• Grow our YouTube channel by creating exclusive artist-based content to share throughout the year

• Add 2,000 more customers who camp at Alive annually

Improve the overall festival experience by Increasing production value of the festival at all of our stages, and improving the camping experience.

We bring the best talent from across the Christian world to our venue to perform on four stages to massive outdoor crowds. 

With thousands of attendees, and more than 50 artists, we have been a destination for Christians to gather, experience worship, enjoy concerts, and camp in community since 1988.

Our three-day festival not only has amazing musical acts but thanks to our beautiful venue, we can provide an outdoor get-away including plenty of activities and programming such as boating on Atwood’s 1,500-acre lake, swimming, hanging out at the beach, enjoying free water inflatables, shopping in the Marketplace with a variety of vendors, hiking trails, playing sand volleyball or basketball, enjoying fishing, or just taking your kids to the playground.

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Despite the large portion of US citizens who practice Christianity, there are very few options for music festivals of this quality which keep Christian, family values at the forefront.

There are 231M Christians in the US (2.1B worldwide), and we believe many are looking for faith-based Christian events to attend with their friends and family. Faith Driven consumers constitute 17% of the American adult population, which is approximately 41 Million people, spending an estimated 2 Trillion Dollars per year.

What Alive has accomplished since its inception in 1988 has been unbelievable. We have grown into a yearly tradition for so many fans, and the memory of a lifetime for many first-time visitors.

We have entertained and hosted over 1.5M people over the years, from 20 countries all over the world and all 50 states. Our festivals have also brought in a total of over $27M in revenue.

We’ve seen our sales continue to climb over the past few years and our attendees have become our biggest brand ambassadors after the festival every year.

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We find the best Christian artists around and put on an incredible show for thousands every year. You’ll also hear Gospel-centered messages from incredible teachers, pastors, authors, and others throughout the three days at Alive.

In the last thirty years, we have had some of the biggest names in Christian music, including TobyMac, for KING & COUNTRY, Hillsong United, MercyMe, Skillet, Switchfoot, Newsboys UNITED, Lecrae, Kari Jobe, Casting Crowns, Jeremy Camp, Andy Mineo, and MANY others. 

In addition to unforgettable concerts, our speakers, outdoor activities, and gourmet food vendors top off our attendees’ experiences to make it the best time of the summer.

We give thousands of people from around the world the unique opportunity to worship Jesus with a diverse and like-minded community. 

We bring all of your favorite artists to one place at one of the most beautiful festival sites in the country.

Our passion to provide the best experience keeps people coming back year after year.

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1. We want to become the best Christian music festival in the world. In order to accomplish this, we plan to focus on three different areas: Almost 500 billion video views happen on YouTube every day, and many of these are music-related. We feel this is a great opportunity for Alive to expand our business. Therefore our plan is to grow our YouTube channel by creating exclusive artist-based content to share throughout the year. By recording exclusive, high-quality, live performances of artists at Alive, we can produce digital content to share on our YouTube page throughout the year.

2. Last year in 2019, we had approximately 4000 attendees who camped at the venue during the festival, but we were not at capacity. It is our goal to increase our awareness and marketing efforts to add 2,000 more paying customers who camp at Alive annually. By marketing to a national audience of Christians looking for a family-friendly festival, we see the potential to add at least 2,000 more customers who will attend Alive each year. Based on our average ticket sales, this could potentially add approximately $225,000 dollars of new top-line revenue. 

3. By creating the absolute best concert experience, we believe that we can increase our repeat attendees. That is why we will focus to improve the overall festival experience. Being at Alive is already an unforgettable experience, but we hope to make it even better by improving the production quality at all four stages, providing air-conditioned tents for our Marketplace and Woods Stage, and booking more of the best bands in Christian music every summer.

Every summer, thousands of people from all over the world come to Alive and enjoy 3 days of music, camping, and more. However, our success is all thanks to the passion and love our team of 750+ people puts into this event every year to make each experience better than the last. Each vendor, volunteer, artist, and staff member help make Alive the best 3 days of summer.

“We do Alive, because we love uniting followers of Christ  together at a huge music festival, plus we know music that honors God, and lifts up His name, can be a bridge into people’s hearts and lead them towards a relationship with Jesus!”  - Bill Graening

“I love working at Alive because it really is amazing to see thousands of people gather together in the name of Jesus each summer.” - Tyler Graening

“It’s such an honor to be a part of something that clearly spreads the hope and love of Jesus and to see the eternal impact it’s had on attendee’s lives over the past 30 years.” - Kathy Graening

Disclaimer* The testimonials may not be representative of the experience of other customers and is no guarantee of future performance or success.

After running this festival for decades, and seeing steady, sustainable growth, the past three years of rapid scaling have been especially gratifying, and a message that we’ve been doing something right.

But more importantly, this is an opportunity for you to invest in a company that shares your values. It’s our goal each year to share the hope and love of Jesus with thousands of people, and your support will help us continue on in that mission.

We want to capitalize on this opportunity and use our years of experience and knowledge to bring this event to the next level. We believe the sky's the limit and we encourage you to come on board and join us.

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