AEXLAB's virtual reality studio opened in 2015, working with music festivals, museums, and other alternative creative outlets. One of our key projects during that time was Water Planet, a VR music release designed by our team member, Elizabeth. Elizabeth was invited to Epic Games headquarters and AEXLAB has since been featured several times on their community spotlight.

We later went on to create numerous bespoke experiences for organizations such as Red Bull and the American Institute of Architects, deploying hardware, working with Epic Games and Valve, and participating in the Oculus Start program. Oculus Start provided us with significant hardware to develop virtual reality games compatible with their headsets. 

As a partner, AEXLAB has the ability to deploy games on Steam, and has access to one of the largest digital distribution platforms for PC gaming worldwide.

From our research and experience, we’ve found that:

1. VR lacks a market leader for esports and competitive shooters

2. PC and console games lack social depth (as they are voice-chat only)

3. The development and investment in VR hardware has entirely outpaced VR software

At AEXLAB, our solutions bridge the gaps the VR gaming market is facing. 

1. VAIL, AEXLAB's first gaming franchise, is built for the new interactive media that is VR, and is designed with viewership in mind for esports. 

2. Virtual reality provides full immersion and interaction, as VAIL has redesigned gamers’ lobbies. Players load into an interactive space and can invite friends to socialize before queuing up for matches.

3. We recognize that gaming is now a first-class social activity, and market leaders will lag behind on adopting the new technologies and paradigms.

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Virtual reality is where the internet was 20 years ago, it’s a nascent but high growth market that has the power to change everything.

The number of gamers worldwide is still on the rise and will exceed 3 billion by 2023. The global games market revenue for 2020 was about $159.3, with a +9.3% year-on-year increase.

The global virtual reality in gaming market size is expected to reach $92.31 billion by 2027, expanding at a CAGR of 30.2% over the forecast period. The intensifying demand for technologically progressive electronic games amongst millennials is anticipated to drive the market growth from 2020 to 2027. 

Long-term growth for AR and VR headsets will be strong throughout the forecast period with shipments growing to 76.7 million units in 2024, resulting in a compound annual growth rate (CAGR) of 81.5%.

Our core systems have been built to overcome various challenges developers face while building virtual reality games. With a strong foundation from our earlier projects, version 2.0 of these core solutions started in 2017 when development on VAIL began in earnest.

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We’ve received feedback from hundreds of testers, and are in continuous development of our framework and systems. Our systems currently include solutions for haptics, audio spatialization, firearm simulation, virtual reality human interfaces, and real-time social and gaming networking technology.

As of December 2020, we are actively conducting a closed alpha test with over 300 competitive players.

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Additionally, we have received some notable press mentions, including our project, Water Planet, being featured in VICE Magazine.

With a PC virtual reality headset, you download the game, and click play. We support all major headset manufacturers (Lenovo, Hewlett Packard, Oculus, Valve, HTC, Windows Mixed Reality, et cetera.)

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Our business model currently employs the following pillars:

Many larger studios have followed a waterfall development model geared for traditional flat-screen gaming, which has made them much slower to react to the recent trend and adoption of VR. Our studio, however, is among the few players that have been able to mobilize quickly by developing solely for VR, from the ground up.

AEXLAB is pre-revenue and we are in the early stages of the virtual reality game market, providing brand new ways to monetize and be social. We see the benefit of investing lots of time and effort into building our community and working with players to create the best experience possible.

We believe VAIL will be the market leader for VR shooter games, and retention will be driven even further by creating an extraordinary social experience: a new way to connect, spend time with, and play with your friends.

And we believe cybernetic nights will be the new norm for those under 35, and games will no longer just be marketed to one group or identity.

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Elizabeth leads art direction, with her background in communication and film. She is a lifelong gamer and artist, whose affection for technology, music and multimedia art has evolved into making games.

Albert is a member of the Audio Engineering Society and has always been a serious gamer, with the ambition of working on a shooter project. So, when this once in a lifetime shift came, he compared it to the inception of cinema and insisted that it was the perfect opportunity. Albert is at the helm of programming and systems architecture.

Jonathan, whose background lies in finance, entrepreneurship, and development, executes the company’s vision while facilitating the day to day business activities. As a virtual reality evangelist and gamer, Jonathan enjoys working with the community to progress the space.

Gaming has always been a social experience, and these trends have only accelerated in recent years. While the last decade was all about leaving traditional media behind for social media, this next one will be about leaving social media behind for interactive media. VAIL is where virtual reality, esports, and social gaming meet, and we are creating the industry standard for how users expect to interact with VR.

Now we are raising capital to ramp up and deliver the ultimate VR experience.

We hope you’ll join the effort and become a part of the future of virtual reality and gaming!