Booksniffer Inc.

Reading is good :)

Booksniffer Inc.

Reading is good :)

Fort Worth, TX
Advertising and Marketing
Software & Services
BookSniffer is a new mobile and web-based platform which brings readers and authors together in a whole new way. Built on next-generation technologies and with more than 1,600 registered authors on the platform to date, we believe BookSniffer is poised to become a new leader in the book marketing industry.

$134,499

raised
250
Investors
$18.4M
Valuation
$0.36
Price per Share
$249.84
Min. Investment
Common
Shares Offered
Equity
Offering Type
$250K
Offering Max
Reg CF
Offering

$134,499

raised
250
Investors
$18.4M
Valuation
$0.36
Price per Share
$249.84
Min. Investment
Common
Shares Offered
Equity
Offering Type
$250K
Offering Max
Reg CF
Offering

Rewards

Get rewarded for investing more into Booksniffer Inc.:

$249+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$1,000+
Investment
Tier 1 perk
Advertising credit of $1,000
$5,000+
Investment
Tier 2 perk
110% value in advertising credit on the platform
$10,000+
Investment
Tier 3 perk
perk 2 + 5% bonus shares
$25,000+
Investment
Tier 4 perk
perk 2 + 10% bonus shares

Reasons to Invest

Launched in 2020, BookSniffer has begun generating revenue as of October 31, 2020, with 1,600+ authors using the platform.
The mobile app market, currently worth $154 billion, is expected to continue growing at a CAGR of 11.5% through 2027.
Within the book market, which is worth $122 billion, more and more authors are publishing independently, changing the landscape of the book marketing industry as a whole.

Overview


BookSniffer helps readers and authors connect without relying on overly expensive advertising

BookSniffer provides an affordable solution to authors and publishers looking to market their works. Readers using the app are able to discover and fall in love with new writers every day, and writers are able to advertise and reach fans on their own terms and within their own budgets.

Our recently released app, available for iOS and Android, already has an impressive average rating of 4.6 stars, with 1,600 authors and more than 3 million books on our platform. In a growing, $154 billion mobile app market, we believe we’re already off to a great start.

The Problem


The book business is undergoing a major transition right now

More and more authors have chosen the self-publishing route in recent years. This seismic shift has turned the industry on its head. According to Bowker, over 1.6 million books were self published in the US in 2018 (source).

Working writers- whether self- or traditionally-published - are an extraordinarily resilient bunch. Yet, these steely authors are facing exorbitant and rising marketing costs. This state of affairs puts the newest authors, with the least financial resources, at a major visibility disadvantage.

The Solution


Book Marketing Made Easy - and Affordable

BookSniffer helps indie authors and publishers alike reach rabid readers at a reasonable cost—and helps book lovers discover new voices on a safe, fun, next-generation platform.

The Market


Combining a massive book market with an even larger mobile app market

BookSniffer operates at the intersection of two major global industries: the $154 billion mobile app market (source), which is expected to grow at a CAGR of 11.5% through 2027 (source), and the $122 billion book market (source), which comprises more and more indie authors.

There are 45,000+ authors in the U.S. market today (source). Over 1.6 million books were self-published in 2018 (source), and the number of ebooks sold and published by independent and small-press authors has already overtaken the number of ebooks sold and published by Big 5 publishers (source).

Our Traction


Readers, writers, and strategic partners are taking notice

In October of 2020, BookSniffer opened the castle gates and offered a limited Beta version of its sponsorship products. Within 30 days, BookSniffer generated nearly $30,000 in sales on a shoestring marketing budget.

BookSniffer recently rolled out an updated version of its .com website, and is in active development of new features for its iOS and Android applications.

Traction with authors:

Technical milestones include:

  • An advanced, proprietary, next-generation book search engine

  • Over 3 million titles on our platform, including the latest bestsellers

  • Technologies to index millions of additional books per month in the coming months

  • Direct author-to-reader messaging

  • A proprietary book memes and quotes engine to allow readers to share fun and meaningful content

  • Advanced graphical library builder, designed for readers to share their favorite reads with friends and family

  • An advanced authors portal, with self-serve tools where authors and publishers can purchase advertising on the BookSniffer platform

  • Easy-to-use tools for authors, including AdMakerMcAdmakerFace, a free tool helping authors make attractive book ads they can use anywhere

  • KeywordThingy, a product to help authors find and identify thousands of advertising keywords, customized to their titles, with just a few clicks

  • Hundreds upon hundreds custom server-side applications to enable the above, many of which we believe may be patentable

What We Do


A tailor-made app to benefit readers and authors alike

Authors on BookSniffer can:

  • Create custom book landing pages to display books and link to social media

  • Send messages, news and deals to fans and followers

  • Create book ads using our AdMakerMcAdmakerFace tool 

  • Build lists of thousands of relevant keywords for advertising using our KeywordThingy tool (in Beta)

  • Purchase reasonably priced Sponsorships to display books more prominently on shelves and in keyword searches (in development)

Readers can:

  • Access book deals we’ve collected from across the web

  • Build and share custom virtual libraries

  • Rate books within our proprietary BookSCAPE system, which allows ratings based on Story, Characters, Action, Prose and even Editing

  • Follow authors to get news about their latest releases, as well as direct messages with exclusive content

  • Search for books using a super advanced search engine

  • Host private book discussions and clubs (coming soon)

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The Business Model


BookSniffer is committed to a differentiated, ethical advertising model

BookSniffer generates advertising and subscription-based revenues from independent and self-published authors, ad agencies, and publishers.


BookSniffer attracts readers through its advertising and referral programs.

How We Are Different


 BookSniffer empower authors to connect with their fans on their own terms, without the artificial barriers erected by other platforms

Goodreads, a social media network with approximately 90 million users (source), provides shelving and other search and organization features similar to BookSniffer. However, after being purchased by Amazon, Goodreads no longer offers self-serve advertising, and authors aren’t able to connect directly with readers.

Another popular platform, BookBub, a book deals newsletter and marketing platform with approximately 15 million users (source), rejects more than 80% of applicants for featured placement due to low availability (source).


BookSniffer has lots of space, and we don’t require bidding wars for our authors to access it.

Platforms like Amazon suggest per-click bid prices as high as $2 or more for some keywords. This is because they use an auction-based system, where the highest bidder gets the most visibility. You can’t sell a 99c book at $2 per click. It’s unsustainable, and it doesn’t only hurt authors – it also hurts the readers out there who want to find new voices. If new authors can’t afford to advertise, readers won’t know they exist. The only winner in this scenario, with an ever-increasing “slice of the pie”, is the platform - and in some cases, the cost of the click exceeds the price of the pie. 


BookSniffer has a better approach.


BookSniffer offers fixed-bid advertising. That’s right - no highest bidder auctions. Right now, in 2021, our maximum cost per click is 18 cents flat – and sometimes lower.

The Vision


BookSniffer aims to break the stranglehold the Big Tech platforms have on authors.

We believe BookSniffer has the opportunity to solve a major industry challenge: making room for new authors while creating fair and affordable advertising opportunities for authors at any stage in their career.

Although we expect to appeal initially to indie authors and small-press publishers during our product launch cycles, we believe that as our platform, user base, and potential marketing reach grow, our advertising products become viable to the broader market while maintaining our ability to serve new and emerging voices.

OUR LEADERSHIP


Founded by independent authors who know the struggle is real

BookSniffer is proud to be a diverse, majority-woman-owned company, composed of individuals who have been successful in various industries. Our Board of Directors is made up of authors who have worked together to slay the book marketing dragon.

We've also been fortunate to attract a brain trust of brilliant minds from the technology, legal, and finance industries who have helped bring our mission to life. 

On the marketing side, we’re excited to partner in 2021 with Harmon Brothers, makers of some of the world’s most vibrant and viral video ads, such as SquattyPotty, Purple Mattress, and Lumè Deodorant.

Why Invest


The reading revolution begins with you

The power in the book business is largely concentrated in the hands of a few behemoths, at the detriment of the hard-working, talented authors who bring fantastic stories to life, who educate, who inspire, who thrill and entertain.


We hope you'll join us in our author-and-reader powered revolution.

Offering Summary


Company

:

BookSniffer Inc.

Corporate Address

:

600 W. 6TH STREET, STE. 400, Fort Worth, TX 76102

Offering Minimum

:

$9,999.72

Offering Maximum

:

$249,999.84

Minimum Investment Amount

(per investor)

:

$249.84











Terms


Offering Type

:

Equity

Security Name

:

Series B Common Stock

Minimum Number of Shares Offered

:

27,777

Maximum Number of Shares Offered

:

694,444

Price per Share

:

$0.36

Pre-Money Valuation

:

$18,418,015.08











*Maximum Number of Shares Offered subject to adjustment for bonus shares. See bonus info below.

COVID Relief

This offering is being conducted on an expedited basis due to circumstances relating to COVID-19 and pursuant to the SEC’s temporary COVID-19 regulatory relief set out in Regulation Crowdfunding §227.201(z).

Offering maximum.

In reliance on this relief, financial information certified by the principal executive officer of the issuer has been provided instead of financial statements reviewed by a public accountant that is independent of the issuer, in setting the offering maximum of $250,000.

Expedited closing sooner than 21 days.

Further, in reliance on Regulation Crowdfunding §227.303(g)(2) A funding portal that is an intermediary in a transaction involving the offer or sale of securities initiated between May 4, 2020, and February 28, 2021, in reliance on section 4(a)(6) of the Securities Act (15 U.S.C. 77d(a)(6)) by an issuer that is conducting an offering on an expedited basis due to circumstances relating to COVID-19 shall not be required to comply with the requirement in paragraph (e)(3)(i) of this section that a funding portal not direct a transmission of funds earlier than 21 days after the date on which the intermediary makes publicly available on its platform the information required to be provided by the issuer under §§227.201 and 227.203(a).

Investment Incentives and Bonuses

Early Bird*

Friends and Family - First 72 hours I 15% bonus shares 

Super Early Bird - Next 72 hours I 10% bonus 

Early Bird Bonus - Next 7 days I 5% bonus shares 

Volume*

Tier 1 perk - ($1000 +) Advertising credit of $1,000 

Tier 2 perk - ($5,000+) 110% value in advertising credit on the platform 

Tier 3 perk- ($10,000+) perk 2 + 5% bonus shares 

Tier 4 perk - ($25,000+) perk 2 + 10% bonus shares 

The 10% StartEngine Owners' Bonus

BookSniffer Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. Owner's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Series B Common Stock at $0.36 / share, you will receive 110 shares of Series B Common Stock, meaning you'll own 110 shares for $36. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the Company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

*Investors participating in both the Early Purchase Bonus and the Volume Bonus may claim the greater of either bonus, not to exceed 15% in total. 

Bonuses will be computed based on each purchase transaction. If an investor makes purchases of our stock in different transactions the bonus will be computed on each purchase meaning that the amounts from different pw·chases will not be aggregated to calculate bonus tiers. Investors are suggested to, if possible, purchase your shares in one transaction as soon as possible. 

Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share. 

Any advertising credits received when purchasing our stock will have no cash value and will be nontransferable. All advertising credits will expire two years from the date of your stock purchase. All advertising credits will be used at BookSniffer's then applicable advertising pricing and will be subject to BookSniffer's advertising standards at the time the advertising is run. Advertising pricing and advertising standards may be changed from time to time with no notice to you. 

For an example of bonus calculation, if you bll.ly 100 shares of Series B Common Stock at $0.36 I share during the second 72 hours of our Early Purchase Bonus, you will receive 110 shares of Series B Common Stock, meaning you'll own 110 shares for $36. If you make a second purchase later, your bonus will be computed on the shares you purchased in that transaction with no regard to your earlier purchase. 

Irregular Use of Proceeds

Example - The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$2,895,938.00 USD
$3,454,715.00 USD
Cash And Cash Equivalents
$38,698.00 USD
$128,368.00 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$226,870.00 USD
$37,859.00 USD
Long Term Debt
$691,288.00 USD
$762,474.00 USD
Revenues And Sales
$0.00 USD
$0.00 USD
Costs Of Goods Sold
$0.00 USD
$0.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$1,139,656.00 USD
-$127,629.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Notice of Funds Disbursement

16 days ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Booksniffer Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Booksniffer Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Notice of Funds Disbursement

about 1 month ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Booksniffer Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Booksniffer Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Notice of Funds Disbursement

about 2 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Booksniffer Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Booksniffer Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Notice of Funds Disbursement

2 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Booksniffer Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Booksniffer Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Notice of Funds Disbursement

3 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Booksniffer Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Booksniffer Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Notice of Funds Disbursement

3 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Booksniffer Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Booksniffer Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

BookSniffer files for provisional patent protection for new book giveaway platform

3 months ago

We've had a "eureka" moment here at BookSniffer.


First: THE Question

We have extensive conversations with readers, authors, publishers, and investors every day, and the #1 question we get is this: Why would someone search for books on BookSniffer, as opposed to just going to Amazon?

Our answer is, well, we've got all this cool stuff! Library management, a really powerful search engine, tons of daily deals, book memes and quotes, and so forth.

"Yeah, that's cool! I like that stuff! But why would I search for books on BookSniffer, as opposed to just going to Amazon?"

The question persists... and what we're hearing is that we needed a simpler answer. Something really unique, easy to explain, a real, obvious value proposition that will appeal to a wider audience. 


Second: Authors have been asking do to giveaways.

Book giveaways are a great way to get exposure for a title, get reviews, get followers, and get readers to fall in love with an author so they read the rest of their books. Book giveaways are not a new idea... but doing them well... no one has really cracked that nut yet. Authors and publishers want real value for their giveaway, rather than just giving people books who might not ever read them. We've had lots of authors ask us what we plan to do about giveaways, and we've been listening to ideas for over a year now on how to really do giveaways right. 


Third: No affordable platform exists right now where authors and publishers can do extensive market testing on their books.

Those of us in the book business know there are three things that sell books: covers, blurbs (the short description of a book), and targeting. What we don't know (and constantly second guess): is our cover resonating? Is our blurb well-written for the audiences we target? Is it too long, too short, just right? Is the premise of our book enticing, compared to other books in our genre? In short, how well does my book "packaging" stand up to my competitors?


What if we could answer all these questions in one shot?


What if when readers search for a book on BookSniffer, they had a chance to win that book... or one of many other books being offered by our sponsors, just by giving feedback on covers, blurbs, and plot ideas?


Well, we thought, now that's a simple, unique reason to search for books!


Announcing BookLuckTM: a fun new book giveaway platform by BookSniffer.


On BookLuck, readers have a chance to win any book they search for... and by rating book covers, blurbs, and other data points, they can earn points to win more books. Or, if they fall in love with a book while checking it out, we show them where to buy it.

By hosting a BookLuck campaign, authors and publishers will get:

 - Feedback on their covers

 - Feedback on their blurbs

 - Feedback on their book premise

 - Comparative analytics to other titles in their genre, on all the above points

 - Feedback on their audience targeting

 - The ability to split-test concepts

 - Also-like reports, so authors and publishers can learn how to better target their advertising

 - More reviews

 - More followers

 - More SALES


We're going to do giveaways right. Fun for readers, and unheard of value for sponsors. We're launching BookLuck in the U.S. on March 17th, and we've already sold nearly 100 campaigns to authors and publishers in our early-bird offering. And in discussions with our team, we've decided our our idea is unique enough that it deserves patent protection - so we've filed for a provisional patent with the USPTO.


If you smell what we're cooking, please consider investing! The faster we can raise capital, the faster we can scale this platform and fully integrate it with the BookSniffer applications.


Hope you're well... see ya next time!

Notice of Funds Disbursement

3 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Booksniffer Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Booksniffer Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Lots of new stuff from BookSniffer rolling out!

4 months ago

Hi there fellow BookSniffers! We've got three important things to share with you today:


Our first Author Spotlight content series is live!

We try to go above and beyond for our author investors, and a great way we can do that is to feature those wonderful writers so our readers can learn about them and the worlds they create. Our first spotlight is author David Estes, international bestselling author of the Fatemarked series. David's work is ubiquitous in the epic fantasy genre, and for good reason... he's a brilliant author who knows his craft. 

If you're an author investor with BookSniffer, watch for an email for us - we'll let you know when it's your turn in the spotlight!

We've launched our BookSniffer Secrets content series!

On the BookSniffer site you'll soon see articles popping up giving tips and advice to authors at any stage of their career. Our first article was written by our very own JA Andrews... on the dread topic of writing your author newsletter! (Makes your stomach drop, doesn't it - no worries, JA has some great tips on how to make it fun and engaging.)


SO many authors are becoming investors!

We're grateful to every single individual who invests in BookSniffer. It's really special, though, when authors invest - that tells us that authors out there believe in what we're doing, and they see the value. When your target client market wants to own a piece of the pie, we think that's a heck of an endorsement. 

Of the 155 investors who have participated in our StartEngine campaign so far, 93 are authors. When we add our founders and earlier-round investors, we're now proud to say we have over 100 author-owners of the BookSniffer platform!



OK, we have four things to share. Four and a half, really.

Coming REALLY soon... Publisher Accounts!

The demand is real. We've had lots of conversations with publishers lately who want their own publisher dashboard on BookSniffer, so they can advertise ALL their authors. We're building it now... along with something particularly fun that's also been in high demand. Look for our next update to see the newest property BookSniffer is rolling out!


Be safe, enjoy your weekend, and GO READ A BOOK!


Sean & Team Sniff

Notice of Funds Disbursement

4 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Booksniffer Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Booksniffer Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

With over 100 investors, we've surpassed 25% of our goal!

4 months ago

Welcome to all our newest investors!

We're so excited to welcome you to the BookSniffer family - and THANK YOU for helping us surpass 25% of our goal in just a few short weeks! As of this update, we're proud to have welcomed almost 120 investors to the BookSniffer family, and we've raised over $70,000.


Some interesting facts and data...

We're proud of our metrics. Here's a few interesting data points we wanted to highlight for you:

BookSniffer has nearly three million unique pages on its website.

For those of you who understand SEO, you know how valuable this is. As Google indexes our site over time, our SEO (search engine optimization) footprint grows - and our SEO success continues to bring users to our platform. We're already ranked on the first page for LOTS of book-related keywords, and the number of websites linking to BookSniffer continues to grow as well. Those "backlinks" contribute to our SEO authority... so if you've got a website and you're a BookSniffer investor, please link to our website!

We've exceeded 2,200 registered authors on our platform.

BookSniffer offers lots of free tools for authors to improve their marketing, including simple-to-use tools to build beautiful, graphical ads, free messaging to their own fans, and a beautiful author panging page, where they can link to all their social media profiles, books, cat videos, the works! We built these free tools because we want to help authors who are just starting out. Running an email list, learning how to make graphics in Photoshop, and building a website are three of the most time-consuming marketing tasks an author has. So far, over two thousand authors agree - that's useful stuff!

Over 10% of our registered authors have become either paying customers, investors, or both.

So far.  We've found that the more time someone spends on the BookSniffer platform as an author, the more likely they are to become a customer, investor, or both. 

We've begin serving perks to our first investors!

This past week, our first round of investors "closed", meaning we received their investment, and they received their stock. Now the fun begins! We're scheduling meetings with all our investors who are eligible for bonus ad credits. We'll be setting 30-minute sessions to show them around the BookSniffer platform and get their campaigns going. Our calendars are filling up quickly, so if you're an eligible investor, be sure to check your email for instructions on how to set up a Client Success Session with us!

Coming soon: Author Spotlights and our Self-Publishing Success Series!

We're now in the process of creating some really great content for both authors and readers, including in-depth interviews with BookSniffer authors and a step-by-step series exposing all the "secrets" we've learned over time on the road to our own publishing success. Look for that content soon on the BookSniffer websites!


That's all for now. Investors, please remember to spread the word! The sooner we meet our capital needs, the faster we can grow!


Wishing you the stuff of dreams,


Sean & the rest of Team BookSniffer

Notice of Funds Disbursement

4 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Booksniffer Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Booksniffer Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Notice of Funds Disbursement

4 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Booksniffer Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Booksniffer Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

BookSniffer breaks 2,000 registered authors!

4 months ago

This past week since we launched on StartEngine has been a wild ride... when we fired this thing up, we were at 1,600 registered authors, and I am pleased to say that just a scant week later, we're at 2,124 authors! (I expect this will increase by the time I finish writing this). 

We could not be happier to welcome all of you to our platform, and we can't wait to help you succeed in your book marketing goals.

Our reader base is growing, too!

We've finally launched our first marketing campaigns to attract readers to our platform, and we're happy to say they're going like gangbusters. Our reader acquisition numbers are up over 2,200% since the beginning of this month, and we're still in the very early stages of scaling our advertising spend. 

Our focus right now: LEGENDARY customer service.

With Deana and Jeremy joining our team last week, our capacity to spend more one-on-one time with our clients is scaling quickly. Our technical team just rolled out our internal customer service dashboard, allowing our staff to better (and more quickly!) address customer concerns, manage account issues, and prioritize bugs. 

Getting close to our $45k milestone...

When we reach $45k in investments, we'll be featured on the StartEngine home page! So far, so good... as of this update we're up to $41.5k invested - and we are SO grateful to our investors for helping us build this platform. Your platform!

Getting our audit done...

The SEC requires two years of audited or reviewed financial statements to increase our raise cap, and our fantastic accounting partners at J. Taylor & Associates are burning the midnight oil to get it done. (Hi, Jan! Hi, Joe!) 

More news soon!

We've got some great news coming up in our next update, when we announce our upcoming BookSniffer content series! We hope you book lovers out there will love it :)

Be well, stay safe, and thanks for being a part of our history!


Sean & The Snifferinos


P.S. Yep... 2,129! 




BookSniffer has raised our minimum!

5 months ago

We're excited to announce that we've passed our $10k milestone, with over $15k invested so far among 27 investors!

Among our investors are several folks who have been with us since the beginning, in our very first round, and some new folks who discovered us on the StartEngine platform. We cannot thank each of you enough for being a part of our indie-powered mission.

Take advantage of our awesome perks!

As a reminder, in addition to bonus shares for various tiers, we're also offering authors and advertisers equal value (or more!) in your investment as advertising credits on the BookSniffer platform for all investments exceeding $1,000. The BookSniffer platform is a great place to advertise, with low, flat click pricing - no highest bidder auctions! - and the ability to target readers by genre or keyword. Find your perfect audience on BookSniffer!

Welcoming Jeremy Adams and Deana Allen to the BookSniffer team!

BookSniffer is GIDDY to announce the recent addition of two brilliant individuals on our Author Services team. As our client base continues to grow, we want to ensure every author on our platform receives the very best in customer service, and so we've brought Jeremy and Deana on to fill the roles of Client Success Managers. If you're an author on our platform, you'll be hearing from them soon! Be sure to schedule a free Client Success session with them so you can make the most of your BookSniffer author tools and resources.


We're hiring developers!

If you're a full stack WordPress developer, a senior iOS developer, or a senior Android developer in the DFW area, we'd like to talk to you! We're looking for folks with experience in Firebase and the Elasticsearch stack to join our team.


Stay tuned for more updates, including our next one, where we'll be announcing some exciting new features coming soon on the BookSniffer platform!


Wishing you the stuff of dreams,


Sean



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