Zenus, Inc.
Video analysis on a massive scale
Austin, TX
Data/Analytics
Events
Zenus introduces a revolution in ethical facial analysis. We provide safe data capture of consumer behavior for the 21.7 trillion dollar in-store retail market. Our proprietary technology produces heatmaps and measures engagement without risk of data theft or personal identification.
$367,785
raised
586
Investors
$9.99M
Valuation
$2.02
Price per Share
$199.98
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering
Rewards
Get rewarded for investing more into Zenus, Inc.:
$199+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$500+
Investment
Influencer
Invest $500 and you will receive a monthly investor update with the latest news and share your opinion.
$1,000+
Investment
Insider
Invest $1,000+ and you will be invited to a quarterly video call and an exclusive demo. You will also receive the Influencer perk.
$2,500+
Investment
Early Adopter
Invest $2,500+ and you are eligible to receive a smart camera for one month to test and share your feedback. Shipping within the US is included. You will also receive the Influencer and Insider perks.
$5,000+
Investment
Contributor
Invest $5,000+ and you are eligible to receive a smart camera for six months to test and contribute to the future roadmap. This is a $4,500 deal! Shipping within the US is included. You will also receive the Influencer and Insider perks.
$10,000+
Investment
VIP Investor
Invest $10,000+ and you will receive 10% more shares as a bonus. You will also have access to a private dinner for VIP Investors with the executive team + receive the Influencer, Insider, + Contributor perks. Transportation and lodging not included.
Reasons to Invest
The artificial intelligence market is growing rapidly; it is more important than ever to join and support ethically-developed products
One smart camera ethically tracks over 12 high-level metrics, covers areas up to 15K square feet, and reduces data transmission by 64,000 times
Our proven technologies have been used in over 20 countries by companies such as Accenture, Oracle, and the United Kingdom Treasury
Overview
Businesses need data to optimize their customer experience. However, collecting behavioral analytics for out-of-home activities is tedious and cost-prohibitive. Our ethical facial analysis is an excellent solution for retail stores, trade shows, amusement parks, sporting events, and more.
*Images may include computer-generated graphics for illustration; our products are continuously iterated.
Our proven technologies have been used in over 20 countries by companies such as ServiceNow, Keller Williams, and Accenture. Zenus is poised to ride the wave of the future, as people like Julius Solaris believe that 2021 has an incredible potential for a huge comeback in the event-planning space.
In the new normal of COVID-19, we also believe our technology has the ability to create even safer environments. Our smart cameras can analyze the number and position of people in a grocery store to ensure each person is receiving enough space. We continuously enhance our analytics with regular software updates.
The Problem
Data has never been more valuable
Companies need consumer data to guide their sales and marketing efforts.
For online use cases, this is easy - digital services measure engagement and traffic. But collecting the same information for offline, out-of-home experiences, presents a huge challenge. With 84% of retail activity still occurring physically, a massive chunk of behavioral data remains unused!
There is a growing demand from companies to capture this valuable data for audiences at trade shows, retail stores, sporting events, amusement parks, and a whole range of other brick-and-mortar services given the forecast CAGR by multiple research groups.
With COVID-19 at the forefront of every business owner's mind, maintaining a certain occupancy level and adhering to social distancing ordinances has also become a major issue.
The Solution
Ethically sourced crowd analytics
Thanks to our ground-breaking technology, companies obtain high-level audience analytics with ease. Our smart cameras compute foot traffic, demographics, and positive sentiment over time. All ethically sourced! The findings are displayed on a live, interactive dashboard.
gif
*Images may include computer-generated graphics for illustration; our products are continuously iterated.
Foot traffic information is used to adjust prices for leasing space at malls and booths at trade shows. Demographics data helps companies understand whether they reach their target audience and how to be more inclusive and personal. Sentiment analysis allows them to see what works and why.
In today’s world, having the capabilities to automatically count the number of people inside a store and easily monitor physical distancing is especially crucial for business owners.
*Images may include computer-generated graphics for illustration; our products are continuously iterated.
The Market
An $80B opportunity
A top-down analysis of market segments such as retail analytics, experiential marketing, and video analytics found our addressable markets to be $80B and each is quickly growing at a CAGR close to 20%.
We believe that in-person activities, in the new normal of COVID-19, will require an additional level of care and that our technology will give businesses the very tools they need to create safer environments.
Our Traction
Major Brands. Global Footprint.
Our technologies have been used in over 20 countries with deployments ranging from small crowds to tens-of-thousands of people.
Our technologies have helped brands such as ServiceNow, Keller Williams, Accenture, Oracle, and the Treasury of the United Kingdom. Zenus has also signed Letters of Intent with prospective partners which typically support over 10,000 events and activations per year.
*Companies which have used our technologies directly or through third parties.
Throughout the course of our company’s evolution, we have explored multiple commercialization paths including a cloud-based service for quick check-in and facial analytics for audience measurement which became our flagship service.
*This testimonial may not be representative of the experience of other customers and is no guarantee of future performance or success.
What We Do
We create the future of audience measurements
Digital marketing created enormous markets and many of the world's biggest companies. We believe that our technology offers the same potential for non-digital marketing.
Our software can provide actionable insights by passively tracking key performance indicators (KPIs) such as foot traffic, dwell time, impressions, conversion rate, demographics, and positive sentiment.
This information empowers marketing teams. It helps them make informed, data-driven decisions about their out-of-home campaigns. It is also a great tool to measure return-on-investment (ROI) and grow sales.
A single Zenus smart camera analyzes hundreds of faces, covers thousands of square feet (as much as 15,000 ft2 for certain use cases), and sends aggregate statistics over Wi-Fi to update our live dashboard.
We continuously improve the performance of our analytics with regular software updates.
GIF!
The Business Model
Monthly Subscription
Our research shows that incumbent solutions cost $30K-$200K in order to measure the foot traffic at large trade shows. This is a huge opportunity. After experimenting with different revenue-generating models we landed on a monthly subscription plan with an annual commitment.
Customers pay $750/month/camera to access the live dashboard. The subscription package includes the Zenus smart camera kit at no additional charge. This is similar to the razor and blades business model which has been utilized in many industries including video games.
*Pricing may vary
For large accounts, we may offer volume discounts on a case-by-case basis. Special packages may also be designed for pilots and select strategic
resellers.
How We Are Different
Better insights for everyone
Everyone has used a camera. But how many people can install and configure a UHF RFID scanner? Exactly! Our smart cameras are foolproof and extremely lightweight. So light, that we recommend mounting them with easy peel-off command stickers. This is the definition of plug-and-play.
The Zenus smart cameras track sentiment and demographics by analyzing micro-expressions and facial features that are not available via RFID, Bluetooth, and Wi-Fi solutions. We capture 95% of the audience without assigning physical tags to users and without tracking people’s phones. Wait - there is more!
*Our smart cameras are plug-and-play and capture audiences without user-assigned tags or devices.
Privacy: We deliver better insights without crossing the line into invasion of privacy. Our smart cameras process the video feed locally with no risk of data theft or personal identification. High-level statistics are transmitted over Wi-Fi to update our live dashboard which is accessible anywhere and anytime.
Network: Each smart camera transmits less than 4 Megabytes of data per day and is extremely resilient to network interruptions. This corresponds to 64,000 times less data transmitted compared with cloud-based solutions. An external battery lasts for 18 hours straight for time-limited deployments.
Coverage: A single smart camera covers up to 15,000 square feet for counting related tasks and up to 1,500 square feet for demographics and positive sentiment.
*These are approximate specifications. We continuously enhance our analytics with regular software updates.
Roadmap: Performance updates (including additional metrics, increased accuracy, and longer range) are delivered with software releases. We are planning to launch a real-time, physical distancing monitoring system to help operations managers cope with persistent COVID-19 challenges.
The Vision
Optimize real-life experiences
Our mission is driven by our values. We aspire to optimize the consumer experience in real-life and protect people’s privacy in the process.
We established a strong foothold in our beachhead market – business events with high visibility. Our technology has advanced even further, and our team is hungry to take Zenus to new heights.
OUR LEADERSHIP
Computer vision experts with business acumen
CEO Panos Moutafis, Ph.D. has over nine years of experience in facial analysis research. He is recognized globally for his expertise and has led Zenus into winning multiple international awards. Here he is in a TEDx talk where he discusses the power of facial analysis.
CTO Rakshak Talwar is a computer engineer with deep knowledge of artificial intelligence and electronics engineering. He has previously launched a successful Kickstarter campaign where all customers received their product ahead of time.
Why Invest
Proven and highly differentiated product
We believe our technology will change the game for real-time, in-person business analytics. The $1.2M we have already raised from prominent investors has validated this. Previous investors include Capital Factory, Rice University, and Frontera Technology Ventures.
Disclaimer: Previous investors invested in different terms than this offering.
Our team has conducted successful pilots around the world and signed Letters of Intent with prospective partners supporting over 10,000 events and activations per year.
Join us today to support ethically developed products!
*Images may include computer-generated graphics for illustration; our products are continuously iterated.
In the Press
Missouri Meetings & Events
January 1, 2017
Tech Talk: Augmented Reality, Facial Recognition, and Happy Maps
InnovationMap
January 1, 1970
Zenus Biometrics can scan faces of event attendees for security — but also for data analytics, says Panos Moutafis, CEO and co-founder. While the tech company has already evolved, Calacanis saw
Exhibition News
Measuring happiness: With AI set to take over the events industry, Olivia Powell investigates how AI is being used to quantify happiness at events.
Innovation Map
January 1, 1970
Growing Houston tech company using facial recognition for event security
HighDrive
Facial recognition traditionally has been thought of as a powerful tool for various security uses. Zenus Biometrics is utilizing facial recognition in the entertainment industry—think “ticketless events.”
Forbes
“The financial crisis put people out of their comfort zone and pushed them into exploring different industries and taking more risks," observes Panos Moutafis, Greek founder of Houston-based face-recognition company Zenus.
Houston Exponential
This Houston startup is using facial analysis to take on the world of user experience and feedback in ways you may not have expected. It’s a wide-open field for creative minds!
Event Industry News
Zenus set to disrupt the events industry with facial recognition at GO WEST 2020
Offering Summary
Company | : | Zenus, Inc. |
Corporate Address | : | 411 West Monroe Street, Austin, TX 78704 |
Offering Minimum | : | $9,999.00 |
Offering Maximum | : | $1,069,998.04 |
Minimum Investment Amount(per investor) | : | $199.98 |
Terms
Offering Type | : | Equity |
Security Name | : | Common Stock |
Minimum Number of Shares Offered | : | 4,950 |
Maximum Number of Shares Offered | : | 529,702 |
Price per Share | : | $2.02 |
Pre-Money Valuation | : | $9,987,374.90 |
COVID Relief
This offering is being conducted on an expedited basis due to circumstances relating to COVID-19 and pursuant to the SEC’s temporary regulatory COVID-19 relief set out in Regulation Crowdfunding §227.201(z).
Expedited closing sooner than 21 days
In reliance on Regulation Crowdfunding §227.303(g)(2) A funding portal that is an intermediary in a transaction involving the offer or sale of securities initiated between May 4, 2020, and February 28, 2021, in reliance on section 4(a)(6) of the Securities Act (15 U.S.C. 77d(a)(6)) by an issuer that is conducting an offering on an expedited basis due to circumstances relating to COVID-19 shall not be required to comply with the requirement in paragraph (e)(3)(i) of this section that a funding portal not direct a transmission of funds earlier than 21 days after the date on which the intermediary makes publicly available on its platform the information required to be provided by the issuer under §§227.201 and 227.203(a).
Voting Rights of Securities Sold in this Offering
Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.
Company Perks*
Time-Based:
Friends and Family Early Birds
Invest within the first 72 hours and receive an additional 20% bonus shares.
Super Early Bird Bonus
Invest within the first 10 days and receive an additional 15% bonus shares.
Early Bird Bonus
Invest within the first 15 days and receive an additional 10% bonus shares.
Amount-Based:
$500 | Influencer
Invest $500 and you will receive a monthly investor update with the latest news and share your opinion.
$1,000 | Insider
Invest $1,000+ and you will be invited to a quarterly video call and an exclusive demo. You will also receive the Influencer perk.
$2,500 | Early Adopter
Invest $2,500+ and you are eligible to receive a smart camera for one month to test and share your feedback. Shipping within the US is included. You will also receive the Influencer and Insider perks.
$5,000 | Contributor
Invest $5,000+ and you are eligible to receive a smart camera for six months to test and contribute to the future roadmap. This is a $4,500 deal! Shipping within the US is included. You will also receive the Influencer and Insider perks.
$10,000 | VIP Investor
Invest $10,000+ and you will receive 10% more shares as a bonus. You will also have access to a private dinner for VIP Investors with the executive team and receive the Influencer, Insider, and Contributor perks. Transportation and lodging are not included.
*All perks occur when the offering is completed.
The 10% Bonus for StartEngine Shareholders
Zenus, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of common stock at $2.02/ share, you will receive and own 110 shares for $202. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.
Irregular Use of Proceeds
The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments. Salary payments made to one’s self, a friend or relative. Any expense labeled “Travel and Entertainment”.
Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$201,930.00
USD
$227,845.00
USD
Cash And Cash Equivalents
$201,930.00
USD
$217,701.00
USD
Accounts Receivable
$0.00
USD
$10,144.00
USD
Short Term Debt
$42,185.00
USD
$8,963.00
USD
Long Term Debt
$20,300.00
USD
$0.00
USD
Revenues And Sales
$31,321.00
USD
$55,383.00
USD
Costs Of Goods Sold
$2,037.00
USD
$7,850.00
USD
Taxes Paid
$0.00
USD
$0.00
USD
Net Income
-$226,495.00
USD
-$419,563.00
USD
Risks
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
Updates
Join us at NVIDIA GTC 2021!
5 days ago
We were invited to present our technology at NVIDIA GTC 2021 and want to extend an invitation to everyone!
In our session, “Ethical Facial Analysis and Recognition for Events,” Panos will discuss how data insights drive successful events and how to achieve this with ethical facial analysis. This is a must-see talk for live and hybrid events.
Register for free to attend the talk, along with many others covering what’s new in AI, High Performance Computing, Intelligent Networking, and more.
See you there!
-Zenus
Use case highlight: Hybrid events
14 days ago
According to an industry survey by Northstar Meetings Group, 54% of respondents are planning meetings with both online and in-person components. While event professionals are eager for the return of in-person events, hybrid meetings may be here to stay.
The golden question is - can Zenus still extract valuable insights from virtual meetings?
The answer is yes! Our devices can process live feeds from Zoom and Google Meet to analyze the engagement of participants that leave their camera on. Our software can also process pre-recorded videos. Check out our case study for more information: https://www.zenus.ai/virtual-event-analytics
-Zenus
Notice of Material Change in Offering
14 days ago[The following is an automated notice from the StartEngine team].
Hello! Recently, a change was made to the Zenus, Inc. offering. Here's an excerpt describing the specifics of the change:
Zenus, Inc. extended its campaign.
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
New features and partnerships!
19 days agoWe move at the speed of light with our product and business development! Here are a few highlights below:
- We now offer the ability to connect our edge processing unit with existing CCTV cameras! Clients receive a smooth experience while collecting privacy-friendly insights.
- The fleet management system is being rolled out. It allows us to support hundreds and thousands of devices remotely - we are ready to scale!
- Many industries are bouncing back, and we receive RFQs for dozens and hundreds of units! Our team is working hard to convert more and more of these into sales.
- We expanded our global footprint even further with a new reseller agreement in South Africa. Here is a direct quote: "It's usually plug-and-pray, but yours is actually plug-and-play."
We have more news to come. Tell your friends and family. Help us turn Zenus into a rocket ship! :)
How retail brands benefit from Zenus
26 days ago
We are honored by the support of our investors and global partners! Watching people's faces light up when they see our live demo is invaluable.
We spoke with different retail brands, and three (3) use cases gained the most traction.
- Focus groups require manual and time-consuming analysis of the participants. Our technology automates and enhances the data collection process by capturing facial micro-expressions over time.
- Interactive displays offer a great way to attract consumer attention and increase brand awareness. With Zenus, brands and store owners can display personalized ads based on demographics.
- Campaign funnels give brands the data they need to understand what works inside each store and maximize sales. Why guess when you can measure and optimize?
Let's do this!
- Zenus
Notice of Funds Disbursement
27 days ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Zenus, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Zenus, Inc. be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
How we achieve ethical data processing
about 1 month ago
According to the Pew Research Center, 70% of Americans believe their personal data is less secure now than it was five years ago.
While we cannot rewrite the events of the past, we can work together towards a future where personal data does not have to be compromised - or even collected.
Here are some of the steps we take to ensure ethical and secure data processing:
- Biometric identifiers are never extracted or otherwise used
- Only aggregate-level (group) insights are computed
- Video is never stored or transmitted
Moreover, our service fully encrypts data at REST and in transit with the latest TLS protocols. We have made amazing progress and cannot wait to share more exciting news with you.
Thank you for your continued support!
-Zenus
$300K Milestone & A note from a Zenus investor
about 1 month agoWe passed the $300K milestone! Your support pushes us to work harder than ever before.
Below, Gabriela shares her thoughts about investing in Zenus. If you haven't joined the journey towards ethical AI yet, now is the time. Click the invest button!
The impact of face masks
about 2 months agoCan we analyze faces when people wear masks? The answer is yes!
Our team wrote an educational blog post because we receive a lot of questions about this topic.
Read on to learn how we train AI models that are robust to masks and face coverings.
The article is distributed by a leading publication (Towards AI) and suited for everyone who wants to know more.
Our post received thousands of views and hundreds of likes. Please feel free to share and spread the word!
Notice of Funds Disbursement
about 2 months ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Zenus, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Zenus, Inc. be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Growth requires processes which are efficient and scalable. Therefore, we worked towards integrating two customer-focused features into our dashboard.
Comments ({{profileCtrl.startup.comments_count}} total)
{{ profileCtrl.commentsLoading ? 'Loading...' : 'Show More Comments' }}