The Yerbaé offering is now closed and is no longer accepting investments.

Yerbaé

PLANT-BASED Enhanced Sparkling Water

Yerbaé

PLANT-BASED Enhanced Sparkling Water

Scottsdale, AZ
Food & Beverage
Female Founders
Yerbaé is a great-tasting, zero-calorie, PLANT-BASED beverage that is breaking new ground in the energy drink market. Since it launched in 2017, the company has grown from $834K net sales in its first year of business to $3.6M net sales in 2019. The brand is successfully aligning with prominent retailers across the country like Sprouts Farmers Market, Walmart, Target, CVS, Stop N Shop, WaWa, Jewel, Circle K, Canteen, Raley’s, Bristol Farms, Hyvee, Meijer, and many more.

$1,069,782

raised
1,113
Investors
$34M
Valuation
$2.14
Price per Share
$246.10
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
0
Days Left

$1,069,782

raised
1,113
Investors
$34M
Valuation
$2.14
Price per Share
$246.10
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
0
Days Left
This offering ended on March 26, 2021 and is no longer accepting investments.

Reasons to Invest

Since our launch in 2017, we have sold more than 10M+ cans to consumers across the country. Our company has grown 333% in net sales since 2017
Energy Drinks account for almost $14 Billion in sales annually and we are revolutionizing the space with our PLANT-BASED beverages
Our team of beverage industry leaders have experience building some of the leading brands in the industry as formerly a part of their executive management: SoBe (sold to Pepsi Cola); Fuze Beverage (sold to Coca Cola); Nos Energy Drink (sold to Coca Cola); Muscle Milk (sold to Hormel)

The Problem


Consumer behaviors are changing and they are looking for a healthier beverage experience 

They say you are what you eat and recent trends indicate that it may be time to amend that to include “… and drink.” Today’s health-conscious consumers are seeking products that will benefit their minds and bodies. Food and Beverage Insider recently cited 65% of consumers want functional benefits from their food and drinks. This shift in consumer preferences has led to a decline in market share for soft drinks.

Consumers are looking for something new, in particular, alternatives to high-sugar containing soda and energy drinks. Flavored sparkling water products have emerged, but the lack of flavor and function doesn’t satisfy a large segment of consumers.

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The Solution


PLANT-BASED Energy Drink with The Simplicity of a Sparkling Water  

Yerbaé brings together the best of both worlds by harnessing the benefits of Yerba Mate and White Tea, and blending it with an effervescent blend of sparkling water. By harnessing the power of PLANT-BASED energy, we’ve created a pioneering beverage bursting with flavor and functionality. It delivers digestive support, boosted metabolism and cardiovascular health, and increased physical endurance. 

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With more and more consumers looking to lead healthier lifestyles globally, Yerbaé will plug right into almost any healthy diet as our products are non-GMO, vegan, gluten-free, keto friendly, whole 30 Friendly, and Kosher certified. 

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Our products are zero calorie, carbs and sugar. Yerbaé is a great alternative for consumers seeking a healthy choice outside of the outdated binary options of bland sparkling water and sugary soda/energy drinks.

Most of our competition uses artificial or synthetic ingredients and generally lack transparency surrounding the actual makeup of their product.

The Market


Energy drink and Sparkling Waters combine for a $17.5B marketplace 

Between the sparkling water and energy drink categories, which are worth $3.5B and almost $14B respectively, Yerbaé is tapping into a potential combined market of more than $17B (source). 


And as the soda beverage market contracts, Yerbaé will be able to successfully target many of these consumers looking for alternatives. We believe Yerbaé is well positioned to meet the needs of consumers looking to abandon existing brands in favor of a more functional and healthier option.

Our Traction


First 6 months we have sold $2.49M net sales in 2020, we grew through COVID-19 challenges

Since launching in 2017, we have sold more than 10,000,000 cans across the country. Many of our customers have come to rely on our delicious PLANT-BASED beverages.

*Source: Nielsen, 28 weeks ending 7/11/2020. Total US Convenience dollar Revenue % Growth

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Every year, we’ve increased the number of new retail partners and we continue to grow within our current retailers. Examples of our retail partners are Sprouts Farmers Market, WaWa, Circle K, Walmart, Safeway, Albertsons, Winco and Jewel.


Recently we entered into a national rollout program with the Compass Group for one of their largest segments of business — an estimated 10K new locations in the next 2 years.


The future is bright as Yerbaé has started new relationships for distribution with Pepsi of New York and Pepsi Bottling of North Carolina, South Carolina and parts of Maryland, Virginia and Delaware. 


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We are also selling direct to consumers, on our website, and through Amazon. Yerbaé has experienced a YoY growth of 237% (as of June ‘20) on Amazon alone. We expect that our D2C business will continue to climb as consumers are shopping more from home.

The Business Model


Omni-channel revenue streams

Our diversified revenue stream has helped us weather the storm through the pandemic and our overall business has grown 31% Net Sales (January to June 2020 vs. January - June 2019). We have four main revenue sources:


50% of our revenue is sourced through DSD channel (Direct Store Delivery):

Local distributors like Budweiser or Miller that deliver our product to local retailers in their home markets 


22% of our revenue is sourced through Broadline distributors: 

This segment operates as a secondary warehouse and delivery system for retailers


18% of our revenue is D2C (Direct to Consumer):

Amazon, Shopify, or other web-based platforms that will deliver product direct to the consumer


10% of our revenue Direct to Retailer:

Retailers that buy the products directly from us



Gross Margin is very important in the beverage industry and we pride ourself on constantly working to streamline our operations. Currently we are at a 50% gross margin.

What We Do


Simple ingredients for a healthy, functional beverage

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We created Yerbaé with all non-GMO and Kosher ingredients powered by plants to give consumers an uplifted feeling without the crash of most energy drinks.


Yerba Mate has many known benefits:

    • Greater energy

    • Mental focus

    • Reduced fatigue

    • Weight loss

    • Antioxidant activity

    • Enhanced sports performance

Today, Yerbaé offers 2 primary product lines:

  • 12oz OG- Yerbaé’s original unsweetened sparkling water formula served in a fun sleek can. With zero sugar and zero calories, it offers a lighter flavor and 100mg of caffeine. It’s the perfect size to kick your morning off with or for that afternoon “pick me up”. Also makes a great zero calorie mixer for that evening cocktail (for those over 21!).

16oz- This platform was created for those individuals who want fuller bodied flavor and a bigger boost to get through those long days and tough workouts. It offers a much bolder flavor using NonGMO stevia as the sweetener. You’ll also get a boost from 160mg of caffeine.

Before Yerbaé was created, the founders created one of the largest recycling companies in the U.S! You will only ever find Yerbaé in the most recycled beverage container: aluminum cans (source).

OUR LEADERSHIP


An experienced ownership and management team with a long list of successes

Our team has a combined 120+ years of experience in building successful companies. We are quite diverse in our background with experience that includes building companies from the ground up through eventual exits and participating at management levels of some of the most exciting brands in the industry:


  • Vintage Tech Recyclers (sold to Kuusakoski US) - Karrie Gibson (Founder)

  • Sprouts Farmers Market- Publicly Traded Company (SFM) - Kevin Easler (Co-Founder)

  • SoBe (sold to Pepsi Cola) - Todd Gibson & John Blair (Management)

  • Fuze Beverage (sold to Coca Cola) - Todd Gibson & John Blair (Management)

  • Nos Energy Drink (sold to Coca Cola) - Todd Gibson & John Blair (Management)

  • Muscle Milk (sold to Hormel) - John Blair (Management)

Our founders and investors are plugged in and add tremendous value that stimulates our continued growth. This will allow us to reach heights that wouldn’t have been possible without their knowledge and connections.

Why Invest


A drink that is meeting our times

It’s obvious to all of us that people are taking their health more seriously, and we believe that Yerbaé will be one of the leaders in this revolution toward healthier, functional beverages.


Using our extensive relationship and industry connections we will continue to gain new opportunities with the most important players in distribution and retail. We are also very proud of our revenue growth and our continuous business improvements.


We have recently updated our packaging design and launched additional delicious flavors to our portfolio of products. For our complete list of current flavor, visit our website Yerbae.com


Now is the time to jump into our historically fast-growing PLANT-BASED healthy beverage company and join in on this great opportunity.

In the Press

Bevnet

Distribution Roundup: Yerbaé Partners with Pepsi-Cola Bottling of New York

Bevnet

Yerbae Receives Vistar Investment Ahead of Expansion, Rebrand

CSP Daily News

Yerbae Partners With Pepsi-Cola Bottling to Distribute Sparkling Water

Offering Summary


Company

:

Yerbaé Brands Co.

Corporate Address

:

14850 N Scottsdale Rd #295, Scottsdale, AZ 85254

Offering Minimum

:

$9,998.08

Offering Maximum

:

$1,069,942.22

Minimum Investment Amount

(per investor)

:

$246.10











Terms


Offering Type

:

Equity

Security Name

:

Common Non-Voting 2020-1

Minimum Number of Shares Offered

:

4,672

Maximum Number of Shares Offered

:

499,973

Price per Share

:

$2.14

Pre-Money Valuation

:

$33,968,124.60











COVID Relief

This offering is being conducted on an expedited basis due to circumstances relating to COVID-19 and pursuant to the SEC’s temporary COVID-19 regulatory relief set out in Regulation Crowdfunding §227.201(z).

Expedited closing sooner than 21 days.

Further, in reliance on Regulation Crowdfunding §227.303(g)(2) A funding portal that is an intermediary in a transaction involving the offer or sale of securities initiated between May 4, 2020, and February 28, 2021, in reliance on section 4(a)(6) of the Securities Act (15 U.S.C. 77d(a)(6)) by an issuer that is conducting an offering on an expedited basis due to circumstances relating to COVID-19 shall not be required to comply with the requirement in paragraph (e)(3)(i) of this section that a funding portal not direct a transmission of funds earlier than 21 days after the date on which the intermediary makes publicly available on its platform the information required to be provided by the issuer under §§227.201 and 227.203(a).

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives and Bonuses*

Time-Based Perks:

Friends and Family Early Birds

Invest within the first 72 hours and receive an additional 15% bonus shares.

Super Early Bird Bonus

Invest within the first week and receive an additional 10% bonus shares.

Early Bird Bonus

Invest within the third week and receive an additional 5% bonus shares.

Amount-Based Perks

$500 | Copper

  • 10%- One Year Discount code on all online sales
  • Discounts on wearable premiums

$1,000 | Silver

  • 10%- One Year Discount code on all online sales
  • Discounts on wearable premiums
  • Hat and T-Shirt
  • 5% Bonus Shares

$5,000 | Gold

  • *15%- One Year Discount code on all online sales
  • *Discounts on wearable premiums
  • *Owners Premium Hat and Golf Shirt
  • 7% Bonus Shares

$25,000 |Platinum

  • *Free (12) monthly subscription of Yerbaé (1 case per month)
  • *Discounts on wearable premiums
  • *Owners Premium Hat and Golf Shirt
  • *20%- One Year Discount code on all online sales
  • 10% Bonus Shares

$50,000 | Titanium

  • *Free (24) month subscription of Yerbaé (1 case per month)
  • *Discounts on wearable premiums
  • *Owners Premium Hat and Golf Shirt
  • *20%- One Year Discount code on all online sales
  • 15% Bonus Shares

*All perks occur when the offering is completed.

The 10% Bonus for StartEngine Shareholders

Yerbaé Brands Co. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Non-Voting Common 2020-1 Stock at $2.14 / share, you will receive 110 Non-Voting Common 2020-1 Stock, meaning you'll own 110 shares for $214. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments. Salary payments made to one’s self, a friend or relative. Any expense labeled “Administrative Expenses” not strictly for administrative purposes. Any expense labeled “Travel and Entertainment”.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$1,287,970.00 USD
$727,495.00 USD
Cash And Cash Equivalents
$542,633.00 USD
$219,143.00 USD
Accounts Receivable
$328,193.00 USD
$20,171.00 USD
Short Term Debt
$406,163.00 USD
$2,953,437.00 USD
Long Term Debt
$0.00 USD
$928,876.00 USD
Revenues And Sales
$3,610,897.00 USD
$1,887,808.00 USD
Costs Of Goods Sold
$2,345,233.00 USD
$1,463,647.00 USD
Taxes Paid
$674.00 USD
$3,778.00 USD
Net Income
-$2,694,314.00 USD
-$2,008,195.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

WE DID IT! THANK YOU!

7 months ago

Don't Drag Your Feet - 5 Days Left

7 months ago

There are 5 days left to invest in Yerbaé! Don't miss your chance! 

The sun is setting on this campaign - 10 days left!

7 months ago

10 days left! Don't miss out on the chance to become a Yerbaé investor!

13 Days Left to Invest in Yerbaé!

7 months ago

Over $1.03M raised and growing! We have 1,067 investors on board, don't miss your chance to be a part of the baé club! Only 13 days left! 

Invest "Kwik" Before 17 Days Are Up!

7 months ago

Yerbaé has officially hit the $1MM mark on this amazing Regulation Crowd Funding campaign! Over 1,000+ investors have jumped on this opportunity, don't miss your chance to be a part of this amazing brand! There are only 17 days left!

Notice of Funds Disbursement

7 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Yerbaé has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Yerbaé be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Yerbae closing in on one million dollars thanks to over 1000 investors!

8 months ago

Yerbaé has crossed the 1,000 investor mark this week! 

Todd Gibson said, "Thank you to everyone who has invested in Yerbaé thus far. Karrie and I are so excited to share this successful brand with you all."

There are 21 days left to invest, don't miss out on this great opportunity!

Yerbae = Ahhh May Zon (Amazon) Retention

8 months ago

Yerbaé sales more than doubled with an increase of over +130% in 2020 compared to 2019 through our Amazon Direct to Consumer channel of business. The #1 selling SKU was the 12oz Variety Pack that includes Acai Blueberry, Pomegranate Berry and Orange Cherry Pineapple. Sales for the SKU were up +97% versus 2019 sales. We are also so proud that our customer retention rate in December hit an all time high with +83.7% returning customers. 

Yerbaé is on track to significantly grow sales in 2021 with record sales for the months of January and February versus the previous years. 

D2C business continues to be a shining star for team Yerbaé!


Iced Triple Berry Reaches New Heights

8 months ago

Iced Triple Berry has made an entrance into the Yerbaé 16oz lineup and it is proving to be a contender for the top selling SKU since it's launch in February 2020. This bevvy of berries is delightfully sweet, with the hint of tartness that makes berries so irresistible.

You can find this SKU across the country from Stop N Shop on the East Coast to Hy-Vee in the Midwest to Sprouts on the West Coast. 

Head to our website to find your nearest Iced Triple Berry! https://yerbae.com/pages/find-us


Plant-Based Diets Grow in Popularity

8 months ago

Yerbaé harnesses the power of plant-based energy through the use of Yerba Mate. 

Recent studies have shown that plant-based diets are growing in popularity with celebrities such as Kim Kardashian, Beyoncé, and Tom Brady making the switch to a plant-based lifestyle. (see graphs showing plant-based trends amongst generations)

There is growing evidence that plant-based diets are associated with benefits such as lower blood pressure, cholesterol, blood sugar and reduced body weight. These benefits often translate to less risk of heart disease, diabetes, cancer and other diseases. Recently, Target stores have added a plant-based section in their grocery department and Jewel Osco in Chicago has added a natural section where you can now find Yerbaé. 

The plant-based lifestyle is here to stay and so is Yerbaé! 


Notice of Funds Disbursement

8 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Yerbaé has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Yerbaé be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Winning at WinCo

8 months ago

Yerbae and volume leader, WinCo, have partnered together on an incredible opportunity through the remainder of Q1.    

Effective March 3rd, WinCo Foods will place Yerbae in the front entryway of 119 locations with a pallet display. This is typically only reserved for Coca Cola and Pepsi Cola brands.   

In addition to the entryway display, WinCo has authorized a new sku, Black Cherry Pineapple, that will be launching alongside this exciting opportunity!   

“Starting as an in & out item in Southern California, to now a permanent placement leader within our category, Yerbae's journey has been absolutely incredible. This partnership extends nearly two years now, and we truly appreciate WinCo’s support and constant belief in our amazing brand,” said John Blair, Executive Vice President.

To kick off this event, Yerbae's field teams will place 100 or more cases throughout 119 locations over the next couple weeks. The brand's growth has been explosive since initially authorized in late 2018, and now on pace to exceed an additional 150% growth inside of 2021.


Yerbaé Secures 7-Eleven in NY

8 months ago

Yerbae has received another authorization from retail giant 7-Eleven for the NYC marketplace. In tandem with Pepsi of NY, Yerbae and the allied distributor will begin executing the 7-Eleven locations in early April, positioning the brand for a successful start to Quarter 2. 

 “The momentum is here and this brand is rolling.  To receive such an influential retail authorization from 7-Eleven and partnering our execution plan with Pepsi is truly remarkable. Yerbae is the essence of functionality and the synergies between our two organizations and our core initiatives are outstanding”, commented Seth Smith, Vice President of National Accounts

Furthering the relationship between Yerbae and 7-Eleven, a strategic roadmap is being developed that will allow the brand to quickly transform the retailers functional set, creating an immediate growth opportunity to blanket the strongest pockets of the country in 2021.



COVID Down, Yerbaé Up

8 months ago

As COVID cases continue to trend downwards this month, Yerbaé sales have risen! The brand is on track to have a record breaking Q1 with special focus points of Walmart authorizations in NC, display activities approved by Jewel Osco in Chicago and AJ's in Arizona, as well as displays in Raley's in Northern California and Lowe's Foods in NC. Amazon sales also continue to rise as Yerbaé is up 37% from last January. CEO & Co-Founder, Todd Gibson commented, "the momentum continues for our brand and our team is working so hard day in and day out to secure displays across the country to increase our brand awareness. I am so proud of what they have accomplished this early in the year." 



Popping Off Shelves with Pepsi ❤️

8 months ago


Yerbaé and our distribution partner Pepsi Bottling takes center stage in the month of February as we kickstart our expansion inside the nations largest grocery retailer (Walmart).  

Yerbae has secured its first placements on dry shelf within Walmart's across the Carolinas, and begin driving immediate brand awareness and sales activity. Along with this rollout, Yerbae and Pepsi will expand into a second and third point of disruption utilizing Pepsi's executional strengths in cold placement, front end coolers and addition displays throughout the store..

“The timing is absolutely spot on for this rollout. We have the largest retailer, an incredible executor and distributor partner in Pepsi, and an incredible field staff all aligned to tackle this opportunity. We have proven our strengths as thought and execution leaders in other regions of Walmart, and look forward to applying such a deep passion to service, merchandising, sales and incremental opportunity to this next group of retail customers” said Seth Smith, Vice President of Business Development.

 Alongside this launch in the Southeast, Yerbaé’s national team will follow suit applying a best in class sales and marketing strategy in many markets across the country.


 

Notice of Funds Disbursement

8 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Yerbaé has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Yerbaé be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Yerbaé $700,000 To The Moon!

9 months ago

Yerbaé has officially surpassed $700,000 in investments! A special welcome to all of our new investors! 

Take advantage of your opportunity to invest today on StartEngine.com/Yerbae ! 

Also Visit www.yerbae.com to learn more about us and try your favorite Yerbaé! Cheers! 



Notice of Funds Disbursement

9 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Yerbaé has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Yerbaé be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Yerbaé On The Map with MAPCO!

9 months ago


Yerbaé logo.pngimage.png 

Yerbaé is excited to announce that they have secured yet another chain authorization! MAPCO has authorized Yerbaé in their 2021 set and it will go live on March 1st! Karrie Gibson said, "we are so excited to continue to expand our brand presence across the country. MAPCO is another win for our team and I cannot wait to see this push continue and see who we can secure next!"

Authorization Alert! Meijer Gas On Board

9 months ago


Yerbaé is excited to announce that Meijer Gas has authorized Yerbaé in their 2021 set. Seth Smith commented, "we are so excited to see our 2021 momentum continue with this Meijer gas authorization. The team is working hard right out of the gate and we are excited to receive two big authorizations so early on." Resets will start to take place in April with Yerbaé's 16oz line.

image.png

Yerbaé Expands with Circle K

9 months ago


Yerbaé is excited to announce that Circle K is expanding their product with Pepsi in the Coastal Carolinas division. The brand has been approved for their 2021 sets. Todd Gibson commented, "we are so appreciative of Circle K and their expansion of our brand. We look forward to the continued success out east." 






Notice of Funds Disbursement

9 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Yerbaé has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Yerbaé be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

New Year, New Investments!

9 months ago

Yerbaé is excited to announce that we have crossed the $500,000 mark! Thank you to all who have invested thus far, we are excited to see the continued strong performance. More exciting news to come, take advantage of your opportunity to invest today! Visit www.yerbae.com to learn more and stock up on Yerbaé! 


Notice of Funds Disbursement

9 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Yerbaé has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Yerbaé be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Happy Holidays! Yerbae Extends Their Campaign!

10 months ago

With the high demand and the holidays coming up this week, Yerbaé has extended their campaign! We appreciate all of the support we have received thus far and we are excited to keep the momentum going!

Here's a toast to the new year and happy holidays to you all! 


Notice of Material Change in Offering

10 months ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Yerbaé offering. Here's an excerpt describing the specifics of the change:


Yerbae is extending their campaign by 90 days.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Notice of Funds Disbursement

10 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Yerbaé has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Yerbaé be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Yerbaé Announced as Finalist for Bevnet 2020 Rising Star Award

10 months ago


Yerbaé has been announced as a finalist for the coveted Bevnet 2020 Rising Star Award! Bevnet is considered the leading beverage-oriented media company. Yerbaé was selected along with nine other companies out of a group of 320 contenders. Todd Gibson commented, “we are so honored to be chosen as a finalist for the Bevnet 2020 Rising Star Award. Our team has worked so hard all year and despite the COVID challenges we faced; they kept the sales growing. To be in the running along with nine other amazing companies, it is a huge accomplishment for our team.” The winner will be announced on December 17th, stay tuned!


Time is running out! There are 16 days left to invest in this round!

10 months ago

Reasons to Invest

  • Since our launch in 2017, we have sold more than 10M+ cans to consumers across the country. Our company has grown 333% in net sales since 2017
  • Energy Drinks account for almost $14 Billion in sales annually and we are revolutionizing the space with our PLANT-BASED beverages
  • Our team of beverage industry leaders have experience building some of the leading brands in the industry as formerly a part of their executive management: SoBe (sold to Pepsi Cola); Fuze Beverage (sold to Coca Cola); Nos Energy Drink (sold to Coca Cola); Muscle Milk (sold to Hormel)



Notice of Funds Disbursement

11 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Yerbaé has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Yerbaé be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Yerbaé sparkles at Jewel Osco

11 months ago

Yerbaé increased by 222% in register sales inside of the 3rd quarter of 2020 at Chicago's largest retailer, Jewel Osco. Seth Smith said, “This brand continues to dominate the growth charts at Jewel. This strong performance is coming from our dedication and strong partnership with Jewel Osco and our growing yet dominant brand presence within the 3rd largest US market.”


Bullseye for Yerbaé at Target

11 months ago

Target has expanded Yerbaé’s presence from just over 200 stores to 460 stores in September. Yerbaé has been placed in the grab and go cooler section with four 16oz SKUs that include Iced Triple Berry, Strawberry Blonde, Mango Passionfruit and Watermelon Strawberry. Target has recently been focusing on plant-based products. John Blair commented, “we are proud that Target has chosen our brand and expanded our store count to include these four incredible flavors of our plant-based energy that fits with their consumer demands.” Target has placed Yerbaé in select stores across the country. Visit https://yerbae.com/pages/find-us to find your nearest Yerbaé retail location.


Yerbaé Amazon Sales Double in 2020

11 months ago

Yerbaé just surpassed $1M in Amazon sales for 2020, which doubles the revenue from 2019. In 2019, sales were $548,000, and YTD sales have already doubled with over a month remaining in the year. There have been 52,528 placed in 2020, which surpasses 2019’s orders of 21,700. Consumers are enjoying Yerbaé as the reviews are over 4 stars! 




Nothing but smiles for Yerbaé as they reach $13.7M Lifetime Gross Revenue

11 months ago

Yerbaé has reached over $13.7M in Lifetime Gross Revenue, with their current run rate the brand should exceed $14M by the end of 2020. The plant-based caffeinated sparkling water category is continuing to grow year over year as consumer demand for a better-for-you beverage increases. Yerbaé sales continue to climb in the e-commerce space with a strong performance coming from Amazon as well as their recently launched Shopify web store. 

Karrie Gibson, co-founder of Yerbaé, described the accomplishments of 2020 saying, “it puts a smile on my face to witness the accomplishments of this team, brand and network of distribution partners that helped us get here, especially in the midst of a pandemic. Our growth on the east coast has been exponential with Pepsi New York, Pepsi Bottling Ventures and Canada Dry Delaware coming on board. We continue to see growth with our oldest DSD partners such as Saccani and Columbia Distributing. We cannot give them enough credit for helping us push through and grow this brand throughout 2020. We are excited to carry this momentum into 2021!"


Notice of Funds Disbursement

11 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Yerbaé has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Yerbaé be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Prepare for Yerbaé take-off!

11 months ago

Pepsi expands Yerbaé’s distribution in Raleigh-Durham International Airport (RDU) and Charlotte Douglas International Airport (CLT).


Pepsi continues to expand Yerbaé’s distribution into high-profile, high-volume locations throughout their territory. Visit our website, https://yerbae.com/pages/find-us to learn where to find Yerbaé in your neighborhood!

Vaccine Announced, Yerbaé secures $200,000 in new orders!

11 months ago

On the heels of the big announcement from Pfizer, which claimed that their COVID-19 vaccine is about 90%+ effective, Yerbaé has secured $200,000 in new orders.

Yerbaé received orders from its largest Foodservice/Vending and Micro Market Distributor (Vistar) that services locations such as: specialty retail, theaters, office, pantry, vending and other micro markets.

Yerbaé has secured placement in over 4,000+ markets nationally with some notable customers such as Amazon Warehouses (regionally), Costco Vending Locations (regionally), and office professional micro markets (nationally). Karrie Gibson touched on this expansion by saying, “this is a category of trade that our high-quality plant-based beverage will perform very well in. There is a renewed focus on health and wellness and choosing beverage brands that have a healthier profile using plant-based ingredients versus artificial chemically derived ingredients. This is great news for our company as well as the professional service division.” Yerbaé is optimistic for a positive response from the vaccine announcement and we look forward to the decline and defeat of COVID-19.

Notice of Funds Disbursement

12 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Yerbaé has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Yerbaé be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Sprouting New SKUs

12 months ago


Hey Baé Investors! Yerbaé is riding its success at Sprouts Farmers Market, the company has earned five incremental flavors for national distribution which now doubles the amount of space that Yerbaé occupied in 2019. The addition of Yerbaé’s new 16oz plant-based energy line – that is zero calorie, sugar-free, keto-friendly, gluten free – is now stocked in over 315 Sprouts Farmers Market locations across the country.

Todd Gibson said, “Sprouts is one of our longest standing customers and Yerbaé has continuously performed exceptionally well and the increase in additional flavors is directly attributed to the performance of the brand as well as the consumer demand for healthier plant-based products.”

According to the Sprouts Farmers Market website, “back in 2002, Sprouts Farmer’s Market opened our first store in an effort to make natural foods accessible to everyone. Up until then, grocers offering fresh, organic choices were either too expensive to shop or too hard to find. We wanted to be different! No more weaving through a maze of narrow aisles without anyone offering to help. No more ingredient lists featuring 40 unpronounceable chemicals. And most of all, no more spending an entire paycheck for food from the honest effort of a farmer – not a factory. Today, Sprouts has grown to more than 340 stores and over 35,000 team members.” https://about.sprouts.com/about/

Pepsi Secures 1,900 Retail Accounts for Yerbaé in New York City

12 months ago

Yerbaé is proud to announce their distribution partnership with Pepsi of New York City! The brand has expanded into 1,900 retail accounts. You can find Yerbaé PLANT-BASED energy products in fantastic retailers such as: King Cullen, Stop & Shop, Walmart, select Target locations and many other fine retailers. In addition, we are expanding into 432 Canteen locations in New York City, better known as Avenue C retailers. Founder of Yerbae, Karrie Gibson, said, “We are excited for the distribution partnership and we are impressed by the success that Pepsi has had in such a short period of time – delivering over 10,000 cases in the marketplace!” Pepsi is also assisting us with our marketing efforts throughout New York City by displaying Yerbaé on 100 delivery trucks throughout the city to help build brand awareness.

Notice of Funds Disbursement

about 1 year ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Yerbaé has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Yerbaé be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

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