Morning Chalk Up
Yerbae Launches Campaign, Will Award $50,000 to Ordinary CrossFit Athletes Doing Extraordinary Things
Members get an extra 10% shares in addition to rewards below!
Get rewarded for investing more into Yerbaé:
*Please refer to our Offering Materials for further details on the status of our agreement with Kona Bay Technologies, Inc. and please refer to our disclosure regarding this at the end of our Campaign Page.
overview
We believe Yerbaé Naturally Caffeinated Energy is revolutionizing the energy drink space and our company is actively pursuing a public offering with an anticipated listing on a public exchange in the next 12-18 months. (Please refer to our disclosure below regarding the transaction and refer to our offering materials for further details)*. Our products are great-tasting, zero calorie/sugar and plant-based, making them the perfect alternative to the sugary energy drinks that make up the majority of today’s marketplace, in our view.
Since the launch in 2017, the company has grown from $834K net sales in its first year of business to over $6M net sales in 2021. With distribution in 10,000+ stores like Albertsons, Sprouts Farmers Market, CVS, and Circle K, and an ecommerce business that has almost doubled over the last 12 months, we are just getting started.
Our team has a combined 120+ years of experience in building successful companies. We are quite diverse in our background with experience that includes building companies from the ground up through eventual exits and participating at management levels of some of the most exciting brands in the industry*:
*Past performance does not guarantee future success.
The Problem
They say you are what you eat, and recent trends indicate that it may be time to amend that to include "and drink." Today's health-conscious consumers are seeking products that will benefit their minds and bodies. Food and Beverage Insider recently cited 65% of consumers want functional benefits from their food and drinks. (source)
Consumers are looking for something new, in particular, alternatives to high-sugar containing soda and energy drinks. Flavored sparkling water products have emerged, but the lack of flavor and function doesn't satisfy a large segment of consumers. Consumers have a desire for something that still provides the functional benefit they get from energy drinks, without all the junk that the current market leaders contain.
The Solution
Yerbaé harnesses the benefits of Yerba Mate and White Tea, blending it with the effervescence of sparkling water.
Delivering a beverage experience that we feel is unrivaled in today's marketplace, our plant-based, naturally caffeinated energy is pioneering the growth of this new segment in retail stores. And it’s connecting with consumers at an incredible pace.
Yerbaé is designed to disrupt the energy universe. We believe it is more refreshing than a cup of coffee, has more function than sodas/sparkling waters, and has a cleaner ingredient line than traditional energy drinks.
Yerbaé offers 2 primary product lines:
12oz Energy Seltzer - Yerbaé's original unsweetened energy seltzer formula served in a fun sleek can. With zero sugar and zero calories, it offers a lighter flavor and 100mg of caffeine. It's the perfect size to kick off your morning or for that afternoon "pick me up". Also makes a great zero-calorie mixer for that evening cocktail (for those over 21!).
16oz Energy Drink - This line was created for those individuals who want a more full-bodied flavor and a bigger boost to get through those long days and tough workouts. It offers a much bolder flavor using Non-GMO Stevia as the sweetener. It contains 160mg of caffeine with zero sugar or sucralose and zero calories.
With more and more consumers looking to lead healthier lifestyles globally, Yerbaé plugs right into almost any healthy diet as our products are Non-GMO, vegan, gluten-free, keto friendly, whole 30 friendly, and kosher certified. Our products are also zero calorie, carbs and sugar, making Yerbaé a great alternative for consumers seeking a healthy choice outside of the sugary soda/energy drinks that are currently available in mainstream retail locations.
Many traditional energy drinks use artificial or synthetic ingredients and generally lack transparency surrounding the actual makeup of their products. Our company keeps our ingredient panel clean using the high quality ingredients that are verified by 3rd party entities.
the market
Yerbaé competes in a category of over $15 billion in annual sales in the US marketplace. (source)
Source: Bev Industry, Grandview Research
We believe Yerbaé is well positioned to meet the needs of consumers looking to transition from existing brands in favor of our more functional and healthier option. Our products use Non-GMO, gluten-free, organic and contains no artificial ingredients to give the consumers what we believe is a healthier alternative to the existing mainstream brands.
Our traction
Since our first can was sold into the marketplace at Raley's Grocery in Northern California, we have now sold more than 19,000,000 cans across the country. We are so proud of the amazing connections we have made with our customers who have come to rely on our delicious plant-based, naturally caffeinated beverages for their energy needs.
Yerbaé has continued significant growth significant growth year over year, growing at a 4 year CAGR of +58%.
Every year, we have increased the number of new retail partners and we continue to grow within our current retailers. Examples of our retailers are Sprouts Farmers Market, Circle K, CVS, Safeway, Albertsons, Winco, and Jewel.
Yerbaé has a significant direct-to-consumer business through our own website and Amazon. We've experienced exceptional growth through e-commerce with +217% 3 year CAGR and +45% vs. 2020 with consumers repeating at a very high rate.
Stronghold within the highly loyal fitness community:
Yerbaé has made great inroads within the CrossFit community, a highly loyal and affluent audience, aligned with Yerbaé's approach to wellness. Yerbaé cemented its position within the fitness community when Annie Thorisdottir, 2X CrossFit champion and arguably the biggest female name in the sport, went from brand ambassador and super fan to an investor.
Our Business Model: Strong Omni-Channel Strategy
Our diversified revenue stream has helped us weather the storm through the pandemic and our overall business has grown 26% Net Sales (2021 vs 2020). We have four main revenue sources:
31% of our revenue is sourced through DSD channel (Direct Store Delivery):
Local distributors like Budweiser or Miller that deliver our product to local retailers in their home markets
22% of our revenue is sourced through broadline distributors:
This segment operates as a secondary warehouse and delivery system for retailers
21% of our revenue is D2C (Direct to Consumer):
Amazon, Shopify, or other web-based platforms that will deliver product direct to the consumer
27% of our revenue Direct to Retailer:
Retailers that buy the products directly from us
Gross margin is very important in the beverage industry and we pride ourselves on constantly working to streamline our operations. Currently, we are at a 60% gross margin.
Sustainability is in our DNA!
Before Yerbaé was created, our founder, Karrie Gibson created one of the largest recycling companies in the U.S! You will only ever find Yerbaé in the most recycled beverage container: aluminum cans. (source)
Our Leadership
Our team has a combined 120+ years of experience in building successful companies. We are quite diverse in our background with experience that includes building companies from the ground up through eventual exits and participating at management levels of some of the most exciting brands in the industry:
Our founders and investors are plugged in and add tremendous value that stimulates our continued growth. This will allow us to reach heights that wouldn't have been possible without their knowledge and connections.
Why invest
With every consumer group focusing on health and wellness more than ever before, we believe that Yerbaé will be one of the leaders in the revolution toward healthier, functional beverages.
We wanted to create a brand that could not only energize your body and mind, but also inspire you to do the same for the people and the world around you. It's why we don't use artificial ingredients - bad energy for the body. It's why we don't push an unattainable image onto our community - bad energy for the mind. And it's why we don't use plastic bottles - bad energy for the planet.
Using our extensive relationship and industry connections we will continue to gain new opportunities with the most important players in distribution and retail. We are also very proud of our revenue growth and our continuous business improvements.
To learn more about our company, visit our website Yerbae.com.
Now is the time to jump into our historically fast-growing, plant-based, healthy beverage company and join in on this great opportunity before we go public*!
The Yerbaé team would love to invite you to join us as we change the world, one better beverage at a time!
*TRANSACTION DISCLOSURE
Please refer to our offering materials for all details of our current offering and related risks.
Yerbae Launches Campaign, Will Award $50,000 to Ordinary CrossFit Athletes Doing Extraordinary Things
Annie Thorisdottir Becomes a Key Investor in Yerbae, Joins Board
Video: Yerbae’s New CMO Aims to Define the Brand Identity
Company | : | Yerbaé Brands Co. |
Corporate Address | : | 18801 N Thompson Peak Parkway, Suite D-380, Scottsdale, AZ 85255 |
Offering Minimum | : | $9,999.63 |
Offering Maximum | : | $4,999,999.95 |
Minimum Investment Amount(per investor) | : | $500.05 |
Offering Type | : | Equity |
Security Name | : | Non-Voting Common - Class 2022-1 |
Minimum Number of Shares Offered | : | 7,299 |
Maximum Number of Shares Offered | : | 3,649,635 |
Price per Share | : | $1.37 |
Pre-Money Valuation | : | $44,586,114.33 |
*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.
Investment Incentives and Bonuses*
Loyalty Bonus | 10% Bonus Shares
As you have previously invested in Yerbae, you are eligible for additional bonus shares.
Copper | $500+
- 15% one time discount code usable on Yerbae.com
- Custom referral code with 10% commission on all sales that go through that code
- Free box of Yerbae Super Sticks and shaker bottle
- Discounts on wearables
Silver | $1,000+
- 15% one time discount code usable on Yerbae.com
- Silver Loyalty Membership
o First access to new flavor releases
o 40% off first subscription purchase, 15% on every subsequent purchase
o Custom referral code with 15% commission
- Free box of Yerbae Super Sticks and shaker bottle
- Premium Yerbae hat
- Discounts on wearables
Gold | $5,000+
- 15% one time discount code usable on Yerbae.com
- Gold Loyalty Membership
o First access to new flavor releases
o 40% off first subscription purchase, 15% on every subsequent purchase
o Custom referral code with 20% commission
- Free box of Yerbae Super Sticks and shaker bottle
- Premium Yerbae hat and golf shirt
- Discounts on wearables
Platinum | $25,000+
- 25% one-time discount code usable on Yerbae.com
- Platinum Loyalty Membership
o First access to new flavor releases
o 50% off first subscription purchase, 15% on every subsequent purchase
o Custom referral code with 25% commission
- Free box of Yerbae Super Sticks and shaker bottle
- Premium Yerbae hat and golf shirt
- Discounts on wearables
Titanium | $50,000+
- 30% one-time discount code usable on Yerbae.com
- Titanium Loyalty Membership
o First access to new flavor releases
o 60% off first subscription purchase, 20% on every subsequent purchase
o Custom referral code with 30% commission
- Free box of Yerbae Super Sticks and shaker bottle
- Premium Yerbae hat and golf shirt
- Discounts on wearables
*All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
Yerbaé Brands Co., will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Non-Voting Common - Class 2022-1 at $1.37 / share, you will receive 110 shares Non-Voting Common - Class 2022-1, meaning you'll own 110 shares for $137. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and the time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus Audience-based perk for 10% bonus shares in addition to the aforementioned bonus.
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
Yerbaé continues to grow within the highly loyal and affluent CrossFit community through key event presence at all three of the American CrossFit Semi-Final events. As the official energy drink partner of Syndicate Crown and the Mid-Atlantic CrossFit Classic and a key vendor at the Granite Games, Yerbaé sampled cans to tens of thousands in the CrossFit community. We extended our impact onto the competition floor with Yerbaé athletes performing exceptionally well at each event. James Sprague at Syndicate Crown (6th place), Shaylin Laure at MACC (2nd place) and Team Invictus at Granite Games (1st place) all proudly represented Yerbaé as they competed. Event and athlete partnerships have helped to cement our status within the CrossFit community, growing awareness and driving sales as we continue to build our brand. We are proud the fittest humans on the planet choose Yerbaé for their energy needs as they truly understand the value of clean energy.
As more consumers shift to buying products online, Yerbae’s CMO and team have built an infrastructure and strategy that allows us to ship across the entire country! “With our revamped online strategy implemented, we have been able to deliver the right message at the right time to our consumers, moving at the speed of culture to remain relevant in a crowded digital space,” says Chief Marketing Officer Brian Neumann. “Our ecommerce sales are up +111% YoY and continue to accelerate behind our state of the art digital ecosystem. In addition, we continue to see more consumers sign up for our subscription service to automatically receive shipments of Yerbaé to their house each month as our subscribe and save model simplifies online ordering.” Check us out online at www.yerbae.com.
We are excited to announce that Costco has expanded our partnership in 2022!
“The energy drinks offered in clubs today often do not have the same clean credentials, great taste, and function that our brand brings,” says Vice President of Business Development, Seth Smith. “It has been amazing to see how receptive consumers are to our brand and once they learn more about the benefits we provide, we’ve seen many shoppers trade in their sugary/artificial beverage brands for Yerbaé. Consumers expect more from brands and it’s an amazing feeling to be the brand that meets their needs without compromise.”
Check out our new packs in the club!
Yerbaé is back on Start Engine for another round of fundraising before we plan to take the company public! This is your chance to jump onboard before we IPO!
Yerbaé has experienced terrific growth over the last few years and continues to accelerate as consumer behavior continues to shift for cleaner energy beverages.
Our leadership team have experience in building some of the leading companies in their competitive industries. Here is a list of the companies they played a significant role in:
Yerbaé is revolutionizing the clean energy space and we’re just getting started. With our dedicated team in place, exciting innovation launching in Q3 and thousands of retail doors yet to be opened; the potential is limitless! Don’t miss your chance! Invest now!
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