We believe the traditional system is a lose-lose for everyone

Wine producers are forced to sell their product wholesale into a three-tiered distribution system, from Producer to Wholesaler to Retailer.

Let’s break down why this bogs down everyone.

It is our belief that wine producers have virtually no shot in traditional retail distribution. To sell in any state, they must meet the regulatory burden of each state's compliance and permitting requirements. These requirements must be in place before their first sale in every state. 

There are three top distributors that are privately held. They control almost half of all wine and spirits sales.  

Based on our research, vineyards must compete heavily on price and volume to get a distributor. This leaves U.S. consumers to access only 11% of the wine made in their own country! And here’s the kicker, if you include foreign wineries, that access translates to less than .5% of the total wine market. 

Source: Statista

Have you ever looked at a wine list and couldn’t recognize most names on the list? 

You won't recognize the majority of vineyards if you go to wine country, either. That’s because you’ll never see those names at your local retailer. 

The craftsmen and women who make these amazing wines also lose out. They make very little margin per bottle, and consumers are charged a fortune for our favorite wines. The powerful middlemen, who thrive in the three-tiered system, make all the margin.

How is this system is beneficial to domestic wineries? 

With Yahyn, wineries make higher margins while the consumer saves (and sips) from a broader inventory. 

$89 billion market with a lucrative shift in consumer behavior

The wine market is valued at $89 billion. Anyone competing in the wine market would be pleased to hear those numbers. 

In our view, we’ve got an edge over them though... It’s the exponentially growing rate of online wine sales.

12% of wine sales are done online, and it’s rising. There has been a massive consumer behavioral shift. Consumers are moving away from expensive brick-and-mortar products and switching to low-priced products on convenient digital platforms.

Direct-to-consumer wine sales peaked in November 2021. The total value for the month was more than $604 million. That’s 17% higher than the previous year’s rate (November 2020). The total volume also increased 3% over the same 12 months. 

The main competitors are standard e-commerce players who buy products through the traditional system, store products in a warehouse, and ship to customers. They have attractive margins, high cost of inventory, “cost of carry” risks, and massive overhead. Their inventory isn’t as special and boundless as ours! It comes from the four common distributors in the space. 

We leverage our tech stack to help wine producers sell more products without increasing costs. It doesn’t matter if it’s 100 or 100,000 bottles, our costs don’t increase. Yahyn is built to scale infinitely without incurring a correlated increase in expenses.  

Empowering wineries and consumers by positively disrupting distribution

Forget three tiers. Just subtract one! Now you’ve got Yahyn’s two-sided system. 

Our platform positively disrupts the traditional system of wine distribution by integrating with vineyards in real-time through custom APIs. This drives DTC success. 

Like Uber in the transportation industry, we’re creating a new system. It’s a simplified, no-brainer process that empowers our two customers: wine producers and consumers. 

We’re still upholding the regulatory and compliance burden for wineries, vineyards, retailers, and distributors. We’ve just bypassed that painstaking process by building it directly into the platform. Boom.  

Vineyard partners can access back-end features that support multiple compliant shippers, tax collection, reporting, and remittance. Our wineries can be up and selling across the Yahyn platform quickly, legally, and easily. 

Wine consumers' eyes go wide while browsing our inventory. We’ve got everything from the popular brands to the undiscovered boutique winemakers. 

The best part? There are no middlemen involved.

The Yahyn platform uses a custom API into the producer’s POS and inventory management system. This allows them to sell digitally. Consumers come to the platform and seamlessly choose from over 12,000 SKU’s. We drive maximum LTV with two methods: Tastry’s AI recommendations and our Sommelier’s chat service.

Yahyn's business model is to be a “vineyard first” company. We make money when the wine producers sell a bottle on the platform. The merchant risks nothing and holds their inventory since there’s no cost to carry it. This keeps our overhead very low and we charge 20% of whatever is sold. We call this our Yahyn success fee. 

$100K gross sales MRR achieved and 30% of user base are repeat customers

Yahyn caught the attention of fin-tech writers at Forbes, CNBC Tech, Yahoo Finance, and more. We have more than 12,000 different SKUs and are targeted to hit 25,000 by Q2 of 2022.

That will make us one of the largest wine stores in the world. Pretty cool, right? That milestone is made possible by our dedication to democratizing access to the wine market.

We’ve already surpassed the $100k gross sales MRR mark, with the user growth to match. Our user base is growing at +38% month-over-month. Repeat users make up nearly 30% of our total user base. Partnerships with Studio Beverage Group are also in full swing. They allow Yahyn to bring in foreign wineries into the US market. 

We’re also proud to be the official wine supplier and have a relationship with Worth Avenue Yachts. It's the largest Yacht chartering service in Miami, Florida. 

We aim to be a disruptor in the wine industry

Think of what Amazon did to the book publishing world! We believe we can be that type of disruption to the wine world. 

We’ve already changed the game for foreign wine producers. They finally have a legal and compliant way to sell direct-to-consumer into the largest wine-consuming market in the world. Millions of wine producers from all over the world can finally sell into the US.

This is a radical departure from traditional wine sales and distribution. We believe it is similar to the level of disruption that Airbnb represented to the hotel market.

The wine business has a total addressable market of nearly $89 billion. This space has minimal competitors and a swell of demand.

We also know consumers demand digital convenience, selection, and price. COVID has only accelerated the shift to digital. It’s showing no signs of stopping.

Yahyn's team has the experience, know-how, and conviction to flourish in this space.

• Combined 70 years of experience in the wine distribution space

• History of multiple exits

• Board of directors from senior executives to celebrities

Wine is meant to be shared. When you screw off the cap and jimmy out the cork, you usually pour it out to a cluster of glasses. 

It never made sense to us. How could something so special be so segregated? We set out to redefine the distribution system of wine and improve the producer and consumer experience. We’re proud of our strides and milestones in those areas, but we’re just getting started.

An investment in Yahyn is an investment in the livelihoods of dedicated wineries and the palettes of everyday wine lovers. Together, let’s expand the possibilities of the phrase “I just found my new favorite wine.” 

Join us!