TeamTrak is a Title III - Regulation Crowdfunding Campaign and is actively accepting investments.
$200.00 minimum investment

TeamTrak

Adrenaline-Filled Indoor Cycling League

Small OPO
Phoenixville, PA
Sports
Accepting International Investment
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Created, tested, and now ready for the world stage

We're bringing the best elements of successful modern sports and business to track cycling. Our groundbreaking TeamTrak competition features World-Class male and female athletes in elbow-to-elbow racing unlike any other. We believe we will redefine this legendary sport through the application of new technologies and disruptive media. By analyzing the assets and shortcomings of existing cycling competitions as well as other sports, we've created the ideal format of legitimate racing coupled with fan-centric entertainment and scalable media opportunities. TeamTrak appeals to a large core audience of cycling enthusiasts and sports fans who increasingly seek compelling in-depth high energy content. 


Join us!

Our successful 3 day pilot at LA's VELO Sports Center featured 42 top male and female athletes from eleven nations and was live-streamed around the globe. Now TeamTrak is embarking on a $5 million rollout to launch Season One: Six, 3-day tournaments in 2019/2020 at carefully selected indoor velodromes in several countries. With $1.5 million already invested by the founders, we invite passionate cycling enthusiasts and today's smart new sports fans to join the cycling revolution and own a stake in the first true cycling league!

Invest In TeamTrak

We've assembled an amazing team of sport, business, and media technology experts to help propel our one-of-a-kind vision forward.  Funds from this investment round will be used for marketing materials, website build out, technology development and revenue generation.


$10 / Class B Membership Unit│When you invest you are betting the company’s future value will exceed $10.1 Million.


We are offering equity ownership in TeamTrak and providing those who invest with special 

“Owners Club” benefits at four different investment levels.


Investment Levels and Perks

Bronze Member $200 - 20 UNITS

TeamTrak Owners Club VIP at all TeamTrak meets and special events.


Silver Member $500 - 50 UNITS

TeamTrak Owners Club VIP at all TeamTrak meets and special events plus an official TeamTrak cycling jersey. Your choice of Race cut or Club cut.


Gold Member $1000 - 100 UNITS

TeamTrak Owners Club VIP at all TeamTrak meets and special events plus an official TeamTrak kit SS jersey, bib shorts, socks. Your choice Race cut or Club cut.


Platinum Member $5000 - 500 UNITS

TeamTrak Owners Club VIP at all TeamTrak meets and special events plus an official TeamTrak full kit SS jersey, LS jersey, wind vest, bib shorts, leg warmers, socks. Your choice Race cut or Club cut.

Supporting the Track Cycling Community

We support not-for-profit partner organizations that advance track cycling. When you become an owner, we will make a donation on your behalf to the organization of your choice according to your investment level.

Bronze $25 • Silver $50 • Gold $75 • Platinum $250


CHOOSE YOUR ORGANIZATION:

• Foundation for American Track Cycling  

• Star Track  

• USA Cycling Foundation and USA Paralympic  

• Connecticut Cycling Advancement Program 

• Homestretch Foundation

• Velodrome Development Foundation


*All perks occur after the offering is completed.

We're taking cycling back from the traditionalists by combining the most exciting features of clean, head-to-head track racing and creating a totally 

new brand that combines these unique features:


Privately owned and operated league

Merging legitimate sport and entertainment into a new fan-focused cycling platform. 


A new opportunity for indoor velodromes around the world

Bringing fans together with home teams to cheer for, a block party atmosphere, recurring events and global exposure. 


Cutting-edge technology 

Forming an analytic connection to core fans and expanding audience. 


Faster moving and more engaging format

Enhancing track racing presentation to make our sport easier to follow for all types of fans.


Marketing the star power of individual athletes and co-ed teams 

Showcasing the unique personalities and world-class athleticism of track cycling specialists.

We've carved out a special ownership category for believers in our vision for a better sport. The first tranche will close at just $100,000 with investment costing as little as $200. Our objective is to enhance the value of TeamTrak through social media and grassroots support from the cycling community. During this timeframe, we will also continue to raise institutional capital and pursue significant sponsorship and media partnerships leading to our first TeamTrak events in 2019/2020. 


From what we've learned from recent home runs in non-mainstream sports like Street League Skateboarding, Professional Bull Riding and Ultimate Fighting, we have every reason to believe that we will grow the sport and significantly increase TeamTrak valuation as we gain momentum in the marketplace. With the recent outstanding performances by American cyclists, we believe the time has never been better to create a new infrastructure and successful business model.


Our Mission is to bring the best elements of successful modern sports and business to track cycling ... now you can be a part of it!

According to the International Cycling Union (UCI), there are over 2 billion bicycle users worldwide, making cycling a unique, multi-faceted sport that attracts everyone from casual participants to world-class athletes. Despite its huge core audience, and a century-old Olympic and professional tradition, cycling has no well-recognized central league and lacks an easy-to-understand structure.


Below are a few of the most well-known events in the sport. TeamTrak has taken careful note of their successes, but we've also noted where they fall short in sustaining interest and attracting new fans. We aim to solve the limitations encountered by these events.

The Tour de France

Holy Grail of road racing. 115-year tradition and a two billion worldwide audience.  Held over a period of three weeks.


Limitations

Hard to watch, inconvenient duration, difficult to understand, especially for Americans.

UCI World Tour

Features most of the Division One pro road teams. Road Races throughout Europe, North America, the Mid-East, Australia, and Asia.


Limitations

Difficult events to cover and not well known outside Europe. Challenging financial model.

Olympic Games

Every four years. Various events in road, track, mountain bike, and BMX.


Limitations

Infrequent, confusing number of classes and events fighting for airtime, hard to follow.

UCI Track World Cup

Six annual meets each season around the world to qualify Olympic participation in each of the ten Olympic track cycling events.


Limitations

Long drawn out events with inconsistent participation by riders and nations.

Six Day Bike Racing

Indoor series of 6 or 7 "Sixes" in Europe and Australia. Modern adaptation of popular Six Day races in the early 20th century. High entertainment value, can be exciting and spectacular.


Limitations

Difficult relay format to understand and televise, no domestic U.S. presence to grow audience.

Red Hook Series

International series of four to six “fixed gear” Criteriums in the U.S. and abroad that grew out of the urban bike messenger tribe, but

now includes more traditional track and road cyclists. Focus is on entertainment and attracts good crowds.


Limitations

Niche appeal with revenue challenges

The Key Ingredients For Driving Success and Maximizing Revenue

Exciting Competition

Head-to-Head Racing

Short races with heart-stopping action and risk of high-speed crashes


Co-Ed Team Based Competition

Six regionally identified TeamTrak teams compete in each meet. 4M, 4F riders per team


Exciting, East-to-Follow Scoring

Simplified formats and rules based around shortened race durations and event continuity to keep riders and fans equally engaged


Riders As Superstarts

Riders' grit, team loyalty, explosive nature and no-fear mentality resonates with fans who form attachments and follow their favorites


World-Class Venues

TeamTrak plays in World-Class Venues – steeply banked indoor velodromes in up to 37 countries. Our sound, lighting, video, and real-time scoring technology are state of the art and enhance the show

Fan Engagement

Electric Atmosphere

Flashing lights, pumping music, exciting announcers, and dizzying speed make the TeamTrak experience unlike any other


Infield Parties

Railings at trackside and beer garden in the track center make fans feel like they're part of the show - every race has an Oktoberfest-like atmosphere


Dedicated Fan Destination

The intimacy of the facility allows fans to feel engaged. After-hours at the Velodrome get even better, when the infield becomes a natural amphitheater for dinners, concerts and more


Entertainment For All

From hardcore cyclists to casual fans, TeamTrak offers pre- and post-race parties, halftime shows, meet-and-greets, live bands and post-race concerts

Leading Edge Media

Innovative Content Capture

On-bike cameras, real-time scoring, data downloads and big screen video allows fans to watch more easily live and worldwide


Always-On Engagement

24/7 tweets and posts from riders, teams, officials and fans tell the inside story about the TeamTrak tribe. We build a story of heroes and villains, winners and losers


Omnichannel Distribution System

Every TeamTrak event will be live-streamed around the world and enhanced with traditional TV coverage, edited specials and widely distributed action clips


Content Syndication Engine

Systemized Content Syndication Engine with tiered engagement for fans ensures our ability to scale from core-to-more, creating irresistibly sharable content

Our 3 Step Media and Audience Engagement Strategy

Proof of Concept

We needed a "proof of concept" event so we contracted 42 male and female racers from 11 nations and put them into four U.S. based and two international teams that we created. 

We went to the VELO Sports Center in Carson, California and ran three, 2.5 hour fast-moving sessions of 12 races each day.  We developed an innovative real-time scoring system that built suspense throughout the meet.  And we distributed a last minute livestream that attracted 37,000 views from nine countries. 

We proved we had a home run on our hands.

Targeting the Core-to-More

We know TeamTrak success requires expansion beyond core cyclists to a more mass audience in the same way UFC exploded from core martial arts to mainstream media after the introduction of The Ultimate Fighter. 

Our comprehensive plan is to reach the masses without alienating our hard core audience. We intend to deliver always-on entertainment for our Core to the Influencers, Casuals and the More (broad American fan base).

We’ve researched and created the core-to-more audience we’ll target.

Media Partners and Sponsors

We will reach our target audience through a comprehensive, integrated marketing effort that includes partnerships with traditional and non-traditional content distributors and alignment with appropriate corporate sponsors.  

We will engage experts in brand leveraging and revenue development to create and implement the most effective  advertising and promotion campaign ever seen in U.S. cycling.

Our goal is to turn followers into fans and fans into customers.

In the Press

HUFFPOST: Fan-Friendly Cycling League Ready to Roll
March 1, 2016

The TeamTrak format aims to make bicycle racing an exciting, easy-to-understand and very accessible sport, complete with hometown teams that fans can unite behind. The time is right to popularize bicycle racing.

Through My Eyes: World Cycling League Teamtrak Premier
March 26, 2016

I’ve been part of many “teams” who have traveled together for well over a week, and I have never left feeling like I’ve become part of something. There is something magical about this particular league that’s going to change track cycling, not only in america, but across the world.

Cycling Needs a Disruptive New Approach
September 12, 2018

The inside spin on cycling these days is all about its broken business model, particularly in the United States. Fred Dreier, the well-respected pundit at VeloNews recently posted some spot-on observations about the current challenges facing the sport: VeloNews: Dark Days for Domestic Peloton.

Offering Summary

Maximum 1,070 Class B Membership Units ($107,000)

*Maximum subject to adjustment for bonus units. See 10% Bonus below

Minimum 100 Class B Membership Units ($10,000)


Company
World Cycling League, LLC, dba TeamTrak
 

Corporate Address
PO Box 125, Phoenixville, PA 19460
 

Description of Business
TeamTrak, a DBA of World Cycling League, LLC, is the only world class velodrome-based cycling league in the U.S. and was formed to re-define international cycling as an entertaining, fan-friendly sport that captures the excitement of indoor track racing utilizing a proprietary venue-based, co-ed team format called TeamTrak.
 

Type of Security Offered
Class B Membership Units
 
Purchase Price of Security Offered
$10
 

Minimum Investment Amount (per investor) 
$200












Perks*

Bronze Owner Member - 20 units

TeamTrak Owners Club VIP benefits at TeamTrak meets and special events

Silver Owner Member - 50 units

TeamTrak Owners Club VIP benefits at TeamTrak meets and special events

 Official TeamTrak cycling jersey Race cut or Club cut

Gold Owner Member - 100 units

TeamTrak Owners Club VIP benefits at TeamTrak meets and special events

Official TeamTrak kit SS jersey, bib shorts, socks Race cut or Club cut

Platinum Owner Members - 500 units

TeamTrak Owners Club VIP benefits at TeamTrak meets and special events

Official TeamTrak full kit SS jersey, LS jersey, wind vest, bib shorts, leg warmers, socks. Race cut or Club cut

*All perks occur after the offering is completed.


The 10% Bonus for StartEngine Shareholders

World Cycling League, LLC will offer 10% additional bonus units for all investments that are committed by StartEngine Crowdfunding Inc. shareholders (with ≥ $1,000 invested in the StartEngine Reg A+ campaign) within 24 hours of this offering going live.

StartEngine shareholders who have invested $1,000+ in the StartEngine Reg A+ campaign will receive a 10% bonus on this offering within a 24-hour window of their campaign launch date.  This means you will receive a bonus for any units you purchase.  For example, if you buy 10 Class B Membership Units at $10 / unit, you will receive 1 bonus units, meaning you'll own 11 units for $100.   Fractional units will not be distributed and unit bonuses will be determined by rounding down to the nearest whole unit.

This 10% Bonus is only valid for one year from the time StartEngine Crowdfunding Inc. investors receive their countersigned StartEngine Crowdfunding Inc. subscription agreement.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.

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Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$226,613.85 USD
$35,018.95 USD
Cash And Cash Equivalents
$3,454.81 USD
$4,678.64 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$10,500.00 USD
$0.00 USD
Long Term Debt
$1,348,915.45 USD
$814,644.66 USD
Revenues And Sales
$70.00 USD
$6,221.72 USD
Costs Of Goods Sold
$488.92 USD
$0.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$353,175.89 USD
-$755,439.26 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

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