The WindowMirror offering is now closed and is no longer accepting investments.

WindowMirror

A person-centered virtual assistant for people living with dementia.

Regulation Crowdfunding
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Health Tech
Accepting International Investment
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Changing the Face of Dementia

Invest in WindowMirror

WindowMirror’s BUTTERFLY always-listening speech-to-text experience, currently in development and unreleased, is based on a story-share philosophy. With it, we can gather and share intimate content with those we care about most, deepening engagement. 


BUTTERFLY'S speech-to-text experience is also a valuable dictation utility for caregivers and doctors, that translates into easy-to-use statistical reports for healthcare providers to assess aggregated data, track dementia progression, and other health-related issues. 


Alzheimer’s is becoming a global crisis. BUTTERFLY'S machine learning, predictive, and sentiment analysis algorithms, which are packaged into our seamless experience, will positively impact person-centered and virtual care. 


Warmly, 

 

Sean Fahey

CEO WindowMirror Inc. 

Investment
$2/share│$3M Pre Money Valuation. When you invest you are betting the company’s future value will exceed $3M.

 We are building butterfly to support everyone living with dementia and to improve their quality of life! 

Unmet market needs: Butterfly solves that

WindowMirror's BUTTERFLY will be a collaborative SaaS (Software as a Service) platform focused on the Alzheimer’s market. The platform will serve as a virtual support and care-enhancement platform throughout the whole patient life cycle.


Throughout Alzheimer’s progression, there are many touch-points with family, healthcare professionals and more, which all require significant data transfer. However, re-communicating the same information sets and patient history over and over again results in a lot of wasted time. BUTTERFLY allows action to be taken on already-known facts and data, easing the burden on the patient and on all parties providing care and support for that patient.


The future is bright for the Elderly and Disabled Services industry. With Pew research polls revealing 10,000 baby boomers turning 65 every day, demand for services is abundant. However, a significant portion of the market has been receiving services from institutional providers (e.g. nursing care and assisted-living facilities) rather than from the industry's formal, non-institutional providers. 


In the coming years, industry revenue is expected to grow significantly, primarily due to the continued aging of the population. Additionally, the availability of family caregivers will continue to decline over the next five years as the ratio of caregivers to patients drops. This will boost demand for professional caregivers and drive growth in both industry-operator numbers and in cognitive-impairment-related employment. 

Butterfly: experiential and revolutionary


Making speech-to-text intuitive and adaptive


  • Professional caregivers can use speech-to-text dictation to create and record clinical data on the fly. 

  • The palliative and clinical data BUTTERFLY generates are immensely beneficial in tracking Alzheimer’s progression. 

  • Speech-to-text therefore streamlines treatment efforts and supports the needs of doctors, healthcare providers and insurance companies.


Remembering loved ones 


  • When you point to a family member, BUTTERFLY will pull up family photos of your loved one.

  • Facial recognition allows a patient to immediately recall those cherished memories, while also putting that loved one into context.


Augmented-reality functions will be available for many daily uses, including: 


  • Being able to schedule medication times or events
  • Receiving friendly reminders to keep ongoing treatment on track
  • On-screen labels for anything in and around the home that might be confusing 
  • Easy-to-follow to-do lists of appointments with voice-activated reminders


This mean’s you are getting covered in two ways: 


  • BUTTERFLY can talk a Alzheimer's patient through a map of his or her home.
  • BUTTERFLY will automatically alert a patient's caregivers via text in the event of trouble, without that patient needing to recall names or phone numbers.

Butterfly: person-centered, impact-driven

Intuitive and Adaptive Conversational UX

Accelerated Growth in this Emerging Space

  Stats in figures are sourced from Alzheimer's Association Annual Report. 

Investing in Butterfly: a necessary innovation

There are currently over 47 million people, world-wide, living with dementia and over 156 million care-givers. With rising innovations in sentiment analysis, it is becoming more and more apparent that conversational user experience and augmented reality are here to stay across all verticals, but how these amazing experience are adopted into each culture will depend greatly on the needs within the cultures themselves. We've worked hard to listen to the culture of dementia and to build with their needs in mind.  


Below, you will find a chart showing some of the competitive digital mobile experience providers currently in the marketplace. We feel WindowMirror's BUTTERFLY primary use case is a compliment to all of the amazing work StartUps are doing in the dementia care space, and we stand out, offering a valuable culture add that is currently underserved in the space. 


We are the only person-centered experience in the space! 

The companies above, while the digital experience these apps provide are practical and helpful, we feel that WindowMirror's BUTTERFLY will set the bar for quality and capability that is possible in today’s market. We are using the best technologies to create a seamless user experience.  


This is where a healthy B2B conversation between WindowMirror and care-providing entities could potentially be very valuable. The sales cycle may take longer, but the payoff is larger. Caregivers can focus on doing what they do best, all while the WindowMirror platform enhances their performance and facilitates collaboration with family and friends. Ultimately, this allows care to be deliver on a deep, thoughtful and person-centered level. 

FUNDING AND RETURNS 


The initial seed round raise will extend beyond release and include contingency funds to provide security for product-development efforts. Concurrent to the release of the Beta version of the application, WindowMirror will be actively seeking its Series-A raise.


In year one, WindowMirror will focus on development, growth, and impact. We will be lean, virtual, and agile, all while keeping to our vision of building the premier mobile experience for persons with dementia-spectrum needs. 


Anticipating a release, iterating swiftly, and relying on solid relationships with organizations and leaders in the dementia care space, WindowMirror intends to execute a culture grab within the cognitive-impairment community. Targeting that market through grassroots engagement and expert consultation, WindowMirror will aims to achieve 100,000 paid subscribers by end of year one.


The 3-year pro forma shows how dynamic growth may look following Series-A funding. WindowMirror seeks to extend to an international brand, hitting target markets strategically. We will be focused on impact and reaching the 44 million persons living with dementia worldwide by year three, resulting in 500,000 paid subscribers.


MONETIZATION MODELS


WindowMirror's BUTTERFLY is a free download. This will give you the dementia-friendly and capable always-listening speech-to-text experience and ability to share in a micro social network with your closest loved ones, to engage in palliative story share. 


Subscription as a Service (SaaS): For a small monthly fee you will be able to access and track analytics, use geo-tracking, geo-fencing, and other aspects that come with our premium services. 


DATA: We will leverage palliative care and clinical data generated that will be useful to healthcare providers, insurance providers, and pharmaceutical companies. We believe our data will help improve outcomes, drive down the rate of hospital readmission, and better understand and track medication performance. 


License: We will seek to license downloads of premium and all data aggregation to governments, healthcare providers, insurance providers, and pharmaceutical companies.



  Stats in figures are sourced from Alzheimer's Association Annual Report and Pew research.. 

Butterfly: additional growth opportunities

Stats sourced from Alzheimer's Association 2016 Annual Report

The target market is the Primary User(s) recently diagnosed, or living with mild Alzheimer’s disease. This person will more than likely be between 65 and 84 years old, and is most likely to be a woman. However, all ages and races  can utilize and benefit from the WindowMirror platform. 


By engaging Primary Users, WindowMirror will also engage caregivers, which are typically family and/or close friends in Alzheimer's early stages. This is a secondary, and directly-linked target market. First-resort caregivers tend to be spouses, given the already close relationship and intimacy involved. However, children are often first-resort caregivers for Alzheimer’s patients too, provided geographic location and scheduling allow.


If the spouse or a close relative is unable to provide sufficient help or care, the next course of action is professional caregiver. This relationship typically begins with home visits during daytime hours as help is needed. Over time, this relationship becomes more involved until the patient needs 24-hour supervision. At this stage, most will seek a nursing home or an assisted-living residence for around-the-clock care and supervision.


Commercialization and Market Penetration

In the next 30 years, the Alzheimer’s population is expected to more than triple in the United States. As a result, the impact that Alzheimer's has on the American population will only continue to deepen. WindowMirror's mission is to become "front-of-mind" for those who are recently diagnosed.


Creating awareness of the WindowMirror platform will therefore be a top priority. Our platform can greatly assist those who are diagnosed and help family and friends in their roles as first-resort caregivers. With the unclear and diminishing timeline entailed by brain disease, WindowMirror can provide invaluable and immediate support that improves quality of life for patients and their family and friends.

  Stats in figures are sourced from Alzheimer's Association Annual Report. 

3 YEAR PRO FORMA PROJECTIONS

*Please note, these are only projections

 Stats in figures above  are sourced from Alzheimer's Association Annual Report. 

Offering Summary

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000:

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Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


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