WeDemand is currently in the Test the Waters Phase for Title IV investments.

WeDemand

Online marketplace driven by music fans

Large OPO
Brooklyn, NY
Music
Accepting International Investment
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Bring the Artists You Want to Your City Without the Middle Man

In 2016, the annual revenue for concerts in the U.S. was a staggering $7.3 billion — some multiple more than it was in the 1990s.  And we have now harnessed the power of the internet and social media, to put the ability to dictate tour stops right where it should have been all along—in the hands of the fans.


WeDemand is a digital platform that powers fan-driven live events across the world, allowing fans to come together to ‘demand’ that their favorite artists come to town. The platform provides the artists with a dashboard facilitating direct communication with fans, as well as proprietary analytics to predict attendance and identify the best tour routes.


Realizing the importance of giving the power back to the fans, we decided to take our platform, and our process to the next level, with an original decentralized ticketing bid system: the DMD.


With the DMD, artists and promoters can book tours directly to the fan's bids on the ethereum contract, and choose to integrate the cryptocurrency directly into the ticket sales or into a third party ticketing system.  An ethereum based token, the DMD cryptocurrency empowers fans to show the same intent but with a monetary commitment that can automatically be converted into tickets once there’s enough demand.


Because WeDemand captures the genuine desire of fans for artists and promoters in real time, our events are more successful, enhancing the overall experience: artists engage fans in the tour planning process and all parties are together because they were able to collaborate with each other to make it happen. The initial investment by the fan through the DMD cryptocurrency would be a way to incentivize artists to agree to play in fans' desired locations.


WeDemand has been invited to speak at prestigious events such as TechCrunch Disrupt Battlefield (San Francisco), SXSW (Texas), TEDx (Rio), the MIT (Boston), Canadian Music Week (Toronto), Creativity World Forum (Belgium), MIDEM (France) and Cannes Lions (France) and been featured in publications like Forbes and Smashd.


1.7 million fans are now demanding 7,000 Verified Artists on WeDemand and have contributed to 3,000 events worldwide.


With your support, you can help WeDemand reach more fans to in turn reach more artists--all the while shaking up the process with our very own ethereum-based cryptocurrency.  Through the launch of our first ICO, We hope you will join us as we continue to shape meaningful fan-driven artist experiences.


- Tiago 

We are a digital platform that powers live shows around the world. We are using the blockchain to establish decentralized event ticketing that will reward artists and fans by eliminating the middle man.

Audiences Have Spoken

Since our launch, we've had...

Over 3,200,000 Demands!

1.7 Million

Registered Fans

7,000

Verified Artists

$2.7 Million

Ticket Sales for 2016

30,000

Tickets Sold in 2016

Queremos: The Brazilian Precedent for WeDemand

Growing up in Brazil, I noticed a trend of bands to ignore Rio, based upon the false notion that there was a lack of demand. Knowing this simply wasn't the case, I opted to take matters into my own hands. 


Once aware that the Swedish band Miike Snow was touring Brazil in 2010 — and, as per usual, intended to skip Rio — I decided to try something new. 


Using social media (Facebook, Twitter, and e-­mail) my squad mobilized fans to underwrite the costs necessary to bring the band to Rio. If the campaign failed, the gig wouldn't get booked and the fans would be fully refunded. It was totally risk-free for all involved.


It took less than 48 hours for us to meet our goal, and normal ticket sales began soon after that.  On a random Monday night, a few weeks later, 900 loyal and demanding fans crowded into an auditorium in Rio de Janeiro to enjoy the tunes of Miike Snow.

And so WeDemand was born!

Our Mission: A Disruption of How Live Events are Done

We aim to create a decentralized live events platform that actively engages fans to signal the intent to see a live event and gives open access to artists and promoters to all the data, making the decision of booking a concert as simple as checking your bank account

balance. With our experience of 7 years engaging fans and making live events possible, we know we will face resistance but we know we are well positioned strategically to disrupt the live events industry in a way that is in the best interest of all the players that have a significant role.

The Problem

The current matching supply and demand for live events is hard. Quite often tickets are left unsold and artists and promoters target areas that may not be densely populated by their fans, losing out on opportunity. Fans, artists, and promoters alike have been operating separately from one another, creating a fragmented system rather than a cohesive one. 

The Solution

WeDemand's online marketplace collectivizes the music space, giving music artists, fans, and promoters an opportunity to collaborate on where and when concerts take place. Fans are empowered to direct artists to perform in their cities, ensuring that all tickets are sold, maximizing revenue opportunity. Promoters are not left scrambling to match artists to fan demand, as the supply channel is clearly established. 

We are a groundbreaking platform that allows fans to engage with the artists they love.

Notable Stories

Millennials are proactive and like to facilitate change. WeDemand makes it possible for young people to directly interact and facilitate the concerts they want to see with their demands. WeDemand has crowdfunded 65+ concerts for the likes of LCD Soundsystem, Vampire Weekend, The Kills, Chromeo, Warpaint and many other big names, as well as up-and-coming acts like BadBadNotGood.

WeDemand's potential to change the live music market has resulted in appearances at TechCrunch Disrupt Battlefield 2012, TEDx (Rio), MIT Future of Entertainment (Boston), Canadian Music Week (Toronto), and the Creativity World Forum (Belgium).

Dolan Twins Tour Planning and Tickets

YouTubers generated 200k demands sold Meet & Greet tickets for a US tour spanning 20 cities.

Jack & Jack: On-Demand Concerts

The rap-pop duo generated 70k demands and sold out a four-city tour in South America using WeDemand ticketing solutions.

Kian N JC: Global Ticketing

Social creators generated 50k demands and used WeDemand to sell Meet & Greet tickets for a global tour in 35 cities.

AJR: Unique Fan Experiences

AJR ran a demand campaign and rewarded its most influential fans with shows in their own living rooms.

Solange Knowles: Impromptu Shows

WeDemand crowdfunded a pop-up show for Solange in Montreal. It sold out in 12 hours, and she performed three days later.

Cimorelli: Fan-Driven Promotion

One fan in Frankfurt started a campaign which generated 10k demands and helped confirm a  10-city tour across Europe.

How WeDemand Works

Fans Fund their DMD Account 

Fans fund their DMD account (with a major credit card), allowing them to bid on as many artists as they wish across the platform. It will be permissible to place a bid for any and all events offered on WeDemand as long as no

bid placed for a singular event exceeds the balance in the DMD account

The Artist Accepts the Bid 

Once an individual bid is "accepted"by an artist, the DMD account is automatically debited. All remaining bids will be left intact in the fan’s WeDemand account provided the updated DMD balance can cover the amount of each bid; those bids that exceed the new balance are canceled.

The Bid is Actualized into a Concert Ticket

The fan’s bid is turned into an actual concert ticket once the smart contract feature identifies the concert was confirmed. It will also protect the fan, offering a full refund in the event the concert doesn’t happen.

Place Bids Across the Internet 

Further down, you will be able to place bids all across the internet to concerts /products that either are already available or want measure the demand amongst users.

Tours Are Based on Demand

  • The platform allows artists to demand campaigns to identify ticket buyers before the event is announced and gain data insights to plan live events and tours. 
  • Pre-sale, VIP and meet & greet tickets can be sold directly to the fans that demanded the show.
  • Artists can engage your WeDemand fanbase after the event.
  • Greater security with DMD cryptocurrency facilitating the sale (reduced chance of scalping)
  • Benefits
  • High ticket conversion
  • Competitive fees with flexible structure (~7.5% of ticket price)
  • Artists can charge fans in local currency across 92 countries
  • Simple, customer-friendly check-out process and mobile ticketing
  • Real-time sales tracking and reporting

Fans Get Better Access

  • Fans get to demand shows in their towns
  • Fans have a platform to interact with each other and with artists
  • Fans bid on their favorite artists using the DMD cryptocurrency
  • Access to premium tickets
  • Special perks 
  • Streamlined process--easier to reach out to artists on the platform rather than get lost on social media

WeDemand Shifts with the Times

The Advent of the DMD: Decentralized Ticketing Bids for Live- Events on Ethereum Blockchain

The times are shifting — but that's not necessarily bad! Social media has provided a platform for optimized engagement, creating a more intimate relationship between artists and their fans. With WeDemand, the interconnectivity between fans, promoters, and artists is significantly enhanced. Now more than ever, artists' revenue is coming from concerts. For up and comers, including popular YouTube artists, booking large shows isn't always plausible. 


It's clear that our platform's success is derived from the removal of outside barriers that occlude sustainable fan and artist relationships. So why not build upon these relationships by removing issues of complicated merchant processors, banks, and other financial hassles? That's why we are moving forward with our ICO--the DMD cryptocurrency. 


The DMD is a decentralized ticketing bid system that tackles the inefficiencies of the live event industry. With the DMD, artists and promoters can book tours directly to the fan's bids on the ethereum contract, and choose to integrate the cryptocurrency directly into the ticket sales or into a third party ticketing system.

Concert ticket sales revenue in North America from 1990 to 2016 (in billion U.S. dollars)

The time series shows concert ticket sales revenue in North America from 1990 to 2016. In 2016, concert ticket revenue was $7.3 billion. The demand for concerts is huge and will continue to rise in coming years. With the Internet being one of the most powerful tools driving concert growth now is an optimal time to harness that technology in a way that won't only empower fans, but artists and promoters as well. 


WeDemand seeks to capitalize on the growing demand in US concert sales--which has steadily risen over the past several decades. WeDemand's sister company, Queremos, has had major success in Brazil. 

Source: Statista

The Market Has Spoken!

Industry Problems

The concert industry as it currently stands doesn't cater to fans in a sophisticated manner.

Unsold Inventory

40% Concert Tickets are NOT sold!

Secondary Reselling

10% of concert tickets sell on secondary market.

Stranded Demand

$2 Billion in revenue is stranded from events that do not happen.

The WeDemand Opportunity

WeDemand has two primary revenue models that capitalizes upon and correct the current problems with the concert industry.

Ticket Sales

(Fee per Ticket Sold)

$30 billion + $3 billion

Primary Ticket Sales & Secondary Ticket Sales

7.5% Transaction Fee

$2.5 Billion Ticket Sales

Online Booking

$15 billion 

(artist compensation)

7.5% Transaction Fee

$1.1 Billion Booking fees 

The DMD's Practical Applications

For Touring Artists

Artists and influencers with meaningful followings who are planning a new tour can use DMD technology to facilitate worldwide pre-sales before booking a single concert. They will simply ask fans to bid on tickets and meet and greets regardless of their location, with the fans choosing how much they are willing to pay. Fans will bid in DMD, in a protected transaction, but the artists will see this bidding activity translated into USD (or their own functional currency).The artist will then see how much cash they have generated in each market/location where bids have occurred. Thereon, a show will be booked based on the range of bids the artist chooses. Fans that bid below the range will have an opportunity to increase their bids if there are tickets still available. Fans that do not win events (whose bids are not accepted) can either a) keep their DMD for the future activity or b) repatriate their balance of DMDs for USD (or other functional currency) at the then-current market rate.

Protection Against Scalping & Maximization of Profit

Recently LCD Soundsystem announced a tour to play exclusive, intimate shows. The band

had to cancel a batch of tickets after discovering that the tickets had been scalped and/or

falsified. LCD frontman James Murphy posted about it on social media, saying he was

considering selling the batch of tickets again himself, this time directly to the fans.


By using DMD on WeDemand to define the tour route, LCD could place parameters limiting

the number of tickets per transaction (preventing scalping), and as tickets would only be generated after a concert has been announced (and tickets already purchased), there would be no way for tickets to be falsified. Of course, the concert locations would only be

announced after the band got to see and approve on its WeDemand Backstage dashboard the amount the fans had already bid (pre-funded) to see LCD live. This way, the band can sell those tickets at the highest prices, per order of bids, in a series of seamless transactions securely controlled via blockchain, fulfilling the fans’ wishes and optimizing the band’s revenue.

Accessing Sparse Markets

There was a time when The Get Up Kids came to Brazil to perform, but ended up not playing. Why? They didn’t feel they had enough demands on Queremos to book a profitable show. If DMDs had been available, die-hard fans in Rio could have bid higher ticket prices until there was enough money committed to cover the requisite costs to book a show. This would have optimized the concert experience because fans would have chosen how much they were willing to pay to see a beloved band live.The DMD provision behooves fans in a city like Rio who might be willing and able to travel to another city to see a show to over-reach slightly on their DMD bid, agreeing to pay an amount a little higher than what would be normal to pay for a concert, but still less than the cost of traveling to another city + the cost of the concert ticket there. Depending on the concentration of avid fans in a location with a deficit of general interest, there still might be a critical mass of “interest”--as denominated in DMD--which justifies booking that location.

Decentralized Ticketing Built on DMD Cryptocurrency Will Revolutionize Music Events

By selling DMD, we can pool funds ahead of a show, without the need for direct artist involvement, until such time that the artist deems it advantageous to become involved, by accepting the DMD bids. Fans freely place bids, based upon what they can afford, as they see fit. WeDemand never breaches an artist’s confidence because we never use the artist’s name to sell tickets, nor promise a show on his/her behalf.  The availability of the pooled funds makes WeDemand more interesting for artists: they can come to us to "draw money."  Additionally, we are well positioned to leverage this opportunity; we already have an established brand known forth is a type of activity, and we have a network of 1.6MM fans accustomed to “DEMANDing” behavior. The DMD process would improve the platform’s functionality, making the shows happen. This added feature can help solve scalping and pricing issues. Instead of selling tickets randomly, you can follow the blockchain line, selling tickets to the highest bids in the order they arrive. Another great perk? Users can withdraw their DMDs at any time.

NO MONEY OR OTHER CONSIDERATION IS BEING SOLICITED, AND IF SENT IN RESPONSE, WILL NOTBE ACCEPTED. NO OFFER TO BUY THE SECURITIES CAN BE ACCEPTED AND NO PART OF THE PURCHASE PRICE CANBE RECEIVED UNTIL THE OFFERING STATEMENT FILED BY THE COMPANY WITH THE SEC HAS BEEN QUALIFIED BY THE SEC. ANY SUCH OFFER MAY BE WITHDRAWN OR REVOKED, WITHOUT OBLIGATION OR COMMITMENT OF ANY KIND, AT ANY TIME BEFORE NOTICE OF ACCEPTANCE GIVEN AFTER THE DATE OF QUALIFICATION.


AN INDICATION OF INTEREST INVOLVES NO OBLIGATION OR COMMITMENT OF ANY KIND. 


THE OFFERING MATERIALS MAY CONTAIN FORWARD-LOOKING STATEMENTS AND INFORMATION RELATING TO, AMONG OTHER THINGS, THE COMPANY, ITS BUSINESS PLAN AND STRATEGY, AND ITS INDUSTRY. THESE FORWARD-LOOKING STATEMENTS ARE BASED ON THE BELIEFS OF, ASSUMPTIONS MADE BY, AND INFORMATION CURRENTLY AVAILABLE TO THE COMPANY’S MANAGEMENT. WHEN USED IN THE OFFERING MATERIALS, THE WORDS “ESTIMATE,” “PROJECT,” “BELIEVE,” “ANTICIPATE,”“INTEND,” “EXPECT” AND SIMILAR EXPRESSIONS ARE INTENDED TO IDENTIFY FORWARD-LOOKING STATEMENTS, WHICH CONSTITUTE FORWARD LOOKING STATEMENTS. THESE STATEMENTS REFLECT MANAGEMENT’S CURRENT VIEWS WITH RESPECT TO FUTURE EVENTS AND ARE SUBJECT TO RISKS AND UNCERTAINTIES THAT COULD CAUSE THE COMPANY’S ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE CONTAINED IN THE FORWARD-LOOKING STATEMENTS. INVESTORS ARE CAUTIONED NOT TO PLACE UNDUE RELIANCE ON THESE FORWARD-LOOKING STATEMENTS, WHICH SPEAK ONLYAS OF THE DATE ON WHICH THEY ARE MADE. THE COMPANY DOES NOT UNDERTAKE ANY OBLIGATION TO REVISE OR UPDATE THESE FORWARD-LOOKING STATEMENTS TO REFLECT EVENTS OR CIRCUMSTANCES AFTER SUCH DATE OR TO REFLECT THE OCCURRENCE OF UNANTICIPATED EVENTS.

In the Press

Helping Bands Play to the Crowd, Long Before the Show
September 28, 2013

A TWITTER user from Monterrey, Mexico, issued a challenge this month to the indie rock band Clap Your Hands Say Yeah: If it would perform in his home country, he would tattoo the face of the lead singer, Alec Ounsworth, onto his own left buttock. The band retweeted the offer for the amusement of its followers.

The Modern Concert, Pt. 3: Goodbye Risk, Hello Crowdsourcing
April 25, 2016

Long before the word “crowdfunding” entered the mainstream, Swedish indie pop band Miike Snow was doubtful about whether to play a show in Rio de Janeiro, Brazil. As São Paolo was one of the few popular music hubs in the country, many residents had to travel extensive distances just to watch a concert. Hence, Miike Snow wanted to use the few open days after their São Paolo show to perform in nearby cities, but there was no precise way to measure and verify demand for such performances ahead of time.

Updates

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